ember 1985 FRONTLIN

YES, THAT'S OUR OWN MISS free from artificial additives. Right: See centre pages to JS — Carole Jones of Halifax, Taking a close look at our fresh discover how J make up gracing the cover, and this is still foods has been Egon Ronay whose can achieve this look. the JS Journal — Christmas has guide this year contains, for the Below: children at play put a touch more colour in our first time, a review of fresh foods under the protection of the cheeks. in supermarkets. NSPCC. Why your money- And why shouldn't we put on You can read assistant raising efforts were so the ritz? After all, it is the season managing director, Peter Davis's important. to be jolly. It's also the season of assessment of the guide's findings rest for all ye JS staff who, more on page ten. than anyone, deserve a rest. The company will end 1985 By the time the children are having worked flat out to open ten putting their stockings up, those supermarkets and Homebase who have been involved in serving stores since the beginning of customers with the great British October. In these few months, Christmas, and all its trimmings, then, the Journal has acquired are ready to put their feet up. almost 2,000 new readers. Christmas for JS buyers began Welcome! You should know when the rest of us were busy you've joined a group of people buying suntan lotion and air with super human powers. Proof tickets. They were looking around of that is the £163,446 total raised with early restive inspiration and for the children's charities since you can see some of their new March 84. ideas for Christmas on page 16. We report on how the money is What about marzipan with no finding its way to the children on artificial colouring? It's just one of page eight. the new lines which provides And what better Christmas customers with a choice of foods story could we tell?

PETER DAVIS, assistant man­ aging director, buying and marketing and director of Homebase (below) has been appointed deputy chairman of Homebase and chairman of a new sub-committee of the board to be known as the Homebase Trading Committee to comprise also the general manager and

At the recent opening of Chichester branch the chairman talks with board sub-committee to be en­ manager, David Webb; cashier, Susan Pay (seated) and customer titled Homebase Administration service assistant, Betty Parker. Committee. This committee will comprise also the general manager, together with the financial controller and the A message management services manager. These moves reflect the con­ marketing director. tinuing development of Home- Derek Henson (right) already a base and ensure the board struc­ director of Homebase, has been ture keeps pace with the increas­ from the Chairman appointed chairman of a new ing scale of the operation. I should like to wish all JS staff and their families a very happy Christmas. AT ITS recent Foundation Day We can be proud of all that has been accomp­ ceremony, the lished in the past year and I should like to express University of London my appreciation and that of the Board for the conferred the efforts that have been made throughout the degree of DSc (Econ) on Sir company to make 1985 a year of progress for JS. John Sainsbury. I hope you and your families enjoy the The ceremony was conducted Christmas holiday and I extend my very best by HRH The Princess Anne, wishes for 1986 to you all. i\ as Chancellor of the University of London. ^CLASUAS~~~\ ' NEWS How to preserve east-west relations DID YOU KNOW that JS has a similar trip to the street markets been successfully selling of Budapest organised for our Hungarian jam for the past 25 Prime Minister during her visit to years? This was just one of the Hungary in 1984. fascinating facts to emerge in the As you can see Mr Kadar was preparations for an extra special delighted to see Hungarian Olasz visit which took place at Nine Riesling on display — not to Elms in early November. VIP mention salami, paprika, gherkins guest was Hungarian leader Mr and JS own label jams, all from Janos Kadar who was paying his his homeland. A gift of JS Vintage first ever official visit to Great Selection wines caused even more Britain. delight! Mr Kadar's whistle-stop tour 'I like this shop,' Mr Kadar told round the store gave him the Nine Elms staff and took the opportunity to see the best in opportunity of wishing everyone at British food retailing. It followed JS a very successful future.

Homebase wins award for TV ad JSJ0URNAL main aim of the 30 second com­ mercial was to increase consumer awareness of Homebase and to is published every month establish a clear difference for employees of between the shopping experience J Sainsbury pic at Homebase and its competitors. Stamford House Stamford Street Commented chairman of the London SE1 9LL judges, Roy Langridge: 'Entries in Telephone: 01-921 6660 the television categories were of an exceptionally high standard and Associate editor we were fortunate to have found Yvonne Burke very worthy winners'. Assistant editor Homebase general manager, Ann Grain Dino Adriano received the award Editorial assistant at London's Intercontinental Hotel Jane Heeney on October 21. Typesetting and Printing Anthony Rees, Homebase In-Step Ltd marketing director commenting on THE FIRST EVER Homebase suppliers and the other for the award said: 'The TV com­ advertisement (JSJ April '85) has retailers. They covered advertising mercial was successful in meeting received first prize in the first ever on TV, in the consumer press and the objectives we set and also in Do-It-Yourself advertising Awards. in the trade press. increasing sales. We are naturally A first all round! Organised by the The Homebase commercial pleased that the panel of judges, Contents Hardware Trade Journal and all leading figures in the world of which appeared on Yorkshire and News 2/3,10 sponsored by TV am and the Thames television ran from March advertising and marketing, Regional Newspaper Advertising to May 1985 and featured actor recognised the quality of the work Openings Bureau (RNAB) the awards were Anton Darby as a soon-to-be en­ produced by Broadbents, our —Warren Heath 4/5 divided into two groups — one for lightened Homebase shopper. The advertising agency!' —Stockport 6 —Redhill 7 Children's charities Commercial cheque in 8/9 CONTEMPORARY Results of photographic art competition 11-13 Make-over magic WORKS OF ART were selling Miss JS gets the like hot cakes at a supermarket J treatment 14/15 style art gallery run by the Contemporary Art Society (CAS) Design feature 16/17 and sponsored by Sainsbury's. New products 18/19 Held at Smith Galleries in » * SOCIETY <- -€C Buntingford faces Co vent Garden, from October 30 the bulge — to November 2, the aim of the Christmas in a CAS was to incorporate super­ JS depot 20 market selling into the art world, thus bringing interesting News in brief 21,23,24 contemporary work to the atten­ ARKET Business news 22/23 tion of a wider public. Following last year's success, when 300 People 25 works were sold to more than 200 Feedback 26 people, over 500 drawings, paint­ Colour picture news 27 ings and sculptures were on sale market was apparent especially a busy Saturday morning at a JS from £50 to £500. on the last day of the exhibition supermarket. A total of 351 Archives Christmas The success of this second art when business was compared to works of art were sold. Quiz 28 Bsflffi BRANCH OPENINGS

WARREN HEATH Opening date: Supermarket — 22 October 1985 Homebase — 17 October 1985 Address: Felixstowe Road, Ipswich, Suffolk. Managers: Supermarket — Allan Bonner Homebase — Derek Kilgariff Staff: Supermarket — 410 (316 new jobs) Homebase — 64 (53 new jobs) Sales area: Supermarket — 35,210 sq ft Homebase — 46,725 sq ft Car park: 700 spaces WARREN 7. Fish specialist, Phil Davies (right) with members of the store's fresh fish department. 2. Bird's eye view of the supermarket. 3. Ready for the first batch of customers in bakery. 4. Bridget Arthey with daughter, Laura head the long queue with a custom- made shopping basket. 5. Happy landings. The paras drop in on opening morning at Homebase. 6. Old friends meet at the opening of the store. Left to right: Frederic Ruby, formerly manager of Norwich, served 43 years at JS and spent 13 years at Ipswich before retiring; Ann Booth worked at Ipswich from 1955 for 14 years and Aubrey Johnson was produce manager at Ipswich from 1971 until 1981. He served a total of 43 years. 7. Demonstration of wallpaper paste in Homebase. 8. Making friends with the Dulux Dog — even If he is bigger than you! 9. All part of the service as one assistant was happy to be left holding the baby. 10. Hold tight. HEATH One of the largest JS shopping developments opened at Warren Heath, Ipswich, in October. It comprises a supermarket, Homebase House and Garden Centre and a petrol filling station. It was the fourth Sainsbury's to open in Ipswich since 1905. BRANCH OPENINGS The entire town came out to herald the opening of Redhill REDHILL on Tuesday and the queue of customers had stretched right 1. Such a stylish way to travel. The travelator takes round the branch by the time customers from the underground car park right the doors were opened by to the front door. 2. A toast from the Mayors Joe Barnes, director, retail at the special reception held the day before operations. opening. 3. Manager, Norman Lake, right, and deputy, Peter Freeman. 4. The store's distinctive architecture provides a new landmark for Redhill. 5. and 6. It's separate tables in the staff restaurant!.

STOCKPORT This is northern territory and to prove it there's STOCKPORT an ASDA next door. The new Sainsbury's Opening date: — 29 October 1985 Address: Warren Street, Stockport, opened shortly after the opening of the new Greater Manchester. ASDA on its doorstep. JS store manager, David Manager: David Milburn Staff: 213 (184 new jobs) Milburn, was looking forward to a spot of Sales area: — 24,380 sq ft healthy competition. Customers were delighted Car park: 430 spaces to have their own Sainsbury's at last.

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Trolley 1 7. A pedestrian shopping area has been created between the two stores. 8. The management team. 9. Even the meat is dressed in its best. 10. Part time assistant, Angela Boyan, doubles as an off-duty customer and baby Phillip enjoyed the ride. Left to right are: manager, David Milburn; assistant managing director, Peter Davis; area director, Tom Haynes and Angela with two year old James. £163445 54

CHILDREN'S That's how much was raised by you for the NSPCC and Action Research for the Crippled Child. Fund-raising began in CHARITIES mid 1984 and the five areas competed, using wild CAMPAIGN imagination, to see which could raise the largest sum. NSPCC "1%-.-% PROTECTING children at risk of abuse or neglect are 200 trained men and women providing 24 hour help throughout England, Wales and Northern Ireland. The NSPCC has worked to protect children for 101 years and the work of the inspector has traditionally been at the heart of the society's activities. In the society's centenary year the structure of its child care services was reviewed and the result was The Centenary Charter with its primary objective 'to prevent the public and private wrongs of children and the corruption of their morals.' Says the Society: 'We committed ourselves to pioneering work in prevention through research, development and training. 'We decided to restructure our field work Above: A typical services by integrating groups of inspectors, family treatment special units and the network of over 40 play­ centre. This NSPCC playgroup is in Basildon group, day care and family centres, which had developed alongside other services through the 'The work of the teams will be based on an seventies and we decided to expand our field- investigation service responding to calls from work services at the same time. the public and parents (69 per cent of our 'Funds raised by our major centenary referrals in 1982-84 came from these sources). appeal have enabled us to plan the expansion They'll provide a specialised casework service of fieldwork services by 14 per cent over the and will develop consultation and training five years 1984-89. services. 'We have planned, and started to imple­ 'We're excited by fieldwork development, Fund raising ment, development of 60 Child Protection having recognised that the lone inspector, flashbacks Teams. The first teams are already established working in isolation, needs management and 32 are planned by the end of 1985 with support and control, and the stimulation of Southport staff sing for their supper. Last a further 15 by the end of the financial year. working in a team.' Christmas carol singers from Southport branch raised money from passers-by.

