2016 ADFC Bicycle Travel Analysis 17 th national survey on the bicycle travel market Internationale Tourismus-Börse Berlin, ITB German Cycling Embassy®

The ADFC presented as a leading cycle tourism destination at the Velo-City Global 2016 in Taipei:

Cycle Tourism “Made in Germany” • Exploring the secrets to Germany’s cycle tourism success • Quality as the key to success • The Ruhr Valley Cycle Route

2016 ADFC Bicycle Travel Analysis |2 | 10.03.2016 Discover Germany by bike

Cooperation between the ADFC and the German National Tourist Board (DZT): successful national and international marketing of Germany as a bicycle travel destination for the past 16 years.

www.adfc.de www.germany.travel

2016 ADFC Bicycle Travel Analysis |3 | 10.03.2016 Bett+Bike hosts

NEW: 5,500 Bett+Bike hosts listed 6,2% on an overview map of Germany 3.4% Hamburg 8,9%

10,8% 28,0% NEW: 12,4% 4.7% Berlin 6,000 hosts listed in the 12,9% Bett+Bike app (500 in Austria, 12,7% 8,0% , Denmark, ) 9,7% 11,3%

4,3%

28.1% Saarland 6,5% 10,4%

Bett+Bike market penetration: www.bettundbike.de proportion of Bett+Bike hosts overall (excluding private accommodation )

|4 | 2016 ADFC Bicycle Travel Analysis

ADFC data base: • Complete survey by an impartial service provider 2-step approach • National representative online panel • Public survey via the ADFC homepage Response: • Online panel: 4,223 respondents, of which 1,063 completed one or more cycling trips with at least three overnights stays in the past three years • Public survey: 2,000 respondents, of which 1,535 completed one or more cycling trips with at least three overnights stays in the past three years Adjustment of the different samples using a weighting procedure to prevent any dominance by ADFC members or participants close to the ADFC.

2016 ADFC Bicycle Travel Analysis |5 | 10.03.2016 Days trips by bike in 2015

• Criterion: trips for which the main purpose was to cycle • Proportion of day trippers of the total No day trips by bike: population in 2015: 25% approx. 75% • Extrapolated to the total population over the age of 18: approx. 17 million • Average number of day trips: approx. 8.8 day trips/person • Extrapolated to the total population: approx. 150 million day trips in 2015 Number of day trips: approx. 17 million (25%)

Did you go on at least one day trip in 2015 during which the main purpose was to cycle? (n = 4,205) 2016 ADFC Bicycle Travel Analysis |6 | 10.03.2016 Cycle tourists between 2013 and 2015

• In relation to the total population, around 8% Cycle tourist in of Germans went on a cycling trip in the past 2013/2014/2015: 8.4% three years (= a trip during which cycling was one of main motivations). • Extrapolated to the total population (over the age of 18 = 68.1 million), which corresponds to approx. 5.7 million cyclists, who Not a cycle tourist: completed a cycling trip with at least three 91.6% overnight stays in the past three years.

Have you completed at least one CYCLING TRIP with at least three overnight stays in the past three years (2013, 2014 and 2015)? (n = 3,458) 2016 ADFC Bicycle Travel Analysis |7 | 10.03.2016 Proportion of cycle tourists in 2015

• Of the cycle tourists in the past three years, approx. 78% also completed at least one cycling trip with at least three overnight stays in 2015. • Approx. 56% completed one cycling trip and approx. 23% completed several cycling trips in 2015. [RUBRIKENNAME]; • Extrapolated to the total population in [RUBRIKENNAME]; [WERT]% Germany (over the age of 18), this means [WERT]% that approx. 7% (6.6%) or approx. 4.5 million people completed at least one cycling trip with at least three overnight stays in 2015. • 11% increase compared to 2014 [RUBRIKENNAME]; [WERT]% (4.0 million) [RUBRIKENNAME]; [RUBRIKENNAME]; [WERT]% [WERT]%

In the following overview, please indicate how many cycling tours or trips you completed in 2015: cycling trips with at least three overnight stays (n = 2,560) 2016 ADFC Bicycle Travel Analysis |8 | 10.03.2016 Volume of cycle tourists in 2015

Cycle tourists like to travel. Beside the cycling trips with at least three overnight stays, cycle tourists completed countless other cycling tours and trips in 2015. Increases compared to 2014: • 43% (+10% compared to 2014): more multi-day cycling tours during the week • 65% (+6%): at least one cycling trip over the weekend • 98% (+5%): at least one day trip 0 1 2 3 >3

Cycling trips with max. 2 overnight stays during the week 57 25 10 3 5

Cycling trips with max. 2 overnight stays at the weekend 35 28 20 7 9

Day trips with no overnight stays 2 5 5 7 82

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

In the following overview, please indicate how many cycling tours or trips you completed in 2015 (n = 2,560 unweighted) 2016 ADFC Bicycle Travel Analysis |9 | 10.03.2016 Information sources used to plan trip

• The internet is by far the most popular source of information for cycle tourists. • Almost 60% of respondents use classic cycling maps.

