A “ FOR THE said that there were Three Estates in Par MAKERS OF T H E liament, but in the Re porters' Gallery yonder there sat a ‘Fourth ESTABLISHED 1894 Est a te’ more impor tant far than they all.” Published Every Saturday —Carlyle's Heroes at Broadway & 59th Street, F O U R T H and Hero Worship” (Columbus Circle) New York Lecture V E S T A T E

Two Dollars A YEAR. No. 1004 New York, SATURDAY, MAY 24, 1913 TEN CENts A Copy

WILLIAM E. GONZALES, Editor of THE Col. UMBIA (s. C.) STATE, who MAY BE

THE NEXT AMERICAN MINISTER TO CUBA,

See Ninth Page, 2 THE FOURTH ESTATE. MAY 24, 1913.

LABOR D IS PUTES which he performed during the CHANGE ON MON ILLINOIS PUBLISHERS time for which back pay was asked. SETTLED. TREAL HERALD. OPPOSE LIBEL BILL. The board then took up a con Resolutions opposing passage of NATIONAL ARBITRATION tention existing between Washing B RIE R L E Y SELLS PART the Lee O'Neil Browne bill to ton (D. C.) Typographical Union amend the libel laws of Illinois and BOARD CONSIDERED No. 101 and the Washington local STOCK–NEW INTERESTS establishing a virtual censorship IMPORTANT CASES. of the A. N. P. A. regarding mats. WILL EXPAND PAPER. over the newspapers, and also the This case came before the board Hurburgh bill suppressing the pub Several matters of importance to on a demand by the Washington James S. Brierley, principal cwn lication of certain patent medicine publishers in relations with the In Newspaper Publishers' Association er of the Montreal Herald, has dis advertising, were adopted Tuesday ternational Typographical Union that members of the Publishers' As posed of a large block of stock in by the Illinois Daily Newspaper were considered at the last meeting sociation be permitted to use plates the Herald and will shortly leave Association in session at the Hotel of the National Board of Arbitra or mats of foreign advertisements with his wife and family for a pro La Salle, Chicago. tion in Indianapolis. Representing with local selling addresses without longed visit in England, probably The publishers took the position the A. N. P. A. at the meeting were reproduction, under that portion of remaining away from six months that any press censorship is a bad Labor Commissioner Henry N. Kel section 8 of the contract between to a year. Mr. Brierley is retain move. In regard to the Hurburgh logg, W. S. Jones of the Minneapo the parties in interest, which reads ing his position as president of the bill, while, it is asserted, none of lis Journal, Hilton U. Brown of as follows: Herald Company, and in his ab the members of the association now sence Fred Abraham will act as the Indianapolis , and Charles “In addition to the use of foreign accepts the sort of advertising H. Taylor, Jr., of . plates or , matrices of foreign, advertise general manager. aimed at in Senator Hurburgh's The board took up consideration ments and comic sections without being The new arrangement, it is learn reset, each newspaper may use in any ed, does not imply any change in measure, which already has passed of the appeal from a decision of the weck the equivalent to four pages of news the senate, the publishers neverthe local arbitration board in Toronto. or feature matter in the form of matrices the ownership of the fine new less protest against arbitrary action This case had been before the board or printed pages or supplement without Herald building, which rests with on the part of the di resetting. Mattel, required to , be reset Mr. Brierley and Mr. Abraham. at a previous session. The Toron shall be reset within fourteen days after recting the publishers what sort of to publishers were represented by its use.” This property has proven a very business they may or may not ac J. F. MacKay of the Globe, and This is the board's decision: profitable investment, owing to the Joseph E. Atkinson of the Star. rapid growth of values in the cen cept. The publishers' representatives “There being nothing in the fore tral business part of Montreal. It The publishers also brought up a going to indicate the understanding is understood that the interests resolution regarding the question explained their position to be that of the parties in interest as , to of advertising managers of daily they could agree to nothing except whether or not foreign advertise which have been brought into the newspapers going to local dealers a denial of the appeal. The repre ments which have local selling ad Herald, propose developing its with the proposition of boosting the sentatives of the International business in every direction. dresses are to be considered as local Mr. Brierley has worked for newspapers instead of the maga Typographical Union declined to advertisements, it is necessary to zine. In other words they resolved sign a decision denying the appeal, years under a great strain. Sixteen to have their local merchants boost and proposed that a seventh man determine this question upon the years ago he was the proprietor of custom with respect to such adver the St. Thomas Journal. Since go the use of newspapers to the sales be called in to pass upon the issues, tisements which prevailed when the man of the manufacturer, instead as provided in section 10 of the ing to Montreal he has striven with arbitration agreement. This was agreement was made. a persistence that was remarkably of asking what magazine advertis “It is stated in the union's brief, ing such manufacturer is doing. accepted by the representatives of and not denied by the publishers, well directed, and which has shown the publishers. that advertisements of this descrip itself in the appearance of the It was unanimously agreed that Herald. While Liberal in politics, TYPESETTING MACHINES tion were considered local adver the Herald's course has been on the the selection of the seventh man FREE TO CANADA. should be made by Mr. Kellogg and tisements in three of the four side of British connection and Mr. Lynch, the usual procedure to newspaper offices affected when the prompt and liberal support of the The removal of the duty on type be followed in case they disagree; contract which applies was signed. Imperial navy by Canada. It has setting and typecasting machines The contention of the union is refused to follow the lead of the imported into Canada is considered the seventh man to pass upon the therefore sustained.” appeal of the union as contained in Liberal reactionaries and obstruc a great boon by the printers and section 8 of the “Appeal of the To tionists in the House of Commons, publishers of Canada. In the past ronto Typographical Union No. 91, Consideration was given to the and has thus secured the approval the duty has been twenty per cent. to the National Board of Arbitra appeal from the decision of the of the best classes in Montreal, re No typesetting or typecasting ma tion, from the Award of the Local arbitration board in a scale conten gardless of politics. chines are made in Canada, so that Board of Arbitration on the News tion between Spokane Falls Typo The job printing department, every machine purchased since this graphical Union No. 193 and the known as the Herald Press, is do duty was put on has been subject paper Scale,” as follows: Spokesman-Review, of . Spokane, “(8) We appeal against the entire ing a very large business. Fred to a tax of from $400 to $700, ac award on the ground that the award was but the board being unable to agree, erick Abraham, general manager of cording to the style of the machine. not an arbitration award within the ap the case was postponed for consid the Herald, is well known in news plied meaning of the arbitration agree eration at a later meeting. The Removal of this duty will mean a ment, but was merely the findings of a paper circles and was at one time saving of at least $75,000 to the board of conciliation, in proof of which Spokesman-Review was represented advertising manager of the St. Canadian purchasers of these ma we submit the typewritten report of the by Messrs. Young and Baker. Thomas Times. chines during the ensuing twelve proceedings of the said board which had months. never been submitted to the scale com The board took up a case involv mittee or the Toronto Typographical Un THE NEW OWNERSHIP OF Another change in the tariff that ion for rati.cation or rejection.” ing the question of price, and one was of special benefit to newspa half under certain conditions in THE ST. LOUIS STAR. pers was the removal of the duty It was further agreed that the the Toronto mailers' scale. It was local parties may appear at the decided to refer this matter to The St. Louis Post-Dispatch says on photographs imported for use hearing to present their arguments, Commissioner Kellogg of the A. that the principal new owner in newspapers. The objection to or may submit briefs if they prefer; N. P. A. and President Lynch and of the St. Louis Star is John C. this duty was not so much to its nothing in this action of the na Roberts, vice-president of the In effect on the cost of these photo tional board to prevent settlement Vice-president Smith of the I. T. ternational Shoe Company, whose graphs as to inconvenience caused of the differences locally if the U., in order that they might try to purpose is to establish a congenial by their frequently being held up parties concerned can reach an reach an adjustment. business for his two sons, now in in customs offices pending their agreement. college, one of them at Princeton. clearance. AN ALABAMA PROJECT. While Mr. Roberts declined to The Canadian Press Association The board took up a case from discuss his purpose in buying the has worked hard for the removal New York City, which involved a A company has been organized of these duties during the past two to publish a new paper in Hurts newspaper, his friends, among them contention between New York boro, Ala. The capital stock is Edward S. Lewis, who has been years, and it is largely due to its Typographical Union No. 6 and the made president of the Star-Chroni ºfforts in the matter that they have $2,000, all of which has been paid been removed. New York local of the American in. H. M. Herin and several other cle Publishing Company, said that Newspaper Publishers' Association, one of his primary objects was to prominent local people are inter provide a calling for his sons. regarding the claim for back pay ested. SUING EVERYBODY'S to one of the members of No. 6. A politician high in the councils Richard E. Sloan, formerly Unit The board being in doubt after STUDENTS HAD CHARGE. of the Democratic Party credited considering all of the papers in this Mr. Roberts with a desire to pro ed States district judge of Arizona, case, referred it to Commissioner The literary department of the lo ject himself into national politics as has started suit for $100,000 dam Kellogg and President Lynch, with cal Normal School edited the the backer of ex-Governor Joseph aces for libel against the Ridgway instructions to ascertain whether Wayne (Neb.) Herald in its edi W. Folk for President in 1916. Publishing Company of New York, the member of No. 6 for whom tion of May 15. The news matter owner of Everybody's Magazine back pay was claimed had received for the entire edition was gathered The Watauga (S. D.) Progress He complains of an article entitled pay for work of a political nature and written by the students. has ceased publication. “Uncle Sam, Law Breaker.” MAY 24, 1913. THE FOURTH ESTATE. 3

CONGRESS ACTS ON N. Y. ADVERTISING GOLFERS P. O. TROUBLE. A variety of competitions and a That Enterprising Newspaper the wealth of prizes were provided for AN APPROPRIATION TO the first tournament this season of the Metropolitan Advertising Golf, RELIEVE THE 8-HOUR NEW YORK GLOBE Association over the links of the LAW CONGESTION. Hackensack (N. J.) Golf Club Thursday. - Now that Congress has voted an has adopted for all work Four-ball foursomes were the or urgency appropriation of $600,000 der in the earliest part of the day, to cover deficiencies in the Post and resulted in a tie between Office service, Postmaster-General George Burd and D. L. Hedger, Burleson and his lieutenants have WOOD DRY MATS and Lee W. Maxwell and John H. settled down to working out a plan Hawley, each pair with a best ball for the immediate improvement of abandoned of 69. It was decided to settle the the demoralized condition. and has the use of Drying Tables. tie by means of another eighteen In a general way the Post Office hole circuit, and the result was that officials plan to employ immediate each pair returned a 72. It was additional clerks and carriers on a The NEW YORK GLOBE now operates then that the committee decided to temporary basis to meet the demor the most modern and efficiently equipped toss a coin, and Burd and Hedger alized conditions caused by the STEREOTYPE FOUNDR1' were the winners. eight-hour law. The relief will go newspaper The afternoon foursomes were first to the big cities where the mail in America. decided by means of combining the congestion has been worst. Un gross scores minus the aggregate doubtedly New York will be one handicaps of the players, and W. of the first great mail centres to It can now give the advertiser quicker atten Eugene Conklyn and Frank H. Sis receive the aid which the Postmas tion and better typographical reproduction than son were the winners, with 164— ter-General now has at his disposal. I4–150. can any other daily newspaper. - It is apparent, however, that the An eighteen-hole medal play han present urgency appropriation of The NEW YORK GLOBE /ead; in the dicap, in three classes, was run off $600,000 will give relief for only a in the afternoon. L. W. Williams, brief period. In the Senate it was adoption of progressive methods, and the with 81—11—70, showed the way in contended that the deficiency in WOOD DRY MAT spe//, progress. Class A. William C. Colt, with 92 the postal appropriations might —18–74, and Myron Robinson, amount to $5,000,000 a year on ac with 91—17–74, tied for the Class count of this new eight-hour law. B prize, Robinson winning on the It is apparent that unless this law Are YOU among the Quick or the Dead 2 toss. Hartley Davis was the Class is repealed Congress will be obliged C winner, with 92—22—70. to make a continuing series of defi ciency appropriations such as has WOOD FLONG COMPANY., N. Y. SUN STOCK BRINGS just been obtained. Meantime the HENRY A. WISE WOOD, Pres. service, being subjected to uncertain BENJ. WOOD, Treas. & Gen. Mgr. $1.500 AT AUCTION. No. 1 Madison Avenue, ties of legislation, will inevitably be NEW YORK. Five shares of New York Sun in more or less of an unsettled con Printing & Publishing Association dition. It is the firm conviction in stock, valued at $1,000 each, brought Washington that the Postmaster WILBERDING TRANSFERS $1,500 apiece at auction in the Real General will be obliged to seek the TRENTON TIMES CELE Estate Exchange on Wednesday. It repeal of the eight-hour law, or at HIS WESTERN LIST. BRATES. was stated that they were bought in least the substitution of a more by the Sun Association. reasonable statute. The newspapers heretofore rep In keeping with fine growth resented western office the Ninety shares of preferred stock Two amendments were offered in in the of the of the city of Trenton, N.J., in the in the Hartford (Conn.) Post, val Wilberding the Senate Tuesday for repeal of J. C. Company will be past twelve years , the Trenton ued at $100 each, were to have been the eight-hour law, but they were transferred to the John M. Bran Times has given a splendid example auctioned off at the same time, but ruled out on points of order sus ham Company, both East and West by its progressiveness. When the they were withdrawn. tained by the Vice-President. Con on June I. present management took charge in gress leaders are opposed to the Mr. Wilberding will continue to 1901 was an eight-page TRADE PAPER CHANGE. personally represent as heretofore, introduction of any legislation in paper, housed in a basement, used Charles Farmer, for past the present session other than that in the Eastern territory, his list of only two linotypes and had a cir W. the proposed by President Wilson, but papers, which are the Cleveland culation of about 8,000. twenty years editor of the Millinery Plain Dealer, Minneapolis Tribune, Trade Review, New York, has it is believed here they will be . Today it has its own large build withdrawn from publication obliged to take up this eight hour Pittsburgh Gazette Times and ing, sixteen linotypes and a circu that Chronicle Telegraph, Louisville and has acquired an interest in the proposition before adjournment of lation of 24,500 daily net. Now a Illustrated Milliner, of which he the present session. Post, Washington Herald and St. Second giant press is being built will editor-in-chief. frequent Joseph News-Press. for the Times with capacity be He There is a strong likelihood also The list transferred to the Bran a of ly has appeared before Congress that the question of Sunday deliv 24,000 twenty-four page papers an and state in opposition ham Company is made up of the hour. The Times has been a leader ery of mails will come up at this Raleigh News and Observer, Ma to the numerous bird laws advo session. The provision in the last in most of the movements for city cated by the Audubon Society. con Telegraph, Mobile Register, betterment and was a leading ex postal appropriation bill preventing Pueblo Chieftain, Colorado Springs delivery of mail on Sunday slipped ponent of the Commission form of PUBLISHERS STOP SUIT. Gazette, Lincoln State Journal and city government. by without the knowledge of many News. The Pittsfield (Mass.) Journal In success that thus far Senators. They have received the has Company has withdrawn its suit thousands of complaints, especially MINISTERS IN A SUIT. attended its efforts the publishers against Mayor P. T. Moore for an from traveling men and from coun Rev. James B. Chick swore out a of the Times quietly this week ob alleged account for which the may try districts, and several Senators warrant Tuesday for the arrest of serves the completion of twelve or's salary was attached. The liti already have indicated their inten the Rev. Stephen A. Nettles, editor years of accomplishment. Owen gation has been settled, and it will tion of moving for a repeal of this of the Southern Christian Advo Moon, Jr., is the manager of the not be entered in court. section of the Times. bill. cate, on a charge of assault and . One of the Senators interested battery. GREEN AND LIGNIAN. in this phase of recent postal leg They had a dispute over a finan GOING ABROAD. The Olivet (Mich.) Optic has islation is Mr. Gallinger of New cial transaction and it is alleged James T. Tower has resigned the passed into the hands of new own Hampshire. Speaking Sun Mr. Nettles struck Mr. Chick. of the editorship of Good Housekeeping, ers. Frank W. Green and John day prohibition clause, he said on Lignian are the new proprietors. the floor of the Senate that it had New York. He intends to go MOVES TO OHIO. abroad on an extended tour through been absolutely without reason. SOUTHERN W. F. Meyers has become editor England and Switzerland and NEW DAILY. the Urbana Italy. of (O.) Daily Citizen. - A daily paper called the Leader is The annual meeting of the South He was formerly postmaster of Mr. Tower is succeeded by W. to appear this month at Belaire, W. ºrn Illinois Editorial Association is Denison, Ia., and chief clerk in the F. Bigelow, who has been with the Va. Its publishers will be the firm in session at East St. Louis, Ill. office of the Governor of Iowa. Hearst Magazine for some time. of Ross & Robinson. 4 THE FOURTH ESTATE. MAY 24, 1913.

CANADIAN P R E SS months than is usual during that . LEGAL ENFORCEMENT period. ASSOCIATION. The seven advertisements dealing OF RIGHTS OF with hot weather advertising will PLANS FOR THE MEETING IN be followed by others explaining the real functions of advertising TORONTO—AGAIN TO AD They will have the double purpose VERTISE ADVERTISING. BOOK LOVERS of creating greater confidence in advertising and advertised goods A very complete and elaborate among the general public and of program has been arranged for the interesting non-advertisers in the convention of the Canadian Press CONTEST COMPANY value of advertising as applied to Association in Toronto on June 3 their respective products and serv and 4. It will be the forty-fifth an AND ITS PATRONS. 1ce. nual meeting or the organization The campaign will conclude with and plans are being made to care Referring to our certificates, advertisements dealing in a general for a record attendance. Besides catalogues, answer way with the cost of advertising in the newspaper representatives from books and contest system, we beg to say that in order Canadian publications. every part of Canada, a number of to protect our copyrights, trade This campaign of Canadian Press prominent publishers from the Unit; mark and pending Association, like the preceding one ed States have promised to attend patent and the iſ...}. thereof by our patrons conducted last spring and summer, as well as British newspaper men and ourselves, we have employed is in the hands of a special commit who are now visiting America. Messrs. Maurice tee composed of J. F. MacKay, The sessions of the meeting will B. and Daniel W. Blumenthal, of 35 Nassau Street, business manager Toronto Globe; be held at the King Edward Hotel. New York City, as our general counsel to take William Findlay, business manager Following the meeting there will be such Ottawa Free Press, and John M. an excursion of the members to legal action for injunctions and damages as may be Imrie, secretary Canadian Press As Northern Ontario and the famous deemed advisable in every case of infringement that Sociation. mining country of Cobalt and Por The copy for the campaign is be cupine and Algonquin Park to last may occur anywhere in the United States. ing prepared by the advertising three days. committee of the Toronto Ad Club, - In addition to proceedings already instituted and The Canadian Press Association which is composed of C. T. Solo has concluded arrangements for a about to be begun, our said attorneys and their rep mon, J. C. Kirkwood, A. J. Denne, second campaign to advertise ad resentatives in the various H. C. Cantelon and John This states have been instructed M. Imrie, vertising throughout Canada. Mr. Imrie is the chairman and the campaign will consist of forty-five to use every lawful means available for the prevention other members are connected with 450-line advertisements, insertions of any invasion of our rights and the rights of our leading Canadian advertising of which will commence on June 2. agencies. - Each of the 135 daily newspapers patrons in the premises. The advantages and fruits The recognized advertising in Canada has been asked to con of our system which it has taken years of labor and agencies of Canada are co-operating tribute 20,000 lines of space to this in the campaign by contributing to campaign; to give the advertise: large sums of money to place on its present excellent the cost of composition, plates and ments position at top of column and basis, belong to us and our patrons and we shall not mats of the advertsements. along side reading matter; and to This second campaign will take in insert them according to a schedule tolerate any direct or indirect improper interference more than daily newspapers. Cop that will be supplied. there with. ies of the advertisements will be The advertisements are supplied sent to all the weekly newspapers to the co-operating newspapers in of Canada and they will be asked plates or mats, as desired, and the Any Publisher who may desire complete detail; for to provide space for them. This schedule of insertions is being ar was done to a certain extent in con ranged so as to cover each city most conducting our improved Book/overs' Contest and use nection with the first campaign. A effectively. - our system and copyrighted catalogue, anſwer book and more aggressive effort will be made Indictive of the progressive to secure the co-operating of the ness of the daily newspapers of service, may upon application directed to our main weekly newspapers in this second Canada and their appreciation of the office given below, obtain the details that will prove campaign. value of advertising when applied to their own or other products, in that our methods mean added circulation, new adver BRISBANE DENIES RUMOR. response to the first announcement tising contracts and that ſuch a contest wil/ popular A strong rumor gained circula: of this second campaign contracts tion this week that Arthur Brisbane. were signed by seventy-six daily ize a paper to such an extent as to more than pay for the $50,000-a-year editor of the New newspapers—considerably more than its coſt. York Evening Journal, was going one-half of the daily newspapers to leave the Hearst organization tº in Canada. take charge of the New York Sun There has since been a material One paper under for William C. Reick. increase in this number and it is our methods put on To THE Fourth Estate Mr. almost certain that when the cam Brisbane denied absolutely the truth paign commences on June 2 the over Eight Thousand Circulation. of the report. “You can say fºr number of co-operating daily news me,” he said, “that there is pº papers will be in excess of 100. This Another paper within three weeks put tively nothing to the rumor. My will mean that during the next few contract with Mr. Hearst still has months more than two million lines on over Seven Thousand Circulation. five years to run.” of daily newspaper space will be The plan is in most cases self-sustaining as to actual cost and in A NEW PULITZER MAGAZINE used to advertise advertising several instances a profit has been made. throughout Canada. Over fifty papers have exclusive dealings with us. We can handle Walter Pulitzer of New York in The first seven advertisements in fifty more. We charge nothing for the service. We will supply com tends to start on September 1.4 this campaign will have as their new national magazine for the diº. plete copy and conduct your contest and rely on our income in part cussion of important national purpose the maintenance of adver from what we earn through the sale of our books. and tising during the summer months. The MEMPHIS COMMERCIAL The INDIANAPOLIS STAR international questions. A hurt?" They will show the inefficiency of APPEAL, seemingly, from present reports, of experts on domestic and fºº" the policy of many one of the leading papers advertisers to of the country, reports that its have in their Booklovers' Contest political questions will be establish eliminate or materially cut down second Booklovers' Contest will more than forty thousand in ed in Washington. The periodical their advertising during the sum terested contestants. The Contest will be known as Pulitzer's Magº mer months. They will show exceed in popularity and results how that of its first. is the talk of the State of Indiana. zine. It will contain department; this policy results in a loss of busi Write them if you care to do so. devoted to literature and art. ness momentum that must be re Write them if you care to do so. gained at great cost in the fall. WOMEN MEET. Further, they will show how adver The The Illinois Woman's Press As tising may be used to stimulate the Booklovers’ Contest Company, sociation held its mid-mºtº activity of customers and probable 1044 Phelan Building, SAN FRANCISCO, CAL. meeting at the Crerar Libſº customers to more extensive pur Send for DE LUXE Pamphlet. Saturday afternoon. chasing during the hot weather MAY 24, 1913. THE FOURTH ESTATE. 5 PHILADELPHIA SCORES A GAIN. 3 MODEL 8’S 3 MODEL 9'S

