ROOM TO CREATE YOUR FUTURE Contents

04 A Word of Welcome 06 Welcome to Where Ambition meets Talent

07–09 Room for Tradition 07 Böblingen Milestones 08 A City of Success Stories

Fortschritt 10–15 Room to Flourish 10 The Future Is Here 12 Embedded in a Strong Region 13 Cross-Sector Crème de la Crème 14 From Marshland to High-Tech Land ist einfach! 15 From Regional Airport to City of the Future

16–19 Room to Succeed Weil unsere Experten Ihr Un- 16 Pooling Competence ternehmen mit der richtigen 17 Fit for the Future Finanzierung voranbringen. 18 Research and Industry Hand in Hand 19 Strong Corporate Networks

20–25 Room to Live 20 Böblingen: A Good Place to Make Your Home 22 Enjoying City Life 24 Education for All 25 Conference and Event Locations

26–30 Room for the Future 26 The Future Is Bright 28 Creating the Perfect Framework 30 At Your Service!

www.kskbb.de/mittelstand Contents Contents 3

A A Word of Welcome

Dear reader,

At the heart of things – that’s Böblingen! Take the city’s location, for instance; geo- Together, their performance and strength acts as an interface between research and We’re happy to support you with all com- graphically, Böblingen Forest lies at the form the backbone of the economic area. industry in the field of business information pany-specific issues. heart of the state of Baden-Württemberg. Böblingen’s outstanding infrastructure and technology. Short communication channels and rapid And we are at the heart of one of Europe’s excellent transport links mean it offers an And, what’s more, Böblingen is a diverse decision-making processes are a matter most dynamic, economically powerful, and ideal framework for companies to operate place to live. Attractive cultural and leisure of course. Take a look at Böblingen – it’s livable regions. in. activities, a wide range of local options for worth it! What is it that sets the city apart? The first Here in Böblingen we set great store shopping and recreation, as well as an ex- We look forward to welcoming you to the things that come to mind are our success- by strong networks and strategic part- cellent network of childcare and education city. ful companies and their highly-skilled, nerships. The Böblingen/ facilities make this an ideal place to call dedicated and creative employees. Software Center, for example, one of the home. Best regards from Böblingen, Alongside the global players, it’s the many largest dedicated technology and incu- sincerely yours, innovative small and medium-sized enter- bator centers in the IT sector, is based in prises – the SMEs, ’s renowned the city. The Herman Hollerith Zentrum, a “Mittelstand” – that characterize the city. campus of the University of , Dr. Stefan Belz, Mayor of Böblingen

4 A Word of Welcome A Word of Welcome 5 Room for Tradition

Böblingen Milestones

2015 Transformation of the Bahnhofstrasse into an appealing pedestrian zone with a host of retail outlets.

From 2002 Development of former airport site into new, much-acclaimed mixed-use urban district.

From 1960 The "Hulb" business park takes shape. The arriv- al of a number of multinationals and SMEs turns it into a significant industry and high-tech hub.

1925 The military airstrip on the periphery becomes the -Böblingen regional airport. Welcome to Where Ambition meets Talent 1879 Industry in Böblingen is multifaceted and environment make this a rewarding choice Böblingen is connected to the railway network. in great shape! The mixture of companies for both residents and visitors. Many companies are established; some of their and sectors based here – from interna- These factors, together with a high quality products become world famous. tional global players to "salt-of-the-earth" of life and excellent working conditions, family-run businesses and creative start- are what make Böblingen a place "where ups – makes the location unique. Böblin- ambitions meet talents". Companies oper- 18th century gen offers extremely favorable general ate in a highly attractive economic climate Postplatz, at the intersection of several import- conditions. This is just one reason why the at local, national and international level. In ant routes, becomes a key center for trade and city is the birthplace of so many technolo- regional comparisons, Böblingen and the commerce. gies and groundbreaking products. surrounding area achieve top rankings. Böblingen is a vibrant, livable medi- um-sized municipality. Outstanding Has this whet your appetite? Come and Around 1250 infrastructure, a multitude of retail outlets, take a look at what this diverse city has to Extended by the Counts Palatine of Tübingen, the attractive cultural and leisure activities and offer. original settlement is given town status. For centu- an easy-to-access, rich and varied natural ries it is the center of the district administration.