InternetInternet in allgemein general 89,6

CyclingRadkarten maps 59,7

Cycle Radreiseführerroute guides 40,7 Free digital maps, e.g. 67 DigitaleDigital Kartenwerke maps on the am PCPC 27,2 GoogleMaps Info fromInformationen tourist information von Tourist-Infos centres Tourist information 63 26,8 (nicht über das(not Internet) online) Tour portals/cycle route 27 ZeitschriftenMagazines 23,0 planners

AccommodationÜbernachtungsverzeichnisse guides (Bett+Bike, (Bett+Bike etc.) etc.) 20,6 ADFC tour portal 26

SonstigesOther 5,5 0 50 100 % 0 20 40 60 80 100

Think of the general preparations and planning for your cycling trip. Which sources of information did you mainly use to plan your trip? (n = 2,539 unweighted)

2016 ADFC Bicycle Travel Analysis |10 | 10.03.2016 Orientation during cycling trips

• Despite the new media, signposting is still decisive. • Classic maps are also considerably more important than the mobile internet when on a cycling trip. • Around one third of cycle tourists use a GPS device. Signposting 76

Maps (printed) 65

Smartphone 55 Location determination 69,9 Internet 45 Weather information 69,0 Cycling guide 40 Accommodation options 65,3 Local tourist organisation 34 Route calculation (A->B) 63,4

GPS device 32 Complete tour suggestions 33,9 QR codes 9,2 Printouts from the internet 19 Other 2,4 Personal printouts of digital maps 16 0 20 40 60 80 Other 02 % 0 20 40 60 80 Which sources of information and media do you use for orientation during your cycling holiday/trip? (n = 2,533 unweighted) 2016 ADFC Bicycle Travel Analysis |11 | 10.03.2016 Duration of cycling trips in 2015

• Short trips lasting up to one week are most common. • The proportion of short trips has increased compared to 2014 (+5%). • For almost 40% of cycle tourists, the cycling holiday completed in 2015 was their main holiday, comprising an average of 11 nights.

3–73 - 7 72.1%

Nights 8–148 - 14 20.3%

15–2815 - 28 6.5% Ø = 7 nights

Fromab 29 29 1.1%

No Ø = 6 nights 61.9% Motive: main holiday Nein Yes Ø = 11 nights 38.1% Ja

Nights: We would now like to know a little more about your longest cycling trip in 2015. How many nights did you spend on this trip? (n = 2,164 unweighted) Main holiday as the motive: was this cycling trip your main holiday in 2015? (n = 2,164 unweighted) 2016 ADFC Bicycle Travel Analysis |12 | 10.03.2016 Bicycle travel = individual travel

• Over 80% of cycling trips were organised entirely independently. • Organised tours/package trips played a lesser role, totalling under 10%. • Cycle tourists over the age of 65 are more likely to opt for a package trip (approx. 30%).

Trip organised entirely independently: 82.8% Parts of trip organised with the help of a tour operator: 8.0%

Main forms of organisation of cycling holidays

Trip organised entirely by a tour operator: 9.2%

How did you organise your longest cycling holiday in 2015? (n = 2,163 unweighted) 2016 ADFC Bicycle Travel Analysis |13 | 10.03.2016 Circular or point-to-point tours

• Point-to-point tours were the preferred type of tour among almost 70% of respondents. • Slight increase in circular tours from fixed accommodation (+2.5% compared to 2014) • Circular tours tend to be more popular during short trips. Longer cycling trips lasting 2 weeks are rarely circular tours.

Tours with fixed accommodation = (circular tours): 27.8% [RUBRIKENNAM E]; [WERT]%

Other types: 2.2%

Think back to your longer cycling trip in 2015: was it a circular tour or a point-to-point tour? (n = 2,159 unweighted) 2016 ADFC Bicycle Travel Analysis |14 | 10.03.2016 Travel companions

• Half of cycle tourists completed the trip with their partner/spouse. • Cycling trips are also often completed with friends. • A large number of cycling trips (approx. 17%) were undertaken alone, too.

