Professional Rodeo Cowboys Association COMMITTEECOMMITTEE GUIDEGUIDE
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profesSional rodeo cowboys association COMMITTEECOMMITTEE GUIDEGUIDE copyright 2017 by the profeSsional rodeo cowboys association ou can order the PRCA’s full-color, 48-page, action-packed program ready to sell right out of the box, or as flats ready for your local printer to in- terleave with your local content and ads for even greater profit. Questions? Call the ProRodeo Program experts today! 800.626.2899 or 719.528.4713 table of Sponsorships What You Need to Know About National Sponsors ... 18 contents Three Types of National Sponsors ............................... 18 Other Effects of National Sponsorship ........................ 19 PRCA Basics Exclusive Licensed Product Sales ................................ 20 Other Licensed Products ............................................... 20 Handy Phone Numbers ................................................... 2 Demographics ................................................................. 21 Origin of the PRCA ........................................................... 3 Sponsorship Agreement ................................................ 21 The PRCA Today .............................................................. 3 PRCA Series and Circuits ................................................ 4 ProRodeo Hall of Fame .................................................... 5 P romoting Your Rodeo Appointing a Good Publicity Director .......................... 22 Resources FOR COMMITTEES Promotion versus the Press .......................................... 22 PROCOM Entry System .................................................. 6 Dividing the Workload ................................................... 23 Videotape and Audiotape for Commercials ................... 7 Public Relations ............................................................... 23 Publicity and Promotional Materials .............................. 7 Advertising ...................................................................... 24 Trademarks and Logos .................................................... 7 Generating Publicity through the Media ..................... 25 ProRodeo Programs ......................................................... 8 Getting on the Internet .................................................. 32 Other ProRodeo Publications .......................................... 9 Special Promotions ......................................................... 33 ProRodeo.com ................................................................. 10 Promotional Checklist .................................................... 34 ProRodeo Sports News .................................................. 10 Promotional Budget ....................................................... 37 PRCA National Convention ........................................... 10 PRCA Championship Rodeo Camp Series ................... 11 Livestock Welfare Livestock Welfare Materials and Expertise ................. 11 First Steps ........................................................................ 38 Rodeo Approvals Preparing Grounds and Personnel ............................... 39 Preparing for Injuries and Emergencies ...................... 39 Contacting the Approvals Department ........................ 12 Preparing for Security and Public Relations Issues .... 39 Timeline and Basic Steps ............................................... 12 Animal Rights and Livestock Welfare ........................... 40 The Application Process ................................................ 13 Livestock Welfare Resources, Free to You .................. 40 The Approval Process .................................................... 16 After Your Rodeo ............................................................. 41 Finalization ...................................................................... 16 Getting the Word Out to Contestants ........................... 17 Assistance ........................................................................ 17 copyright 2017 by the profeSsional rodeo cowboys association 1 Phone numbers to keep handy Rodeo Administration ........................... 719.548.4870 Rodeo Approvals ................................... 719.548.4880 Member Records (to update contact info) 719.528.4747 PROCOM ............................................... 719.548.4800 Judging ................................................... 719.528.4703 Properties (TV, sponsorships) ............. 719.548.4860 Media (photography, interviews) ........ 719.528.4772 ProRodeo Sports News ........................... 719.528.4746 ProRodeo Sports News Advertising ...... 214.883.1466 ProRodeo Programs ... 719.528.4713 or 800.626.2899 Livestock Welfare .................................. 719.528.4782 Barrel racing is served by a separate organization, the Women’s Professional Rodeo Association; contact them at 719.447.4626. Canadian rodeos are served by the Canadian Profes- sional Rodeo Association; contact them at 403.945.0903. The PRCA strives to make this Committee Guide as up to date and accurate as possible, but this is not a legal document. The PRCA rule book of the current year on the always contains de nitive information that may super- sede information in this or any other editions of the PRCA Committee Guide. cover Saddle bronc riders Heith DeMoss, left, and Ty Atchison took a victory lap for having This PRCA Committee Guide was produced by the the highest-scored ride at the Laughlin (Nev.) River Stampede’s March 28, 2010, PRCA’s Media Department. If you have suggestions for performance. future editions, please call 719.528.4713 or e-mail –Richard Reuf photo [email protected]. 2 copyright 2017 by the profeSsional rodeo cowboys association part 1 livestreamed events on ProRodeoTV. com and getting PRCA “tweets” on Twitter and networking on Facebook. PRCA The PRCA Today BASICS The PRCA is made up of contestants, rodeo committees, stock contractors and contract personnel . Each group elects executive councils, and each When you’re applying to council appoints a representative to become a PRCA rodeo, as with the PRCA’s Board of Directors. The any other mutual commitment, Origin of executive staff of the PRCA is led by Commissioner Karl Stressman. it’s nice to know who you’re getting involved with. the PRCA Since 1988, the PRCA staff has been Until the turn of the century, early organized into two entities: Rodeo The Professional Rodeo Cowboys rodeos were informal events – Administration, which is the nonpro t Association is the sport’s pre-eminent exhibition matches of skill, with membership organization, and PRCA professional organization, spanning the nothing but pride and perhaps a few Properties Inc., which includes U.S. from coast to coast and reaching wagers at stake. Rodeo organizations the sponsorships, marketing and sprang up here and there but remained across borders. We sanctioned more promotional operations of the PRCA, as fragmented until the late 1920s, than 600 rodeos with nearly 1,700 well as media relations. Both divisions when a group of rodeo committees performances in 2015, which paid out are housed at PRCA headquarters in and promoters formed the Rodeo $46.3 million in prize money. We served Colorado Springs, Colo., which is in the Association of America and named its almost 3,000 contestant members and Mountain time zone. Understanding rst champions. about 1,800 permit-holding contestants this division will help you know whom who are working toward becoming pro to call with questions (see page 2 for The rst true national cowboys’ members. phone numbers): organization emerged in 1936, when a group of cowboys and cowgirls left We host the Wrangler National Finals Rodeo Administration a performance at Madison Square Accounting Rodeo presented by Polaris RANGER, Garden and boycotted the promoter’s Approvals one of the biggest annual gatherings next rodeo, in Boston Garden. The Circuits of stars under the neon lights of Las Cowboys’ Turtle Association was Industry Outreach Vegas. We’re on satelite, cable and born – a name they picked because they Information Technology livestream TV as well social media. had been slow to act, but nally stuck Judging We set the standards for professional their necks out for their cause. conduct among contestants and rodeo Livestock Welfare entertainers, and for livestock welfare. In 1945, the Turtles became the Rodeo Member Records Cowboys Association (RCA), which PROCOM We are committed to the success of in 1975 evolved into the Professional all our members, from our brand-new Rodeo Cowboys Association. The PRCA Properties contestants who are trying to earn has experienced tremendous growth in Marketing money for a tank of gas to get them to membership, payout, national exposure, ProRodeoTV.com their next rodeo to our multi-million media coverage and sanctioned rodeos. ProRodeo FanZone dollar cowboys – and from our brand- The PRCA helps rodeo, as both a sport ProRodeo Gear new rodeos to those who’ve been and an industry, bridge the traditions of Broadcast/TV rights sanctioned by us since 1936. the old West with the tools of the 21st Sponsorship century. Rodeo fans keep up to date Media We hope this committee guide will with their favorite human and animal ProRodeo Sports News help you navigate our organization athletes by subscribing to the PRCA’s Media Relations and make the most of your application ProRodeo Sports New s and logging ProRodeo.com process. What can we do for you? on to www.ProRodeo.com, watching Publications copyright 2017 by the profeSsional rodeo cowboys association 3 part