Duke accepts your money

The Duke of Westminster, chairman of the NSPCC's Centenary Appeal, accepted your money on behalf of the NSPCC. The £107,500 was presented by Uxbridge area director, Eddie Ricketts, as his area raised the largest sum of money for the charity. Eddie Ricketts accepted, on behalf of the areas, a certificate recording the donation. Peter Davis attended the presentation as he is now a member of the NSPCC's financial development board. He explains: 'As part of the charity's Centenary Appeal, I was invited to join one of the retail committees and was successful in raising quite a large sum of money from the retail trade other than Sainsbury's. As a result of this, the Duke asked a number of people involved in the Centenary Appeal if they would join the financial development board to make sure that the money was spent well and also to continue Left to right in the Duke's office is Lady Holland-Martin, chairman of the NSPCC's central to raise money to keep the child protection executive committee; the Duke of Westminster; Dr Alan Gilmour, director of NSPCC; Eddie teams going. This I agreed to do.' Ricketts and Peter Davis, assistant managing director. children

The money gained interest in the bank but it also created another bonus — the huge amount of fun the events generated for everyone involved. Now it's time to cheque in . . .

Letter from Richard Briers Thank you Sainsbury staff for all you have done for Action Research for the Crippled Child. I support Action because I am grateful that I have healthy children and it is wonderful to know that there are people who feel so deeply about children that they are willing to give up their time to raise funds for them as you have done. I am amazed at the things you did — particularly the chap who carried an 80 lbs sack of flour for 14 miles and the girls who spent the night in a haunted churchyard. Thank you once again. ^^v^JW Tt^uzii> With all my best wishes. Action Research THE DIRECTOR of Action Research for the early development. Crippled Child, Andrew Brearly-Smith, says 'After polio was defeated in this country, how very grateful the charity is for the over­ the charity became known as the National whelming generosity of Sainsbury staff. Fund for Research into Crippling Diseases 'It is the particular hope of the charity that and two distinct sides to the work developed: this generosity will be the means of preventing support for research into conditions which much suffering in generations of children as largely affect older people, such as the yet unborn. development of the successful Charnley 'Did you know that over 30,000 severely artificial hips, and, by far the larger part, disabled children are born every year and that research into the prevention of disability and there are perhaps half a million handicapped the alleviation of handicap in children under children in our schools and institutions today? the banner of Action Research for the This is a tragedy which can affect any family; Crippled Child. but it can be prevented and that is what 'Action Research has played its part in a Action Research for the Crippled Child is all whole series of successful research projects: about — protecting children against disabling the introduction of the rubella (German diseases. measles) vaccine, saving tiny, premature 'The fantastic sum, over £48,000, raised by babies, the prevention of spina bifida, the you, will be used for medical research which detection of haemophilia, mental retardation, will help to relieve parents from the anguish liver disease and many genetic abnormalities. of knowing that their child will never be able 'Today the charity's researchers are to run and play like the others, and the working on nearly 150 different projects but constant worry of "who will look after them we have particularly set aside the money raised when I'm gone?" by your staff to help finance research into: 'Action started in 1952, in response to the *bone and joint replacements for children dreadful polio epidemic of that period, as the with cancer of the bone — replacements which Poliomyelitis Research Fund. It helped can grow with the child. organise the testing of the new polio vaccines *pre-birth bone marrow transplantation for and had a particularly important role in inherited diseases, developing equipment for victims of the •inherited liver diseases in children, disease. The breakthrough known as Possum, •genetic damage in children with infantile which enables severely handicapped people to hypercalcaemia. manage aspects of their lives like turning on *the cause of cleft lip and other genetic lights, and using the telephone, was just one malformations.'

Above left: Children suffering from infantile hypercalcaemia often have a happy 'elfin' appearance but this hides a range of tragic physical defects. Left: This little girl has spina bifida. NMS Egon Ronay comes in with fresh opinion

EGON RONAY this year took time out from reflect in most people's budgets. dining in Britain's restaurants to go shopping. There is no doubt M&S have been very The latest Egon Ronay guide covers not only successful in this area, but it very much reflects the traditional hotels, restaurants and inns but the different kind of trade which M&S do in also supermarket fresh foods. Assistant man­ food from us. We have to supply all of the aging director, Peter Davis, expressed the basics as well as the luxury items and in the reaction of many when he said: 'I was a little past when we have tried different kinds of surprised to see Egon Ronay setting them­ ready meals we have found them to be not selves up suddenly as experts on particuarly successful. However, we have supermarkets.' recently been trying again and this time our Inspectors wheeled trolleys around 28 customers seem more interested and I think, branches of nine supermarket chains — Sains- frankly, we have done it better. burys, Waitrose, Tesco, Safeway, Co-op, 'We have also got a good range of frozen Presto, Asda, Fine Fare and Marks and ready meals coming through, and I don't think Spencer. this is reflected at all in the Egon Ronay They looked only at fresh foods including comments. vegetables, fruit, meat, wet fish, cooked meats, 'On a positive note they did mark us top bread and oven-ready dishes. of the supermarkets and equal with Waitrose Stores visited were in London, Manchester, which, bearing in mind the angle from which Birmingham, Sheffield and Watford. they approached the survey, seemed to me After sampling 300 food items the scores pretty fair. I was pleased that they rated our given for quality were added up and the super­ cheese and some of our delicatessen so highly.' markets graded for fresh food. But what about the workers? This was what JS tied with Waitrose gaining a score of 63 the guide had to say about JS staff: per cent, second to Marks and Spencer who 'We were impressed by the attentiveness and came out on top with 83 per cent. Egon Ronay knowledgeability of the staff, especially in But what exactly does it all mean and how 'I think that their report was interesting and Manchester. They answered questions with seriously can this particular galloping pretty sound. However, their background as real enthusiasm and really added a dimension gourmet's grading be taken? restaurant inspectors did make them look hard of personal service, often by taking customers Peter Davis read the report and the Journal at freshly prepared ready meals and gave to the items they were looking for instead of asked him for his comments: them, perhaps, more importance than they just pointing vaguely in their direction.'

ing held on November 18. Club talk Conducting the meeting was transport director, David Quarmby, who before joining JS Ww. vswyy^~ was with London Transport for 14 years. \J Following a very interesting WATERCOLOURS guided tour through the history of London Transport a few members aired their concerns JIM WOODS, JS veteran of regarding the South Circular, the public relations and advertis­ M25 and the lack of tubes in ing, is a talented artist living in South London. Banstead, Surrey. From now To conclude both evenings until January 7 a collection of light refreshment was enjoyed by his watercolours will be on speakers and club members. exhibition at St Julian's The Executive Club meets eight country house off the A22S times a year to listen to a wide towards Tonbridge. It's not range of speakers talking about the easiest place to find so subjects of topical interest. The anyone wishing to go along club is open to all levels of can obtain a map from the management and new members Journal. Call (01) 921-7033. are always welcome. Watch this space for news of speakers soon to appear in the second half of the programme.

THE EXECUTIVE CLUB with problems which are as varied winter programme began on as life itself. A total of 17 people, Available to view October 28 with Michael including well known faces such Montague, chairman of the as Esther Rantzen, from varying IN THE LAST year many JS staff have made use of the free passes to Dulwich Consumer Council addressing a backgrounds and walks of life sit picture gallery. The passes were given to thank the company for donating £1,000 packed house on the vices and on the council. from the Sainsbury Charitable Fund to boost the gallery's appeal. Without virtues of the Consumer A lively question and answer these funds, the gallery was in danger of closing. Association speaking above. session ensued and the subject of For 1986, a number of season tickets have been given to Sainsbury's so that He briefly explained that the Sunday trading took the more staff may have a chance of viewing the 300 paintings on display at the council is an organisation set up limelight. gallery. To make use of the tickets, please apply, in writing, to the JS Journal, by the government to represent 'Hold very tight please', with 5th Floor, Stamford House. the interests of the consumer and an optional 'ting ting' was the The Dulwich picture gallery — the oldest public gallery in the country is open 10 as such its responsibility is to deal title of the Executive Club meet­ Tuesday to Saturday and Sunday afternoon. RESULTS

W I ASK BERT HARDY the secret of his immense photographic achievement and he hasn't a clue! 'Just a moment in time' he says. But there was moment after moment after moment. Star photographer on the legendary Picture Post, Bert always had an eye for exactly the right moment. As fast, accurate and reliable as any electronic shutter, Bert's genius combined technical skill with an imagination and perception which found art in everyday life and images of human spirit in the midst of war or poverty. So it was to Bert we went with the 550 photographs entered for the 1985 SSA/JS Journal Photographic Competition. This was more than twice the number we received last year — mainly because we had a colour section for the first time. But we're pleased to report there were more black and white pictures alone than were entered last year. Needless to say, Bert's was not an easy task. As many photographs were of a high standard Bert explained that the final selection was a personal one. He was looking for some­ thing special and, often, on rejecting a particularly attractive picture would say 'well it's just a picture of a boat' or 'pretty child but nothing more'. Here, then, are the winners and many congratulations on being special.

