Winter 2013-2012

BC Legal Management Association

A newsletter to help our Members, Representatives, Afﬁliates and partners stay current with the business of law ✦ Winter 2013-2012

SOME FIRMS COULD BE DEALING WITH THREE LAWS, REGISTRATION NUMBERS AND TAX FORMS Stepping back to the future as BC’s new PST and GST replace the HST in April

By Charlotte Hoggard, CGA, CFI; (a) services that come within the meaning of Wicca-pedia Quiz! Principal, T. Charlotte Hoggard Inc., the practice of law under the Legal Profession Act, Our intrepid You Be the of Victoria (b) services described in section 18 of the No- Judge columnist, Paula Butler taries Act, and of Butler Workplace Solutions, nder the previ- (c) legally related services prescribed as legal has three delicious puzzles for Uous provincial services, law-firm administrators and sales tax, known as ... though services rendered as an em- HR managers. But be wary the Social Service Tax ployee are excluded. of answers for the Wicca’d Witch, Ms Bully and Mr Act (SSTA), legal fees It’s clear that lawyers or law firms offer- Shortchanged. Get one were a taxable ing legal services in BC must register for wrong, and it could blow up service. BC’s newest incarnation of the PST in the in your face! Page 6 This tax status re- next three monts. turns effective April 1, 2013 with the new Charlotte Hoggard REGISTERING FOR BC PST Provincial Sales Tax Act (PSTA). Legal ser- Though the BC PST does not begin un- vices will again be subject to provincial sales til April 1, registration opened earlier this Winter 2013-2012 tax (PST) at a rate of 7%. month, on January 2. The various registra- • Stepping back to the future as the new PST and GST Legal services are defined in the legisla- tion option methods are: replace the HST in April ...... 1 • Goodbye, Stephanie ...... 1 tion (PSTA, Part 1, Division 1) to be: Back to a PST future fl to Page 2 • Law Society’s paralegal reforms aim to improve access to justice ...... 9 • Some law firms think you can improve both A SPECIAL CONTRIBUTOR TO THE BCLMA TAKES HER LEAVE quality and profit ...... 11 • BCLMA 2013 schedule of annual surveys ...... 13 • Photo Essay! 80 attendees to ‘Change Conference’ busy Good Bye, Stephanie with packed agenda, networking, trade show . . 14–16 • How to tap the power of search engines to market their picture taken in your firm on the Internet ...... 18 By Bob Waterman, Chair, Topics • Event Announcement: Gotcha! CLEBC presents Editorial Committee, BCLMA Stanley Park. The lo- Electronic Discovery 2013 ...... 20 cation was the hollow • Content Marketing: You already know how it’s made, but you’re using new digital n your life, you meet and come to know tree, well before the channels to distribute it ...... 22 some really special people. We all do. $150,000 metal brace • Photo Essay! Winter Social: Prelude to cool Yule I proves popular once again, as attendance One of mine is Stephanie Marsh. was installed. continues to rise ...... 24–26 I met Stephanie in a tree in Stanley My next meeting • Volunteer Hero Awards: Lisa Dawson turns ideas into reality while volunteering at the BCLMA . . . . .27 Park in 2001. I was in the process of tak- with Stephanie was in • How to: Strengthen your firm’s brand with ing a new position – in Alberta – so I was 2007. I was invited to attention-grabbing images ...... 28 Stephanie Marsh leaving British Columbia. It was my last a lunch by an old Al- • BCLMA’s Member & Newsletter Services ...... 2 Topics meeting, and it was Stephanie’s berta administrator friend, Ernie Gau- • Cartoon Feature: The Firm ...... 2 • You Be The Judge, by Paula Butler: Answers first. vreau. Ernie and I go back more than 30 in the Case of the Case of Mommy Dearest, For you old timers who may still have years. I had just joined Richards Buell plus the new Case of the Wiccan Celebrant (and two other puzzles) ...... 6 the November 2001 edition of the last Sutton LLP in Vancouver. • Making the Moves ...... 14 printed newsletter, the members of the Being naïve, I suspected Ernie asked • Save These Dates ...... 13, 14, 19, 24 then–Topics Committee decided to have Goodbye, Stephanie fl to Page 4 • BCLMA’s Executive & Subsection contact info . . . . . 30

WINTER 2013-2012 ✦ BC Legal Management Association ✦ www.BCLMA.org ✦ Member Services: [email protected] Topics 2

Back to a PST future fl from Page 1 BC Legal Management Association More to come WINTER 2013-2012 • Online – at eTaxBC; This may not yet be the full extent of the PST • In person – at your local Service BC requirements for law firms. The BC Editor: Stephanie Marsh Editorial Committee: Bob Waterman (Chair), Lorraine Centre, or at 1802 Douglas Street in Vic- government promised to have the Regulations Burchynsky (Topics Advertising), Paula Butler, Ann of the new Provincial Sales Tax Act toria; or Halkett, Sunita March, Pelar Davidson, Peter Morgan. published by last December 31, and they’re • By fax or mail. Committee administrative support: Jane Kennedy. Registration forms, entitled Application not out yet as we write this. The Act itself was approved by the legislature last May 31. Managing Editor, Designer: Peter Morgan for Registration for Provincial Sales Tax (FIN 418) are available from the BC Ministry Although the Act itself is law, there are This issue and the newsletter’s archive are all available of Finance, any Service BC Centre and already amendments proposed for it, and they in PDF format at: www.BCLMA.org are not expected to be approved until the spring on the website www.gov.bc.ca/PST. Once Editorial © 2013 BCLMA, CANADA session of the BC legislature, and they may yet the Ministry approves your application, a Published by: MORGAN:NewsServices be adjusted. To that end, the government has www.Morgan-News.com letter will be sent with your PST number published a consolidated version with the (format PST #### ####) and your tax-re- proposed amendments to date, in PDF format. turn filing schedule. You can download it here: BCLMA President: Cindy Hildebrandt If you have any questions, the min- http://tinyurl.com/ax8z726 istry’s contact is, toll-free, at 1-877-388- Who we are 4440 or email at: – Editor The BCLMA, founded in 1972, is a non-profit organiza- [email protected] tion with 120 Representatives and 240 Affiliates across tice should be to calculate BC PST on all BC. It is the BCLMA’s goal to provide educational and CHARGES INCLUDED IN ‘LEGAL SERVICES’ charges, and only exclude those in which networking opportunities, to enhance skills as legal ad- The PSTA, in subsection 20(2), says the lawyer has acted as an agent for the ministrators and managers, and to provide professional the following are considered taxable legal client. and personal benefits to its registrants. services: Where the lawyer has acted as an Member services: (a) the fees and charges, other than those pre- agent in paying the legal expenses of the G Opportunities to network with other law firm admin- client, these amounts should be recorded scribed as excluded, istrators and managers are provided by events such as our (b) disbursements for legal research or secre- as an account receivable, including any annual Spring and Winter socials, or our monthly subsec- tarial and other support services, and taxes incurred in the payment of these tion meetings.We host an annual Managing Partners (c) other prescribed disbursements… amounts. Any taxes paid as an agent are Event, and a large conference every other year. ... which are charged for or in relation not the expense of the agent but the prin- G The Job Bank on our website outlines information to legal services. cipal for whom the agent is acting and on potential employment opportunities for all types of The general prac- Back to a PST future fl to Page 5 THE FIRM legal-related and lawyer positions. C G The Discussion Board on our website enables Rep- O N M ! resentatives and Affiliates to quickly get questions an- W G E A !! swered and obtain advice from others who may have E F R A T ORKS INA T U L A T I O N S ST W faced similar situations. The best way to get involved is LLY F THE H IGURED OUT HOW to become a part of the BCLMA. “UM... GUYS...” Newsletter services:

Topics is a public newsletter. We will be pleased to add you to our email list for it. Please contact the Editorial Committee Chair, or any member of the Editorial Com- mittee listed on the back page, for comments on any of these articles or to offer suggestions for articles in future issues, or for adjustments to the circulation list. Comments are always welcome. Reproduction rights: , 2013 Topics is copyrighted, however we encourage you to cir- CANADA PST FAQ S T?PST PST WTF? S ASPST PST PST LAWS PST REGS culate or copy this newsletter unmodified for your own © internal or private use. You may freely quote any article S or portion of article, but it must be accompanied by PST TRICKS NOTES attribution. Quoting any article or portion of article with- SHORTS QUICK

GRAHAM MORGAN out attribution is prohibited.