6 Welcome to BB Room for Tradition 7 Other successful companies located in Böblingen - Hewlett Packard GmbH – since 1959 - Kibri GmbH – from 1895 to 2007 - IBM Research & Development GmbH – since 1953 - Moog GmbH – since 1965 - Wilhelm Renz GmbH & Co. KG – since 1913 - Schill + Seilacher GmbH – since 1943 - Curt Georgii GmbH & Co. KG – since 1949 - Leichtflugzeugbau Klemm – from 1926 to 1959 to name but a few

A City of Success Stories

Hautana – The cardiotocograph – 50 years of medi- Böblingen – "the perfect bra of its day” cal technology in Böblingen a traditional brewing city "We have been operating here in Böblingen Created here in 1912, its name became In 1968 Hewlett-Packard (HP) launched The city was once home to fifteen brew- for almost two centuries and are therefore synonymous with one of the key chapters the world's first market-ready cardiotoco- eries. The largest of these were Aktien- inextricably linked with the city, its people, in Böblingen's industrial history. Capturing graph for monitoring fetal heartbeat and brauerei Zahn and the Dinkela(c)kersche and institutions. We feel at home in this region fashion trends of the time, the Hautana uterine contractions; it was developed and Brauerei. The latter, founded in 1823 and of unrivaled economic power and high recre- bra rapidly came to dominate the world manufactured in Böblingen. What started now operating under the name Schönbuch ational value and look forward to cultivating the market. With over 500 employees, Hautana out as a huge box became smaller and Braumanufaktur, has occupied the same art of brewing here for a further 200 years.” was one of the city’s most important em- smaller as the technology inside became inner-city site since 1829. Top-quality ployers until the 1930s and set remarkable more and more complex – and it is still specialty brews with a regional flavor have Werner Dinkelaker social standards. In 1981 the distinctive produced in Böblingen to this day. Philips been produced here for two centuries. Nu- Managing Director production facilities vanished from the Medizintechnik bought HP's Healthcare merous national and international awards Schönbuch Braumanufaktur GmbH & Co. KG cityscape. Today, the Hautana-Passage division in 2001 and continued its pro- are proof positive of this. is a reminder of the company’s historical duction. Böblingen remains a key site for significance. patient-monitoring systems. Medical prod- ucts and devices are shipped from here to over 150 countries.

8 Room for Tradition Room for Tradition 9 Room to Flourish

Böblingen in Numbers/ Figures

Population and area Inhabitants: 50,257 Area: 3,904 ha Commercial space: approx. 270 ha

Labor market The Future Is Here Employees registered for social security: 32,929 Commuters into BB: 27,029 The Böblingen region is regularly listed Enterprise, Keysight Technologies, Moog and Zurich from Böblingen station. Commuters out of BB: 16,630 among the most economically powerful or Philips Medizintechnik, as befits its Its "soft" location factors also put Böblin- Unemployed: 1,000 in Germany. In its most recent analysis of location in a region prized for its meticu- gen among the front-runners. The city's the future risks and prospects of Germa- lous and ingenious workforce, Böblingen qualities include its top-class educational Rates of assessment ny's regions, the "Zukunftsatlas 2019", is home to a number of traditional Swabian facilities, such as the many further educa- Trade tax: 380 percent economic consultants Prognos AG rated companies and innovative software devel- tion institutions and the Herman Hollerith Property tax A/B: 310 percent/360 per- Böblingen seventh out of over 400 rural opers. The success of such businesses Zentrum (a campus of the University of Re- cent and urban districts surveyed. The "Focus rests on their many highly-skilled, creative, utlingen), as well as its varied recreational, Money" ranking of the strongest districts in and dedicated employees. leisure and shopping opportunities. And, Retail sector economic terms put Böblingen nationwide The transport infrastructure is also ex- last but not least, the business location Retail purchasing power index: 114.1 in twelfth place. cellent, including a direct link to the A 81 boasts a thriving entrepreneurial network. Centrality index: 133.0 The reasons behind this economic might highway. Stuttgart Airport and international As you can see, Böblingen offers perfect are as many and varied as the industries exhibition site are just 20 minutes away by conditions for innovation, investment and (As of: March 2020) on the ground. In addition to multination- car or S-Bahn commuter train. There are collaboration. als such as Daimler, Hewlett Packard hourly Intercity train services to Stuttgart

