7523 IPTV WF Brochure updates_5596 IPTV WF Brochure 01/03/2011 12:19 Page 1
The World's Leading Event on Hybrid, IP & Connected TV
Business Models & Technology Strategies to Monetise the Democratisation of Content
Now in its 7th year 22-24 March 2011, Olympia, London
FREE EXHIBITION Claim 6,000+ Attendees your FREE exhibition pass at 150+ Exhibitors www.iptv-forum.com 200+ Visionary Speakers 140+ Case Studies from Telcos, Cablecos, Broadcasters and Content Providers from 40 Countries 102+ Countries Represented 70+ Industry Press & Analysts FREE Training Seminars NEW for 2011 - Connected TV “Unquestionably a must-have next-year calendar blocker for everyone in the TV industry” Zone and TV App Hub General Manager of TV Business, Romtelecom Across 3 days, 4 Conference tracks and 3 Seminars.... 140+ Service Provider Speakers From 40 Countries:
BILL HOLMES DR. KLAUS WU DONGLI IAN MANUEL JOHANNES Vice President, ILLGNER-FEHNS General Manager of MECKLENBURGH KOHNSTAMM LARCHER Business Chairman Video Operation Director of President, Cable Senior Vice Development HbbTV Center, Consumer Europe Managing President Netflix Consortium China Telecom Group Platforms Director, Public Policy International Virgin Media & Communication Hulu
KEYNOTES Liberty Europe
LESLEY MACKENZIE, MANUEL SEQUEIRA LORENZ GLATZ MAITREYI JASPER SMITH BOBBY LEE ROMULO PONTUAL NICOLAS BRY DR. AKIL AL AKIL TIM WRIGHT Chief Digital Officer, CTO Chief Technology Officer KRISHNASWAMY CEO CTO EVP and CTO Senior Vice President VP & Head of Regulation Director of Technology LOVEFiLM Zon Multimedia, Spain Kabel Deutschland Director, Interactive Video PlayJam BesTV, China DIRECTV, USA Orange Vallee, France Mobily, Saudi Arabia Sony Pictures International Germany Verizon, USA
JEREMY KUNG JOO SIK LEE ALEX HOLT SIMON ORME LORENZO OROZCO JAY KISHIGAMI BEN KINEALY FRANZ KURATH, HANADI AYOUB RORY SUTHERLAND EVP, New Media Managing Director Managing Director, Director Content Services Head of Content and Head of IPTV Head of IPTV Operations Executive Director, Vice President of Network Vice Chairman Telkom Malaysia, SK Broadband Media, TV and Entertainment BT Wholesale, UK Media NTT Japan Telstra, Australia Programming, Architecture, Network Ogilvy Group, UK Malaysia South Korea Cable & Wireless America Movil, Chile AT&T, USA Delivery & VAS du, UAE Communications,
DENNIS MILOSESKI, ANDREI KHOLODNY, JONATHAN LEWIS, DENNIS ANDERSSON, FRÉDÉRIC SITTERLÉ, DR. DANIEL ED CANDY, CAROLYN LUEY, ANDREW PILLER, CHARLES LESS, Head of Design, Head of TV, Head of Digital Media, Director, Global Product CEO, mySkreen, France HESSELBARTH, Group CTO, Head of Strategy Commercial Director, SVP, Advertising & Digital Google Svyazinvest, Russia Channel 5, UK Management - Content, Sen ior Manager Three, UK and Planning, FMX, FremantleMedia Media Sales, TeliaSonera Innovation & Interactive, Telecom New Zealand ESPN STAR Sports, Unitymedia, Germany Singapore
MARIO J PINO, SHAROLYN S. FARMER, JEFF FINKELSTEIN, HAROLD GRONENTHAL, FRANK LONCZEWSKI, JOHN DENTON, BRIAN JOE, PAUL ROBINSON, TOMASZ MATTHIAS KROEMER, IPTV Marketing Launch Executive Director, Director of Network SVP & GM, Program Head of Product Managing Editor of TV Senior Planner of Content Global CEO, BERESOWSKI, CEO, Head of Marketing, Video Director Etisalat, UAE IPTV/Video Realization, Architecture, Acquisitions & International Management IPTV, Platforms, BBC Distribution, KidsCo ITI Neovision, Poland & Connected Home, Service Concepts, Cox Communications Development, Rainbow Deutsche Telekom Verizon, USA Vodafone AT&T Labs, USA Media Holdings, USA
Diamond sponsor: Plat inum sponsor: Lead Stream Sponsors: IPTV Customer Network Optimisation Content Managing Connected TV Networked Home CDN Satisfaction for TV Business Models Multiscreen Delivery
Event Guide Sponsor: Delegate Bag Gold Sponsors: Badges & Lanyards Sponsor: Sponsor:
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TV Connected to a World of Opportunity
"I made some excellent connections and was 2011 is the Breakthrough Year for Connected TV pleased to see how unified IP is becoming compelling to an ever increasing group of service providers and utilised for an even wider the cable industry is range of environments. Not only have telcos widely deployed TV services over their IP networks, but cable worldwide." companies are increasingly adopting IP from the flexibility and addressability it enables. Director of Network Architecture, With major initiatives such as YouView coming to fruition, building on the increasing consumer awareness Cox Communications created by the many early connected TV products already coming to market. The IP&TV World Forum "I loved your IPTV again studies the IP based deployments in all these markets, whilst this year IP&TV World Forum brings World Forum" a greater emphasis on TV business strategies, with a new track focussing on content acquisition, Vice President & Managing Director, management and advertising. NeuLion & Kylin TV "Excellent, great leads!" "Very interesting show to meet in one place the whole telecom world." "Excellent show this year. Very busy and high NEW TV App Hub IP Workflow Summit NEW quality attendees." for 2011 for 2011 "Good crowd. More direct Tuesday, Wednesday, 23rd March 2011 22nd March 2011 interest from operators and Utilising file based workflow to speed & ease content service providers." Take advantage of the TV creation & delivery for multiplatform TV Appstore Revolution: FREE to New for 2011, Informa’s IP Workflow is a free to attend, one day "Steady flow of quality attend one day summit conference addressing the key issues around the important utilisation of file-based workflows. With the increased proliferation of new formats customers throughout the Organised in association with WipJam and the amplified need for efficient multiplatform distribution, effective developer community, this one day training workflow management has never been so important. Find out how file- show; kept busy virtually all summit is free to developers. Discover how you profit from this based workflows are meeting these industry demands and proving to growing market segment or influence the developer community be the true backbone for facilitating innovation and optimising business. the time." through giving a presentation. Learn how to develop applications for the Appstore environment, and how to develop the appropriate Key Topics to be covered will include: relationship to monetise TV Appstore applications. "very good - well attended, • Addressing the business case • How file-based workflows are The TV App Developer Jam will be a one day event within the IP&TV for File-Based workflows enabling the adoption of new World Forum and will be free to attend for Application Developers. qualified booth traffic, lots of • Developing efficient and cost efficient production practices such as remote production Supported by: effective workflows that facilitate energy at show" multiplatform distribution teams. • Future of tapeless workflows • The role of intuitive such as and the advantages in live FIMS in standardising and editing they offer content easing the developments of such as news and sport file-based workflow practises.
Supported by: • End-to-end fit for purpose workflows for new formats such as 3D
Network with attendees from 102 countries 91% 58% IP&TV World Forum of those who visited the IPTV World of visitors used this event for their Forum 2010 will recommend their purchasing decisions is 100% Business… company to attend in 2011 Booking hotline: +44 (0)20 7017 5506 or visit www.iptv-forum.com 7523 IPTV WF Brochure updates_5596 IPTV WF Brochure 01/03/2011 12:20 Page 3
"Excellent event organization Conference Programme at a Glance and great opportunity to feel IP Platforms for TV Network Optimisation Service Management The Business of Content IPTV industry progress." Optimus Tuesday 22nd March 2011
IP Cable Networked Home Sponsored by: IPTV Customer Sponsored by: Content Business Sponsored by: • Moving to IP • Delivering the Satisfaction Models "Perfect event for users, • Customer • Content Management • IP Service Scenarios Networked Home Support & Field and Acquisition buyers, suppliers and • Monetising the Connected Home • The Long Term View Service • Content Portfolio, Packaging & integrators to meet and to • Cloud Services for the • Long-Term Service Opportunities • Service Reliability & Robustness Pricing for IP and Connected TV Connected Home • IPTV Deployment • New Business Models and practices share ideas. I learned a lot and in Content Security got to know many important Wednesday 23rd March 2011 persons at this event." Connected TV Sponsored by: Network Sponsored by: Managing Multiscreen Sponsored by: TV Advertising Evolution Senior Account Manager, Edgeware • A Broadcast- Optimisation Delivery • Targeted advertising for TV over IP • Responding to a Multi- Broadband Future • Programme Sponsorship • Managing IP Video Traffic Device Environment • The Business of "A very focused event • Technological Challenges • Integrated new media content Democratising Content • Optimising the Access Network for TV • Multiscreen Freedom and Flexibility strategies capturing the latest trends in • The App Store • Evolving the Platform for TV • Impact of the iPad • Belly Telly & Drill Down Content the IPTV industry" SPM - IPTV Network Infrastructure, IP&TV Industry Awards Gala Dinner Ericsson
Thursday 24th March 2011 "Great compact event to Mobile TV & Multimedia CDN Sponsored by: User Experience On Demand Evolution • Examining the Business Model for • CDN & Telcos: • Social Media & the Connected TV • Evolving the On Demand Model in network with the who is who Mobile TV Opportunities • Content Discovery in the Connected the Connected TV Environment and Challenges in international iptv." • Developments in Structural design TV Environment • Innovative Architectural Choices in • 3D on Demand for Impeccable Streaming CEO, Moviepilot GmbH CDN Design • Best Practice TV User • Interactive Services • Multimedia, Applications & • CDN Ecosystem Experience Design Augmented Reality for Mobile TV • Leveraging Cloud and Media Service from CDN "As usual very well organized- good latest status of the TV Attendees to the IPTV World Senior Level Networking... Transformation and updates." Forum came from 102 countries! Chairman, Joint UMTS Forum - GSMA IPTV World Forum 2010 – Senior Attendance Mobile TV Group IPTV World Forum 2010 – Geographical Attendance "A "must do" calendar event..." Commercial Strategy & Planning, SES Astra
I Director & General Manager...... 25% I Business Development...... 7% I Manager...... 22% I Product & Project Management...... 7% I United Kingdom ...... 45% I Middle East ...... 2% I I I Western Europe ...... 25% I Africa ...... 1% Other ...... 18% Consultant ...... 3% I Eastern Europe ...... 13% I Central America ...... 0% I Managing Director/ I Analyst & Press ...... 2% I North America ...... 6% I Latin America ...... 2% Chairman/CxO/President/ ...... 16% I Asia Pacific...... 6% Full Ecosystem Participation Senior Level Buyer Side Engagement...
