Sony SAB launches Two families navigate through tradition and modernity

Press Release: , February 7, 2019:

Furthering its commitment to promote happiness, SAB is back with yet another unique offering in collaboration with JD Majethia and Aatish Kapadia. Set against the backdrop of Pune, Bhakharwadi is a light hearted take on ideological differences between a Marathi and Gujarati family competing with each other, in the Bhakharwadi business and more. This slice of life series will see versatile actors like Deven Bhojani and Paresh Ganatra coming back together on television after a long time. Bhakharwadi launches on 11th February, from Monday to Friday at 8:00 p.m. only on Sony SAB.

The show introduces viewers to the Gokhale family headed by Balkrishna Gokhale aka Anna, played by Deven Bhojani and the Thakkar family headed by Mahendra Thakkar played by Paresh Ganatra. With personalities and principles as different as chalk and cheese, this show throws light upon their distinct cultures and ideologies. Anna, who is a man of strong principles is constantly challenged in business by the more unconventional and modern Gujarati farsaan shop owner, Mahendra with his tricks and acumen. Constantly at loggerheads, the Gokhale and Thakkar business witnesses a new twist with a love story blossoming between their kids amidst the rivalry.

When Gayatri Thakkar played by Akshita Mudgal son, Abhishek Gokhale played by Akshay Kelkar instanly bonds with her and they gradually fall in love. Anna dotes on Akshay and feels that he is the most suitable heir of the ancestral Gokhale bhakharwadi business and the only one with whom he could share the secret recipe. Gayatri, on the other hand, is an ayurvedic nutritionist, a kind and genereous girl who believes in serving and helping the poor. She loves her father but also respects Anna for his righteousness and discipline. Being from a small nuclear family, she loves the idea of a big joint family, sticking to their culture and

Bringing in the warmth and essence of pure relationships, togetherness and family humour, Bhakharwadi brings together some of the popular and talented actors from Gujarati and Marathi theatre and film industry like Smita Sarvade, Krunal Pandit, Tarka Pednekar and Tejal Adivarekar to name a few.

Comments:

Neeraj Vyas, Business Head, Sony SAB, PAL homes of our viewers. Sustaining our momentum of launching new and unique shows, we are elated to launch our next offering, a slice-of-life diversity of our country narrated through the lens of two families in the food business. We aim to reinforce our prime time

JD Majethia, Producer, Hatsoff Productions some brilliant successes in comedy on Indian television. The family audience always expects something quirky from us and we have attempted to meet their expectations. Bhakharwadi is a full family entertainment, which will have emotion, humor, drama, love story and many other

ingredients of wholesome entertainment. This Bhakharwadi, though a side dish in real life, will be

Aatish Kapadia, Writer-Producer, Hatsoff Productions light-hearted TV series called Bhakharwadi. It is like the snack bhakharwadi, which has many mouth-watering ingredients. The show is set in Pune and tackles the ideological differences between a Marathi and a Gujarati family in a tongue-in-cheek manner, with a love story woven around

Watch Bhakharwadi, 11th Feb onwards, Monday to Friday at 8:00 p.m. only on Sony SAB

About SONY SAB: Launched in March 2005, SONY SAB is part of the network of television channels owned by Networks India Pvt Ltd. With a mission to ing laughter and happiness. SONY SAB, with its impressive line-up of fresh programs and light-hearted content ranging from daily family comedy to path breaking - Tenali Rama, Taarak Mehta Ka Ooltah Chashmah, Aladdin Naam Toh Suna Hoga, Mangalam Dangalam, Jijaji Chhat Per Hain, Band Baja Bandh Darwaza and My Name Ijj Lakhan. SAB launched its HD feed in 2016. The channel is broadcasted nationally and is available in more than 100 million households in India and internationally in more than 150 countries reaching over 25 million households. For more information, log on to: www.sabtv.com

About Sony Pictures Networks India (SPN) Sony Pictures Networks India (SPN), is a subsidiary of Sony Corporation which owns and operates the network of television channels.

SPN comprises 29 channels including Sony Entertainment Television (SET and SET HD), one of India's leading Hindi general entertainment television channels; MAX, India's premium Hindi movies and special events channel; MAX 2, another Hindi movie channel showcasing great India Cinema; MAX HD, a high definition Hindi movie channel airing premium quality films; WAH, the FTA channel for Hindi movies; SAB and SAB HD the family-oriented Hindi comedy entertainment channels; PAL, a genre leader in rural Hindi speaking markets (HSM) showcasing the best of Hindi AXN and AXN HD, the channels showcasing the best in Reality, Entertainment and Drama; Sony BBC Earth and Sony BBC Earth HD, the premium factual entertainment channels, , the Bangla entertainment channel; MIX a refreshing Hindi music channel; YAY!, the kids entertainment channel; Sports Network comprising 10 sports entertainment channels SONY SIX, SONY SIX HD, SONY ESPN, SONY ESPN HD, SONY TEN 1, SONY TEN 1 HD, SONY TEN 2, SONY TEN 2 HD, SONY TEN 3, and SONY TEN 3 HD; Sony मराठी, the Marathi general entertainment channel; SonyLIV - the digital entertainment VOD platform, SPN Productions, the networks film production arm and Sony Pictures Networks Distribution Pvt Ltd. (SPND) that distributes the networks television channels across different genres and languages through multiple content delivery platforms. SPN reaches out to over 700 million viewers in India and is available in 167 countries.

The network is recognized as an employer of choice within and outside the media industry. SPN is a recipient of several awards, including the tly ranking am as one tute.

Sony Pictures Networks India Private Limited is in its 24rd year of operations in India. Its subsidiaries include MSM-Worldwide Factual Media Private Limited and Bangla Entertainment Private Limited.

For more information, log onto www.sonypicturesnetworks.com

Media Contacts: Purnima Heble | Manager - PR, Sony SAB +9122 6708 1940 | [email protected]

Varun Shetty | Weber Shandwick +91 98336 85742 | [email protected]