Accelerating business through next generation storage

Mathias Rönnbäck mathias_ronnback@dell.com Legacy storage architectures have historically been costly and complex

• Frequent vendor induced upgrades We • A la carte software relicense required with each upgrade know. • Data rigidly coupled to hardware We partnered with • Architectural limitations require traditional storage providers overprovisioning to meet evolving SLAs for years. • Siloed from the broader enterprise ecosystem

2 Confidential Storage Marketing Storage Industry Trends … 1. Budget constraints continue 2. Growth in unstructured data 3. Technology dramatically changing traditional storage architectures 4. Seeking to build upon virtualization for incremental efficiency 5. Need to leverage data to make better business decisions … creating opportunities for innovation

Storage Marketing 3 Confidential Dell embarked on a journey to create a new storage foundation based on…

Modern Storage Architectures Deep Integration

• Designed from the ground • Offering customers easy access up to be flexible and agile to new, sophisticated technologies • Uncoupled from the limitations • Deploying common technologies of any legacy architecture across a family of storage products

• Easy to use • Highly Scalable Design • Fully virtualized • No forklifts upgrades philosophy • Intelligent tiering • Innovative licensing

4 Confidential Storage Marketing Dell Storage Strategy: Superior 1 Harness state-of-the-art customer technologies to deliver benefit innovative, simple and • Acquire, deploy, and affordable solutions grow on demand • Adapt seamlessly to 2 Deliver workload-driven changing business needs architectures that are • Intelligently manage data flexible and modular assuring business continuity

3 Accelerate software … redefining the economics and service integration of enterprise storage

5 Confidential Storage Marketing Industry storage trends are changing 1 Harness traditional storage architectures state-of-the-art $45 Performance $40 Optimized technologies $35 Price / Performance to deliver $30 innovative, $25 $20 simple and $15 Cost Optimized affordable $10 solutions $5 $0 2011 2012 2013 2014 2015 2016

6 Confidential Storage Marketing Right architecture for most 2 important workloads Deliver workload- driven Big Data VDI Traditional IT Cloud architectures Business Critical Collaboration and Non-Mission Workloads Infrastructure Critical Workloads that are • I/O intensive workloads • Optimized for • Focus on $/TB • Leverage flash storage virtualized environment • Lowest TCO • Server-side cache • Price/performance • Dense enclosures flexible • Business critical • Traditional IT workloads • Server-side storage and modular • Oracle • Exchange, Lync • Cold data archive • SAP • SharePoint • Image archive • SQL Server • File, print, web • Data dump • VMware, Citrix, Hyper-V

7 Confidential Storage Marketing 3 Right technology for best innovation Dell Gale Dell Enstratius Next-generation Leading data center multi-cloud automation management software Hypervisors Dell Servers Accelerate Open, industry Dell RNA standard Virtual cache software x86 technology pools Dell Force 10 Servers Dell AppAssure and service Data center Ensuring networking business continuity Networking integration Dell Exanet Unified & Scalable Ocarina file system Dedup and Compression

Dell Compellent Storage Dell EqualLogic Multi-protocol, Virtualized enterprise class Storage

8 Confidential Storage Marketing Delivering new workload-driven architectures that simplify IT

Big Data VDI Traditional IT Cloud

Server Server Cache Cache Performance Price Cost Optimized Performance Optimized Servers • I/O intensive workloads • Optimized for • Focus on $/TB • Leverage flash storage virtualized environment • Lowest TCO • Server-side cache • Price/performance • Dense enclosures Networking • Business critical • Traditional IT • Server-side storage workloads

Flash Drives Business Critical Collaboration and Non-Mission Workloads Infrastructure Critical Workloads 15K/10K Drives • Oracle • Exchange, Lync • Cold data archive • SAP • SharePoint • Image archive Low Cost Disk • SQL Server • File, print, web • Data dump • VMware, Citrix, Storage Hyper-V Intelligent Tiering

9 Confidential Storage Marketing The Dell Storage Portfolio Workload-optimized solutions for any size enterprise Software SC& FS PS & FS MD & NX ML & TL Defined series Series Series Series Storage Workload- optimized solutions for any size enterprise Entry level to Easy-to-use Affordable, Data Dell XC/ Nutanix, enterprise virtualized entry level Protection Nexenta, solutions storage storage storage VSAN, EVO:RAIL, Multi- Unified, Modular disk Tape Storage Storage protocol virtualized IP storage Spaces, enterprise RedHat Ceph

Powered by Fluid Data technologies PowerEdge Dell Dell Dell Servers Networking Software Services