The newsletter, its contents or its material may not be sold, intact or modified, nor included in any package or product offered for sale. WINTER 2013-2012 ✦ BC Legal Management Association ✦ www.BCLMA.org DOCUMENT MANAGEMENT

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WINTER 2013-2012 ✦ BC Legal Management Association ✦ www.BCLMA.org ✦ Member Services: [email protected] Topics 4

Goodbye, Stephanie ﬂ from Page 1 Stephanie went on to Life went on. Stephanie, as you, con- me to lunch to welcome me back to BC. become the President stant reader, know well, continued to do a You know the term, “There is no free of BCLMA and, in terrific job editing Topics as well as playing lunch.” I arrived at the restaurant, sur- fact, she was so good a major role in working with its Editorial prised to discover that Ernie had invited a at it that she re- Committee, planning, discussing, choos- guest who turned out to be Stephanie mained in that tough ing – and, in some cases, writing the arti- Marsh. Here is where the no-free-lunch volunteer job for two cles. We’ve all have had the benefit of her kicked in. years. extended volunteer work for the BCLMA I learned that Stephanie was going to Towards the end over all these years. be the incoming president of BCLMA. She Bob Waterman of her second term, Stephanie is one of those special peo- was also the current chair and editor of Stephanie came to me and said she had ple, the ones who, when they say they will Topics, but she felt she could not be the something to tell me. She told me she had do something, never fail you. She gives chair of the Topics Editorial Committee a great opportunity to advance her career her all, and then some. She has poured and editor of Topics as well as BCLMA’s outside of law by accepting an offer to her blood, sweat and tears into making president. work for KPMG. My heart sank at her Topics better every year for 11 years now. They invited me to this “free” lunch to news; I was sure that she was going to re- I have never seen her upset. She is a persuade me to chair the Topics Editorial sign as Topics editor. I waited for my dread terrific diplomat and is capable of resolv- Committee. It’s a constantly fascinating to play itself out, so I was elated when she ing any issue that arises and ensuring that job, and I said I would consider the offer, told me, that even though she would no all sides come away winners. She does all but only on the condition that Stephanie longer be a member of BCLMA, she of this with a cheery personality, a dry would remain on the Committee as the would like to stay on as chair of Topics. sense of humour and a brilliant smile on editor. Stephanie told me she had no in- Stephanie has an extraordinary network of her face. She just makes everybody tention of dropping the editorial position people within the legal industry. around her feel good. as that was one of her passions. Relieved, I told her I would think about it… No, Well my day of dread has finally come. I accepted the challenge. that is not what I said; I did not have to Stephanie has only begun to climb her ca- That was almost six years ago now. think about it. Goodbye, Stephanie ﬂ to Page 5

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WINTER 2013-2012 ✦ BC Legal Management Association ✦ www.BCLMA.org ✦ Member Services: [email protected] Topics 5

Goodbye, Stephanie fl from Page 4 bers have served on its Editorial Commit- fl Back to a PST future from Page 2 reer’s ladder of success. Because of her tee. Many have made stellar contributions, are, therefore, not an eligible expense of talent and capabilities, she received a pro- and will continue to do so. Stephanie cer- the lawyer or the law practice. motion within KPMG’s larger corporate tainly will go down in history as one of This type of accounting would differ structure. Unfortunately for Topics and the those stellar contributors. from where a lawyer purchases for resup- BCLMA, for all of us here in BC who From me and from all those on the ply, or resupplies items they have pur- came to know her, that opportunity is in current Editorial Committee below who chased. Goods resupplied would be Ottawa. have endorsed these sentiments: All the recorded as both revenue and expense, This is her last issue. She packed up best, Stephanie, and thanks for leaving with taxes collected and any credits her home, shipped her car and transport- your indelible mark on Topics for more claimed. ed her dog, all shortly before Christmas. than a decade. We really are losing Stephanie this time. Above all, thanks for being our special SOCIAL SERVICE SAX ON CONTINGENT The BCLMA has published Topics for friend. FEES EARNED PRIOR TO JULY 1, 2010 over 25 years; many BCLMA/VALA mem- Bob Waterman Law firms were able to defer payment of the old Social Service Tax (SST) on contingent fees earned prior to July 1, 2010 by registering these fees with the province. Jane Kennedy Lorraine Burchynsky Paula Butler As the contingent conditions have been removed, the law firms have been remitting the SST as the fees became receivable. The fees were paid to the Sunita March Ann Halkett Peter Morgan province under the old SST number and form. This will continue until these contingent fee arrangements are complete. Do not remit or record this SST on the new PST returns. So on a temporary basis, firms with historic contingent fees could have three different filing account numbers and be filing GST returns, BC PST returns and old SST returns. The changes are effective April 1, New Name 2013 with the ending of the BC HST and a return to a BC PST. Same InnovInnovativeative Solutions Charlotte Hoggard has had her own practice, T. My company’scompany’s name has changed to better reflect Charlotte Hoggard Inc., since 2006. It focuses exclusively in the areas of Canadian sales tax the work our team does. and forensic consulting. It also helps organizations and individuals with sales-tax issues. She Butler WorkplaceWorkplace Solutions represents the expertise became a Certified General Accountant in 1992 and a Certified Forensic Investigator in 2000. that my firm provides as we develop innovative Her attention concentrated on the area of sales tax when she left public practice to join the feder- solutions for you, using labour law and employemploy-- al government as it introduced the GST. After ment law to your advantage. That hasn’thasn’t changed. 10 years as auditor, investigator, author and PaulaPaula ButlerButler,r,, LL.B trainer, she returned to public practice with My team and I look forward to working with you Barrister & Solicitor KPMG, where she was a senior manager and PButler@ ButlerWButlerWorkplaceSolutions.comorkplaceSolutions.com practice leader. She has been a member of the soon to provide a great solution in your workplace. T 604.782.0373 board of several non-profit and charitable organizations, including National Director of the Certi- fied Forensic Investigators of Canada. Email: [email protected] or by phone in Victo- www.ButlerWorkplaceSolutions.comwww.ButlerWorkplaceSolutions.com ria: 250.386.6611. Paula Butler Law Corporation

WINTER 2013-2012 ✦ BC Legal Management Association ✦ www.BCLMA.org ✦ Member Services: [email protected] Topics 6

PAULA’S CHALLENGING NEW SCENARIO… THE CASE OF THE WICCAN CELEBRANT (AND TWO OTHER PUZZLES) YOU BE THE JUDGE JUDGE! Read our new scenario, then tell us how you’d ere are three true-or-false questions. Get all three correct address it. Your response will be Hand briefly tell us why you think so. You’ll receive a gift reviewed by labour lawyer Paula card at Starbucks! You are the Office Manager. How do you answer? Butler. Contributions by you and Question 1: Susan, a senior lawyer at your Paula will help you and your col- firm, has a terrible temper and goes through sup- leagues in the BCLMA solve diffi- port staff fast. Her current legal assistant, Pauline, is cult issues they might encounter in their firms. going on stress leave after providing you as HR chief with a note from her psychiatrist stating that ANONYMOUS! Your response is Pauline now suffers from an anxiety disorder as a 100% anonymous, even to the result of Susan’s workplace behaviour. Pauline tells Editors – unless you sign your you that she can no longer put up with Susan’s bul- name in the Response form. And why would you sign your name? By Paula Butler, LL.B lying, and that she will not return to work until something is done about Susan. Pauline also tells WIN! If you sign your name, you’ll become eligible to you that she has filed a claim with WorkSafeBC, and that they win a $25 gift certificate to London Drugs. And you still will call you to investigate her claim regarding Susan’s bullying. remain anonymous to our readers! We never publish win- If WorkSafeBC finds that Susan has been bullying Pauline, ners’ names. Pauline is eligible for compensation through WorkSafeBC – True or False? Question 2: Mary Ellen, your new reception- HOW TO BE OUR JUDGE ist, approaches you to ask for two days off this year. As a follower of Wicca, the modern pagan reli- When you’ve read the new scenario, click on this link gion, Mary Ellen explains that the two days are par- to let us all know what you would do: ticularly important Sabbats in the group with which she worships, and that she needs the days off for cel- www.BCLMA.org/resources/newsletters/topics/response.cfm ebration. Under your firm’s rules, she is not al- lowed to take any vacation until after the two days she’s requested. You do not have an obligation to Only your response, not your name, is revealed to our try to accommodate these days off, even without editors. pay – True or False? Next edition, we’ll print a selection of responses, com- Question 3: John, a mailroom worker at your bined with Paula’s commentary and perspective. firm, was called for jury duty last March, which be- ‡‡ We’ll also provide you with a brand-new scenario to in- came leave for a murder trial that lasted nine trigue and challenge you. BURAK ÇAKMAK months. He returned to work last month, and the firm nor- mally does performance evaluations and wage increases in January. As a result of John’s absence, you decide Towards the end of Andrea’s six-month probationary peri- not to evaluate him because of the absence, and od, you sit down with her to provide a performance evalua- you also decide that you are not going to give him tion. You tell Andrea that she has been doing an adequate the 2% increase that you are giving other support job, and has passed her probationary period, but that employees for the same reason. John is upset with she needs to make some improvements in her per- you, but you know that your decision is the right formance. In addition, she will not be getting a wage one, and there is nothing he can do about not increase until her performance improves. getting an increase – True or False? You tell Andrea that she must complete assignments when they are due – she has PAULA BUTLER’S ADVICE ON LAST been late with important tasks on more than one occasion – and she needs to be more ISSUE’S ‘THE CASE OF MOMMY careful about how much time she takes for DEAREST’ lunch and coffee, because she is not meeting her billable-hours target. Andrea seems upset by the ndrea is a recent paralegal grad who has been conversation, but says only that she will try harder. Aworking at Williams, LaMarche for six months, The following Monday, you arrive at work at 8

RON SUMNERS her first job out of college. You be the Judge ﬂ to Page 8

WINTER 2013-2012 ✦ BC Legal Management Association ✦ www.BCLMA.org ✦ Member Services: [email protected] WINTER 2013-2012 ✦ BC Legal Management Association ✦ www.BCLMA.org ✦ Member Services: [email protected] Topics 8

You be the judge ﬂ from Page 6 her mother about Andrea’s employment. ing to discuss her daughter’s job If Andrea asked her mother to go to the performance. a.m. and a woman is waiting for you in the firm, she likely will not do that again. If An- reception area. It is Andrea’s mother, de- drea was unaware of her mother taking the Don’t forget to respond to Paula’s latest HR manding to speak to you about the “unfair action she did, on the other hand, Andrea challenge, because we’d like to know what you treatment” of her daughter. may then ask her mother to not do it again. would do in her new scenario, The case of You are the Office Manager. What do you do? Either way, hopefully, Andrea’s moth- the Wiccan celebrant (and two other er will not arrive at the office again expect- puzzles), on page 6! READER RESPONSE I would explain to her that as an adult and a professional, if her daughter has something to say about her performance evaluation she should be speaking with management personally. I would explain that it would be unprofessional of me to discuss this matter with anyone Award-winning Wherever… but her daughter. Document whenever… however you want to work. Hi, this is Paula. Management I think your approach is correct. The firm’s relationship is with Andrea, not her mother. Much has been written about the so- called helicopter parents of the current generation of teens and young adults, who hover over their children long past the age of appropriateness. I have two clients who have had to face this scenario in the last few years, however, and my guess is that these types of en- counters will become more common. New for 2013 Much has been written Stop by and see us at LegalTech NY. about the so-called We’ll be unveiling Worldox GX3 Cloud, the patent-pending, premier helicopter parents of the cloud solution. It’s something truly new, unlike any other product. current generation of Take a test drive, Booth 328, 330. See you at LegalTech …