Quick-Change Model 8 Quick-Change Model 9 Three-Magazine Linotype Four-M agazine Linotype The Philadelphia The Philadelphia PUBLIC LEDGER NORTH AMERICAN installs 3 More Model 8's, 1 More Model 9. installs alongside of its Six Model 8's Now has Six 8's and Two 9’s. 2 Model 9’s. These installations are important indorsements of the fact that The MULTIPLE LINOTYPE //ay Is the MODERN //ay. MERGENTHALER LINOTYPE COMPANY., Tribune Building, NEW YORK. CHICAGO : SAN FRANCISCO : NEW ORLEAN St: 1100 South Wabash Avenue. 638-646 Sacramento Street. 549 Baroline Stree. TORONTO: CANADIAN LINOTYPE LTD., 35 Lombard Street,

HARPER'S WEEKLY rating a complete editorial depart ing suggestions for editorial expres STICHER IS PRESIDENT. ment, ‘comment' included, in the sion and special articles. He hopes, The Fourth District Editorial IS SOLD. autumn.” he said, to make the Weekly “the Association of Kansas held its Until about August the title spokesman of the rising standards spring meeting in Osage City last HAD BEEN LOSING MONEY Harper's Weekly and its nature of of this country,” and “the kind of Friday with an attendance of more contents will be retained by the magazine which the person who than fifty. H. C. Sticher of the –McCLURE'S AND HAP new owners. It will be edited by wants to know about things but Osage City Free Press, and George GOOD NEW OWNERS. Norman Hapgood, who resigned doesn't want to be bored will like.” Morgan of the Peabody Gazette from the editorship of Collier's Mr. Hapgood will have full con were elected president and secre The Harper Brothers publishing Weekly last fall because of political trol of the editorial policy. He ac tary, respectively. They will de house of New York has sold the differences with Robert J. Collier, counts himself neither Republican cide upon the time and place for second of its periodicals within a particularly over the latter's sup nor Democrat, nor Progressive, but the fall meeting. month. It is Harper's Weekly, port of Roosevelt, instead of Wil iudependent in politics. He expects Five papers were read at the ses famous for years as an expounder SOn. to keep on as chairman of the sion: By H. E. Rickel of the Esk ºf conservative Democracy. The The new owners will make fusion committee in New York City. ridge Tribune-Star, about the im Weekly becomes the property of the Harper's a vigorous Progressive Harper's Weekly has been pub portance of editorial conferences; McClure Publications, Inc., of New weekly in its support of the Demo lished since 1856, and for many Marco Morrow of Topeka, on the York, which also owns McClure's cratic administration in Washing years its editor has been Colonel subject of the preparation and sale Magazine, the Ladies' World and ton and may support Fusion in local George Harvey, president of Harper of advertising; A. A. Torrance of the Housekeeper. politics. Mr. Hapgood was recent & Brothers. The Harper Com the Lebo Star, on newspaper in Colonel Harvey made this state ly elected to lead the Fusion forces pany still owns Harper's Magazine surance; Harrison Parkman of the ment regarding the sale: in the coming municipal campaign. and the North American Review, Emporia Times, state fire marshal, "We sold the Weekly for the Mr. Hapgood said that with the monthlies. Three weeks ago it sold about newspaper shops as fire risks, same reason that we sold the Bazar. exception of himself all the officers Harper's Bazar to William R. and Mrs. Frank Jarrell of Topeka, it was losing money and had been and managers of the new Harper's Hearst. regarding personality in newspaper for some time. We had a good Weekly Company will be the same work. offer from good people and accept as those of the McClure publica THE EDITOR AND THE SONG. An elaborate banquet was served ed it. A periodical dealing chiefly tions. The editorial policy when at the hotel in the eveniug, presid with public affairs is necessarily changed will include a full, author I breathed a song into the air; fully served in the evening, presid much in evidence, but as a matter itative and active treatment of It fell to earth by the editor's chair. ed over by President Sticher. ºf fact the Weekly brought in hard public affairs, the same attention He, with scornfully curling lip, The Commercial Club gave the ly one-tenth of the gross revenue being given to the intellectual world Returned it, with a rejection slip. editors a twenty-mile automobile of the house. and foreign affairs of interest to drive. "Our experience is that too many American business men. The Long, long afterward, when I'd periodicals get in one another's way. magazine will be a national periodi sold JAMES RETIRES. Harper's Magazine and the North cal. The sale goes into effect on My song elsewhere, for a sum un A deal has been closed whereby American Review, both of which June 1. told, H. C. James has sold the Sedan are prosperous, are all we need and Mr. Hapgood said that his plans This editor, by some hazard strange, (Kan.) Times-Star to Roy L. all we can publish advantageously were tentative, but he thought he Reprinted it bodily, signed—“Ex Fruit of Cherryvale. The new in conjunction with our book busi would print no fiction, and no pic change.” owner takes possession at once re ness. I shall transfer my own edi tures except as they would help to lieving C. A. Dunn, who has man orial work to the North American illuminate the Weekly's articles. W. E. Thompson is now editor aged the paper for Mr. James since Review, beginning a series of arti He expects to travel about the of the Charleston (W. Va.) Labor April 1. Mr. Dunn will continue cles in the July number and inaugu United States a good deal, gather Argus. with the paper. THE FOURTH ESTATE. MAY 24, 1913.

It is a fact that without vacation trips. Many period prizes MANAGER THE Fourt H. Estate. were awarded during the contest, SIR: I had often heard that THE FourtH Estate was a good ad exception the BEST such as diamond rings, talking ma chines, cash, gold watches, shopping vertising medium for premium manufacturers. bags, etc. That is the reason why I gave THE FourtH Estate the first ad Daily Comics vertisement of the “Home Emergency Medicine Chest,” which has The annual three-man tourna just been put on the market as a premium for newspapers and maga and the BEST ment conducted by the New York zines. Evening Telegram has concluded The replies so far received from those two ads leave no doubt as after a very successful season. Be to the pulling power of THE FourTH Estate in the premium line. Sunday Comics sides the individual prizes there Am getting up some new ads and you may expect some good-sized are those put out by the were fourteen cash team prizes, the ads in the near future—especially for those issues in which THE first being the Evening Telegram Fourt H. Estate covers the convention of the International Circulation McCLURE SYNDICATESº loving cup and $100, and the rest Managers' Association. Yours very truly, 5 West 34th Street, NEW YORK amounting to over $400. The past season's was the thirteenth annual HOME REMEDY COMPANY., tournament of the Telegram. The By G. B. DEAN. William H. Watson's association is made up of twenty New York City, May 19, 1913. seven of the best clubs from New PICTURES, STORIES, York City and New Jersey. LECTURES, DRAMAS BOOKLOVERS' CONTESTS Silver BEST Premium ARE INTERESTING MANY. “The concensus of press opinion of both Free popular song hits are being continents, speaking eloquentl of DR. given to readers of the New York Unique as a circulation builder. WATSON'S work, is that he a master Sunday World. NEwsPAPERS FROM ATLANTIC To THE Let us tell you the experience of of art and literature. Highly instructive, others. Adapts itself to ANY illuminating and very wondrous books. PAcific REPORT CAMPAIGNS campaign—great or small. Each pictufe a work of Art.” The Arizona Republican, of Phoenix, has inaugurated a circu BEING SUccessful. Write for “Publishers Proposition” to lation campaign, under the man PREMIUM DEPARTMENT Art School Publishing Co. Reports of unbroken business INTERNATIONALSILVER CO., MERIDEN, CT 2317 Michigan Avenue, CHICAGO, U.S.A agement of the Northeastern Cir activity come from the Booklovers' culation Company. Automobiles Contest Company of San Francisco, are offered as capital awards in A Circulation Booster both city and state, and the prize of which T. G. Dreyfus is presi Special Service Co. Not Guaranteed—But Recommended dent. Fifty of the big papers of the list is one of the largest ever of country are now doing business Reputable Contest Specialist Any Amount of fered in the Southwest. Player with this company. The Indian pianos, pianos, diamond rings, Always ahead in new features. Free Motton Picture News apolis Star, in the midst of its con High Class, Dignified, Productive musical and business scholarships, test being conducted on the Book Every Week. real estate and gold watches are 307 Publication Bldg., Pittsburgh. some of the other awards offered. lovers' Contest Company system, Including Matrices or Electrotypes of reports it is the talk of the vast Photoplay Stars and Pictures from the films. territory in which the Star circu We conduct all kinds of Write to The Berkeley (Cal.) Daily Ga lates. The MOTION PICTURE NEWSPAPER zette has under way a campaign for The contest on the Memphis Circulation CONTESTS PUBLISHING COMPANY., circulation, offering tours of Commercial-Appeal gives the pros Mecca Building. Europe, diamond rings, bank ac Broadway at 48th Street, NEW YORK pect of even overtopping the first counts, and other awards to young one run by this paper in adding Write The VERY BEST NEW DAILY women. The campaign has already many more readers to the 60,000 secured splendid results and prom COMIC ON THE MARKET. daily and 94,000 Sunday who are | ises to be very successful. The now taking the paper. In the last “Ah Yes! Our Happy Home.’’ Northeastern Circulation Company contest more than 15,000 answers BY GEORGE McMANUS is handling the campaign. were turned in at the close. * MYERsº Write for details. Five big papers West of the The San Francisco Call is pre wateriod, ſows. International News Service senting a leather covered, illustrat Rocky Mountains are conducting 200 William St., NEW YORK CITY. contests, using the Booklovers' Con is now running Campaigns on ed Bible, either St. James or Douiai, test Company system. The New the PRESS, Sioux Falls, S. D. and for coupons from the Daily Call. York Evening Mail recently closed the CHRONICLE, Spokane, Wash BUILDING UP THF Robert E. Perkins is now circu its fifth contest. lation manager of the Middletown There is something of interest to CIRCULATION. (O.) Journal. He formerly occu all newspaper publishers and cir The Pu/tz Co. Ltd. culation managers in the advertise pied a similar position with the Circulation Contests that actually A subscription voting contest for Grand Rapids (Mich.) News. ment of the Booklovers' Contest the youngsters of the city, in which Company on “Legal Enforcement build. Quiet and dignified service $500 in cash was awarded as prizes, Nathan R. Garrison has resigned of Rights” on page four of this that is a credit to your newspaper: number of THE Fourt H. ESTATE. has just been closed by the Dillon as circulation manager of the Osgood Bldg., RACINE, WIS (S. C.) Herald. A. B. Jordan, the Tampa (Fla.) Times to enter the publisher, states that the campaign insurance and real estate business FOR SOUTHERN WOMEN. . added 1,000 new subscribers for the at Fort Myers. Herald. The winner, an eleven The Southern Woman's Maga Newspaper Contest zine, of Nashville, has issued its year old boy, received $185 as his NASH AND ASSOCIATES BUY share of the prize money. first number. The magazine is DRESS. filled with interesting fiction, spe Specialists. A. G. Dulmage, business manager The publishers of Vogue have cial articles and attractive depart of the Phoenix (Ariz.) Gazette, purchased Dress from McCready ments. The new publication is de wm. L. BETTS Co. tells THE FourTH ESTATE of a con Beals Company, of New York, and signed primarily to interest South Suite 406, World Building, NEW YORK test just closed by his paper, which will consolidate with it Vanity Fair, ern women. he says is “just a little bit different.” which they have purchased from The managing editor is Sarah D. It was not necessary for the con the Beeman Company. Halley, of Atlanta, widow of the BANK A PURCHASER. late Thomas G. Halley, a well testants to collect money in order “Vanity Fair has been pur The Leesville (Ky.) News-Ad. to win, yet the Gazette paid a com chased,” Conde Nast announced, known Nashville newspaper man. She was for several years connect vocate has been sold at publić,” mission on all collections made and “rather for the possibilities in its tion to the Citizens' Bank of §§ prizes for those turning in the development than for any particu ed with Uncle Remus' Magazine most money. Votes were given and has done much literary work. burg. The price paid was $1,375. lar past merit.” - on six months' and yearly subscrip It is announced that all of the tions only; the same number of best fashion and society features of votes for old and new business. Dress will be retained. In addition The IDEAL “MORE CIRCULATION If collections were made it did not the new publishers expect to devel Ağ MEANS affect the number of votes in the op the publication along new lines SYSTEM CO. MORE ADVERTISING least. The contest ran for five by handling certain features in the 23 Mathewson Street, and BETTER RATES. weeks and 2,370 subscriptions were manner of papers like the Sketch PROVIDENCE, R. I. added, 834 being new. A little over and the Tatler in England. Dress $3,000 in actual cash was collected will be edited to appeal to men as “The System That Develops Satisfied Subscribers.” by the contestants. The prizes were well as women. MAY 24, 1913. THE FOUR TH ESTATE. THE CIRCULATION lation managers. They were, at NO OTHER PREMI UM has ever been offered first, crude adaptations of prize CONTEST. drawings conducted by papers in for circulation promotion which appeals more to France less than a score of years women than the AN ARTICLE BY GEORGE L. ago. At first there was more lot tery than competition in them, but A UTOMATIC Mr. C. H. Breed, Circulation GEIGER OF THE SALT rapidly all the shadowy features Manager of the Spokane (Wash.) LAKE TRIBUNE. were eliminated; they became “Re SELFWINDING Spokesman-Review, writes: wards for energy” rather than “The Hawthorne clothes reel PArt I. “Something for nothing.” has been an excellent premium for CLOTHESLINE us, and we are well satisfied that The question: “Are voting con Then, too the instantaneous suc it is a first-class premium for any cess of the scheme, undeveloped as MADE BY THE one to use, being something that tests good things for newspapers?” practically every housewife would discussed in the past two numbers it was at the outset, attracted un like to have either in her kitchen of THE FOURTH Estate by Sidney responsible, unreliable would-be A/awthorne AMfg. Co. or bath room, some using them in promoters, just as the discovery of both places. We have made sev D. Long, has created wide interest Also manufacturers of eral re-orders upon the original among circulators, as is apparent a rich mining district or the loca order placed.” from the many letters received tion of a new railroad town brings METAL SPECIALTIES, from them expressing their opinions undesirable characters along with 9 Spruce Street, BRIDGEPORT, CONN. and asking that the discussion be legitimate promoters and settlers. continued. But just as the excitement of the A Wecessity in Every Household. THE Fourth Estate here with first moments soon dies out in new presents an article on the subject camps and towns to be replaced by by George L. Geiger, circulation a steady and sane growth towards conducted campaign carried out. GET TO-DAY'S manager of the Salt Lake City permanency so did the new circula Too many items contribute to NEWS TO-DAY Tribune. tion Eldorado quickly settle down wards their success to make any to a business level. complete review possible. But a Telling why a voting contest is a These changes have been seen by brief mention of main principles “By UNITED good thing is a good deal like ask those publishers and circulators can be made. ing a publisher to tell how he pub. who read history as it is made; it As has been pointed out, a con PRESS” is only the Rip of the test must be carefully arranged as lishes successfully. He could men Van Winkles General World York publishing business who rant and well as correctly conducted. And Offices. Bldg., NEW rave against contests, arguing long, it is upon this point that many pub loudly and without logic, that they lishers and contest men “fall down.” Newspaper Owners, are not good things. Why shouldn't Many publishers let desire run Publishers or Managers. they be? away with judgment and many con Ever since introduced into Amer test men lack the brains or funds Write TODAY for particulars of ica the contest game has been ad or both to observe time and condi Service of great value to YOU. mittedly the greatest of circulation tions. WILLIAM HOLMES, schemes—a fortune awaits the Starting in or working through Efficiency Service for Newspapers, originator of something “just as midsummer is dangerous for the 1476 Broadway, NE YORK. good.” What is the secret? There heat of these months sees energy at is no secret—the contest is a game low tide; it is difficult to arouse en THE which appeals strongly to human thusiasm and at best the returns are HOTALING nature. not what they would be at other UTILIZING HUMAN NATURE. times. In an agricultural com It is human nature to desire and munity the wise publisher and care Newsvender enjoy success—to “do something ful contest man will not attempt to better than the other fellow.” You bother the busy farmer during Tribune Building, NEW YORK. can get men of wide girth and high planting time in spring or harvest dignity to climb fences and through ing period in fall. And in all cases Be Wise and Circularize GEORGE L. GEIGER. a proposition will have a poor ladders for a watch-fob as a prize every man or firm who can do business tiºn certain fundamental principles in an obstacle race, but a standing start or a weak finish if opened or through the mails; can use mailing lists pro which apply to every business, but offer of $500 per race as a business closed during the holiday season. fitably. We have everybody's name and These are simple points—but address in the world; complete, classified it is really the little things that proposition would be an insult. So mailing lists of any business, any trade or count. in no other way can a newspaper often disregarded or never given profession, or any class of people. Please My point in other words is this: get men, women and young people thought. ask for rates. United States Mailing Lists Company, 1204 Broadway, New York. Two men go into a business; both of all degrees of prominence and A MUTUAL PROPOSITION. are honest and observe the princi position to “fine-tooth-comb”, its ples which are the basic ideas of territory in the quest for readers, Granted, however, that a contest Autograph LETTERS that business, yet one fails and the is inaugurated at the right time and of Celebrities bought and sold. Send for The most tempting salaries and price list. Established 1887. other succeeds. Why? One has commissions would not do it. under propitious conditions so far as the seasons are concerned what WALTER R. Ben JAMIN, 225 Fifth Ave., N.Y. the originality and the ability to I have seen men and women who Pub. “THE COLLECTOR.” $1 a year. adapt his affairs to conditions—we would scorn to solicit at twenty dol other items must be considered? call it “mastery of details.” lars an order go from house to The standing of a newspaper Daily News Service. Special Dispatches The same thing applies to the house to win an autmobile or a will be riven thought by the con test man, just as the standing of Yard’s News Bureau, contest game, which like other busi sewing machine or a kitchen cabi Washington Street, CHICAGO. the contest man gets attention from 167 W. ness activities, is becoming more net. You yourself may say: and more legitimate because of the “Shucks, I’d it,” the publisher. Manuscripts revised and books reviewed; not do yet how The financial and industrial con demand for it and the type of men often have you frittered away editorials and special articles written. following it. As it has come to precious moments on a three-ring ditions of a community must be JAMES HOLMES, St. Charles, Mo. stay it deserves attention and puzzle or a jig-saw map? considered for inasmuch as points thought. I'll confess there was really no in a contest are credited upon ad PUBLISHES ALL THE NEWS. Are voting contests good things cause for the amazement publishers vance subscription payments it would be foolish to expect people Sidney D. Long, circulation man for newspapers? expressed when we used to get their pressed for money to lay out cash ager of the Wichita (Kan.) Daily My answer to this question is territory's biggest people working Eagle and vice-president of the I. “Yes,” but, of course, like all pro earnestly in our contests. It was for newspapers. To sum it all up : a contest is a C. M. A., writes: motion schemes they must be care merely a matter of arranging a “I wish to say that I have found fully arranged and correctly con contest correctly to get them inter mutual proposition—unless it is a success for the publisher it cannot THE FourTH ESTATE's department ducted to be good. This statement, ested and conducting it correctly to for circulation very valuable to me then, is to be more a review of the keep them interested; it was, in a be for the contest man, working upon a percentage. So publisher each week. I have enjoyed it very conditions which contribute to, or word, observing the rules of time, much. I have also found it very work against their success than a place and circumstances and then and contest manager are partners defense or endorsement of this in the proposition—what hurts one valuable in connection with my letting human nature do the rest. work in the International Circula going hurts the other; what benefits one form of circulation building. Before further I will ad benefits the tion Managers' Association, owing Let me first say mit it is difficult to tell why con other; so if they are to a word concern work together with best results, to the fact that THE FourTH ing the origin of contests, for in tests are good things for newspa they must get together upon ar Estate has published the change the circumstances governing their pers in the space possible—to really rangements before any announce of location, promotion and achieve birth, lies much of the cause for appreciate how effectively, how ment is made. ments of the circulation men of the distrust in which they are still comprehensively they cover a ter America each week.” held by some publishers and circu ritory, one must see a correctly To be Continued. 8 THE FOURTH ESTATE. MAY 24, 1913.

