Economic profile and opportunities 1

CITY OF – THE CENTRAL Western BUSINESS DISTRICT OF ’S NORTH- WEST CORRIDOR

With a vision to be “A Global City: Bold, Creative and Prosperous”, the is committed to distinguishing itself through leadership and by developing an active and engaged community that enjoys lifestyle opportunities and outstanding services, events and programs.

The City is the third largest Local Government in (by population) with 161,000 residents. Located just 25 minutes north of Perth, the City is known for its 17kms of pristine coastline, natural bushland and wetlands and more than 300 beautiful parks.

Having the unique advantage of being home to the Joondalup Learning Precinct, comprising Western University (ECU), North Metropolitan Tafe and the Academy, the City offers Australia a hub of knowledge and innovation for students, researchers, business and investors. Joondalup Key employment sectors within the City include retail, Perth health, education, and tourism. Westfield Whitford City, Lakeside Joondalup Shopping City, Centro Warwick and the Joondalup City Centre provide major retail centres for locals and visitors. One of the largest major public hospitals in WA – , is also based in the City of Joondalup.

The City is also home to and partner of the WA Joondalup AustCyber Node, based in the Joondalup Innovation Hub precinct, at . The region is one of three key cyber hubs in Australia, bringing together world-class innovation, research and resources. 25 minutes

Perth CBD

Statistics in this document have been taken from economy.id, id the population experts, https://economy.id.com.au/joondalup/ 2

CITY OF JOONDALUP 91,525 Workforce in the AT A GLANCE City of Joondalup

2019 Unemployment comparison Joondalup business count by size

In the 2019 March quarter, Joondalup has the lowest 8000 unemployment rate in comparison to Perth, Western Australia and Australia. 7000 6000 City of Joondalup 4.05% 5000 4000 Greater Perth 6.41% 3000 Western Australia 6.10% 2000 Australia 5.10% 1000 0 0% 1% 2% 3% 4% 5% 6% 7% Sole Employs Employs Employs Employs Businesses 1 – 5 6 – 19 20 – 199 200+ people people people people

City of Joondalup Metropolitan Perth Gross Regional Product $6.48 billion $41.361 billion 9,900 hectares 642, 234 hectares Geographical area 99 square km 6,422 square km Population 160,031 2,059,484 Unemployment 4.05% 6.41% Overseas born population 37.8% 32.2% 60,000 46,042 13,135 2.7 Students Local Workers Businesses million Visitors

City of Joondalup at 2050 North West at 2050 Labour Force 104,751 376,390 Jobs 64,041 224,130 Self Sufficiency 61.1% 59.5% Population 187,993 671,465 3

ECONOMIC SUCCESS GROSS REGIONAL PRODUCT

City of Joondalup’s GRP was $6.48 billion in the year ending June 2018, growing 3.5% since the year 2017. The three largest industries of the City of Joondalup in 2017/18 were health care and social assistance (17.8%), education and training (14.6%) and retail trade (10.7%). In 2016, 51% of Joondalup’s resident population live and work in the local area.

City of Joondalup’s, Health Care and Social Assistance is the largest employer, generating 10,949 local jobs in 2017/18 Industry Sector 25.0 City of Joondalup % Western Australia %

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Home to one of three cyber growth centres in The City is committed to providing in-kind support Australia for the WA Node via sponsorship, programming and promotions. Since 2014 the City has partnered with the The Innovation Hub was welcomed to Edith Cowan ECU Security Research Institute to deliver Cyber Check. University’s Joondalup Campus in 2017 following Me, an initiative which aims to ensure small to medium- many years of collaborative efforts between the sized businesses are protected from cyber threats. University and the City to attract, build and support innovative businesses. The Joondalup Innovation Hub “The added value and connections gained by is an initiative of the McGowan Government’s New clustering education, policing, cybersecurity scale- Industries Fund, a $16.7 million initiative to support ups, research and development and government and accelerate new and emerging businesses in within a designated geographical area in Joondalup Western Australia. has allowed AustCyber to partner with a critical mass of thinkers and creators. The next two to three years The New Industries Fund is providing $200,000 will undoubtedly see even more connections made, in funding each year over four years to support projects initiated and the creation of local cyber jobs.” operations and staffing at the hub, partnering with – Dr Ian Martinus, WA AustCyber AustCyber with $50,000 per year of matching funding to support the node. WA AustCyber, is part of a federal network of AustCyber nodes, part of the federal government’s Industry Growth Centres Initiative which was established through the National Innovation and Science Agenda. 18,000 WA AustCyber aims to grow the Australian cyber skilled cyber security security ecosystem, export Australia’s cyber security workers within the to the world and make Australia the leading centre for next decade cyber education. In particular through this initiative, they aim to address shortage of skilled cyber security workers around the world – where projections suggest that in Australia alone this shortage could reach 18,000 skilled cyber security workers within the next decade. 5

Full-Time Working Residents

58.4%

Population Growth Forecast

The City of Joondalup City population from present year is forecast to grow to 181,841 by 2050.