Patrick Dorris Distribution division Stamford House

11 BLACK AND WHITE WINNERS

CHILDREN/PETS (right) Jerome Lambe Student, Nine Elms TRANSPORT (below) Derek Wood Screen printing, Rennie House

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HOLIDAY SPIRIT (right) John Rouse Bakery manager, Lancaster COLOUR WINNERS

TRANSPORT (left) Ian Vane Trainee manager, Hastings

CHILDREN/PETS joint winner (centre left) Michael Evans Reception manager, Purley (below) Bryan Siggers Meat manager, Feltham inter looks

NOT EXA CTL YA new product — just the re­ launch of an existing one. Carole Jones of Halifax branch is Miss JS 1985 and the Journal's Christmas cover girl. When Carole was crowned Miss JS she didn't appear on the cover of the Journal as she was upstaged rather by the visit of Queen 2. Alison began by cleansing, toning and then moisturising Elizabeth the Queen Carole's face with items from Mother to Cromwell Sainsbury's range of skin care Road. So who better (Cleanser, Skin Freshener and Moisturising Lotion). After masking than Carole to model any tiny imperfections with J the J look for Cream Concealer she chose the Christmas. J All In One Foundation in Peaches and Cream to provide a smooth, Alison Williams, the uniform base for the colours. make-up artist who Frosted Natural Blush was then brushed up over the cheek bone created the model's and swept upwards to the temple looks for in-store 1. Carole as she arrived at the studio. Knowing what was to follow she to give a soft, pretty glow. J Eye advertising of the J nad decided not to apply any make-up herself although she normally wears Make Up Base was applied to keep make-up range, was syeshadow in blues and greys. the colours fresh. presented with a fresh faced Carole. At the end of the make-up and photo session a glamor­ ous and sophisticated lady swept out of Michael Balfre's studio to meet her boyfriend. 'He didn 't quite believe it was me,' said Carole later, 'although the hair was a giveaway — by the time I'd 3. Alison outlined the eye finely 4. J Smudge Resistant Black 5. Finally, Carole's lips were crossed London to meet with Black Kohl, smudging it Mascara was brushed along outlined and then filled in with a him I was looking a bit slightly to avoid a hard line. Then Carole's lashes, emphasising their brush, using J Burnished Gold. This windswept.' she applied the shadows: soft pale length, then Alison defined the was mixed with Honeysuckle from gold on the lid using Primrose and brow line with J Brown Kohl Liner. the Spring 1986 collection of How about the appeal White Gold then using deeper TIP: Brown or grey is softer than colours. of a modelling career: 'I Pompeiian Gold towards the edge black when simulating the brow line and, finally, deep brown from on fair skin. think I'd enjoy the Cameo at the outer corner. work. And sitting under the hot lights didn't put V me off. You need a good warm up after shivering in just a towel while the make-up is applied.' Carole definitely approved of her new look: 'Obviously it's not very practical to spend so much time on your ^ make-up every day but it's just right for a 6. Alison now curls Carole's hair. 7. Carole before the lights. Michael Right is Hilary Freeman, product Balfre behind the camera and Alison special occasion'. development manager for J. adding the finishing touches. <€&*» wonder THANKS TO Design and tl

ASK THE average person to describe a Over the years competitors have followed suit. designer and the picture often painted will be JS thinking on packaging design in the 80's 'an arty type who spends most of his day has become more flexible and progressive in drawing and doodling, surrounded by half the use of both colour and photography. empty mugs of coffee.' Well, they do some­ One of the aspects of design at JS is the fact times drink coffee. that the company is totally self-contained in Sainsbury's has its own design studio which its control of product display in the stores. works hard behind the scenes to produce all This allows the design team to be innovative the necessary front line items from packaging when approaching a project. This liberation to stationery, uniforms to carrier bags, from following established design trends in reflecting visually the objectives and spirit of the food trade plays a large part in the the company, ie good food sold in the motivation of the JS design team. cleanest, most hygienic manner possible at the Chief designer, Peter Dixon, commented: The most competitive prices. supermarket shopper does not have to be Design can be seen every­ The design team at Stamford House consists bombarded with confusing graphics to grasp of Peter Dixon, chief designer, seven designers a sales message. Simplicity and honesty in where on the high street and a support administration of three. packaging can work especially when aided by these days and retailers are, The department began when Peter Dixon a design policy that has a regard for the needs more than ever, displaying arrived on the JS scene in 1963 just before it of the consumer. a sense of individual style. was decided to launch the 'own brand' busi­ 'We do not claim to have made any start­ ness in a big way. His first task was to create ling new discoveries! Our approach to design 'Direct', 'simple' and a consistent Sainsbury's style of packaging. problems is a natural extension of the 'honest' are some of the At the time supermarket shelves throughout company's concern with quality... I consider words used by Peter Dixon, the country were laden with brightly coloured our style no more than workmanlike and packaging with little design merit; what functional, a direct style that appeals to the chief designer, to describe Sainsbury's needed was a pure typographical man on the street and the thrifty housewife... 16 the JS approach. approach to catch the eye of the shopper. it's success depends on how much it fulfils its 1 This label carries nutritional information and highlights the main points, i.e. 'low calorie' and 'no artificial colouring'. 2 Graham Ladyman. 3 Member of the design team, Sarah Drew, working with colour. 4 Peter Dixon. 5 An exhibition of recent work produced in the design studio. 6 &7 Examples of early JS own label packs both designed by Peter Dixon. e art of persuasion

role of communication to the customer.' It is Audrey Fletcher's responsibility as product very accurately. If the packaging is When the design team receives a brief, for studio manager to co-ordinate all the various too upmarket for the product the consumer example from confectionery, to produce a aspects involved in commissioning the will lose faith and that is a risk we cannot package for a new sweet the requirements for finished artwork. afford to take for the company.' the job are received by Peter Dixon who 'It is my job to sort out a photograph or 'An important part of the work of the delegates to a designer in his team the task of an illustration, whichever has been decided to designer is studying the work of competitors. creating a number of design concepts. The be featured on the product, order the black This ensures that his own work for JS is not designer takes into consideration the type of and white artwork from one of our artwork produced in a vaccuum but is in line with and product to be sold and the customer to studios, combine the two together, get it all yet superior to that of competitors. whom he is appealing before he can decide on approved and off to the suppliers printers. There is no doubt that design in the the vast possibilities of colour, lettering, From the first request for a new design to the consumer trade is a profession of the 20th shapes of label and whether to use to better product appearing on the shelf the average century and stress on the packaging of the advantage photographs or illustrations. running time is six weeks'. product continues to be a matter for research The designs presented are put before a Audrey Fletcher's responsibility does not and growth. Peter Dixon says: 'Our weekly meeting chaired by Peter Davis, assis­ stop at new products, she is also responsible contribution to company success is well tant managing director, buying and marketing for amendments on existing lines. 'For the recognised within the organisation but it takes and a marketing team. They decide which of next two years a considerable amount of my its rightful place with many other facets of the the designs best reflect the product. At these time will be taken up with amending all company's approach to trading. weekly meetings as many as 15 designs for product labels to incorporate the new health 'Above all, continued success depends on new products may be discussed, ranging from and nutritional information. When you think the value and quality of the goods we are a new cottage cheese to a pair of tights. The of the number of own label products we sell selling. It's easy enough to design a "trendy design team are proud of the fact their the mind boggles at the enormity of the task'. pretty pack" it's another matter to keep the presented packaging concepts are rarely Such is the lot of a studio manager! product consistently up to the high standards rejected outright. Once the new packaging has Graham Ladyman, senior designer with JS that JS demands and the standard the con­ been approved, the finished artwork is for nine years, says of his approach when sumer wants. produced which is forwarded to the supplier tackling a new project: 'I take my hat off to those in the company for printing. 'The design must reflect the quality of the whose responsibility this is.' 17 rwa MERRY Hr CHWSTWAS New products for Christmas present

CHRISTMAS IS A family time Cake (£4.75) and Rich Fruit Christmas and with a host of new 'festive' Christmas Cake (£3.35 or £4.40) lines, JS has something for without icing, for those who wish should be a everyone. to try their own decorating. JS time of plenty The Occasion Bath range has also has three basic All Butter been re-launched with two new Rich Fruit Christmas Cakes and there are fragrances — Sweet Pea and (£2.25-£4.95). certainly plenty Carnation — joining the existing As an alternative to these cakes Rose and Lily of the Valley. The try one of the following: German of good ideas range includes individual items Recipe Stollen Cake (£2.15); Yule such as Talc (49p) and Scented Log (99p) or iced Top Madeira from JS Sachet (99p), and also gift sets, Cake (£2.50). buyers. We (£1.95 or £2.45). Drink a seasonal toast with Also new are fruit soaps in JS's new glassware sets — all have room for baskets complete with face mitt dishwasher safe. only a handful — £2.99 or £3.49. The elegant Lead Crystal Simply beautiful results can be Collection — Red Wine Balloon, but the stores achieved with the new Miss J eye, White Wine Glass and are bursting lip and nail kits — £1.75-£1.99. Champagne Flute — are available And ladies, this could apply to in boxed pairs for £3.95. with attractive you — JS has a set of seven For everyday use is the Classic seasonal lines Cosmetic Brushes (£3.95) in a glassware range. This includes pretty pink cotton roll. sherry glasses, long and short and new Kids of all ages can have fun tumblers and red and white wine products. with animals at bath time. There glasses. Prices range from £1.25 is a range of animal Foam Baths to £1.69 for three. (£1.35) and Soaps (69p-£2.95). As a gift or a Christmas treat, Sainsbury's biscuits in attrac­ JS has several new confectionary tive gift packs make delicious and lines. These include — Assorted practical presents. This year's All Pralines (£1.39), Cocoa Dusted Butter Highland Shortbread Almond or Hazlenuts (£1.29) and range includes Petticoat Tails Marzipan Fingers (£1.29) and (£1.49), Assorted Shortbread Creme de Menthe Chocolate Rounds (£1.09) and Assorted Creams (£1.95). Shortbread Fingers (99p). Something new from produce There are three other tinned is a tray of Crudites with cheese biscuit ideas — Assorted Biscuits and chive dip. Says director of (£2.09), Assorted Creams and produce, Robin Whitbread, Jam Sandwich Biscuits (£2.29) (someone said we had to get a and Biscuits for Cheese (£2.59). Robin in the Christmas Journal) Several of Sainsbury's All 'This is proving to be a popular Butter Christmas Cakes are: new line, ideal for the Christmas coated with white marzipan with party season — something new to no added colouring. These are dip into!' Fully Iced Luxury Christmas Crudites trays are £1.36 each, Cake (£7.50), Iced Top Christmas limited number of stores. Away in a depot

Left: Ray Hasler Above: Look, no reindeer. Eric Warren, warehouseman helps to keep things on the move. Below: Peter Armfield and Bob Johnson in the operations planning room — 'the nerve centre of the depot".