10 Room to Flourish Room to Flourish 11 Cross-Sector Crème de la Crème

As a business location, Böblingen plays many small and medium-sized businesses host to a remarkable range of companies. as well as creative start-ups together form Research and development in automotive the backbone of the Böblingen economic technology and IT, medical technology area. Around 950 firms operate from here and the chemicals industry, highly-spe- at regional, national or international level, cialized measurement and control technol- each contributing to the location’s success ogy, and a huge variety of (engineering) in their own right. services are the stand-out industry sectors that make this economic area so important. Many companies are world leaders in their respective fields. Major international con- "Böblingen's proximity to high-tech cerns such as Hewlett-Packard, Philips or customers as well as its research and de- Moog, which settled in Böblingen from the velopment institutions, the huge potential 1950s onwards, were quick to recognize offered by its highly-skilled workforce and the particular advantages the location of- its ideal qualities as a place to do busi- fered. In addition to the big multinationals, ness are the reasons why we have been so successful here for so many years. Closely networked international concerns like ours find everything they need to be able to operate efficiently and effectively Embedded in a Strong Region across the globe."

Dr. Joachim Peerlings Textbook economic powerhouse – as a associated marketing opportunities, and Chairman of the Board of Management business location, Böblingen really stands establish strategic partnerships. Conve- Keysight Technologies Deutschland out. And not just because of the excellent nient links to the national highway and conditions it offers employers and the rail network, its beautiful natural setting workforce. Böblingen's outstanding poten- offering plenty to see and do within easy tial results from its geographical location in reach, as well as varied cultural, leisure the heart of one of the strongest metropol- and (further) education opportunities set itan areas in terms of industry and exports the region apart. in Germany and indeed Europe. The Research and development play a pivotal is the continent's leading role in the region – something that is of high-tech hub and can claim a first-class direct benefit to companies in Böblingen. research infrastructure. Its particular Few other regions boast such a high strengths lie in automotive and mechanical concentration of collaborations and novel engineering, in the creative industry, and developments. A number of innovation and the IT sector specializing in industry-relat- competence centers – including one in the ed services. city – as well as various initiatives generate A broad spectrum of industry sectors valuable synergies and consolidate the finds ideal conditions in which to develop region's potential. technologies and products, exploit the

12 Room to Flourish Room to Flourish 13 From Regional Airport to City of the Future

From former Württemberg regional airport site ticks all the boxes. Besides modern to striving urban district – the Flugfeld can residential properties and numerous look back on an exciting, checkered past. specialist technology companies providing Where once aviation history was made high-caliber jobs, the Flugfeld has plenty in the early 20th century and Böblingen to offer visitors in terms of leisure activi- made its name as a "gateway to the world", ties. In addition to the Sensapolis indoor you'll now find a lively quarter serving a leisure park, the MOTORWORLD Region unique blend of purposes: production, Stuttgart deserves a mention. It is housed services, research, education, and resi- in what are now listed buildings belonging dential. to the former airport. A varied collection of By 2025 around 7,000 jobs are due to be distinctive vehicles and motorbikes awaits created and 4,000 people housed on this the visitor (see also p. 23). conveniently situated 80-ha site. High-den- sity construction alternates with generous- ly proportioned open spaces. Areas for From Marshland to High-Tech Land sports and recreation as well as the Long The Flugfeld connects the neighboring cities of Lake make up the “green” heart of the Böblingen and Sindelfingen and is an excel- Flugfeld site. Light and airy, with plenty of lent choice as a business location. Both cities With direct links to the highway and the as aerospace, measurement and control greenery, excellent infrastructure, proximi- are joint members of an association specially S-Bahn, the Hulb is Böblingen's largest technology right down to exclusive office ty to downtown created to develop and promote the site. business park and a key retail location. and conference furniture and state-of-the- Böblingen and Sindelfingen as well as a You'll find more information at This flourishing hive of economic activ- art medical technology. The concentration state-of-the-art fiber-optic network for pri- -> www.flugfeld.info ity was set up in the post-war period on of world leaders in their respective fields vate and commercial communication – the agricultural land belonging to a former is astonishingly high. At the same time, sugar factory. The settlement on the site many SMEs and tradesmen contribute to of multinationals such as Hewlett-Packard the diversity and strength of the location. and IBM, to name but two, established Large-scale retail outlets, especially for Böblingen's reputation as a major high- furniture and home furnishings, food mar- tech hub. kets and other specialist dealers as well as Today, the spectrum of companies based car showrooms complement the inner-city here ranges from the IT sector through offering and draw customers from all over a wide variety of suppliers and subcon- the region. tractors to the automotive industry as well