187,993 181,841 176,153 171,182 166,896 162,737 Population 161,369

2019 2021 2026 2031 2036 2041 2050

Forecast year

Population age structure Overseas born residents in Joondalup

Between 2019 and 2031, the age structure forecasts for the Joondalup is a multicultural city where in 2016, 37.8% City of Joondalup indicate a 2.8% increase in population under of people in the City of Joondalup were born overseas. working age, a 30.4% increase in population of retirement age, and a 1.4% decrease in population of working age.

60,000 30,000 25,000 50,000 20,000 40,000 15,000 30,000 10,000 20,000 5,000

10,000 0

India 0 Ireland China 0 – 19 20 – 44 45 – 69 70+ Zimbabwe South NewAfrica Zealand United Kingdom 2019 2031 6

SKILLS, KNOWLEDGE AND INNOVATION

JOONDALUP LEARNING PRECINCT

Having the unique advantage of being home to the Joondalup Learning Precinct (JLP), comprising Edith Cowan University (ECU), North Metro Tafe and the Western Australia Police Academy, the City proudly acknowledges the support of the Precinct institutions’ work with local business, government, and commercial clients to provide international education and training programs; professional and scientific services; and research and consultancy services to assist with business growth.

The mandate of the JLP encourages collaboration, advocacy and resource-sharing to deliver positive and sustainable outcomes for students, researchers, business and investors, as well as the local economy.

Total number of students 63% in the City of 20,666 Joondalup of employees have enrolled in Primary Schools a certificate level qualification or higher. 10,932 enrolled in High Schools/ 73 College Education 30,212 facilities enrolled in Edith Cowan University

Highest qualification achieved 7% 48 24% Primary Schools 37% 11%

21% High Tertiary Schools/ Institutions 20 College 5 Bachelor or higher degree Advanced diploma or diploma Other vocational qualification No qualification Not stated 7

Embracing international students in the community

International students make significant contributions to a local community’s prosperity and play a crucial role in enhancing the City’s cultural diversity and global reputation as a centre for learning, research and innovation. The flow-on effects of international education are far greater than that of tourism, due to the duration of students’ stays, their local spend, and the jobs and enduring global ties created. The sector has a reputation for providing high-quality education, and the potential to create more jobs.

Currently WA has over 50,000 international students studying in Perth with a vision to grow this to 100,000 students by 2025. In January – June 2019, metropolitan Perth attracted 39,139 enrolments and the North West region of Perth attracted 6,222 enrolments (15% of Perth’s market share) with only 2,448 international students commencing their studies in the region. Joondalup has an opportunity to grow these numbers with capable education providers across university, TAFE, private providers and schools. There is a significant opportunity to attract more students into the region and support them during their stay.

o Higher Education 4,802 VET 624 ELICOS (English Language) 486 Non-award Course 144 Schools 144

aonal India 1,462 Pakistan 497 China 400 Bhutan 376 Kenya 353 Sri Lanka 347 Nepal 331 Brazil 287 Vietnam 195 154

Tertiary Institutions of the City are:

• Edith Cowan University • North Metropolitan TAFE WA • Western Australia Police Academy • AMA International Academy • National Electrical Communications Association 8

FINANCIAL ENVIRONMENT AND COSTS

Gross Weekly Individual Income

14.0 12.0 10.0 8.0 6.0 4.0 2.0

Percentage of population Percentage 0.0

$1 – $149 $150 –$300 $299 –$400 $399 – $500$499 – $650$649 –$800 $799 – $999 $1,000$1,250 – $1,249$1,500 – $1,499$1,750 – $1,749$2,000 – $1,999 $3,000– $2,999 or more Negative income/nil City of Joondalup % Western Australia %

Median weekly household income $1,957 $1,957 Median house value Median weekly City of Joondalup Western Australia household income $591,520 $465,312 Housing tenure