The festive season is upon us and no-one knows it more than the thousands of JS staff up and down the country. BUNTINGFORD DEPOT is no exception major servicing throughout the year so that where the pressures of Christmas packing and at Christmas we can concentrate on keeping despatching have been building up since more lorries on the road. We probably service August, when most people are concerned with 30 vehicles a week.' I sun and sand. As fast as the drivers can deliver cases to 'Forecasts were made in August. Deliveries branches, suppliers are delivering to the ware­ came into the depot in September and we houses and not a corner remains empty. began distribution of Christmas lines in Alan Poulton, non-perishable warehouse­ I October,' says depot manager, Ray Hasler. man says: 'Of course at Buntingford we're The most obvious change at Christmas is very busy all year round. There's an enormous "Christmas" line is Edam.' the increased number of lines. Buntingford throughput, but at Christmas things are The Journal's guide around Buntingford I takes on an extra 56 non-perishable and cake stepped up.' was operations planning manager, Peter Arm- I lines and also many perishable items such as Whilst the increase in activity on the non- field. His task, together with the team of 16, poultry, game, cheese, pies and delicatessen perishables side is gradual, the movement of is to co-ordinate the activities at the depot. I products. perishables is quite frenzied in the last few Much of the work is done via the depot's com­ Of the extra volume Ray says: 'If there's weeks before Christmas. puters which are hooked up to the Blackfriars I a space, we use it. Because of the forecasts Martin Chapman, debits clerk in the perish­ system. Without this department planning I we know what to expect. On average we ables warehouse says: 'Things pick up in orders, warehouse levels and transport, for handle getting on for 700,000 cases per week. October time with the increase of frozen example, would not be the smooth-running I In the three weeks before Christmas we will turkey orders. One week before Christmas task it appears. handle at least a fifth more, peaking at sees a huge increase of fresh poultry, game, But the harder they work the harder they I 850,000 cases.' cheese and pies. We're kept on our toes.' play at Buntingford and the SSA is also kept For Buntingford's staff it's 'all hands on Bob Matthews, perishables warehouseman busy ensuring a good time is had by all. I deck'. Holidays are not taken in the weeks agrees: 'It's murder!' Maureen Webster is SSA secretary. She leading up to Christmas and, to service the The ever-busy cheese packing department says: 'Christmas functions begin at the end I I shops on Friday 27, staff commence back on also finds itself in overdrive: 'There is of of November. So far there are parties booked • the night of the 26,' says Ray. course an upturn in demand for cheese at this for the Golf Club, Drivers Club, Veterans Alan Smith and Geoff Page, both senior time of year,' says cheese production Club and a New Year Dance. We have a I warehouse shop stewards say they expect the manager, Ted Hall. major free draw with £1,500 worth of prizes.' I normal individual and general problems on Chargehand, Fred Saunders, says: 'We see Christmas dinner at the depot is quite an I the depot, because of this. But they are especially an increase of English Cheddar and affair — canteen staff begin serving turkey I confident of working things out. the regionals, but probably the fastest moving and trimmings on December 17 and will con­ On average there are about 1,400 vehicle tinue to do so for 24 hours to cover all shifts! movements each day on the depot. At And so to the day itself and a calm after Christmas this can increase to 2,000. the storm will descend upon Buntingford as Shop steward Sammy Lampard speaks for WHEN THEY'RE NOT packing cheese, staff staff enjoy the festive day with their families. the drivers: 'Yes, it's certainly a busy time. from the cheese production room at Bunting­ But the depot is not completely empty: I Fortunately the relationship between the ford depot, are busy packing their spare hours with fundraising activities. 'Security is ever present at the depot,' says branches and the drivers is excellent and that's For the last few months, they have been raffl­ senior security officer Brian Holland. 'Even I very important.' ing, dancing, selling and running order to raise on Christmas Day, two security men will be Christmas is coming, £2,000 by Christmas. To date they have present, and although we do not anticipate They cannot risk a flat reached £1,800. any problems we are all aware that So please spare a thought The money will be used to purchase a special emergencies can happen at any time.' For the man with the jack. wheelchair and they will also make a donation Shortly after the holidays, things will return In the motor engineers department, Ken to Cancer Research. to 'normal' at the depot. That is until the run­ 20 Hutson says: 'We schedule all MOT and up to Easter — but that's another story. NEWS IN BRIEF Top pots

LEAMINGTON SPA were right on cue when they recently pocketed the pool tournament held for Rod Brooksby's district. The battle of the baize was held on October 20 at The Bluebell in Ashbv-de-la-Zouch. Arnold branch provided the opponents in the match held over seven frames. It was a very close fought match staged in front of a packed house. Leamington Spa event­ ually won 4-3, the title being decided on the final frame. Thirteen teams entered the tournament. The winners shield was provided by Rod Brooksby.

Back Row, left to right: Graham Fisher, Garry Donovan, Phil Taylor, Mark Angove Front Row, left to right: Geoff Mitchell (Captain), David Owen, Craig McCamley

LETTER WRITER, Alan Turner, European officials, a trip to the student at Bletchley, has just written Strasbourg assembly — compliments his own ticket to ride. Alan, left of of the EEC. picture, and two other 'A' Level City Euro-MP, Peter Beazly, saw students at Sir Frank Markham school the trio off on their trip which was to in Woughton, wrote to the European include being taken to lunch and Parliament and were offered, by dinner by various MPs.