IPTV World Forum 2010 – Exhibition Attendance IPTV World Forum 2010 – Conference Attendance
I Device Manufacturer ...... 16% I Content Provider ...... 1% I Operator / ISP ...... 15% I Education ...... 1% I Operator/ISP ...... 32% I Gaming...... 1% I Middleware ...... 12% I Marketing & PR ...... 1% I Press / Analyst ...... 11% I Hospitality ...... 1% I Networks...... 9% I Software Provider ...... 1% I Middleware...... 8% I Investor...... 1% I Software Solutions ...... 9% I Transmission ...... 1% I Device Manufacturer ...... 8% I Marketing & PR ...... 1% I Press / Analyst ...... 5% I Web Analytics...... 0.49% I Software Solutions ...... 7% I Product Distribution ...... 1% I Broadcaster...... 5% I Advertising ...... 0.03% I Broadcaster ...... 6% I Research & Development ...... 1% I Solutions Provider ...... 4% I Construction...... 0.03% I Industry Body ...... 5% I Systems Integrator...... 1% I Industry Body ...... 4% I Government ...... 0.03% I Network ...... 5% I Transmission...... 1% I Application Platform Provider ...... 3% I Hospitality...... 0.38% I Content Distribution ...... 3% I Advertising...... 0.1% I Content Distribution...... 3% I Investor...... 0.03% I Content Provider ...... 2% I Conditional Access ...... 0.4% I Systems Integration...... 3% I Legal...... 0.03% I Application Platform Provider...... 2% I Construction ...... 0.1% I Semiconductors & Components..2% I Online Retail ...... 0.07% I Semiconductors & Components...... 2% I Test & Measurement...... 0.1% I Test & Measurement ...... 2% I Product Distribution ...... 0.42% I Consulting...... 1% I Law ...... 0.1% I Consulting ...... 1% I Research & Development ...... 0.42% I Education ...... 1% 93% 93% 93% of visitors had budgetary of Exhibitors at IPTV World Forum of Exhibitors said their responsibility of up to £5m 2010 will recommend their company objectives were met to attend in 2011 Booking hotline: +44 (0)20 7017 5506 or visit www.iptv-forum.com 7523 IPTV WF Brochure updates_5596 IPTV WF Brochure 01/03/2011 12:21 Page 4
Day One: Tuesday, 22nd March 2011
DAY ONE KEYNOTE PLENARY SESSION: COMBINING CABLE BANDWIDTH WITH IP FLEXIBILITY TO CREATE COMPELLING CONSUMER SERVICES
08.00 Doors Open & Distribution of the IPTV World Forum Daily 09.00 Chairman's Opening Remarks Colin Dixon, Senior Partner, Advisory, The Diffusion Group Using the network efficiently to deliver a Winners of the Next Generation TV Audience: unified Multiscreen TV experience Darwinism and its impact on the media ecosystem Manuel Kohnstamm, President, Cable Europe, Giles Wilson, Head of Technology, Solution Area Ian Mecklenburgh, Director of Consumer Platforms, Murali Nemani, Director, Service Provider Video Managing Director, Public Policy & TV, Ericsson Virgin Media Marketing, Cisco Communication, Liberty Europe Dr. Giles Wilson is CTO of Ericsson’s TV business, driving Ian has over 20 years experience in the communications, Murali Nemani currently serves as Director of Service Manuel Kohnstamm is Managing Director, Public Policy & the company’s strategy and vision for integrated digital IT and media sectors where he has specialised in Provider Video Marketing at Cisco. In this role, he has Communications, of Liberty Global. Based largely in video technology for the creation, management and defining, developing and delivering internet, IPTV, global responsibility for marketing Cisco's video & Amsterdam and Brussels, he is responsible for government affairs, delivery of the individual television experience. Previously interactive TV and broadband services for global blue connected home solutions into telecommunications, external relations and communications throughout the Liberty Global Dr. Wilson was Chief Architect at TANDBERG Television, leading the chip organisations and start-ups. Prior to joining Virgin Media he spent cable and satellite/broadcaster markets. group in Europe. Manuel started at Liberty Global's subsidiary UPC NV development of solutions based on advanced video compression four years as a consultant for organisations including the Digital TV Prior to joining Cis co in 2008, Murali held a variety of positions with in August 1999 and held several positions in corporate affairs, public technologies. Dr. Wilson’s work with AVC has resulted in TANDBERG Group, working to develop the industry association’s connected TV Alcatel in marketing and portfolio strategy. In these positions, he was policy and communications. Manuel joined UPC from Time Warner Television’s award-winning solutions for VC-1 and MPEG-4 AVC HD and strategy. He worked on the launch of Freesat and IP Vision’s Fetch TV focused on strategy development for the multimedia applications division where he worked at their European office from 1992, most recently as SD encoding technologies. These world-first solutions have cemented Dr. and also advised Capita plc on the UK’s Digital Switchover Help targeting high-growth segments, including advanced advertising and Vice President, Public Affairs. At Time Warner Europe, Manuel was Wilson’s reputation as one of the foremost engineering experts in the Scheme. Ian has held senior digital media and technology positions at content sharing/distribution. He also led Alcatel's global Triple Play & IPTV responsible for legal and regulatory policy activities in support of Time digital media industry. Home Choice (now TalkTalk), the BBC where he worked on the early marketing program while based in Paris – seeding the market and Warner's various European media operations such as Time Inc., Warner development of what became Freeview, and at Cable and Wireless plc. helping Alcatel establish a billion dollar revenue engine Bros. and Turner Broadcasting. Manuel is President of Cable Europe, the European Cable Communications Association, a Member of the WEF Strategic and Government Affairs Community, and Member of the Board of Directors of Telenet Group Holding. 10.30 Networking Break & Exhibition Visit
ATTEND ANY STREAM:
IP PLATFORMS FOR TV NETWORK OPTIMISATION SERVICE MANAGEMENT THE BUSINESS OF CONTENT IP CABLE THE Sponsored by: IPTV Sponsored by: CONTENT Sponsored by: NETWORKED CUSTOMER BUSINESS 11.30 Chairman’s Introduction & Speed Networking HOME SATISFACTION MODELS Arjang Zadeh, CEO, 11.30 Chairman’s Introduction 11.30 Chairman’s Introduction & Speed Networking 11.30 Chairman’s Introduction Azdio Technologies & Speed Networking Tony Brown, Principal Analyst, & Speed Networking Stuart Sikes, President, Parks Associates Informa Telecoms & Media Martin Weiss, Partner & Managing Director, Solon 11.40 Leadership Insight 11.40 Leadership Insight: Customer Satisfaction MOVING TO IP • Avoiding pushing technology to your customers 11.40 Leadership Insight: Completing the & the Path to Profitability basing your propositions on real Consumer Insights Broadcast and IT Convergence • After Broadband and Mobile pipes, and now, we • How are we (the industry) Doing Thus Far? Bit of need new pipes : Home Pipes. only when these a Report Card. Sets a baseline. Streamlining video production and distribution 11.40 Hybrid Cable TV new Pipes will be in place, and Openness • Where is the Customer Heading? This opens the door workflow by utilizing Best Practice IT data management • Combining the best of RF TV and IP TV for full ensured, that competition will come. for some reflection on trends in IPTV and the solutions through a Service Oriented architecture. Patrice Fryson, CEO, LEA Com functionality and future proof networking challenges to meeting those changing expectations. Steve Jones, Senior VP/GM, CodecSys Division, • Hybrid TV’s role in bridging the gap between Trends could include …Ubiquitous HD, TVEverywhere, Broadcast In ternational IPTV and broadcast technologies DELIVERING THE NETWORKED HOME 3 D , Service Assurance for Applications. • Using Hybrid TV to provide full advantages of 12.00 The Networked Home Service Revolution • Service Assurance needs to be Baked In. Gone digital TV • Networked Home as a concept for the future and are the days of real performance insight being CONTENT MANAGEMENT, • VoD and interactive content even the mobile how it will transform lives an afterthought.
CABLE OPERATOR CABLE ACQUISITION & DISTRBUTION • Revealing the potential for Networked Home • Does Customer Satisfaction guarantee Profitability? phone as a feedback channel services, understanding consumer requirements Lorenzo Orozco, Head of Content and Media, • Developing a strategy utilising a limited number Curtis Howe, President & CEO, Mariner of successful, cost effective technology choices 12.00 Acquiring and Distributing Content America Móvil Chile OPERATOR to maximum effect CUSTOMER SUPPORT & FIELD SERVICE for New Media Platforms Jeremy Kung, EVP, New Media, • What are the strategic challenges of content Telkom Malaysia 12.00 Justifying the Switch to IP 12.00 Operator Case Study: Customised Edge Acquisition for programmes that will be • Stating the business case for IP – what are the 12.20 Enabl ing Ultimate Flexibility and User Monitoring based on MediaRoom Client Data broadcast on multiple devices? Control • How do broadcasters and operators measure benefits? • Collating accurate service performance what interactive content to invest in? • Why are cable operators going to IP? • Providing innovative answers to the challenges of data is vital to ensure the delivery of high quality • How can operators capture and generate more connecting every device in the home TV service Harold Gronenthal, Senior Vice President & General
• Enabling pay-TV, music and videos from PROVIDER CONTENT revenue by using IP cable? • What options are available in one of the most Manager, Program Acquisitions & International wherever they are in the home Development, Rainbow Media Holdings, USA • Enabling addressability, personalisation and • Providing a fully scalable platform that prevalent IPTV middleware platforms to facilitate interactivity significantly lowers the cost of deploying multi- that process? room services 12.20 The role of IPTV in bringing enhanced content • Improving bandwidth usage and efficiency David Murargi, Customer Operations, • Improving consumer experience to enhance OPERATOR Portugal Telecom to the viewer in a DTT dominated markets Peter Percosan, Chief Technology Officer, subscriber stickiness and prevent churn • Offering new choices to the viewer; VOD, catch- Cable Europe Labs François Pogoda lla, Chief Executive Officer, Advanced Digital Broadcast 12.20 Delivering a Customer Orientated TV Solution up TV and network PVR. • The future of IPTV in relation to the customer; 12.40 Case Study: Connected Home • Providing premium content through flexible • Usage of IPTV and the experience of IPTV in pay packages. 12.20 Panel Discussion: Deployment in South Korea the Netherlands OPERATOR • Evaluating connected home operations and their • How can IPTV operators change viewer’s habits Assessing the Benefits of Movi ng to IP value to customers • Developing a customer focussed User Experience and perception towards Connected TV services • Hybrid options for delivering interactive services • Interconnecting gadgets and devices to enable a OPERATOR Eric Jan Doorenbosch, Director TV, KPN in less habituated markets? fully connected service over cable 12.40 Successful Strategies for Quality Daniel Vondráček, OPERATOR • Examining the stickiness of multi screen and • Performance of features and functionality interactive entertainment Assurance in DTV Delivery Marketing Manager- Content Services, 02 • Video media quality and traffic mixing • Success of operations to date • Different approaches to quality assurance and • Standardisation of IP Joo Sik Lee, Managing Director, cost reduction – our experience 12.40 Content Workflow Management Peter Percosan, Chief Technology Officer, SK Broadband Medi a, South Korea • Best practice for Hybrid and IPTV QA – a step by and Optimisation CABLE OPERATOR CABLE Cable Europe Labs 13.00 Panel Discussion: Realising the Business step approach • What are the key issues surrounding rights Manuel Sequeira, CTO, Opportunity of Networked Home • Future requirements on quality assurance management and what solutions are available? • Clarifying the business proposition and the case Mikael Dahlgren, CEO, Agama Technologies • How best can material workflow be managed? Zon Multimedia, Spain for the connected home • What innovations and solutions are available in Lorenz Glatz, Chief Technology Officer, Kabel • In the future connected home environment, what 13.00 Panel Discussion: STB Inventory – Reducing scheduling tools? Deutschland Breitband Services GmbH will services be? • Convergence in the digital home – where are the Costly & Unnecessary Swaps and Returns • What is the future and relevance of linear scheduling? Alan Delaney, Head of Business Development and OPERATOR opportunities? • Set Top Box swap out are frequently the result of • What challenges face VOD and combined scheduling?