Median unit value

City of Joondalup Western Australia Owned Mortgaged Rented 36% 45% 17% $343,123 $352,615 9

INVESTMENT LEGEND Joondalup Strategic Metropolitan Centre Proposed Future Expansion of RS RSS City Centre MARMION AENUE EACH Strategic Tourism Site Future Strategic Tourism Site CURRAMBINE MITCHELLSTATION REEWAY CP Possible Expansion of Car Parks CONNOLLY DRIE JALP BURNS BEACH ROAD by the Public Transport Authority BURNS BEACH Railway Stations and Future

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OCEAN REEF BOAT HARBOUR HEATHRE HEATHRIDGE JOONDALUPEEATER DRIE LEISURE CENTRE

J O CP O N EDGEWATER D A L OCEAN REE ROAD U MEDICAL CENTRE EDGEWATER P G A T STATION E

KITESURFING MLLAL AREA EL WOODVALE HOSPITAL

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WHITFORD HEPBURN HEIGHTS SLE NODES CONSERVATION AREA GREENWOOD HEPBURN AENUE STATION HILLARYS BOAT HARBOUR ROAD

MARMION AENUE SRRET CRA REE

SORRENTO DUNCRAIG GLENGARRY GREENWOOD BEACH LEISURE CENTRE HOSPITAL VILLAGE W E S T WARWICK

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BEACH ROAD 10

CITY OF JOONDALUP HAS SEVERAL Recent investments and developments PROJECTS THAT ARE BEING DEVELOPED into Joondalup AND SEEKING INTEREST FOR PARTNERSHIP Completed • Prime House State Government Offices – Davidson Private Public Project opportunities: Terrace, Joondalup – $31 million • Four storey teaching and research space at Edith • Ocean Reef Marina (recently approved with future Cowan University, Joondalup – $10 million opportunities); • Quest short-term accommodation apartments – • Joondalup Performing Arts and Cultural facility – Boas Avenue, Joondalup – $14 million $60 – $90 million; • Burns Beach Café/ restaurant – develop concept Under construction design; • Iluka Plaza mixed commercial development - Burns • Pinnaroo Point – Café/Kiosk: design development; Beach Road, Iluka $8 million • Boas Place; • Extensions and refurbishments of Mullaloo Plaza • Joondalup City Centre Development; Shopping Centre – Koorana Road, Mullaloo – • Land optimisation projects; $2 million • Heathridge Park Master Plan; • ECU Science Building, Joondalup – $39.3 million • Warwick Community Facilities; and • Hillarys Plaza mixed commercial development – • Edgewater Quarry Master Plan. Banks Avenue, Hillarys – $5 million • Arthouse – mixed commercial and multiple dwelling – Ocean Reef Marina Grand Boulevard, Joondalup – $40 million • 22 multiple dwellings – Marri Road, Duncraig – Ocean Reef Marina is set to become a world-class $6 million waterfront precinct providing recreational, tourism, residential and boating facilities for local residents and Approved between July/August 2019: visitors alike, with capacity for 550 boat pens, 200 • Odyssey Residences at Beaumaris Beach, by boat stackers and a diverse mix of 1,000+ new homes, Brightwater Care Group – 58 aged and dependent approximately 12,000 square metres of retail and persons’ dwellings development – Burns Beach commercial space, integrated with 2.6ha of Road, Iluka – $24 million high-quality public open space. Premier Mark • Extensions and refurbishments of Ocean Reef McGowan announced a commitment $120 million to Shopping Centre – Marina Boulevard, Ocean Reef – enable planning and construction of the Ocean Reef $2 million Marina, undertaken by LandCorp, with key involvement • Office and apartment development – Banks of the City of Joondalup. Construction to commence Avenue, Hillarys – $3.5 million in late 2020. • 23 multiple dwellings – Koorana Road, Mullaloo – $5.75 million • 24 multiple dwelling development – Burns Beach Road, Iluka – $6 million For further information on investment opportinities contact [email protected] Value of Building Permits Issued

$300,000,000 $250,000,000 $200,000,000 $150,000,000 $100,000,000 $50,000,000 254,413,875 86,516,085 82,981,291 $0 254,413,875 189,408,854 213,489,718 158,116,855 197,501,066 222,598,208 157,971,949 2014/15 2015/16 2016/17 2017/18 2018/19

Residential Non-residential The graph above displays the value of the residential and non-residential building approvals for the City of Joondalup. 11

Hillarys Boat Harbour 12

TOURISM AND LEISURE

The City of Joondalup is home to a number of tourist attractions including Hillarys Boat Harbour, the most visited attraction in Perth.

