Mobile Commerce:
Concepts, Methodologies, Tools, and Applications
Information Resources Management Association USA
Volume III
IGI Globales DISSEMINATORKNOW1 mOF Volume III
Chapter 47 User Acceptance and Mobile Payment Security 1014 Florian Urmetzer, University of Cambridge, UK Isabelle Walinski, Thomas Cook AG, Germany
Chapter 48 The Impact of E-Commerce on the Clothing Retailers: Studies on Chinese Companies 1039 Tianlong Ge, Xi'an Jiaotong-Liverpool University, China Zheng Liu, Xi'an Jiaotong-Liverpool University, China Lei Ma, Nanjing University of Science & Technology, China
Chapter 49 The Impact of Web 2.0 on E-Commerce Adoption and Use by Tourism Businesses - Can SMMEs Play the Trick? A Case of the Eastern Cape Province 1069 Pardon Blessings Maoneke, University ofFort Hare, South Africa Naomi Isabirye, University ofFort Hare, South Africa
Chapter 50 Luxury via E-Commerce: A Prospective Indian Market with Dicey Customers 1094 Chandan Maheshkar, University oflndore, Indore, India
Chapter 51 Consumer Attitudes Toward Online Shopping: An Exploratory Study From Jordan 1110 Ahmad Nabot, Brunei University, UK Vanja Garaj, Brunei University, UK Wamadeva Balachandran, Brunei University, UK
Chapter 52 Payment Methods and Purchase Intention from Online Stores: An Empirical Study in Jordan 1124 Rasha Abu-Shamaa, Yarmouk University, Jordan Emad Abu-Shanab, Yarmouk University, Jordan Rawan Khasawneh, Jordan University of Science & Technology, Jordan
Chapter 53 Advocating Electronic Business and Electronic Commerce in the Global Marketplace 1139 Kijpokin Kasemsap, Suan Sunandha Rajabhat University, Thailand Chapter 54 Cross-Cultural Study of Online User Behavior in Fashion E-Commerce: A Comparison of Britain and China 1163 Fanke Peng, University of Canberra, Australia Ni An, Southwest University, China Alessandra Vecchi, University of the Arts London, UK
Chapter 55 Perceived Mobile Information Security and Adoption of Mobile Payment Services in China 1179 Fei Gao, Tsinghua University, China Pei-Luen Patrick Rau, Tsinghua University, China Yubo Zhang, Tsinghua University, China
Chapter 56 Role of Media in Success of E-Tailing 1199 Surabhi Singh, IMS Ghaziabad, India
Chapter 57 Customer Journey Maps for Demographic Online Customer Profiles 1214 Deepa lttimani Tholath, Loyola Institute of Business Administration (LIBA), India Fr. Casimirraj S.J., Loyola Institute of Business Administration (LIBA), India
Chapter 58 Explaining Online Customer Repurchase Intentions from a Relationship-Marketing Perspective: An Integration of the 4Rs Marketing Strategy and Customer Trust 1230 Mei-Ju Lin, National Cheng Kung University, Taiwan Wei-Tsong Wang, National Cheng Kung University, Taiwan
Section 6 Managerial Impact
Chapter 59 SWOT Analysis of M-Commerce 1261 Ramandeep Kaur, Institute of Information Technology and Management, India Harmeet Malhotra, Institute of Information Technology and Management, India
Chapter 60 The Role of B2B E-Commerce in Market Share: Evidence from Spanish Manufacturing Firms.... 1281 Juliette Milgram-Baleix, University of Granada, Spain Melanie Parravano, University of East Anglia, UK Luis Enrique Pedauga, University of Granada, Spain
Chapter 61 Investigating the Associated Factors of Trust on Online Transactions 1295 Andriew Lim, Rotterdam University of Applied Science, The Netherlands Chapter 62 New Market Segmentation Paradigms and Electronic Commerce Adoption: An Exploratory Study 1303 Angel F. Agudo-Peregrina, Technical University of Madrid, Spain Julian Chaparro-Peläez, Technical University of Madrid, Spain Angel Hernändez-Garcia, Technical University of Madrid, Spain
Section 7 Critical Issues and Challenges
Chapter 63 An Empirical Study of the Factors Affecting Mobile Shopping in Taiwan 1329 Yi-Fen Chen, Chung Yuan Christian University, Taiwan Yu-Chen Lan, Chung Yuan Christian University, Taiwan
Chapter 64 Mobile Services Behavioral Intention: Theoretical Background and Empirical Research 1341 Vaggelis Saprikis, Technological and Educational Institute of Western Macedonia, Greece Maro Vlachopoulou, University of Macedonia, Greece Theodora Zarmpou, University of Macedonia, Greece
Chapter 65 Are Signals a Solution to Perceived Risk and Opportunism in Mobile Shopping? Gender Differences and Similarities 1365 Sonia San-Martin, Universidad de Burgos, Spain
Chapter 66 How Can E-Vendors Create Trust in B2C and C2C Contexts? 1390 Sonia San-Martin, University of Burgos, Spain Carmen Camarero, University of Valladolid, Spain
Chapter 67 Online Shopping Behavior: A Study of Factors Influencing Consumer Satisfaction on Online viz- a-viz Conventional Store Shopping 1413 Rama Mohana Rao Katta, Andhra University, India Chandra Sekhar Patro, Gayatri Vidya Parishad College of Engineering, India
Section 8 Emerging Trends
Chapter 68 Present and Future of Mobile Commerce: Introduction, Comparative Analysis of M Commerce and E Commerce, Advantages, Present and Future 1431 Barkha Narang, Jagannath International Management School, India Jyoti Batra Arora, Banasthali Vidyapeeth University, India Chapter 69 Comparative Study Among New Payment Systems and New Future Trends in Mobile Payments Francisco Liebana-Cabanillas, University of Granada, Spain Francisco Munoz-Leiva, University of Granada, Spain Juan Sänchez-Fernändez, University of Granada, Spain
Chapter 70 New Perspectives on Payment Systems: Near Field Communication (NFC) Payments Through Mobile Phones Iviane Ramos de Luna, The Capes Foundation, Ministry ofEducation of Brazil, Brazil Francisco Montoro-Rios, University of Granada, Spain Francisco Liebana-Cabanillas, University of Granada, Spain
Chapter 71 Technology Is Transforming Shopping Behavior: In-Store Mobile Technology Usage Süphan Nasir, Istanbul University, Turkey Bengi Kurtulu§, Istanbul Kemerburgaz University, Turkey
Chapter 72 China's E-Tailing Blossom: A Case Study Bo Liang, Saint Vincent College, USA Yanbin Tu, Robert Morris University, USA &Jianghan University, China Thomas Cline, Saint Vincent College, USA Zhongyu Ma, State Information Center Beijing, China
Index