THURSDAY, MARCH 12, 2015 TORONTO STAR

SPRING SKIN SPECIAL

MASKED CRUSADERS The superpowers of skincare, the secret weapons on your vanity, masks defend your skin against every enemy and reveal your brightest, tightest complexion. Here’s everything you need to know, whether your commitment level is five minutes or all night long

BY RANI SHEEN

There’s no one better than Jennie Yeo to give us next-level face mask tips: The 28-year-old grew up in , , with a skincare-loving family—she says her first mask experience was probably in her crib, courtesy of her grandmother. Yeo knows the impact her home country is having on skincare routines everywhere: She’s worked as an interpreter on the Canada-Korea Free Trade Agreement, which facilitates trade between the two countries. have become an important export for Korea, more than doubling from $751 million in 2010 to $1.6 billion in 2013, says the Korea Pharmaceutical Traders Association and the Korea Cosmetic Association. Perhaps one reason Korea is considered a major player in skincare is that it’s a huge part of the culture. For Yeo, who moved to Ontario at age 12, skincare started at home. “My grandmother is very, very big on skin; she taught me to use honey and avocado and lemon to make products,” she says. “My mom used to grow aloe all over our house and we’d just slice it and rub it on our faces. We’d also stir egg whites with honey, put it on and go to bed. It’s very moisturizing.” These days, Yeo is most partial to sheet masks, which she uses almost every day.

PHOTOGRAPHY: ANDREW SOULE Full mask coverage pages 6-7

BEAUTY MATH SHIMMER & SHINE Sunny bronzer plus gelled hair will have you dreaming of the beach page 3

ONE TREND, TWO WAYS RISE TO THE LASH REPORT TAUPE AMAZING GAZE Warm brown shadow Get larger-than-life lashes has the golden touch in the blink of an eye page 3 page 4

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Publication: tHE Kit (SDM-EnG) / aD #: SbbS-RoPKMR14-SDME-4c / SizE: 10.25" X 20.25" PHOTOGRAPHY: PETER STIGTER (BACKSTAGE BEAUTY), GETTY IMAGES (ZOE, ROBBIE) to Canada. to ship will boxes the whether on yet annually.There’s word no million $125 roughly in brings and users 1million nearly has summer, York last a bricks-and-mortar store in New opened Birchbox market: a lucrative entered has Zoe price. subscription the than more worth product hero one including wares, to home ries accesso and beauty fashion, from range that items eight to five of box a to customers send will ayear $350 or aquarter $100 for which Style, of Box with action the on in to get latest the is Zoe Rachel Stylist subscribers. to their goodies fashion and beauty surprise of boxes by sending ents pres opening of joy the on talizing capi are Tote Fix Stitch and Golden Birchbox, like Services yet. just mail snail for knell death the ring Don’t BOXINSIDE THE THINKING TALKING POINT The Economy Second-Hand Canadians spend $30 billion billion $30 spend Canadians Economy Index found that that found Index Economy annually on used goods. 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Designer Peter Dundas is leaving leaving is Dundas Peter Designer the Italian house after six years. years. six after house Italian the —Natasha Bruno —Natasha Rumours are that Dundas is is Dundas that are Rumours moving to Roberto Cavalli. to Roberto moving Pucci 2015 SPRING CAVALLI ROBERTO

TAUPE, $7, DRUGSTORES. TAUPE, TRESPASSING IN STICK SCANDALEYES SHADOW LONDON SHOPPERS DRUG MART. $7, CARAMEL, MELTED IN POT SHADOW OUT COVERGIRL @ManRepeller, March 4, 2015 4, March @ManRepeller, something wrong” you’re doing belly button then skimming your pants aren’t “It’s 2015, ifyour PALETTE, $18, AVON.CA $18, PALETTE, FACE ALL-OVER CUBES CREAM SHIMMER & GLOW LIKE MARK PALETTE BRONZER A SHIMMERY —Natasha Bruno —Natasha motion. acircular in blend then them, above just and cheeks the of apples the beneath cheekbones, pink on powder bronze Sweep ears. the behind sides the and back front the combing before head the of sides both on hair part Cleanly hold. slick for hair of sides and top the through gel of amount aquarter-sized Spread Angeles. film her of premiere to the look modern edgy an wore Robbie Margot Actor up to a sharp look we love look to asharp up add makeup warm-bronze and hair Slicked-back BEAUTY MATH reported a forth-quarter loss of of loss aforth-quarter reported The world’s second-largest second-largest world’s The sportswear manufacturor THEKIT.CA /3 THE WEEK TWEET OF FLAMED FLAMED $155 million in 2014. 2014. in million $155 TOUCH TOUCH $66, BEAUTYMARK.CA ORIBE STYLING GEL LIKE SHINE-ENHANCING

