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Finance, Human Resources Management, Marketing, Operations and Systems When we study in a college, striving to become a Communication through technology doctor, a lawyer or an engineer, that is education has made the world a small place for a living. On the other hand, education for yet there is so much of a division. life requires an understanding of the essential Today’s world needs people who principles of spirituality; it is about gaining a deeper express goodness in their words understanding of the world, our minds, our emotions and in actions with which the and ourselves. We all know that the real goal of darkness prevailing in today’s education is not to create people who understand society will be dispelled and the light only the language of technology; the main purpose of peace and non-violence will once of education should be to impart a culture of the again illuminate this earth. Let us heart, a culture based on spiritual values. work together towards this goal. Excerpts from the key note address delivered by Amma during the closing plenary session of the World Parliament of Religions held at Barcelona, Spain. Message from the Director : 03 Message from the Dean : 04 Amrita Vishwa Vidyapeetham : 05 Amrita School of Business : 07 International Alliances : 08 ASB Offerings : 11 The Campuses of ASB : 14 ASB Faculty : 16 Curriculum : 23 Colloquia and Workshops at ASB : 27 Alumni Speak : 29 Summers at Amrita : 31 Summer Projects - A Glimpse : 32 Final Placement - A Glimpse : 33 Final Placement 2014 : 34 ASB Rankings : 35 Our Past Recruiters : 36 Placement Schedule : 39 Students’ Profile : 40 Important Dates for Placements : 92 Message Amrita has always been in the forefront of providing professional The current market scenario is hardly inspiring and organizations education rooted in human values, ethos and culture of this are working overtime to cut down expenditure and enhance great nation. While a lot of importance is accorded in the MBA productivity. The young entrants to the industry have to come with programme to experiential learning, equal emphasis is laid on sound theoretical knowledge, besides excellent analytical and professional development comprising communication, people’s problem-solving skills. Amrita is aware of this need and has put skills, ethics, global perspective, leadership, inter-disciplinary team through a programme of life skills development that clearly focuses work, innovation, and most important of all, the understanding of on the above requirements. The campuses provide an ambience our environment. The institution has been able to attract diverse that is most congenial to students for self development through a student population from across the country, thereby enriching the rigorous academic programme and action packed extra and co- students’ learning experience and enabling exposure to different curricular activities. At the end of the day, we are able to produce cultures and practices. not just managers, but wealth creators and wealth managers for the industry. In keeping with the mission of the university, value education has been made an integral part of management education to nurture We welcome the corporate world to visit us, interact with our faculty social and ethical commitments in the students. There is also who are world-class and our students who display a high level of a constant endeavour to develop employability skills through motivation and energy, for mutual benefit. a variety of engagements like industry interface, corporate lectures, faculty and peer mentoring and live projects. Knowledge C. Parameswaran assimilation is ensured through industry interaction, seminars and Director - Corporate & Industry Relations field assignments. 3 Message Greetings! Companies desire B-schools to generate industry-ready opportunity for professional growth as they simultaneously graduates, who can step in smoothly to support their ongoing contribute to value creation within companies. value generation activities. Ideally, the graduates they seek are Our mission also includes the promotion of the need for societal expected to be at the cutting edge in terms of knowledge and skills benefit in managerial decisions and actions. Amrita graduates and to possess the right set of attributes. have been exposed to this agenda from the very beginning of The Amrita School of Business, generating three hundred MBAs their program of study and we hope that they have embraced this every year from its four campuses, has taken this requirement noble objective for life. We expect our graduates to be skillful most seriously. In fact, this is part of our mission. To date, scores of professionals who care extensively about society. companies have been most appreciative of the performance of our We look forward to your engagement with us. graduates and keep coming back to recruit more. We are grateful for the confidence that they have placed in us. Best Wishes. We invite all, current and new companies, to consider our 2014 graduates. As in the past, these graduates look forward to the Dr. V S Somanath placement season with much hope and anticipation, for beginning Dean - Amrita School of Business their careers in stellar companies that would provide them the 4 Amrita Vishwa Vidyapeetham Amrita University is emerging as one of the fastest growing institutions of higher learning in the country Amrita Vishwa Vidyapeetham (Amrita University) was conferred The University has the following constituent schools: the “University” status under “Section 3 of UGC Act 1956” by the n Amrita School of Business - Amritapuri, Bengaluru, Government of India in 2003. With headquarters at Coimbatore Coimbatore, Kochi and campuses at Amritapuri, Kochi, Bengaluru and Mysore, Amrita n Amrita School of Engineering - Coimbatore, Amritapuri, University is emerging as one of the fastest growing institutions Bengaluru of higher learning in the country. Conceived, established and n Amrita School of Medicine - Kochi supervised by Mata Amritanandamayi Math (MAM) and nurtured n Amrita School of Dentistry - Kochi under the loving guidance of our Chancellor Mata Amritanandamayi n Amrita School of Ayurveda - Amritapuri Devi, the University, while offering quality and world class education, provides a conducive environment to students to inculcate rich n Amrita School of Biotechnology - Amritapuri personal and human values. The University’s core mission of n Amrita College of Nursing - Kochi providing value-based education and attention to the holistic n Amrita School of Pharmacy - Kochi all round development of each student springs from its founder’s n Amrita School of Education - Mysore philosophy that “Education is for life and not only for a living”. n Amrita School of Arts & Science - Amritapuri, Kochi, Mysore 5 Amrita University has been accredited by National Assessment and Accreditation Council (NAAC) with ‘A’ grade. Amrita has also been ranked in the Ivy League of Indian Universities along with Indian Institute of Science, Bengaluru, Tata Institute of Fundamental Research (TIFR), Mumbai etc., in the 2009 review of Deemed Universities constituted by the Ministry of Human Resource Development (MHRD) of the Government of India. Amrita is placed in Category #1 in this review, which is popularly known as the Tandon Committee report conducted by a high power committee consisting of reputed academicians. Driven by commitment to excel, Amrita University is emerging as a pioneering research university educating a new generation of scientists, engineers, managers, doctors, media professionals and leaders with character. 6 An exciting place Amrita School of Business to pursue cutting edge management It is pertinent to note that the success of many a business venture depend on well intended efforts, which otherwise may fail due to poor decision making or lack of education, nurture core conviction and clarity. Considering the challenges of today’s business and the role played by managers in shaping society, ASB operates with the purpose of developing human values, sharpen managers with a strong grounding on fundamental principles of management and a employability skills and good sense of awareness of socio-economic realities. The School transforms the students into able professionals and well groomed set the right attitude. human beings by providing them with contemporary knowledge and skills in management and equipping them with tools to uphold their body and the mind. The aim of management education at ASB is to nurture them with virtues of dedication, commitment and humaneness. In a brief span of a decade and a half since its founding, ASB has built a noteworthy reputation for itself, developing management graduates with commitment to excel and competency to inspire, innovate, lead and deliver. The faculty pool at ASB with an excellent blend of academic and industry grounding encourages students to appreciate and practice unconventionality, divergent thinking and meticulous action. Students inculcate in themselves the values and ideals of the Amrita culture, thereby making it possible for them to appreciate and respond to the societal needs apart from their own. Empowered by global knowledge and enriched by Indian values, ASBians are excellent managers, team players who chart their path to excellence in varied sectors and leading corporations across the world. The alumni of ASB have established prominent presence in various reputed companies across countries such as Australia, Canada, China, France, Germany, Hong Kong, Japan, Singapore, South Africa, Sweden, Switzerland, USA, UK and UAE. Over the years, ASB
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