2017

Presentation for Quinte West Council May 2, 2016 2016 Dudley-Hewitt Cup

2015-2016 Win OJHL Buckland Cup!

Golden Hawks travel to Kirkland Lake, Ontario for chance to win 2016 Dudley-Hewitt Cup! Dudley-Hewitt Cup 2017

 May 2nd – 7th, 2017  Central Canadian Junior A Championship

 Trenton Golden Hawks (Host team)

 Ontario Junior Hockey League (OJHL) Champions

 Norther Ontario Junior Hockey League (NOJHL) Champions

 Superior International Junior Hockey League (SIJHL) Champions What will the Dudley-Hewitt Cup do for the City of Quinte West?

Expense Cost Hotels $80,000.00 *Minimum of 160 rooms x 5 nights $100/room Meals $46,450.00 *6 Day period Transportation $24,400.00 *6 Day period EMT/Security/Event Staff $8,000.00 Awards/Team Gifts $4,000.00 Advertising/Printing $6,500.00 Off Ice Officials $3,000.00 Ceremonies $5,000.00 Insurance $2,500.00 Municipal Facility Rentals $15,000.00 The Hangar Event Centre $20,000.00 Economic Impact Expected By the Dudley-Hewitt Committee… $ 214,940.00 Economic Impact Expected Inclusive of visitor spending… $ 334,000.00

TOTAL Economic Impact Inclusive of Media Impressions, Media Impact and Target Influence… $ 434,000.00 Justification

 Event visitor spending

 Based on 20,000 people attending the games and associated events over the week spending $60/each on food, merchandise and other items ($120,000.00)

 Quinte West Exposure through Owned and Earned Media leading up to and including the week of the 2017 Dudley-Hewitt Cup in Quinte West is expected to be $100,000

 Achieved through Media Impressions, Media Impact and Target influence

 A 2013 Neilsons Rating Service study showed that Earned Media is the most trusted amongst consumers  Grand Total = $434,000.00 Return on Investment

$3.34 Return on $434,000 Investment Spent in Quinte West $100,000 Investment Social Media Outreach

www.facebook.com/OJHLGoldenHawks  Reached 34,521 people  5,565 total Views  32,604 people engaged

@OJHLGoldenHawks  184,400 impressions  34,300 visits

Promotional Events

 2016 Dudley-Hewitt Cup Pep Rally  Team Dudley VS. Team Hewitt Ball Hockey Game (Summer 2016)  Buckland Cup Trophy and Dudley-Hewitt Cup Trophy Tours (Summer 2016 & 2016/17 OJHL Season)  Quinte West = Frankford, Sydney, Murray & Trenton  Quinte West Home Show, Downtown Festival, CFB Trenton Air Show …  Concert Series