Marketing IPTV & Connected Home, Solution Area • Considering PCs, digital TV receivers, STBs, a costumer call PROVIDER CONTENT Michel Beke, Product Manager, MediaGe niX DVRs, HDTV, Next Generation DVDs, games TV, Ericsson • How can service providers ensure that this action consoles and Digital media pl ayers 13.00 Panel Discussion: Tackling Issues of Multi • Monetising the connected home – how do you will result in a problem fix?
put a price on services? OPERATOR • How can the STB inventory be most effectively Platform and Multi Country Rights Management managed 12.50 Networking Lunch & Exhibition Visit David O'Rourke, Director, Business Development, Helene H Miksche, Senior Legal Counsel, Bird & Bird Omnifone, UK Ioannis Antoniadis, IPTV Technical Director, Philippe Calvet, Business Group Chairman, HGI, Romtelecom Alexandr Yesayan, Director of External Relations, France Telecom Marc Lirette, P.Eng., Technology Strategy, TELUS UCOM LLC Bethany Gorfine, President & CEO, Willem Verbiest, Vice President, MultiMedia plus further speakers to be announced Solutions, Alcatel Lucent Federal Hill Communications 13.30 Networking Lunch & Exhibition Visit 13.40 Networking Lunch & Exhibition Visit 13.30 Networking Lunch & Exhibition Visit
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IP SERVICE SCENARIOS MONETISING THE CONNECTED HOME SERVICE RELIABILITY & ROBUSTNESS CONTENT PORTFOLIO, PACKAGING & PRICING FOR IP AND CONNECTED TV 14.30 The Use of the Converged Multi-Service 14.30 Service Provider Case Study: 14.30 Case Study: Access Platform (CMAP) for Deployment of Delivering the Connected Home An STB based Approach to Enhanced 14.40 Creating Content for Multi Screen Delivery • Strategic business drivers for a networked home Operational Control • What are the creative concerns for creating and IP Services proposition adapting content for multiple screen delivery? • Benefits of IP video • What is the business case for the networked • Focussing on the STB as a source of customer • Does all content lend its self to multiple screen OPERATOR • Savings to be realized home? OPERATOR usage and performance information delivery or are some types of content better on • Simplicity of head end and plant designs • Customer insights and appeal of different Toivo Praakel, Network Director, Elion specific platforms? networked home services • What kinds of content are the viewers consuming CABLE OPERATOR CABLE • Transition strategies. • Key challenges and learnings 14.50 Why does 3D TV require higher quality on different devices? Jeff Finkelstein, Director of Network Architecture, Carolyn Luey, Head of Strategy and Planning, than ever? PROVIDER CONTENT Thomas Benski, Managing Director, Pulse Films, UK Cox Communications, USA Telecom New Zealand • 3D stereoscopic contents quality issues and 14.55 Hybrid Distribution: Leveraging the 14.50 Delivering Plug and Play IPTV Throughout consequences 14.50 Results from Cable IP Rollout Strengths of Broadcast & Broadband for the Home • Measuring the User Experience on 3D TV • Technologies chosen, deployment methods and • Taking control of the service d elivered Implementing Affordable and Personalized • Overview of home networking market and timescales Jean Michel Planche, President and Founder, Witbe Television Services Worldwide HomePlug’s increasing popularity • What is the benefit of a hybrid content • Rationale for countrywide roll out • Success stories: service provider and retailer 15.10 Minimising Churn with Proactive distribution model? • How VOD and interactive services can benefits from HomePlug networking • Is personalization an important factor in today’s revolutionise services • Delivering solutions: seamless integration of Customer Management entertainment television experience? • Customer satisfaction and usage to date HomePlug with other networking technologies • understanding drivers behind customer • How can developing regions leverage a hybrid CABLE OPERATOR CABLE • Next generation enhancements for HomePlug PROVIDER PLATFORM Craig Bachmann, Head of Cable Market satisfaction and loyalty in the world of mass distribution model to leapfrog to advanced TV networking services? Support Center, TM Forum OPERATOR consumer IPTV Rob Ranck, President, HomePlug Powerline Alliance • the ambition to actively manage technical QoS • What makes the Hybrid distribution model the most cost-effective and efficient means of delivery? along the delivery chain and what operational 15.10 Panel Discussion: 15.10 Panel Discussion: Buno Pati, Co-Founder and Chief Executive Officer, Choosing the Right Technology and organizational effort this requires Sezmi Making IP over Cable A Reality • focus topic: the challenge of managing technical • Outlining the technology choices to be made in quality of service (QoS) and its impact on quality 15.10 Pricing Content in the Connected World • Can IP be the answer everywhere? Are there any terms of middleware, gateways and home • Are models of traditional content pricing exceptions? network solutions of experience (QoE) perfunctory in a connected TV world? • How will cable operators manage investments to • Considering the potential of WiFi, Powerline, • building an integrated corporate process starting OPERATOR from continuously tracking truly measured • What new revenue streams are available to upgrade their infrastructure and introduce new Femtocell, Cable, Ethernet and POF in facilitating content creators? customer experience over analyzing root causes technologies? the Connected Home • Is the cautionary tale of the music industry • What are the investment opportunities and • The importance of effective standardisation to to implementing lasting change protectionist approac h really at all applicable to CABLE OPERATOR CABLE • provide an overview on achieved service requirements for cable operators? enable seamless interaction between devices the film and TV content creation? • Is there an optimum technology for home optimizations and resulting customer satisfaction • Comparing the available technologies to enable Yousef Mugharbil, President, Digital Media, Rotana, networking or is it a combination of rig ht fit Steffen Weihrauch, Head of IP Service Management, PROVIDER CONTENT Saudi Arabia migration – how do they compare? solutions Deutsche Telekom Moderator: Reinaart Bryssinck, Director, Cable Sasa Kramar, CEO, Iskon Internet, Croatia 15.25 Case Study: Giving wings for IPTV: Red Service Providers, Cisco Vassily Birulin, Head of Multimedia & Convergence, 15.30 Networking Break & Exhibition Visit Bull's way to becoming a worldwide player Sergey Gusev, First Deputy General Director, Vimplecom, Russia in the media industry Technical Director, ER Telecom Norocel Munteanu, Manager TV Product Development, IPTV DEPLOYMENT • How Red Bull made use of media production to Kim Wonho, Chairman, Korea Digital Media Industry Romtelecom, Romania develop a global top brand 16.40 Competing with Entrenched incumbents • From internal to external distribution: Association, KoDIMA Matt Theall, President, HomeGrid Forum through Aggressive Pricing Plans Showcasing the Red Bull content pool for state- 15.40 Networking Break & Exhibition Visit of-th e-art delivery of multi format media assets
• Assessing the challenges and facing PROVIDER CONTENT 15.40 Networking Exhibition • Red Bull Media House's 360 degree approach: opportunities presented to a new entrant into a Any channel will do! & Refres hment Break LONG TERM SERVICE OPPORTUNITIES mature triple play market Bernhard Hafenscher, Head of Business • Taking a radical pricing approach to Development, Red Bull Media House GmbH 16.40 Defining the Roadmap for the Future demonstrate value • Outlining developments in gaming consoles, 15.40 Panel Discussion: Tristan Dumonte, CEO, Alpha Networks (billie), THE LONG-TERM VIEW integrated TVs – how will technology evolve? Belgium How are Content Creation and Delivery • Examining the case for CE control of the been influenced by IP Delivery? 16.40 Results from Cable IP Rollout consumer relationship 17.00 Case Study: • Can programme creators bypass the • Making interactivity easier OPERATOR • Understanding the different needs of content Ensuring Customer Satisfaction broadcaster to showcase content? • Allowing high speed delivery of rich content providers, service providers, CE companies and • What will be the effects of personalisation of through IP consumers • Clarifying the key factors affecting customer content deliver y to the viewer? • Examining the role of standards in content • Enabling greater diversity of content sa tisfaction levels • What is the potential of increased harmonisation protection • Improving efficient use of bandwidth • Examining the deployment of IPTV in Serbia between the broadcast and broadband delivery
Paul Berriman, Chief Techno logy Officer, PCCW OPERATOR Natali Delic, Director of Development, Residential of content to the consumer? Hong Kong customer services, Telekom Srbija Andrew Piller, Commercial Director, 17.00 Migration to IP Across the World FremantleMedia • Is IP the only solution to competitive pressures 17.00 Services in the Cloud 17.20 Panel Session: Michael Beach, Director of programme for cable companies moving forward? • Highlighting the advantages of cloud service Quantifying the Benefits of ‘Right 1st management, Intelsat technology • Considering the relative influence of cable Joe Pascual, CEO, Deep Sky Digital • Remote monitoring: How can you access Time’ Installation market penetration and size Ed Hall, Chairman and Chief Executive, Canis Media services in the cloud? Understanding how installation influences: • Determining the best time to switch given local OPERATOR • Understand the cloud services models, relative • efficiencies 16.10 Networking Break and Exhibition Visit factors operational challenges and their associated OPERATOR • costs • How age of networks and other broadband revenue potential • customer satisfaction alternatives factor in the decision to switch NEW BUSINESS MODELS AND • Security, customer lock in, reliability and billing Cliff Konsburg, Head of Internet Services, P&T • Variations in cable subs growth and industry systems Luxembourg PRACTICES IN CONTENT SECURITY revenue patterns across the world • Simplifying access for the consumer and using *Marcel van Lienden, Senior Project Manag er, Tele2, the cloud to maximise the number and variety of 16.40 Case study: UltraViolet - Meeting consumer Yun Chao Hu, Chairman, Open IPTV Forum Netherlands available services demands while protecting content Randolph Nikutta, Leader of New Media, * subject to final confirmation 17.20 Panel Discussion: • Are cloud based DRM systems such as UltraViolet Innovation Development, Deutsche Telekom 17.50 Close of Session the answer to consumer demand to have access Improving Content, Interactivity and Choice to the same content on multiple devices? • How can cable operators differentiate 17.20 Panel Discussion: • What has been the industry response and themselves from their competit ors in a crowded The Future of the Networked Home support towards UltraViolet? market? • What do people need? Considering remote Tim Wright, Director of Technology, CONTENT PROVIDER CONTENT Sony Pictures International • Improving network reliability, availability of signal, access, time and place shifting, locally ease of multiroom television, picture quality for generated connect, web video blending, storage CABLE OPERATOR CABLE 17.00 IPTV - Simplifying the equation for harnessing HDTV, more on demand options services, social networking, gaming and • How is cable innovating and positioning itself to T commerce new profitable distribution channels • Examining the business model for enab ling, • Offering a pragmatic approach to the win the video customer? security, health and energy management multi device challenge Dimitar Radev, CMO, Blizoo, Bulgaria services – will service providers own the service • Use case Migrating cable to IP Roger Blakeway, President, SCTE or revenue share with providers? • The future Security as an (insurance) service vs. a technology Ravi Mansukhani, Managing Director, • What will be the biggest trends in the future? Geir Björndal, EVP Products & Markets, Conax AS Incablenet, India • Where do we go from here? PROVIDER CONTENT Jukka Helin, CTO, Qbitech Ltd Ted Laverty, Senior Representative, DLNA 17.20 Panel: How Best to Protect Premium 17.50 Close of Session Content in a Connected TV World 17.50 Close of Session • What are the best strategies to prevent loss of revenue? Should free and open content delivery be embraced or feared? • What is the role of DRM’s in the world of free and open content delivery? Helen Anderson, Associate, SNR Denton Tim Wright, Director of Technology, Sony Pictures International Tom van Gorder, Vice President of Worldwide Sales & Channels, Arxan Technologies Antonio Gioia, Project Manager, DTT Content Factory, Mediaset, Italy
17.50 Close of Session
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Day Two: Wednesday, 23rd March 2011
08.00 to 08.50 ANAYLYST BREAKFAST BRIEFING The Future of the Set Top Box Tablets: The New TV Screen in Global IPTV A popular feature of the IP&TV World Forum, this focussed learning & networking opportunity allows you to meet Teresa Mastrangelo, Directing Analyst - Cable, Satellite & IPTV Video, the Living Room the industry’s leading analysts in an informal and relaxed atmosphere, and ask the questions pertinent to your Sylwia Boguszewska, Analyst, Europe, Pyramid Research Infonetics Research Peter White, CEO ReThink Wireless business, whilst networking with peers who share your specific interests. Each Analyst will host a roundtable of Best Practices for OTT Success: Platforms, up to 10 people discussing a key theme as listed below. Roundtables will be available on the first come, first Cable moves to IP via EuroDOCSIS 3.0 Operator CDNs served basis –arrive early to join your favourite discussion topic. A buffet continental breakfast will be served. Gary Schultz, President/Principal Analyst, Rob Gallagher, Principal Analyst Business Models and the Consumer Colin Dixon, Senior Partner, Advisory, The Diffusion Group For full details of Roundtabl e Analyst & Topics see www.iptv-forum.com Multimedia Research Group, Inc. (MRG) Informa Telecoms & Media
DAY TWO KEYNOTE PLENARY SESSION: CONNECTED TV: CHALLENGING BUSINESS MODELS FOR THE TV ENVIRONMENT?
