THE GUIDE TO ADVERTISING TO STUDENTS IN 2012- 2013 www.cardiffstudents.com CONTENTS WHY ADVERTISE WITH US?

03 WHY ADVERTISE WITH US? WHY ADVERTISE WITH US? REPUTATION Students’ Union serves to Cardiff Students’ Union is the best 04 PRINT MEDIA ADVERTISING provide students with an enhanced place to promote your product/service experience whilst studying on to the student population as we (GAIR RHYDD & QUENCH) campus. With services such as shop understand our students and control units, café, bars, nightclub, advice the variety of media that we offer. So, centre, development and training why not speak to our students who 06 ONSITE PROMOTION services, societies, and with bands study in the capital city of Wales at such as Chase & Status, Example, Ellie ? Goulding, Mogwai, Tinie Tempah, Kids 07 ONLINE MEDIA In Glass Houses, Alexisonfire attracting crowds within the Great Hall, the Union satisfies all requirements for all 08 PLASMA ADVERTISING students and hence is an important 09 RADIO ADVERTISING - XPRESS building for the student experience. 10 SPONSORSHIP REACH OPPORTUNITIES Cardiff University educates over We offer a range of opportunities for 26,000 students, who not only spend you to promote your business and this 11 ADVERTISING PACKAGES their money into the local economy pack aims to provide you with a clear but aspire to be the decision makers and no-nonsense summary of the of the future. options available to you.

If you wish to discuss the options or PREVIOUS CLIENTS have any questions please contact us!

Apple McDonalds Wales Millennium Centre BBC N.O.W. Moss Bros Welsh Assembly BSM NatWest Government Cadburys npower renewables Victoria Hall Cooperative Bank Orange and more... Dominos Pizza PricewaterhouseCoopers LLP EA Sports River Island Endsleigh Insurance Future Inns Sainsburys Google STA Travel HMV Tesco Mobile Livenation Trading Standards For further details or to book contact For further details or to book contact 2 Richard (029) 20 781474 [email protected] Richard (029) 20 781474 [email protected] 3 FULL COLOUR PRINT MEDIA ADVERTISING GAIR RHYDD RATES THROUGHOUT ADVERT TYPE YEAR DEAL (SIZE WIDTH X HEIGHT) SINGLE RATE (27 ISSUES) YEAR SAVING YEAR % SAVING PRODUCTION DETAILS Full Page Colour (264mm x 342mm) £995 £8,995 £17,910 67% Print run: 10,000 gair rhydd is Cardiff’s free student Readership: 25,000 1/2 Page Colour £595 £7,225 £8,840 55% newspaper written and edited by Frequency: Weekly during term (264mm x 165mm) students for students. Published time 1/4 Page Colour £495 On -- -- weekly during term time it is (157mm x 128mm) Request widely acknowledged to be the Banner Colour £395 On -- -- first stop for all students on their (226mm x 49mm) Request way to Monday morning lectures in order to find out what’s new and INSERT INTO GAIR RHYDD £150 per 1000 Inserts (max size A5, 10 grams) different here in Cardiff. The award winning student weekly includes Quench, a fortnightly lifestyle/ sections on the latest news, sport, entertainment magazine is features, politics, interviews, published as a supplement for gair QUENCH RATES health, science & environment as rhydd, however the magazine does well as the country’s premier Welsh not serve as a minor addition. In fact ADVERT TYPE COST language section, Taf Od. Quench won (Guardian Student (SIZE WIDTH X HEIGHT) Magazine of the Year 2008) and is Full Page Colour £800 gair rhydd is delivered to over 70 a regular shortlist contender, as is (180mm x 240mm) locations around Cardiff including; gair rhydd. 1/2 Page Colour supermarkets, local shops, (180mm x 120mm) £400 cinemas, pubs, cafés, restaurants, The popular magazine includes halls of residences and of course all sections on travel, gay, fashion, University departments ensuring arts, digital, music, film and more that all students get the latest and proves to satisfy all student information. interests. September 2012 will see the arrival PRODUCTION DETAILS of around 7,000 new students into Cardiff. This is your opportunity Print run: 10,000 to grab a share of this new and Readership: 25,000 exciting customer group. Frequency: Fortnightly during term time ARTWORK SPECIFICATION Dimensions are shown opposite - no bleeds are required. EPS is preferred, or TIFF. PDF’s should also be supplied to the following: 300dpi, colour mode CYMK, fonts attached. Due to newsprint a font size of no less than 10 is recommended. Please supply artwork via email to: [email protected] one week prior to publication date.