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In the current scenario, and as you note, the mother needs to be told that if her adult child, Andrea, is unhappy with some aspect of her employment, she needs to go directly to management to discuss it. It is unprofessional – and potentially a breach of confidentiality – to discuss An- drea’s employment with her mother, particularly if the mother has gone to the firm without her daughter’s knowledge or consent. I also suggest you talk to Andrea. Let her know that her mother came to the office, and explain that you will not speak with

WINTER 2013-2012 ✦ BC Legal Management Association ✦ www.BCLMA.org ✦ Member Services: [email protected] Topics 9

PARALEGAL STATUS Law Society’s paralegal reforms aim to improve access to justice by Bruce LeRose, QC; President of ters, and providing clients with a lower the Vancouver, Kamloops and New the Law Society of BC for 2012 cost option for legal services. Westminster registries. The Provincial The Law Society’s second initiative is Court is participating in Surrey and the owering the barriers to accessing jus- the designated paralegals pilot project, Cariboo/Northeast district. The pilot pro- Ltice is a fundamental challenge for now underway in both BC Supreme and ject will run through December 31, 2014. Canada’s legal community. Provincial Court. In Provincial Court, designated para- In her comments at the Canadian Bar The pilot project allows designated legals may appear to deal with uncontest- Association’s 2012 annual conference in paralegals to make limited appearances in ed first appearances, uncontested consent Vancouver, the Right Honourable Beverley certain court registries to deal with proce- orders requiring attendance before a McLachlin, PC, Chief Justice of Canada, dural applications in family law, mostly of judge, and uncontested applications for said there was, in fact, no greater challenge. a non-contentious nature. paternity testing. “In the past, I’ve spoken about how ac- The Supreme Court is participating in Paralegal reforms ﬂ to Page 10 cess to justice on both the civil side and criminal side is the most pressing problem our legal system faces,” said McLachlin. “Happily, however, many of us who are concerned by the gravity of the situation are actually doing something about it.” CORPORATION Information & Legal Support Services The Law Society of British Columbia counts itself as one of the many legal-system stakeholders taking steps to help low- Ask us about.... er those barriers. In the past, we have implemented changes that allow lawyers to unbundle Cost Recovery Integration their services and assist clients with a part TM of a case, instead of the entire matter. We Dye & Durham’s ETRAY, ETRAYTM provides cost also allow articled students to perform our fully supported effective convenience from many of the same services as lawyers, pro- electronic search and work to invoice and features viding another lower-cost option for clients. registration application automatic, account specific Our latest step is to expand the scope of allows cost recovery integration billing integration duties some paralegals can provide. Desig- by importing all fees nated paralegals can now give legal advice directly into your billing The future is now. and make limited courtroom appearances. software. This integration The Benchers earlier approved rule eliminates the need For further information changes that allow supervising lawyers to for time-consuming data entry, Call us today at “designate” competent, qualified para- unnecessary accounting 604 257-1800 / 1-800-661-1811 legals, permitting those designated para- procedures and reliance legals to take on an expanded role. on hard copies. First, designated paralegals are permitted to give legal advice directly to clients, File Importer Data in any area of law. For example, a desig- t*NQPSUDIBSHFTBOEQPTUJO nated paralegal could provide oral advice your billing software. during a meeting, or draw up a contract or a will and provide it directly to the client. In any matter where a supervising lawyer deems a designated paralegal capable of providing a particular legal service, and the client consents, the paralegal can www.dyedurhambc.com work directly with the client. This provides a two-fold benefit of freeing up a lawyer’s time for other mat-

WINTER 2013-2012 ✦ BC Legal Management Association ✦ www.BCLMA.org ✦ Member Services: [email protected] Topics 10

Paralegal reforms ﬂ from Page 9

In Supreme Court, designated paralegals may speak to uncontested renewals of notice of family claim, uncontested applications for alternative methods of service, and applications for which notice is not required. More information, including a complete list of applications designated paralegals may address, is available on the Law Society’s website.

THE ROLE OF LAWYERS Lawyers who supervise designated paralegals must follow the rules and guidelines in the Code of Professional Conduct for BC (BC Code) and the Law Society Rules. Some general guidelines to remember are that lawyers are responsible for the The Law Society of BC’s 2012 president, Bruce LeRose, left, with BC Chief Justice, Lance Finch actions and conduct of the paralegals they should also be available to provide assis- fore his term ended. A Bencher of the Law Society supervise, and it is the lawyer’s responsi- tance when required. since 2004, LeRose is currently the Chair of the bility to ensure the designated paralegal is Executive Committee, Governance Review Task properly trained and qualified. The Law EVALUATING THE REFORMS Force, Appointments Subcommittee and Litiga- Society will hold lawyers responsible for The Law Society will track the para- tion Subcommittee. He is also a member of the any mistakes made by a paralegal. Each legal initiative over the next two years. Special Compensation Fund Committee. supervising lawyer is permitted to oversee The evaluation will happen in two a maximum of two designated paralegals. streams. The first will measure the uptake If a designated paralegal appears in of the reforms and collect information re- court, he or she will be required to pre- garding cost savings and client satisfaction, sent an affidavit from the supervising through the Annual Practice Declaration lawyer on first appearance. It will state: and a survey. The purpose is to better de- 4 The paralegal has the training and ex- termine the access to justice benefits. perience to carry out the task at hand; The second evaluation will focus on 4 The paralegal’s application and materi- protection of the public. The Law Society als have been reviewed by the lawyer will track and analyze complaints arising with the paralegal; from a lawyer’s use of designated para- 4 The client consents to the paralegal legals. A sub-file will be created within the speaking to the application; lawyer’s file tracking several things, includ- 4 The lawyer knows of no facts that ing the name of the designated paralegal, should be brought to the attention of what function he or she was performing, the court that are not in the material and whether the lawyer was supervising one filed; or two designated paralegals at the time. 4 The lawyer should sign a draft of the It is anticipated data will be analyzed at proposed order sought. the end of 2013, and again at the end of In addition, the supervising lawyer the pilot project. should be available to the designated para- The information will be helpful in de- legal by telephone on the day of the ciding whether to modify the cap of two application. designated paralegals per supervising If a designated paralegal provides legal lawyer, and in determining whether the advice to a client, there are additional Law Society has balanced its responsibility guidelines to be followed. Lawyers should to protect the public, while improving ac- engage in file triage to determine whether cess to justice. a matter should be dealt with by a particular designated paralegal, given their knowl- Bruce LeRose, QC was the 2012 President of edge and experience. Supervising lawyers the Law Society, and wrote this article shortly be-

WINTER 2013-2012 ✦ BC Legal Management Association ✦ www.BCLMA.org ✦ Member Services: [email protected] Topics 11

A CANADIAN AUTHOR AND LAW-BUSINESS EXPERT WEIGHS IN Some law firms think you can improve both quality and profit By Mitch Kowalski, author and lasting com- uthor F. Scott Fitzgerald was not petitive advantage. THE INSIDER’S VIEW Aknown for his legal knowledge, but Nothing in his advice to legal writers is nonetheless Avoiding Extinction OF KOWALSKI’S BOOK valid: “One doesn’t write a book because is fantasy. Every- voiding Extinction puts into a you want to say something. One writes a thing discussed in Aunique context the current dis- book because you have something to say.” the book is being cussions many of us are having about If you’ve been part of the legal profes- used in some in- legal innovation, as well as adding to sion for any length of time, you’ve likely dustry around them, according to the book’s author, seen things that drive you – and your the world. I have Mitch Kowalski. clients – bonkers. simply applied Here’s how he approached it: Mitch Kowalski For starters, we’ve enslaved ourselves these best prac- “{The book] engages readers and to a fragile partnership structure that sacri- tices to a law firm setting. I never bought compels them to read through to the fices long-term decision-making on the al- into the fiction that law is different. end. The narrative style allows read- tar of short-term payouts. The issues discussed in Avoiding Extinc- ers to see exactly what a new model tion force the reader to seriously consider law firm (Bowen, Fong & Chandri or what is truly essential in a legal practice, simply, BFC) would look like, and what a lawyer really needs to do (and not how it would operate.” do). The book then forces readers to re- Avoiding Extinction revolves around think what it means to be a lawyer in the three main characters he invented, but new millennium. who are actually a combination of peo- To date, I’ve caught several glimpses of ple he’s known over the years. “First,” my concept in the book of the fictional he says, “we meet Maria Fernandez, law firm Bowen, Fong & Chandri (BFC) the harried General Counsel of a mul- around the world. ti-national behemoth, Kowtor Indus- In 2003, Cleveland’s Tucker Ellis (cur- tries, who is tired of being a cop and is rently at 160 lawyers and 56 paralegals) looking for a true legal partner. She de- rose from the ashes of the former Arter & cides that instead of fighting ‘gators, Hadden. When partners and associates she’ll drain the swamp. She gathers her got together to start anew, they savoured in-house legal team together to deter- the ability to start from a fresh slate. Their mine what’s important to them and to first order of business? Get rid of all the their company, so that she can then We embrace the billable hour because things they hated about the old place; sort out what value she needs to re- it provides us with certainty – not our among other things, 60% of the firm’s ceive from her outside law firms.” clients. And we invest little in finding more work is now done on a non-billable hour Next, he adds, “We meet Mark efficient ways to provide legal services, basis and not surprisingly, its team and its Reynolds, a mid-level associate who is preferring instead to increase revenue clients are all the happier. thoroughly disillusioned with the through the annual January ritual of Hunoval Law Firm in North Carolina practice of law. He sees BFC as his hourly-rate increases - whether we deserve has embraced lean-and-sigma techniques, last kick at the can before he leaves them or not. which enable it to substantially lower its the profession. He’s a new hire at Some lawyers choose to keep their overhead costs and easily compete with BFC, and we follow him through his heads down, ignore things and soldier on. vastly larger firms. Hunoval has gone so far orientation to learn about BFC’s Others merely tinker around the edges. I as to partner with the University of North competitive advantage: it does the chose a different path. I took Fitzgerald’s Carolina, Charlotte, to create a special same work as its competitors, but in a advice and wrote a book: Avoiding Extinc- Lean and Six Sigma training program for completely different way.” tion: Reimagining Legal Services for the 21st firm staff. (See sidebar for an outline of Lean And, then, he concludes, “We Century. and Six Sigma concepts. – Editor.) meet BFC’s CEO, Sylvester Bowen, After more than two decades in practice, Australia’s Slater & Gordon, the who is a strong and refreshing free- I had a lot to say about how lawyers could world’s first publically traded law firm, has thinker on how law firms can operate better deliver legal services. Better not only created new career paths for lawyers and in order to provide better, faster and from a client’s perspective, but also from a new metrics to determine how they are more-affordable service.” lawyer’s perspective; a way to create a real Avoiding Extinction fl to Page 12