"Böblingen’s position in the heart of the economic region gives us direct access to markets, customers, suppli- ers, business partners and skilled personnel. Its reliable infrastructure and cosmopolitan outlook make our location attractive to our international customers and partners."

Thomas Czeppel Managing Director, Moog GmbH 14 Room to Flourish 15 Room to Succeed

"Everyone's talking about digitali- zation; here, we're making it hap- Pooling Competence Fit for the Future pen. HP, IBM, Spirit/21, Compart AG and the 110 IT companies at the Software Center make for a In high-tech areas like the Stuttgart Re- the various players in specific technology A unique success story: The Böblingen/ concentration of high-tech jobs gion, the capacity to innovate is a critical sectors. This allows the region's innovative Sindelfingen Software Center, offering over which is second to none. IT meets factor for success. In order to remain power to be pooled effectively and syn- 12,000 sq m of office space and currently Industry – we in Böblingen are competitive, small and medium-sized ergies exploited. Research findings can numbering 110 member companies from delivering the digital economy." technology companies in particular are consequently be translated more quickly the IT sector, is one of Europe's largest dependent on collaboration with the right into marketable products. dedicated technology hubs. Initiated Hans-Ulrich Schmid partners. The competence and innovation Regional competence and innovation in 1995 by the cities of Böblingen and Managing Director, centers initiative launched by the Stuttgart centers actively bring together the relevant Sindelfingen, the Böblingen branch of the Softwarezentrum Böblingen/Sin- Region offers targeted support in linking experts from science and industry to form Chambers of Industry and Commerce and delfingen e.V. a local network. They offer an unbeatable the state government of Baden-Württem- advantage: network managers act literally berg, its rapid success was the inspiration The nine competence centers in the Stuttgart as "care-takers" and facilitators, profes- behind further such institutions throughout Region cover the fields of production engi- sional points of contact for members and the federal state. With over 700 employees core competences and, with their close- neering, mechanical and plant engineering, other interested parties. A rewarding ex- on the campus, the Software Center is now ness to the market and technological information and communication technology, change of specialist knowledge and ideas one of the region's key employers. expertise, cater to a broad spectrum of the logistics, mobility and cleantech. Around 450 is made possible and can lead to fruitful The Software Center provides its members IT market. This enables member compa- businesses, mostly SMEs, and some 40 scien- collaborations. Comprehensive service with affordable space to rent, compre- nies to cooperate with other firms literally tific institutions are currently actively involved. and excellent infrastructure round off the hensive corporate services as part of a "under one roof". Start-ups in particular -> www.kompetenzzentren.region-stuttgart.de package for network members. well-thought-out infrastructure, and opens benefit from the experience of established up good opportunities for collaboration. companies and the Center’s joint market- Member companies offer complementary ing campaigns.