08.00 Doors Open & Distribution of the IPTV World Forum Daily 09.00 Chairman's Opening Remarks: Giles Cottle, Senior Analyst, Broadband, Informa Telecoms & Media
Johannes Larcher, Senior Vice President International, Klaas Ilgner Fehns, Chairman, HbbTV Brook Longdon, Head of Global Home Entertainment, Hulu Dr. Klaus Illgner-Fehns joined Siemens AG, Corporate Technology, in Munich in Nokia Siemens Networks Johannes Larcher serves as Hulu's Senior Vice President of International and is 2000, where he was responsible for a team developing new technologies in the field Brook Longdon serves as Nokia Siemens Networks' Head of Media and responsible for leading Hulu's expansion efforts outside the United States. Prior to of multimedia communications in heterogeneous networks. Technologies for the Entertainment. In this role, Brook is responsible for business and overall corporate joining Hulu, Johannes served in a number of internationally focused roles, including utilization of networks with new service concepts, in particular including broadcast, strategy for media and entertainment solutions. The Media and Entertainment group General Manager of International at Overture, where he led the international business from initial were on the agenda. As a technical consultant he supported at management level the development at Nokia Siemens Networks is comprised of IPTV, MobileTV and Converged Media delivery concept definition to market leadership in 12 countries across Europe and Asia prior to its of a company position on mobile broadcast and got the company involved in the relevant technical solutions. Brook has spent the last 19 years in technical and business roles in the telecom sector in acquisition by Yahoo! in 2003; and as Vice President and General Manager, International for fora. both startup environments and large corporations. Prior to Nokia Siemens Networks, Brook was Friendster. Johannes' background also includes a wealth of online startup and consulting In November 2004 he was appointed managing director of the Institut für Rundfunktechink (IRT), Vice President of Operations and Engineering at Myrio Corp., an early pioneer in the IPTV space. experience, serving as Co-Founder and CEO of several companies, including Academy123, an Munich. As research institute of the public broadcasters in Germany, Austria and Switzerland the During his time at Myrio, Brook oversaw nearly all aspects of the company's business. Brook has online education service that was acquired by Discovery Communications, and most recently, main focus is on building up strong expertise in new broadcast and media technologies but also been deeply involved in IPTV since January of 2000 when he was one of the first engineers to join Pikum, an online social entertainment company. He is a Fulbright Scholar with an MBA from the telecommunications knowledge. IRT’s aim is to support the European broadcast community in SourceNet, which later became Myrio Corp. At Myrio, Brook lead the systems engineering team Wharton School of the University of Pennsylvania. technical issues including the economical impact on the market. In parallel he started to position that developed one of the world's first commercially deployed and fully integrated IPTV systems. As the IRT internationally as a research and technology company. a result of the ground-breaking work done at Myrio, Brook was directly involved in the development of many of the technologies and practices that are now commonly used in the deployment of IPTV. 10.30 Networking Break & Exhibition Visit
ATTEND ANY STREAM:
IP PLATFORMS FOR TV NETWORK OPTIMISATION SERVICE MANAGEMENT THE BUSINESS OF CONTENT CONNECTED Sponsored by: NETWORK Sponsored by: MANAGING Sponsored by: TV ADVERTISING TV OPTIMISATION MULTISCREEN EVOLUTION FOR TV OVER IP DELIVERY 11.30 Chairman’s Introduction & Speed Networking 11.30 Chairman’s Introduction Giles Cottle, Senior Analyst for OTT & Broadband, 11.30 Chairman’s Introduction & Speed Networking 11.30 Chairman’s Introduction & Speed Networking & Speed Networking Informa Telecoms & Media Huw Price-Stephens, Ambassador, Open IPTV Forum Steve Hawley, Principal Analyst, tvstrategies Shahid Khan, Managing Partner, MAG 11.40 Leadership Insight: The Hybrid TV 11.35 Leadership Insight: Connected TVs –IPTV 11.35 Leadership Insight 2.0 : the Home Cloud Platform, Enabling Multi-Screen Delivery Lee Weijun, VP, ZTE USA • Creating a Consistent, personalized experience TARGETED • Strategic choices & concrete examples from across multiple devices. operators ADVERTISING ADAPTIVE STREAMING FOR IPTV • What’s the benefit to using the cloud as a media • End user behavior : Widgets vs Integrated portals PROVIDER
PLATFORM platform? • The new Home Network architecture: the cloud 11.30 Learning from the Internet – Deploying • Case Studies of Sezmi’s mobile hybrid TV platform 11.40 Learning from the Ads online or the crowd ? deployments in Malaysia and Latin America. • The rise of online video has undoubtedly fuelled Christophe Aulnette, Directeur General, Netgem Adaptive Streaming in a Managed Service Buno Pati, Co-Founder and Chief Executive Officer, an upsurge in innovation for the online Environment Sezmi advertising market, facilitating a greater A BROADCAST BROADBAND FUTURE • Clarifying the current challenges of deploying IP exploitation of new forms of targeted and Video in a managed environment RESPONDING TO A Interactive advertising. 11.55 Market Drivers for Broadcast Broadband TV • Surveying the success of the adaptive streaming • How much are web based advertising models • Broadcast and broadband enabling the ultimate technique on the unmanaged internet MULTI DEVICE ENVIRONMENT challenging traditional advertising solutions and AD AGENCY AD
OPERATOR are they now pushing innovation in TV consumer choice in entertainment • Applying adaptive streaming to managed IPTV 12.00 Multi Screen Video and Shared Content: • Uniting VoD, catch up TV, and easy access to Steven Wright, MBA, PhD Lead Member of Technical advertising forward? Pay TV, DTT, OTTs, open internet and gaming Staff, Strategic Stand ards, AT&T & Chair, ATIS Benefits for Service Providers • Can the s ame formative blueprint always apply • How Connected TV will affect content providers, IPTV Interoperability Forum • How multi screen interactivity can enhance the for interactive and connected TV advertising and platform operators and CE vendors service for triple and quadruple play customers what challenges are faced to make bespoke • How will existing players learn to thrive in this new 11.50 Why deploy Adaptive Streaming in a • Enabling access of identical paid content on any solutions from the web to TV platforms. competitive landscape? chosen home based device Managed Service Environment? • How can broadcasters and content aggregators OPERATOR Maitreyi Krishnaswamy, Director, Interactive Video • Benefits of one single service provider controlling best adapt successful online business models multi screen activity through the home Services FiOS TV, Verizon, USA • What are the benefits of adaptive streaming? OPERATOR and technologies into their own working practises • Evaluating the application of adaptive streaming • Generating whole service loyalty and improving and what hurdles are they likely to face? the barrier to entry for competitors 12.15 Case Study: The Connected TV Opportunity to commercial managed services Rory Sutherland, Vice Chairman, Ogilvy Group UK • Accompany TV channels to migrate to the Web OPERATOR Simon Jones, Chief Architect, IPTV, BT Sharolyn S. Farmer, Executive Director, IPTV/Video • A federative approach : an open platform to Realization, Service Concepts & Requirements, control distribution and fix one’s own prices 12.10 Deploying Case Study: AT&T Labs, USA 12.00 Advert ising Goldmine? • Preserving TV ecosystem on the web Three Screen Strategy in the Caribbean 12.20 Any Device, Any Time • Advancement in targeting and interactivity being • Increase content visibility online • Evaluating an adaptive bit rate approach • What the customer expects: latest trends in heralded as the future for more effective and • Search: make an easier access to legal content precise advertising is nothing new. for consumers Alex Holt, Ma naging Director, TV and Entertainment media consumption • The theory is solid, but in practice what has been • Consumers: one account, one clic, all the content • Controlling the consumer’s ability to create and
OPERATOR Cable & Wireless Communications SERVICE PROVIDER SERVICE consume content across multiple devices the Ad industries real take up and how much has Frédéric Sitterlé, CEO, mySkreen, France • Highlighting the key drivers for multi screen it embraced this new advertising arena. 12.30 Panel Discussion: Coping with the functionality AGENCY AD • Is there currently justification in the cost of 12.35 Panel Discussion: The Ultimate TV Package Explosion in Video IP Traffic – Lessons • Making all media viewable across all types of devices harvesting viewer measurement data for the size • Does TV evolution stop at Connected TV? Is this CONTENT PROVIDER CONTENT Alistair Brown, Head of Digital, STV Group PLC of demographic that advertisers can reach? the ultimate content convergence? from the Frontline • How should the industry react? What are the • Traffic over the internet has been explosive in the last 12.40 Panel Discussion: Delivering A Compelling Norm Johnston, Global Digital Leader, Mindshare threats to Pay TV broadcasters? 18 months, and has to a large extent been driven by Multi Screen Experience That People Need • How can content owners and suppliers, OTT the growing consumer adoption of broadband operators, broadcasters and service providers delivered video. Solutions touch on all areas and and Want 12.20 Protecting the Viewer work together profitably to get the most out of layers of the network, not only driving renewal and • How can service providers make the multi screen • Greater interactivity creates new opportunities for this new opportunity? acceleration in the access network, but also new services as compelling as possible? a personal relationship between the advertiser • How can this new technology be effectively monetised? network architecture such as CDN and Edge • Creating a seamless and transparent service and consumer Lesley MacKenzie, Chief Digital Officer, LOVEFiLM networking, as well as specific solutions ranging • Transforming and streamlining multiple service • What are the ways in which this is creating new delivery platforms to best effect commercial opportunities? Egor Iakovlev, CEO, Tvigle Media, Russia OPERATOR from DPI through to silicon level enhancements. • The need to monetise relationships with Thomas Helbo, IP Operations & Development • What are the responsibilities of different players Liliana Chacon, Telecommunications Manager and consumers as well as content owners, brand Manager, Telia Stofa, Denmark with regard to protecting the rights of Former Director of IPTV Strategy, ETB, Colombia managers and advertisers REGULATOR SERVICE PROVIDER SERVICE consumers? Bobby Lee, Jorge Miguel Cardoso, Access & Transport CTO, BesTV, China John Denton, Managing Editor of TV Platforms, BBC • How do we ensure an environment which Steve Koenig, Director, Industry Analysis, Consumer Technology, Optimus, Portugal Jay Kishigami, Head of IPTV, NTT Japan CONTENT PROVIDER CONTENT balances protecting consumers and supporting Electronics Association, USA Gilad Peleg, VP Marketing & Business Development, Richard Bullwinkle, Chief Evangelist, new business models? Oversi Rovi Corporation Vassilis Seferidis, PhD, Director, European Business Jonathan Thompson, Director of Strategy, Ofcom Development, Samsung Electronics Europe John Watson, Executive Director, AT&T John Bishop, Senior Vice President, Products & Business Development, Inlet Technologies 13.05 Networking Lunch & Exhibition Visit 13.00 Networking Lunch & Exhibition Visit 13.10 Networking Lunch & Exhibition Visit 12.40 Networking Lunch & Exhibition Break