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Avoiding Extinction fl from Page 11 ❷ Quasi in-house work for start-ups; and lawyers (although having met some of its paid and how they advance within the firm ❸ Acting as a subcontractor for big firms team, they are damn good!) – but because – proving that non-lawyer ownership has on routine files in order to save client they place tremendous focus on, and in- not created the apocalypse that far too costs. vestment in, process, knowledge manage- many Canadian and American lawyers Out went private offices, expensive ment, information technology, client man- fear. overhead, suits and hourly billing (mostly agement and client-budget certainty. The likes of Axiom in the United anyway), and in came the Profit 200 Karl Chapman of Riverview Law is States and Lawyers on Demand in the UK Award as one of the 200 fastest growing fond of telling me that I should stop say- are changing the perception of in-house Canadian companies by revenue growth ing that a firm like BFC doesn’t exist be- counsel about how corporate legal needs over five years. cause Riverview Law is the real-life BFC! can be addressed. Cognition is Canada’s Also in: Happy lawyers and even hap- In the wake of the Legal Services Act, answer to these models, doing work that pier clients. which allows outside investment in British falls into three categories: Riverview Law in the UK is less than a law firms, PwC London has created an ad- ❶ Providing project or temporary lawyers year old, yet it’s blown through its wildest visory service to assist General Counsel in for in-house departments; projections – not because it has the best Avoiding Extinction fl to Page 13 WHAT DOES ‘LEAN AND SIGMA’ HAVE TO DO WITH RUNNING A LAW FIRM? itchell Kowalski talks about the firm Hunoval of North Carolina perfect defect rate of 3.4 defects per million opportunities.... Membracing ‘lean and sigma’ techniques to improve the firm’s oper- The Six Sigma improvement mode – Define, Measure, Analyze, Im- ations. Here’s the kind of thing he’s discussing. prove and Control (DMAIC) – specifies the following sequence of steps for understanding and improving a process: WHAT IS LEAN? ❶ Defining the project’s goals and the requirements of internal and exter- Lean (also known as Lean Production, Lean Enterprise and Lean nal customers; Thinking) involves a set of principles, practices and methods for design- ❷ Measuring the process to determine current performance; ing, improving and managing processes. The development of Lean is at- ❸ Analyzing and determining the root causes of relevant defects; tributed to Taiichi Ohno’s articulation of the Toyota Production System. ❹ Improving the process by eliminating the root causes, and Ohno aimed to improve efficiency by eliminating particular kinds of ❺ Controlling future performance of processes. waste... which absorb time and resources but do not add value. Examples ... Distinctive Six Sigma features include the expectation that process- include mistakes which need rectification, unneeded process steps, move- quality improvements be translated into financial metrics to assess value, ment of materials or people without a [useful] purpose, unnecessary wait- and the active involvement of top management.... ing because upstream activity was not delivered on time, and the creation of goods or services that are not really needed by end-users. WHAT IS LEAN AND SIGMA? A Lean process reflects the goal of continually reducing waste and im- ... Proponents of a combined approach [lean and sigma] assert that proving work flow to efficiently produce a product or service that is per- organizations can benefit from utilizing both the customer-orientation and ceived to be of high value to those who use it. Implementation of Lean in- focus on eliminating waste inherent in Lean along with the statistical volves systematic process–assessment and analysis. tools and systematic defect-reduction strategies featured in Six Sigma. The preliminary stages of Lean assessment include “value-stream [That combination bypasses the need to force management to choose be- mapping” in which key people, resources, activities and information flows tween a better bottom line and improved quality.] required to deliver a product or service are made explicit and depicted Lean and Six Sigma are just two of numerous approaches that are in graphically. The value-stream map is a key tool for identifying opportuni- use for systematically analyzing and improving process flow and efficiency ties to reduce waste and more tightly integrate process steps, thus improv- within industries. Other similar approaches include Business Process Mod- ing process efficiency... eling, Business Process Reengineering and Workflow Mapping, as well as a variety of total-quality management and continuous-quality improvement WHAT IS SIX SIGMA? techniques, such as management accounting systems, the Japanese improve- Six Sigma, like Lean, is also a business-management strategy used to ment system called Kaizen or the Shewhart system of statistical quality-con- improve the quality and efficiency of operational processes. While Lean trol cycles which involve planning, doing, checking and adjusting. focuses on identifying ways to streamline processes and reduce waste, Six The selection of a particular process-improvement approach will de- Sigma aims predominantly to make processes more uniform and precise pend upon the specific circumstances and needs existing in a working envi- through the application of statistical methods. ronment, including the type of processes, the improvement objectives, plus Six Sigma was originally developed by Bill Smith of Motorola in 1986 the skills, knowledge and resources available in that setting. as a way of eliminating defects in manufacturing, where a defect [is] a prod- – Edited excerpt from a much longer article by Sharon Schweikhart, uct or process that fails to meet customers’ expectations and requirements. Ph.D. and Allard Dembe, Sc.D at: The name Six Sigma refers to a quality level defined as the near- http://www.ncbi.nlm.nih.gov/pmc/articles/PMC2835466/

WINTER 2013-2012 ✦ BC Legal Management Association ✦ www.BCLMA.org ✦ Member Services: [email protected] Topics 13

Avoiding Extinction ﬂ from Page 12 BCLMA 2013 SCHEDULE of ANNUAL SURVEYS driving better behaviour and value from outside law firms. urveys provide valuable data to law office managers. The more firms New ideas and new models will not SSthat respond, the more accurate the results; we need your input. stop at the Canadian border. It’s time to reconsider how we deliver The BCLMA surveys are distributed throughout the year at a time that legal services as the old model has should work for the majority of participants. Your comments are reached the end of its natural life cycle. welcome on any of the surveys, so please contact Bob Waterman, Chair As I’ve told law students on several oc- of the BCLMA Survey Committee, via email: [email protected] casions, there’s never been a more excit- Bob Waterman ing time to be a lawyer – as long as you’re Estimated Survey not a lawyer in the old mold. Distribution Date Reply Deadline SURVEY Publication Date Co-ordinator Mitch Kowalski regularly writes and speaks on innovation in legal services. Follow him on Associate March 1 March 15 April 1 Bob Waterman twitter @mekowalski or contact him at Salaries www.kowalski.ca His book, Avoiding Extinction: Reimagining Legal Services for the 21st Century, is published by the American Law Firm April 1 May 1 June 14 Sandy Delayen Bar Association (2012). It’s available in Economics Canada at Indigo/Chapters, Amazon and at Ben McNally Books in Toronto.

Staff Ratios May 1 May 15 May 31 Wayne Scott

Support Staff September 3 October 1 November 1 Raf Sansalone BCLMA & Salaries HUMAN RESOURCES

SUBSECTION Billing Rates September 3 October 1 November 1 Raf Sansalone MANAGING THE Management October 1 October 15 November 1 Leslie Morgan HOSTILE INDIVIDUAL Staff Salaries An Educational Event for all BCLMA members • The Law Firm Economic Survey will again be led by Wolrige Mahon LLP, which has Wednesday, February 13, 2013 conducted this survey for BCLMA for several years. • The Support Staff Salary Survey remains the most popular poll. Results will be Four Seasons Hotel, Vancouver compiled by Western Compensation & Benefits Consultants and distributed by the 11:45 am – 1:30 pm CBA with significant input from BCLMA. • Benefits and Charge-out Rates are part of the Support Staff Salary Survey.

Space is limited! We publish the names of all law firms who participate in the surveys, however, no direct Session available by webinar links or reference to any of the results are made public, nor are they available for confidential viewing. More Information The BCLMA Survey Committee is: WWW.BCLMA.ORG Bob Waterman, Chair, from Richards Buell Sutton LLP; Sandy Delayen of Bull Housser & Tupper LLP; Raf Sansalone of Borden Ladner Gervais LLP; Leslie Morgan of Harper Grey LLP – Leslie also represents the BCLMA Board; Wayne Scott of Alexander Holburn Beaudin & Lang LLP, and; Jane Kennedy of the BCLMA.

