ANNUAL EVENT 2019 March 24-26, Dubai

Hosted by 2 Table of Contents

Welcome 4 Useful Information 6 Program and Agenda 7 About AGES 11 Keynote Speakers 12 Honorary Members and Experts 17 Partners 19 Your Notes 22 AGES Annual Meeting 2020 23 We are AGES 25

3 Welcome

Daniel Cordey AGES Chairman

Dear participants

For our fifth annual meeting we have set our- inviting environment and the relaxed atmosphere selves a lot of goals. We are still growing strong- in Dubai will certainly contribute to this. ly and with new members, who strengthen our Again, we are privileged to have world-renowned presence and competence, we continue to gain in industry professionals on the conference this importance for event organisers and governmen- year, who will surely challenge, energize and tal bodies. We are well on the way to forming the inspire us with their views and experiences in all desired network of recognized market leaders, facets of our business. The presentations will give which together ensure a high standard of quality, us insights into exciting topics such as ceremo- a secure event infrastructure and unconditional nies, current and upcoming major events and delivery reliability. event models for the future. We are convinced We have created first standards and industry you will enjoy the presentations of the invited engagement programs, which we will continue speakers. to expand and use profitably. With the “Practice I would like to express my many thanks to the Guide for Planning, Procurement and Delivery of speakers for their contribution, to my board Event Infrastructure, Part I – General Informa- members for their dedication, inputs and precious tion”, which explains the use and handling of our time, and last but not least to our host Aggreko products and services in a narrative way we add with Robert, David and Kevin and the team be- an educational tool. Together with the yet to be hind to set up the scene for all of us. But let me produced “Part II – Technical Information” this also expand my thanks to Antoinette for the or- Practice Guide will form a powerful instrument for ganisation of this Annual Event, Marike who cre- our association, but will also be helpful for our ated this booklet and of course to our long-term members when interacting with clients.​ partners who continue to support our initiative.

During our event, we also want to discuss com- I wish all of you a most enjoyable event. mon concerns and develop initiatives. The chal- lenge of recruiting qualified staff for our business, how to market our services at major events or how to avoid or monitor financial risks at large events are the topics we will discuss. Also, we assume that the participants will take this unique opportunity to talk to each other and specially Daniel Cordey to welcome those present for the first time. The

4 Robert Wells Aggreko Managing Director, Events Services

Dear members and guest

It is my pleasure to welcome you to Dubai and channel for the 2018 Ryder Cup near Paris. Aggreko are delighted to be hosting the AGES an- Aggreko Events Services are looking forward nual event for 2019. We hope you have an enjoy- to working alongside many of our fellow AGES able and safe visit, which is always the number members over the next year and beyond, starting one priority for Aggreko when either hosting or in Japan where we are proud to be sponsors of supplying events, where ever they maybe in the both the Japan Rugby World Cup 2019 and the world. 2020 Tokyo . The Middle East region is one of Aggreko’s big- gest markets and most successful businesses. This work underscores our commitment to the Aggreko’s business in the region, launched in events industry, where for more than three 1991 with the opening of our Sharjah depot. decades AES has been helping to make these Our Power Solutions Business, as well as our Ma- events a success. It is a cornerstone of Aggreko’s jor Events Base is located within the Jebal Ali free business, and our teams remain dedicated to pro- zone, where we have been able to develop indus- viding critical services of Power and HVAC to an try-leading capability within Engineering, Project increasingly complex but ever growing market. Management and Operations. Indeed the energy market is undergoing signifi- cant transition touching all sectors including the I believe as a group the AGES members have events sector. It is on us to adapt to these chang- many opportunities to show case their expertise es resulting in the rapid evolution of power tech- and abilities as the industry continues to devel- nology and an increasing demand for data and op a diverse and varied events portfolio covering information in an increasingly digitised industry every region of the world on a weekly basis. Looking forward, we will all continue to be pre- 2018 was a momentous year for the Aggreko sented, with challenges that bring with them Events Services (AES) team, bringing with it fresh opportunities. new experiences and challenges from all corners Welcome again to all Speakers, AGES members of the globe. The year took us from the moun- and Colleagues – we hope you enjoy Dubai. tains of the PyeongChang Winter Olympics to the beaches of the Gold Coast . We had the chance to spend some time back home for the inaugural European Cham- pionships in Glasgow before heading across the Robert Wells