16 Room to Succeed Room to Succeed 17 Research and Industry Hand in Hand Strong Corporate Networks

The Herman Hollerith Teaching and the Internet of Things are just some of the Research Center (HHZ) in Böblingen is research topics and course components Networking, cooperation and support Center for Digitalization unique in Germany for the way it brings of the "Digital Business Engineering" and are key to doing business successfully in together science and industry. At this "Digital Business Management” integrated any location. Böblingen offers excellent Böblingen's Center for Digitalization is campus of the University of Reutlingen en- Master's degree programs. Another spe- conditions, both for start-ups and compa- the main point of contact for companies trepreneurship issues related to business cific objective of the research center is to nies relocating to the city and also for the and start-ups from the Stuttgart Region. It information systems are pared down to fo- expand cooperative doctoral procedures sustainable growth of existing businesses. supports SMEs currently tackling the issue cus on strategic research topics of a very for outstanding graduates from its own of digital transformation. Measures include practical nature and investigated as part Master's programs. "Senioren der Wirtschaft" – Help from the development of digital business mod- of a dialog between science and practice. The HHZ is partnered by several universi- the old hands els for all industry sectors, qualification of This enables a substantial and mutually ties, the City and District of Böblingen as specialist personnel, and the promotion of beneficial transfer of know-how. well as IT service providers, and other IT Advisors, coaches, sparring partners – the a digital corporate culture. Digital transformation, corporate and and technical companies. Consequently, Senioren der Wirtschaft e.V. is a group -> www.zd-bb.de software architectures for services and the Böblingen economic area is nurturing that offers advice on a voluntary basis cloud computing, business process new, highly-qualified talents who have to founders and start-ups and on cor- "Business-Frühstück Böblingen" – En- management, big data management and already forged contacts with companies porate development in general. Now in trepreneurs' breakfasts and technology centers in the city and retirement, over 40 former executives and region during their courses of study. This entrepreneurs from industry, commerce, The business breakfasts run by the Stadt- actively strengthens the business location, trades and services and other freelance marketing Böblingen e. V. provide com- expanding it to make it fit for the future, professionals are on hand as consultants panies and individual executives based in and safeguarding the high standard of to share their wealth of experience and the city with exciting opportunities to meet work that goes on here. know-how and offer support on the road to and exchange ideas at a range of host -> www.hhz.de corporate success. businesses. -> www.senioren-der-wirtschaft.de -> www.stadtmarketing-boeblingen.de.

18 Room to Succeed Room to Succeed 19 Room to Live

Böblingen: A Good Place to Make Your Home Find out more about what to do in and around Stuttgart at Böblingen is a diverse, vibrant and livable WORLD Region Stuttgart plus a multitude -> www.stuttgart-tourist.de city. With a population of over 50,000, this of other events in the city attract visitors -> www.schoenbuch- very modern municipality has a lot to offer from near and far. heckengaeu.de in terms of shopping, culture and leisure. What makes it unique is its blend of urban Where town and country meet flair and countryside setting. The many shops, restaurants, and cafés are perfect Böblingen is surrounded by a beautiful begins right on the doorstep. The sights ports of call on a stroll around town. The countryside. The Schönbuch Forest is just and sounds of bustling Stuttgart are just a lakes and delightful municipal park are outside town to the south and the typical half-hour car or train ride away. The natural a stone's throw away – the ideal place to rural landscape known as the Heckengäu beauty spots, the Schwäbische Alb and relax. A variety of locations play host to a stretches west towards the Black Forest. the Black Forest, are within easy reach. packed program of exhibitions, concerts, Both are ideal starting points for a range of theater, trade shows and other celebra- excursions and day trips. Whether heading tions large and small. Highlights such as off on a walking or cycling tour, or simply the Mineraltherme spa and the MOTOR- taking time out to unwind, your mini-break

20 Room to Live Room to Live 21 Municipal park mean there's something for every taste – feels like a mini holiday right in the heart of Urban life and the hustle and bustle of the town. Enjoying City Life city center are counterbalanced by the two lakes in the spacious municipal park. Mineraltherme spa It was originally laid out when Böblingen The “lower town” and the municipal gallery. From the site hosted the state horticultural show and is a Böblingen's Mineraltherme spa has made of the former castle, there's an impressive welcome invitation to residents and visitors a name for itself far beyond the confines of Shoppers – or window-shoppers just out view across the city. Dotted around the alike to relax and enjoy themselves. Lush the city. Since the thermal baths opened for a stroll – will love Böblingen. Right at Schlossberg, a number of old established plant arrangements, places to sit and take in 1989, they have developed into the the start of the pedestrian zone, opposite specialist shops, new retail concepts and in some outstanding views, boats for hire, feel-good oasis we see today, with a host the railway station, is the attractive Mer- a rich and varied gastronomic scene are adventure playgrounds and an outdoor of health and wellness offerings. The spa caden® mall housing over 80 shops. The just waiting to be explored. fitness area plus cafés and a beer garden was completely renovated in 2017 and immediate retail and culinary landscape now pampers its guests with a generously is rounded off by a number of specialist proportioned bathing area and unrivaled stores, cafés, and eateries. And there's sauna landscape. room to sit down and relax under the trees beside fountains and children's play areas. A passion for wheels