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THE BUSINESS OF OPTIMISING THE ACCESS TECHNOLOGICAL CHALLENGES PROGRAMME SPONSORSHIP DEMOCRATISING CONTENT NETWORK FOR TV 14.30 Creating a Seamless Multi Screen Service 14.30 Case study: ESPN Star & Mercedes Benz 14.30 Case Study: Defining the Ideal Strategy for • Developing a multi screen architectural Singapore a Connected TV Future 14.30 Addressing the Ever Increasing Demand framework building on investments made in • Looking at marketing solutions on cutting edge • plans for the years ahead for High Bandwidth Managed Services to single service delivery platforms platforms. • Working profitably with content owners to ensure • Enabling converged content management across • Advantages of complete customisation for client the ideal product offering for the consumer the Home multiple screens in regards to content relevance and presentation. • What is the market potential for this new service • Surveys the developing area of broadband TV, • Providing real time information on consumption, • Strengthening brand association: Mercedes Benz and how best should the service be run? SLS AMG and F1 Singapore Grand Prix. including IPTV, OTT tv and Connected TV, and OPERATOR billing, financial accounting and auditing • Consequences of democratising content and the • Creating a more engaged experience through examines both the opportunities and the • Factors in aiding end user interactivity importance of ensuring that the system is user ability to simultaneously interact and react GOOGLETV effectively r egulated challenges arising from this fundamental change Ben Kinealy, Head of IPTV Operations, SPORTS via social networking platforms. Henry Derovanessian, Senior Vice President in consumer broadband services. Telstra, Australia • What where the greatest challenges and pitfalls of Engineering, DIRECTV Laurie Gonzalez, Marketing Director, Broadband Forum such a tailored advertising solution and what does the 14.50 Managing Content Effectively future hold for similar ventures and developments? 14.50 Defining the Next TV Experience, combining • Allowing the subscriber to access particular 14.50 Optimizing the Network for IPTV and Charles Less, SVP, Advertising & Digital Media Sales, TV viewing with Internet content & services Quality OTT to Multiple Screens categories of content from multiple registered ESPN STAR Sports, Singapore • Evolution of TV usage over years viewing devices • Challenge to face when TV meets Web • Overcoming limitations in access nework for the • Effective identity management and security 14.50 Increased Importance of Brand Recognition • Belief and model developed in Orange SoTV project delivery of video protection and Association with Content • Review of BtoC services delivered on top of TV: • Optimizing the service management layer to • Enabling simple access to personalised services • With the ever increasing amount of content now
OPERATOR TV App, 2nd screen, social TV, content discovery, effectively deliver video to multiple screen, OTT, through username and password from any machine available to the viewer through multiple platforms motion control & gagmin to mobile and to TV Speaker to be announced how much importance does brand recognition • BtoB Value proposition Mats Johansson, Marketing Manager, Ericsson and association have? Nicolas Bry, Senior Vice President, 15.10 Panel Discussion: Making Multi Screen Work • Are programme advertising idents still effective Orange Vallee, France 15.10 Panel Discussion: • Effectively delivering content to the home and how can they utilise increased interactive 15.10 Panel Discussion: Defining Industry Standards • Ensuring a seamless handover of content services at the viewer’s disposal? Enhancing Video Delivery in the Last Mile – • From post production embedded product • Will YouView and HbbTV stifle the Pay TV market? between screens Which Solution is Right for You? • Understanding the differences between the way placement to augmented reality, what new How can the industry adapt? innovative technologies are on offer? • How can competing platforms differentiate • xDSL currently provides two-thirds of global people consume different types of media, eg. AGENCY AD themselves sufficiently to preserve their place in consumer broadband, and xDSL has maintained music, catch up TV, internet, TV and PC movies Chris Palengat, Worldwide Account Director, the market? that share despite the introduction of alternative • Managing content rights sufficiently Saatch i & Saatchi Fallon • What features and functionality are required to broadband technologies. Dynamic Spectrum • The negative risks of ‘sign in’ fraud if hardware 15.10 Panel Discussion: Thinking Outside ‘the Box’- deliver feature rich broadcast and internet services? Management (DSM) , channel bonding and identification is not used • Defining minimum requirements for hybrid Raising Brand profile and Content Association vectoring are receiving much attention as ay of • Facilitating content protection and DRM on a through Indent, widgets and menu advertising entertainment services and the need to simplify enhancing DSL installed investment and increasing device by device basis implementation in devices • What is the role of branded indents in the
OPERATOR • Is OTT picture quality and content security really the speed, reach, and stability of xDSL networks. Philippe Loiret, Group Strategy Advisor, Orange multiplatform content landscape? good enough at present? • Meanwhile (FTTH is making strong progress PROVIDER SATELLITE Anthony Ng, Head of Application Development, • With increased focus on aggregating certain SERVICE PROVIDERS SERVICE Enrico Polese, Strategy and Innovation, despite the economic downturn. But different HKBN, Hong Kong content to a ‘second Screen’ what news Telecom Italia, Italy regions are showing different levels of progress. Eric Rosier, Vice President, Business Development, possibilities are there in branding and advertising Peter MacAvock, Project Manager, EBU This, in combination with announcements of Envivio • What creative innovations are arising through hybrid and connected TV advertising. James Strickland, Technical Director, several new fiber technologies for PON (10G Freesat Shahrul Imran Sultan, VP of Consumer Technology Richard Sunderland, Managing Director, Fearghal Kelly, VP Media Solutions, GPON and 10G EPON, WDM PON) and new and New Media Division, MEASAT, Malaysia Ethernet point-to-point flavors, has resulted in a Heavenly Group Ltd Media Practice Division, ioko Eudald Domenech, staggering array of options for fibre operators. 15.40 Exhibition & Refreshment Break CEO, InOutTV 15.40 Networking Break & Exhibition Visit Fliss White, Head of Brand Marketing, LOVEFiLM.com Nranbat Nasanbat, CEO, MSCCom, Mongolia Mirek Smyk, Managing Director, Laurie Gonzalez, Marketing Director, Broadband Forum THE TV APP STORE MULTI SCREEN FREEDOM Mirek Smyk Consulting Group srl 16.40 The Connected TV Opportunity for non 15.40 Networking Break & Exhibition Visit AND FLEXIBILITY 15.40 Networking Break & Exhibition Visit traditional TV Media • How Connected TV will influence the way EVOLVING THE PLATFORM FOR TV 16.40 Responding to a Multi Device Society INTEGRATED NEW MEDIA consumers watch TV • Evaluating the impact of the iPad, tablet PC and CONTENT STRATEGIES • Who can benefit from this new medium? 16.40 Case Study: Replacing an IPTV Platform iPhone on society • Is Pay TV compatible with the new Connected • Enabling people to watch tv on devices both 16.40 Funding catch up TV • Evaluating a new platform for an established IPTV TV model? large and small • Advertising is the most logical way to fund online costumer base • Utilising the power of Connected TV through • The emergence of belly telly viewing and drill catch up services but what effects does this have • Selection process for an IPTV platform on the greater TV advertising industry. casual games down content possibilities • Is this creating greater advertising revenues or Jasper Smith, CEO, PlayJam, UK • Managing the migration from old to new. • Understanding the variations between user GAMES PROVIDER GAMES Gerhard Faltner, Head of multimedia & Home Solutions, simply siphoning sources of money from the 17.00 Connected TV: The AppStore Opportunity devices, screen sizes and operating systems A1 Telekom Austria AG, Austria BROADCASTER traditional TV advertising landscape? Andrew Burke, CEO, Amino OPERATOR • Can there be a synchronicity between all devices? • Free access to content may prove the most 17.00 Case Study: Tomasz Berezowski, CEO, ITI Neovision, Poland popular business model for consumers but how 17.20 Creating the Ultimate TV App Store much advertising are they prepared to endure? • Utilising the app store as a branded interface for Evolving the IPTV Product Platform 17.00 Making the Multi Screen Truly Interactive • What opportunities are there to engage the customers • Assessing the key feature development in a • Delivering relevant advertising content across viewer? Ad selector, relevant programme • Various benefits of media and retail applications – leading IPTV platform all screens sponsorship, increased delivery of bespoke which will be the most popular? • New applications and hardware features forward • Leveraging the federated profile to create highly advertising measured by viewing habits etc. • Achieving full app store functionality including targeted interactive advertising BROADCASTER Ed Couchman, Commercial Controller, Future & dynamic content rendering, statistics and usage roadmap • Reducing churn and increasing customer Digital media advertising, Channel 4 history, recommendations, promotional support Frank Lonczewski, Head of Product Management
OPERATOR satisfaction through allowing consumers to and a billing interface IPTV, Deutsche Telekom interact with the brands they want, wherever and 17.00 Capitalising on Multi Screen Delivery • Utilising consumers’ desire for interactivity, choice • With a move to create and distribute content for
OPERATOR whenever they want and personalisa tion to best effect 17.20 Case Study: Refreshing an IPTV multiple screens, can advertiser formulate