Slim rewards THERE ARE some slimmer fig­ every week, ures and some trimmer waistlines The bold, the determined, the at head office. And the reason? mild and the meek. A number of staff are rapidly We're all very pleased with the shedding those extra pounds, pounds we are losing thanks to help from the new By giving up chocolates and 'weight watchers' class. biscuits and boozing. THE CAT belonging to this unfortunate family certainly spotted the What will turkey and Christ­ Ere long we'll be sylph-like, 'twill turkey! However, should you be fortunate enough to spot the changes mas pud do to these sylph-like all be worthwhile, in the two pictures, then you could win a boxed pen set. Ring the ten bodies, though? All the lettuce we've eaten and changes and send your entry to JS Journal, 5th Floor, Stamford House. Blackfriars cashier Doreen yogurt so vile. Morrow tells the successful story As the company's profits NAME (so far): encourage our bosses, Our main concern and delight is JOB TITLE . As 'weight watchers' we come in our losses. all shapes and sizes; Soon — to behold us will act like LOCATION. None of us perfect whatever our a tonic — guises. We're the new branch of 'slim- With one aim in mind, we meet lines' — not far short of bionic. 21 JS INTERIM RESULTS Habitat goes shopping JS interim results, unveiled on November 5, of the financial year Homebase will have 28 were at £92.4 million profit (up 23.2 per cent outlets. After some weeks of speculation on the first half of 1984/1985) over the top of During the half year JS opened five new about a possible take-over of British Homes Stores has surpri­ most City expectations. Sales at £1,832.6 supermarkets giving a net increase in sales sed the City by announcing a million were 14.6 per cent up, just over four area of 127,000 square feet. All are trading well proposed merger with Habitat- per cent of which was accounted for by infla­ ahead of forecast and the store at Burpham, Mothercare. The new group will tion, during the period SavaCentre again had Guildford, set a new company record for sales have combined sales in excess of the cheapest prices of any store group and JS volume for an opening week. £1 billion and will offer BHS' strengths of reliability and value maintained the exceptionally competitive Our associate companies (which JS owns for money with Habitat's strong position that it attained last year. Of the jointly with others) all performed well. Good design flair, under the leadership remaining ten per cent sales growth JS super­ performances were posted by SavaCentre of Sir Terence Con ran. markets open at March 1984 showed volume (profits up 49 per cent) and Haverhill Meat JS and BHS jointly own Sava­ Centre, which operates six hyper­ growth of over three per cent and stores Products were again showing good profits markets in England and Scotland. opened since March 1984 around six percent. after a difficult period last year. Shaw's, the Commenting on the merger Sir Net margin (JS and Homebase profit U.S. company in which JS has a 21 per cent John Salisbury said 'It is great expressed as a percentage of their sales) was stake, achieved excellent results. news and will create the most at 4.65 per cent, a record level for the first half. The 1984/85 distribution under the JS profit exciting new retailing possi­ bilities, building on the strengths Further gains were made in productivity, at sharing scheme resulted in more than 1.5 of Habitat-Mothercare and BHS. the same time as providing better customer million shares going to over 11,000 What concerns Sainsbury's is the service at the checkouts. employees, who chose to take all or part of exciting new opportunities that Homebase increased its sales by 45 per their distribution in shares rather than cash. will open up for SavaCentre; already Britain's leading No provision is made for profit sharing in the cent to £48.6 million and despite continuing hypermarket company, it will high development costs, profits increased half year accounts, since the level of profit become even more successful from £0.3 million to £1.6 million. By the end share is dependent on the full year's results. with the additional strength of the Habitat-Mothercare range.' As readers of Business News will recall, 1985 has seen major % changes in the ownership of the £ million 1985 1984 Increase high street stores. It started with SALES * 1,831.6 1,598.3 14.6 the Egyptian Al-Fayed brothers' takeover of the House of Fraser RETAIL PROFIT 85.2 71.8 18.7 chain, and the merger of Associa­ RETAIL MARGIN 4.65% 4.49% ted Dairies (owners of Asda) with MFI. The bitter struggle for ASSOCIATES 7.2 3.3 118.7 Debenhams, which is now part of GROUP PROFIT BEFORE TAX 92.4 75.1 23.2 the Burton Group, seemed to be the final twist. GROUP PROFIT AFTER ESTIMATED TAX 60.1 52.0 15.5 The new Habitat/BHS group EARNINGS PER SHARE (fully taxed @ 35%) 8.60p 7.06p 21.8 will combine nearly 900 existing stores with over six million square DIVIDEND PER SHARE 1.65p 1.4p 17.9 feet of sales area and over 35,000 employees. Other than Habitat, * includes VAT £82.5 million (1984 £69.4 million) Mothercare and BHS the stores owned by the combined group will be Heal's, Conran's, Now and Richards. Accompanying the merger announcement were Habitat's Results round up half year results, which showed pre-tax profit up 27 per cent to £16.1 million on turnover up 14 per THE HIGH STREET heavyweights have been weighing In with their halft year tresults . cent to £225 million. JS is above, but there have been some notable highlights amongst other groups: BHS' recently announced half year results showed a growth of 17 percent to £17.5 million. Sales Marks & Spencer coming two years, is now begin­ May. But Tesco still showed use­ growth of seven per cent was a ning to take off. The M&S of the ful gains in Its labour productivity little disappointing but good future has been unveiled at the and the efficiency of its distribu­ gains were made in the key areas MARKS has thrown off its image London suburb of Bromley and is tion system. of mens' and womens' clothing. of the slumbering giant with a expected to show sales up by 40 startling set of results well above per cent over the equivalent size expectations. Profits for the half store it replaced. Be jam Red wine year of £138 million were 22.3 per cent up on the same period in BEJAM, the frozen food and appli­ The latest copy of the World Atlas 1984 on turnover of £1,670 million Tesco ances group, announced Impres­ of Wine contains a number of — 15 per cent up. This improve­ sive results for its full year ended interesting facts, most notably ment reflected to a large extent TESCO, which opened nine new June 29. Profits at £19.2 million the Soviet Union's rapid advance the renewed success of the cloth­ stores (including two Victor Value were up by 23 per cent on the in wine production and consump­ ing division which in the past few stores) in the half year increased previous year on sales up by 12 per tion. Russia is now third in the years has shown only sluggish profits by a mighty 45 per cent to cent. Net margin for the year was league of wine producers, squeez­ growth in the face of specialist £44.2 million on turnover up 12 per 5.9 per cent of sales — up from 5.5 ing out 3.5 billion litres annually, stores, such as Next and Prin­ cent to £1,572 million. Some of per cent in the previous year. still well short of Italy (7.7 bn ciples. The new store and refur­ the Improvement came from the £800,000 was paid into the litres) and France (7.1 bn litres). bishment programme, which will bank interest on the money it employee's profit sharing scheme, Russia also has the second larg­ take up £500 million over the raised from its shareholders in a record for the company. est area under vines in the world 22 after Spain. But even these prodi- multi-storey with Mary, and her strangely attired man and flipped pregnant as well. up her produce master code on Joseph was beginning to regret the in-store computer. 'What sort not going to his local Sainsbury's of hay would you like, sir?' with its extensive free ground 'Donkey hay.' level car (and donkey) parking 'Oh dear! We're waiting for our facilities. Attracted by the bright next delivery of donkey hay, sir. lights he had decided to come to Don't get the demand nowadays the New Marvello Food And All and the depot computer is down. The Rest store. PerFiaps next month. How about This was proving a little some vegetarian quiche? Same disappointing, there were plenty nutritional content. Lovely of racks of seasonal plastic wrapper and its on offer this beakers, Beaujolais Nouveau and month'. vegetarian quiche (I wonder? Joseph could see he wasn't thought Joseph) but very little of going to get what he had come the plain fare that he as an honest for. Still, he wasn't having as artisan was accustomed to. much trouble as the three well- 'Customer enquiries and con­ heeled men at the next Customer sumer testing kitchen' the sign Enquiry Point. 'Sorry sir, we're said. This looks promising. right out of frankincense. Will a Joseph tried doing a hard left with pot plant do?' his automatically jamming trolley, In the end he bought two card­ a clever device which could board boxes. He'd seen the provide hours of harmless fun for donkey eat them before. There the supermarket staff watching was trouble at the checkout Joseph heads out of town from their hidden vantage points. though. No barcodes for the laser A couple of laps of the store scanning, you understand. 'You got any hay, love?' 'No, dear, and hay. Things were getting later he managed this feat and By the time he got out it was try produce.' Produce? What's desperate. The donkey was giving confronted a young girl in a smart dark. Too late to go home, he that? thought Joseph. In his day him real aggro, it was getting so uniform. She smiled in a dis­ thought. it had always been fruit and veg hungry. He'd have to leave it in the interested way at the rather Better try to find a hotel.

With my extra leg

EIGHTY 'JAKE-THE-PEGS' from Rugby were recently joined for a sponsored three-legged race. The 40 couples ran, walked and crawled for three miles to raise funds for a local hospital. £161 was collected en-route from passers-by, the police station, fire station and pubs. A further £500 was raised in sponsor money. Students Nick Jenkins and Flora Garrett won the race in a time of 43 minutes. Many other couples with not-so sprightly legs, found it necessary to spend time Heavy changes studying the decor in various 'ale 1985 has been another year of debate about the size of our houses'. The last couple arrived coinage (the Royal Mint is toying with the idea of reducing 50p on the finishing line two hours Above: Left to right — Christine and 10p pieces in size to lighten the burden in our pockets) after the start. McNevin and Karen Lynch, so the Journal has searched through its archives back to 1970. To round off a very successful students, and Nick Pollock, This was the year that decimalisation was introduced and evening, staff danced the rest of trainee manager with Matt. our picture shows management trainees from a competitor the night away, with their own Below: Very attached to one company attempting to get to grips with the problem. It is not two legs, at a town disco. another — the Rugby crowd. clear whether this is the short-sighted or the weight lifters class but the strong man in the middle appears to be about to teach the impressionable youths how to juggle with their change. gious feats are not enough to satisfy the thirst of its people. 700 EFTPOS million litres have to be imported every year. IT'S HARD to teach an old dog The league of annual wine con­ new tricks, or so the saying goes. sumption shows the Italians (91.4 Researchers in Norway, though, litres a head) keeping their have found that this just is not tongues just in front of the Portu­ true in the case of EFTPOS (the guese (90 litres) and the French electronic system of paying for (85 litres). Britain, despite the goods direct from your bank rapid increase in wine's popularity account). After they have taken is still very much in the lower the plunge pensioners use their divisions. Its 8.5 litres a head EFTPOS cards more than any ranks it only 26th behind even the other group. Communist Eastern bloc coun­ This is thought to be because tries, Hungary (33 litres) Czecho­ elderly people prefer not to carry slovakia (13 litres) and Soviet cash around for personal security Union (12.9 litres). reasons. 23 NEWS IN BRIEF

In front of 400 people she was Miss personality chosen as the winner to represent Four Kings in a Stuart Carter's district in the area THE RACE IS ON to find Miss final. Christmas pageant JS Personality Girl 1986. There were 12 entrants for the THIS CHRISTMAS poem was Clair Botlan of New Barnet district final held on September sent in by Veronica Lloyd- was the first district final winner. 28 at the Wolsey Hall, Cheshunt. Roberts, front end service assistant, Tun bridge Wells. We were late in starting. The donkey had lost his face. And one sheep and shepherd Had to be separated. But We finally got on the road. We wise men An unsteady camel, and star Set off for Bethlehem Stricken with fear For another showing. Our gifts were hollow Our crowns just sham Our furs and robes borrowed The plumes hand-me-downs But we brought our own Lives, untarnished with age Hearts, golden yet sage To offer to that stranger King at His manger.

van means extra work all round. Wheels on JS They contacted Ipswich branch JS WAS recently asked to help to see if JS had any wire shopping out with meals on wheels. baskets which could ease the The Ipswich district of the burden. WRVS (Women's Royal Volun­ Manager, Ray Curtis, was only tary Service) deliver meals on too happy to oblige and now the wheels to multiple flats. But all wheels of the WRVS can roll a the to-ing and fro-ing from the little faster. Where have I seen that facia before?

WHICH BRANCH? No, it's not a new it to the JS Journal at the address given. Which? magazine on offer to Journal The prize for the observant eye who Branch readers. It's a competition! We want you successfully marries up the correct branch to 'come on down' and guess which branch to the correct name and is the first pulled is which. from the winner's hat, is a bottle of JS 1 Below are six photographs of various bubbly. Five runners up will each receive o stores up and down the country. Can you a Sainsbury's new slimline 1986 calendar. 2 put a name to them? We've given you the IL six branches. All you have to do is put them Branch names in the right order. If you think you've got Keighley, Lewes Road, Sheffield, Catford, > 3 it, fill in the entry form below and return Walsall and Kimberley. 4 5

III 6

Fill in the names of the branches in the order you think is correct.

Entries should be sent to: JS Journal, J Sainsbury pic, 5th Floor, Stamford House, Stamford Street, London SE1 9LL, by the end of December.