The old town The MOTORWORLD Region Stuttgart in the listed buildings of the former Württem- Böblingen's historical center has a charm berg airport is a Mecca for aficionados of of its own and is always worth a visit. A few two- and four-wheeled vehicles. Displays buildings on the Market Place have sur- of rare cars and motorcycles change daily, vived from the original medieval town. The and the gatherings of dealers in luxury Vogtshaus, the residence of administrative automotive brands, plus a string of exciting officer or bailiff, and the Zehntscheuer tithe events give the location its very special barn date back to the 16th century and atmosphere. now house some of Böblingen's museums

22 Room to Live Room to Live 23 Education for All

In Böblingen we place considerable em- tion Center. Its various specialist depart- phasis on education. The city has a range ments cover a broad spectrum of subjects: of different schools for children of all ages. Languages and health matters, IT and In total it provides and operates 15 general EDP, civic and vocational education, education schools. A variety of private culture and creative arts. The vhs Business schools, such as the Waldorfschule and Academy offers professional development religious schools, round off the educational courses in IT and EDP, soft skills and com- portfolio. munication, foreign languages and health Overall, three elements are considered management that are precisely tailored to essential: Education, training, and qualifi- the needs of employers. cation. Alongside lessons of a musical and artistic nature, Böblingen is keen to pro- At the heart of the educational region vide a grounding in the skills required for the so-called STEM professions: Science, Böblingen also benefits from its central Technology, Engineering and Mathe- location when it comes to education, too, Congress Center, SparkassenForum matics. Further education and vocational since universities, universities of applied and Festplatz colleges in the city and the surrounding sciences, academies and a host of differ- Event locations and conference facilities area collaborate on a very practical level ent research institutions in the Stuttgart of various sizes, including a multifunc- with local (IT) companies. Region are within easy reach. Collabora- tional event space (Further) education for all is on offer at the tions with these bodies present excellent -> www.cc-bs.com vhs Böblingen-Sindelfingen Adult Educa- opportunities for further qualification. MOTORWORLD Region Stuttgart Themed meeting rooms and conference facilities in a range of sizes -> www.motorworld.de Conference and Event Locations Sensapolis indoor leisure park Conference and event locations in the heart of the leisure park Böblingen turns every event into a high- -> www.sensapolis-eventlocation.de light. There's a suitable setting for every occasion in the city – from groups of ten to gatherings of up to 1,700. The Congress Center and the SparkassenForum can unique event locations on offer at the Flug- cater to various requirements ranging from feld. The MOTORWORLD Region Stuttgart meetings and one-day conferences to not only attracts motor enthusiasts, but large-scale conventions. It goes without also provides some eye-catching meeting saying that state-of-the-art communica- rooms inside the listed airport buildings to tion, presentation equipment, and stage make every event an unforgettable expe- machinery are just as important here as rience. As an event backdrop, Germany's diversity and sustainability. largest indoor leisure park, Sensapolis, is If you are searching for an atmosphere guaranteed to leave a lasting impression with a difference, look no further than the on participants.

24 Room to Live Room to Live 25 Room for the Future

From "City-Center" to attractive "Carré"

From 1980 onwards, Böblingen's years and in so doing enhance its City-Center mall promised a great structural and functional quality. shopping experience "under one roof". In the wake of its decline, this once ultramodern, popular retail magnet in the heart of the city was purchased by the Böblinger Baugesellschaft (BBG). New development plans are under way to revive the "lower town" district and include two structures offering space to live, shop, and work. A gen- erously proportioned pedestrian zone will add to the sense of space and forge links to the surrounding sites. The objective is to give a major boost to the inner-city area over the coming