5 Useful Information

Locations

Hotels Jebel Ali The Resort Jebel Ali Beach, Jebel Ali The Beach Hotel Dubai, UAE Jebel Ali Palm Tree Court Hotel Conference manager: Fransiska Dominica Moi T +971 4 814 5651

Conference venue Hassah ballroom JA The Beach Hotel Breakout rooms Al Habab, Mushref rooms, La Traviata Restaurant JA The Beach Hotel Welcome reception Palmito Garden JA The Resort Official dinner Al Sahara Desert Hotel Accreditations Welcome set with accreditation badge at welcome desk JA The Beach Hotel Meeting point Reception area JA The Beach Hotel

Guides Expo 2020 site Kevin Brownhill T +44 7979 240 044 Aggreko site Rashmi Mandani T +971 50 551 8375

Miscellaneous Dresscode Business casual or smart casual Throughout the event WiFi As per instructions at check-in. One WiFi network for the conference area and hotel room

Local transport Organized shuttle bus to Expo site, official dinner, Aggreko site visit and back

Contacts

Organisation Antoinette Koerts T +31 683 59 1777 Host Kevin Brownhill T +44 7979 240 044 Hotel Fransiska Dominica Moi T +971 4 814 5651 AGES Daniel Cordey T +41 79 407 0606

6 Program and Agenda

Sunday, March 24, 2019

All day Arrival and check-in; Room check-in begins at 15:00 10:00-14:00 Collection of information package and badges at JA Beach Hotel Aggreko welcome desk in lobby area

For Board Members 09:00-10:00 Board Meeting JA Beach Hotel

Optional activity, as per registration Guided visit to the Aggreko site JA Beach Hotel 10:00-12:00 Departure by bus Reception area

Optional activity, as per registration Guided visit of the World Expo 2020 site JA Beach Hotel 14:00-16:30 Departure by bus Reception area

For late arrivals 18:30-19:00 Collection of information package Palmito Garden

For all participants 18:30-20:30 Welcome Reception with apéro riche Palmito Garden sponsored by AGES JA Beach Hotel

7 Program and Agenda

Monday, March 25, 2019

AGES Conference for Members, Associate Members, Partners and Guests

9:00 Opening Address JA Beach Hotel Daniel Cordey, Chairman, AGES Hassah ballroom Robert Wells, Managing Director, Aggreko Event Services

9:15 Scott Givens CEO and Executive Producer, FiveCurrents

10:00 Colin Hartley Championships Director, Glasgow 2018 European Championships

10:45 Morning break 11:15 John Paul Giancarlo Associate Director, Games Technology and Energy, IOC

12:00 Lunch in the restaurant La Traviata 13:30 Ian Reid CEO, Birmingham 2022 Commonwealth Games OC

14:15 David Higgins Vice President, Overlay, Expo 2020 Dubai

15:00 Afternoon break with group photo Lawn area 15:30 Essar Gabriel Founder and General Manager of egabriel

16:15 David Leather Executive VP, Lagardère Sports and CEO, CGF Partnerships

17:00 Closing of Conference 17:10 Pre-arranged one-to-one meetings Hassah ballroom 18:00 Transfer by bus to Al Sahara Desert hotel JA Beach Hotel reception area

19:15 Official Dinner hosted by Aggreko Al Sahara Desert end approx. 22:00 Return by shuttle bus to the JA Beach Hotel

8 Tuesday, March 26, 2019

Presentation and General Assembly of AGES for Members, Partners and Guests

8:45 Opening Hassah Ballroom Daniel Cordey, Chairman, AGES

9:00 Thematic talks - Breakout sessions

Group A: Hans Verhoeven, Jeff Burke Al Habab room Recruiting qualified staff in a challenging environment