this strange race. That it will one, and if some zealous social re draw man's eyes for a while cannot formers would bear the fact in º THE FOURTH ESTATE, be denied, but its supremacy will mind, we should hear less denuncia - not long remain, for of course the tion of “” in the Entered as second class matter in the N. Y. P. O. March 29, 1894. Issued next sign must be bigger still, else newspapers. every Saturday by The Fourth, Estate Publishing Company. Ernest F. Birmingham, it will be unnoticed. If the ill-informed critics of the Pres. and Treas.; Fremont W. Spicer, Vice-Pres; 232 West 59th Street, New York City. For a newspaper, itself a pur press, who protest against the pub Subscription: TWO DOL LARS a year. The advertising forms close on Thurs. veyor of paid publicity, to object licity given to crimes, would stop Postage free in the United States, Hawaii, day. Advertisements should be received to this form of advertising, may to compare countries where the Porto Rico, the Philippines and Mexico. as early in the week as possible, to in excite the smiles of the cynical, as press is free with those in which it Postage extra to Canada, 52c ; to other sure proper classification. something not entirely disinterest is muzzled, they would see good countries ºn the Postal Union, $1.04. AD VERTISING RATES. Single Copies TEN CENTS. ed, but it is a fact that a large num reason to revise their opinions. Transient, 50 cents a line: a gate meas ber of people are beginning to look Crime hates daylight. Knavery Subscribers should have their copies of ure (14 lines to the inch : 140 lines to T H E Fou RT H Est ATE addressed to their the column; 560 lines to the page). at these signs, not to see what abhors publicity. Rascals of every homes, so as to avoid chance of loss in One page, $280; Front page, $400. they proclaim in their flashing stripe know that their operations the mass of exchanges (second and third lights, but to make mental calcula would be vastly safer if it were not class matter) which goes to all offices. Discounts for consecutive insertions. One month, 10 per cent; two months, 20 tions of the slaughter that will re for the newspapers. per cent; three months, 30 per cent; six sult when a high wind blows one Despite the evils that sometimes MAIN OFFICES AND months, 40 per cent; one year, 50 per cent. of the enormous structures down PRINTING HOUSE. These discounts are based upon advanced attend it and the hardships that it payment. into a crowded street. sometimes causes, light is better Broadway & 59th Street Small advertisements under classified Thereupon public indignation will than darkness. headings, such as Help Wanted. For Sale, be high, and not all of it will be Turn on the light! 232Columbus West 59th Circle St. NEW * \, YORK To Let, Instruction, Writers, Correspond ents, Office Necessites. 25 cents a line (about directed at those who made and 774() 7 words) each insertion, without discount. those who paid for the fallen sign. NOTE AND COMMENT. Situations Wanted, 10 cents a line, net. PH O N E S 174) COLUMBUS Theirs will be the legal respon Billboard advertising received a 7742 | Advertisements in special position (not less than 28 lines in depth of column) sibility, no doubt, but not a little of Scheff announced that hereafter her double price. moral responsibility will fall upon picture should never, never adorn WESTERN OFFICE: the municipal authorities who is 305 Record-Herald Building, Chicago. “solar plexus” wallop when Fritzi ERNEST F. BIRMINGHAM, Publisher sued the permit for the sign's erec a billboard again. Newspaper pub tion, and they will be blamed, licity, says Miss Scheff, is the only No. 1004 For THE WEEK ENDING SATURDAY, MAY 24, 1913 rightly, for not having placed, long proper and dignified means of com before, a much-needed limitation munication with the public. upon this form of enterprise. THE PROBLEM OF APPEAL. best in thought and method will be “A city will never be beautiful, restful, the environment will never When Uncle Sam decided to build in Toronto June 3 and 4 to attend ETHICS OF . the annual meeting of the Canadian be pleasing, so long as the bill the Panama Canal, the announce Press Association. The who is imbued posters' fence takes the place of the ment challenged the imagination, Next comes the annual conven with ambition to do credit to his hedge and the vine,” she says. interest, admiration and applause tion at Baltimore of the Associated profession and accomplishes it will Incidental to the sending of her of the entire world. find that he does himself credit as announcement to the newspapers It was an undertaking the equal Advertising Clubs of America from June 8 to 13, which bids fair to be well, and that so long as he ad Miss Scheff would like to have it of which had never before been at heres to the ideals of the profession known that she is to revive “Mlle. tempted and it involved intelligence more interesting and largely at tended than any prior convention; his rise is certain. Modiste” at the Globe Theatre, in widely varying fields. and it should be, for it deals with There are some things he will do New York.-Just a matter of reci But, the element which stirred well to keep constantly in front of procity. And of course the news the imagination and made the the problems which produce the daily bread of the newspapers. him, pasted in his hat and on his papers oblige. world-wide appeal was the physical desk: Beginning June 10 and continuing The June Century is a travel problem, with its horde of humans The press. and machines and the untold mil to and including the 13th in Cin number, taking the reader 1nto cinnati will be held the annual con Its potentialities. many countries. lions of yards of materials to be vention of the International Circu Its power. moved, changing the whole face of Robert Hichens, continuing his lation Managers' Association. Not Its responsibilities. “Skirting the Balkan Peninsula” se the nature where the canal is lo Its cleanliness. cated. until recent years has the circula ries, sketches Delphi and Olympia tion man come to be recognized as Begin every day with these five in word-pictures that are no less Yet Uncle Sam has entered upon lines considered. another project which in its en of the importance his function jus brightly colored than the accom tifies. panying painting by Jules Guérin. tirety involves problems so vastly FAKE “NEWSPAPER MEN.” intricate and difficult that the canal The first thing the advertising In a similar way Ernst von Hesse seems simple in comparison. manager encounters when he goes The New York World has just Wartegg and André Castaigne de The Railway Valuation Act, now out after business is what's your had the good fortune of catching a scribe and draw “The Great St. law, the carrying out of which is circulation. Seldom do we hear the brace of extortioners who attempt Bernard,” while Joseph Pennell fur to be under the supervision of the circulation man try to justify his ed to blackmail a business man by nishes six lithographs of “The Interstate Commerce Commission demand for more subscribers by threatening to cause the publication Grand Canon of the Colorado,” and believed to be the most stupen pointing to the ads the paper car in its columns of an article detri which need no text to help them. ries, but we almost always hear the mental to his interests. dous undertaking ever entered up If advertisers were in the habit on by any government of the advertising man justify his demands No newspaper is exempt, says world, has received relatively less by pointing to the circulation; do the New York Sun, from the opera of making investigations on their not lose sight of these relations. own account into the actual stand attention at the hands of the daily tions of such scoundrels, who rely ing and influence of trade papers, press. Mr. Publisher, see to it that your on the cowardice of their victims Why is this so * circulation manager attends this they would learn a few things that COnvent! On. to protect them from prosecution. If it may be said that this condi To capture these rascals and collect would interest them, and result in tion evidences the ease with which the legal evidence necessary to the greatly increased use of their you can enlist interest by an ap SKY SIGNS IN NEW YORK bring them before a jury is usually columns. Particularly does this ap peal to imagination and the relative INVITE DISASTER. impossible, and every successful in ply to THE FourTH ESTATE. difficulty in doing so where the ap As was inevitable, the big elec cident of the kind is a cause for The Philadelphia Press is boost peal is wholly to intellect, then newspaper rejoicing. should not the ad writers of the trically illuminated signs on top of ing Philadelphia as the logical buildings are growing constantly If every citizen who is approach leader of cities in America of the world take a leaf from this expe larger and larger, says the New ed with an improper or obscure future, believing that New York rience and coordinate fact and fancy York Times. proposal by a person alleging him is even now passing in its leader without in any way impairing truth? Already those that a few years self to represent or to have influ ship. To prove its contention the Is it not true that the great ad ence with a newspaper would com writers are great because of their ago excited wonder by their size Press will commence publication on have been reduced to insignificance municate immediately with that correct conception of these truths Monday of a series of articles deal by their later rivals for public at publication, many annoyances and ing with Philadelphia's future by and their ability to intelligently ap tention, and each newcomer in this some crimes would be avoided. Dr. Simon N. Patton, which will ply them? Why does the public refuse to What is the answer? field of advertising feels that he continue for the entire week. Maps, must outdo all his predecessors to take this sensible and obvious pre tables and information of the most caution? THE CONVENTION SEASON. have even a chance to get the worth enlightening description will illum of his money in publicity. TURN ON THE LIGHT! ine the text. The series is prom The first half of June is to be There is now in course of erec ised to be the most absorbingly in filled with matters of vital interest tion near Times Square a sign It is said that a city well lighted is teresting and most instructive and to the newspaper man and he who that illustrates among its neigh half protected. constructive publication of the would be up to the minute with the bors the compulsion to take part in This is true in more senses than year. MAY 24, 1913. THE FOURTH ESTATE.

than twenty-five years ago. He is IN THE PUBLIC EYE. RICE'S GOLFING FEAT. PURELY PERSONAL visiting his old home, Greencastle, The other day Grantland Rice, Thomas G. Rapier, publisher of Ind. Henry C. Rice, editor of the Sporting editor of the New York the New Orleans Picayune, always John Gennings, general manager Xenia (O.) Herald, is making a Evening Mail, settled a much gives a glimpse of the old South of the Central News of London, ar campaign for the appointment of mooted sporting question—if a golf when he goes on his many visits rived in New York Wednesday for ambassador to Switzerland. ball could be driven from the home through the country. Tall, stately, an extended visit in the United William A. Niver, formerly city plate at the Polo Grounds over the with gray hair and military bearing, States. editor of the Albany Knickerbocker centre field bleachers. Manager he presents a picture of a typical G. B. Perelli, editor of Il Mes Press, has been appointed assistant McGraw of the New York baseball Southerner. He wears a broad Saggero Italiano Americano, was to the adjutant-general of New team said it couldn't be done. Rice, brimmed black hat with a long the guest of honor at the first an York State. who is a widely known golfer and black frock coat and attracts gen nual banquet of the Seattle Italian baseball authority, opined that it eral attention wherever he goes. Louis M. Howe, legislative cor Professional and Business Men's respondent for the New York Even could. They had a small bet on Harry J. Westerman, cartoonist Club. the proposition. ing Telegram, has been appointed After a recent game, Rice and of the Columbus (O.) State Jour W. Stephen Bush, of the editor secretary to Assistant Secretary of nal, has been in New York for a Oswald Kirby, the crack amateur ial staff of the Moving Picture the Navy Franklin D. Roosevelt. golfer, both accomplished the feat. week, having taken a leave of ab World, is on an extended business William E. Gonzales, editor of sence from his work owing to trip to England. Rice, put one ball in four over; trouble with his eyes. the Columbia (S. C.) State, is cer Kirdy put two in four over. The Frank Builta, a former San Fran tain to be appointed American Min William A. Furbush, assistant wind was against the golfers, but cisco newspaper man, is now with ister to Cuba, according to a South the balls scaled the barrier by of the Providence (R. the Nebraska Telephone Company, ern report. He is a brother of the about fifteen feet. I.) Journal, is on a two months' in Omaha. late N. G. Gonzales, editor of the trip abroad. He expects to visit It is estimated that the carry of A. E. Chamberlain of the Knill State, who was shot and killed by the drives, for which a brassy was many of the principal cities of Lieutenant-Governor Tillman of used, was about 200 yards. The Europe. Chamberlain Special Agency, Chi cago, has just returned from a ten South Carolina in 1903. bleachers are about fifty feet high— Rupert J. Chute, real estate edi days' trip through Texas. Mr. considerable elevation for a ball to tor of the Boston Transcript, ad Chamberlain is chairman of the BIG PILGRIM LUNCHEON. reach at such a distance from its dressed the members of the Alden Baltimore Committee of the Chi starting point. Club in Franklin, Mass., May 12, cago Advertising Association and Benjamin Fay Mills of Los An on “The Making of a Great Mod is very busy among newspaper men geles addressed the Pilgrim Pub TEXAS PRESS WOMEN. ern Newspaper.” Mr. Chute has trying to get them to attend the licity Association at a luncheon at The members of the Texas been with the Transcript for twen A. A. C. A. convention in Balti the American House, Boston, last Woman's Press Association held Friday. His subject was “The ty-two years. more. the largest and most successful Practical Application of the New J. M. Sutherland of the Seattle meeting in the organization's his Post-Intelligencer will leave next Psychology” and the speaker ex WEDDING BELLS. plained methods of disciplining the tory at San Antonio. The new offi week for an automobile trip down cers elected are: President, Mrs. the Pacific Coast to lower Cali subconscious mind and commanding Amos B. Kellogg, managing edi it in order to preserve or restore Pearl C. Jackson, Austin; vice fornia, doubling back through presidents, Mrs. A. M. B. Hughes, Nevada, Utah and Montana. He tor of the Aberdeen (S. D.) Amer physical health, to improve the ican, has been married to Miss memory and cultivate moral habits Horton; Mrs. John H. Kirkpatrick, will be away about six weeks. Grace W. Stern. The ceremony and optimism. Mr. Mills kept the San Antonio: Mrs. Ida Van Zandt, Newbold Noyes, son of Frank took place at Warner. advertising men intensely interest Fort Worth; corresponding secre B. Noyes, publisher of the Wash ed for a full hour. tary, Mrs. Fred Scott, Austin; re ington Star, is the chairman of the Dexter W. Fellows, press agent cording secretary, Mrs. Gussie Scott for Barnum & Bailey's Circus, and It was the largest noonday meet Yale Literary Magazine at Yale Chaney, San Antonio; treasurer, Mrs. Signe Soderstrom of Wor ing ever held by the Pilgrims since University. He is a junior and a the luncheon addressed by President Mrs. Bettie Magruder, San An member of the Elihu Club. cester, Mass., were married in New gello; poet laureate, Mrs. Decca York a few days ago. Taft, a little over a year ago. R. W. Lardner, a Chicago base Lamar West, Waco. - Howard O. Bail, editor of Prof ball writer, was stricken with ap FROTHINGHAM RESIGNS. The committee will se pendicitis last week and was oper itable Farming and Breeding, was lect the next meeting place. There married last week in Nevada, Ia., Robert Frothingham has resigned will be no meeting of that board ated upon at the Washington Park as advertising manager of Every Hospital. to Mary H. Frey. until November because President Charles Gordon Pennington, ad body's Magazine. Jackson sails for Europe today to John T. McCutcheon, Chicago Mr. Frothingham has been adver be absent until late in October. Tribune cartoonist, lectured on vertising manager of the Long Is iand Railroad, was married at Hol tising manager of Everybody's “Newspaper Cartoons” at the Uni lis, N. Y., on Tuesday to Miss Lulu Magazine for eight years and for GOES TO CHICAGO. versity Congregational Church for Deli Allison. three years was advertising man the Smith Alumnae of Chicago. ager of the Butterick Trio, hav Thomas M. Jenkins has resigned Bryan Morse, a member of the the position of mechanical superin Peter Penney of the Montreal ing assumed that position at the tendent of the Los Angeles Tribune Herald staff was recently knocked sporting staff of the Washington time the Butterick Company and (D. C.) Times, was married re and Express to go to Chicago to down by an automobile and consid the Ridgway Company associated cently to Miss Eloise Pratt. become connected with W. - erably shaken up. themselves together. Before going Hearst's American. Mr. Jenkins J. R. Youatt, treasurer of the As with Everybody's Mr. Frothingham went to Los Angeles eight years sociated Press, is on a vacation NEW ORGANIZATION. was advertising manager of Life. ago from St. Louis, where he was At a meeting in Pecos, Tex., the No successor to Mr. Frothing trip in Europe. ham has been appointed. superintendent of the Chronicle, and James M. Pierce, publisher of the West Texas and Eastern New subsequently was with the Los An Mexico Press and Commercial geles Examiner and the Herald, be Des Moines Homestead, is on a NEW MENOMINEE EDITOR. tour to France and Italy as com Club was organized. The officers sides the Express and Tribune. On missioner of the State of Iowa to are: President, T. E. Jordan, Big Henry R. Cobb of Red Wing, the evening of Mr. Jenkins' depar make agricultural investigations. Springs Herald; vice-presidents, Minn., has assumed the position of ture his associates on the Tribune Hart Lyman, until recently editor Charles Dinsmore, Artesia Com managing editor of the Menominee gave him a gold watch of twenty mercial Club; Henry Half, Mid (Mich.) Herald-Leader. For the three jewels of diamonds and ru of the New York Tribune, is taking bies. He is succeeded on the Tri a rest in California. land; William H. Mullane, editor past nine years Mr. Cobb has been of the Carlsbad Current; and sec managing editor of the Red Wing bune by W. A. Snyder. Miss May Martin of the New retary-treasurer, R. M. Harkey, of Daily Republican and previously York reporting staff has undergone Pecos. did newspaper work in Minnesota BURR DOUBLES WORK. an operation for appendicitis. and Nebraska. Miss Katherine Charles E. Jones, who has been Byron W. Orr, publicity manager O'HARA CLEARED. Stiles, who has been temporarily advertising manager of the New of the Pittsburgh Post, organized filling the office, will continue with Lieutenant-Governor O'Hara of York Evening Post Saturday Maga an advertising club at Johnstown, the Herald-Leader. zine since it was started several Illinois, former newspaper man, on Pa., on Monday. months ago, has resigned. The de Wednesday was exonerated from EDDY AD SERVICE. C. B. Nicholson, editor of the blame, and Miss Maud Robinson partment is now in charge of Le Detroit Free Press, is passing a and Sam Davis of Springfield are A certificate of incorporation for land M. Burr, who is advertisnig few weeks' vacation at Peak's Is charged with attempting to obstruct the Foldv Advertising Service of manager of the Evening Post. land, Me. the work of the Senate White Slave Buffalo, N. Y., capitalized at $20,000. Dick Howard, editor and owner Commission, by the report of the has been filed. The directors are H. H. Hanbrough has brought of the Arkansas City (Kan.) Jour special Senatorial committee ap J. Edward Plant, William A. Field, out the Barron County News in nal, is taking his first vacation pointed to investigate charges of George J. Feldman of Buffalo, and Cape City, Ky., where he also owns since establishing the paper more immorality against O'Hara. Ezra V. Eddy of Ottawa, Can. the Herald, ' ' - 10 THE FOURTH ESTATE. MAY 24, 1913.

BUSINESS OPPORTUNITIES. SITUATIONS WANTED. SITUATIONS WANTED. SITUATIONS WANTED. $20,000 cash will secure Wanted. To get in touch with a Business Manager Real Live possession of leading daily or publisher whose circulation has not increased as Circulation Manager whose contract with an evening paper in newspaper property in fifth city of fast as the merit of the paper would seem to justify. a city of 100,000 expires this month, rapidly growing state. Property wants to get into a growing territory. The advertiser is a thoroughly capable circulation Is a most enthusiastic worker, with an will return competent owner manager of many years practical experience. Now energy which is contagious. The kind of man who will put more brains into your $10,000 annually for personal ef employed, but want a change for personal reasons. business than you will have any right to fort and investment. Total invest expect—and enjoy doing it. Thoroughly Can get you best results from street sales carrier, competent, absolutely trustworthy, with ment $65,000. Proposition G. M. over eight years' experience as circula newsstand, R. F. D., and country circulation. tion manager in cities ranging from 100,- 000 to 600,000 population. Know the game from every angle. Best of refer Not a mere delivery or subscription C. M. PALMER, clerk, but a circulation producer and NEWSPAPER PROPERTIES, ences from past and present employers. Address newspaper builder. Expert on premiums, able to run own contests, and evolve spe. Merit, care The Fourth Estate. cial plans suited to your particular propº 225 5th Ave., New York. sition and territory. Incidentally he’s 34 years young, strictly sober, married only General Manager—A thoroughly capable, trained to his work, and a member of the Inter national Circulation Managers' Associa $150,000 newspaper man, in his prime at 42, possessing broad - Excellent references. editorial, circulation and advertising experience, invites correspondence Now, Mr. Evening Newspaper Pub will buy only Evening Daily news lisher, if that's the kind of man you need, from publishers requiring the services of a practical general manager wire or write ENTHUSIAST, care THE paper in city of 40,000 population, or executive. He is now employed as a department head by the largest Fourt H. Estate. isolated territory, rich surrounding daily in a city of over 500,000. He has just successfully “put over” a new and splendid feature for this daily, but has outgrown the local All-round newspaper man of wide ex country, earning $20,000 per annum limitations. perience in reporting, copy-reading, mak Commanding originality and resource, he nevertheless ing-up and executive work, desires posi net, owning valuable real estate. understands the routine requirements of newspaper production; he can tion on daily or weekly. Experienced build up and conserve; knows how to spend money judiciously, and also in trade paper work. Now em when the end justifies expenditure. He is capable of taking complete ployed. Address, B. B., care THE HARWELL,CANNON I'ou RTH EsrATE. charge of a newspaper. Address A, care The Fourth Estate. & McCARTHY Circulation Manager Brokers in Newspaper and Maga Circulation Manager DEAF-MUTE with a good record for big, quick, permanent zine Properties, desires position. Capable, energetic and increase in circulation and collections at 200 Fifth Avenue, New York. a worker. Experienced on large dailies COMPOSITOR low cost and in many localities; with in cities. 50,000 to 500,000. Can deliver thorough knowledge of circulation methods, of exceptional ability and experienoe desires systems and organization: a man who the goods. Write for references. Ad depends on push and not pull solicits inves Wanted—To invest, with dress XXX, care THE FourTH Estate. a permanent position... Address, Union Man, care The Fourth Estate. tigation of record by publisher who needs a live wire. Address Result Getter, care The services, in a live daily Fourth Estate. newspaper, or weekly Circulation Manager Literary Editor A live circulation man of 16 years exper Circulation Manager trade paper, ience who has sacrificed considerable to high 'standing, long experience, well known in publishing circles, whose re Position Wanted. By first-class circu by capable and experienced business offic" work on papers where they did things; who views have been quoted extensively, de lation manager and office systematizer, on man of integrity; where a one-half interest knows a number of systems and has done good live daily; ten years' practical experi re-organization work, is looking for some sires position as literary editor or pub can be purchased in about a year, if every lishers' reader. Might aid in building up ence with morning and evening dailies: thing proves satisfactory to all concerned. thing better. Reference as to ability and best of references; just left present posi honesty furnished to any publisher who is advertising in connection with editorial State particulars in first letter, which will service. Location immaterial. - Refer tion on own accord. Reply M. R. D., care be held in strict confidence, Address looking for a circulation manager who can ences. Address Literary, care T 11E THE FourTH Estate. G. M. L., care The Fourth Estate. produce results at a minimum cost. Address W. B. M., care The Fourth Estate. Fourth Estate.