NAME JOB TITLE LOCATION

24 ,______•______•_•__•_•_•_, PEOPLE

bution division and one year later Appointments Long service became senior personnel mana­ ger. Lionel was made deputy Nigel Bacon, formerly spare Jim Baker, non-perishables depot manager at Charlton in manager, has been appointed warehouseman at Buntingford October 1985. Kenneth Rees, returns manager of Richmond. depot, has completed 25 years Lisa Chapman, skilled Maurice Bishop, formerly with JS. chargehand at Charlton depot, has completed 25 years with JS. supermarket assistant at Sutton, manager at Chislehurst, has been He joined the company at the has retired after 16 years with JS. appointed manager of Surbiton. old Buntingford depot and was George Stevenson, warehouse reception manager at Colchester, Iris Gilder, senior supermarket Derek Broughton, formerly warehouse instructor from 1978 assistant at Horsham, has retired deputy manager at Woolwich, until 1982. has completed 25 years' service with the company. after 15 years' service with the has been appointed manager of Mick Church, traffic company. Stock well. supervisor at Buntingford depot, He began his career with JS as a trainee butcher at 16/20 Hollo- She joined JS at Crawley and Graham Carter, formerly has completed 25 years' service transferred to Horsham in 1976. manager at Horsham, has been with the company. way and then spent time at Tot­ tenham and Stamford Hill before Cynthia Connop, part time appointed manager of Central He began his career with JS as supermarket assistant at West Croydon. a warehouseman and in 1963 joining Islington in 1965. George transferred to Colchester manual Bromwich, has retired after 13 Michael Ellis, formerly became chargehand. Three years years with JS. manager at Guildford, has been later, Mick was made supervisor. shop three years later and in 1969 appointed manager of Farnham. He then transferred to the trans­ joined the new Kings way branch. Ron Browning, maintenance Ian Forrester, formerly port department. He was made reception manager carpenter and joiner at Basing­ manager at Coventry Homebase, Derrick Foster, senior manager, in 1979. stoke depot, has completed 25 has been appointed manager of branch planning services at Maurice Turner, driver at years' service with JS. Catford Homebase. Blackfriars, has completed 25 Buntingford depot, has comple­ Bob Frost, driver at Basing­ Bernardette Giiler, formerly years' service with the company. ted 25 years' service with the stoke depot, has completed 25 senior departmental manager at He began his career with JS as company. years with JS. Walthamstow Homebase, has section manager, branch staff He joined the company as a been appointed manager of the planning, and was responsible for warehouseman at Stamford Street, new Colchester Homebase for branch productivity investiga­ Retirements Blackfriars and in 1964 transferred the opening. tions. Four years later, Derrick to Basingstoke depot. A year later Raymond Hayne, formerly was made deputy depot work Doreen Higgs, grocery clerk at Bob moved to the transport sec­ manager at Surbiton, has been study manager with responsibility Oxford, has retired after 30 years' tion in the depot. appointed manager of new for productivity services in East service with JS. Maurice Parker, non Islington. Anglia. In 1967 he moved to his She joined the company as perishable warehouseman at Bun­ present position as departmental sales assistant at the High Street tingford depot, has completed 25 Peter Isaac, formerly manager years' service with JS. at Victoria, has been appointed manager responsible for layout branch and was soon made senior manager of Chislehurst. planning of new branches, exten­ sales assistant. In 1973, Doreen Kenneth Proctor, customer Ian Jones, formerly manager at sions and alterations. moved to the new Oxford shop as service assistant at Dagenham, has Walsall Homebase, has been Lionel Hickman, deputy depot cashier. She was made price completed 25 years with JS. appointed manager of Coventry manager at Charlton, has com­ controller and in 1976 became Bernie Young, driver at Bunt­ Homebase. pleted 25 years with JS. grocery clerk. ingford depot, has completed 25 James Jones, formerly He joined the company as John Wilson, perishables years' service with JS. manager at Richmond, has been depot stock clerk at Blackfriars warehouseman at Charlton appointed manager of Guildford. and five years later became ware­ depot, has retired after 29 years' The following members of staff Barry Morgan, formerly house clerk at Basingstoke depot. service with the company. have also retired. Length of deputy manager at Redhill, has In 1975, Lionel was made Anne Thompson, senior service is shown in brackets. been appointed manager of assistant transport manager at supermarket assistant at South- Norma Smith, North Cheam (10 Victoria. Blackfriars and in the the same gate, has retired after 22 years years). Alan Reed, formerly manager year became personnel officer, with JS. Ivy Lister, Tottenham (7 years). at Stockwell, has been appointed distribution division, also at Doreen Broome, senior clerk at Lily Edgington, Hampton (5 manager of Bromley. Blackfriars. Luton Central, has retired after years). Philip Smithson, formerly One year later, he moved to 17 years' service with the Olive Atkins, Purley (4 years). deputy manager at North Cheam, Charlton depot as personnel company. Bert Hollington, Walton-on- has been appointed manager of officer and in 1977 became She joined JS as a supermarket Thames (2 years). Horsham. personnel manager. In 1980, assistant at Bury Park and in 1969 Mike Virgo, formerly senior Lionel became depot services moved to Luton Central. departmental manager at North­ manager at Charlton and after Irene Curd, fresh meat ampton Homebase, has been three years moved back to Black­ assistant at Luton Central, has appointed manager of Walsall. friars as industrial relations retired after 17 years with JS. David Webb, formerly manager for the distribution Grace Whyton, domestic manager at Farnham, has been division. assistant at 68 Croydon, has appointed manager of new In 1984 he was made divisional retired after 17 years' service with Chichester. personnel manager for the distri­ the company.

Kathy Miles, supermarket October 24, aged 46. Obituary assistant at Wembley, died after She had been with the company a long illness on October 1, aged since 1971. PORTSMOUTH BRANCH Muriel Elwell, skilled 56. recently celebrated their silver supermarket assistant at Hales­ Anabel Shaw, supermarket jubilee in the best possible way. She had been with the company assistant at Purley, died suddenly owen, died suddenly on October since 1971. On Saturday, October 12, past 8, aged 53. on October 14, aged 48. and present members of staff Tony Osborne, fieldworker in She had been with the company She had been with the company retail marketing services at Black­ joined together for a buffet disco since 1973. friars, died after a short illness on since 1978. and a small cabaret starring Joseph Hickman, leading store October 24, aged 65. Marge Williams, part time I various members of staff. service assistant at Northampton, He had been with the company supermarket assistant at Ayles­ Appropriately, the celebration died suddenly on October 28, for 25 years. bury, died after a long illness on cake was cut by the branch's two aged 54. Betty Rabbetts, senior October 13, aged 54. longest serving members — Joy He had been with the company supermarket assistant at Kings­ She had been with the company Thrower and Tom Thomas, who for 22 years. ton, died after a short illness on for 12 years. this year completed 25 years' service with JS. FEEDBACK always welcome helpful suggest­ The return address is there to Appraising ions for improvement. provide confidentiality, not to destroy it, so that in the event of the system non-delivery, the advice can be Equality returned to the pensions depart­ From: Roy White, meat manager ment without anyone in the Post at Pitsea. in death Office or in other departments of Having watched a recent pro­ JS needing to open it. gramme on the Open University, From: Diane Smith, personnel boy whose grandmother, now 93, Tampering with mail by Post told me stories of shopping at the upon the subject of appraisals, it admin officer, Watford Office staff is of course a criminal struck me there was room for Homebase. great old shop every Tuesday from offence and outside our control. the time it opened. improvement to our own system. While reading last month's booklet We are sure that most pen­ The difference in reaction by staff on the JS Pension and Death I stopped work to raise my sioners would regard the new pay family but I am almost as happy to questions concerning their Benefit Scheme I realised that the advice as an improvement. appraisal, asked at the time, and Scheme only provides for JS male now working for the Fareham again the next day was quite employees' widows to receive a branch where I have been since noticeable. pension on death, or after retire­ Going back 1980. Obviously having had time to ment. I clarified this point with the absorb and digest all the points pensions department, they said to Guildford raised, the answers were far more this was correct and JS female Know thine constructive and very much in employees' widowers receive a From: Joyce Gilbert, Fareham contrast to the off the cuff answers refund of contributions plus Branch. own customer of the previous day. interest. 'Thanks for the memories'. The From: Tony Duda, baker and con­ Just as obviously the 'given Can you tell me why the scheme November Journal brought them fectioner, Reading. ample opportunity of the meeting' favours male employees' widows, all flooding back for two people Why is the control of bakeries so statement, did not fit the bill. and when the scheme will be at least. I was a young assistant centralised that they are told what Haven't we all given better altered to treat male and female who had the good luck to be sent they can and cannot sell? Surely replies and made better impres­ employees equally so far as their from Portsmouth to the old the baker in his own area knows sions when we have had some surviving spouses are concerned. fashioned Guildford shop in 1962 what his customers like. prior knowledge of the points to Martin Gant, assistant company to act as relief for the Guildford Up north they like their bread be raised, or when it was too late. secretary, replies: staff whilst they were trained in the burnt and down here we prefer it We should look at ways of im­ In common with most pension new ways of a modern super­ white. proving our own system to enable schemes including the Basic State market. us to have a better feedback, that Pension, the JS Scheme does not Back to counter service in a Bob Cooper, departmental direc­ would certainly follow from fuller provide widowers' pensions as a beautiful old building with tiled tor, bakery and delicatessen, appraisee participation. right. walls and marble counters and replies: pillars, red stone-tiled floor and The range of products stocked at Better review forms? A two part However, where a female mem­ metal shutters to be pulled down appraisal? Who knows? our in-store bakeries is balanced ber dies in service the trustees have at night. between a group of products powers to grant a pension to a Owen Thomas, director, personnel My imagination ran riot with essential that all bakeries stock and widower who was financially almost forgotten smells of fresh services, replies: a second group where bakeries can dependant on his wife. A pension cheese, butter and bacon all cut select individual lines to meet local Firstly, let me make the point that may also be payable when a female and weighed by hand using preferences. pensioner leaves a widower who is, it is never too late for anyone to wooden butter pats and wires to As you will appreciate it is discuss personal performance and for example, disabled and unable cut the cheese then using the to work. important for company standards aspirations. The annual appraisal washed cheesecloth to wipe our to ensure that all recipes are is but a structured way of bringing counters down. centrally approved and product together the results of the year's Privacy for I remained at the store well after quality standards set. Within these performance and the setting of a completion of the new building guidelines there is scope to meet course for the future. If anyone and I courted and married a local local tastes. has concerns in the intervening pensioners period then a counselling interview From: H M Collins, retired can always be arranged with the Manager. appropriate manager. I deplore the breach of confiden­ As for the appraisal process tiality occasioned by the use of the itself, our procedures do in fact new pensions pay advice. I think cover the points made by the it is totally unacceptable that an writer. Notice must be given, the individual's circumstances should manager and appraisee are invited be made public to think about and to record Not only does the envelope matters to be discussed and both disclose to all and sundry the fact parties are then asked to sign the that it contains pension informa- appraisal form as being an ion, but where it originates and accurate record of their discussion. how, if a third party so decided, If there is any dissent on the part to open the envelope and gain of the appraisee with what has access to the contents. been recorded, then there is no I appreciate the need for reason why time for reflection economy by using a second class cannot be taken and a further stamp for the postage of these meeting arranged. There is also an documents but I do not accept the appeals procedure built into the second rate manner in which they process. are dispatched. We quite agree that there must be full participation and the whole George Swallow, senior manager, aim of the appraisal is to achieve payroll, replies: objective results which are mean­ The new pay advice in the form of ingful and supportive to both JS a mailer envelope has no infor­ and the individual. If the informal mation on the outside except the process is ongoing, as suggested name and address of the pensioner above, then there should surely be and the return address in case of no surprises at the annual meeting. non-delivery. Its nature as a pay We keep our appraisal pro­ advice is nowhere disclosed and it cedures and the forms we use can easily be seen that it can 26 under continuous review and we contain nothing of any value. What colourful lives we lead!..