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WEEKEND UPDATE Top it off 1. Pièce de résistance Whether you’ve got Saturday evening cocktails or Sunday morning errands, This sheer blouse paired with slim jeans a wide-brimmed hat will take you there in effortless style on Alicia Keys is upgraded by her acces- sories. Her multicoloured hat adds a hit BY VANESSA TAYLOR of drama to the classic combo. 2. Shades of grey From the tunic dress to the duster-length 1 2 3 coat, every element of Katie Holmes’s outfit looks cozy (and luxe). The mix of textures and the structured chapeau take this ensemble to the next level. 3. Belle curve While we might not be wearing short sleeves at this time of year, this flawless ONE-MINUTE ensemble on Amal Clooney (née Alamud- MIRACLE din) can’t be discounted. The commit- ment to this creamy hue is impressive, but Dear her ultra-wide-brimmed hat makes this look. Softly sculpted brims work best for Lips Water dressier outfits like this, instead of floppy Plumping : hats that feel bohemian. 4. Borrowed from the boys You’re just what This fab fedora on Naomi Watts is perfect for running to appointments. Menswear- my parched mouth inspired details like the leather band balance her unstructured tie-front coat has been seeking. and leather trousers. My favourite 5. Scarlet fever Wearing a gorgeous shade of red from matte, high- head to toe not only has an overall slim- ALICIA KATIE AMAL ming effect but also looks remarkably pigment red tends KEYS HOLMES CLOONEY pulled together. Dutch Queen Maxima’s to dry out my versatile wide-brimmed hat works with closet staples like a black shift dress, a lips, resulting in 4 5 6 knit sweater dress or a khaki trench. patchy applica- 6. Opposites attract Abigail Spencer’s outfit juxtaposes a frilly tion. A swipe of lace and satin frock with substantial acces- sories, like the chunky cuff and jaunty your moisturizing, taken-from-the-menswear-section fedora. peptide-packed The It item For first-time buyers, stick with darker formula allows for shades like chocolate brown, charcoal and black to ensure the hat will work an even coat of with several outfits. Choose a snug fit , and your that won’t fly off with every gust of wind, and look for a stiff brim that doesn’t flop colour-neutralizing in front of your eyes. RAG & BONE LEATHER-TRIMMED WOOL- pigments make FELT FEDORA, $244, NET-A-PORTER.COM the crimson really pop. Sincerely, Veronica Saroli

STILA LUSH LIPS WATER PLUMPING PRIMER, $27, NAOMI QUEEN MAXIMA OF ABIGAIL MURALE.CA WATTS THE NETHERLANDS SPENCER

CHLOË GRACE PRESS PLAY MORETZ FRESH BLUSH LASH REPORT BASICS THE EYES HAVE IT Senior Editor Alex Laws gets Liberate yourself from that same old lash a lit-from-within flush look: The latest trick to freshen up your face is a strategic application of mascara