WithMit partner/spouse (Ehe-) Partner 55,1

MitWith Freunden friends 34,5

Alleine verreistAlone 16,5

WithMit children Kindern (under (bis 14 14 Jahren) years) 6,7

MitWith der a Reisegruppetravel group 4,3

Mit JugendlichenWith youths (over (ab 14 14 Jahren) years) 3,7

0 10 20 30 40 50 60 %

Who did you complete your cycling trip with? (n = 2,156 unweighted) 2016 ADFC Bicycle Travel Analysis |15 | 10.03.2016 Pedelec users

Pedelec users are very different from other cycle tourists: • significantly older (54.3 years compared to 47.6 years) • more females (53% of pedelec users are female, compared to 34% of cyclists) • more likely to cycle with their partner (67% compared to 54%) • often travel to their cycling destination by car (57% compared to 39%) • more likely to take advantage of tour offers (14% compared to 9%)

No, I don't use a pedelec 46,8

Yes, I do use a pedelec 54,3 Age

All cycle tourists 47,6

42 44 46 48 50 52 54 56 Years Please also indicate whether you use a pedelec or e-bike. (n = 2,003 unweighted) 2016 ADFC Bicycle Travel Analysis |16 | 10.03.2016 Bicycle used for travel

Own bike: • Cycle tourists rarely use hire bikes. 91.7% They almost always use their own Hire bike: 8.3% bike. Yes, pedelec/ e-bike: 10.8% • The proportion of pedelecs/e-bikes among cycle tourists has almost doubled since 2014 to 11%. No: 89.2%

• The bicycle used is mostly a

touring or trekking bike. Touring/trekking bike 66.8%

Mountain bike 21.6%

Racing bike 6.3%

Other type of bike 5.4%

Did you use your own bike or a hire bike for your cycling trip? (n = 2,148 unweighted) 2016 ADFC Bicycle Travel Analysis |17 | 10.03.2016 Travel to and from the cycling destination

• Travel by train is popular during cycling trips: around one third of cycle tourists travel to their cycling destination by train. • Despite this, cars also remain an important mode of transport for cycle tourists (approx. 40%). • Travel by plane is minimal. Every fifth cycle tourist completes their cycling trip entirely by

bike. 46,0 39,9 Car 40,4

5,0 32,6 Train 31,0

18,2 alleAll dt.German Reisenden travellers By bike from home 20,8 AbreiseTravel to destination 39,0 4,7 AnreiseTravel from destination Plane 4,3 Including bicycles 2,0 2,4 Other 1,8 Bus travel in general 8,0 2,2 % Coach 1,7 Think of your longest cycling trip. How did you reach your trip starting point? And how did you travel home? (n = 2,149/2,140 unweighted) Source of all German travellers: 2015 Bicycle Travel Analysis – first selected results from the 45 th bicycle travel analysis at the ITB 2015 2016 ADFC Bicycle Travel Analysis |18 | 10.03.2016 Bicycle carriage in long-distance transport

400.000 Bicycles transported Deutsche Bahn (travel by train) MeinFernbus FlixBus (travel by bus) 312.000 315.104 291.445 300.000 270.000 270.000 272.000 272.074 265.000 261.000 263.500 262.200 253.000 249.500 258.890

200.000

100.000 65.000 44,000 13.000

0 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015

Sources: DB Fernverkehr AG / MeinFernbus FlixBus |19 | Quality of offers

Potential for improvement, particularly when travelling by public transport

Disagree entirely (6) Agree entirely (1) (5) (4) (3) (2) Maps/cycle route guides offering reliable information -4,1 15,6 45,9 32,3

Region well-equipped to cater to cycle tourists -7,1 18,6 41,6 29,8

Reliable digital data online -5,0 18,5 45,7 28,6

Good-quality accommodation -3,8 19,3 47,8 26,8

Problem-free public transport to/from destination -11,5 23,2 28,4 26,7

Helpful info at tourist information centres -5,6 21,4 44,9 25,6

Well-signposted routes -8,6 22,0 39,5 25,2

Cycle routes with minimal traffic -6,8 23,5 40,3 25,0

Gastronomy offers cater to cycle tourists well -7,1 24,5 42,0 22,8

Well-surfaced cycle routes -7,8 25,0 43,3 19,8

-25 0 25 50 75 100 %

Think of your longest cycling trip in 2015, how would you rate the quality of this holiday? (n = 2,106 unweighted) 2016 ADFC Bicycle Travel Analysis |20 | 10.03.2016 ADFC Quality Routes and ADFC Bicycle Travel Regions

Over 11,000 kilometres ‰ cycled and evaluated The quality of routes has improved: there are now more 5-star routes and Bicycle Travel Regions.