Group B: Dave Crump, Marc Schneider La Traviata How to market your services at major events Restaurant

Group C: Bernd Zoepffel, Ivo da Silva Mushref room Managing financial risks at major events

Conclusions presented by spokespersons Hassah ballroom

9:45 Speed presentation by various members 10:15 Morning break 10:45 Presentation of the Practice Guide, Part I Jon Coxeter-Smith, Founder and CEO Sagacity MCS Ltd

Planned Activites for Part II - technical information Daniel Cordey, Chairman, AGES 11:30 AGES Partners Presentations Maarten Kormelink, EY Steven O’Connell, SOS Global

12:15 Lunch in the restaurant La Traviata 13:45 Annual Activities of AGES Daniel Cordey, Chairman AGES

For Members 14:00 General Assembly Meeting Daniel Cordey, Chairman AGES

15:00 Official Closing of Annual Event 2019 Optional 15:10 Pre-arranged one-to-one meetings Hassah ballroom

9 We help you deliver your event when all eyes are on you

WHY AGGREKO We understand that you have no room for error when it comes to delivering your event, which is ■ Dedicated teams offering why we’re chosen to handle some of the largest specialised services and sporting spectacles in the world. unrivalled events experience and expertise From the frozen, mountainous terrain of the Pyeongchang Winter Olympics, to the vast and ■ Unmatched event life- cycle planning and logistics hot Gold Coast of Australia for the 2018 capabilities to any scale Commonwealth Games, via local events that bring communities together – our mobile, ■ Custom event solutions modular power, heating, cooling and energy with bespoke equipment services help to raise the curtain on the biggest and most intimate of stages. ■ Global Fleet mobile & modular power, heating We provide the ideal platform so you can make and cooling equipment memories for the masses.

Visit us at aggreko.com to get in touch About AGES

Year established: 2014 Headquarters: Bern, Switzerland Phone: +41 79 407 06 06 Website: www.ages.international Contact: Daniel Cordey

The Association of Global Event Suppliers (AGES) is a not-for-profit organi- zation, consisting of reputable event companies and market leaders in the event industry, all having a unique track record with an outstanding work experience. These global event suppliers are front runners in the development of new technology and services. The members offer services and works in all vero - lay work categories and are established in more than 65 countries world- wide. Together, the members of AGES provide services and temporary infrastructure worth more than 2 billion euros each year.

AGES sets a high standard to reliability and quality of work performance and admits members who adhere to the code of ethics and professional conduct as defined by the association. With large events being awarded to countries with a young event industry, AGES understands its educational responsibility and supports organizers and local event suppliers in the planning and delivery process.

Taking on Responsibility

AGES promotes temporary and semi-permanent infrastructure required to host international sports, culture and entertainment events.

Together with governmental bodies and organizers AGES develops suitable standards and procedures to obtain sustainable, cost-effective infrastructure solutions for future events. AGES is the international label for quality, safety and reliability of the grow- ing industry of global event suppliers.

Vision of AGES

• Represent the international event industry and take a pivotal role in the development of the event construction and recognized label for quality and reliability for temporary infrastructure works • Contribute to a sustainable development and a cost-effective delivery of infrastructures required for large events

• Be a partner to governmental bodies, key stakeholders and organizers of large sports events to address the capabilities, to promote the possibilities and to maintain the interest of the event supplier industry

11 Keynote Speakers

The Association of Global Event Suppliers is pleased to introduce the following industry experts (in alphabetical order) as keynote speakers for the AGES Conference.

Essar Gabriel Founder & General Manager egabriel

The Why and What of the World Urban Games - As part of the relaunch of its portfolio of thematic multisport Games, GAISF last year launched the World Urban Games, an upbeat out of the stadium city-centered event mix- ing Olympic and non-Olympic sport that appeals to the youth.