The Future Is Bright

As a business location Böblingen is The gradual structural development of the city’s position at the heart of the region for transforming itself in readiness for what Böblingen/Sindelfingen Flugfeld offers years to come. The development of new lies ahead. Scope for expanding current commercial businesses and service sites between the old town and the station, commercial space is limited. By ensur- providers attractive plots of varying sizes, successfully catering to a combination of ing continued occupancy of properties location, and quality. These outstanding residential, retail and occupational needs, and densification of existing plots, new opportunities are characterized by the is a further step along this road. As well resources are being created for the com- site’s unique mixed-use concept, dense as giving adjoining districts new impetus, ing years. In this way, Böblingen is able internal infrastructure, and close links to they ensure that residents, commuters and to meet the consistently high demand for the city center. visitors will continue to value Böblingen as commercial space. New potential uses are The face of Böblingen's downtown area is a vibrant and livable city with plenty to offer being unlocked thanks to the optimization changing too. The redesigning of the core in the future. of space and infrastructure at the Hulb shopping landscape and the creation of an business park. The creation of clusters of attractive pedestrian zone in recent years similar businesses has generated addition- mark the beginning of an urban re-devel- al synergies. opment process which will strengthen the

26 Room for the Future Room for the Future 27 Creating the Perfect Framework

Jörg-Michael Haas Dominic Schaudt Head of the Office for Urban Development and Head of the Office for Real Estate and Economic Planning Development

Many factors need to be taken into account with regard to individual The city administration is characterized by its inter-departmental corporate building projects, from planning and building legislation can-do attitude and a desire to create a space "where ambitions meet through regional guidelines down to the implications for transport and talents". Of course, from time to time we come up against tricky ques- climate in the city. tions which demand one-off, tailor-made solutions.

It is not always easy to reconcile the wishes and concerns of the eco- nomic development office and the investors with building administra- It is the task of the economic development office to act as a facilitator tion guidelines, for example in respect of land use and infrastructure in such situations. Project development in urban environments de- requirements. That makes constructive dialog between the parties all mands a willingness to compromise from all sides. Legal requirements the more important. or, for example, rival utilization concepts for limited available space can often present challenges. The city administration must pursue long-term objectives to ensure the city remains a vibrant and livable one. Alongside strengthening the city center, intelligent solutions to transport issues, a healthy urban Böblingen is a great place to do business that benefits from the climate, as well as attractive and affordable residential districts are diverse nature of its resident companies, both large and small, from a further key topics. variety of industry sectors and from its strong SME presence. This is where we must create opportunities for other innovative, future-orient- The chance for companies to settle and expand is a critical success ed companies to settle here and for local firms to expand in line with factor for us as a business location. That's why we are intent on finding their wishes and requirements. collaborative solutions. The adaptation of existing business parks to meet current and future demands, for example by densification and ensuring continued occupancy, is also high on our agenda. From an economic development perspective, the sustainable creation of an attractive city center with an appropriate retail and gastronomic All of these aspects must be brought together to create a diverse ur- offering is extremely important. Alongside this, outstanding education- ban community, an intact environment, and an exciting, dynamic city al, recreational and cultural opportunities also play a major role in the for our citizens and visitors from far and wide. location's success.

It is only by both departments pooling their efforts that these future issues can be tackled successfully, ensuring that Böblingen as a business location continues to be well prepared for the future.

28 Room for the Future Room for the Future 29 At Your Service!

The economic development office is the nies, promoting the creation of clusters, first point of reference for business and and drawing up development prospects industry in general. It takes care of the for existing operations. And it is jointly concerns of local businesses and is on committed, along with other departments hand to facilitate contacts and provide in the city administration, to the develop- information to companies interested in ment of Böblingen as a sustainable, inte- re-locating to the city. Furthermore, it sup- grated, and successful business location. ports start-ups and has a well-established, A proactive real estate policy opens up beneficial network. new opportunities for the city of Böblingen The office is also tasked with aiding the in a host of areas. positive further development of compa-

Your contacts

Dominic Schaudt Head of the Office for Real Estate and Economic Development Tel: +49 7031/669 - 1421 E-mail: [email protected]

Tobias Hackmaier „Miteinander Tel: +49 7031/669 - 1426 E-mail: [email protected] was beweGen“