H. F. HENRICHS SITUATION WANTED. Mr. Publisher Newspaper Broker, LITCHFIELD, IL.L. Newspaper woman, aged 29, thoroughly E. Carpenter of Worcester, and G. Experience, initiative, hard work and Safer Methods. Exclusive Propositions. experienced in society, reporting, and E. Pratt. reliability. This I have to offer to the making up woman's department, wants SoMERVILLE, N. J.-Somerville publisher who can use the services of a position with daily or Sunday paper. At trained newspaper man, familiar with RECENT INCORPORATIONS. present employed as feature writer with Publishing Company; capital, $10,- every detail of , business departments. leading syndicate. Address Original, care NEw York.-Federal Advertising 000; incorporators, J. A. Garrett Prefer working interest with moderate THE Fourt H. Est... re. and H. D. Wilson. salary. Married; 29. Address REM, Agency; capital, $60,000; incor care THE FOURTH Estate. porators, R. Tinsman, C. Kaufman WANTED–Position on editorial staff MILWAUKEE, Wis.-Independent and J. Kaufman. of daily paper by experienced worker. Publishing Company; capital, $2,- Competent and reliable. Now and for 000; incorporators, Charles Mc Circulation Manager George B. David Company, spe some years connected with prominent cial newspaper representative; capi daily. Full particulars and no reserva Cabe, C. B. Jennrich and Lawrence seeks change; thoroughly competent, en thusiastic worker, absolutely trustworthw. tal, $10,000; incorporators, George tions on application. Address, Albert Conlan. Jones, care THE FourTH Estate. Eight years' experience in cities of 100,000 B. David, E. L. Sampter and others. SANFORD, FLA.—Florida Growers' to 600,000. Expert on premiums, con EBENSBURG, PA.—Cambria Free News; capital, $10,000; incorporat tests and canvassing plans. Age 34, WANTED–Position as editorial writer ors, J. C. McCombs, P. L. Moore sober, unmarried. Member of Interna man; capital, $12,500; incorporators, or dramatic editor, daily or high class tional Circulation Managers' Association. W. A. McGuire, C. Hanson and P. weekly. Address, A. W. L., care THE and W. M. Haynes. Wire or write, “Enthusiastic,” care THE H. Shettig. FourTH Estate. FourTH Estate. AMSTERDAM, N. Y.-Morning NEWSBOYS CLUB APPEAL. Sentinel Company; capital, $30,000; Mack, Dusan Cerovina, John Bog The Newsboys' Home Club of NEW CORRESPONDENT, incorporators, R. E. Reynolds, Mc danovich, A. K. Marusich, Waldo New Yor'; has sent out an appeal W. E. Yelverton is the new cor Queen Fritcher and others. Marusich, J. M. Babick, J. M. Pin for money. The organization main respondent in Washington for the HARRIsoN, ARK.—Harrison Pub gen and Simo Pupeck. tains rooms for newsboys and has Raleigh News and Observer and lishing Company; capital, $10,000; BUFFALO, N. Y.-Schrader-Kel a membership of about 400 lads incorporators, F. N. Garvin, S. N. logg, printing and publishing; capi the Savannah News. He succeeds Alexander and others. who pay twenty-five cents a year as tal, $10,000; incorporators, Fred C. dues, but the amount obtained H. E. C. Bryant, who is now giv CoNRAD, Mont.—Conrad Publish Schrader, William H. Kellogg and through membership dues and out ing his entire attention to the ing Company; capital, $10,000; in Clarence MacGregor. Washington interests of the New side contributions , this year has York World and the St. Louis Post corporators, D. L. Bryan, William Low ELL, MAss—Le Supplement been inadequate to meet the run Zimmerman and G. L. Lunsgren. Publishing Company; capital, ning expenses of the club. Dispatch. JERSEY CITY, N. J.-Hudson $5,000; incorporators, A. H. Jean, Those in charge of the finances Chronicle Publishing Company; in Wilfred Jean of Lowell, and H. O. of the club say that unless money A BINGHAMTON PLAN. corporators, A. S. Janson, George Girard. is subscribed soon the institution Rumors of a new morning news W. Ralph and others. LYNN, MAss.-Lynn Jewish Pub must close its doors. CARROLL, IA.—Herald Publishing lishing Company; capital, $5,000; paper being launched in Bingham Company; capital, $13,000; incor incorporators: Isaac Shactman, WAGONER IS THROUGH. ton, N. Y., before September 1, are porators, J. B. Hungerford and lowell S. Samroth and K. Raffles. abroad. Just who the founder will others. WoRCESTER, MAss.-W. B. Crom F. N. Echols of Howe is now the be has not yet been learned. It is Los ANGELEs, CAL-Times Pub bie Company, printing, engraving, owner of the Whitewright (Tex.) said the paper will have a decidedly lishing Company; capital, $5,000; advertising, etc.; capital, $25,000; in Sun. The retiring owner is J. H. independent political policy, and incorporators, M. P. Kresich, T. F. corporators, William B. Crombie, S. Wagoner, will owe allegiance to no institution. MAY 24, 1913. THE FOURTH ESTATE. i i FOR SALE | FOR SALE FOR SALE FOR SALE It will pay you to investigate the forced sale of the PERTH AMBOY CHRONICLE. Must be sold by the order of the court not later than June 15th, 1913. THOMAS BROWN, Receiver,

308 State Street, - PERTH AMBOY, N. J.

MACHINERY FOR SALE. HELP wanted. TO LET. OFFICE. NECESSITIES.

Up-to-the-minute press room A leading newspaper pub For Particular Printing go to the equipment for a live daily news TO LET. ALLIANCE PRESS paper—in use less than two years, /isher writes: Desk Room or Small Office in 110-114 West 32nd St. NEW YORK can be bought for one-third of its “We need good, live connection with our enlarged suit cost because of affiliation of two men now in our circula at the corner of Broadway and Day and night service making engravings. plants. Hoe double supplement 59th street, (Columbus Circle.) press printing 24,000 4, 6, 8, 10 or The Standard Engraving Co. tion, advertising and busi Only high-class business will be 560-562. Seventh Avenue, NEW YORK 12 page papers per hour (the leaves considered. Apply to inset) or 12,000 16, 20 ness departments. Can No office is COMPLETE without a or 24 page THE FOURTH ESTATE, papers per hour; driven by new you help us?” 232 West 59th Street, NEW YORK WORLD ALMANAC individual 20 h. p. Bullock motor; Those interested are requested to write press has Cutler-Hammer speed at once to Change, care The Fourth Estate. 25 Cents. By Mail 35 Cents control ; complete stereotyping TO RAAV7. outfit of latest pattern ; matrix Wanted—Hustling UNITED STATES roller and all other machines have Circulation Man. Delightful 3-Room Apartment in SAFE DEPOSIT CO., individual motors; newest type of the Sherwood (Studio) Building, Evening Daily, Ohio city 25,000. State 57th Street and 6th Avenue, New 32 LIBERTY STREET, metal pot with water cooled pump salary, soonest come. Address L. L. L., Branches: casting box; double end steam care The Fourth Estate. York. 73d STREET AND BROADWAY, table with individual direct con Extra large and high rooms, with 125th STREET AND EIGHTH AVE., NEW YORK. nected gas-heated steam gener SPECIAL AGENT four windows to the east, and four ator; elevator transfer table; iron WANTED. to the South, insuring unlimited form tables and steel chases. sunshine in winter and cool breezes //E READ Can be seen in operation; $6,000 Class publication, weekly, all summer. Never an uncomfort buys all complete—reasonable 12 years in existence seeks able night in the present tenant's AND CLIP for you daily every terms. Address The Star Publish experience covering seven sum thing printed in the current country ing Company, Wilmington, Del. the services of a ſpecia/ mers. Immediate possession. Re and city press of America pertaining decoration to suit tenant. Inquire to the subject of particular interest Linotype Model 3. good condition, equipped agent to take care of its with 5 fonts, 2 letter matrices; good assort of Superintendent, or phone 7740 to you. ment Liners and Blades. Address Box B, advertising end. Excel Columbus. care THE Fou Rt H. Estate. lent proposition for a NEWSPAPERS Linotype Model 3, in good condition, with BANKRUPTCY CLAIMED. contain many items daily which one extra magazine and two sets matrices. worker. Penton Press, Cleveland, Ohio. Write for information, R. G. care The Creditors have filed a petition in would inform you exclusively of Fourth Estate. bankruptcy against the Pan-Hel where you can secure new business, Linotype—Model 5, with 5 magazines, an order or a contract; where a new 7 sets matrices; good sº of sorts, lenic Publishing Company, owners liners and blades. H. W. Kingston Co., BRIGHT, experienced, of a Greek newspaper in New store has been started, a new firm St. Paul, Minn. York. They claim that the com incorporated or a contract is to be young man to take charge pany was insolvent and made let. A daily press clipping service CAM PBE LI, TWO REV. PRESS, BED of the circulation end of means more business. 32x46. form 28x43; back delivery completely preferential payments. Assets are overhauled: great opportunity: YAEGER a successful estimated at $1,500. The company & BOI.T. F., 26 Cliff Street, New York. weekly trade recently lost a libel suit to D. J. Aſ OR YOU/ paper. Give full particu Vlasto, editor of the Greek daily LEAVING MINNEAPOLIS. lars in first letter. Atlantis, but the damage award of The CONSOLIDATED Address Cirpaper, care The Fourth Estate. $5,277 as never paid; since the Members of the editorial and re sheriff was been in charge of the PRESS CLIPPING CO. porting staffs of the Minneapolis office. 115-167 Washington Street, CHICAGO Journal tendered a banquet to IN A CLASS OF ITS OWN. Send Stamp for Booklet. Louis W. Collins and George Lux BACK IN HARNESS. ton, assistant city editor and staff Mandel Sener, general manager photographer, respectively, who of the Baltimore Publicity Bureau, R. E. Pierce is again giving his FOR OTHER FIELDS. have left the paper after a long writes: entire time to newspaper work—as Charles A. Cotterill has left the period of service. A theater party “A fellow to successfully run a Washington correspondent of the Washington staff of the National followed the festivities. newspaper and keep in touch with South Bend Times and Fort Wayne News Association, to take up busi what the members of his profession Journal-Gazette and assisting on ness of a private nature. His work IN THE SPORTING WORLD. or fraternity are doing all over the the Indianapolis Star. He has re as Senate reporter is assumed by country cannot be without THE signed his position as secretary to Robert Watson. A new paper devoted to sports Fourth Estate. It is simply in a Representative Cline of Indiana. and having the title of the Referee class of its own. PART OWNER AND EDITOR. has appeared in Pittsburgh, with NEW SOUTHERN EDITOR. the Moreland News Service as its A PARTNERSHIP. A half interest in the Osage (Ia.) owner. It will be issued weekly H. P. Nerwich has been appoint News has ben acquired by H. C. and cover all sports and athletic The Estherville (Ia.) Enterprise ed managing editor of the Key Austin. He will be associated in pastimes. George L. Moreland is has new proprieors in George C West (Fla.) Morning Journal. Mr. the ownership with C. H. Adding well known as a baseball statisti and G. K. Allen, who acquire the Nerwich was formerly with the ton and will have full editorial cian. paper from George F. Patterson. Fernie (B. C.) District Ledger. charge. 12 - THE FOURTH ESTATE. MAY 24, 1913.

N E W CONTRACTS night and day work, making the A city of INDUSTRY scale $25 for day work and $26.50 WITH I. T. U. for night work. The compensation for overtime has been raised from B INGHAMTON'S AGREEMENT price and a half to double price. ON APPRENTICES_WAGE A PAPER OF INFLUENCE. The newspaper scale in Louis ville has been readusted with an in INCREASES. crease in wages effective April 6, New contracts have been signed Both Leaders in New Jersey. to cover a period of three years. with the book and job employers in The first year the day men will Binghamton, N. Y., the same to ex receive forty-nine cents an hour, pire four years from date, at the the next two years fifty cents. expiration of the present newspaper TREN TON Night workers will receive fifty scale. The new scale provides for four cents an hour the first year, $1 per week increase for both hand then fifty-five cents for the follow and machine men, effective for two ing two years. A bonus of eight years, when another dollar in cents a thousand will be paid for crease will be due. The difference with Million a Month Pay Ro//. nonpareil and nine cents for minion in pay between night and day work for all type over 5,000 ems per hour. there has always been $2 per week, An advance in wages for the book but the new scale provides for a World Famous for its and job branch is now asked by the $3 difference. The piece scale for union. straight matter in book and job Contracts have been signed in offices has been raised one cent per Sanitary Pottery Jackson, Miss., providing for an thousand ems, which means an increase of fifty cents per week for average increase of about $2 per Be//ee/ and 7a//e J/are every man each year for three week. years, and an increase for over Probably the most important item BrooA://m Bridge Ca//e time in job shops from price and connected with the recent negotia one-third to price and one-half. tions is that relating to apprentices. Structura/ /rom In Mount Vernon, N. Y., the new The proprietors have agreed to increase in scale is $21 per week enter into a joint contract with the AMercer Automobile for operators and floormen, $24 for union and the apprentice, whereby machinist-operators and $25 for the latter agrees to complete his Ruð/er Accessories foremen. The jobbers have secured apprenticeship in the office where an increase of $1, making their he begins it, and to take up and Automobile Tires scale $19 per week. The increase complete the I. T. U. course in for operators was $1 per week, while printing during the third and fourth and a diversity of other industries. the floormen were raised $2 per years. The office on its part agrees week. to give the apprentice every possi After a cessation of work ſor one ble opportunity to secure a practi day the members of Typographical cal working knowledge of the busi Union No. 294, of Waukegan, Ill., ness and to pay its pro rata share were given wage concessions for of the cost of the course, the ap TIMES the job and ad men under its juris prentice and the union each to bear diction, the scale to be as follows: a share of the expense of the Present wage of $17 per week to course. The union, under the continue until March 1, 1914; from operation of this law, will not ad Aew Jerſey’s Leading 7-day Paper that date until January 1, 1915, mit to full membership any appren $17.50; then to July 1, 1916, $18. tice who has not successfully com Leader in the State in its A dollar a week has been added pleted the I. T. U. Course in Print to the pay of the members at ing. Holyoke, Mass., according to an The new scale is arranged as Influence and Leaders/ip agreement entered into with the follows: Foremen, machinists and employers of that jurisdiction. The machinist-operators, $23 per week; A/ec/anica/ Ezuipment new scale provides for $21 per week operators for the first two years, 16 Linotypes—New SEXTUPLE Press for operators, $19.50 for hand com $19 per week, the last two years to positors on newspapers, and $18 receive $20. Night work will be per week for book and job printers. paid for at a rate of $3 per week Aews /Equipment Art Department—Cartoonist—Photo-Engraving Plant. Every employing printer and above these figures. Piece work on publisher in Boise, Idaho has en machines is 11 cents per thousand tered on a new agreement with the for 5% point up to 19% cents for Circulation, 24,500 Nez I. T. U. The union had contended 14 point. Three times the net paid circulation of any other Trenton daily. for a seven-and-a-half-hour day on the newspapers instead of eight Toronto mailers have secured More local merchants. More classified. More hours, which had prevailed, but a signed contracts with the Master national advertisers than all other local dailies. Note compromise was made on the basis Printers' and Binders' Association, of seven and three-quarter hours, covering the scale which has been particularly number of food stores in Times on Thurs with no change in wages. in force since June 1, 1912, and which extends to the same date in days and Department Stores on Fridays. The Oakdale (Tenn.) Dispatch 1916. The first two years the scale Details of circulation in 75 towns on request. was burned out a few days ago.

OUR GUARANTEE. KELLY-SMITH COMPANY., DETROIT and hundreds of The Sales of the Foreign Representatives, MICHIGAN TOWNS thoroughly NEW YORK, 220 Fifth Avenue. Lytton Building, CHICAGO. covered by the ST. LOUIS will be $18.50 per week; the next lishers of Chicago German news Detroit News POST – DISPATCH year $19.50, and the last year $20. papers and Typhographia No. 9, nd (Daily and Sunday) A slight increase in wages is in runs for a period of three years. effect in Wichita Falls, Tex., to be Under the terms of the new agree in the City of St. Louis and sub in force for the ensuing twelve News-Tribune urbs each day are more than ment the five-day system is recog months. The new scale provides nized, with eight and one-half Net Paid Circulation in excess of ALL, the other St. Louis papers for $22.50 per week for machine Combined. hours on four days per week and 150,000 week day evening operators, and $20.50 for all hand ten hours on Saturday, making a 25,000 week day morning The S. C. BECKWITH SPECIAL Agency and floormen, with an increase of total of forty-four hours per week, 112,000 Sunday Foreign Representatives, fifty cents per week at the end of a reduction of four hours per week Tribune Building. NEW YORK. - Tribune Building, CHICAGO. eight months. over the old scale. The wages are I. A. KLFIN JOHN GLASS Frisco Building, ST LOUIS Metropolitan Tower People's Gas Bldg. A new contract with the pub increased $1 per week for both NEW YORK CHICAGO MAY 24, 1913. THE FOURTH ESTATE. 13

TEXAS PRESS ASSOCIATION THE EMPIRE PRESS ANNUAL MEETING. UNION. TAYLOR NEw PRESIDENT—MANY ACTIVITIES PLANNED–HoME A GREAT WORKING BODY For VETERAN Jounalists. OF BRITISH AND COL At the annual convention of the Texas Press Association in San ONIAL PUBLISHERS. Antonio last week a commission of A very prominent and concrete five members was appointed to seek example of what may be accom to standardize foreign and local ad plished by intelligent organization vertising rates on all country news and effort are the results which papers represented in the organiza have been accomplished by the Em tion. The maintenance of a Texas pire Press Union of London, which Press Association representative at was founded in 1909. Austin during the sessions of the Its membership is made up of the Texas Legislature was authorized. leading newspapers of the United Other duties along legislative terms Kingdom, Canada, Australia, South were designated for a newly-created Africa, India, New Zealand and legislative committee of three. An other overseas possessions of the other committee of three was au British Empire. thorized to investigate the possi Its headquarters are at 71 Fleet bility of establishing on the Gulf street, London. The Central or Coast at Fulton, near Rockport, a ganization is directed by the Coun home for superannuated members cil in Fleet street, each of the Do of the association and a resort at minions is in itself autonomous, which other members might en and secures representation in the joy vacations. control by appointing to the Lon Joseph J. Taylor of the Galves don Council nominees representing ton-Dallas News was unanimously the individual press interests of elected president. D. R. Harris of their colony in London. That the the Rusk County News, Hender Union's prominence and strength son, absent through the death of may be better understood, we ap his mother, was elected vice-presi pend a list of the officers, members dent. Sam P. Harben of the Rich of the Council and chairman in the ardson Echo, “perpetual secretary,” Dominions. was imposed upon for another Chief among the Union's activi year's service. C. F. Lehmann of ties, and where its greatest success the Hallettsville Herald was re has been achieved, is the reduction elected treasurer; Clarence E. Gil of the costly press cable rates to more of the Wills Point Chronicle all parts of the world, but more par was re-elected general attorney. ticularly between the Mother Coun Other officials elected were Mrs. try and her Dominions, thereby Richard D. (Estelle) Hudson, facilitating a larger service and Farmersville Times, essayist; more accurate news supply. Charles B. Gillespie, Houston The improvement of working con Chronicle, orator; Clarence N. ditions for journalists throughout Ousley, Fort Worth Record, poet. the Empire, in which direction con To the retiring president, W. C. siderable work in the way of .9b Edwards of Denton was presented taining recognition and extending a silver service. privileges has been accomplished by It was decided to adopt the com united action. mittee recommendation that the or The arrangement of Empire ganization's constitution be amend Press Conferences is on the lines ed and a committee of three be ap pointed, christened the “Committee THE on Education,” whose duty to ap prize the association members of all “pending or impending legisla PROVIDENCE tion in which the craft are inter ested,” to help prepare the bills and HON. HARRY L. W. LAWSON, M. P., JOURNAL prosecute campaigns for such legis THE lation affecting newspapers as the A PROPRIETOR OF THE LONDON DAILY TELEGRAPH, AND CHAIRMAN OF THE association may desire and to at EMPIRE PRESS UNION. tend legislative committee hearings EVEN IN G where necessary. The members are to serve without compensation, committee recommendation that McKinney Examiner, and L. A. BULLETIN their expenses being paid. The Dunlap, Meridan Tribune. “The Texas Press Association in (BOTH 2-CENT PAPERS) committee is to be appointed by dividually and collectively demands Following the report of Charles President J. J. Taylor. of the law-making body of Texas M. Barnes of the San Antonio Ex During the first three months of 1913 these The association also adopted the papers printed 2,886,549 agate lines of that it change the law so that all press on Colonel Frank Holland's advertising. suggestion that a home for super notices now required to be posted ONLY FIVE PAPERS in the United States shall be published in each and every annuated Texas newspaper folk be exceeded this record. In Hartford, Conn., every paper in the city, county or district established at Fulton near Rockport These Papers Were EIGHTH on the List of seventh individual BUYS affected, provided that the paper in on an estate adjoining the Oak the Newspapers of the United States in which such notice appears has been shore Club, Representative Ken Advertising in 1912, Printing THE published as long as one year, and nedy of Kerr County moved the that notices be paid for at not less appointment of a committee of three to investigate the feasibility 11,456,304 Lines Hartford TIMES than regular State rates.” Nearly Three Million Lines Greater than of the plan. any other Newspaper in New England. The committee of five consti The committee was authorized to Do you know of a tuting a commission which is to be appointed by President Taylor. RESULTS ALWAYS. better field—or a field seek to standardize the foreign and The estate suggested comprises local advertising rates on all coun that is covered so sixty-five acres and a twenty-seven Representatives: try newspapers in the association, room house, all valued at $25,000. thoroughly? is composed of Will H. Whitley, CHARLES H. EDDY, It is also planned to make it a vaca 5024 Metropolitan Bldg., NEW YORK. McGregor Mirror; R. M. Hudson, tion headquarters where the Texas 723 Old South Building, BOSTON KELLY-SMITH CO., Representaives Irving Index; O. C. Harrison, Sey 220 Fifth Avenue, Lytton Building, newspaper people can enjoy a rest EDDY & VIRTUE, NEW YORK. CHICAGO. mour Banner; F. C. Thompson, ful vacation at a nominal cost. 1054 Peoples Gas Building, CHICAGO 14 THE FOURTH ESTATE. of the big gathering of Empire South Africa, twenty-four cents to of the Union's representations, and Editors in London in 1909. seven cents; Australia, twenty-four a reduction to seventeen cents a capacity of 90,000 tons. Accord