Totalling 20 years of hands on experience, Essar Gabriel is a management services to sports and event organisations, recognised seasoned executive administrator and expert in event owners, governments, corporate sponsors, bidding and the sports and event industry worldwide. organising committees in the fields of strategic planning, mar- keting & promotion and major events planning. He has occupied senior executive positions at the Internation- al Olympic Committee, the International Association Athletics Federation and some of the most prestigious major interna- tional events (France 98, Sydney 2000, Paris 2003, etc). In 2016, he launched egabriel, a boutique international sports management and consulting company based in Dubai that provides the highest level of international sports and events

John Paul Giancarlo Associate Director Games Technology and Energy

Games Technology & Energy is a hot topic. Since joining the IOC in 2007, John has worked on with all the Olympic Games Organising Committees since Beijing 2008. As the Associate Director, Games Technology and Energy John will speak about the evolution in his sector in the context of the New Norm set by the IOC.

John is the Associate Director, Games Technology and Energy. Technology, where he managed the delivery of all venue Since joining the IOC in 2007, John has worked on with all the technology infrastructure and operations. As the Associate Olympic Games Organising Committees since Beijing 2008. Director of Games Technology and Energy, John and his team support Host Cities, Organising Committees and key stake- John started his Olympic career in 1998 as a Regional holders in the planning, delivery and operations of Olympic Technology Manager with the Sydney 2000 Olympic Organ- and technology and energy solutions. ising Committee followed by four years working as a Games John has degrees in Environmental Design (Architecture) and Technology advisor to the Athens 2004 Olympic Organising Construction Science from Texas A&M University (USA). Committee. John then joined the Doha 2006 Organising Committee as the Programme Manager for Venue

12 Scott Givens CEO & Executive Producer FIVECURRENTS

Over 20 billion people have seen a FiveCurrents broadcast event in the past 15 years (clearly some of us have seen a few). FiveCurrents is the world’s premier creator of live content, from live brands, to live entertainment, to live ceremonies. Scott will talk about the production of iconic experiences, and how to implements shows collaborating with suppliers.

Scott has more than 400 mega-event credits in the last 25 Angeles 2015 Special Olympic , the 44th UAE years, including 12 Olympic Games. In 2005, Scott formed National Day in Abu Dhabi, and most recently the Jakarta FiveCurrents, producer of the Clinton Global Initiative, the Palembang 2018 Asian Games Ceremonies. Rio 2007, Guadalajara 2011, and Toronto 2015 Ceremonies, Rio Réveillon 2010, LiveCity Vancouver Scott was awarded the Olympic Order, the highest honor af- 2010, and the Rio 2016 and Beijing 2022 Olympic bids. forded by the International Olympic Committee, and his pro- ductions have earned 14 Emmy Awards and 60 Telly Awards. FiveCurrents was the Production Company for the London 2012 and Sochi 2014 Olympic Ceremonies—the first company to produce back-to-back Olympic Ceremonies. Scott produced ceremonies for the Baku 2015 , the Los

Colin Hartley Championships Director Glasgow 2018 European Championships

With many future host cities expecting increased efficiency and legacy from public funding, how does the major events sector adapt to ensure a healthy flow of bidding cities? The arrival of a new multi-sport event product en- abled a unique opportunity for an experienced host city to try something different, will the lessons learned from the Glasgow 2018 European Champi- onships have a disrupting influence on established events?

Colin has been involved in the major sport and cultural event hosted in Glasgow and proclaimed by the FIG President as sector for 20 years, most recently as Championships Direc- ‘better than the Olympics’. tor for the Glasgow 2018 European Championships. In this role Colin led the planning and delivery of this inaugural As a Glaswegian, Colin was immensely proud to have played a event with responsibility for 700 paid staff, 12 competition part in the ‘best ever’ Commonwealth Games in 2014 as Head venues, 15 non-competition venues, 4000 volunteers and a of Festival Operations overseeing the planning and delivery of ground-breaking fully integrated cultural programme which a major cultural programme and associated live sites. included three live sites. Colin is a leader in major sports and cultural events and spe- Prior to this Colin was the Championships Director for the cialises in pushing the boundaries of innovation, efficiency and widely-acclaimed 2015 FIG World Gymnastics Championships legacy in equal measure.