Imprint Stadt Böblingen and Stadtmarketing Böblingen Böblingen/Sindelfingen e.V. (17), Stadtmarketing Jeder Mensch hat etwas, das ihn antreibt. e. V. in collaboration with HLK Kommunikation-­ Böblingen e. V. (4,5,12,13,20,21,22,27,28,29, Verlag,, Taubenweg 9, 72829 Engstingen, 30), Stadt Böblingen (6,7,8,9,16,22,23,24,27), vhs Fon 07129 930-981, Fax -982, info@ hlk-verlag.de, Böblingen-Sindelfingen e. V. (24), Zweckverband Wir machen den Weg frei. [email protected], www.hlk-verlag.de Flugfeld Böblingen/Sindelfingen (10,11,26),

Texts: Julian Spohn, Stadtmarketing Böblingen Title, cover design as well as the nature and e. V.; Translation: Smartspokes AG, Böblingen arrangement of the contents are protected by copyright in favor of the respective owners of Herzlich willkommen bei der Vereinigten Volksbank eG. Weitere Informationen in Ihrer Filiale oder unter Photographs: Böblinger Baugesellschaft mbH these rights. Reprints and translations – even in the Im Mittelpunkt unserer Arbeit steht immer der Mensch. So zeigen wir, (27), CongressCenter Böblingen/Sindelfingen form of excerpts – are not permitted. Reprinting or www.diebank.de GmbH (25), Herman Hollerith Zentrum Böb­lingen reproduction of any kind, whether photocopy, mi- wie wichtig uns die Nähe zu den Menschen in unserer Region ist. (18), MOTORWORLD Region Stuttgart (23,25), crofilm, data capture, data carrier or online, is only Friedrich Stampe (1,14,15), Schönbuch Brau­ permitted with the publisher's written consent. manufaktur GmbH & Co. KG (8), Senioren der Wirtschaft e. V. (19), Softwarezentrum As of: September 2020

30 Room for the Future Room for the Future 31 die Bank - mehr als Sie erwarten Willkommen daheim. Der Landkreis Böblingen nimmt an Attraktivität zu. Die Lebensqualität ist hoch, vor Ort sind attraktive Arbeitgeber angesiedelt – und so steigt auch die Nachfrage nach Wohnraum. Wer hier lebt, soll sich auch wohlfühlen. Wir wissen, dass dazu mehr ge- hört als nur vier Wände. Ob Grüngürtel, Spielplatz, Schulen oder Einkaufen – all das sind wichtige Fakto- ren, wenn es um die Wahl des neuen Zuhauses geht. Deshalb planen wir, wo möglich, ganze Quartiere und haben genau diese Faktoren im Blick. Dabei verstehen wir uns als enger Partner von Städten und Gemeinden: Gemeinsam schaffen wir innovative Lösungen und bringen uns intensiv in Fragen rund um die städtebauliche Entwicklung ein.

Für Sie vor Ort. In der Region zu Hause.

Wir als BBG sind erster Ansprechpartner rund Wie im Sport oder in der Kultur braucht es be- ums Wohnen und Bauen im Landkreis Böb- sonderes Engagement, um die Zukunft der Re- lingen. Aktuell vermieten, verwalten und be- gion erfolgreich mitzugestalten. Ob Sportver- treuen wir rund 2.900 Wohnungen. Wir wollen anstaltungen, Kultur-Events oder Projekte an Lösungen auf dem Wohnungsmarkt aufzeigen. Schulen: Die BBG ist auch hier mit dabei und Deshalb planen bzw. bauen wir zurzeit über 700 unterstützt zahlreiche Vereine und Institutio- Wohneinheiten in unterschiedlichsten Wohn- nen vor Ort – zum Beispiel die Fußballer des formen. Dabei nehmen wir auch unsere soziale SV Böblingen, die Handballer der HSG Böblin- Aufgabe ernst und bieten bereits heute rund ein gen/Sindelfingen oder den „Sommer am See“ Drittel als günstigen, geförderten Wohnraum in Böblingen. an. Zudem betreuen wir auch Wohnungseigen- tümergemeinschaften (WEG) und verwalten deren Wohnungen. Unser WEG-Team kümmert sich aktuell um rund 1.800 Eigentumswoh- nungen in Böblingen und Umgebung. Mehr Informationen unter www.bbg-boeblingen.de

32 Room for the Future