For further details or to book contact For further details or to book contact 4 Richard (029) 20 781474 [email protected] Richard (029) 20 781474 [email protected] 5 120,500 PAGE VIEWS ONSITE PROMOTION ONLINE MEDIA A MONTH

The Union is a busy and exciting place and provides a great place to promote your business on the front line and gain face to face access to WEBSITE WEB BANNER the high footfall through the Union whether to build mailing lists, brand www.cardiffstudents.com is Single link banner advert on awareness and get your message in the hands of students. Our Great Hall used as the primary focus for venue transforms into a lecture theatre during term time which adds to rotating bar our students and staff to seek (728px x 90px) the average footfall range between 4,000 to 6,000 students per day! information on all current events, whether in terms of gigs, events, £295 per month If you can’t make it up to the union or want to pre-promote your surveys and so on. promotion, our dedicated promotional team can help you. Get in touch Single link box advert on sidebar (300px x 250px) for more details! All students have free unlimited internet access and £395 per month cardiffstudents.com receives on PROMOTIONAL STALL/AREA average 120,500 page views Single link box advert on sidebar and 18,500 unique visits per (300px x 100px) NATIONAL LOCAL CHARITY month. £295 per month COMPANIES COMPANIES Artwork Specifications: All dimensions are £500 per day £300 per day £100 per day E-NEWSLETTER landscape (width x height). Should be sent as completed image in GIF (or animated Our What’s On email e-newsletter GIF) format. One hyperlink only. CANOPY SPACE WASHROOM PANELS is sent out on a weekly basis to keep all our 26,000 students E-newsletter advert £10 weekly cost informed on all current events at (180 x 150 pixels) CANOPY SPACE £500 per day A2/ A3 LOCKED the Union. POSTER BOARD (min. order 3 boards £400 per for 1 week) e-newsletter POSTER CAMPAIGNS An advert can be placed in weekly e-newsletters.

A1 LOCKED £20 weekly cost POSTER BOARD

For further details or to book contact For further details or to book contact 6 Richard (029) 20 781474 [email protected] Richard (029) 20 781474 [email protected] 7 PLASMA ADVERTISING RADIO ADVERTISING -

PLASMA SCREENS (XPRESS) Capture attention and broadcast your message dynamically via 19 plasma screens in our high footfall areas such as bars, café, Union shop, ANNUAL SHOW wifi lounge and outside the Great Hall venue. SPONSORSHIP Adverts rotate every 30 seconds and will be shown around 40 times an Why not sponsor a show for a hour. Get your message creatively whole academic year and ensure broadcast to the student that your company and brand population! receive awareness on campus and beyond! ARTWORK SPECIFICATIONS The student run radio station, 856 by 480 pixels (landscape) located within the Union itself, As a show sponsor you will receive: Should be sent as completed broadcasts via the internet at • 10 x 30 second adverts image in jpeg or swf format. www.xpressradio.co.uk, throughout the day throughout the building’s • 10 x sponsorship tags throughout corridors, wi-fi lounge, Union shop the show Plasma and also twice a year on DAB and • Logo on show posters screen advert FM, where the station can reach a • Logo and hyperlink on £100 potential of 300,000 listeners! xpressradio.co.uk per week Xpress Radio can offer exposure TIME COST via a variety of means including: Breakfast £750 • On Air Jingles Mid AM £500 • Competitions Lunch £750 • Prize Giveaways Early PM £500 • Show Sponsorship Drive £750 Early Evening £500 AIRTIME If you’d prefer to use radio adverts rather than tag lines then we offer: COMMERCIAL PRODUCTION If you don’t already have a radio 5 Spots 10 Spots advertisement made why not let a Day a Day our in-house production team create an advert to meet your Per Week £80 £120 specifications? Per Month £200 £300 Please contact us for further Per Year £900 £1350 details.

For further details or to book contact For further details or to book contact 8 Richard (029) 20 781474 [email protected] Richard (029) 20 781474 [email protected] 9 SPONSORSHIP ADVERTISING PACKAGES

Sponsorship is the probably the AWARDS AND BALLS best and most dynamic way Do you want a bit of everything? to connect with the student Get behind student achievements population and be involved with and gain access to highly targeted student initiatives and services. students such as media, sports, Do you require a more bespoke Opportunities include the societies, graduates and more. following: marketing campaign? CLUBS AND SOCIETIES CAMPAIGNS Do you have a small budget and Target high calibre students and get your brand logo on Help support student campaigns are not sure what media to clothing, student media, reports, such as Go Green, Go Global and advertising, team photos and You’re Fit which offer dynamic and choose? website and more. exciting opportunities. Whatever your requirements in targeting specific student groups, or just SPECIAL EVENTS Please contact us to find out more to take your message to as large an audience as possible, please contact information about specific events, us for more details or to discuss your needs further and make an impact societies and other opportunities with our 26,000 students. Freshers Fortnight, Go Global, May and how you can get your brand Ball, Refreshers Week, and out on campus! Housing Week. Testimonials “At BAM we can always rely on the professionalism of Richard and the team at Cardiff to ensure our campaigns run smoothly. Always a pleasure to work with.” Laura James, Bam

‘It has been a pleasure to work with the university this year, we have found the many marketing channels available to be a very successful way toengage with the students on campus, increasing brand awareness and encouraging trial. We look forward to working together in the future.’ Kashif Michael Papa John’s Cardiff

For further details or to book contact For further details or to book contact 10 Richard (029) 20 781474 [email protected] Richard (029) 20 781474 [email protected] For further details or to book contact Richard Allsopp, Cardiff Students’ Union, Park place, Cardiff, CF10 3QN

Tel: (029) 20 781474 Fax: (029) 2078 1407 Email: [email protected] Web: www.cardiffstudents.com