THE SHOPS MEMORIAL PARKWAY S. & BOB WALLACE AVE., HUNTSVILLE, ALABAMA at CONNECTING HUNTSVILLE’S IN-TOWN NEIGHBORHOODS & DOWNTOWN MERCHANTS WAL K
REVIVAL
COMING FALL 2015
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THE SHOPS at MERCHANTS WAL K
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THE SHOPS at MERCHANTS WAL K
HUNTSVILLE’S CATALYST REDEVELOPMENT
The Shops at Merchants Walk offers 135,000 square feet of boutique shopping and dining, anchored by a north Alabama’s only Whole Food’s Market. The property is situated directly THETHE SHOPSSHOPS adjacent the Parkway Place, a 650,000 square foot regional mall anchored by Belk, Dillard’s and a dynamic mix of national retailers and specialty stores. The Shops at Merchants Walk is a catalyst development that extends the boundary of the already vibrant Parkway Place Mall. This expanded retail node connects new upscale at retailers to the Huntsville CBD, the most affluent Huntsville neighborhoods and North Alabama’s regional medical hubs. The demographics are highly correlated to an “upscale” customer base and the location creates the best type of retail environment which provides a MERCHANTSMERCHANTS regional draw, synergy and proximity to the affluence in Huntsville. The Shops at Merchants Walk fills a void for up-scale shopping and polished casual dining options at an “in-town” location. It is one of North Alabama’s most important retail projects WALKWALK and offers its patron’s an opportunity to access a dynamic market in aworld-class redevelopment.
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THE SHOPS at MERCHANTS WAL K COMMUNITY Huntsville is geographically near the center of the southeastern United States with more than 430,000 people in the Metro area. Madison County and its surrounding counties form a thriving regional market with a population of more than one million people. The Huntsville community serves as the primary economic engine for the northern Alabama and southern Tennessee region. Huntsville has one of the highest per capita income levels in the Southeast.
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THE SHOPS at MERCHANTS Redstone Arsenal employs over 36,000 people and Cummings Research Park employs over 38,000 people from a 14 county labor shield. WAL K ALABAMA’S EMPLOYMENT HUB
The Huntsville community is recognized nationally by Inc. magazine, Forbes and the Wall Street Journal as one of America’s leading technology communities. With the highest concentration of engineers and technology workers in the country, Huntsville, Alabama continues to be the preferred location for America’s best and brightest. Huntsville MSA has consistently led Alabama in the most new job announcements. During the period from January 2003 to December 2012, Huntsville companies announced the creation of 37,411 new jobs and approximately $2.14 billion of new capital investment. Cummings Research Park is the second largest research park in the United States and fourth largest in the world.
Huntsville has added nearly ½ of the State’s total net jobs since 2000. WWW.SHOPMERCHANTSWALK.COM
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DYNAMIC IN-TOWN LOCATION Located at the epicenter of a renaissance in Downtown Huntsville and along the “Memorial Parkway corridor”, The Shops at Merchants Walk is a catalyst development that extends the boundary of the vibrant Parkway Place Mall.
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The Shops at Merchants is a catalyst project at the heart of Huntsville’s most affluent sub-market WWW.SHOPMERCHANTSWALK.COM
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THE SHOPS at MERCHANTS WAL K Twickenham Square—$100 million mixed-used Von Braun Civic Center & Big Spring Park CATALYST REDEVELOPMENT Huntsville Museum, Children’s Museum & Constitution Village The Shops at Merchants Walk expanded retail node 3 new planned Hotel / Mixed-Use proposed by the City New city road connections connects new upscale retailers to the Huntsville CBD, affluent neighborhoods in Southeast Huntsville and North Alabama’s regional medical hubs. The increased activity resulting from The Shops at Merchants Walk and new road connections create an dynamic place to work, dine, play and shop.
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Huntsville High
Huntsville High
The Shops at Merchants walk serves as the centerpiece of the emerging Memorial Parkway corridor redevelopment. WWW.SHOPMERCHANTSWALK.COM
THE SHOPS at MERCHANTS WAL K YOUR NEIGBORHOODS
The Shops at Merchants walk creates a distinct urban focus at the nexus of established Huntsville neighborhoods and serves as the centerpiece of the emerging Downtown and Memorial Parkway redevelopment.
DOWNTOWN HUNTSVILLE MONTE SANO The Downtown Huntsville area includes historic Twickenham, Old Towne, Five Monte Sano Mountain is home to a Points and Blossomwood neighborhoods. Twickenham is Alabama‘s largest State Park which contains a 2,140-acre antebellum district including outstanding examples of Federal, Italianate, and and a mountaintop retreat located in Classical architecture. This is the cultural epicenter for North Alabama including on the eastern portion of the top and museums, the Von Braun Convention Center, hotels, residential and retail and slopes of Monte Sano Mountain. The dining in a quaint turn-of-the-century aesthetic setting. Home values range from park has 1930s-era, rustic cottages, $200,000 to upwards in the millions. hiking trails with scenic overlooks, picnic areas, and campsites. The mountain is populated with both historic and modern upper income neighborhoods.