BY JULIA SEIDL

RITA ORA

FROM TOP: ESTÉE LAUDER LITTLE BLACK PRIMER, $27, DRUGSTORES, COLLECTION DISPOSABLE MASCARA WANDS, $9, VIBRANT CREAM SEPHORA.CA, RODIAL GLAMOLASH Use a flat-top brush to buff coral blush SKINNY MASCARA, $29, MURALE. onto the apples of clean cheeks. SKINNY DIP Most of us feel naked without GET THE LOOK mascara, but runway pros often skip Logic may seem to dictate that it. Marc Jacobs had models walk his clear mascara would do the trick: Spring 2015 runway without a stitch not so. “It doesn’t give the lash line of makeup, a year after launching his the proper definition,” says Quynh. own beauty line; at Victoria Beckham, Instead, go for a brown formula with makeup artist Pat McGrath employed “everyday” or “natural” in its name. just a thin coat of brown mascara. “It For a minimal application, skip the looks youthful,” says makeup artist brush that comes with the tube and Mai Quynh, who has sent Chloë try a disposable wand. “They pick up Grace Moretz down the red carpet less product,” says Quynh. Separate with skinny, barely dressed lashes. If lashes with an eyelash comb while the BASE LAYER you’re a big-lash addict, here’s how to mascara is wet so each lash is tinted, Apply tinted or mineral do natural lashes with impact. but not caked in product. overtop, on the whole face.

RIHANNA

OPTICAL ILLUSIONS ICYMI: Mascara placement can opti- FROM LEFT: VELOUR LASHES IN DOLL ME UP, $30, VELOURLASHES. cally change the shape of your eye. COM. L’ORÉAL PARIS MISS MANGA Rihanna and Jennifer Aniston tend BY VOLUMINOUS IN BLACK ANGEL, to wear a heavier concentration $11, DRUGSTORES. BENEFIT ROLLER DIFFUSED GLOW LASH, $29, SEPHORA.CA. of mascara or falsies at the outer Blend well with your fingertips to corners of the upper lash line: “This achieve a natural-but-brighter glow. lifts the eyes to give a more tilted-up, DOLLED UP cat-eyed shape,” says Jeung. For a Twiggy did it first; Rita Ora is bringing it back with a wider, more doe-eyed gaze, try using twist. Her 2014 Paper magazine cover was a nod to extra mascara and a few faux lashes in chunky 1960s-style lashes, a look she’s since cham- the centre of the lash line, as makeup pioned on the red carpet. It’s also a runway favourite, artist Tom Pecheux did at Altuzarra. seen at Rochas and Dsquared2 for Spring 2015. Bring the look to real life by aiming for eyelashes that are GET THE LOOK less like clumps, more like clusters. Choose which area of the lash line you want to emphasize, and enlist a GET THE LOOK sphere-shaped brush or a narrow-di- “This look is about the lashes sitting up high,” says ameter wand. “They’re easier to Ora’s makeup artist Kathy Jeung. She relies on manipulate,” says Jeung. “Apply verti- Velour Lashes falsies for the pop princess’s fringe, cally, in a back and forth motion.” For but natural lashes curled right at the base will also the most accurate placement of faux do the trick. Two or three coats of a mascara that lashes (either individual clusters or a lengthens and volumizes while enhancing curl is key. FROM LEFT: ARDELL DOUBLE trimmed section of a strip), use the STILA SHAPE & SHADE CUSTOM CONTOUR INDIVIDUAL LASHES IN MEDIUM, $8, BRUSH, $59, SHOPPERS DRUG MART. For a mod effect, use a pair of round-tipped tweezers WALMART. GIVENCHY PHENOMEN’EYES pointed end of an orange stick to JOE FRESH MOUSSE BLUSH IN MELON, $6, to pinch together lashes into petal-like clusters at MASCARA $35, SEPHORA.CA. apply glue to the lash band and the REAL CANADIAN SUPERSTORE. FUSION IT COSMETICS TIGHTLINE FULL LASH BEAUTY COLORCEUTICALS SCULPTDIVA various intervals. To avoid looking costumey, skip LENGTH BLACK MASCARA PRIMER, slanted end to adjust the lashes’ loca- BLUSH, $31, MURALE. CREAM the spikes on the lower lashes. $24, THESHOPPINGCHANNEL.COM. tion before the glue dries. BLUSH IN CORAL REEF, $13, REXALL. PHOTOGRAPHY: GETTY IMAGES (CELEB, EXCEPT ORA, REX WATTS), USA (ORA, LAURA WATTS), LANKTREE (VIDEO STILLS); AMBER HICKSON (BLUSH PRODUCTS) AD# 43542 WEEK: B506 NAME: WHAT’S NEW INSERT DATE: MAR 12