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‘CHANGE’ CONFERENCE 80 attendees busy MAKING THE MOVES… with packed agenda, WELCOME, NEW REPRESENTATIVES, BCLMA FIRMS networking, trade uman Resources: Shivani Chetty of Fasken Martineau LLP in show HVancouver, Lily Pollard of McMillan LLP in Vancouver, Photography by Anna Beaudry Karen Jenkins of Kahn Zack Ehrlich Lithwick LLP of Richmond and Karryn Mysyk of McLeod Law LLP in Calgary; Finance: Nan- he BCLMA’s annual conference took cy Guan of Blakes LLP in Vancouver, Yvette Whitson, Edwards Tplace once again at the River Rock Kenny & Bray LLP in Vancouver, Anne Rutto of Klein Lyons in Shivani Casino Resort in Richmond in October. Vancouver, Francis Macapinlac of McLeod Law LLP of Calgary, Chetty Eighty delegates attended the one-and-a- Shelley Ford of Cassels Brock & Blackwell in Vancouver, and Robyn LaPlante Change Conference ﬂ to Page 15 of Heenan Blaikie Management in Vancouver; Litigation Support: Deb Rhodes of Roper Greyell LLP in Vancouver, and Carly Poissant of Blakes; Knowledge Man- agement: Chilwin Cheng of Bull Housser & Tupper LLP and Andy Froese of Alexander Holburn LLP, both firms are in Vancouver; Facilities: Terri Coleman of Hamilton Duncan Armstrong + Stewart Law of Surrey; Robyn LaPlante is in this BCLMA ANNUAL sub-section as well; Technology: Burton Wong, also of Heenan Blaikie Manage- ment, and he’s also in the Training sub-section; Thomas Oakes of Cassels Brock SUMMER SOCIAL & Blackwell; Facilities: Diane Wilson, also of Cassels Brock & Blackwell.

Thursday, June 6, 2013 WELCOME, NEW FIRMS & THEIR REPRESENTATIVES lizabeth Barclay of Dolden Wallace & Folick LLP; Kelly Hoeve Bridges Restaurant, Eof Simpson Thomas & Associates and Janine Kroser of Watson Granville Island, Vancouver Goepel Maledy LLP. All the firms are in Vancouver. 5:30 pm – 7:30 pm WELCOME, NEW & RETURNING AFFILIATES Janine More Information Kroser arb Martens of Lindsay LLP in Vancouver; Lesley Rhodes of WWW.BCLMA.ORG BCave & Company in Vancouver; Sharon Dos Remedios of Burke, Dos Remedios Law Corporation in Vancouver; Meghan Clavel of Altro & Associates LLP in Vancouver, Amy Chane of Patrola Law Corporation in Surrey; and Olga Vlasova of Sager Legal Advisors LLP in West Vancouver. Premier Sponsors CONGRATULATIONS, NEW SUBSECTION LEADERS acilities & Service Management: Harmony Cornwell Fof Blakes LLP, Co Chair; Litigation Support: Michael Conde of Borden Ladner Gervais LLP in Vancouver, Co-Chair; Knowledge Management: Carol Petrie of Bull Event Sponsors Housser Tupper LLP; Euan Sinclair of Lawson Lun- dell LLP in Vancouver, both Chairs; and Human Re- Euan Harmony sources: Elizabeth Jackson of Farris LLP of Vancou- Sinclair Cornwell ver, Co-Chair. All the firms are in Vancouver. Contributing Sponsors In accordance with our Bylaws, firms are the BCLMA’s Members. Members authorize Repre- sentatives to vote and speak on their behalf. Affiliates are people from Member firms who take part in one or more of our Subsections. The list of the Affiliate Chairs and Co-Chairs as of the date of publication is always on the last page of each Topics. You can also go to our website for the latest list; just click our name at the bottom of this page.

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Change Conference ﬂ from Page 14

half-day conference, following a busy agenda of learning, networking, meeting, consulting, socializing – and having fun! Positive comments made by our delegates in the conference follow-up survey confirmed the conference was an enormous success. Thank you to everyone who attended, and to those who volun- teered many hours of their valuable time planning the conference agenda, securing qualified speakers and helping co-ordinate the festive dinner event. The success of the conference is also attributed to our sponsors, supporters, and trade show participants who, without their A discussion following an inspiring presentation by management consultant Jim Bottomley intensifies as (facing us, l to r) Lisa Gray of Ratcliff & Company, along with Change Conference ﬂ to Page 16 Lisa Dawson of Kornfeld and Alison Bissicks, of Young Anderson, listen intently.

Earlier, Bottomley posed questions.

The panel of (l to r) Raf Sansalone of BLG and Mike Weiler work with moderator Kerri Change is often a good thing. Nazlin Pearce of AHBL to discuss qualified privilege along with the do’s and don’t’s of Rahemtulla, HR Manager of Gowling, coaching lawyers who are about to take part in interviews. was awarded a new Apple iPad.

Executive coach Allison Wolf comments to Janice McAuley of Law- The Conference’s goodies were not confined to meetings, as they also packed the room son Lundell. for dining. Yes, the delegates talked of having it and eating it, too.

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Change Conference ﬂ from Page 15

significant contributions, the conference could not have taken place. Thank you to all of them for their support and help! Thank you, as well, to all who provided written feedback and suggestions with their survey. The comments will be the catalyst for change, enabling us to set and reach new goals for our next annual conference. The conference theme – embrace, integrate, manage – will live on. We will learn from our delegates’ suggestions and embrace this challenge to provide an even better conference in 2014. Join the Conference Committee and enjoy the adventure of the challenge to improve and enhance the 2014 conference! The session of presenter Stacey Holloway, ‘Leading in Times of Transition’, focused on best practices when dealing with changes inside a firm that mean the end of jobs or transitions.

The business fair that accompanied the Conference sessions was busy, and attendees often crowded around one booth or another to see how sponsors could help their firms.

Top: BCLMA president Cindy Hildebrandt, Middle: Mike Weiler, and Susan As famished attendees dinner and relaxed after a busy day at the Conference, Spalding at the Conference they were serenaded by the band Tumbao

WINTER 2013-2012 ✦ BC Legal Management Association ✦ www.BCLMA.org ✦ Member Services: [email protected] SALUTE TO THE BCLMA’S 2012 CONFERENCE SPONSORS WE THANK ALL OF OUR SPONSORS AND TRADE-SHOW PARTICIPANTS! OCTOBER 26–27, RICHMOND, BC

Contributing Sponsors Other Trade Show Participants (Prizes | Services) Alf Software iworx Enterprises Arlyn Recruiting Emelles’s Catering Anna Beaudry LaserNetworks Ethical Bean Photographic Design Heritage Office Furnishings Savoury City Oak Systems ARC Document Solutions Savvy Training & Consulting International Van Houtte Coffee Services Digitech Renewable Power Concepts Law Firm Support Printer Cartridges Boughton Law Corporation Davis LLP Granville West Group Quickscribe Services Employee Benefits & Group Gowling Lafleur Henderson LLP Retirement Teams Sudden Communications Miller Thomson LLP

Owen Bird Law Corporation Herjavec Group/ Systems Auditing Paine Edmonds LLP Hitachi Data Systems Ratcliff & Company LLP Iron Mountain Canada TOR – The Office Resource Simpson Thomas & Associates

WINTER 2013-2012 ✦ BC Legal Management Association ✦ www.BCLMA.org ✦ Member Services: [email protected] Topics 18

PART 1 OF 2 - MAKING E-MARKETING WORK FOR YOUR FIRM cated. Here is a sample:

How to tap the power of search engines Smithson LLP : Alabama trusted tax attorneys | to market your ﬁrm on the Internet Lawyers serving Birmingham, Montgomery, AL By Steve Matthews, Note the variety of phrase combina- President, Stem Legal will help tions created between the geographic you get terms and the words lawyer and attorney. awyers and their firms increasingly un- the most Also note how the firm’s name is placed Lderstand that participating in social from all at the beginning of the tag’s text, the most networks and other online forums is an your oth- valuable location within the tag’s structure. expected element of business develop- er online Keep this order intact, so as not to sacri- ment today. efforts. fice the firm name for subject-oriented That does not, however, mean that the We’ll searches. firm’s website takes a backseat. On the begin Remember that your website must contrary, site optimization and online par- from the back up all your other marketing initia- ticipation are intimately connected. premise tives. And because your Title tag is also Done well, search-engine optimization that your the clickable text displayed in your (SEO) programs are about getting your firm has Google record, keeping the firm’s name firm’s website properties in proper order, Steve Matthews done the up front makes your entries distinguish- ensuring that when lawyers participate on- proper keyword research to identify the able, as they look more professional. line that the sales chain is not broken. words and phrases that will best attract Remember, the last place most new your target audience – so if that hasn’t yet Alt text coding for images: On a related web-based contacts visit before picking up been done, make that your first step. note, every image on your site – logos, the phone or emailing you continues to be Then read on. photos and the like – should have an Alt

ON-PAGE OPTIMIZATION FACTORS You want to reach out Your website is your Search ranking factors are often bro- and engage people in a ken down into two parts: on-page factors ultimate online shingle. such as coding, and off-page factors such variety of online Think of it as the hub of as link popularity. On-page factors are networks, and use those everything else you do must-be-done items, since without them, other engagements to most sites have little chance for any kind online. of ranking success. attract people back to Here’s an overview of primary to-dos. your site. Unique title tags. Within the source code your website – a statement that includes of every web page is the Title tag, a spot to Text attribute specified. This is a textual blogs and social-media venues, where it’s specify that page’s title on the top bar of description of the image, and it serves two usually bad form to deliver sales messages, the window. Many firms today rely on a important functions: It helps the search anyway. content-management system (CMS) to au- engine understand what the image is, and Your website, then, is your ultimate on- tomatically generate these titles based on it replaces any images that should happen line shingle. Think of it as the hub of ev- page content. not to load properly. erything else you do online. You want to While that’s an improvement over the Concise meta descriptions: The Internet reach out and engage people in a variety days of hand-coded sites where title tags houses a surplus of outdated informa- of online networks, and use those other were often incomplete or absent, cus- tion with respect to the use of meta tags engagements to attract people back to tomized title tags help generate higher rank- and their impact on search rankings. your site. ings, allowing for more keyword combina- Description tags and meta keywords At the same time, though, the soft costs tions than the typical CMS’s default titles. tags are, in a nutshell, HTML codes of online participation are an enormous For SEO purposes, the Title tag is an which are inserted into webpage investment for lawyers. If the firm website opportunity to tell the search engine exact- headers. doesn’t back up those efforts, lawyers who ly what the page is about. Each Title tag They contain brief information about participate online aren’t maximizing their should include the firm’s brand, a few the page’s content. Firms should include time investment, and the full impact on keywords describing the page’s content both types of tags in their web pages, but business generation will never be known. and geographic terms – but most impor- with reduced expectations compared to Here are some of the best practices to tantly, every page of your site should have years past because the search engines employ in a law firm SEO program that a Title tag that is unique and never repli- Tap Search Engines ﬂ to Page 19