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THE SHOPS at MERCHANTS WAL K
MEDICAL DISTRICT JONES VALLEY HAMPTON COVE SOUTH HUNTSVILLE Huntsville Hospital campus, over 6 blocks and growing, is an 881-bed hospital Jones Valley offers dozens of Hampton Cove started a master- South Huntsville neighborhoods offer a which makes it the second largest hospital in Alabama and the sixth largest neighborhoods with homes ranging planned community in SE totaling 2,800- wide variety of choice in life style with. publicly owned hospital system in the nation. Huntsville Hospital employs nearly from low $100′s to the $millions. The acre in the coves between Monte Sano safe neighborhoods, educational Mountain and Green Mountain. 7,000 employees and has a Medical Staff with more than 750 physicians. area includes traditional brick excellence and convenience of location. Huntsville Hospital serves as the major referral hospital and trauma center for ranchers, patio homes, rustic Hampton Cove and surrounding Neighborhoods vary from cutting edge patients throughout the Tennessee Valley and is a teaching facility for UAB’s Craftsman, or mansions on top of a neighborhoods encompass tens of live-work developments to established, Family Practice and Internal Medicine Residency Programs. mountain with breath taking views. thousands of homes in dozens of suburban style neighborhoods with large subdivisions ranging from patio homes lots and mature landscape. Schools, both Surrounding the Hospital are moderate to more luxury housing options with Jones Valley is convenient to Redstone and townhomes to family homes and private and public, offer an education excellent access to the Hospital and Downtown amenities Arsenal, Memorial Parkway and Valley Bend, one of Huntsville’s multi-million dollar estates. The which has been repeatedly recognized community includes 3 Robert Trent Jones primary shopping districts. for competitive national academic championship golf courses. The area excellence. continues to develop in the middle to
upper income housing price points.
The sub-market neighborhoods offer a diverse mix of urban and suburban housing options and amenities. WWW.SHOPMERCHANTSWALK.COM
THE SHOPS at MERCHANTS WAL K ALL-ACCESS SITE As an anchor point for this thriving community, The Shops at Merchants Walk is easily accessible to motorist, pedestrians, cyclists and mass transit.
Bordered by I-565/US 72, Airport Road, Whitesburg Drive and Memorial Parkway.
One-mile direct I-565 access via US Highway 431 & 231 and Bob Wallace Avenue.
Direct connections to the CBD, Parkway Place Mall, and Huntsville & Crestwood Hospitals ❷ Proximity to high density, high income demographics and easy access to Metro Huntsville ❶ ❸ Planned new City road connections to Parkway Place Mall, via Merchants Way, and the CBD, via L& N Road.
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THE SHOPS at MERCHANTS WAL K RETAIL WITHIN THREE MILES
❶ PARKWAY CORRIDOR RETAIL -Parkway Place Mall: Belk, Dillard’s, William Sonoma, Ann Taylor, Chico’s, Pottery Barn, Specialty Shops
-The Fountain: Costco, Home Depot, Staples, BAM Starbuck’s, Zaxby’s, Five Guys, Dunkin Donuts -National Retailers: Wal-Mart Supercenter, Ashley Furniture, Kroger, Talbot’s, Office Depot
DOWNTOWN & MEDICAL DISTRICT ❷ -Twickenham Square: Publix & Retail Shops
-Specialty Retailers, Shops, Restaurants, Galleries
JONES VALLEY / AIRPORT ROAD RETAIL ❸ Valley Bend at Jones Farm: Super Target, Ross, Barnes & Noble, Kohls, Petsmart, Hobby Lobby, Bed, Bath & Beyond, Carmike Theaters, Party City, Restaurant
-The Village on Whitesburg: Fresh Market, Panera Bread, Bonefish, Jason’s Deli, Zoe’s, Retail Shops
-Piedmont Place : Publix, Newk’s, Shops
-Westbury Square: Steinmart, Michaels, TJ Maxx, Shops
The Shops at Merchants is proximate to over 2 million square feet of quality retail development. WWW.SHOPMERCHANTSWALK.COM
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Whole Foods Trade Area 76% white-collar employment inside a 5- mile radius
MADISON SQUARE Daytime population of Drive Time: 15 Min more than 100,000 within 5 miles, creating significant daytime activity opportunities at BRIDGE STREET the Site. Drive Time: 11 Min
The exclusivity of Whole PARKWAY PLACE Drive Time: 1 Min Foods Market makes The Shops at Merchants Walk VALLEY BEND a destination in the Drive Time: 7 Min marketplace with a Trade Area that extends to over a 1 hour drive-time.
The sub-market trade area surrounding Merchants Walk is home to almost 80,000 people 80% have some college education averaging more than making Southeast Huntsville one of the smartest sub-markets in $95,000 in annual one of the smartest Cities in income. America (Forbes)
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THE SHOPS at ` MERCHANTS WAL K TRADE AREA & MARKET DATA
WFM Trade Area Primary Trade Area POPULATION 561,467 73,507 HOUSEHOLDS 224,009 32,247 AVERAGE AGE 38 45 AVERAGE HH INCOME $64,208 $95,374 MEDIAN HH INCOME $43,362 $77,047 SOME COLLEGE OR HIGHER 76% 81% DAYTIME POPULATION: 419,775 employees 101,545 employees
RETAIL SPENDING: $13 Billion $2.5 Billion STUDENTS: 17,000 students within 7 miles; University of Alabama-Huntsville, Alabama A& M; Oakwood College; and Calhoun College
VISITORS: Approximately 3 million visitors annually: Regional Hospitals; the Space & Rocket Center, Redstone Arsenal; and Cummings Research Park
Commercial activity is enhanced by a daytime population that exceeds 100,000 within the Trade Area. WWW.SHOPMERCHANTSWALK.COM
THE SHOPS at MERCHANTS WAL K SITE PLAN
Site Size 7.24 acres Whole Foods 42,000 square feet Retail Shops—Street Level 24,396 Retail Shops—Platform Level 23,630 Total Shopping Center 90,026 sq ft Regions Bank 4,235 sq ft
Total Project 94,261 sq ft Total Parking Spaces 563 spaces
Parking Ratio 6 spaces / 1,000 sf
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THE SHOPS at MERCHANTS WAL K SITE RENDERINGS
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THE SHOPS at MERCHANTS ` WAL K POLISHED CASUAL DINING VENUE
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LEASING PLAN
Retail Street Level Retail Platform Level
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