10 Confidential Storage Marketing Innovation redefines storage economics

1 #1 supplier of total storage (internal and external) worldwide in the first three quarters of 2014 based on total terabytes sold per IDC Worldwide Disk Storage Systems Tracker Q3 2014, using terabyte share data, excluding ODM. 2 #1 iSCSI storage vendor worldwide by revenue and market share for 26 out of 27 quarters (2008Q1-2014Q3) per the IDC Worldwide Quarterly Disk Storage Systems Tracker, Q3 2014. 3 #1 external DAS vendor by vendor revenue share worldwide for the past seven quarters (2013Q1-2014Q3) per the IDC Worldwide Quarterly Disk Storage Systems Tracker, Q3 2014. 4 Based on Dell analysis of competitive US list pricing from Gartner Inc., CP Storage, as May 27, 2014. Geographic limitations on comparative advertising may apply. 5 IT Brand Pulse Annual Brand Survey, August 2014. 6 ESG Lab September 2014 White Paper, “Dell Storage SC4020 TCO Analysis,” contrasting SC4020 costs over 8 years with comparable solutions from two leading vendors. 7 Results based on internal Dell analysis of online surveys, FY 2009-2014. 8 9th annual Storage magazine/SearchStorage.com Quality Awards for Midrange Arrays (Sept. 2014). 9 Dell Storage ranked #1 in storage value based on Storage Wave 17 report by analyst firm InfoPro (part of 451 Research), March 2014. 10 *Referring to Dell XC Series Appliances based on the “Dell and Nutanix Introduce a Converged VDI Application Appliance,” Dell-sponsored paper by David Floyer, November 17, 2014. Storage Marketing 11 Confidential Dell Storage SC and FS series Dynamically unifying your data center NEW SC8000 SCv2000 Storage Center SC4020 Storage Center SC200/SC220 SC280 Flash-optimized Controller “All-in-one” array Controller enclosure dense enclosure solutions

• The new $25K • Intelligent self- • Enterprise • Intelligent arrays • SC220: 2U, 6Gb • 5U expansion All-Flash array optimizing design advantage for mid- offering superior SAS expansion enclosure supports featuring size deployments performance for enclosure that up to 84x 6TB drives • Both SC8000 and Compellent Data entry-level storage supports up to SC4020 support Progression • “All-in-one” chassis 24x 2.5" drives • Up to 100TB of raw all-flash or hybrid technology (dual controllers + • Common capacity per RU 24 drive slots) with Storage Center • SC200: 2U, 6Gb • Unique ability to optional expansion management, SAS expansion • Up to 4PB raw tier between to 192 drives. remote and local enclosure capacity per 48U write- and read- data protection. supporting up to rack (w/two Storage intensive SSDs 12x 3.5" drives Center systems)

FS8600 with • Scale-out file architecture Fluid File v4 • High performance and availability Scale-out NAS • Policy-driven dedupe and compression • Single namespace up to 4PB unified storage

Storage Marketing 12 Confidential Dell Storage SCv2000 features Newest member of award- winning Dell SC series New models: • SCv2000 – 2U, 12 HDDs • SCv2020 – 2U, 24 HDDs • SCv2080 – 5U, 84 HDDs • Expansion enclosures – SC100, SC120, SC180 Common Storage Center features: • Thin Provisioning • Virtual Ports • Dynamic Controllers • Enterprise Manager % Flexible options: • Various mix of HDDs and SSDs Easily expands into • Connectivity options (FC, iSCSI, SAS and multi-protocol) enterprise-level Dell storage • Data protection with Remote DP, Local DP and Replay with one-time hardware Manager migration to SC4020 or SC8000*

13 Confidential Storage Marketing *hardware migration involves additional expense SC Series: Intelligent storage for any environment

Shared attributes Single-tier Multi-tier optimization optimization + Highest •  Self-optimizing + Enhanced Performance efficiency  Capacity  Performance  Flexibility  Efficiency • Virtualized Better value than  Investment SC8000 architecture competing entry- protection level arrays • Broad SC4000 integrations SCv2000

• End-to-end Flagship Dell solution management Intelligent entry- Enterprise advantage for for the largest storage level solutions mid-size deployments environments

14 Confidential Storage Marketing SC Series now supports FOUR array categories

Flash- Entry-Level Hybrid Traditional Optimized Flash (#1 customer choice) HDD arrays

Multi-tier flash, Single-tier, “Best of all Cost-optimized leverages WI economical RI worlds,” tiered solutions for and RI SSDs SSDs SSD and HDD bulk storage

Industry’s lowest-priced all-flash array! • (6) 480GB RI SSDs, 2.8TB raw capacity • Dramatic IOPs speed boost over HDD • Evolve to Flash-Optimized or Hybrid solution