WINTER 2013-2012 ✦ BC Legal Management Association ✦ www.BCLMA.org ✦ Member Services: [email protected] Topics 19

Tapping Search Engines ﬂ from Page 18 ble to implement this structure site-wide, on projects involving knowledge management, web key landing pages must be addressed – and technology. He has been named one of Cana- have de-emphasized their importance. meaning your professional bios and prac- da’s “Top 24 Legal Social Media Influencers” by Microsoft’s Bing and a few other search tice-area pages. Lawyer’s Weekly. Find or follow him at: engines still give the Meta Keywords tag a de- As an example, look at this clumsy 604.826.8072, [email protected], preciated weight, but Google has stated lawyer profile URL: www.stemlegal.com Twitter: @stevematthew or publicly it gives the meta-keywords tag zero follow his blog: www.stemlegal.com/strategyblog weight. The Meta Description tag still deliv- http://firmwebsite.com/professionals/ ers a marginal impact (perhaps from one professionalbio.asp?profid=4&tmpid=3433 to three ranking spots), but nothing close to the impact of a well-considered title tag. Now compare it with this one, which is more of a best-practice URL structure: BCLMA ANNUAL Simple keyword-driven URL structures: Web- http://firmwebsite.com/attorneys/jim-smith site URL addresses are another opportunity GENERAL MEETING to provide subject clarity to search engines Next issue: We’ll talk about how to use por- and, at the same time, simplify site naviga- tions of your site’s content to improve how people Friday, April 5, 2013 tion for human visitors. who are looking for what your firm does can ac- Richards Buell Sutton LLP A best practice here is to forgo, or re- tually find it. 700, 401 West Georgia, Vancouver move, URLs that are nondescript, that in- 12:00 pm – 1:30 pm clude a question mark, or that embed any Steve Matthews is the Founder and President of kind of database field. Stem Legal, a company based in Mission, BC, More Information Instead, try to use URLs that include that does web development, publishing and strate- WWW.BCLMA.ORG relevant keywords, that match the most gy. It helps lawyers and law firms maximize their plausible search order and that have terms online presence and attract new business opportuni- separated by dashes. Even if it’s not feasi- ties. Matthews has previously worked in law firms

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WINTER 2013-2012 ✦ BC Legal Management Association ✦ www.BCLMA.org ✦ Member Services: [email protected] Topics 20 EVENT ANNOUNCEMENT Document Solutions Gotcha! CLEBC presents Electronic MANAGEDMANAGED PRINTRINT SERVICESSERSERRVVICESVICES FROMFRF OM ARC Discovery 2013

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WINTER 2013-2012 ✦ BC Legal Management Association ✦ www.BCLMA.org ✦ Member Services: [email protected] Topics 21

CLEBC event ﬂ from Page 20 the old movies, criminals simply toss in- realm, the battle over bits and bytes can On February 7, criminating evidence into fireplaces or pa- occur in large commercial cases involving per shredders. Today, it lives forever in an massive amounts of electronic data. BC’s Continuing Legal electronic world. It’s there to be discov- On February 7, BC’s Continuing Legal Education (CLEBC) tracks ered or legally remain hidden – depend- Education (CLEBC) tracks the emerging the emerging practices ing on the winning legal argument. practices in one of the most dynamic ar- All BC lawyers and their staff will ben- eas of law: Electronic Discovery (or e-dis- efit from CLEBC’s conference on electron- covery). This particular program is a quick provincial jurisdictions. ic discovery. Join us for this full-day agen- exploration of the current tricks and tasks E-discovery finds a foothold in most le- da on February 7, 2012, at the Pan Pacific facing litigators and their e-discovery man- gal practices. From family lawyers trying to Hotel Vancouver, or attend remotely via agement colleagues. It’s called: Electronic prove adultery to corporate litigators un- live webinar. For more information on Discovery 2013 – (Almost) Everything You covering fraud, the nature and longevity of this exciting conference: www.cle.bc.ca or Need to Know in One Day. legal evidence continues to increase. In 604.669.3544. The program reveals practical how-to procedures and technology options for law firms. It will prove useful for anyone in- BettyBetty is volved in litigation and discovery. First, exhauexhaustedted we’ll cover the documents you need to obtain from clients, chain of custody rules frfrom and social media evidence. creatingcreating a newnew E-discovery bfbf system.tem. finds a foothold in most legal practices. From family lawyers trying to prove adultery to corporate litigators uncovering fraud, the nature and longevity of legal evidence

We’ll also explore how to control costs, including those addressed in the Se- dona conference cost-containment proto- col. In the afternoon, we will tackle the most onerous task of all – culling vast amounts of data, with and without an e- discovery vendor. We’ll also reveal the latest culling computer techniques – a must-attend session! It will be a thought-provoking day. CLEBC is truly enthusiastic about bringing expert litigators together to discuss best practices and professional ethics with you. They will present overviews of important e-discovery principles and case law in BC. They will also offer a glimpse of the elec- R.Johnson tronic capacity of present and near-future courtrooms. Case law across Canada will be highlighted, providing a current “big 604.687.7555 | rjohnsoncorp.com picture” snapshot of e-discovery in other

WINTER 2013-2012 ✦ BC Legal Management Association ✦ www.BCLMA.org ✦ Member Services: [email protected] Topics 22

LAW-FIRM CONTENT MARKETING feature you or your firm in the media they represent (newspaper, magazine and tele- You already know how it’s made, but you’re vision interviews and features). Owned media involves an investment using new digital channels to distribute it of in-house time and resources to develop strong content. However, it can help firms By Doug Jasinski, Principal, & David substantive sharing of knowledge and ex- reduce their reliance on the significant ex- MacLean, Content Consultant, pertise that today is known as content pense and the “here today, gone tomor- Skunkworks Creative Group marketing. row”, transitory nature of paid media. It Content marketing can also be concep- also gives firms more control than earned ontent marketing has quickly become tualized as a form of owned media – you media, which may or may not happen and Cthe buzzword for marketers looking to create content and distribute it through over which the firm will likely have little increase the bottom line in a variety of various channels that you own or control or no say in the final product. industries. (your website, a client seminar you devel- The relationships between different Coca-Cola, for example, recently un- op, etc.). media are dynamic, and content market- veiled its multi-million-dollar plan to pur- Owned media is often contrasted with ing can act as a powerful intermediary be- sue content marketing over traditional ad- paid media or earned media. Paid media tween them. vertising, as has merchandising giant refers to purchasing space on somebody There are good examples of these dif- Proctor and ferent forms of media in Gamble and a recent social-media cam- number of other Lawyers that have traditionally shirked television ads, paigns. The relative novel- blue-chip corpo- print ads and billboards as being, as they put it, ty of social media influ- rations. “unlawyerly,” have actually embraced for years now ences journalists to This outpour- the more substantive sharing of knowledge and ex- constantly churn out arti- ing of support for cles about the innovative content market- pertise that today is known as content marketing. ways companies like ing has, not sur- Southwest Airlines, Coca prisingly, pricked the ears of Cola and Old Spice use the medi- the legal industry. um; the same thing happens on a So what is con- smaller scale within the tent marketing? legal and business press. In essence, it in- Essentially, these cor- cludes any activity porations or firms create that involves the content so engaging, or active creation communicate in such a and sharing of unique way, that journal- content to engage ists feel compelled to potential and cur- write about them. rent clients or But when corpora- thought leaders in tions in other industries your industry. pursue a bold new initia- Specific exam- tive in social media, they ples of content often first create tradition- marketing include al ads to draw in an initial law-firm websites, group of users. This dy- blogs, social me- namic creates a scenario dia pages and the where paid advertising old stalwart: client draws people to owned newsletters. media, popularizing the Despite con- owned media to the point

tent marketing’s that it draws the interest ILLUSTRATION BY ROBBIVERTESUMNERS current trendiness, it is not a new practice. else’s marketing channel to advertise your of journalists who, in turn, create earned Lawyers that have traditionally shirked product or service (billboard, magazine media. television ads, print ads and billboards as ad, et al.). In the legal context, we regularly see being, as they put it, “unlawyerly,” have Earned media refers to building a pro- even more of a straight line with lawyers actually embraced for years now the more file through third-party journalists who Contented Content ﬂ to Page 23

WINTER 2013-2012 ✦ BC Legal Management Association ✦ www.BCLMA.org ✦ Member Services: [email protected] Topics 23