'LIKE TALKING to a brick wall,' above. Kirn Dalton, YTS trainee at Dover, gets the army treatment at Chaucer Barracks, Canterbury. Kim and five other Canterbury area trainees, completed the assault course on November 6 and were sponsored in aid of the Blue Peter Bungalow for handicapped children.

CARETAKER of the peoples page, that section of the Journal otherwise known as 'hatches, matches and despatches', was busy making her own match last month, above right. 'Jane from the JournaT Jane Heeney, editorial assistant, married Gavin Daniels at Sidcup Registry Office on November 16. The team was there to throw confetti and guzzle wedding cake. HE MAN OVER AT 68 Church Street, Croydon, SHE RETIRING Grace Whyton was sampling the new OOH BETTY! 'Tarzan' dropped into Sainsbury's own label Tarzan in the Bognor recently to carry off Betty shape of John Sanford, now a trainee Turner when all she was expecting was manager at Norbury, below. Grace a send off. She retired after 14 years retired recently after 17 years in the as a supermarket assistant and staff restaurant. colleagues thought she'd appreciate a lift.

V r 4BBHL

HOW TO increase sales of tendersweet York branch. It followed leaflets and bacon by 300 per cent! coupons delivered to customers and That was the increase during the was equally successful in nine other three day promotion of tendersweet at stores in the Coventry area.

Miss JS 1986 THE LOW DOWN on the line up. As reported on page 24, the search for Miss JS 1986 is well under way. Terry Wigley's district heats were held at the Mersey View Club, Frodsham. Left to right are: second runner up, Vicky Armstrong of Lancaster; winner, Jane 'NEVER ACCEPT a discount from Miller of Northwich and runner up, the SSA.' Words of wisdom from Jane Redford of Southport. Approxi­ Frank Cunnane, company systems. mately 750 people attended the Colleagues said Frank didn't quite evening. measure up to his continental dance partner during their trip to the Pilsner festival in Prague! ARCHIVES Christmas Quiz

WHAT DO YOU KNOW? 1. 1969 was the year of Sainsbury's There's a mixture ofJS and 7. The branch at Rye Lane, centenary. Which of the following general knowledge in our Peckham, was the last of the old events did not take place that year? Christmas Archives Quiz. counter-service shops to close. a) First Moon landing When did it do so? b) Introduction of the 50p piece Winners will receive this a) April 1980 c) Voting age lowered from 21 to archival tea caddy of Assam b) January 1975 18 years. tea — a delightful nostalgia c) November 1982 d) Paris student riots piece. And what's more (as 2. This, Sainsbury's second depot, it's Christmas) we think we was built in 1912. The building still almost have enough caddies stands today. Is it: for every correct entry. a) Wakefield House b) Basingstoke depot Blankety blank eat your c) Stamford House heart out. d)Alcroft Passage

5. The First World War brought a number of important and long standing changes to the home front. Which of the following 8. These jam-jars date from the provisions does not date from early 1930s and were the inspirat­ 1914-18? ion for the Sainsbury's conserves a)Restricted opening hours for range. Today Sainsbury's conserves public houses cost 65p per lb, while in 1932 the b) Paper banknotes price was IVid. How much would c) British Summer Time this be converted to decimal d) The BBC currency? a)14p b)3p c)8p

3. Many of Sainsbury's earliest ENTRY FORM own label meat products were made in the company's factory at A B C D Blackfriars. One of these lines was Sainsbury's bloater paste. Was its 6. Blackfriars Bridge was built in 1 main ingredient 1869, the year in which JS was a) Fish founded. It was notable not only 2 b) Poultry for its impressive cast-iron struc­ c) Meat extract ture, but also for the cast-iron pavements on the North side. Was 3 its architect a) John Rennie 4 b) Thomas Telford -i c) Isambard Kingdom Brunei B 6 7 TIE-BREAKER 8 Until the late 1950s Sainsbury's used a number of own label 'brand My brand name fo1r JS 4. Sainsbury's Christmas turkey names' to enhance the packaged displays were famous for their lines on sale. The most famous of Assam tea is. extravagance. Which big national these were 'Crelos' margarine and company used this well-known 'Selsa' groceries. Can you invent a Name Watford photo, dating from 1906, suitable 'brand name' which might Job title in a recent advertisement? be applied to the high-quality a)Nat West Bank Assam tea contained in these Location b) Metal Box attractive caddies? .J c) Dewhurst BRANCH OPENINGS

WARREN HEATH Opening date: Supermarket — 22 October 1985 Homebase — 17 October 1985 Address: Felixstowe Road, Ipswich, Suffolk. Managers: Supermarket — Allan Bonner Homebase — Derek Kilgariff Staff: Supermarket — 410 (316 new jobs) Homebase — 64 (53 new jobs) Sales area: ^BJ Supermarket — 35,210 sq ft PB "'wB Homebase — 46,725 sq ft pi •Hit ; Car park: 700 spaces m ~m :/ ' ^j^n. 5 £•** ^S WARREN HEATH W (if •-. »•-#..;• BF" 1. Fish specialist, Phil I •" , 1 Davies (right) with members One of the largest JS shopping of the store's fresh fish ap. " mM H - *- j department. developments opened at Warren map H fl 2. Bird's eye view of the ^B ^M IJjFl supermarket. Heath, Ipswich, in October. It 3. Ready for the first batch of customers in bakery. comprises a supermarket, 4. Bridget Arthey with daughter, Laura head the Homebase House and Garden i long queue with a custom- made shopping basket. Centre and a petrol filling station. 5. Happy landings. The 1 J • paras drop in on opening It was the fourth Sainsbury's to morning at Homebase. 6. Old friends meet at the open in Ipswich since 1905. toSs • • IB opening of the store. Left to right: Frederic Ruby, formerly manager of Norwich, served 43 years at JS and spent 13 years at Ipswich before retiring; Ann Booth worked at Ipswich from 1955 for 14 years and Aubrey Johnson was produce manager at Ipswich from 1971 until 1981. He served a total of 43 years. 7. Demonstration of wallpaper paste in Homebase. 8. Making friends with the Dulux Dog — even if he is bigger than you! 9. All part of the service as one assistant was happy to be left holding the baby. 10. Hold tight. BRANCH OPENINGS The entire town came out to herald the opening of Redhill REDHILL on Tuesday and the queue of customers had stretched right 1. Such a stylish way to travel. The travelator takes round the branch by the time customers from the underground car park right the doors were opened by to the front door. 2. A toast from the Mayors Joe Barnes, director, retail at the special reception held the day before operations. opening. 3. Manager, Norman Lake, right, and deputy, Peter Freeman. 4. The store's distinctive architecture provides a new landmark for Redhill. 5. and 6. It's separate tables in the staff restaurant!.

STOCKPORT This is northern territory and to prove it there's STOCKPORT an ASDA next door. The new Sainsbury's Opening date: — 29 October 1985 Address: Warren Street, Stockport, opened shortly after the opening of the new Greater Manchester. ASDA on its doorstep. JS store manager, David Manager: David Milburn Staff: 213 (184 new jobs) Milburn, was looking forward to a spot of Sales area: — 24,380 sq ft healthy competition. Customers were delighted Car park: 430 spaces to have their own Sainsbury's at last. £163445 54

CHILDREN'S That's how much was raised by you for the NSPCC and The money gained interest in the bank but it also created Action Research for the Crippled Child. Fund-raising began in another bonus — the huge amount of fun the events CHARITIES mid 1984 and the five areas competed, using wild generated for everyone involved. CAMPAIGN imagination, to see which could raise the largest sum. Now it's time to cheque in . . .