NEW AT HUDSON’S BAY SIZE: CUSTOM (9.88 X 20.25) MARKETS: THE KIT THE LATEST LAUNCHES AND NEW ARRIVALS FOR SPRING

GLUCKSTEINHOME FURNITURE NEW COOL Brian Gluckstein’s all-new collection for living, dining and sleeping has his signature polish with SUPERTRASH a casual, contemporary spin. With an emphasis on silhouette and Shop select stores and thebay.com texture, SUPERTRASH reflects that continental cool girl swagger you’d find on the streets outside its Amsterdam HQ (Bon top $155 and Simian skirt $185). Shop select stores and thebay.com

NOW TRENDING DESIGN LAB Exclusive to our stores is this collection of easy-to-wear, COLLAR SCHOLAR price-conscious fashion and footwear (above, from $69). For spring, denim is flared, lace is look-at-me THE HUDSON NORTH POLO bright and bohemian fringe festoons. This piqué polo ($19.99), made of 100 Shop select stores and thebay.com per cent cotton has been garment washed for a soft fit. It is available in up to 20 colours and is exclusive to Hudson’s Bay. Also available at thebay.com

HOT HUES TABLE THEATRE Makeup artist Bobbi Brown describes HARIO TECHNICA SYPHON her spring Hot Collection — on which Guests are sure to be impressed watching she collaborated with brand ambassador SHARP SHOES the vacuum pressure force water and coffee Kate Upton — as “subtle nudes with pops OLIVER SWEENEY between chambers of the TCA-5 ($129.99). of head-turning colour.” The creamy and The latest British Invasion comes courtesy First, the grounds are fully immersed for moisturizing Art Sticks ($30), which build of Oliver Sweeney, a new twist on traditional rich flavour, then filtered back down for a from sheer to rich matte, are a standout. (above, $390). Available the end of March. clean cup of coffee. Available at Hudson’s Bay Toronto Queen Street Shop select stores and thebay.com Shop select stores and thebay.com and Toronto Yorkdale

SHOP THEBAY.COM

43542_B506_WHATS NEW Copy.indd 1 2015-03-03 11:21 AM 6 / THEKIT.CA

SPRING SKIN GUIDE 3 Face mask magic 2 For every flare-up, dry patch and breakout, there’s a mask. From Korean traditions 1 to Canadian formulas, we bring you the latest textures and tricks you need to mask like a pro LUXURY FIX BY RANI SHEEN 1. Vitamin C and tranexamic acid inhibit excess melanin to SHEET MASKS FOR brighten dark spots. The top half soothes CHAMPAGNE TASTES puffiness around the eyes while the lower & BEER BUDGETS half exfoliates to treat enlarged pores.

CLÉ DE PEAU BEAUTÉ In Korea and , most convenience stores sell INTENSIVE BRIGHTENING MASK, $150 FOR 6, HOLT inexpensive, single-use sheet masks, while luxury RENFREW versions are just as common at high-end boutiques. Sales of both are on the rise in Canada, 2. Made of sustain- but premium masks are leading the growth, ably sourced wood according to Euromonitor senior research pulp fibres, this extra- analyst Svetlana Uduslivaia. She adds there’s wet mask is soaked with brightening even more room to grow—especially in the licorice and kakadu big-in- “brightening” category. plum and protective “The quality of a mask is determined by African birch. the type of fabric used for the sheet and the JURLIQUE PURELY ingredients in the serum,” says dermatologist BRIGHT TREAT- MENT MASK, $60 FOR 5, SungJae Jung, founder of Korean skincare brand JURLIQUE.CA Dr. Jart+. He says inexpensive masks are made with low-quality fabrics, such as mixed cotton 3. A delicate clear gel and synthetics (rather than cotton, microfibre sheet mask (be careful or cellulose, which sticks to your face better), taking it out of the packet!), this cools on and are usually soaked in lower-quality serum. contact and brightens You get what you pay for, but cheapies do come with glacial water in a huge variety of types for practically any skin from Iceland. concern. Either way: “I see masks as a treatment,” DIOR DIORSNOW WHITE says facialist Ellis Holevas, national education REVEAL EXTREME COOLING GEL MASK, manager for luxury skincare group BeautyNext. $103 FOR 12, DIOR “So I see this is an investment for your skin.” COUNTERS

CHEAP AND 4 CHEERFUL 5 4. Plumping marine collagen and antiox- idant vitamin E with astringent witch hazel infuse deeply via a transdermal delivery system created in the 1980s to deliver medi- cation via a patch.

