Bhinneka Rasa
New Resto Brand and Design Concept Brief Introduction
• “Bhinneka Rasa” is a new resto with • Buffet (Prasmanan) concept • Also serving delivery order within area.
• We focusing our food range in local Indonesian foods and also Peranakan foods and we like to call it “Nusantara foods” which covering every aspects of Indonesian heritage, history & foods. • We want to serve our customers with the selected, favorite & best of every Indonesia local speciality foods. Target Market
• Our main customers mostly are • MF 18-34 AB • Middle class College Student, First Jobber, Working young adult & Housewife.
• Psychographic : • Young peoples whose looking for quick, simple, tasty & quality foods close to where they reside & work. Brand Identity
• Brand Personality Simple Affordable Heritage Modern
• Tagline :”Yours Diversity Authentic Taste”
Logo Design Brief
• We Need a whole new logo design for “Bhinneka Rasa” • This logo need to be shown : Nusantara Heritage Simple Classy • Logo need to be distinct from other Indonesian restaurant brands • “Bhinneka Rasa” Logo will be use in most of promotional materials • Main Color Combinations : • Orange • Red • Brown • Yellow (Optional) • Black (Optional) Logo Design Brief
• “Bhinneka Rasa” logo have to represent “Bhinneka Rasa” with the image although we serve affordable foods for middle class but we don’t want to be considered as low-level restaurant. • LOGO also have to shown brand identity of “Bhinneka Rasa” as well as presenting “Bhinneka Rasa” also go along with the latest trend but still retaining Nusantara Heritage. • Tagline design also not to be stick with the logo “Bhinneka Rasa”, give some space.
BIG IDEA
• “Bhinneka Rasa” is an Nusantara foods restaurant which serve wide selections of menu from Sumatra, Sundanese, Javanese, Balinese, etc and also Peranakan foods. • What we expects from the Design : Orange & Red must be combine and become the main attraction color for the design Showing famous Indonesian Heritage accent from the design and decoration Interior Design styles will go on 2 route : Traditional or Shabby Chic. Simple Design with additional decoration will be support by LED Lights. Creating our signature interior design. BIG IDEA
• For the Indonesian heritage can be shown through Wall Painting, pictures, small pieces of decoration. • For Indonesian Heritage can be done by put heaiver with showing Indonesia most famous wonders, such as : Borobudur Temple Prambanan Temple Tana Toraja Ubud Ampera Bridge etc BIG IDEA Layout
• Buffet Line Position
Toilet P 2.5mX L 1.5m P = 15 m
L = 6 m Layout Reference
• Seating Types : 1 person seat 2 persons seat 4 persons seat • Number of seats can be adjust to interior design. Layout Reference Interior Design Reference Interior Design References Lamp Shade Vynil color