15 Confidential Storage Marketing All-flash or Hybrid arrays evolve with your needs

Entry-Level Flash Flash-Optimized

All-flash Start small

All-flash Add more SSDs

Hybrid Add HDD tier for additional cost savings

16 Dell - Restricted - Confidential = WI SSD = RI SSD = HDD Now 3 classes of SSDs in SC portfolio Solid-state drives Spinning disk

Write- Premium Mainstream SAS intensive Read-intensive Read-intensive

• 200 GB • 480 GB • 480 GB • 300 GB (15K) • 450 GB (15K) • 400 GB • 960 GB • 960 GB • 600 GB (15K) • 1 TB (7K) • 800 GB • 1.6 TB • 1.9 TB • 1.2 TB (10K) • 1.6 TB • 1.9 TB • 3.8 TB • 2 TB (7K) • 3 TB (7K) • 4 TB (7K) • 6 TB (7K)

Dell - Internal Use - Confidential Enterprise Marketing 17 Dell - Internal Use - Confidential New technology benefits multiple SC array categories

Crank up the speed of general-purpose arrays Up to 24x more IOPs @ same cost 15K HDD  Lower latency replacement  Lower power/ cooling  Smaller footprint Optional hybrid tier (7.2K)

Reduce the cost of premium performance “flash-optimized” arrays

All writes to WI SSDs Tier 1 50% lower $/GB (Tier 2) Tier 2 Less expensive No read performance Read-only tier reduction vs. other RI SSDs Optional hybrid tier (7.2K)

Dell - Internal Use - Confidential 15K HDD Mainstream RI SSD (TLC) Premium RI SSDEnterprise WIMarketing SSD 18 Dell - Internal Use - Confidential Dell Storage PS Series and scale-out file Uncomplicated, versatile, virtualized iSCSI storage NEW

PSPS--M4110M4110 PS4100PS4100 PS4210PS4210 PS6100PS6100 PS6210 PS6500/6510PS6500/6510 PS6610 BladeBlade ArraysArrays Entry-level, Performance Performance for Performance and Powerful. Virtual. High capacity, One streamlined data advanced and simplicity business efficiency simplified Data center. enterprise center functionality for SMB responsiveness for the real world storage

• Converged • Pay as you • Next- • Scale • Next- • Enterprise storage, grow generation capacity and generation scalability: up • serversConverged and • scalabilityPay as you • 10GbENext- • performanceScale capacity • 10GbEHigh arrays • toEnterprise 2.3PB • High capacity, storage, servers grow scalability: up to ultra-dense networking • Ideal for arraysgeneration for and performance • and networking scalability 10GbE arrays • Hybridperformance SAN • Allfor Flashcritical and Ideal2.3PB for storage • Ideal for small and SMB for VDI Hybrid SAN heavy • Ideal for general • Ideal for small for SMB • Hybrid SAN for workloads • Ideal for heavy • Ideal for high- generalpurpose SMB remoteand remote •• HybridHybrid arrays deploymentsVDI •• IdealNext- generationfor VDI sequentialsequential performance purposeworkloads SMB officesoffices arraysfor VDI forand deployments and10GbE OLTP arrays workloadsworkloads data backup workloads VDIcritical and data with All Flash workloads critical data and Hybrid SAN

FS7600/7610 • File dedupe and compression Scale-out NAS FS7600/7610 • Single interface to manage file unified storage with and block data Fluid File v4

Storage Marketing 19 Confidential Introducing the Next generation arrays Dell Storage for high capacity PS6610 Series deployments • Increased performance up to 7X the previous generation

• Scale out to up to 504TB capacity per array

• Up to 50% space savings with compression of snapshots and replicas Up to 3.5X capacity Up to compared to previous arrays 98,000 IOPS* Random read performance

* Based on January 2015 Dell performance testing the PS6610ES hybrid-flash arrays using IOmeter with 4KB block and 100% random read IOs. 20 Confidential Storage Marketing Actual performance will vary depending on the workload and drive type. New Dell EqualLogic PS Series Array Software 8.0

Compression Dense Hardware VVol Support

Snapshot Savings

Before After Reduces snapshot consumption in the New dense PS series models Provides object based mapping of PS series supporting compression software virtual machines to storage resources

Default Daily Space Borrowing Smart Tags Snapshots

Ability to allow a storage manager to Enables the user to better utilize their “tag” volume objects in the storage Global, daily snapshot schedule that is storage by enabling volume snapshots group with a user supplied or executed on unprotected volumes to borrow from replica reserve application-generated string

21 Confidential Storage Marketing Let’s get started Visit dell.com/storage

22 Confidential Storage Marketing 23 Confidential Storage Marketing