SKIN REPUBLIC COLLAGEN INFUSION MASK, $8, SEPHORA.CA

5. With soothing and antibacterial manuka honey and jasmine, this isn’t a sheet but (and stays on forms a peel-off layer better than paper 6 to pull impurities off masks) and the skin. contains skin- conditioning star- TITIKA ACTIVE H&M MANUKA HONEY fruit extract. COUTURE SPORTS PEEL-OFF MASK, $4, H&M BRA, $52, TITKA.CA; BANANA REPUBLIC THE FACE SHOP EARRINGS, $50, 6. This jelly-like sheet STARFRUIT HYDRO BANANAREPUBLIC.CA VITA B GEL MASK, $2, moulds to your face THE FACE SHOP

Lifelong mask junkie Jennie Yeo lets us in on her Korea-formed sheet-mask secrets 1. Keep them 2. Sleep in them. 3. Rub your body with the cloth. 4. Follow with your 5. Use them in flight. “It is a really 6. Don’t wash your hands after chilled. “I freeze “You just cover your “After 15 to 20 minutes the mask usual routine. “After common thing to see on flights: applying the mask. “These sheet masks eyelids with the eye flaps. starts to come off because it the mask I go ahead You put it on your face and go to serums are good for your body and green-tea Classic sleepovers with dries naturally, but after you take with the rest of my sleep. Even in economy! People as well. There’s nothing to bags to put on friends in Korea always it off it’s still kind of wet. I rub night routine—serums, might ask you for one—it’s just waste in the package. I put it my face.” involve sheet masks.” whatever’s left over on my body.” and moisturizer.” part of our culture.” on my neck or on my arms.”

In the zone Load up on skincare, exactly where you need it

4. LIP LOVE 3. (HAND &) NAIL IT A targeted treat- 1. EYE BRIGHTENER 2. NECK WORKER Intense Refresh tired, puffy Tightening wheat ment for lips 5. FOREHEAD FIX like petrolatum (that you won’t eyes—and force your- proteins and amino and macadamia oil Muscle-relaxing self to lie quietly for acids target lines lick off) with peptides and antioxi- soften dry hands marine collagen 20 minutes—with this on the delicate, thin and ragged cuticles. dant tomato extract go goggle-shaped mask. skin of the neck. and hydrating to town on frown lines. LOOK BEAUTY hyaluronic acid. HOLIKA HOLIKA RODIAL GLAMTOX MOISTURE & SKYN ICELAND HYDRO MY DARK CIRCLE STEALER NECK MASK, NOURISHING HAND THE FACE SHOP COOL FIRMING FACE GELS GOGGLE EYE MASK, $6, $65, SHOPPERS MASK, $10, SHOPPERS BEBE LIP MASK, $2, FOR FOREHEAD, $39, HOLIKAHOLIKA.CA DRUG MART DRUG MART THE FACE SHOP MURALE.CA

PLAY TIME

1 Think beyond the tube: Pods of jelly, tubs of pudding and mix-your own powders are as fun as they are effective

1. POWDER 3. FOAMING Mix-your-own loose clay offers Foaming or bubbling masks break ultimate control: Adjust the up oils and dead skin cells in the amount of water you use, mix it pores, resulting in a deeper clean. CERAMIDE 2 with a carrier oil such as jojoba BOOSTING 5-MINUTE FACIAL, $100, to avoid over-drying, or add a SHOPPERS DRUG MART drop of clarifying tea-tree or 4. JELLY lavender oil. This gentle pink clay mask will deep-cleanse Lighter than a gel, jelly masks without pulling too much impart a fresh dose of water- based hydration. natural oil out of your skin. SEPHORA JELLY MASK MOIS- ELUCX PINK CLAY BOTANICAL TURIZING AND ENERGIZING, $43, FACIAL MASK, $25, GOODS-SHOP.CA SEPHORA.CA