Contented content ﬂ from Page 22 ing trends, content marketing is the one who blog (owned media) getting fre- medium in which lawyers might rightful- quently tapped by the legal industry and ly be called pioneers. mainstream press for interviews or guest Now it’s time to take those funda- columns in traditional publications mental skill sets and see how your firm (earned media). can apply them more effectively in to- Content marketing is a natural fit in day’s multi-channel online environment. the law-firm environment because many of the core skills of lawyers – reading, writing, and presenting complex ideas Doug Jasinski is the founder and Principal of in a persuasive way – are also the skills Doug Jasinski David MacLean Skunkworks Creative Group Inc. His role spans required to create strong content. Search engines crawl the web. constantly brand strategy development, conceptual creative For firms or individuals pursuing con- looking for content. If you have written 20 work, copywriting, website, blog and search en- tent marketing, your website should be articles on spinal injury, and your biggest gine optimization strategy, assessment of new viewed as your headquarters online and competitor has written none, you are far technologies and oversight of all projects and work the first step in your content-marketing more likely to show up in search results for produced by the agency. Reach him at strategy. keywords related to this type of injury. [email protected] or 604.739.8976. Law firms already know intuitively how to do content marketing, showcasing the David MacLean is a copywriter, social media substantive breadth of their knowledge marketer, researcher and editor. His role involves Content marketing is a without offending the conservative sensi- the development of engaging content for Skunk - natural fit in the law- bility of their profession. works’ clients. He also manages search engine and firm environment Although the legal profession is often social media marketing campaigns. Reach him at because many of the chastised for its slow response to advertis- [email protected] or 604.739.8976. core skills of lawyers – reading, writing and presenting complex Need to hire ideas in a persuasive a Paralegal? way – are also the skills required Advertise directly to almost 700 BCPA members. For job posting rates, email Content that you create online, regard- [email protected] less of the channel where it is initially Bo!Fttfoujbm! placed, should almost invariably lead Qbsu!pg!uif! users back to your website. Mfhbm!Ufbn For firms that have already invested in Visit our website at: www.bcparalegalassociation.com a top-rate website, blogs often become the logical next step in a content-marketing campaign. We have already seen how in- vesting in well-written and concise blog content can positively affect a potential client’s view of a firm. In a recent survey of in-house counsel, 21% of respondents indicated that legal blogs were a “very important” factor that influence hiring outside counsel. Content marketing is also worthwhile for search-engine optimization (SEO). Producing substantive legal content on a regular basis will – over the long term – greatly enhance your firm’s visibility in search-engine results.

WINTER 2013-2012 ✦ BC Legal Management Association ✦ www.BCLMA.org ✦ Member Services: [email protected] winter social Topics 24

135 ATTEND ANNUAL WINTER SOCIAL November prelude to cool Yule proves popular once again, as attendance continues to rise along with the fun Photography by Dennison Lee

embers of the BCLMA are a truly About 135 Representatives and Affili- a lively evening of wine, song and a deli- Msocial group of like-minded indi- ates, sponsors and guests gathered at the cious Dickens buffet. This annual event viduals and they demonstrated that Terminal City Club on November 29 for Winter Social ﬂ to Page 25 recently.

BCLMA ANNUAL WINTER SOCIAL

Thursday, December 5, 2013

The Terminal City Club 837 West Hastings, Vancouver 5:30 pm – 9:30 pm

More Information More Winter Social pix on Page 25 WWW.BCLMA.ORG From left to right: Nancy Sartene of Blakes, Jay Cathcart of Farris and Donna Kitigawa of MacKenzie Fujisawa

A Tribute to our Winter 2012 Social Sponsors Premier Sponsors Premier Sponsors of BCLMA

Event Sponsors Event Sponsors of 2012 Winter Social

Contributing Sponsors Contributing Sponsor of 2012 Winter Social

WINTER 2013-2012 ✦ BC Legal Management Association ✦ www.BCLMA.org ✦ Member Services: [email protected] winter social Topics 25

Winter Social ﬂ from Page 24 keeps on growing! A big thank you to our sponsors, below, whose financial support enables us to throw such grand events.

Winter Social ﬂ To Page 26

Justin Thomson of Corporate Couriers Lo- gistics, which was also a BCLMA 2012 Pre- mier Sponsor, with Christa Warner (centre) From l to r: Tim Wurtz of Baker Newby, Rory Seward of Dye & Durham – a BCLMA Pre- and Lisa Evenson, both with Harper Grey mier Sponsor – are with Katherine Jacobs and Ingrid Miller, both of McQuarrie Hunter

Elizabeth Borrill and JoAnne Peppiatt of event sponsor ZSA; Euan Sinclair and Kathy Hogarth, both of Lawson Lundell LLP; and Caroline Burns of Cassels Brock LLP

Tiffany Postler (right) of Stewart Title – More Winter Social pix on Page 26 a Winter Social Supporter Sponsor – presents a draw prize to Rob Antejos (left) and Barry Riback, both with SAI and also one of Nazlin Rhametulla of Gowlings. the event’s sponsors, flank Sharon Cheng of Boughton Law Corporation

WINTER 2013-2012 ✦ BC Legal Management Association ✦ www.BCLMA.org ✦ Member Services: [email protected] winter social Topics 26

Winter Social ﬂ from Page 25

Many people went home with amazing door prizes generously donated by our sponsors, as well as additional gifts from Alf Software and the BCLMA. Mark your calendars now for next year’s event. BCLMA’s Annual Winter So- cial will take place on December 5, 2013 at the Terminal City Club in downtown Vancouver. A special thank you to Dennison Lee who took another round of great pictures, which will be available on the BCLMA website under Social Events (the address is at the bottom of this page, a login is required to see the photos). See you soon at our next social event.

The Blakes Contingent (L–R): Larisa Titova, Natalia Semenova, Maggie Edwards, Nancy Sartene and Harmony Cornwell are with Nancy Guan

Caitlin Spelliscy, Alexander Holburn LLP, Christina Haddrell of Farris LLP, Julie Wong of Bull Housser LLP, Helene Dove of McMillan LLP and Alicia Bond, also of Bull Housser

Bob Waterman of Richards Buell Sutton and Wayne Scott of AHBL bookend former BCLMA president Stephanie Marsh, who Catharine Rae, Sandra Evans, Charmaine Hall and Andrea Russell was soon to move to Ottawa are all from Borden Ladner Gervais of Vancouver

WINTER 2013-2012 ✦ BC Legal Management Association ✦ www.BCLMA.org ✦ Member Services: [email protected] Topics 27

BCLMA’S VOLUNTEER HERO AWARDS How to turn ideas into reality while volunteering at the BCLMA

his edition, we honour Lisa Daw- tracting excellent volunteers who step up unteers, and also shares their future plans. son, our veteran chair of the to dedicate their precious time, knowledge If you’ve got the spirit, contact any Board TBCLMA’s Small Firms subsection, and energy to the success of the Member or subsection leader (see back and the Director of Operations at Korn- Association. page) to learn more about volunteer feld, Vancouver. Our Volunteer Heroes segment highlights opportunities. The BCLMA has the good fortune of at- the hard work and dedication of our vol- We’d love to work with you!

THE HONOUR ROLL OF THE VOLUNTEER HEROES OF THE BRITISH COLUMBIA LEGAL MANAGEMENT ASSOCIATION

HEROES • HO Lisa Dawson, ER NO TE U N R Director of Operations at Kornfeld LLP and U R L O O L L Chair, Small Firms Subsection, BCLMA, V

•

C N Vancouver

L O E I G T A IA C L M O AN ASS AGEMENT Interviewed by Sunita March of CFM Lawyers

BCLMA OR I heard about VALA in the 90s. I wanted to join, but my ﬁrm did not understand the value of this kind of networking! At VALA MEMBERSHIP… my next ﬁrm, they asked me which associations I wanted to join. I joined the BCLMA in 2007.

I started by attending meetings. I gradually went on to Co-Chair and Chair the Small Firms subsection, and acted as CONTRIBUTIONS Speaker Liaison for the 2012 BCLMA conference. It’s all about giving back. At a certain point in your career, you INCLUDE… just feel like you have to give back to those people and organizations that supported you.

It is a personal commitment and a very strong belief in giving back. It’s also about maintaining balance. Through- WHY DO YOU out particularly stressful times at work, I felt most happy when I undertook projects for the BCLMA. It was my es- CONTRIBUTE? cape! I would work on BCLMA activities on the weekends and feel rewarded doing so.

I liked facilitating people’s ideas and turning them into real, constructive things. And even if the best laid plans don’t OVER THE YEARS, come to fruition, the process is still good and valuable. You learn something from the process and hopefully use that I HAVE ENJOYED knowledge towards building or improving something in the future. I watched BCLMA people who did not feel comfort- CONTRIBUTING BECAUSE… able speaking in front of groups do it anyway, and did not let their discomfort stop them from sharing information they felt would be valuable to others. I admired them, and I could see how the information they shared with us was useful.

I recently sent an email using memberConnect outlining a dilemma our firm faced regarding billing and corporate records. We needed clarification on the Law Society’s stance on billing anticipated disbursements, as well as a relat- WHAT DO YOU ENJOY ed question of marking up expenses. I thought our firm was the only one with this question. But I was wrong. The MOST ABOUT THE response was tremendous. It’s terrific to be able to reach out to members, and equally great that they respond. BCLMA? The networking and the mentoring are fantastic. The opportunity to exchange information is so rewarding – personally and professionally. It helps us determine whether we are following leading practices.

HOW CAN WE MAKE THE Show up! That’s really the bottom line. At the very least, Representatives and Afﬁliates should attend meetings and MOST OF OUR events. Ask questions and give feedback. I encourage people to take a role within the organization. It doesn’t have MEMBERSHIP? to be for the full year. You can help with projects like the Conference, or align yourself with a mentor.

1. Put yourself out there! This group is gregarious, welcoming and friendly! I think this welcoming atmosphere is di- WHAT ARE SOME TIPS YOU rectly attributable to the BCLMA Board. 2. Don’t be afraid to be selfish. Enjoy the parties and ask questions about CAN SHARE ABOUT things you are interested in learning more about. Set up presentations back at your firm, share what you learn. 3. WORKING IN LAW FIRMS? Don’t accept “no” if your firm tells you that you can’t join the BCLMA. Create a business case. Ask the BCLMA Board to help you create one.

