WE INVITE YOU TO TAKE ANOTHER LOOK ALL THAT’S MISSING IS YOU DID YOU KNOW?

2017 TRAFFIC WAS UP 16% OVER 2016 AND UP 45% OVER 2015 23 NEW TENANTS OPENED SINCE AUGUST 2016 100K+ CARS VALET PARKED ANNUALLY

There are shopping malls. And then there are destinations. The Shops is a destination like no other in Atlanta. A unique fashion haven in a street setting, boasting a walkable 6 city blocks appealing to local residents and to tourists alike.

This is the destination for your brand to be seen, and we have the numbers prove it:

• 300,000 sq ft of retail, restaurants and cafes.

• 100,000 sq ft of class-A office space (including Spanx’s Global Headquarters).

• Over 68K employees work in Buckhead, expected to grow by double digits over the next five years.

• Buckhead as a destination has over 32M visitors annually with 23 hotels and 5K rooms.

Source: Buckhead Community Improvement District Report 2017 PRIMARY TRADE AREA POPULATION 250,029 SECONDARY TRADE AREA POPULATION 415,626

OUR CUSTOMER 30184 30114 30114 5 30115 30115 30115 30040 30121 Milton 30542 Emerson 30041 Buford 30121 30189 30004 Our customer is young, educated, and has a 30120much higher income than regional 30518 30137 30188 shopping center customers nationally. 23 30102 Woodstock Sugar Hill 85 30005 30519 30178 2 • $117K shopper household income vs. $89K trade area household income. Alpharetta 403 30548 • 45% of shoppers have a household income of $100K+. 30009 Acworth 401 Suwanee 15 Miles 30024 • 61% college degree or better. 75 30101 30075 23 61 30097 30011 • Customer is between 25-44 years of age and spends $315 per shopping trip vs. 30066 1 30022 $103 national average. Kennesaw Roswell Johns Creek

754 30076 30019 30062 Duluth 30043 TRADE AREA / SALES 30132 2 41 Peachtree • 51% of center sales driven by primary trade area / 56% of traffic. 10 Miles 2 30350 Corners 30096 30092 • 17% of center sales driven by secondary trade area / 20% of traffic. 30068 316 • 21% of center sales driven by tourism (spend an average of $957 per trip). Marietta Lawrenceville 381 30157 30046 120 30338 • 11% of center sales driven by tertiary market. 30064 30060 30360 Sandy 30071 30067 30328 30045 Dallas Springs Dunwoody 30346 30044 30069 5 Miles 85 30093

360 30340 Source: 2015 Intercept Study 30008 Hiram 407 Smyrna 30341 Lilburn 30017 30342 30127 30080 30319 285 2 Powder Vinings Brookhaven 30047 30078 30157 285 30327 30141 Springs North Snellville 30339 403 5 30082 75 30345 Tucker Atlanta 30084 30326 124

30106 30305 236 The Shops Buckhead Atlanta 78 278 Mableton 1 30324 30329 Austell 30126 30033 30087 30052 30021 30309 30306 30322 30039 30318 30079 30083

30168 30363 20 278 278 Decatur 78 30308 30134 30030 30002 30122 30313 30314 30088 30303 30307 20 Douglasville Atlanta 30317 Redan 30336 30312 30012 30331 30032 30058 20 30180 30310 30311 30316 30035 402 30135 30187 30315 278 20 30054 Lakeview 30013 30344 Gresham Park 30034 Estates DEMOS TO PROVE IT

The Shops Buckhead Atlanta is located in the heart of Buckhead, a historic district within

Atlanta often referred to as the “Beverly Hills of the South”. While only a little over four

square miles, the area continues to develop at a rapid pace to meet the demand for office

and residential while offering an enviable customer within walking distance of The Shops.

OVERVIEW

• Buckhead area’s median household income is 131% higher than Atlanta.

• 45% of Buckhead residents have incomes greater than $100K.

• $436K average home value in Buckhead vs. $192K citywide.

• $2B in estimated retail sales occurs in Buckhead annually, the greatest

concentration of retail sales in the state.

• 32.2M visitors annually to Buckhead attractions.

MEDIAN HOUSEHOLD INCOME The Shops Customer:* $117,000 Buckhead: $88,107 City of Atlanta: $48,878

STRONG EMPLOYMENT

• In the 2006-2016 decade, the number of employees in Buckhead increased by 47%, an annual growth rate of 4.2%.