13 Keynote Speakers

David Higgins Vice President, Overlay Expo 2020 Dubai

Expo 2020 Dubai welcomes its visitors on 20 October 2020 and the focus in- evitably is now on operational readiness and event delivery. Overlay is pro- viding temporary structures and facilities to support operational and visitor experience funtions side wide. The challenge for this six-month mega event is to deliver appropriately designed temporary facilities that hit the mark in terms of function, durability, sustainability, look and economics.

David is a construction and event professional with more than England 2015 RWC, Baku 2015 European Games, Rio 2016 30 years industry experience including the last 14 years pro- and Tokyo 2020 Olympic Games. He has provided overlay viding advice to clients on the commercial, procurement and advice to Olympic and Commonwealth Games bidding cities delivery aspects of sports venues and major event overlay. and supported the IOC with venue and overlay commercial analysis and benchmarking. He was responsible for the budgeting and cost management of the temporary venues and infrastructure at the London More recently, he has embraced the world of Expos, first 2012 Olympics and Paralympics Organising Committee. As a with Astana 2017 and now at Expo 2020 Dubai where he is Partner with RLB Sport in London, he went on to provide over- responsible for the procurement and delivery of their event lay commercial and procurement advice to a range of multi- overlay needs. sport events including Glasgow 2014 Commonwealth Games,

David Leather Lagardère Sports/ CGF Partnerships Exec Vice President Lagardère/CEO CGF Partnerships

The Commonwealth Games Federation and Lagardère Sports have entered into a long term joint venture and created CGF Partnerships; thereby enabling a vehicle for multi-Games delivery partnerships with the supply chain. A key objective of CGFP is to deliver the Commonwealth Games more efficiently and reduce delivery costs. What part can the overlay industry play in helping to achieve this?

David has significant experience of leading and advising He has a strong track record of establishing effective delivery Organising Committees for the delivery of major events, partnerships from his roles in the major events industry and including Commonwealth Games, Olympic Games, FIFA World his work in the transport sector, as CEO of Transport for Cup, Asian Games and World Expo. Greater Manchester and Finance Director of Manchester Airport. He has a reputation for delivering major projects and for finding innovative and cost effective solutions to complex David’s previous roles include; Deputy CEO of the challenges. He has been advising clients and working at Manchester 2002 Commonwealth Games, Finance Director Board level for over 20 years. with responsibility for setting up the London Olympic Delivery Authority and Chief Operating Officer of the Glasgow 2014 Commonwealth Games.

14 Ian Reid Chief Executive Officer Birmingham 2022 Commonwealth Games Organising Committee

Ian is the Chief Executive Officer for the Birmingham 2022 Commonwealth Games and for the last ten months has been overseeing the establishment of the Organising Committee and early stages of planning and delivery of Birmingham’s largest-ever cultural and sporting event.

He brings a wealth of Games, Finance and Commercial ex- His previous roles include Head of Commercial Finance for AG perience to this role, having served as Chief Financial Officer Barr plc (a FTSE 250 listed branded soft drinks business which and Company Secretary for the Glasgow 2014 Commonwealth produces some of the UK’s best loved soft drinks brands, in- Games from 2009 to 2015, leading the Corporate Services cluding Irn-Bru); and Chief Financial Planner for the Glasgow and Support Functions including Finance, Legal, Procure- Housing Association, Europe’s largest landlord, owning 70,000 ment, HR, Programme Management and Office Management. homes as part of a 30-year investment programme of £1.9bn. The event procured almost £250m of goods and services, recruited 1,500 staff and exceeded attendance and commer- cial targets, enabling £37m of public funds to be returned to Government from the £462m budget.

15 16 Honorary Members and Experts

Honorary members of AGES are personalities with an unique experience in temporary infrastructure for Events and who are specifically supporting AGES in achieving its goals.