34 ADFC Quality Routes: 4 *****-star routes 19 ****-star routes 11 ***-star routes 5 ADFC Bicycle Travel Regions

Popular in other European countries: star routes in Austria, Belgium, Denmark, Hungary, Luxembourg, Netherlands

2016 ADFC Bicycle Travel Analysis |21 | 10.03.2016 Announcement of new ADFC Quality Routes and ADFC Bicycle Travel Regions at the ITB 2016

2016 ADFC Bicycle Travel Analysis |22 | 10.03.2016 Iller Cycle Route Ruhr Valley Cycle 146 km Route 230 km

Tauern Cycle Route (A/D) 268 km 4-star ADFC Quality Routes

5-star ADFC Quality Routes Liebliches Taubertal Drau Cycle Route (A) 279 km The classic 102 km

2016 ADFC Bicycle Travel Analysis |23 | 10.03.2016 ADFC Bicycle Travel Regions

Castle Park Cycle Route For the first time in Germany: and castle grounds in the Bicycle Travel Regions Allgäu PLUS 5-star routes announced

2016 ADFC Bicycle Travel Analysis |24 | 10.03.2016 Route and region ranking for Germany and abroad

2016 ADFC Bicycle Travel Analysis |25 | 10.03.2016 Most popular cycle routes in Germany

The top ten (10 out of 156 long-distance cycle routes named):

Elbe Cycle Route 11,4 + 0

Weser Cycle Route 7,6 + 4

Ruhr Valley Cycle Route 7,5 + 2

Danube Cycle Route 7,3 - 1

Baltic Sea Cycle Route/D2 4,2 + 2

Rhine Cycle Route 4,1 - 2

Mosel Cycle Route 3,8 + 3

Main Cycle Route 3,7 - 6

Lake Constance Cycle Route 3,2 NEW Ranked #1 for the 12 th time! Ems Cycle Route 2,9 - 1

0 2 4 6 8 10 12 As a percentage (%) and with the changes compared to the previous year What is your favourite long-distance cycle route in Germany? (n = 1,764 unweighted) 2016 ADFC Bicycle Travel Analysis |26 | 10.03.2016 Most popular cycle routes abroad

The top ten (10 out of 87 long-distance cycle routes named):

Danube Cycle Route 23,4 + 0 Via Claudia Augusta 10,3 + 0 Etsch Cycle Route 5,9 + 1 North Sea Cycle Route 5,2 - 1 Vennbahn Cycle Route 3,8 NEW Way of St. James 3,0 + 1 Elbe Cycle Route 3,0 NEW Loire Cycle Route 3,0 NEW Drau Cycle Route 3,0 NEW Lake Constance Cycle Route 2,8 + 0 Inn (Valley) Cycle Route 2,3 + 2 Alpe Adria Cycle Route 2,2 NEW

Berlin-Copenhagen 2,1 - 1 Newcomer: Vennbahn 4* ADFC Quality Route (D/B/L) Eurovelo 6 2,1 NEW Multiple routing 0 5 10 15 20 25 As a percentage (%), with the changes compared to the previous year What is your favourite long-distance cycle route abroad? (n = 708 unweighted) 2016 ADFC Bicycle Travel Analysis |27 | 10.03.2016 Most popular cycling regions in Germany

The top ten (10 out of 142 cycling regions named):

Bavaria 9,8 + 0 Münsterland 6,7 + 2 Baltic Sea 4,0 + 2

North Rhine-Westphalia 3,4 + 2 Baden-Württemberg 3,2 + 2 Brandenburg 3,2 + 0 Lake Constance 2,8 - 5 Ruhr metropolitan region 2,7 NEW Mecklenburg-West Pomerania 2,7 - 5

Emsland 2,5 - 1 Bavaria #1 for the 5 th time! Schleswig-Holstein 2,4 NEW North Germany 2,3 NEW