CURRENTLY IN DEVELOPMENT FOR BUCKHEAD 22 new buildings are in development

• 1.9M sq ft of new office space

• 3,071 luxury apartments and condos

• 186 new hotel rooms

Source: ESRI 2018, 2017 Buckhead Community Improvement District Study WE LOVE THE EXPERIENCE

The Shops is all about creating a memorable connection with each customer and enticing them to return more often than the traditional mall shopper. The center hosts a robust event program from on-site activation to local partnerships with key charitable groups to ensure a warm welcome to all Buckhead residents.

• Complimentary Personal Shopper Program dedicated to The Shops: – Generated over $500K in direct stores sales in 2017. – Hosted over 30 private in-store events for tenants, driving direct sales and benefiting charitable causes in 2017.

• Each fall hosts Style South (premier fashion event in the South) which attracts 500+ guests and $700K in direct sales in one day along with 13M media impressions (including TV), 30K+ social media impressions and more.

• Robust partnerships with the arts in Atlanta: – Hosts live performances of the Nutcracker with the at Holiday. – Creative art installations with Savannah College of Art and Design (SCAD). Patagonia Buckhead Saloon London Trading Company KEY to MAP SYMBOLS Boxwoods Southern Traditions Piece of Cake Area hotels Bridal Couture Souper Jenny Shopping centers By Ruby V Pie Shop Carter Barnes Palas Jewelers Shops/Services Hair Artisan Restaurants Smokebelly BBQ Churchill’s British Pub Annie’s Thai Castle W N e c a l P y r r e F s e c a P Area attractions E N e v i r D n o s e i h t a M

Maria Heckscher Salon W N e c a l P l l i H s n i a C Residential buildings Harrison East Andrews Drive NW Design Office buildings Atlanta History Center Buckhead Village Portofino Shops & Restaurants McElreath Hall and Henri’s Kramers The Kenan Research Center Bakery Robert Long Flora Design Huff Furniture Irby Avenue NW

Whole Foods Market Smith Family Farm Hanover East Paces Trader Joe’s First Citizens Bank Bank of America W We se s Drybar t tP Early Street NW Swan House aPca Buckhead Marketplace Buckhead ecse Fs Theater Swan eFre ryr Slaton Drive NW r y Blue Mercury Charlie Coach The St. Regis R oR ao d ooaadd da d a Loudermilk RR House Hotel and o e rre DXL Destination The North Face R htt Residences l Park ac l ea Mosaic Hair Studio

e E N y a W g n i l l o B e P Moda 404 w s The Cafe At Pharr 92 West Paces Chops Lobster RoswellRo Road Charles Atlanta Beach Bar Waterworks Cafe Agora Phipps Plaza One Buckhead Plaza Mitchell Gold

Offices + Bob Williams Sobu R o Wingate The Whitney Umi Flats s King+Duke

w Ovation East Paces Ferry Road e

l Condos l Mandarin Oriental

R The

o a Buckhead Avenue NW Seasons 52 Capital d Blue Lenox d Grille a Moon Square o Two Buckhead Plaza R 309 East Paces Pizza Offices e Grand e Live Piedmont Road r JW Marriott ht Nation Hyatt c Catherine a e Kelleghan Intercontinental PeachtreeP Road Gallery 359 East Paces

Buckhead Avenue NE E N e u n e v A w e i v d n a r G d Restoration Hyatt Place oa R Hardware EclipseNE Drive Fulton N ee W tr Condos Phase 2 P ch Allure in a ea ce P Buckhead Buckhead s Fe D rr 400 Library Village y R oa Apartments d The The St. Regis Top Notch Buckhead Fantasyland Upholstery Hotel and Suntrust Tavern Records Residences Bank of Sole Spa America Pharr Road NW Pharr Road NE US Post Office Publix Market Modera PNC Bank The Peach Shopping Center Elle of Atlanta The Sutton Buckhead N Fish Apartments Market ¼ mile The Shops of Miami Circle ¼ mile

THE OLIVER MCMILLAN DIFFERENCE MAKING SPECIAL PLACES HAPPENTM

Since 1978, OliverMcMillan has been producing quality, award-winning, imaginative

design. Everything we do at OliverMcMillan is viewed as an opportunity to mold the

unexpected into an art form. We create memorable destinations and our creations

are a unique blend of glamour, sophistication, charm and intimacy. OliverMcMillan’s

philosophy is guided by strategy, market intelligence, rigorous planning and rational thinking. We partner with shared visionaries who have the courage, will and creativity to

redefine the categories in which they compete.

IMAGINED AND DEVELOPED BY:

MAKING SPECIAL PLACES HAPPEN™

©2018 OliverMcMillan, All Rights Reserved. OliverMcMillan is a registered trademark of OliverMcMillan. The information contained herein is believed to be correct at time of print. OliverMcMillan makes no representations or warranties as to the accuracy of said data. Coleman Morris Director Retail Agency Leasing, Atlanta

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