OPERATOR Zhang Yuxia, Director of IPTV,CNTV, China Andrew Heselwood, Head of Media & Entertainment Deployment for Growth strategies and campaigns which span across Development, BT Concept to Market multiple user devices? Avinash Mathur, Director TV Services, Commercial, 17.20 Panel Discussion: 17.40 • Reaching the viewer as the consume content Panel Discussion: du, UAE The Future for Multi Screen through handheld devices Making the App Store a Business Reality Saleem Mobhani, VP of Digital Marketing and • How will Multi Screen expand and develop • What opportunities are on offer form augmented • Why are apps necessary? Do people really use Entertainment, du, UAE over time? reality and location based technologies? apps? What is the demand for free and paid apps • How can service providers, CE manufacturers Speaker to be announced on the Connected TV? 17.50 Close of Session and content owners work together to benefit • What are the opportunities for service providers most from this new opportunity? 17.20 Panel Discussion: TV Everywhere; and how should they engage? • Making the handover transition to multi screen is advertising welcome too? • The need to develop a single app store platform "There were quality attendees from older systems as smooth and • Consumers might want content wherever, f or multiple devices straightforward as possible whenever and on multiple devices. Whether or • How can content owners and application and a large part of the • Expectations for the future not they want to be exposed to advertising developers work together most profitably? OPERATOR everywhere too is a different question. Mr Lim Chin Siang, Director of IT & Technology, • How do you stimulate developers to make apps • What can be done to familiarise the consumer for a particular platform? ecosystem represented all in MDA, Singapore with advertising on new platforms? • How do you differentiate between the many Puneet Garg, Managing DIrector, • Does increased targeted and personalised different app forms? one place." Bharti Airtel, India advertising hold the key to winning over the consumer • What genres of apps will be most popular / profitable? Horst Melcher, President, • Is multiple and time shifted advertising a positive Paul Johnson, COO, AppMarket.tv Deutsche Telecom KK, Japan driver for the increase of quality in advertising Pascal Racheneur, Director/GM International, content and strategies. The Weather Channel Interactive "The whole event was very 17.50 Close of Session Debora h Armstrong, SVP of Sales, APPS PROVIDERS APPS John DeGuzman, Global Director of Emerging Products, Fox International Channels Associated Press Tess Alps, CEO, Thinkbox Gideon Summerfield, Product Manager, BBC iPlayer interesting, people were very on TV, BBC Thomas Curwen, CEO, Kii Marketing kind and organization was Nigel Walley, Managing Director, Decipher 18.10 Close of Session "Positive, good quality and quantity Paul Haddad, Senior Vice President & General perfect" Director, ETB attendees, many promising leads" Manager of Media Data & Advertising Solutions, Concurrent, USA 17.50 Close of Session 19:30 IP&TV Industry 19:30 IP&TV Industry 19:30 IP&TV Industry 19:30 IP&TV Industry Awards Gala Evening Awards Gala Evening Awards Gala Evening Awards Gala Evening Madame Tussauds, London Madame Tussauds, London Madame Tussauds, London Madame Tussauds, London
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Day Three: Thursday, 24th March 2011
08.00 to 08.50 ANAYLYST BREAKFAST BRIEFING The Commoditization of IPTV The Emergence of Social TV: Opportunities for Service Providers Multiplatform Video Distribution A popular feature of the IP&TV World Forum, this focussed learning & networking opportunity allows Benjamin Schwarz, Founder, CTOIC Jose Alvear, Editor/IPTV Analyst, Aditya Kishore, Senior Analyst, you to meet the industry’s leading analysts in an informal and relaxed atmosphere, and ask the Multimedia Research Group, Inc. (MRG) Heavy Reading questions pertinent to your business, whilst networking with peers who share your specific interests. VoD Content and Trends - Deals with Each Analyst will host a roundtable of up to 10 people discussing a key theme as listed below. Broadcasters and Channel Groups TV Apps: Assessing the Business Opportunity Roundtables will be available on the first come, first served basis –arrive early to join your favourite Richard Broughton, Senior Analyst discussion topic. A buffet continental breakfast will be served. For full details of Roundtable Giles Cottle, Principal Analyst Analyst & Topics see www.iptv-forum.com IHS Screen Digest Informa Te lecoms & Media
DAY THREE KEYNOTE PLENARY SESSION: PUTTING THE USER AT THE CENTRE OF THE TV EXPERIENCE
08.00 Doors Open & Distribution of the IPTV World Forum Daily 09.00 Chairman's Opening Remarks Dr. William Cooper, Founder and Chief Executive, informitv Vincent Dureau, Head of TV Technology, Google Inc Mr Wu Dongli, Vincent Dureau is head of TV technology at Google. A well respected industry veteran, he launched his engineering career in 1984 at General Manager of Video Operation Center, China Telecom Group & Vice President of Thomson Consumer Electronics research department in Paris, France, later moving to Thomson's research lab in Los Angeles. He then Shanghai Telecom Corporation went on to found OpenTV, a provider of software solutions for PayTV operators. Since 1987, he has led numerous technical developments Mr Wu is responsible for the management of the world's largest IPTV deployments. China Telecom in the field of multimedia, consumer user interfaces, video compression, interactive television and television advertising. He is active in were winners of the 2010 IP&TV Industry Awar d for Best Subscriber Growth Achievement for their several industry groups. 2009 service growth. Recent independent predictions are that China Telecom's subscriber numbers will double in 2010 to 8.5 million, and reach 31 million by 2014. Geeta Chaudhary, Vice President, Multimedia Integration Practice, Alcatel-Lucent Ted Hsiung, Chief Marketing Officer, Digital Home Product Line, Huawei Geeta has worldwide responsibility for delivering the global business plan for Alcatel-Lucent's integration services in the Mr Ted Hsiung, is a senior executive with excellent ability to deliver key financial results contributing to business success for over multimedia domain covering IPTV, Mobile TV and related areas such as applications, advertising, content management and 35 years. multiscreen. In this role, Geeta is responsible for defin ing and driving innovative solutions portfolio with in-house and partner products and building a competitive services delivery strategy. Ms. Chaudhary draws on an extensive background that includes Before joining Huawei as Chief Marketing Officer, Digital Home Product Line, Ted held various senior positions with PCCW and Cable & more than 18 years of experience in telecommunications and IT with senior positions at service providers and vendors in the North Wireless HKT for over 16 years. His last position was Head of Business Development in International Projects of PCCW, responsible American and Asia Pacific markets. Previously, Ms. Chaudhary served as the Vice President of Marketing & Product Management for Reliance for new business development of PCCW operation expertise and solutions e.g. IPTV and telecom license projects for markets in China, Infocomm, India's largest mobile service provider. She began her career at AT&T, holding several senior management positions before moving to South East Asia and Middle East. From 1993 to 2007, he held positions as Head of Business Development of Cascade Ltd. President Business India in 1998 to set up and manage her own venture-funded eCommerce business. Development & Management, President Commercial Services, Director of Wholesale, Director of Customer Service Operations, Director of Business Process Re-engineering and Director of Procurement. Bill Holmes, Vice President, Business Development, Netflix, USA 10.30 Networking Break & Exhibition Visit
ATTEND ANY STREAM:
IP PLATFORMS FOR TV NETWORK OPTIMISATION SERVICE MANAGEMENT THE BUSINESS OF CONTENT
Sponsored by: MOBILE TV & CONTENT USER EXPERIENCE ON DEMAND MULTIMEDIA DELIVERY EVOLUTION NETWORKS 11.30 Chairman’s Introduction 11.30 Chairman’s Introduction & Speed Networking 11.30 Chairman’s Introduction & Speed Networking 11.30 Chairman’s Introduction & Speed Networking Sebastian Becker, CEO, The Brain Behind & Speed Networking Claus Sattler, Executive Director, Rob Gallagher, Principal Analyst, Broadband, Mihai Crasneau, CEO, GreyJuiceLab bmco Forum, Germany Informa Telecoms & Media SOCIAL MEDIA & THE CONNECTED TV 11.40 Leadership Insight 12.00 Case Study: Developing the next EVOLVING THE ON DEMAND MODEL • Strategies for managed vs. unmanaged video content generation media experience EXAMINING THE BUSINESS • Operator choices for increased quality of IN THE CONNECTED TV ENVIRONMENT MODEL FOR MOBILE TV experience as the CDN ecosystem develops Matthias Kroemer, Head of Marketing, • Case study results of operators managing Netflix Video & Connected Home, Vodafone OPERATOR 11.40 Viewpoint: Delivering a Compelling Three- and OTT content 12.20 Creating next generation UI Charlie Baker, Director of Product Management, 11.40 Leadership Insight: Migration of Mobile • Understanding consumer needs Screen VoD Service PeerApp Inc. towards Internet and the Delivery of TV • Technology challenges • Understand how customers perceive • Mass market roll out subscription video, and the implications for content to Mobile CDN & TELCOS: OPPORTUNITIES • Best practice Telecom Austria UI deployment usage models Ed Candy, Group CTO, Three, UK AND CHALLENGES Marco Harfmann, Director Residential & Small • Clarifying the need to build upon whole home OPERATOR Business Marketing, Telekom Austria PVR with additional consumption mobility in three screen delivery 12.00 Benefits of Building an In House CDN Ove Aneby gd, Head of IPTV & Connected Home, 12.00 Scrutinising Usage Patterns for Mobile TV • Using own networks to provide an improved • Balancing local delivery with TV in the cloud Ericsson OPERATOR • Understanding which genres customers enjoy • Broadcast experience vs streaming structure via building a CDN Antonio Gioia, Project Manager, DTT Content • Investing in infrastructure to support video over consuming on deman d, where, and the • Examining the consumers’ use of Mobile TV: on Factory, Mediaset, Italy the go or at home as a second screen? the IP implications for business models • How will home access affect the industry? • Having the opportunity to partner with other 12.40 Panel Discussion: Integrating Social Media • Integrating C3 data to enable growth in the ad CDNs to offer content internationally supported model • Managing TV experience via handheld devices OPERATOR
OPERATOR into the TV Experience Rory Murphy, Head of Digital Media Propositions & Franz Kurath, Executive Director, Programming, Hanadi Ayoub, Vice President Network Architecture, Martin Harris, COO, Slipstream, UK Customer Engagement, BT Wholesale AT&T, USA Network Delivery Management and VAS, Du, UAE Andrew Curry, Director of strategic futures 12.20 Accomplishing Efficient Local Distribution of consultancy, The Futures Company 11.50 Viewpoint: Device Convergence Antonio Gioia, Project Manager, 12.20 Boosting Subscription Numbers for Mobile TV Content to Domestic Market • understanding how consumer want to DTT Content Factory, Mediaset, Italy • Educating the users about benefits of Mobile TV • Highlighting the importance for regional content • consumer content on any device, anywhere • Creating the business proposal for TV accessed for domestic markets 13.10 Networking Lunch & Exhibition Visit • Learning from Sky's experience of making TV via Smart Phones & Droids • Professional long form content as the most available on TV, PC, mobile and gaming consoles • The role of the Tablet in the Mobile TV access viable business opportunity CONTENT DISCOVERY IN • Examining usage patterns on multiple devices • Place Shifting affecting the business concept of • Managing traffic of content to Connected TVs • Planning for the future multiplatform on demand and advanced Set Top Boxes Mobile TV THE CONNECTED TV ENVIRONMENT world or TV OPERATOR • CDN as a best answer to the increased demand BROADCASTER