Letter from Richard Briers NSPCC Thank you Sainsbury staff for all you have done for Action Research PROTECTING children at risk of abuse or for the Crippled Child. I support Action because I am grateful that I neglect are 200 trained men and women providing 24 hour help throughout England, have healthy children and it is wonderful to know that there are people Wales and Northern Ireland. who feel so deeply about children that they are willing to give up their The NSPCC has worked to protect children time to raise funds for them as you have done. I am amazed at the for 101 years and the work of the inspector things you did — particularly the chap who carried an 80 lbs sack of has traditionally been at the heart of the flour for 14 miles and the girls who spent the night in a haunted society's activities. In the society's centenary year the structure churchyard. of its child care services was reviewed and the result was The Centenary Charter with its Thank you once again. primary objective 'to prevent the public and private wrongs of children and the corruption of their morals.' Says the Society: 'We committed ourselves ^^?JU

NOT EXACTLY A new product — just the re­ launch of an existing one, Carole Jones of Halifax branch is Miss JS 1985 and the Journal's Christmas cover girl. When Carole was crowned Miss JS she didn't appear on the cover of the Journal as she was upstaged rather by the visit of Queen 2. Alison began by cleansing, Elizabeth the Queen toning and then moisturising Carole's face with items from Mother to Cromwell Sainsbury's range of skin care Road. So who better (Cleanser, Skin Freshener and Moisturising Lotion). After masking than Carole to model any tiny imperfections with J the J look for Cream Concealer she chose the Christmas. J All In One Foundation in Peaches and Cream to provide a smooth, Alison Williams, the uniform base for the colours. make-up artist who Frosted Natural Blush was then brushed up over the cheek bone created the model's and swept upwards to the temple looks for in-store 1. Carole as she arrived at the studio. Knowing what was to follow she to give a soft, pretty glow. J Eye advertising of the J nad decided not to apply any make-up herself although she normally wears Make Up Base was applied to keep make-up range, was syeshadow in blues and greys. the colours fresh. presented with a fresh faced Carole. At the end of the make-up and photo session a glamor­ ous and sophisticated lady swept out of Michael Balfre's studio to meet her boyfriend. 'He didn 't quite believe it was me,' said Carole later, 'although the hair was a giveaway — by the time I'd 3. Alison outlined the eye finely 4. J Smudge Resistant Black 5. Finally, Carole's lips were crossed London to meet with Black Kohl, smudging it Mascara was brushed along outlined and then filled in with a him I was looking a bit slightly to avoid a hard line. Then Carole's lashes, emphasising their brush, using J Burnished Gold. This windswept.' she applied the shadows: soft pale length, then Alison defined the was mixed with Honeysuckle from gold on the lid using Primrose and brow line with J Brown Kohl Liner. the Spring 1986 collection of How about the appeal White Gold then using deeper TIP: Brown or grey is softer than colours. of a modelling career: 'I Pompeiian Gold towards the edge black when simulating the brow line and, finally, deep brown from on fair skin. think I'd enjoy the Cameo at the outer corner. work. And sitting under the hot lights didn 'tput me off. You need a good warm up after shivering in just a towel while the make-up is applied.' Carole definitely approved of her new look: 'Obviously it's not very practical to spend so much time on your make-up every day but it's just right for a 6. Alison now curls Carole's hair. 7. Carole before the lights. Michael Right is Hilary Freeman, product Balfre behind the camera and Alison 14 special occasion'. development manager for J. adding the finishing touches. •••^, w— m, ^B| li^fcta-^ii f This label carries nutritional information and highlights the main points, i.e. 'low calorie' and 'no artificial colouring'. 2 Graham Ladyman. 3 Member of the design team, Sarah Drew, working with colour. ^^4 f 4 Peter Dixon. 5 An exhibition of recent work produced in the design studio. 6 &7 Examples of early JS own label packs © both designed by Peter Dixon. Design and the art of persuasion

ASK THE average person to describe a Over the years competitors have followed suit. role of communication to the customer.' It is Audrey Fletcher's responsibility as product very accurately. If the packaging is designer and the picture often painted will be JS thinking on packaging design in the 80's When the design team receives a brief, for studio manager to co-ordinate all the various too upmarket for the product the consumer 'an arty type who spends most of his day has become more flexible and progressive in example from confectionery, to produce a aspects involved in commissioning the will lose faith and that is a risk we cannot drawing and doodling, surrounded by half the use of both colour and photography. package for a new sweet the requirements for finished artwork. afford to take for the company.' empty mugs of coffee.' Well, they do some­ One of the aspects of design at JS is the fact the job are received by Peter Dixon who 'It is my job to sort out a photograph or 'An important part of the work of the times drink coffee. V that the company is totally self-contained in delegates to a designer in his team the task of an illustration, whichever has been decided to designer is studying the work of competitors. Sainsbury's has its own design studio which its control of product display in the stores. creating a number of design concepts. The be featured on the product, order the black This ensures that his own work for JS is not works hard behind the scenes to produce all This allows the design team to be innovative designer takes into consideration the type of and white artwork from one of our artwork produced in a vaccuum but is in line with and the necessary front line items from packaging when approaching a project. This liberation product to be sold and the customer to studios, combine the two together, get it all yet superior to that of competitors. to stationery, uniforms to carrier bags, from following established design trends in whom he is appealing before he can decide on approved and off to the suppliers printers. There is no doubt that design in the • reflecting visually the objectives and spirit of the food trade plays a large part in the the vast possibilities of colour, lettering, From the first request for a new design to the consumer trade is a profession of the 20th the company, ie good food sold in the motivation of the JS design team. shapes of label and whether to use to better product appearing on the shelf the average century and stress on the packaging of the cleanest, most hygienic manner possible at the Chief designer, Peter Dixon, commented: The advantage photographs or illustrations. running time is six weeks'. product continues to be a matter for research most competitive prices. supermarket shopper does not have to be The designs presented are put before a Audrey Fletcher's responsibility does not and growth. Peter Dixon says: 'Our bombarded with confusing graphics to grasp Design can be seen every­ The design team at Stamford House consists weekly meeting chaired by Peter Davis, assis­ stop at new products, she is also responsible contribution to company success is well a sales message. Simplicity and honesty in of Peter Dixon, chief designer, seven designers tant managing director, buying and marketing for amendments on existing lines. 'For the recognised within the organisation but it takes where on the high street packaging can work especially when aided by and a support administration of three. and a marketing team. They decide which of next two years a considerable amount of my its rightful place with many other facets of the a design policy that has a regard for the needs these days and retailers are, The department began when Peter Dixon the designs best reflect the product. At these time will be taken up with amending all company's approach to trading. arrived on the JS scene in 1963 just before it of the consumer. more than ever, displaying weekly meetings as many as 15 designs for product labels to incorporate the new health 'Above all, continued success depends on was decided to launch the 'own brand' busi­ 'We do not claim to have made any start­ a sense of individual style. new products may be discussed, ranging from and nutritional information. When you think the value and quality of the goods we are ness in a big way. His first task was to create ling new discoveries! Our approach to design a new cottage cheese to a pair of tights. The of the number of own label products we sell selling. It's easy enough to design a "trendy 'Direct', 'simple' and a consistent Sainsbury's style of packaging. problems is a natural extension of the design team are proud of the fact their the mind boggles at the enormity of the task'. pretty pack" it's another matter to keep the 'honest' are some of the At the time supermarket shelves throughout company's concern with quality... I consider presented packaging concepts are rarely Such is the lot of a studio manager! product consistently up to the high standards the country were laden with brightly coloured our style no more than workmanlike and words used by Peter Dixon, rejected outright. Once the new packaging has Graham Ladyman, senior designer with JS that JS demands and the standard the con­ packaging with little design merit; what functional, a direct style that appeals to the been approved, the finished artwork is for nine years, says of his approach when sumer wants. chief designer, to describe Sainsbury's needed was a pure typographical man on the street and the thrifty housewife... produced which is forwarded to the supplier tackling a new project: T take my hat off to those in the company 16 the JS approach. approach to catch the eye of the shopper. it's success depends on how much it fulfils its for printing. 'The design must reflect the quality of the whose responsibility this is.' 17 [MERRY HH 1 CHRISTMAS

V*U- 4^1 'TO New products f o ^ Christmas present

CHRISTMAS IS A family time Cake (£4.75) and Rich Fruit Christmas if and with a host of new 'festive' Christmas Cake (£3.35 or £4.40) lines, JS has something for without icing, for those who wish should be a everyone. to try their own decorating. JS time of plenty The Occasion Bath range has also has three basic All Butter been re-launched with two new Rich Fruit Christmas Cakes and there are fragrances — Sweet Pea and (£2.25-£4.95). certainly plenty Carnation — joining the existing As an alternative to these cakes Rose and Lily of the Valley. The try one of the following: German of good ideas range includes individual items Recipe Stollen Cake (£2.15); Yule such as Talc (49p) and Scented Log (99p) or iced Top Madeira from JS Sachet (99p), and also gift sets, Cake (£2.50). buyers. We (£1.95 or £2.45). Drink a seasonal toast with Also new are fruit soaps in JS's new glassware sets — all have room for baskets complete with face mitt dishwasher safe. only a handful — £2.99 or £3.49. The elegant Lead Crystal Simply beautiful results can be Collection — Red Wine Balloon, but the stores achieved with the new Miss J eye, White Wine Glass and are bursting lip and nail kits — £1.75-£1.99. Champagne Flute — are available And ladies, this could apply to in boxed pairs for £3.95. with attractive you — JS has a set of seven For everyday use is the Classic seasonal lines Cosmetic Brushes (£3.95) in a glassware range. This includes pretty pink cotton roll. sherry glasses, long and short and new Kids of all ages can have fun tumblers and red and white wine products. with animals at bath time. There glasses. Prices range from £1.25 is a range of animal Foam Baths to £1.69 for three. (£1.35) and Soaps (69p-£2.95). As a gift or a Christmas treat, Sainsbury's biscuits in attrac­ JS has several new confectionary tive gift packs make delicious and lines. These include — Assorted ift- practical presents. This year's All Pralines (£1.39), Cocoa Dusted Butter Highland Shortbread Almond or Hazlenuts (£1.29) and range includes Petticoat Tails Marzipan Fingers (£1.29) and (£1.49), Assorted Shortbread Creme de Menthe Chocolate Rounds (£1.09) and Assorted Creams (£1.95). Shortbread Fingers (99p). Something new from produce There are three other tinned is a tray of Crudites with cheese biscuit ideas — Assorted Biscuits and chive dip. Says director of (£2.09), Assorted Creams and produce, Robin Whitbread, Jam Sandwich Biscuits (£2.29) (someone said we had to get a and Biscuits for Cheese (£2.59). Robin in the Christmas Journal) Several of Sainsbury's All 'This is proving to be a popular Butter Christmas Cakes are: new line, ideal for the Christmas coated with white marzipan with party season — something new to ,no added colouring. These are dip into!' 'Fully Iced Luxury Christmas Crudites trays are £1.36 each, Cake (£7.50), Iced Top Christmas limited number of stores.

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