TO MEET IN CANADA. cents to fifteen cents; Straits Set word is expected at an early, date. ing to H. R. Reid, vice-president, tlements, thirty-two cents to nine This opening up of increased Far it is the intention to build another The next meeting is arranged to Eastern news will re-act favorably mill at Sandwich Bay, with an an be held in Canada next year, and on American newspapers. nual capacity of 50,000 tons, as soon has already obtained the Canadian Other matters to which the Un as the larger one is completed. Premier's approval and the support ion has successfully addressed itself of the Dominion's press. are as follows: The annual outing of the em Indirectly many of the Union's Admission of the Colonial news ployes of Lasher & Lathrop, Inc., successes have been of benefit to papers' representatives resident in New York, will be held at White the newspapers of the United England, and visiting Dominions' stone, L. I., on Saturday, June States. For example, through the newspaper men to attend the de 14. The picnicers will go to the weight of its influence and the ex bates in the British House of Com grounds in the company's auto ercise in pressure on the British in OnS. truck. Athletics and a baseball and the Dominions postmaster-gen The inauguration in 1911 of the game will occupy the afternoon and erals and by obtaining the support first Exhibition of British Empire medals will be awarded for firsts of the various governments, the newspapers, which showed re and seconds in the races and jumps. cable companies have made a long sources and variety of the Domin Dinner will be served in the even list of press reductions, following ions' press. The native Indian, ing. The committee in charge is which have been concessions to the French, Canadian and Boer press James Hanlon and Joseph Shaw. general public. in addition to the many excellent Of chief interest to United States journals of British character. Rumors continue in Montreal of and Canadian newspaper men is the Cheaper newspaper postage rates; control in the Belgo-Canadian Pulp reduction of Atlantic rates. Prior the extension of the Dominions' & Paper Company by the Lauren to last autumn the news cable rate press of the privilege of registra tide Paper Company. per word was ten cents. This was tion in England, thereby enabling reduced fifty per cent. or to five the circulation of their papers in Last week in Toronto, the Mis cents during certain hours of the the United Kingdom at much lower sissago Pulp and Paper Company day and night, and seven cents at rates. was organized by F. J. Foley, G. F. other times. It can be figured out A notable feature is the enter Rooney and D. J. Coffey with a approximately what this will save tainment of newspaper men in capital of $2,500,000. to one newspaper proprietor who Great Britain and the extension of spends annually $50,000 on New hospitality in a desire to bring A new corporation has just been York-London cabling. To the about more intimate relations. organized at Toronto, Can., to deal American publishers the saving The Empire Press Union pub in pulp and paper stock. It is the should be a clear fifty per cent., as lishes among its members a month A. D. Soup Company, capitalized at owing to New York time being five ly circular, now in its second year y hours behind London nearly all the of publication, which reviews the news should be gotten across at the results of its labors and the activi FOUNDER SELLS OUT. minimum rate. ties of the newspaper world for The Ontario (Wis.) Headlight SOME ACCOMPLISHMENTS. W. H. MARSTON. - the past month. has been sold by Paul J. Fauteck Various other reforms that have cents; Egypt, twelve cents to seven; The chairman of the Union is to F. W. Flatow. G. L. Schermer reduced expenses and facilitated British East Africa, twenty-four Hon. Harry L. W. Lawson, M. P., horn will be in editorial charge. the flow of news, in which the cents to eight cents; etc. one of the proprietors of the Lon Mr. Fauteck established the paper United States and Canadian press The excessive rates for press don Daily Telegraph. The secre about a year ago. agencies and newspapers have no news from the Far East China to tary is W. H. Marston, who assist doubt benefited proportionally, are: Great Britain, thirty-five cents a ed in the foundation of the Union The Perth Amboy (N. J.) Between India and London, former word, and Japan, thirty-eight cents, and has been associated with all its Chronicle will be sold at public press cable rate twenty-four cents are now under consideration by the numerous Successes. auction on June 15. Full particu a word, reduced to eight cents; respective Governments as a result [THE FourTH ESTATE has been lars may be had from Thomas asked by a number of prominent Brown, receiver, 308 State street, publishers to publish the foregoing, Perth Amboy. OFFICERS OF THE EMPIRE PRESS UNION. so that it may be correctly under stood on this side of the water just PRESIDENT, Rt. Hon. Lord Bºrº K. C. . V.V O. YOUR PRESIDENT, Rt. Hon. Lord Burnham, K. C. V. HON. TREASURER, Rt. what the Empire Press Union is Hon. Lord Northcliff. CHAIRMAN, Hon. H. L. W. Lawson, M. P., and what it does.—ED.] “WRAPPED” London Telegraph MEMBERS OF COUNCIL. THE PAPER FIELD. ATTENTION Sir John Arnott, Bart., Dublin Irish Thomas Marlowe, London Mail. imes. J. S. R. Phillips, Yorkshire Post. is invited to our perfected R. D. Blumenfeld, London Express. Sir George Riddell, News of the World. Profitable operations are revealed Robert Donald, London Chronicle. Ernest Parke, London Star. in the report of the Anglo-New E. W. M. Grigg, London Times. Ellis T. Powell, London Financial News. foundland Development Company Nibroc Kraft C. D. Leng, Sheffield Telegraph. C. P. Scott, Manchester Guardian. for the year ending August 31, J. A. Spendor, Westminster Gazette. WRAPPING PAPER REPRESENTING OVERSEAS BRANCHES. 1912. Profits, after allowing for AUSTRALIA. plant and equipment depreciation, $249,327. Written off the debenture —the handsome “quality” L. J. Brient, Perth West Australian, F. Graham Lloyd, Sydney Herald, London representative). London office). stock issue $79,804. kind which gives— Edwin Preston, Adelaide Register, T. S. Townsend, Melbourne Argus, ndon representative). (London representative). The Berlin Mills Company has MOST STRENGTH MOST “CLASS” SOUTH AFRICA. removed its offices to the Wool MOST WRAPPING “AREA” TO N. K. Kerney, Johannesburg Star, Henry Ledger, Cape Town Times, worth Building, New York. Tele (London office). THE POUND (London office). phone numbers remain 6185-6186 MOST VALUE FOR YOUR INDIA. Barclay. MONEY T. J. Bennett, C. I. E., Times of India, F. Crosbie Roles, Ceylon Times, (resident in England). (resident in England). Stanley Thompson of Toronto Let us send you proof samples, NEW ZEALAND. has been asked to find a suitable also name of nearest dealer. R. B. Brett, New Zealand Press Agency, New Zealand Associated Press, site for a paper mill near Toronto, (London manager). (London manager). to be built in the event of the pres CHAIRMEN IN DOMINIONS. BERLIN MILLS CO. ent tariff bill becoming a law, pro PORTLAND, MAINE. souTH AFRICA, Dr. Maitland Park, CANADA, chairmanship vacant. viding free news-print paper. Cape Times. Times of China. Woolworth Bldg., NEW YORK. AUSTRALIA, J. O. Fairfax, INDIA, Dr. Stanley Reed, The company making the request Sydney Herald. now gets much of its pulp-wood William B. Dillon J. Sanford Barnes NEW ZEALAND, George Fenwick, Otago Times. from Canada and is reported to be SECRETARY AND EDITOR. preparing to erect a mill in New DILLON & BARNES W. H. Marston, 71 Fleet street, London, E. C., Brunswick. ROLL NEWS PRINT where items of information will be gladly received and members welcomed when in London. The Labrador Pulp and Paper for high-speed perfecting presses. 2 Rector Street, NEW YORK TELEGRAPHIC ADDRESS. . Company has started the construg Phone Rector 4955 Empresuni, London. tion of a large pulp mill at Hamil MAY 24, 1913. THE FOURTH ESTATE. 15

THE A. A. C. A. PRESS tising Classified; J. C. Whyte, who In Our AVezv Tem-Story Building will be located in the Boston office; ARRANGEMENTS. E. Lanning Masters, formerly of SPECIAL ROOM AND EVERY equipped with the most modern and improved the Blackman-Ross Advertising Agency, R. H. Macy & Co., and OTHER FACILITY FOR USE printing plant. the New York Times, who is now OF NEWSPAPER MEN. in charge of the promotion depart When the wheels of the ninth an ment, and H. B. Heth, Jr., former nual convention of the Associated ly of the Chicago Record-Herald, Advertising Clubs of America start in charge of the school advertis moving at the Fifth Regiment Ar “Etonym-SE" ing. mory on the morning of Monday, The daily average circulation of the JEWISH Howard P. Ruggles has been ap June 9, a corps of newspaper men, pointed Eastern advertising man special writers, telegraph operators DAILY FORWARD is guaranteed by the A. A. A. as ager of Leslie's Weekly. Mr. Rug and photographers will be on hand, gles was at one time advertising with coats off and sleeves rolled up, manager of Hampton's Magazine ready to flash to the world their and later of the Smart Set. every turn. 139,960 Chairman Alfred I. Hart of the George S. Thorsen is the new The circulation of the JEWISH DAILY FOR Western advertising manager of press and publicity committee of the Scientific American and of. the Advertising Club of Baltimore WARD is open for examination by any bona fide American Homes and Gardens. is authority for the statement that approximately 150 correspondents, advertiser at any time without notice to us. Mr. Thorsen is a brother of Mitch representing newspapers in every ell Thorsen, advertising manager of . section of this country—and a few Come and Examine Our Circulation at Our Expense. the Metropolitan. from foreign countries—will be Foster Gilroy is now general sending out “copy” about the doings A circulation audit of the A. A. A. dated January manager of Ewing & Miles, New of the ad men. 20th, together with other vital and useful informa York advertising agents. Mr. Gil IdEAL PRESS ACCOMMOI)ATIONS. roy has for some years been pub To accommodate these corre tion regarding the vast field of over one million licity manager for the Frank A. spondents and to make their work Jewish people in New York City sent upon request. Munsey Company. C. L. Kain, for as easy as possible so far as phys merly of H. H. Walker, Inc., has ical accessories are concerned, the Send also joined the staff of Ewing & local press and publicity committee for it. Miles, Inc. has set aside one of the most spa FORWARD º cious rooms in the armory, within TELEPATHY IN ADS. striking distance of the speaker's W. R. Hotchkin, advertising platform, and will fit it up with NOTES AMONG THE of the advertisers' service depart desks and typewriters and telephone ment. Recently Mr. Gray has been manager of Gimbel's, says: “Fellow AD FOLKS. with the Fowler-Simpson Agency, advertising men, get enthusiasm. booths and telegraph instruments Cleveland. and—well, everything that a news R. G. Cholmeley-Jones, advertis Don't write until you are filled with paper correspondent needs to fa ing manager of the Review of The J. Walter Thompson Com enthusiasm about your subject. cilitate the work of “getting it Reviews, New York, is on a ten pany has closed its St. Louis office. There is telepathy in advertising. across.” days' trip in the West. E. H. Thielecke, manager of this What you feel when you write is what the reader will feel when he “We are going to make the men A New York office has been branch, will be in the future associ reads. who must shoulder the work of re opened by the Stockwell Special ated with the Chicago office of this porting the convention realize that Agency, of Chicago. It is at 286 company. “If you are dull, or tired, or Baltimore not only does things, but Fifth avenue and is in charge of A. George Costello, who for twelve doubtful, you better go out and play does them thoroughly,” said Mr. T. Stockwell. years has been connected with tennis or golf. The first duty to Hart. * {{ your employer is not to write until The advertising agency of Hill Doubleday, Page & Co., has become “The big press associations have vice-president of the H. H. Charles you feel the proper spirit for it. & Tryon, Pittsburgh, is now located You must put selling power into assured us of their earnest co-oper in the new First National Bank Advertising Agency, New York. ation in furnishing quickly and ac what you write, or there will be curately to the world at large the Building. John Phelps Slack, formerly no selling power in what is read.” news of what the advertising men W. H. Montague has been ap with the Frowert Advertising are saving and doing. The Balti pointed to take charge of the pub Agency, is now connected with the MOUSEN'S NEW VENTURE. more date line will appear on thou licity department of the Hamilton Charles Blum Agency, Philadelphia. The town of McClusky, N. D., sands of dispatches that go out of Brown Shoe Company, St. Louis. Several new men have recently has a new paper called the Sheri the city during convention week. Robert Crawford has been made become associated with Heal st's dan Post. It is really a revival of “It is the aim of the local club advertising and publicity manager Magazine. They are P. L. Atkin the Free Press, which suspended and of the national publicity com of the Haynes Automobile Com son, formerly of the Munsey pub several months ago, and is pub mittee to have this convention ‘cov pany, Kokomo, Ind. L. E. McKen lications, who has taken charge of lished by T. D. Mousen, late of the ered’ by wire more completely than zie was at the same time appointed the new department called Adver Martin Searchlight. anv convention in the history of the assistant sales manager. affiliated clubs has been.” J. J. McCall, late with the Mc SESSIONS OPEN TO ALL. Call Advertising Company, St. The business sessions, all of Louis, is now with the copy staff of HOTEL ST. DENIS which will be held in the armory the Taylor-Critchfield Agency, Chi from 9 o'clock to 12 and from 2 to Cago. BROADWAY & 11TH ST., NEW YORK CITY. i. each day, will be open to the pub Edgar II. Hodginson, formerly Home COMFORTS Without EXTRAVAGANCE. 1C. with the New York Evening Post, is now on the advertising staff of the Philadelphia Public Ledger. The only first-class hotel near all steamship lines. David E. Bloch has been appoint Within easy access of every point of interest. Half block is the trading center of a popula ed advertising manager of the from Wanamaker's. Five minutes' walk of Shopping District. tion of 150,000 in the Heart of the Globe-Wernicke Company, Cincin NOTED FOR:—Excellence of cuisine, comfortable appointments State of New Jersey. nati, succeeding the late L. H. Mar courteous service and homelike surroundings. tin. Mr. Bloch was formerly with The very best accommodations in the city at T H E TIMES the J. J. Gill Company, Portland, Ore., and the C. D. Shepard Com (Evening and Sunday) pany, New York. is the only local paper to publish $1.00 Per Day Up. the findings of the A. A. A. Bruce Farson, late of the Chi cago Tribune, and G. M. Lauck, 7 minutes from Grand Central Depot. formerly with the Root Newspaper Mr. Aavertiser: Association, are new additions to 10 minutes to leading stores and theatres. That alone ought to convince the staff of the Dunlap-Ward ST. DENIS HOTEL COMPANY you what paper you ought to use Agency's Chicago office. KELLY - SMITH CO., Representatives, 22U Fifth Avenue, NEW YORK. Russell Gray has returned to the Lytton Building, CHICAGO. Philadelphia Record to take charge Also STAN WIX HALL HOTEL, ALBANY, N.Y 16 THE FOURTH ESTATE. MAY 24, 1913.

JOSEPH PULITZER'S ican government was in a state of terest or regardless of the welfare ADVOCATE OF PEACE. transition. of its employes. IDEALS. Ralph Norman Angell Lane, visit “The war issues were still alive. “Property has moved forward to ing English journalist, lecturer and “The Bloody Shirt was a familiar the advanced ground that radical peace advocate, was a speaker at R E A LIZATION OF HIS feature of every campaign. ism once held, and radicalism has the Broadway Tabernacle, New ºved on to fields once undreamed POLICIES DECLARED “The Federal troops had been York, last Sunday night under the withdrawn from the South only six OI. auspices of England's Peace So THIRTY YEARS AGO. years before, and Northern Repub “No man can study the history ciety. Mr. Lane is better known licans regarded that unhappy sec of the American people during its as “Norman Angell.” In his re On the celebration of its thirtieth various epochs without being pro anniversary of becoming the prop tion of the country as a conquered marks on the “Great Illusion” of province. foundly impressed by their steady war he declared the coming of in erty of Joseph Pulitzer the New mental, moral and political progress. York World printed a restrospect “Nowhere, North or South, was ternational peace is merely a matter there genuine freedom of elections. “Each generation has a higher of shaking off old illusions. He of the economic, social, political code and a higher standard than its and governmental regeneration of “The ballot-box was protected by said the whole world relied on force, not by law. predecessors. Each has a firmer America to take the lead in the the United States in that period grip upon fundamental principles and how present day conditions are “Vote-buying was an established peace movement. practice. and a broader understanding of singularly in harmony with the an the issues presented to it. nounced policies of Mr. Pulitzer “Employers coerced their em NEW CANTON MANAGER. ployes and marched them to the “There have been nominal reac when he became owner of the tions in American politics, but Leon Gregg Willcox, recently World on May 10, 1883. Its ideals polls on election day to vote accord ing to orders. none endured for long. state editor of the Denver Rocky are the same today. “This is not merely a richer or a Mountain News of Denver and f fºre is the World's article in “Elections were commonly car ried by fraud. more numerous people than it was widely known in Chicago and the tl II : - “Seven years before, the Presi in 1883. It is a more intelligent middle West, has been placed in “Thirty years ago today Joseph dency itself had been stolen. people and a more ethical people. charge of the Canton (Ill.) Daily Pulitzer became the editor and sole Corporations were without re It has a saner public opinion, a Ledger. Mr. Willcox succeeds proprietor of the New York World. straint. more alert national conscience and Hugh Agnew, who has gone into “That day marked the beginning “Railroads were the prizes of a finer sense of justice. other business. of a new in the United Wall street piracy. “And the World ventures to say, States—a journalism that was to be “Corruption was a recognized in no spirit of boasting or self A NORTHWEST CHANGE. independent of individuals, of pri system of government. glorification, that the inspiring his The North Yakima (Wash.) tory of these thirty years might vate interests, of personal ambition, TODAY. Morning Herald and the Evening of political factions and of parties have been vastly different but for “In the course of these thirty Republic are now being printed —a journalism devoted unreserved the new American journalism that years an Interstate-Commerce law from the same plant, W. W. Rob ly to public purposes and public Joseph Pulitzer created thirty years has completely established the au ertson, proprietor of the Republic. principles regardless of all other ago today. having taken over the Herald. The considerations. thority of the National Govern THE world IN 1913. ment over railroads engaged in in “Human progress, remarked Herald Building is undergoing a “The World began its new career complete remodelling. with a platform of policies that terState commerce. Lecky, rarely means more than a “An Anti-Trust act defines and were freely denounced as revolu surplus of advantages over evils. PROGRESSIVES BUSY. tionary and communistic: punishes conspiracies in restraint It will always be so. The struggle of trade. for liberty is mainly a struggle The Tulsa (Okla.) Journal has “Tax luxuries. “A secret ballot has been secured, against the abuses of authority. been acquired by a new company “Tax inheritances. with an honest count. “Oppression is always Privilege, and will be the official state organ “Tax large incomes. “Corporations have been forbidden buttressed by law of one kind or of the Progressive Party. The new “Tax monopolies. by law to contribute to political another. Progress is less the enact management is headed by Thomas “Tax the privileges of corpora campaign funds. ment of legislation to promote A. Latta, formerly editor of the tions. “Both parties and candidates have popular welfare than the repeal and Tulsa World. “A tariff for revenue. been compelled by law to publish a modification of legislation which “Reform the civil service. full list of their contributions and sacrifices the many to the advan SPARTANBURG EDITOR. “Punish corrupt office-holders. expenditures. tage of the few. “Punish vote-buying. “The assessment of office-holders L. J. Penney has been appointed “Issues change, but principles re managing editor of the Snartan “Punish employers who coerce for political purposes has been main eternal, and there is no truce their employes in elections. made a crime. burg (S. C.) Journal. Mr. Penney in the battle for human rights. is from Memphis, where he was “Today that platform would be “The spoils system has been large “Thus, regardless of changing with the News-Scimitar. He takes regarded as mildly and innocuously ly eradicated. conditions and changing issues, the the place of Charles P. Calvert, who conservative in most of its planks. “The standards of public service World stands today where it stood recently retired. The last remaining issues embodied and public duty have been created. thirty years ago, fighting the same in the declaration of political faith “A new patriotism has arisen that fight for the same principles, keep FOR ARKANSAS. are in process of actualization in refuses to be shackled within party ing the same faith, dedicated to the the Congress of the United States. lines. same ideals of public service and A new paper will be published in “Trade, finance and industry public duty.” Dardanelle, Ark., this month. It THIRTY YEARS AGO. have undergone a revolution that is will be known as the Democrat “When Mr. Pulitzer took over a no less moral than material, and TRIP TO THE CATSKILLS. and owned by the firm of Ridgen discredited newspaper that had been the Nation has attained a unity in & Kid. H. N. Ridgen will be the the plaything of Jay Gould, Amer aims and ideals beyond anything The New Jersey Press Associa manager and Frank C. Kid the edi heretofore achieved. tion will have its annual outing this tor. “In the course of these thirty year in the Catskill Mountains, as THE EVENING WISCONSIN years Democracy has fought its sembling June 20 at the old Catskill The Kent County News is about fight with Plutocracy and tri Mountain House, in Catskill. to appear at Harrington, Pa. Milwaukee's Favorite Home Paper. It is UALITY Circulation against umphed. The New Jersey editors have not mere BU Circulation that the “Today” “The supremacy of human rights visited the Catskills since 1906, advertising man desires. over property rights has been estab when they had their yearly meeting Cheap quantity means large waste and lished. at the same hotel. The members Advertising Growth unsatisfactory returns and poor buyers. Results, not talk, count. The Evening “Nothing that has taken place in will journey to the Catskills on the Wisconsin has been printing a series of these three decades is more remark day boat. of Sunday’s Times. interesting articles urging its readers to able than the change in the attitude - read the advertising appearing in The In April the Sunday edition of the Evening Wisconsin. Our readers do read of the country's captains of money ELECTED EDITOR. the advertisements because they have re and industry toward the public at spect and confidence in their favorite large. Wall street itself would not Selmer H. Solberg of Big Tim paper. We will not accept objectionable ber has been unanimously re-elected NEW YORK or questionable advertising. now tolerate a Jay Gould or a Jim Our circulation is the paid yearly, de Fisk. to the position of editor-in-chief of livered into the home kind—the kind that the College Exponent, the weekly CORPORATION CONTROL. TIMES creates a buying desire in the minds of paper published by the students of its readers. It is the “worthwhile” homr “The greatest corporation in the the Montana State College. Sol in which this paper is invariably found. published 306,744 lines of advertisements, a United States, with its thousand berg edited the paper creditably for gain of 41,374 lines, a greater gain than five JOHN W. CAMPSIE, Business Manager. million dollars of capital, would other New York Sunday newspapers. Foreign Representatives: the past year and is now engaged in Sunday's NEW YORK TIMES offers CHAS. H. EDDY, EDDY & VIRTUE, not assert a right to manage its af regular newspaper work on the advertisers the greatest quantity of the best Metropolitan Bd.g. People's Gas Bdg. fairs regardless of the public in Bozeman (Mont.) Chronicle. quality of circulation. MAY 24, 1913. THE FOURTH ESTATE. 17

