Post-Dispatch
Total Page:16
File Type:pdf, Size:1020Kb
case study Post-Dispatch RBO Hits Home Run on Post-Dispatch WORLD SERIESES EDITIONDITION Cardinal Reprints FRIDAY •1• 100..2288..22011011 •$• $11..0000 client situation The St. Louis Post-Dispatch sells reprints of its front page (or front Sports page) after landmark sports events. During the Cardinals’ recent run to the 2011 needed incredibly fast turnarounds for World Series championship, the Post 11 different front pages, culminating in the now-iconic WOW! front page after World Series Game 7. GAME 6•C6 • CAARDINALSRDINALS 10,R, RAANGERNGERS9S 9 FREESE IT our solution to download the artwork from its 11TH-INNING HOMER TIESTS THEHE SERIES RBO created a process for the Post front pages to RBO. After each key victory, RBO printed the front page on high-gloss stock suitable for framing and delivered to the client the next to sell in their online store and in their ay • 10.29.2011 • $1.00 day for the Post Satu RD WORLD SERIES EDITION downtown office. CHRIS LEE • [email protected] The Cardinals’D’ Daavvidid Freese celebrates after hitting aga game-winningame-winning home run in the 11th inning during Game 6o6 offtthehe World Seriesries on Thursdayny nighightat attBBuschusch Stadium. BRYANBN BUURRWWELLELL SERIES TIED 3-3 LA RUSSA RETURN Another wild and crazyny nighight SERIESTIED 3-3 Decision could come within in Cardinals ride. PAGE 2 GAME 7•77 • 7:05:05 TONIGHT AT BUSCH days after Series. PAGE 5 Edwin Jackson (5-2,3, 3..58)58) vs. MattHt Harrisonarrison (14-9,3, 3..39)39) While the first 10 reprints were delivered the BERNIE MIKLASZ KTVI (Ch. 2) RANGERS REGROUP Cardinals’s’ strtrengthnh neevveerr Texasvs voowwssttoobbeerreeadyady after COMPLETE LIVE GAME COVERAGE ON STLTODAY.COM ! wanes. PAGE 2 COMPLETE LIVE GAME COVERAGE ON STLTODAY.COM tough loss. PAGE 8 TODAY’SCS COOMPLEMPLETE NEWSPAPER INSIDE WORLD SERIESES EDITIONDITION next day, the World Series Champion WOW! WOW Vol. 133, No.3. 30101 ©2011 2I2 I reprint needed to be delivered the following WSgm06Poster_11x2375.indd 1 10/28/11 8:44 AM morning by 9 a.m. RBO was on stand-by and received notification that the reprint artwork was ready at 1:30 a.m. and immediately moved into production mode. results RBO was able to manage the tightest of deadlines and delivered the World Series reprints within 7 CARDS CAP MIRACLE WITH 11TH TITLE RUN aNGeRS 2 hours of receipt of the final artwork.When you aRDINaLS 6, R Game 7 • C need service worthy of a World Champion, be sure HUY MACH • [email protected] FREESE IS MVP David Freese doesPAG itE again10 in Game 7. AY Cardinals players Yadier Molina (top), Jason Motte, Gerald Laird (left), Nick Punto (bottom) and David Freese celebrate their Game 7 victory at Busch StadiumPARA on FridayDE SU night.ND Parade will be SundayPAGE at 14 11-TIME WORLD SERIES CHAMPIONS 4 p.m. downtown. to give RBO an at-bat! AN BURWELL BRY No big dramaPA forG CardsE 2 this time. 1926 • 1931 • 1934 • 1942 • 1944 • 1946 ASZ 1964 • 1967 • 1982 • 2006 • 2011 BERNIE MIKL This team won like PAno GotherE 2 2 M in Cards history. ORLD SERIES EDITION PLETE NEWSPAPER INSIDE W TODAy’S COM 10/29/11 12:57 AM Vol. 133, No. 302 ©2011 WSgm07Poster_11x2375.indd 1.