2. BOUNCY 5. GEL SHEET 3 “Bouncy” is the year’s texture Sheet masks made of hydrogel buzzword. This pudding-like (a clear jelly layer rather than mask works to increase skin’s paper or fabric) mould to your 5 elasticity (to make it “bouncier”), face and deliver serum that which is the measure skin scien- absorbs fully into the skin instead tists use to assess wrinkle depth. of remaining in the mask. DROPS OF YOUTH DR. JART+ HYDROGEL ALL THAT 4 BOUNCY SLEEPING MASK, $30, LIFT & FIRM MASK, $45 FOR 5

THEBODYSHOP.COM SHEETS, SEPHORA.CA PHOTOGRAPHY: ANDREW SOULE (BEAUTY); GEOFFREY ROSS (PRODUCTS); HAIR AND MAKEUP: MICHELLE ROSEN FOR TRESEMME HAIR CARE/JUDYINC.COM. THEKIT.CA / 7

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Editor-in-Chief Christine Loureiro @CLoureiroTO Creative Director Jessica Hotson @jesshotson Senior Editor Alex Laws @LexLaws Fashion Editor 3 Vanessa Taylor @vanessa_tweets Beauty Editor Rani Sheen @ranisheen Digital/Special 4 Projects Editor Michelle Bilodeau 1. The original @mbilodeau high-end cotton- Assistant Digital Editor cloth mask, this Carly Ostroff provides so much @carlyostroff moisture to the Perfect match Assistant Editor skin that jet lag For a truly targeted treatment, think like Natasha Bruno has no chance. a facialist and apply different masks to @Natashajbruno SK-II FACIAL specific areas on your face at the same Assistant Art Directors TREATMENT time. “It’s rare to find an individual Sonya van Heyningen MASK, $135 FOR 10, @svanh7 SKI-II.COM whose skin is uniform,” says Holevas. Even if your skin is “normal,” you might Kristy Wright (on leave) @creativewithak 2. This kaolin- spot blackheads on your T-zone, break- THE BASIC TEXTURES based mask is outs on your chin, flaky or dry skin Designer around your nose, and hyperpigmen- Amber Hickson amplified with @amblynncreative soothing rose- tation on your cheeks. Masks either draw impurities out of your skin or infuse it water, nourishing “There are fabulous masks for Publisher, The Kit honey and around the eyes that give a surge of Giorgina Bigioni with a fix of nourishment. These are the four main types antibacterial hydration and help reduce puffiness,” Associate Publisher rosemary. says Holevas. On the T-zone, masks Tami Coughlan containing kaolin clay help pull out CHANTECAILLE Project Director, 1. Sheets Cotton, paper or hydrogel sheet 3. Gel Masks with acids or enzymes offer DETOX CLAY impurities. Skin on the cheeks is sensi- Digital Media masks are saturated with various serums gentle exfoliation that doesn’t irritate skin MASK, $93, tive and thin and needs a mask that’s Kelly Matthews HOLT RENFREW that become trapped on the skin allowing like scrubs can. “With those masks that are hydrating and creates a protective Direct advertising them to be fully absorbed, so there’s no a bit stronger, you may want to use a face barrier: Holevas likes Crème Masque inquiries to: 3. A combination Vernix from Biologique Recherche. Sales & Marketing need to rinse off afterwards. “When serum with an antioxidant afterwards if of four acids Coordinator You might end up looking like a Evie Begy Chinese tourists visit Korea, one of the the mask is a bit irritating,” says Kellett. exfoliates with- patchwork quilt of different colours and [email protected] most popular gifts to take home is a Korean Gel masks can also be a light, fresh vehicle out scrubbing, textures, but your face will thank you. revealing fresh, The Kit is Canada’s sheet mask,” says Jung. for hydration. Beauty Authority dewy skin. 2-IN-1 POT! (c) 2015, The Kit, EMINENCE BALANCING MASQUE DUO, a division of Toronto Star REN GLYCOL $54, EMINENCEORGANICS.COM 2. Clay Whatever type you use—mild 4. Cream Packed with moisturizing plant LACTIC RADIANCE Newspapers Limited. kaolin, mineral-rich rhassoul, gentle rose, oils and butters and hydrating ingredients RENEWAL MASK, $66, SEPHORA.CA absorbent green or purifying fuller’s earth— like hyaluronic acid, cream masks help to clay masks draw sebum and impurities from decrease the appearance of fine lines and 4. Plant butters pores, making them especially good for wrinkles. “It’s not going to be a perma- and oils treating acne. “They have some anti-inflam- nent improvement but it will help to plump abound in this Charcoal matory properties so they bring down the things up a bit and make you look fresher,” rich, super- Antioxidant- President, Star hydrating mask. and kaolin rich pomelo Media Group redness,” adds Toronto dermatologist Dr. says Kellett. You can leave cream masks clay purify hydrates the John Cruickshank Lisa Kellett. But don’t leave them on all on as long as you like; usually you remove TATA HARPER MOISTURIZING the T-zone. cheeks. Editor-in-Chief, night. “You would leave it on for about five to them by wiping, not rinsing, to allow some MASK, $110, Toronto Star seven minutes—12 at the top,” says Holevas. of the formula to remain on the skin. MURALE.CA Michael Cooke