Establish more work-life balance. To me, this means taking part in association memberships, family, physical activi- WHAT’S NEXT ties, and feeling less anxious about having interests away from work. As for work, the next chapter is all about man- FOR YOU? aging people and their expectations at the new ﬁrm.

WINTER 2013-2012 ✦ BC Legal Management Association ✦ www.BCLMA.org ✦ Member Services: [email protected] Topics 28

HOW TO USE PHOTOS IN YOUR MARKETING Fancy websites do Strengthen your ﬁrm’s brand with not take the place attention-grabbing images of legal require- By Anna Beaudry, CPA, CPP, 4 Can translate that into a unique image. ments. President, Anna Beaudry At a five-star restaurant, the chef makes Do you8 Photographic Design the meal great – not the fancy stove. High- feel com- priced gadgets do not replace the training fortable tudies show that if you display a photo- and wisdom that evolve from professional with the in- Sgraph in your firm’s advertisement, experience. dividual? blog or poster, the viewer will stop to So how do you tell the difference be- Mutual look. tween a true professional and someone trust and Therefore, you have a mere fraction of who has a fancy camera? Eight important confidence Anna Beaudry a second to brand your firm’s impression factors set a Professional Photographer that the desired work will be per- or key message. Since fast decisions are apart from faux-tographers: formed with the utmost attention is based on fleeting visual scans, that image 1 Does the photographer take the time to crucial. must be an attention grabber. understand your demands and the cul- So how do you know if it’s good ture of your firm? THE BUSINESS PORTRAIT SESSION enough to attract clients? Do the business 2 What is the style of photography? Does Here’s what you can expect in connec- portraits of your professionals meet your it relate to the branding you wish to tion with a business-portrait session: firm’s high-quality standards? Do your portray? Take a look at their portfolio 4 Good communications skills: A qualified, professionals like their portraits? and make sure that you see the style professional photographer takes the When you invest in printed materials you want or need is present. time to listen to the client by focusing like brochures and magazine ads, or not only the camera but on the person- spend valuable resources on trade-show ality of her subject. presence and social-media activity, you It’s a good idea to 4 Instructions: A good photographer will need to make sure you command the create an appropriate advise how to best prepare for your right kind of attention, or else your efforts, budget for photography session together: time and money end up wasted. a. How mental preparedness is neces- It’s a good idea to create an appropri- and acquire high-quality sary to portray the right image; ate budget for photography and acquire images. Create a line b. How to choose attire (e.g. selection high-quality images. Create a line item for item for photography in of proper colours); and photography in your company budget; it is your company budget; it c. How to manage hairstyling and a valuable investment in the future of your grooming. firm. is a valuable investment 4 During a session: Based on what you in the future of your have arranged with your photographer, MAKING THE RIGHT INVESTMENT firm you should have the opportunity to If you buy images from stock agencies, create a few different poses, expres- you’re probably not getting exclusive rights sions, and maybe even change your to that image; meaning, the same image 3 Is there a guarantee of satisfaction of- outfit if required. You can request to could easily show up in your competitor’s fered? see the images and make your selec- ad. Duplication such as this will dilute your 4 Does the photographer have solid re- tion, as well as ask for special attention brand and confuse your clients. Create ferrals? (retouching to remove a blemish, for original, professional images and show 5 Is the photographer a member of a pro- instance). your customers that you take pride in your fessional association who must adhere 4 After a session: A professional photogra- people and your services. to a stringent code of ethics and stan- pher should supply you with a variety When you hire a professional photog- dards of honesty in all transactions? of different final products, depending rapher, you don’t only buy technical abili- 6 Is the photographer accredited in a spe- on your needs. You may need prints ty or someone with an expensive camera, cialized field? Accreditation demon- for your boardroom, or a file to send you invest in someone who: strates that the photographer is capable to the national newspaper for an an- 4 Has years of valuable experience with of delivering image excellence and sets nouncement, or an image uploaded to people; them apart as being industry leaders in your website. If you require digital files, 4 Knows how to interpret the personality a chosen category. make certain to be informed on the of your business; and 7 Is the photographer legally in business? Branding with photos ﬂ to Page 29

WINTER 2013-2012 ✦ BC Legal Management Association ✦ www.BCLMA.org ✦ Member Services: [email protected] Topics 29

Branding with photos ﬂ from Page 28 release outlining the details of the differ- sure that you are delivering the right mes- ent uses of the images created by you and sage is a priority for a pro. specifics of file storage. With what’s the photographer. known as “data loss”, there is no guar- You may be required to pay a retainer Email Anna for an e-document entitled A Quick antee that your images will live forever on account if this is the first time you are Lesson on Digital Formats to learn more, and in a digital format. Negatives withstood doing business with each other. Check the visit www.AnnaBeaudry.com to view her portfolio. the test of time, but pixels are a lot less payment terms on the invoice. Digital pro- Backed by three decades of experience, Anna earned stable. Consider that you are responsi- cessing or file management fees may ap- recognition in 2011 as a Certiﬁed Professional ble for storing this image. ply. These are fees for processing raw files Photographer (CPP) through the Professional Pho- into a variety of final output formats such tographers Association, and awarded the presti- A CLEAR UNDERSTANDING OF TERMS as jpg, tiff or psd. gious Craftsman of Photographic Arts (CPA) des- Your photographer will likely ask you This may also include the cost of stor- ignation in 2012 by Professional Photographers of to fill out and sign a contract setting out age media, colour calibration for output, Canada. Her images have been published in lead- the details of your project and each per- sizing, retouching, burning to disks or ing magazines, and have earned Sam, Georgie and son’s responsibilities. This should specify sending FTP. Building Owners and Managers Association what you are purchasing exactly, the A professional photographer has the awards for her clients. Anna has been honoured for agreed-upon price, what format your im- knowledge and expertise to add significant her outstanding contribution to the photographic in- ages will be delivered in, and the license value to your brand and knows how to use dustry through the Canadian Association of Profes- sets out how you may use your images. visual symbols to clearly communicate sional Image Creators. Contact her at 604-616- Most contracts contain a standard model your message to your customers. Making 9712 or [email protected]

Beaudry, as she considered her brief for this photograph of Brent Kerr, Derek Winnett, Peter Fairey and Peter Snell, all of Gowlings, says, “Posing, lighting, clothing and choice of environment all play important roles in conveying the key brand message for the Gowlings team; to inspire trust as an effective business partner.” Inset: An ad developed for the photo.

WINTER 2013-2012 ✦ BC Legal Management Association ✦ www.BCLMA.org ✦ Member Services: [email protected] BCLMA BOARD OF DIRECTORS, SUBSECTION CHAIRS & CO-CHAIRS

BOARD OF DIRECTORS Susan Spalding, Director ADMINISTRATION Cindy Hildebrandt, President Owen Bird Jane Kennedy, Richards Buell Sutton LLP D: 604.691.7546 BCLMA Administrator D: 604.661.9267 [email protected] & Membership Services [email protected] PO Box 75562, RPO Edgemont Village Paula Kiess, Director North Vancouver, V7R 4X1 Anita Parke, Secretary McCullough O’Connor Irwin LLP P: 604.988.1221 Thorsteinssons LLP D: 604.646.3308 F: 604-988-1221 D: 604.602.4280 [email protected] [email protected] [email protected] Leslie Morgan, Director Ernie Gauvreau, Director Harper Grey LLP Gowlings D: 604.895.2854 D: 604.443.7607 [email protected] [email protected] Angela Zarowny, Treasurer Lori-ann Birdsall, Director Angela M. Zarowny, BA, CGA, Gowlings Accounting Services D: 604.891.2264 D: 604.351.0124 DENNIS COX [email protected] [email protected]

SUBSECTION CHAIRS

Facilities & Service Management Michael Conde, Litigation Support Co-Chair Technology Marina Pellerin, Chair Borden Ladner George Lo, Chair CFM Lawyers D: 604.632.3494 Alexander Holburn Direct: 604.331.9533 [email protected] D: 604.643.2168 [email protected] Knowledge Management [email protected] Euan Sinclair, Harmony Cornwell, Co-Chair Chair Lawson Lundell Blakes Trainers D: 604.631.3303 D: 604.631.9124 [email protected] Tara Cain, Chair [email protected] Davis Carolyn Petrie, Co-Chair D: 604.687.9444 Bull Housser [email protected] Finance D: 604.641.4943 Pelar Davidson, Chair [email protected] Gloria Bordon, Co-Chair Oyen Wiggs Harper Grey D: 604.676.9071 Small Firms D: 604.895.2217 [email protected] Lisa Dawson, Chair Kornfeld [email protected] Aimee Kunzli, Chair D: 604.331.8300 Slater Vecchio [email protected] D: 604.602.5493 [email protected] Natalie Foley, Co-Chair Miller Titerle D: 604.681.4112 Human Resources [email protected] Marketa Rumlena, Chair Fasken Martineau TOPICS EDITORIAL COMMITTEE Bob Waterman, Pelar Davidson D: 604.631.3276 Chair Stephanie Marsh Richards Buell Oyen Wiggs [email protected] [email protected] D: 604.661.9241 D: 604.676.9071 Elizabeth Jackson, Co-Chair [email protected] [email protected] Farris Vaughan D: 604.661.9350 Lorraine Burchynsky, Topics Advertising Ann Halkett Jane Kennedy [email protected] Boughton Law Alexander Holburn BCLMA Administrator D: 604.647.4162 D: 604.628.2705 D: 604.988.1221 [email protected] [email protected] [email protected] Litigation Support Lisa Rennie, Chair Paula Butler Sunita March Peter Morgan Gowlings Butler Workplace Solutions CFM Lawyers Morgan:Newsletters D: 604.891.2795 D: 604.782.0373 D: 604.331.9535 D: 604.683.3241 [email protected] [email protected] [email protected] [email protected]

WINTER 2013-2012 ✦ BC Legal Management Association ✦ www.BCLMA.org ✦ Member Services: [email protected]