OPERATOR Griff Parry, Director of On Demand, BSkyB Vadi Dipcin, Telco Product/Ser vice Strategies, for high quality video & live broadcasting Turkcell, Turkey • The evolution of digital video consumption 14.30 Mapping the Future Path of Content Bernard Rapaille, Head of TV, Belg acom, Belgium Discovery in the world of Connected TV 12.10 Panel Discussion: Will Connected TV and 12.40 Panel Discussion: Defining Mobile TV in Dennis Miloseski, Head of Design, Google TV Disaggregation Bring about The Death of TED TV TED 12.40 Panel Discussion: Interconnection of Regional CONNEC Channels? 2011: What Does it Stand For Now? 14.50 Forget HD, forget 3D: The Next TV CDNs to Deliver International Service • What does the rise of on demand viewing and • How has Mobile TV concept changed in the past • How to make separate smaller CDNs work well Revolution is CD (Content Discovery) multiplatform content availability mean for the few years? together • Bridging between Walled Garden and Open Garden future of channels? • Will mobile streaming have a negative effect on • Partnering to deliver not only regional but also an • Discovering Content and “Content about Content” the Mobile Broadcast industry? international service • Understanding the drivers of different viewing • Threading the Experience Across n-screens behaviours • How to create an attractive and appealing service • Wider audience reach by creating partnerships Sefy Ariely, VP Sales and Marketing, between telcos and smaller CDNs • Clarifying the ongoin g value of channels in an using the maximum network capacity? Orca Interactive • Partnering to make the service profitable across • Creating the business case behind the partnership increasing disaggregated content world the value chain model – is there enough space for everyone? 15.10 Case Study: Moving from IPTV to OTT Franz Kurath, Executive Director, Programming, OPERATORS OPERATORS Dr. Akil Al Akil, Vice President and Head of Thang Vu Duong, R&D Chief NGN & Content Network • FASTWEB first IPTV player in Italy; AT&T, USA Architect, Head of CORE Audiovisual (Content Delivery) Regulatory Affairs, Mobily, Saudi Arabia • FASTWEB IPTV story; PROVIDERS SERVICE Jonathan Lewis, Head of Digital Media, Program, Orange Labs Networks and Carriers • Digital TV market competition in Italy; Channel 5, UK Ian Mullins, CEO, Yamgo, UK Gian Paolo Balboni, Head of Strategy and Innovation, • IPTV vs. OTT TV solutions for FASTWEB; Andrei Kholodny, Head of TV, Svyazinvest, Russia Ken Blakeslee, Chairman, WebMobility Telecom Italia, Italy • How to manage CB migration from IPTV to OTT
OPERATOR Toby Russell, Chief Executive Officer, 3Vision Simon Orme, Director Content Services, Oskar van Deventer, Senior Scientist, TNO TV, without losing money; BT Wholesale, UK Information and Communication Technology, Angelo Busato, Head of TV Experience, Media & TV, Gidon Coussin, VP Business Development & Co- founder, USA Netherlands Fastweb, Italy Boxee, 13.10 Networking Lunch & Exhibition Visit 13.10 Networking Lunch & Exhibition Visit 15.30 Networking Break & Exhibition Visit 13.30 Networking Break & Exhibition Visit Internet Television & IPTV: For more information and to 21-22 March 2011, London register for this programme contact Telecoms Academy on This course explores the business models and technologies that underpin Internet Television and IPTV services and explains the options for network operators to deliver Course Contents Tel: +44(0) 20 7017 4414 services to customers. The course introduces the concept of Internet and IPTV services • Introduction to Internet Television & IPTV Email: [email protected] and examines service offerings to analyse the business models being employed in this • Technology Overview Web: www.telecomsacademy.com emerging market segment. The technology choices for the delivery of television are also • Access Network Technologies examined to explain the features and capabilities that can be supported and to allow a • Formats & Protocols comparison with other forms of entertainment service delivery. • Service Delivery & Management
Booking hotline: +44 (0)20 7017 5506 or visit www.iptv-forum.com 7523 IPTV WF Brochure updates_5596 IPTV WF Brochure 01/03/2011 12:22 Page 9
DEVELOPMENTS IN STRUCTURAL INNOVATIVE ARCHITECTURAL BEST PRACTICE TV INTERACTIVE SERVICES DESIGN FOR IMPECCABLE STREAMING CHOICES IN CDN DESIGN USER EXPERIENCE DESIGN 14.30 Developing Interactive Services for the Next Generation of Consumers 14.30 Creating Economically Sustainable Mobile 14.30 Case Study: International CDN service to 16.30 Case Study: Developing a Best in Class Stimulate Content Delivery in Developing EPG solution • Assessing the progress of the kids TV Services entertainment market to meet the growing • Supporting on-net and OTT TV services Markets • A recent in depth survey found the Unitymedia digital appetite of children • Taking a close look at CDN infrastructure in the • Optimising network cost and user experience user experience to one of the best available in • Personalising services for children through Middle East • Leveraging assets to derive new revenue streams Europe. interactive and ‘clever’ technology from content providers OPERATOR Mario Pino, Director, Business Development and Dr. Daniel Hesselbarth, Senior Manager Innovation & • Developing a content package which offers OPERATOR Simon Orme, Strategy Director Content Services, Strategy, Digital Media Services Unit, Etisalat, UAE
CABLE OPERATOR CABLE Interactive, Unitymedia, Germany children the flexibility of on-demand television
BT Wholesale PROVIDER CONTENT whilst reinforcing online content security, 14.50 Cloud Computing, Telcos and CDN 16.50 Case Study: Three Screen Navigation incorporating parental control • How Cloud Computing benefits multiple CDNs Paul Robinson, Global CEO, KidsCo 14.50 Using Different Networks (CDMA, GSM, • How it fits together with the business model for • Developing and deploying a new user interface for multiplatform TV service. WCDMA) to Deliver MBB for End Users pure CDN 14.50 Mapping the future Landscape for • How telcos and the cloud ecosystem must evolve Geert Kelchtermans, M anager, TV, Belgacom
• Taking a closer look at the telecom market in Sudan OPERATOR to offer better customer experience Interactive Services – where will the good • MBB growth in Sudan OPERATOR Sam Farraj, AVP Content Services, AT&T, USA 17.10 Case Study: UI development for a business opportunities lie? • Sudani case history: Growth of customer base Hybrid System and traffic • What are the key trends shaping the landscape? 15.10 Successfully Delivering Content to Scale • Assisting in enlargement of TV coverage in Sudan • Combining DTT and IP for a strong on demand • Who are the main players? OPERATOR enriched experience INVESTOR Mohammed Osman Mohammed Ahmed, and Performance • Where is the innovation occurring? • Managing partnerships between broadcasters Data Services Manager, Marketing OPERATOR Håkan Brander, Director Product Management & Jason Purcell, CEO, First Capital and CDNs Development, Boxer, Sweden Department, Sudani (Sudatel), Sudan Charles Heslop, Content Delivery Network Manager, 15.10
CONTENT Case Study: On Demand evolution using PROVIDER Perform, UK 17.30 Panel Session: Key Considerations in Multiple Devices 15.10 Panel Discussion: Achieving Balance Between 15.30 Utilising CDNs in Maturing TV Markets in Developing a Customer Focussed UI • Implementing a TV Everywhere strategy Mobile Broadcast, Mobile Streaming and Malaysia • Undertanding how users will find content in an • Integration of services across multiple devices Place Shifting • Broadcasters and operators partnering to deliver increasing complex & disaggregated world • Increasing personalization of the IPTV service • How to make Mobile TV, mobile streaming and high quality of TV viewing experience Darren Dadpour, User Experience OPERATOR Dennis Andersson, Director, Global Product Place shifting devices work alongside each other • Looking at the latest development within Lead & Technical, Lead, BT Vision Management - Content, TeliaSonera • The advantages and disadvantages of Place CDN delivery Tobias Bauckhage, CEO, Moviepilot SERVICE PROVIDER SERVICE
SATELLITE 15.30 What Makes the User Interface a Major Shifting Technology Mustafa Mamat, Head of Strategy, MEASAT, Broadcast Trenton Moss, Director, Webcredible, UK Network Systems Sdn Bhd, Astro, Malaysia
OPERATOR Key to Success of a VoD Service? • Differentiating between Place Shifting and Tanya Lidstone, Director of User Experience, ioko Time Shifting 15.50 Networking Break & Exhibition Visit • Understanding why the UI needs to be part of • Clarifying the business case for Mobile broadcast 18.00 Close of Conference your USP Nora Goodman, President, Finally! TV, USA CDN ECOSYSTEM • Identifying the challenges when developing a UI Jaskirat Singh Gill, General Manager – for different devices Entertainment, Bharti Airtel Limited, India 16.30 Panel Discussion: Identifying the Key • Measuring and analysing the User Experience Players in the CDN Ecosystem Anna Soisch, Head of Webportal Product, Maxdome, Germany 15.40 Networking Break & Exhibition Visit • Drivers vs Barriers to CDN Ecosystem Development • Wholesale perspective on CDN • Identifying the business strategy across the value 15.50 Close of Session & Exhibition Visit chain – are we heading towards consolidation? MULTIMEDIA, APPLICATIONS & AUGMENTED • Who will stay and who will go in the consolidation REALITY FOR MOBILE TV stage? Mattias Fridstrom, Director, Portfolio Management, TeliaSonera International Carrier 16.40 Augmented Reality, Rich Content and Ma tthias Maurer, Head of Customer Value Personal Mobility OPERATORS Management, Deutsche Telekom ICSS, Germany • Is augmented reality a new enabler for rich Emilio Sepulveda, Manager Strategy & Business interactive infotainment content? Innovation, Telefonica International Wholesale • The emerging market for AR content and Services, Spain applications. Michael O'Donnell, CEO, Skytide • The relevance, timing and impact on the media James Segil, CEO, EdgeCast Networks industry. • Augmented Reality content and applications 17.00 Broadcaster perspective on CDN "Unquestionably a must-have examples • Increasing customer base through CDNs "Great event! It was a great • Technology enablers for AR to succeed • OTT and CDN, how to set up a win / win relathionship next-year calendar blocker • The role of AR in monetisation of rich content • Achieving Improved Q uality of Service way to understand the delivery Samer Salameh, Director General, Totalplay, Mexico