MASK MOMENT The Instagram selfie has propelled a bathroom ritual into the public eye

@bellahadid @katyperry @isthatjessiej @ritaora @shaym @mileycyrus

Model Bella Hadid gazes out across Singer Katy Perry, pre-Super Singer Jessie J soaks in Rita Ora preps for the Oscars, Shay Mitchell masks up after a Miley Cyrus faces a 6 a.m. call Seoul, South Korea, Jan. 5, 2015. Bowl, Jan. 15, 2015. moisture, Feb. 18, 2015. Feb. 22, 2015. long flight, Mar. 1, 2015. time, Mar. 3, 2015.

In case of emergency 1. This thick gel mask 1 contains mulberry- Not all masks are lazy Sunday indulgences. root extract and Here, four masks for four urgent situations niacinamide to brighten and help prevent 1. GYM TO PRIM 2. SLEEP SHORTAGE hyper-pigmentation. After a long, grimy day You got four hours of sleep and a sweaty workout, and you have an important OLAY REGENERIST LUMINOUS OVERNIGHT you find out you have to go meeting in 45 minutes. MASK, $40, DRUGSTORES to a big, splashy do. You need: A refreshing You need: A gently exfoliating mask with exfoliating 2. Brazilian seed butter, clay mask with antioxidant green action that brightens in 2 energizing ginseng tea and soothing cucumber. just a few minutes. root and caviar and (And a shower, obviously.) TURNAROUND REVI- plankton extracts mois- GLAMGLOW YOUTHMUD TINGLEX- TALIZING INSTANT FACIAL, turize and brighten, FOLIATE, $76, SEPHORA.CA $45, CLINIQUE.CA (IN APRIL) and the application brush will make you feel like you’re in the 3 hands of a pro. 2 LA PRAIRIE SKIN CAVIAR LUXE SLEEP MASK, $365, HOLT RENFREW 1

4 3. Shea butter and hyaluronic acid captured in tiny bubbles infuse skin with mois- ture as you sleep. 3 AVON ANEW CLINICAL OVERNIGHT HYDRATION 4 SLEEPOVER SKINCARE MASK, $32, AVON.CA 4. With black-tea 3. MORNING GLORY 4. FLIGHT FRIGHT ferment to boost You feel a breakout coming You just got off a red-eye If you haven’t tried a sleeping mask yet, it’s time. They take no longer to apply elasticity and soothing on and you have to charm a and you have to go straight than moisturizer, and you’ll greet the morning as fresh as a daisy. The differ- belle-de-nuit flower roomful of VIPs in the morning. to a big family reunion. ence between night creams and sleeping masks is the texture. Overnight masks extract, this buttery You need: Clear mask patches You need: A circulation- mask leaves skin that keep the clarifying bay boosting mask with propolis usually contain higher levels of treatment ingredients, which can make them feeling supple and soft leaf and apple-water formula (sap-like “glue” that bees more effective, but they leave your face stickier and shinier. Allow the mask but not greasy. in place all night. collect), which reduces the to sink in for 10 to 15 minutes and form a lightweight film before hitting your look of wrinkles. FRESH BLACK TEA HOLIKA HOLIKA SKIN & AC 600-thread-count pillow. Frequent flyer bonus: Take a sleeping mask on a long FIRMING OVERNIGHT MILD CLEAR SPOT PATCH, $3, NIP & FAB BEE STING FIX LIFTING flight and kiss parched plane-skin goodbye. (Just make sure it’s under 100 mL.) MASK, $103, SEPHORA.CA HOLIKAHOLIKA.CA MASK, $15, SHOPPERS DRUG MART

