case study Post-Dispatch

RBO Hits on Post-Dispatch Cardinal Reprints

WO RLD SERIESES EDITIONDITION FRID FRIDAY •1• 100..28. client situation 28.22011011 •$• $11..0000 The St. Louis Post-Dispatch sells reprints of its front page (or front Sports page) after landmark sports events. During the Cardinals’ recent run to the 2011 championship, the Post needed incredibly fast turnarounds for 11 different front pages, culminating in the now-iconic WOW! front page after World Series Game 7.

GAME 6•C6 • CAARDINALSRDINALS our solution 10,R, RAANGERNGER S9S 9 RBO created a process for the Post to download the artwork from its FREE 11TH-INNING SE HOMER IT TIE front pages to RBO. After each key victory, RBO printed the front page on STS THEHE SERIES high-gloss stock suitable for framing and delivered to the client the next day for the Post to sell in their online store and in their downtown office. world series editionSatu RDay • 10.29.2011 • $1.00

While the first 10 reprints were delivered the

The Ca Cardinals’D’ Daavvidid Fr Freese celebrates after after hitting aga game-winningame-winning home run in the the 11th inning during Game 6o6 offtthe CHRIS he World Seriesries on LEE • clee@post-dispatch. on Thursdayny nighight at -dispatch.com next day, the World Series Champion WOW! BRYANBN BUURRWWELLELL tatBBuschusch Stadium. Another wild and crazyny nighight in Cardinals inals ride. PAGE 2 SERIESTS TIED GAME IED 3-3 7•77 • 7:05:05 LA RUSSA BERNIE MIKL TONIGHT SSA RETURN ASZ Ed AT BUSCH Decision Cardinals’s’ str (5-2, 3. could come within trengthnh neevveerr ,3.58)58) vs. MattHt Harrisonarrison days wanes. (14-9,3, 3..39)39) ys after Series. PA nes. PAGE 2 KTVI (Ch. 2) GE 5 ! COMPLETE LIVE LIVE GAME COVERA RANGERS GE ON STLTODAY REGROUP AY.COM Texasvs voowws sttoobbeerreeadyady after reprint needed to be delivered the following tough loss. PAGE 8 WOW TODAY’SCS COOMPLEMPLE TE NE Vol. 133, No.3. 30101 ©2011 WSPAPER ©2011 INSIDE WORLD SERIESES EDITIONDITION morning by 9 a.m. RBO was on stand-by and 2I2 I WSgm06Poster_11x2375.indd 1

received notification that the reprint artwork 10/28/11 8:44 AM was ready at 1:30 a.m. and immediately moved into production mode. results RBO was able to manage the tightest of deadlines and delivered the World Series reprints within 7 hours of receipt of the final artwork.When you

CARDS CAP MIRACLE need service worthy of a World Champion, be sure RUN WIth 11th tItLE aNGeRS 2 Game 7 • CaRDINaLS 6, R to give RBO an at-bat! Huy MacH • [email protected]

FreeSe IS MVP Cardinals players (top), , (left), (bottom) and celebrate their Game 7 victory at Busch Stadium on Friday night. David Freese does it again in Game 7. PaGe 10 BurweLL BrYaN 11-tiMe world series cHaMpions ParaDe SuNDaY

No big drama for Cards Parade will be Sunday at PaGe 2 PaGe 14 this time. 1926 • 1931 • 1934 • 1942 • 1944 • 1946 4 p.m. downtown. BerNIe MIKLaSZ 1964 • 1967 • 1982 • 2006 • 2011 This team won like no other Ge 2 in Cards history. Pa

orld series edition2 M plete newspaper inside w today’s coM

Vol. 133, No. 302 ©2011

10/29/11 12:57 AM

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