ARNES-CROSBY equatorial part of the Congo of William Brimelow, Bolton Even Colony—probably at Boma. There ing News. Mr. Brimelow was COMPANY is already a Congo paper printed elected to the consulting board, in in English and French at Elizabeth E. W. HOUSER, President. the place of David Duncan, South ville, the capital of the Katanga Wales Daily News, Cardiff, who re district, which adjoins northern tired by rotation. Rhodesia. ENGRAPERS At a meeting of the committee of The Egyptian Gazette, under the the Irish Journalists' Association ARTISTS, ELECTROTYPERS able control of Rowland Snelling, in Dublin, M. M. O'Hara, presi easily maintains its leading position dent, announced that the new of. NEW YORK, CHICAGO. ST. LOUIS among the daily journals printed in fices of the association, at 12 Fleet English in Nileland. street, would be opened to members during the coming week. Y O U R S With a view to preventing the From the Newspaper Owner and World, Hard use THE 1913 EDITION OF THE growth of anti-German feeling in London. Alsace-Lorraine the Federal Coun BARNHART “Your halfpenny paper may yet cil of the German Empire is con cost you a penny, and your penny should not TYPE SPECIMEN BOOK. sidering exceptional measures to be journal three-halfpence.” All you need to know about type. . If your adopted. copy is not received by May 15th, write The London Times at 2d., with at once to One of them is aimed at news its two, and sometimes three, com injure a papers in the French language, the plete sections, has now set a new Barnhart Bros. & Spindler circulation of which in the annexed standard of intrinsic value to which typewriter. St. Louis 168 W. Monroe St., New York provinces may be prohibited by the lower-priced newspapers must Omaha CHICAGO Washington order of the Governor if he con Kansas City St. Paul respond, but that they cannot profit Dallas Seattle siders them anti-German in senti ably do this without increasing their A correctly designed ment and the other intends to give price, and that this especially ap and built machine should Scrap Your Steam Tables to the Governor the power to sup plies to the halfpenny papers. stand abuse as well as use; press any society which he regards The Newsaper Owner and World and save money, time and labor, and subversive to public order. improve printing. You may use WOOD has always taken the view that should be always ready; DRY MATS for all pages with uniformly newspapers are too cheap and that perfect results. Absolutely reliable and Isaac Suwalsky, editor of the should have no flimsily M UCH cheaper. there should be some attempt to only Hebrew newspaper in London, cut the loss on the sale. A Daily constructed contraptions WOOD FLONG COMPANY., died there on Monday. Mail, for example, with a circula 1 Madison Avenue, NEW YORK. to get out of order at a tion of, say, 750,000 copies at 1d., critical moment. Such a The officers for the forthcoming instead of 900,000 at Ød., should NEWSPAPER NOTES year of the Association of Adver not lose a penny in advertising machine is the tisement Managers of the London revenue, and would turn what must FROM ABROAD. and Provincial Press are: Presi be a loss on sale, even with its own dent, G. Wetton; vice-president, E. paper mills, into a handsome profit. T. Nind; hon. treasurer, A. Bet ACTIVITIES OF THE CRAFT VICTOR tany; hon. secretary, Louis Kauf A PROFITABLE NAP. IN MANY FOREIGN man; council of management, G. Wetton, Daily Express; Edwin T. A jury before Judge Charles C. TYPEW RITER COUNTRIES. Nind, C. A. Pearson, Ltd.; A. Bet Black in the Passaic (N. J.) Coun (Model No. 3) The New Zealand branch of the tany, Western Morning News; T. ty Circuit Court returned a verdict Empire Press Union, at its annual L. Baily, the Connoisseur; S. G. of $250 Monday in favor of Fred Perfect alignment may meeting, passed a resolution im Coran, Westminster Gazette; G. erick A. Mallery, an editor, in his be guaranteed because, pressing upon the Governme:nt the Sparkes, Graphic and Bystander; suit for $20,000 damages against importance of uniting with Austra A. Richardson, Daily Chronicle; J. the Erie Railroad. unlike all others, the type lia and Canada in urging upon the Warburton, Daily Graphic; E. On October 18, 1911, while re bar stands on an inch-wide Imperial Government the necessity Sothcott, Our Home and Lady's turning to his home in Passaic Mr. for constructing a state-owned World; A. Hodges, Family Herald; Mallery told Conductor Hardy that bearing, and cannot vi cable across the Atlantic, to be F. Osborne, Windsor Magazine; he was going to take a nap and ask brate as it reaches the worked in conjunction with the W. T. Smith, Hull Daily Mail; E. ed that he be awakened before Pacific cable and managed by the M. Leman, Fry's Magazine; H. C. reaching his station. The conduct printing centre. The bars Pacific Cable Board. Paterson, Yorkshire Evening Post; or promised, but forgot, according are of drop-forged steel The following executive board G. E. Perman, the Motor, Cycling, to the testimony, until the train was was elected for the branch for the etc. leaving Passaic. and absolutely rigid. ensuing year: G. Fenwick (chair Mr. Mallery asked the conductor Highest speed and ab– man), H. Horton, H. Brett, L. P. The forty-fifth annual meeting of to stop at the next station, Harrison Blundell, P. Selig, H. Weston and the London Press Association, Lim street, but Hardy said the next stop solute accuracy is possible the Hon. G. Jones. ited, was held last week with J. S. was Paterson and demanded a fare with the VICTOR as the The following were elected asso R. Phillips, Yorkshire Post, Leeds of twelve cents for the enforced ciates: W. Dinwiddie, Napier; R. (chairman of the association), pre ride. Mr. Mallery refused to pay carriage moves on ball P. Furness, Blenheim; R. J. Gil siding. and was taken before Recorder bearings and the escape mour, Invercargill; and A. L. Muir, Meredith T. Whittaker of the Carroll in Paterson and discharged. Gisborne. Scarborough Evening News was ment has no springs. elected to fill the vacancy on the PUBLICITY MAN ILL. The VICTOR has visi A project is on foot in Brussels committee of management caused William W. Aulick, head of the to start a in the through the retirement by rotation publicity department for the Lieb bility plus durability and ler Theatrical Company, New York, will cut many a dollar suffered a stroke of paralysis in his Z937 Pages. 6300 Galleys. Z20 MILLION EMS office in the Century Theatre. from your annual type Mr. Aulick was for several years writer expense. We will A RECORD-BREAKING JOB dramatic editor of the New York Telegram and later was the base gladly demonstrate it to &y Linotype Machines with exclusive use of ball editor for the New York Times you, or we will rent you and the Evening Mail. He had a new machine for that AZERCA/AWT’S Linotype Metal been ill for three or four days. SEND FOR FULL PROOF OF THIS RECORD-BRfAKING JOB extra work for $3.00 per READY PRINTS WANTED. Trade Mark Trade Mark. month. MERCHANT & EVANS CO. " A correspondent of THE Fourt H & & Estate desires to be put in touch Smelters—Refiners with some firm that furnishes Victor Typewriter Co. ready prints to small newspapers. G PHILADELF HIA G Broadway & 23rd Street NEW YORK NEW YORK CHICAGO BALTIMORE The Alma (Kan.) Signal is now Registered. BROOKLYN KANSAS CITY DENVER Registered. owned by Lewis & Bouck. Telephone Gramercy 6583 18 THE FOURTH ESTATE. MAY 24, 1913. The HERALD The merchants place the volume of The Remarkable Advertising their advertising in the Growth of the The Boston HAS THE BUFF A LO WASHINGTON LARGEST MORNING TIMES JOURNAL CIRCULATION TIMES Is built on the has made its tremendous success in a Foundation Stone of clean, legitimate, newspaper way. It has IN used no premiums or coupons in its cir because they know their announce culation work, but has depended upon the ments will be read and that im Size of Circulation merits of the paper itself to e an WASHINGTON mediate sales of their merchandise established factor in the homes of New Confidence of its Readers England, as it has become. It has shown will follow. to advertisers the absolute value of such a paper, built on right lines for New JOHN W. HUNTER, Publisher. A Right Rate England people, and has ved its use Representatives: NORMAN E. MACK, Proprietor fulness to the merchants bringing to J. C. WILBERDING, A. R. KEATOR, them, through its splendid constituency Brunswick Bidg., 15 Hartford Bldg VERREE & CONKLIN, Inc., In Washington, D. C., of home readers, a most desirable clien. NEW YORK, CHICAGO Special Advertising Representatives, The Times is Preferred. tele of real and continuous purchasers. 25 5th Ave., N. Y. Steger ., Chicago.

THE MINNEAPOLIS Ido, echo SEATTLE “P-I” Pittsburg Dispatch º: BALTIMORE homes The combined circulation of the Greater Pittsburgh's Greatest \ºper. The only seven day A. P. paper in the J O U R N A L A MEDIUM THAT NEVER FAILS. and Metropolis of the entire Northwest. The EVENING AND SUNDAY Goes into more homes, offices and work AMERICAN : STAR one paper in the entire West without com is from 130,000 to 140,000 E." in its field. It reaches into the shops than any other paper. REACHES MORE HOMES IN Best classified medium between New York daily. These two papers reach practi omes of the most prosperous people on earth. MINNEAPOLIS THAN ANY and Chicago. Write or Telephone. cally every person, in Baltimore whose H. C. Rook, Real Estate Trust Bdg., Phila. patronage is worth having. OTHER NEWSPAPER. W. G. Brooke, 225 Fifth Ave., New York. C. GEORGE KROGNESS, W.M. J. MORTON CO, Eastern Rep., H. M. Ford, 122 So. Michigan Ave., Chi. Marquette Building CHICAGO. Fifth Avenue Building, NEW YORK. Q'MARA & ORMSBEE, Representatives. W. E. Edge, Atlantic City, N. J. VERREF & CONKLIN, inc. Hartford Building, CHICAGO. Brunswick Bg., N. Y. Tribune Bg., Chi. Dorland Co., 3 Regent St., London, Eng. 225 Fifth Avenue, New York.

the Princetonian, and the Cornell Neyvatte, Fred Adams, James HEARST CORPORATIONS. HARVARD ACTIVITIES. Sun, and several other guests. Simpson, Dan Huntington, Geroid The Crimson, Harvard's daily The annual Spring elections of Robinson and Marlin T. Phelps. The two separate Hearst corpora paper, may soon have a home of its the paper took place last week, re tions that have been publishing the own. Since 1901 the Crimson has sulting in the selection of William HE DIDN'T ADVERTISE. New York American and the New had its headquarters in the base Cheney Brown, Jr., of Hartford, Written for THE Fou RT H Estat E. York Evening Journal have been ment of the Harvard Union. A Conn., as president and Arthur Cal By Robert B. Rogers. incorporated in Albany under one graduate committee was formed vert Smith of New Haven, Conn., A business man in our town name—the Star Company of New last year with power to purchase as managing editor for 1913-14. Whose name was U. N. Wise, York. The capital is stated as Spencer Owens Shotter was elected Resolved one day to this extent $110,000 and the incorporators, land and make plans for a new That no more he'd advertise. building. A lot was purchased for business manager. Other elections William Randolph Hearst, Solo the site of the building on Plimp were: Secretary, Fletcher Graves; Quoth he “I’m sure my wares will sell mon S. Carvalho, Edward H. Clark, ton street, Cambridge, near the col editorial chairman, W. M. Tug For I keep the best supplies, Arthur Brisbane and Bradford And folks I know will buy of me Merrill all of New York. The Star lege yard, and in the centre of un man; assistant business manager, So why should I advertise?” dergraduate life. J. H. Baker; circulation manager, Company was originally a New It is hoped that within a year or S. F. Greeley. No more within the daily press Jersey corporation. Or the monthly magazine. two a practical business home will Nor in the street cars day by day be built for the Crimson at a cost THE GET-TOGETHER SPIRIT Will my business ads. be seen.” COMPANY OWNERS. of approximately $41,000, includ IN ARIZONA. ing the cost of the land. The pa His trade grew dull as time passed on A new company has been organ l'inally worry turned him gray, ized to take over the Nashville per itself will do a large part to The first get-together dinner of the “Oh, why” asked he, “is business thus, ward defraying the expenses of the Phoenix (Ariz.) Republican force As of old why don't it pay f" News, a semi-weekly paper now in new project, but no small part will was given by President Dwight B. its thirty-fifth year. The new organ His business went from bad to worse, ization is composed of A. C. Ramsey. be raised through gifts and loans Heard at the Ford Hotel, and is the On the shelf his stock would lay, from graduate editors of the paper. forerunner of a series of like en I'or no one came to buy his wares, W. E. Brown, J. M. Power, Jesse There will be offices for the Har joyable occasions that have been So he closed his shop one day. D. Hill, S. B. Reese, C. G. Hughes, C. W. Dodson, Dr. W. H. Toland vard Alumni Bulletin and the Stud planned by Mr. Heard for the men No more above that store we sce ent Council and also for the newly who are working for him. The big sign of U. N. ise, and C. C. Ramsey. As he is out of business now organized Press Club. The occasion was not altogether For he would not advertise. At a dinner in celebration of its one of eating. The program start KANSANS MEETING. fortieth anniversary held by the ed out with one of Mr. Heard's A BUSINESS TROUBLE. The Fifth District Editorial As Crimson the new plan was discuss usual straight from the shoulder Creditors of the Dayton (O.) ed. The dinner was held in the speeches, on the promotion of the sociation of Kansas is holding its Record Publishing Company have meeting at Clay Center. Professor Harvard Union and was attended spirit of hearty accord and “pull applied for the appointment of a by about 125 persons, including together,” among the men. He said Merle Thorpe of the State Univers receiver for that concern. They al ity School of Journalism will make members of the Crimson, past and this was the real purpose of the lege that the company is heavily present; representative men from meeting. He announced a plan of the principal address. The gather in debt and that its affairs are mis ing is the annual meeting of the the undergraduate body, representa vacations at full pay for those of managed. The principal petitioner tives from the Yale Daily News, his men who have been on the pa association and much business is is M. O. Moore, who claims the to be transacted. per a year. - company is indebted to him in the Mr. Heard also gave notice of sum of $1,620. the installation of an improvement THE department in the paper—an ad FOR PORTLAND, ORE. the junct to the other departments A new weekly publication is soon NEW YORK which is meant to crystallize the to appear in Portland, Ore. It is LOSANGELES ideas and suggestions into definite planned to issue it about July 3, plans for betterment. “Give the under the name of the Hourglass WORLD people a newspaper that is a news with R. A. Harris as editor. Dr. TRIBUNE paper, and the work will be success C. H. Chapman and Colonel C. E. ful,” Mr. Hayt said that was the S. Wood are interested in the ven is the clean, home paper of Los S ells (morning edition) idea conveyed in the suggestion for ture. Angeles. No objectionable adver the improvement department. tising accepted. Those who spoke or otherwise TO OWN A PAPER. LARGEST CIRCULATION MORE copies than Robert Smith has left the staff of took a part in the program includ IN LOS ANGELES. any other two papers ed Charles Stauffer, business man the Knoxville (Tenn.) Sentinel and ager; Garth Cate, assistant business is succeeded by A. S. Oglesby of Represented by PAUL, BLOCK, Inc. manager; J. W. Spear, editor; Ira Chattanooga. Mr. Smith plans to 250 fifth Avenue, NEW YORK. H. S. Huggett, A. H. Tebben, Joe start a Baptist weekly publication Mallers .."; CHICAGO. Print. Levy, Maitland Davies, Jacques of his own. Tremont Building. BOSTON. MAY 24, 1913. THE FOURTH ESTATE.