DO… DON’T…

…CLEANSE FIRST …ROTATE & LAYER …TARGET YOUR CYCLE “A mask won’t do its job if you “Most nights of the week I use one “If you have a very regular …WAIT TILL YOU “HAVE TIME” …SLATHER IT ON …FORGET TO USE THEM don’t cleanse properly and of a rotating assortment of creamy, hormonal cycle and you know “I use every opportunity—in the “Most masks are And most importantly... exfoliate on a regular basis. You hydrating, gel, hyaluronic and that you always get your bath, whilst I’m showering—to not intended to be don’t forget you have don’t want all your wonderful comforting masks. I like to layer period on a particular day, use masks. The steam helps applied very thickly. them! “The biggest ingredients to be trying to treat serums and face oils beneath the do a clay mask three days to enhance the experience, A really thin layer mistake people make cellular debris, a.k.a dead skin,” masks too,” says facialist Anastasia before to help counteract the increase micro-circulation and can still be effec- is they do not use them says facialist Ellis Holevas. Achilleos, global ambassador for Olay. oil imbalance,” says Holevas. boost glow,” says Achilleos. tive,”says Holevas. enough,” says Achilleos. our latest beauty obsessions

NEW

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la petite roBe noire eau fraîche eau de toilette NEW ’s latest perfume creation, an incredibly exhilarating scent in which sparkling mandarin, rose petals and biting total pistachio set hearts a flutter. La Petite Robe Noire Eau Fraîche eye concentrate Eau de Toilette, 50mL, $82; 100mL, $110 This highly effective formula harnesses the power of plants to target all signs of ageing, from temple to temple. The eye area is replenished, dark circles and puffiness are diminished, wrinkles smoothed, and eyelids are lifted. Clarins Total Eye Concentrate, 15mL, $84

Biotherm Beauty gift from the deep gIft WIth pUrChaSE Receive this amazing 6-piece gift set as your FREE** GIFT with any purchase of $30 or more. May we suggest, Biotherm Aquasource, 50mL, $49 NEW

Benefit roller lash mascara Curl power! It’s a roller for lashes! The eye-opening hook ‘n’ roll brush grabs, separates, lifts and curls, while the instant curve-setting formula holds for 12 hours. Benefit Roller Lash Mascara, 8.5g, $29

SATURDAY, MARCH 14 - FRIDAY, MARCH 20 buy beauty & get rewarded X faster 20Receive 20x the Shoppers Optimum Points® when you spend $75 or more* on cosmetics, fragrances and select skin care products. INCLUDES ALL BRANDS OF: COSMETICS • SELECT SKIN CARE • HOSIERY • FRAGRANCES JEWELLERY • HAIR COLOUR • BATH FOAM & GEL • NAIL CARE

Visit shoppersdrugmart.ca to find a location near you Products may not be available in all stores. *offer valid on the purchase total of eligible cosmetics and fragrance products using a valid Shoppers optimum card® after discounts and redemptions and before taxes. excludes bonus points, Rbc® Shoppers optimum® Mastercard® points and points associated with the Rbc® Shoppers optimum banking account. not to be used in conjunction with any other Shoppers optimum Points® promotions or offers. See beauty expert for details. offer valid Saturday, March 14 to Friday, March 20, 2015. **offer valid on purchase of eligible products after discounts and redemptions and before taxes. one gift per customer, while supplies last. no substitutions. components are subject to change. cannot be combined with any other promotion. no Rainchecks. See beauty expert for details.

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Publication: the kit (SDM en) - Roc excl. Qc / aD: 06-RoP20xc-M12-SDM-4c / Size: 10.25” x 20.25”