CONTENT for everyone in the TV Ken Blakeslee, Chairman, WebMobility PROVIDER market." 17.20 Examining the CDN Operator Experience industry. The only opportunity • Developing the business case for pure play CDNs Product Development Director, Affero 17.00 Content as a Commodity in Mobile TV • Acquiring licensing contracts with telcos for industry experts to share • Making content for mobile work with content for TV • How do you make CDN scalable and available? • Long form vs short form • How do different players cooperate? "It's a very good opportunity • Mobile streaming as a way to increase revenue Brian Joe, Senior Planner, their vision in a common OPERATOR Richard Hicks, Mobile Sales Manager, ITV, UK Verizon Communications, USA place and confront it with to learn about market trends, 17.40 Case Study: Building Wholesale CDN 17.20 Differentiating Services by Personalisation Solutions other's ideas." do a lot of networking and Improving Mobile TV Using Apps * Differentiated CDN services to ISPs and Shaun Gregory, Managing Director, O2 Media, UK Content owners General Manager of TV Business, start new business." Baris Polat, Project Manager, Turk Telekom, Turkey Romtelecom IPTV Manager, ETB 17.50 Close of Conference 18.00 Close of Conference
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Open IPTV FOR UM UNIVERSAL POWERLINE ASSOCIATION
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7523 IPTV WF Brochure updates_5596 IPTV WF Brochure 01/03/2011 12:23 Page 10
Come and See the World's Leading Show of Hybrid,
Meeting Room Village New! TV App Hub New! IP Workflow Summit
Allowing you to maximise benefits of participating in the event, Organised in association with WipJam developer Examining the impact of utilising a full IP implementation from private meeting rooms are available to purchase. This is the community, this one day training summit is free the initial point of content capture and throughout the TV ideal place to host senior delegates and visitors at the event to developers. Discover how you profit from this workflow. The session will analyse how the implementation of or to showcase pre-release products in a discrete growing market segment or influence the file based workflows can accelerate and optimise the environment. Having a private meeting room is a compliment developer community through giving a production of content, enable the adoption of new efficient to a booth, but can also be purchased separately.To discuss presentation. Learn how to develop application production practices such as remote production teams, and the availability of meeting rooms, contact Joanna Jones on for the Appstore environment, and how to develop the enhance the interface of conten t with multiplatform distribution +44 20 7017 4801 or email [email protected] appropriate relationship to monetise TV Appstore applications. systems to enhance the availability of long tail content. Meeting Rooms are situated on Level 1
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International Pixsan Datacasting IPVision Allegro DVT “Great opportunity to meet relevant people in the IPTV “Unquestionably the best content and networking business” opportunity available at an IPTV industry event” Product Manager Fibernet, SEAS NVE Principal Analyst & Consultant, Advanced Media Strategies (tvstrategies tm)
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7523 IPTV WF Brochure updates_5596 IPTV WF Brochure 01/03/2011 12:23 Page 11
IP & Connected TV Solutions - Over 150 Exhibitors
Press and PR Zone Free Training from the Telecoms Academy New! Connected TV Zone
A fully equipped press zone will allow you to maximise Free Training on Technical and Management issues, from technical experts the This new zone showcases the wide variety of CE your PR opportunities at the World Forum. Organise Telecoms Academy, covering issues such as IPTV, IMS, Mobile TV and NGN. devices, application software and solutions available meetings with key industry analysts and journalists for connected TV. Special presence opportunities are and issue press releases. For press and PR enquiries, available for CE companies – for further details please contact Steve Outridge on +44 20 7017 5822 contact Joanna Jones on +44 20 7017 4801 or email or email [email protected] [email protected]
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“Perfect event for users, buyers, suppliers and “I made some excellent connections integrators to meet and to share ideas. I learned a lot and was pleased to see how unified and got to know many important persons at this event” the cable industry is worldwide” Senior Account Manager, Edgeware Director of Network Architecture, Cox Communications
Event Guide Sponsor Silver Sponsors Official Show Daily
Digital TV Europe (the new name for Cable & Delegate Bag Sponsor Satellite Europe) is the Official Media Partner of the IPTV World Forum, as is producing the Official Daily Newspaper of the event. Ensure you raise your profile by advertising in the Show Daily, which will be circulated to all event attendees, and in the Preview Edition of Digital TV Europe. Gold Sponsors For more information, please contact [email protected] or call +44 (0) 20 7017 5320
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7523 IPTVWFBrochureupdates_559601/03/201112:24Page12
FREE EXHIBITION – VIP CODE: To register please visit www.iptv-forum.com
Group 22-24 March 2011, Discounts Available! Olympia, London Call +44 (0)20 7017 5391 5 EASY WAYS TO REGISTER Customer Services For more details, please visit Tel: +44 (0)20 7017 5506 www.iptvawards.com Fax: +44 (0)20 7017 4747 Event Code Email Bookings: [email protected] I2Q2C Email Enquiries: [email protected] web: www.iptv-forum.com Mail: PO BOX 406 STEP 1: DECIDE WHAT YOU WANT TO ATTEND (please tick options) West Byfleet Registrations booked and paid Registrations booked and paid KT14 6WL for by 10th February 2011 for after 10th February 2011 Are we mailing you correctly? 3 DAY PLATINUM PASS To update your contact details on our database please The IP&TV Industry Awards (includes IP&TV World Forum keynotes plus four stream agenda, £1699 plus VAT £1899 plus VAT visit www.updates.informa.com attendance at the IP&TV Industry Awards Gala Dinner plus VIP @20% = £2038.80 @20% = £2278.80 celebrate excellence in the global IP analyst briefing and entrance to Exhibition) VENUE DETAILS & Connected TV industry, and are 2 DAY GOLD PASS The National Hall Wednesday, 23rd March 2011, (includes IP&TV World Forum keynotes plus four stream agenda, presented at a prestigious gala attendance at the IP&TV Industry Awards Gala Dinner plus VIP £1199 plus VAT £1299 plus VAT Olympia Exhibition Centre analyst briefing and entrance to Exhibition) @20% = £1438.80 @20% = £1558.80 Hammersmith Road networking dinner at London W14 8UX Madame Tussauds, London I AM ATTENDING – DAY 1 & DAY 2 DAY 2 & DAY 3 Phone: +44 (0) 20 7385 1200 19:30 - 23:30 Madame Tussauds in London. I would like to attend the Internet Television & IPTV Training Course course. To register, please telephone +44 (0) 20 7017 4414 ACCOMMODATION DETAILS I do not want to attend the Awards Gala Dinner (subtract £150) Reduced rate accomodation can be arranged by contacting 2011 Awards Categories: I am a member of ______association. Please apply my discount EVENT EXPRESS on Tel: 01905 732737, Fax 01905 732 738 or 2010 Roll of Honour: email: [email protected] The 2011 Awards have been expanded to reflect both the growing range of service I am unable to attend – Please send me the conference documentation @ £325 + VAT @20% = £390 Real-time availability and costs on surrounding hotels can also be Most Innovative New Service: Discounts are at the discretion of Informa Telecoms and Media and are not cumulative. viewed/reserved by following this link: providers implementing IP broadcast and the growing range of application of IP. Delegates who do not pay with their booking are requested to provide a copy of their credit card / cheque details to help payment allocation. New Total £ http://www.hotelmap.com/hotelmap/?pro=M7FW2 PCCW for eye2 Staff at the event will request a credit card guarantee for delegates without proof of payment. ² Best On-Demand Solution or ² Best IP Cable, Hybrid Broadcast or Implementation for IP, Hybrid or Connected TV Service Best Subscriber Growth Achievement: STEP 2: DELEGATE DETAILS (for ease, attach your business card) – Please photocopy form for multiple bookings China Telecom SPECIAL REQUIREMENTS Connected TV ² Best Network or Access Network Please list below any special requirements you may have Delegate 1 (Mr/Mrs/Ms/Miss/Dr) Family Name ______² Best Quality Improvement Solution for Technology for IP TV Best Interactive TV Service / Application: First Name ______IP, Hybrid or Connected TV ² Best IP Workflow Solution or ADB for ‘n’ ² Best Enabling Silicon, IP or Implementation for TV Job Title______Best Consumer Device / CPE: Component Technologies for IP TV ² Company______Best Service Delivery Platform for IP TV Amino for Freedom ² Department ______TERMS AND CONDITIONS Best IP TV, hybrid or Connected TV ² Best TV Consumer Device or CPE Best Quality Improvement Solution: Email ______FEE: The fee for the event is £1899 – Price include lunch, refreshments Service Growth Achievement ² Best Multiscreen TV Service and conference documentation . All fees are subject to UK VAT @20%. Witbe Direct Telephone ______Mobile ______² Best TV App TAX: Under UK customs and excise regulations, all delegates are Address ______required to pay VAT @20%. The VAT rate is subject to change and may Best Hybrid Broadcast-IP Video Delivery Solution or Service: Announcing IP&TV Awards Entries Open! Independent Judging Panel includes: ______differ from the advertised rate; the amount you are charged will be Echostar Europe for SlingLoadedTM determined when your invoice is raised. HDS-600 R hybrid HD DVR ______Country______DIETER ENGEL GUILLAUME PAUL CANCELLATIONS: Cancellations received in writing before 8th March SVP LACROIX BERRIMAN Postcode/Zip Code ______Fax ______2011 will be subject to a service charge GBP 175. The full conference Company VP, content Chief Technology Best On-Demand Technology for IPTV Nature of Company Busines______VAT Reg no______fee remains payable after 8th March 2011. Substitutions are welcome at product marketing, Officer Ericsson for the WatchPoint® any time. It may be necessary for reasons beyond the control of the France Telecom PCCW Orange Content Management System (CMS) Delegate 2 (Mr/Mrs/Ms/Miss/Dr) Family Name Delegate 3 (Mr/Mrs/Ms/Miss/Dr) Family Name organiser to alter the content and timing of the programme or the identity of the speakers. This contract is subject to English Law. JEFF KEVIN BAUGHAN DIEGO MASSIDDA ______Best IPTV Service Delivery Platform or Client Software ARE YOU REGISTERED? You will always receive an FINKELSTEIN Director of Director of video & Netgem for NetgemTV First Name ______First Name ______ acknowledgement of your booking. If you do not receive anything, Director of Network Technical Strategy connected home please call us on +44 (0)20 7017 5506 to make sure we have received Architecture Virgin Media, UK Vodafone Group Job Title ______Job Title ______Best Internet TV Technology / Solution: your booking. 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