Multiple routing 0 2 4 6 8 10 12 As a percentage (%) and with the changes compared to the previous year What is your favourite cycling region in Germany? (n = 2,013 unweighted) 2016 ADFC Bicycle Travel Analysis |28 | 10.03.2016 Most popular cycling regions abroad

The top ten (10 out of 114 cycling regions named):

Netherlands 13,8 + 0

Austria 10 + 0

South Tyrol 6,6 + 0

France 6 + 0 Italy 5,8 + 1

Alpes 5,4 + 1 Mallorca 5,2 - 2

Lake Garda 3,8 + 1 Netherlands #1 for the 3 rd time! Tirol 3,1 NEW

Danube 2,4 NEW

0 2 4 6 8 10 12 14 16 As a percentage (%) and with the changes compared to the previous year What is your favourite cycling region abroad? (n = 1,280 unweighted) 2016 ADFC Bicycle Travel Analysis |29 | 10.03.2016 Cycling trip destinations in 2016

• More than 85% of cycle tourists also plan to complete a cycling trip in 2016. • Of these, 82% are planning a trip within Germany (+3.5% compared to 2015). • Travel to destinations outside of Europe will once again barely play a role in 2016. • Cycle tourism boosts tourism in Germany in general.

No, I am not planning Yes, I am Cycling trips in Germany 81,5 any cycling planning trips in one or 2016: more Cycling trips in Europe 41,4 [WERT]% cycling trips in Cycling trips outside 2,5 2016: Europe [WERT]% 0 25 50 75 100 %

Are you planning one or more cycling trips in 2016? If yes, where to? (n = 2,446/2,150 unweighted) 2016 ADFC Bicycle Travel Analysis |30 | 10.03.2016 Cycling trip destinations in Germany in 2016

A total of 251 regions and destinations were named:

Baltic Sea Cycle Route/D2 07 + 0 Lake Constance Cycle Route 06 + 4 Rhine Cycle Route 04 + 5 Elbe Cycle Route 04 - 2 Münsterland 04 + 2 North Sea Cycle Route 04 NEW Bavaria 04 - 3 Mosel Cycle Route 03 - 5 Danube Cycle Route 03 - 3 Weser Cycle Route 2,8 NEW Main Cycle Route 03 NEW Newcomer: Rhine Cycle Route Mecklenburg-West Pomerania 2,2 NEW Multiple routing 0 2 4 6 8 As a percentage (%), with the changes compared to the previous year What destination within Germany are your planning for your cycling trips in 2016? (n = 1,713 unweighted) 2016 ADFC Bicycle Travel Analysis |31 | 10.03.2016 Cycling trip destinations abroad in 2016

Top ten destinations planned (within Europe):

Austria 31 + 0

Italy 31 + 0

France 20 + 0

Netherlands 16 + 0

Spain 11 + 1

Switzerland 11 - 1

Denmark 06 + 0

Czech Republic 06 + 0 Other destinations: Croatia, Norway, Slovenia Poland 06 + 0 Outside of Europe: USA, no other preference Belgium 06 NEW

0 10 20 30 40 As a percentage (%) , with the changes compared to the previous year Which European destinations are you planning for your cycling trips in 2016? (n = 950 unweighted) 2016 ADFC Bicycle Travel Analysis |32 | 10.03.2016 Combining holiday/travel types

• Beside cycling trips, sightseeing tours and cultural visits were also popular. • Popular combinations: cycling and hiking, cycling and spa visits, cycling and sightseeing • Combinations of little interest to cycle tourists: fitness, health visits and shopping trips

Cycling 85,8

Sightseeing 54,1

Hiking 42,2

Bathing 39,8

Spa 22,4

Sport 21,6

Fitness 10,6

Health 8,7

Shopping 7,1

0 20 40 60 80 100 %

Which types of holiday did you combine last year? (n = 2,440 unweighted) 2016 ADFC Bicycle Travel Analysis |33 | 10.03.2016 2016 ADFC bicycle travel analysis A huge thanks to our supporters:

• The bicycle tourists surveyed

• T.I.P. BIEHL & PARTNER − Markt- und Tourismusforschung

• German National Tourist Board (DZT)

• Deutsche Bahn AG

• MeinFernbus FlixBus Ortlieb Sportartikel GmbH • VAUDE Sport GmbH (sponsorship: prize for participation in the 2016 Bicycle Travel Analysis)

The full version of the 2016 ADFC bicycle travel analysis can be viewed online at www.adfc.de/14798 (in German only).

2016 ADFC Bicycle Travel Analysis |34 | 10.03.2016