O THE E Strong Appeal to The Boston WALTER Advertisers for the GLOB Has the LARGEST • THOMPSON TWO-CENT circu PITTSBURG lation in the U. S. COMPANY. ST. LOUIS 1912 AVERAGES. PRESS The experience Daily, 190,149; Sunday (5c) 322,915. H of fo - eight suc years The Globe in 1912 carried 8,642 *the Largest Guarantees to STAR 511 lines of ADVERTISING. This those who en was a GAIN of 266,450 lines over DAILY AND SUNDAY trust their is that it is the ONLY sº 1911 and was 1,724,621 lines MORE C I R C U L A T I O N than any other Boston paper. A D V E R T I S I N G INDEPENDENT This included 506,937 WANT ADS— I N P ITT S B U R G. more than three times the number carried to us immunity from the mistakes, fail NEWSPAPER by any other paper. ures and losses which are the common The Globe reaches the substantial and Foreign Advertising Representatives, result of experiment. well, to do people of Boston and New I. A. KLEIN, Metropolitan Tower, N. Y. Nos. 44-60 East 23d Street, NEW YORK in the Mississippi Valley. England. john Gīāšš, People gas Bldg., Chicago CHICAGO. BOSTON. THE NEW ORLEANS C L E V E L AND THE JOHN BUDD CO., Representing Newspapers of is the metropolis of Ohio. The ITEM. News Scimitar Brunswick Bdg., NEW YORK More circulation daily than Times-Democrat Tribune Fig. çHiçãGó. Kh and Picayune COMBINED–50 per cent PLA IN DEA LER of MEMPHIS, Tennessee, Chemical Bdg., ST. LOUIS more than States. its leading newspaper. The average cir. is the LEADING NEWSPAPER in Second U. S. P. O. Report culation of the Plain Dealer for the circulation and importance in the Missis PAYNE & YOUNG month of April, 1913, was as follows: sippi Valley South of St. Louis and in a Six months net average circulation territory over 800 miles wide. ... SPECIAL REPRESENTATIVES, y Daily 112,009. Sunday, 143,630 Fifth Avenue Building, NEW YORK No other paper has yet reported. J. C. WILBERDING, Representative, Represented by PAUL, BLOCK, Inc. 750 Marquette Bldg., CHICAGO 250 fifth Avenue, NEW YORK. JOHN BUDD CO., Foreign Adver. Reps., 225 I’ifth Avenue, New York. JOHN GLASS, Peoples Gas Bldg., Chicago Mallers Building, CHICAGO. $EW YORK CHICAGö. "St. LóUYS Tremont Building, BOSTON. CARPENTER-ScheerER SPECIAL AGENCY press and return to his home in St. Fifth Avenue Building, NEW YORK. STAFF CHANGES. Louis. (Tex.) Enterprise and are now People's Gas Building, CHICAGO. Their successors James H. Price is the new fore with the Journal. C. R. Dodsworth, on the adver are W. W. Williams and D. M. VERREE & CONKLIN tising staff of the Springfield (O.) man of the Washington Herald Boudreaux. composing room, succeeding Frank PUBLISHERS' (Inc) Daily News for the past year, has John E. Galbreath, for the past REPRESENTATIVES resigned to join the Denver staff S. Lerch, resigned. 225 F1 fth Avenue, NEW YORK of the Thomas Cusack Advertising Herman Gerecke, who recently been appointed night editor of the resigned from the Erie (Pa.) Nashville (Tenn.) Democrat, has Company. been appointed 11:ght editor of the AD-FEST IN BUFFALO. R. G. Carpenter, formerly with Times staff because of sickness, is Associated Press office in Atlanta. The Affiliation Ad-Fest of the the foreign department of the reported to be improving. Stuart Towe is his successor. Hearst publications and represent Ed. Foye of the Erie (Pa.) Buffalo, Cleveland, Detroit and ing those newspapers in New Eng Herald has resigned to devote his Rochester Ad Clubs, to be held un land, is now connected with the time to a fruit farm in the North CITY WANTS TRADE MARK, der the auspices of the Buffalo Ad special agency of C. George Krog east grape belt. Two prizes have been offered by Club, will take place at Buffalo on ness, Chicago. A. L. Schlosser of the North the Merchants' Association of New Saturday, June 14. . At the morn ing session the subject for discus Frederick C. Weimer is now con Yakima (Wash.) Republic has re York for the best designs for an emblem and motto to be attached sion will be “How to Make the nected with the copy desk of the signed and is succeeded by J. C. Letter Produce,” and a number of New York Evening Mail. Fleharty. to merchandise distributed from New York so as to advertise the men competent to talk on this sub H. H. Turnbull has been appoint James Harre, after several years ject will be heard. At the after ed assistant dramatic critic on the with the North Yakima Republic, city and its products. New York noon session there will be a free New York Tribune. has gone to Calgary, Can. has never had such an emblem, al though it is the greatest manufac and open discussion on “Analyzin Harry F. Guest has moved up to Archie Jamieson is now covering turing centre in the country. Many of Sales and Advertising.” - the head of the copy desk of the the White House for the Washing other cities have them. There is to be a banquet in the New York Evening Mail, succeed ton Times. For the best design the Mer evening, at which the speakers will ing Ellen Alexander, who is now Irwin Barbour has been appoint chants' Association will pay $150 and be Alvin G. Hunsicker, general with the Tribune. ed telegraph editor of the Washing for the second best $50. The con manager of the Standard Oil Cloth Joseph Millard is the new sport ton Herald, succeeding Edwin ditions of the competition require Company, New York; Thomas ing editor of the New York Press, Harris. that all designs are forwarded to Martindale, of Philadelphia; Geo. taking the place of James R. Price, Fred Myers has resigned the edi S. C. Mead, secretary of the Mer H. Perry, advertising director who recently resigned. torship of the Athol (Kan.) Rec chants' Association, at 233 Broad Panama-Pacific Exposition, San William McCloughlin has left the ord to go to Shoshone, Neb. way, not later than July 1. Francisco, and Roy B. Simpson, ad Brooklyn Standard-Union to join vertising manager, Roberts, John J. T. Pryor of Terrell is now in WOMAN ATTACKED. son & Rand Shoe Company, St. the Brooklyn staff of the New York charge of the make-up of the Deni Louis. Tribune. son (Tex.) Herald. He succeeds A posse of citizens are searching The delegates have been request Charles B. Harris has been com John Leonard, who is now with the the country for the assailant of Mrs. pelled by poor, health to leave his ed to bring ladies, for whose enter News. Lawrence D. Newberry, wife of the tainment special provisions have position with the San Antonio Ex Ed Welsh, formerly of Detroit, editor of the Creston (O.) Journal, been made. but for the last few years in To who was beaten into unconscious ledo, O., has returned to the De ness by an intruder. Comprehensively Progressive troit Free Press. Mrs. Newberry said that the man, To MANUFACTURERs. who entered her home, demanded Charles Angell has given up money and attacked her when his If the links between the making of your product, your sales department, your The EVENING newspaper work in Grand Rapids, request was refused. Mrs. New advertising, your distributing channels Mich., to become publicity manager berry is a bride of a month. and the consumer are not welded into TRUE AMERICA for Ramona Park. one harmonious unit, your advertising TRENTON. N. J. " - MICH IGAN PRESS WOMEN. cannot be made to produce its highest During the month of March, 1913, the J. K. Dougherty, formerly man pººl. volume of returns. The Pres Evening True American carried 1,656 aging editor of the Ottumwa (Ia.) As guests of the Detroit Federa rey method has united these various inches—23,184 lines more Display Advertis Courier, has joined the staff of the branches in the case of many others. Why ing of Trenton's merchants than any other tion of Women's Clubs, the mem not learn wherein it can be made to earn Evening paper. Why? Because local mer Washington (D. C.) Times. bers of the Michigan Woman's for you? Your correspondence entails no Chants know the paper that Trenton people Charles Howell, cartoonist on the Press Club will meet in Detroit, obligrtion.

have confidence in. - - New York Review, has been ap Ijuring the last four months the Evening May 27-29 for a three-day session FRANK Tº: American has led in local display ad pointed assistant art manager of over which Mrs. Pruella Janet vertising by 180,306 lines. the Calkins & Holden Advertising Sherman of Detroit will preside RESBREY Foreign Representatives, Agency. as president. COMPANY Aºtº. W. Cocke and E. L. Jarvis have Headquarters will be at the Tull Mono 1ith Bdg. uette Bdg., - CHICAGO. left the forces of the Beaumont er Hotel. 456 Fourth Avenue NEW YORK 20 FOURTH ESTATE. THE MAY 24, 1913.

THE BUFFAL NEW YORK C H I C A G O Boston O EVENING EVENING EVENING POST AMERICAN NEWS APRIL, 1913, AVERAGES JOURNAL has the largest circulation The Daily Post 419,195 Guarantees its advertisers more of any paper in Chicago, PAID Circulation than all other prints and sells more The Sunday Post 315,431 Buffalo afternoon papers com Morning or Evening, and bined. copies than any other EDWARD H. BUTLER, Editor and Pub. largest of any paper west KELLY-SMITH CO., Representatives. Represented in the f field by 220 Fifth KöğEşş'wº Avenue, NEW YORK. KELLY-SMITH CO., Daily Paper in America. of New York. c. Géºé Rep., 220 Fifth Avenue, Lytton Buildi Marquette Building, CHICAGO. NEW YORK. CHICAGO. YOU MUST USE THE way, New York; placing orders TOPEKA THE LOS ANGELES with a selected list of papers. D.E.M O C R AT McCANN, 11 Broadway, New York–North American Construc Daily CAPITAL EXAMINER tion Company, Bay City, Mich.; guarantees advertisers a larger local circula: Nashville, Tenn. placing advertising through the tion than any other Topeka newspaper, and The open records of the Democrat to cover the GREAT SOUTHWEST above. a larger Kansas circulation than any other prove its fair-dealing policy to adver Kansas daily. tisers. Sunday Circulation SIEGFRIED, 50 Church street, Only seven-day-a-week paper in Kansas. Ask The OHN BUDD COMPANY MORE THAN 110,000 New York.-Casto Company, 135 New Yo CHICAGO. St. LOUIS West 19th street, New York; con tracts for 5,000 lines being made Philadelphia, “Chichester Pills,” FROM THE AD FIELD. with a selected list of New York New York; display renewals being tising of the Paragon Shorthand placed with the usual list. Institute in a selected list of maga - State Ohio and papers. zines and Sunday magazine supple SOME OF THE BUSINESS NOW VREDENBURG - KENNEDY, LESAN, 440 Fourth avenue, New York.-Rutland R. R. Company, ments. BEING PLACED BY THE 456 Fourth avenue, New York.- DIRECT.-United Drug Com Van Dyke Exchange Stables, 160 New York; orders for seventy AGENCIES. pany, “Rexall Remedies,” Boston; West 15th street, New York; plac lines twelve times being placed with a selected list of Eastern pa reported list of newspapers will be ing orders with New York State made up after June 20th. HAMBLIN, 200 Fifth avenue, papers. PerS. ______. New York.-American Asbestos WALES, 125 East 23d street, Company, “Motorbestos Break Lin New York.-Hydrox Chemical ing, Philadelphia.-J. C. Winston NEW ENGLISH ACCOUNT Company, publishers, 1006 Arch ing,” Norristown, Pa.; orders be Company, 11 Cliff street, New FOR U. S. PAPERS. ing placed with a list of large city York; will place orders with New street, Philadelphia; 140-line one time orders being placed with papers. York City papers early in June. a The Molassine Company, Ltd., of selected list of large city papers. London, England, one of the larg— Clarke's Thinning Salts Corpora DAUCHY, 9 Murray street, New tion, 149 Broadway, New York; York.-Parker's Hair Balsam, hair McGUCKIN, Morris Building, est and most progressive European placing orders with New York City Philadelplia-Florida Citrus Ex advertisers, capitalized at $1,000,000, tonic, Long Island City, N. Y.; or has decided to establish factories papers for the present. ders being placed with the same change, Tampa, Fla., and 204 Franklin street, New York; trans and warehouses in the United HICKS, 132 Nassau street, New list of papers usually used. States manufacturing and York.-Sunset Park Inn; twelve ferred the advertising to the for Hiscox Chemical Company. handling “Molassine Meal.” In line thirty-time orders being placed LEVEY, Marbridge Building, above agency. order carry their with a selected of Eastern to out plans in list pa New York.-Martingue Hotel, ARMSTRONG, North American the United States they have just pers. Broadway and 33d street, New Building, Philadelphia-Philadel incorporated the Molassine Com IRONMONGER, 20 Vesey street, York; orders being placed with a phia Public Ledger; orders being pany of America, taking over the New York.-Marshall Chemical selected list of papers on a trade placed with a selected list of East business formerly conducted by L. Company, “Crampine,” Times basis. ern papers. C. Prime Co. and for the present Building, New York; placing orders ALLEN, 141 West 36th street, REMINGTON, Jenkins Building, have their main offices in the Board with papers in the vicinity of New New York.-Adams Express Com Pittsburg.—Kuhn Irrigated Land of Trade Building, Boston. York. pany, 53 Broadway, New York; Company, 501 Fifth avenue, New The Molassine Company, in com LESAN, 440 Fourth avenue, New advertising now is being placed York; orders for fifteen inches six ing to this country, has inaugurated York-Knox Hat Company, 452 through the above agency. times being placed with Pennsyl an extensive advertising campaign Fifth avenue, New York City; this CARPENTER & CORCORAN, vania papers. which will be cared for by Frank advertising will in the future be 26 Cortland street, New York.- T A Y L OR - CRITCHFIELD, lin P. Shumway Company, 373 placed through the above agency. Aristos Company, “Mondex Auto Brooks Building, Chicago.—Fire Washington street, Boston. BROMFIELD - FIELD, 1780 Devices,” 250 West 54th street, stone Tire & Rubber Company, Broadway, New York-Placing ad New York; placing one-time orders Akron, O.; again placing new or C. C. Klingner, proprietor of the vertising for the Virginia. Hot with a selected list of Sunday pa ders with a general list. North Vernon (Ind.) Plain Dealer, Springs in a number of daily pa pers. CATTANACH, Somerset Build has taken over the Republican. pers in Eastern cities. COLTON, 165 Broadway, New ing, Winnipeg, Can.—Winnipeg Ajax Grieb Tire & Rubber Com York.-Hudson River Day Line, City, Winnipeg, Can.; placing con pany, “Ajax Tires,” 1796 Broad Desbrosses street pier, New York; tracts with a selected list of papers. Advertisers who have placing orders with Eastern papers. THOMPSON, 209 South La BARNES, 456 Fourth avenue, Salle street, Chicago.—C., B. & Q. always used the The Nub of the Situation New York.-P. Priestley Company, Railway Company, New York and 100 Fifth avenue, New York; put Chicago; orders for fifty lines fifty Pittsburgh is NEW YORK - - in 6? this: You ting out four-time orders with a times being placed with a selected º can't af º: º ford to do without selected list of dailies. list of Eastern papers. avºr Sºlº the HOWARD, 154 Nassau street, TOUZALIN, 5 North Wabash TRIBUNE New York.-Waterman Fountain avenue, Chicago.—Plaza Hotel, Pittsburgh Pen Company, 173 Broadway, New Chicago; orders for thirty lines because of its Quality Sun York; orders for 1,000 lines being twenty-six times being placed with Circulation well know (every afternoon placed with a selected list of papers. a few cities. except Sunday) CHELTENHAM, 150 Fifth ave FULLER & SMITH, Engineers' that its Increase in Quant nue, New York-Lasher's Bitters, Building, Cleveland.—Ohio. Elec If you wish to cover this rich field in the ity involves no sacrifice of most thorough manner. More details for 721 Washington street, New York; tric Car Company, Cleveland; Mid the asking, new list now being made up. dle West papers are receiving or Character, and that its EMII, M. SCHOLZ. General Manager. THOMPSON, 44 East 23d street, ders for 3,000 lines. readers can be reached CONE, LORENZEN & WOODMAN, New York-Chichester Chemical Foreign Representatives. THIELE, 10 South La Salle NEW YORK. CHICAGO. Company, 2317 Madison square, street, Chicago.—Placing the adver through no other paper. MAY 24, 1913. THE FOURTH ESTATE. 21 Any advertiser seeking The ST. LOUIS comparatively The Will To Buy, like the information about the cir With few exceptions the will to live, is one of the chief culation of the WESTLIC HE characteristics of the readers TOLEDO of the POST CHICAGO BLADE CLEVELAND reaches the German readin and RECORD-HERALD speaking population of St. ouis prints a greater volume of adver LEADER as no other medium can. tising, local display, foreign display will find the circulation And with the WILL to buy is cou and classified, than any other six ABILITY buy—which PREETORIUS, pled the to EDWARD L. day evening newspaper in the makes the LEADER audience an day by day for the preced President and General Manager. United States. ing month on the editorial ideal one for the advertiser with Foreign Representatives: Represented by PAUL BLOCK, Inc. something to say. page of every issue. BENJAMIN & KENTNOR COMPANY 250 Fifth Avenue, NEW YORK. ºptiºn. by PAUL, BLOCK, Inc. Mallers Building, CHICAGO. 250 Fifth Avenue, NEW YORK. 225 fifth Avenue, NEW YORK, Mallers .."; New York Office, 710 Times Building. People's Gas Building; CHICAGO. Tremont Building, BOSTON. CHICAGO. ld B Tremont uilding, BOSTON. ADVERTISING The JOURNAL | EVEN “º. Evening Press Results are obtained in the IS THE ONLY MORNING AND SUN BEN LEVEN, President FRANCISCO Day Paper PUBLISHED In Majestic Building. CHICAGO SAN NewsPAPER. MAGAZINE AND out. Grads Rapids, Mich. ióðR Aij VERTISING! Campaigns WESTERN MICHIGAN'S GREATEST CHRONICLE DAYTON, OHIO. everywhere. planned and placed NEWSPAPER. More than 60,000 daily. THE LEADING NEWSPAPER Complete and efficient personal service— JOHN M. BRANHAM COMPANY., Reps. Foreign Advertising Representatives, OF THE PACIFIC COAST. Brunswick Building, NEW YORK. “The LEVEN Service.” I. A. KLF.IN, Metropolitan Tower, N. Y. Mallers Building, CHICAGO. CHARLES J. BROOKS, Eastern Mgr. Chemical Building, ST. LOUIS Correspondence invited. JOHN GLASS. Peoples Gas Bldg., Chicago 213 Temple Court, NEW YORK CITY.

COLONEL MANN ON THE notes about authors, and they even RIDDER DECLINES. KA N S A S CITY L O S E S impudence FREE PUBLICITY PROBLEM. have the to demand that the prices of their books be annexed Herman Ridder, publisher of the BAXTER. to the reviews, thus identifying New York Staats-Zeitung, has per From Town Topics. sonally told Governor A banquet attended by many them as free advertisements. Sulzer that Daily paper publishers and edi he could not accept the office of Kansas City advertising and news tors have solemnly resolved to Theatres advertise scantily dur State Superintendent of Prisons. paper men was given at the Hotel abolish the press agent. ing the week, but combine to fill a The State Senate confirmed Mr. Kupper in honor of J. F. Baxter, Shades of the Friars' Club 1 page on Sundays, for which they Ridder's appointment on the last for the past four years advertising They state that press agents hyp receive in the same issues three to day of the session. Since then Mr. manager of the Journal, who has notize them into giving $5,000,000 four pages of reading matter and Ridder wrote to Governor Sulzer just resigned to join the Western worth of free advertising. pictures, besides daily notes, criti that he would be unable to accept, force of the S. C. Beckwith Spe At the usual rate for reading cisms, arrivals and departures, gos but the Governor insisted on Mr. cial Advertising Agency of New matter notices, ten times this sum sip, interviews and stories. But it Ridder reconsidering his decision. York. Mr. Baxter has been identi would be nearer the mark. is generally agreed that anythin Governor Sulzer has now accept fied with the Kansas City adver The spoil is mainly divided be about actresses, actors, plays an ed Mr. Ridder's decision as final. tising field for the past five years, tween the department stores, the vaudevilles is news, and so, al Mr. Ridder also gave the Governor during which period he has made a book publishers and the theatres. though the theatrical press agents a check for $1,000 as a contribu host of friends. A diamond and The department stores advertise are the most prominent, they are tion toward the expenses of the pearl stickpin was presented Mr. obnoxious. voluminously at reduced contract the least Besides, they Governor's direct primary cam Baxter by his co-workers on the prices, but for every page of paid hand out free tickets. paign. Journal. I need not demonstrate that if advertising their press agents pro Mr. Ridder says the reason he NEEDS SUSTENANCE. cure them ten pages of free adver daily editors were in earnest about declined the position of State Su tising in the form of editorials, abolishing press agents, each of perintendent of Prisons was not be The Chicago Socialists are again leaders—the English name for edi them could readily keep his own cause he is in ill health, but because “passing the hat” to keep alive their torials—shopping news, fashion paper clean. of business. weekly publication, the Worker's news and pictures, home dressmak Town Topics recognizes that “I am in the best of health,” World, successor to the Daily ing directions and plates, writing up press agenting is an institution, said Mr. Ridder. “I didn't take the World, which recently failed. A the weddings, births and deaths in takes what is good in it—there is office because I am overwhelmed meeting was held Sunday at which the families of department store always some good thing in an ex with business.” the needs of the paper were pre proprietors, printing political and pert agent's copy—and throws the sented and subscriptions were solic other essays by department store trash into the waste basket. . . HELD FOR KILLING. ited throughout the audience. managers and interviews with por The same newspaper associations traits, so that every part of the During an altercation in the local CHICAGO GOLF SEASON. that denounced the press agents em railway station last Friday Fay R. paper is infected. ployed press agents to furnish re Slate, editor of the Mount Auburn The Western Advertising Golfers' Book publishers do not advertise, ports of their proceedings, dinners (Ill.) Tribune, shot Dr. B. F. Association held its first tourney except in one or two dailies; they and speeches for the New York pa Windsor, mayor, and he died of Tuesday at the Hinedale Golf Club, send books, in return for which pers. I have always insisted upon the wound shortly after. Slate is Chicago. New handicaps have their press agents expect, gratis, a deadline between the business of: now under arrest, held without bail, been made on a basis of nine holes. columns of so-called reviews and fice and the editorial room, but I charged with murder. E. W. Chandler is the club's new am willing to back the press agent Slate says the Mayor attacked secretary. against the class of publishers and him and was trying to choke him, editors who are too weak to take when he drew a revolver and fired, this sure precaution. the bullet entering the stomach. Largest proved high-class The trouble grew out attacks DETRoit RESPECT of evening circulation. MUST THE FLAG. made against the town administra For using the American flag for tion by Mr. Slate in his newspaper. advertising purposes Samuel Fink He had opposed the election of Dr. THE TIMES elstein in the Special Sessions Windsor. Court of New York, on Monday is available for advertisers who NEW YORK received a penalty of a $25 fine or NEW JACKSON DAILY? believe in clean advertising to the ten days in prison. extent of being willing to buy Finkelstein was arrested on May It is said that Lieutenant-Gover GLOBE some. 14, while soliciting, with the help nor T. J. Bilbo of Mississippi is Not a questionable line in the of a hand-organ, funds for the back of a movement to start a new Times. Paterson strikers. The organ was paper in Jackson. Mr. Bilbo re holds certificates of the A. JAMES SCHERMERHORN, draped with an American flag on cently spent several days in Jack A. A. and N. W. Ayer & President and General Manager. which were pinned placards bear son supposedly looking over the The N. M. SHEFFIELD Special Agency, Son after recent audits. NEW YORK. CHICAGO. ing the name of the I. W. W. field. ?? THE FOURTH ESTATE. MAY 24, 1913. “Aſ Much Timeſ” as the THE BOSTON THE THE SYRACUSE The advertising patronage of the LEADING PAPER SEATTLE IM ES IN THE POST-STANDARD DAILY AND SUNDAY AMERICAN NATION'S CAPITAL. is steadily increasing its circulation for ten months of 1911 shows a continu ON ITS MERITS ance of the lead held by this paper in The as a newspaper. the Pacific Northwest field. * or ten 48,308 CIRCULATION months of 1911 the Times carried Paid Largest Advertising to the amount of 622,230 WASHINGTON Daily (Net Paid) inches, or 8,712,620 lines, being an aver Circulation age of 62,233 inches, or 871,262 lines, per FOR APRIL, 1913. month. This is an excess in favor of the Times IN NEW ENGLAND No wonder it carries more adver over its nearest competitor of 148,192 POST tising, and at higher rates, than any inches, or 2,074,688 lines, being an aver DAILY AND SUNIDAY other Syracuse paper. age excess for each month of 14,819 inches, or 207,468 lines. Represented by PAUL BLOCK, Inc. Represented by PAUL, BLOCK, Inc. Foreign Representative: 250 I’ifth Avenue, NEW YORK. 250 Fifth Avenue, NEW YORK. the S. C. #Kºś Special #5; - Mallers Building, CHICAGO. Mallers Building, CHICAGO. NEW YORK CHICAGO ST. LOUIS Over 400,000 Tremont Building, BOSTON. Tremont Building, BOSTON. * PEORIA San Francisco In Quantity and Quality of Circulation Here’ſ A GOOD BUY. THE TIMES-DISPATCH THE - JOURNAL CALL FEARLESStº is the only newspaper in Peoria which RICHMOND, opens #. books to the A. A. A. Reading News Most Progressive Paper is SUPREME IN VIRGINIA. A metropolitan morning newspaper § ####" CIRCULATION. in San Francisco Today It reaches the great substantial class CIRCULATION 10,000 and GROWING H. M. PINDELL, Proprietor. of readers every day in the year. WM. J. MORTON QQx. Representative, For rates see J. P. McKINNEY. CHARLES H. EDDY, Representative. 200 Fifth Avenue, NEW YORK. KELLY-SMITH CO., Foreign Rep., 1 Madison Avenue, NE YORK. Hartford Building, CHICAGO. NEW YORK. ICAGO. 334 Fifth Avenue, NEW YORK. 120 S. Michigan Avenue, CHICAGO.