Guy Lodge Honorary Member

Guy is responsible for overlays and temporary infrastructure works at many large events and is an experienced IOC consultant.

Gilbert Felli Honorary Member

Gilbert Felli was successively the IOCs Sport Director and Olympic Games Executive Director between 1990 and 2014. Since then, he is fol- lowing various projects as Senior Olympic Games Advisor to the IOC.

AGES works with experts in different thematic areas. They understand our business well and are available to support members in their field of expertise.

David Stubbs Expert on Sustainability

David is a leading authority on sustainability in sport and global mega-events and for several years he has been the lead sustainability advisor to the IOC.

Falco Zanini Expert on Health & Safety

Falco handles event safety and premises licensing applications and is Fire Safety Advisor, Health and Safety Advisor and CDM Coordinator.

17 18 Partners

To achieve our objectives, we need partners who believe in the benefits of our initiative and who are ready to support our activities with their compe- tences. We are proud to introduce our long-term Partners:

• EY Group for the business category “Assurance, Tax and Legal”

• SOS Global for the business category “Logistics and Transportation”

EY 20 SOS GLOBAL 21

19 EY

Year established: 1883 Headquarters: London, United Kingdom Phone: +44 20 7951 2000 Website: www.ey.com Contact: Maarten Kormelink

Products or Services Maarten Kormelink EY is a global leader in assurance, tax, transaction and ad- [email protected] visory services. The insights and quality services we deliver Phone +31 88 407 3657 help build trust and confidence in the capital markets and in economies all over the world. We play a critical role in building a better working world for our people, for our clients and for our communities.

EY also has a fast growing legal global network that brings together more than 1.800 legal specialists in 70 countries.

Markets Served (a.o.) • Real Estate, Hospitality and Construction • Media and Entertainment • Private Equity • Banking and Capital Markets Bart Wolters • Automotive and Transportation [email protected] • Wealth & Asset Management and 10 other industry sectors Phone +31 88 407 0204

Locations 728 offices in 150 countries with more than 210.000 people employed

20 SOS GLOBAL

Year established: 1986 Headquarters: New Bern (NC), USA Phone: +1 252 635 1400 Website: www.sosglobal.com Contact: Stephen O‘Connell

Products or Services SOS Global is a freight forwarder specialized in event & sports logistics. With offices throughout Europe and the Americas and longtime partners in every corner of the world, SOS Glob- al is uniquely positioned to offer true operational (24/7/365) control of logistics for major events worldwide.

SOS Global has over 3 decades of experience from prelimi- nary budgeting to execution throughout events. SOS Global prides itself on positioning onsite personnel during crucial project periods to allow our customers to concentrate on their core responsibilities of the event.

Markets Served Global coverage for Sporting Events, Orchestra and Mu- sic Touring, Film/TV Productions, Broadcasters, Motorsport Events, Fairs and Exhibitions.

Locations Hamburg (Germany), London (UK), Moscow, (Russia), USA – 10 offices serving all North America, Rio de Janeiro and Sao Paulo (Brazil)

USA: www.sosglobal.com Stephen O’Connell [email protected] +1 252 635 1400 (New Bern office)

South America: Rodrigo Lalli [email protected] +55 11 94007 0706

Europe: www.sosglobal.eu Michael Tenenbaum [email protected] +49 40 611 6407 0 (Hamburg office)

21 Your Notes

22 AGES Annual Meeting 2020

Save the date: March 15-17, 2020

Location: Hotel SiR ADAM in the iconic A’DAM Tower, Amsterdam, the Netherlands

Co-hosted by:

SEE YOU IN AMSTERDAM! 24 We are AGES

Members

Associate Members Partners

• APCG • Gracenote • Showforce • Citec • incast • TES • DHL • Populous • Trivandi • Egabriel • Rock-it Cargo • Waiver Logistics • Gerflor • Ryano Logistics • WNY • Global Infusion • SEL Logistics • ZND UK Association of Global Event Suppliers Bollwerk 21 CH-3011 Bern Switzerland [email protected]

ages.international