OBITUARY NOTES years old and a veteran of the Civil died last week, aged thirty-eight ROOSEVELT-NEWETT SUIT. War. For a quarter of a century years. he published the New Haven Colonel Theodore Roosevelt is JOHN A. ARMSTRONG, for JAN SCHMEDDING, one of going nearly thirty years a member of the Weekly Examiner, which four years the oldest newspaper men to Marquette, Mich., to-day consolidated in De personal charge staff of the Brooklyn Eagle, died ago was with the troit, is dead at Marfa, Tex., where to take of his suit Labor Examiner. libel against Friday in his eighty-fourth year. he went a short time ago to im for George Newett. He was a native of Ireland and A R T H U R M I D D LE TO N prove health. publisher of the Ishpeming Iron his Ore. In the last campaign so many came to America with his family BARN HART, for many years a Mrs. GEORGE N. STACY, member of the firm of Barnhart edi stories appeared to the effect that in 1851. He began his newspaper tor and proprietor of the Tecumseh the Colonel drank to excess that career on the New York Times and Brothers & Spindler, the Chicago he (Mich.) Herald, is dead following determined to make a campaign was city editor of the Brooklyn printers' supply firm, died last week an operation. Mrs. Stacy succeed of heart failure. Mr. Barnhart against those he termed his slan Times before joining the Eagle ed her husband in charge of the derers. forces. was sixty-seven years old and be Herald on his death six years ago. going The defense refuses to give out WILLIAM W. ST. JOHN, a fore to Chicago in 1868 was She was fifty-three years old. anything engaged in newspaper work in Iowa. regarding its witnesses. newspaper man, died at Bath, N. GEORGE B. CHAMBERS, edi except to say that it has obtained Y., on Monday. From that time until two years ago he was active with Barnhart tor of a weekly paper at Churches depositions from men who say they have seen Colonel Roosevelt in ROBERT PYNE, for many Brothers & Spindler, and for a long Ferry, S. D., was accidentally killed when toxicated. years a newspaper publisher in time was president of that firm. an automobile in which he New Haven, Conn., died Monday was riding overturned and plunged WILLIAM H. THOMS, former down a twenty-foot enbankment. as the result of accidental gas ly editor of the American Art STUDENT EDITOR DROWNED. asphyxiation. He was sixty-nine Journal, is dead at Utica, N. Y., PULITZER SCHOOL CLOSES Among the four Cornell students aged sixty-one years. FIRST TERM. who lost their lives in the canoe up H. D. SMITH, Kansas pioneer set on Cayuga Lake last Saturday ALBANIANs and founder of the Humboldt In The Pulitzer School of Journal was Brainard Bailey of Troy, N. ter-State, week ism at Columbia University closes Y., editor of the Cornell Sun. The died last of heart its disease. Mr. Smith at one time first year of existence on June 4, party went out for a night paddle A/A/E lived Arkansas when eleven men will be graduated. and the overturned canoe was in City, where he Marking the end term owned the X-Ray. of the the found eight miles from starting students last evening, at the Cafe the A/OAVE Y RAY MOND COONEY, assist point on Sunday morning, with no Boulevard, tendered a dinner in sign of its late occupants. ant circulation manager of the honor of Dr. Talcott Williams, di Here are statements that prove it— Minneapolis News, died a few days The record of Savings Banks Deposits in rector of the school. Speakers on STARTS ANEW. thirty-one of the leading cities of New York ago, aged twenty-four years. the program were Dr. Nicholas State show Albany. Third on the list, being FRANK B. RICHARDS, well Murray Butler, president of Colum Wayland P. Gogner, whose paper exceeded only by New York and Buffalo. known as a newspaper man and bia University; John L. Heaton of in Lenwood, Neb., suspended sev No. of Total theatrical advance agent, died in the World, and Professor John eral months ago, has moved his Savings W. City Bks. Deposits Washington, D. C., on Wednesday Cunliffe, associate director. plant to Surprise, where he has Greater N. Y. 56 $1,161,737,806.79 of cancer of the throat. started a new publication. Buffalo 97,784,120.50 He had The finishing touches are being 4 been connected at various times put the School ALBANY 83,161,154.25 on of Journalism 7 with the New York Sun, World building, and it is probable that part Are you interested in a territory popu and Herald. of it will be open for inspection on If both volume and lated with people with Real money to spend WILLIAM Columbia's commencement day, for high-class advertised articles? H. C. WALSH, at one time with the New York June 4. The new building is a character of advertising Albany, N. Y., then, is your Herald, died a few days ago in five-story structure, and will have unite—as they do in the city— Cincinnati, aged thirty-five years. sittings for more than 3,000 stu Knickerbocker dents. The Press is the After leaving New York he went columns of the newspaper they read and the to Detroit, where he engaged in the West Hall, the oldest building medium that produces. advertising business. of the Columbia College group, - which houses the university book Guaranteed NET PAID RUDOLPH HONSIKER, who store, the Columbia Spectator, the NEW EVENING YORKMAIL Circulation over 28,000. was connected with the Monticello Jester and the Monthly, university (N. Y.) Watchman for many years, publications, with their editorial is dead. The KNICKER BOCKER PRESS, rooms and printing plants, is to be is it not well for an adver Albany, N. Y. EDWIN MARTIN, veterinary torn down. Next fall the Specta editor of the National Stockman tor and the other school periodicals tiser to use such a medium ? John M. BRANHAM Co., Representative, and Farmer, Pittsburgh, and wide will be housed in the new School 225 Fifth Avenue, NEW YORK. ly known as a veterinary surgeon, of Journalism building. 203 Broadway, NEW YORK 23 MAY 24, 1913. THE FOURTH ESTATE.

IT PAYS TO ADVERTISE IN THE An Unparalleled Record for 1912. The LOS ANGELES A Powerful List is the ST. LOUIS ILWAUKEE Boston Herald In the Eye of the World. TIMES GERMANIA LIST gained 1,600,000 agate lines over 1911. The TIM ES, Daily, circulation In the first four months of the

Now generally recognized as the Daily Germania...... • * * * * * * > year 1913 the HERALD gained and the Illustrated Weekly Home Newspaper of St. Louis. Only German evening daily in Milwaukee 236,226 agate lines over the same Daily Herold ...... y period of 1912. - “unique magazine of the This newspaper has enjoyed the Only German morning daily in 1,-ilwaukee The Herald and Traveler Herald possess sensuous Southwest.” most remarkable growth, ever re Sonnstag Post ...... * Only German Sunday daily in Milwaukee the confidence and respect of their readers. corded in the Mississippi Valley. They are its greatest asset and this great First in their field. The Times Weekly Germania ...... 107,413 record shows that they believe in Herald EDWARD L. PREETORIUS, Haus-und Bauernfreund advertisers and Herald advertisers believe is known as the great champion of President and General Manager. Industrial Freedom everywhere. (German Farm Journal) Weekly 103,333 in the IIerald. Advertising. Subscriptions. Represented by PAUL, BLOCK, Inc. Deutsche Warte, Weekly... .22,000 In the first three months of 1913, the 250 Fifth Avenue, NEW YORK. Represented by Die Rundscl:au, Weekly..... 25,002 HE RAI, D gained 62,400 lines of foreign Mallers .."; CHICAGO. advertising over the same period of 1912. williams, Lawrence & Creamer. Co. Tremont Building, BOSTON. HENRY DE CLERQUE, U. S. Rep. NEW YORK CHICAGO. 702 Schiller Building, CHICAGO. LOUIS KLE BAHN, Eastern Manager, From March 16th to May 17th, 1 West 34th Street, NEW YOR inclusive, the HERALD beat the SIX CENTS A LINE buys space inferior to that of America. We Telephone, 215 Murray Hill. Globe in week day display by in the News League papers. They quote: 97,000 agate lines. cover Dayton and Springfield. Read The first newspaper in Russia time to time experiences. Neither Combined Circulation Exceeds in 75 per cent. of the homes. Circu was established by Peter the Great, knowledge nor ideas are demanded 220,000 Copies Each Week Day. lation for February 45,000. Carry the St. Petersburg Gazette. Peter of him.” more foreign advertising than all found one printing press in Mos Sunday Exceeds 100,000. other Dayton and Springfield But the fact remains that Russia cow on his accession, but he placed is not without her daily newspapers, The S. C. BECKWITH Special Agency, papers combined. another there and four in St. which will be found for sale at Sole Foreign Representatives: News League of Ohio, Petersburg. From that time news newsstands and by newsboys much NEW YORK. CHICAGO. ST. LOUIS papers have flourished in Russia, La Coste & Maxwell, Monolith Bg., N. Y. as they are at home. A great deal John Glass. Peoples Gas Bldg., icago but always under more or less offi of the space, which in more liberal cial scrutiny. is an old newspaper, whose reputa countries would be filled with politi tion was made by Katkov, an able Such an institution as an abso cal comment, is given up to fiction JOURNALISM IN THE LAND lutely free press has never been journalist, half a century ago. In or other literary features. style and make-up it is the peer of OF THE CZAR. known under the autocracy, al In St. Petersburg there are more though under Alexander the First all, for the Gazette is always print than three hundred periodicals, and ed on the best paper and with the comparative freedom prevailed for Moscow is not far behind in num THE RUSSIAN EMPIRE OF several years. The main enemy to best type. It aims to be a govern bers. Some of those devoted to ment organ, but its real function is TODAY AND YESTERDAY, be looked after, of course, was scientific subjects are very credit By Nevin O. Winter, Boston: L. revolution, but tendencies contrary often enigmatical. It has been one able. Foreign newspapers come in of the leaders of anti-Semitism, C. Page & Co. to orthodoxy were also censored. freely, but an unallowable article is In the closing years of the eigh and has shown little scruple in its Because of general ignorance, still censored. The objectionable attacks upon the Jews. It has a says Mr. Winter, Russia has been a teenth century, out of more than article is blackened so perfectly that six hundred books examined, less large circulation, however, and un most fertile field for a host of sen not a word or a letter can be made doubtedly wields a great influence. sational writers, who have dissem than one hundred passed the cen out. It is as if a roller of printer's inated much false and absurd in SOTS. ink had been run over it. A LANDSMAN'S LOG. By Rob formation about both country and Newspapers rose and fell under The best known newspaper in people. the various rulers. Journalistic Russia is the Novoe Vremya (New ert W. Neeser. Yale University Press, New Haven. It is a country, he asserts, in failures were probably due as much Times), published in St. Petersburg. which the less scrupulous journalists to the indifference of the public as Its office on the Nevski is at all This book tells in an entertaining are peculiarly at home. At any rate, to the persecutions of the censor. times surrounded by a crowd when way of actual conditions on board American journalists will welcome Writers were ordered to narrate there is news of special interest. a modern man-of-war, with forty this careful and exhaustive histori events simply, with little or no It has always been more or less of illustrations of unusual interest cal and descriptive treatise upon an comment; to make only the slight a government organ, and has stood taken by the author while on a empire which occupies more than est allusion to the representative as as a barrier to the reforms demand cruise with the Atlantic Fleet. half the total area of Europe, and semblies of other nations; to re ed by the dissatisfied element. It Mr. Neeser is a recognized au more than a third of Asia, and frain from speaking of the demands has always taken raw and order as thority on naval affairs, having won which numbers, among its many and needs of the working classes; its motto, and a disregard for the prominence in connection with his peoples, races as dissimilar as the to abstain from commending inven natural human yearning for more Statistical and Chronological His Mohammedan and the Jew, the tions until they had been officially liberty. It invariably maintains a tory of the United States Navy, and Caucasian and the Cossack, the investigated. dignity of tone, however, and has being now secretary of the Naval German and the Slav. Many of the workings of the made a specialty of foreign news. History Society. There are some sixty illustrations censorship were absolutely ludi But even such a conservative pub and a folding map of Russia in crous, and they were a mass of in lication was moved to indignation SMULL THE OWNER. Europe. consistencies. Not all of the cen by the scandals of the Japanese A change in the ownership of the Mr. Winter finds the outlook for sors were tyrants, however, for war and, on a very few such oc Wilmot (S. D.) Republican has oc a scholar in Russia not very prom some were extremely liberal in casions, has spoken out with vigor curred. John D. Smull, formerly ising, and its journalism distinctly their interpretations. As the cir against the autocratic government. editor of a Milbank paper, has ac culation of newspapers increased The editor of the Novoe Vremya quired control, and will conduct it the strength of a vigorous journal since 1879, until his death in Sep in the future. THE SOUTH, was enhanced, and the repressions tember, 1912, was Alexsei S. were very severe, even down to the Suvorin. During that period prob Russo-Japanese War. ably no man had a greater influ “A Daily Newspaper for the Home” Growing faster There are many newspapers pub ence on the political life of Russia. THE than any other lished in Russia, and especially in His pen was vigorous, so that section. Now Moscow and St. Petersburg. In friends and foes alike read his comparison with American news writings with interest. At the time CHRISTIAN is the time to , papers they are certainly inferior. of his death no man was more They are all in entire contrast with loved or more hated. An extreme SCIENCE advertise to Southern cus the freedom of speech and opinion liberal in his earlier years, the radi tomers. We are the oldest that one will find in England, cal element considered him a traitor France or the United States. to their cause. M ON I TOR and largest agency in the Four editions every day except Sunday. To us they seem entirely of the But liberalism did not “pay,” as Strong local and national circulation. South. “milk and water” sort. One writer he learned in his earlier struggles, Dependable, honest advertising. humorously described the fraternity, and Suvorin wanted money. He Undoubtedly the most closely read newspaper published. MASSENGALE some years ago, as the League of accumulated a large fortune with For advertising rates address Froth - Skimmers. “Membership,” his newspaper and the book publish Advertis ING Age NCY CHRISTIAN SCIENCE MONITOR, said he, “is open to anyone who ing business in conjunction with it. Roston, Mass. can in a harmless way expound the In Moscow the leading news New York office, 1 Madison Avenue. * ATLANTA, GA. confused sensations which he from paper is the Moscow Gazette. This Western office, Peoples Gas Bldg., Chicago 24 THE FOURTH ESTATE. MAY 24, 1913.

HONORS PAID TO he worked as proofreader for four years. His next position was with McATAMNEY. In April, 1913, the New York Tribune carried the American Press Association, 182 columns more ads than in April, 1912. “sheets.” Going back to NEWSPAPER AND AD MEN reporting, he worked on the World and then went to the Tribune, UNITE IN TRIBUTE TO where he was in charge of the HIM. To date (May 23) the roofreading department and Last Tuesday evening a banquet ooked after the editing of copy. was tendered Hugh McAtamney, This was under the managing ed the well-known New York adver itorship of Mr. Nicholson and the tising agent, by his many friends NEW YORK Tribune's policy at that time of in the newspaper and advertising eliminating all matters of scandal and divorce from its columns fell professions to congratulate him upon the successful achievement of upon Mr. McAtamney. He re his Woolworth Building campaign TRIBUNE mained head of the Tribune's and in token of appreciation of his proof-room and copy department work towards the establishment of for nineteen years. He has also done a lot of work on other news honesty in advertising. has carried The dinner committee consisted papers and magazines. of William J. Crompton, Journal of After leaving the Tribune Mr. Commerce; H. A. Ahern, Evening McAtamney entered the advertising field, opening an office for himself at 1123 Broadway. For a long time he was advertising and publicity counsel for Joseph P. Day, the real 169 estate auctioneer. In his real es tate work Mr. McAtamney has par columns more advertising than it did ticipated in the marketing and ex ploiting of more real estate prop for the same 23 days in May, 1912. erty than probably any other ad vertising man. From the service of Mr. Day //haf’ſ the REASOAV 2 Mr. McAtamney was summoned by W. E. G. Gaillard, president of the Examine a few issues of the McVickar-Gaillard and New York Real Estate Security Companies, for which he was advertising man Mezv New York TRIBUNE ager until 1912, when he established the Hugh McAtamney Agency, at and you will have 42 Broadway, which is now hand ling some of the finest accounts. The AAVS//ER. When the Woolworth Building was being planned, Mr. McAtam ney was chosen by Frank W. Wool worth personally to undertake the “It has no strings on it.” work of making that building not only the most famous in the world, but the best renting proposition in the metropolis. N. Fletcher, advertising manager Saks suit his taste and he returned to His book on the history of real & Co.; Charles E. Gehring, publisher Hotel Review; the newspaper field—with the old estate development in Manhattan Edward J. Hogan, agent Woolworth New York Star. is recognized as the standard text Building; E. Guillmet, Theater Magazine; book on the subject. He has been James O'Flaherty, O'Flaherty's List; While on a reporting assignment Frederick H. Cone, advertising agent; he injured his leg and then took a frequent contributor of articles on E. M. Davidson, Ernst Cook, Joseph job as a printer. After a while he the problems of advertising real Ellner, Neal Moran, H. B. Lagerholm, estate in the Real Estate Magazine, J. H. Waters, Jr., Charles J. Southerton returned to the Herald again, where of the Hugh McAtamney Agency. of which he was one of the editors.

HUGH MC At AMNEY The affair was a complete sur prise to Mr. McAtamney, and to Post; Frank Pascal, German Jour THE FourTH Estate representative nal; Elmer Helms, Tribune; Robert he said: Morris, Press; and Joseph Ellner, “This token of appreciation from When Tour Customers Want secretary. my friends and associates will re Mr. Helms was the toastmaster main dear to me as long as I live. and the speakers were Alderman There have been very few occa PRESS Henry H. Curran, a former news sions in my life when I felt hap paper man; William C. Freeman, pier. The path that I have trodden the Evening Mail; H. Addington through life has not always been Bruce, James O'Flaherty and U. N. strewn with roses—yet I have nev CLIPPINGS Fletcher. er shirked my work for a moment, Among those present at the din but have kept steadily on. TELL THEM TO COMMUNICATE WITH ner Were : “I attribute my success, if I am James M. Barrett, DeWit Harris, W. successful, to the fact that I have P. Reed of the Tribune; Charles H. Oak always made a deep study of con ey, Geor H. Panken and Martin Red ditions and have always acted only ding of the American; “B U R R E L L E” E. K. Randolph, Evening Journal; R. after long deliberation and an ab O. Chittick, Globe; F. W. Kingston, Her solute and thorough knowledge of ald; Fred Mehle, Sun; the question involved.” John Lane, Evening Sun; B. T. But CHARLES HEMSTREET, MANAGER. terfield, Winfield Urmy of the Evening The truth of Mr. McAtamney's Telegram; William Crompton, J. Farley, assertion can readily be seen in re Journal of Commerce; J. Polhemus, Charles Molesphini of the viewing his interesting career. Mr. 45 Lafayette Street, NEW YORK Evening Post; Frank E. Webb and Rob McAtamney started at newspaper ert Morris of the Press; work at the age of nineteen years David J. McLean, Fº Citizen; Telephone Franklin 4735 Frank Pascal, German Journal; as a reporter on the New York Frederick A. Austin, Real Estate Mag Herald. At twenty-two he was .."Nº. W., Bryan, advertising, man foreman of a gang of laborers l:STABLISHED A QUARTER OF A CENTURY ager ational Waterways; H. Adding on the New Jersey Central Rail ton Bruce, magazine writer; Louis Guenther, Financial World; U. road. He found that work did not