Joondalup is a place where you can experience the pristine coastline, encounter unique wildlife experiences and explore shopping options ranging from the boutique through to luxury all within the City of Joondalup.

In 2017/18 there were over 2.7 million visitors in the City of Joondalup; with total $766.4 million in visitor spend and an additional value of $438.2 million. 5.48% of total tourists into Perth visit the Joondalup region and there is opportunity to attract more visitors.

• Over 90,000 visitors come to visit friends and family • 59,000 visit Joondalup for a holiday • Nearly 7,000 visits for business • 9,500 visits for educational purposes

48.9% of tourists visiting Joondalup are international visitors staying overnight, with domestic day trips at 38.5% and 15.3% domestic visitors staying overnight.

Where are the City’s vistors coming from? 2017/18

35.8% 48.9%

15.3%

International Visitor Nights (%) Domestic Visitor Nights (%) Domestic Day Trips (%) 13

OFFERINGS FOR TOURISTS AND VISITORS

The City of Joondalup boasts 17km of pristine Indian Ocean coastline, where unique wildlife experiences can be encountered and shopping options range from boutique through to luxury.

Nowhere else can you discover spectacular marine life in one day than at the Aquarium of Western Australia (AQWA) located at one of Western Australia’s top tourist attractions Hillarys Boat Harbour offering a wide appeal of day time and night life entertainment with a great variety of bespoke art and souvenir shops, cocktail bars, fine dining and family-friendly restaurants. Hillarys Boat Harbour is also the gateway into .

Some of the best retail therapy can be found in Joondalup at Lakeside Joondalup Shopping City, one of WA’s largest shopping destinations, with direct train access from Perth CBD.

The City of Joondalup is home to a vast range of native wildlife from kangaroos and long-necked turtles through to a a diverse range of birds all spread among more than 370 parks and reserves including Yellagonga Regional Park. NEW DEVELOPMENTS

Ocean Reef Marina

The City’s coastal skyline is blossoming, with the Ocean Reef Marina set to become a world-class waterfront precinct providing recreational, tourism, residential and boating facilities. Construction is planned to commence in 2020. When complete, the development will feature 12,000sqm of retail and commercial space and capacity for 565 boat pens, making it the perfect place to experience Western Australia’s enviable lifestyle.

Whitfords Health and Well Being Hub

The coastline will soon become a health and wellbeing hub which will include a fitness staircase, a regional playspace, picnic shelters and park furniture as well as outdoor fitness equipment. 14

CITY OF JOONDALUP HOSTS MULTIPLE CULTURAL, BUSINESS SPORTING AND MUSIC EVENTS

Some of Joondalup’s key events include:

• Joondalup Festival; • City of Joondalup’s Valentine’s Concert; • Urban Couture; • Artist in Focus Event; and • Little Feet Festival. 15

CITY OF JOONDALUP BASED ASSETS AND RETAILERS

developed/ major clubs and 162 buildings 14 developing parks 5 bars in city centre

259 parks 104 natural areas 50 sports facilities

community 912km 16 centres 238 playgrounds pathways 16

CONNECTIVITY

JOONDALUP IS A METROPOLITAN CITY 21 KILOMETRES NORTH OF PERTH’S CBD WHERE YOU CAN VISIT BY AIR, LAND AND WATER.

A gateway to the Northern corridor and Rottnest Island

Known as Perth’s CBD of the North, the City of Joondalup is highly accessible and connected by road, rail, water and air. With major arterial roads, railway line, helicopter pads and ferry’s connecting Joondalup to both North and South of the State, all running through the City of Joondalup, offer the best access to journeys north, south or west:

• With transport networks and Joondalup railway line • 25 minute (21km) drive from Perth CBD to the City to Joondalup • 30 minute (26km) drive from (PER) to Joondalup • 12 minutes helicopter ride to Rottnest Island • 40 minute ferry ride to Rottnest Island • Eight stations from the Joondalup train station to Perth underground station • 17.5km of pristine coastline which is connected via road and cycling trails including Burns Beach to 17 JINAN Distance SINGAPORE 7,264km Distance Flying 3,898km 14.5 hours Flying Time Difference SHANGHAI 5 hours 0 hours Distance Time Difference 6,991km 0 hours Flying 9 hours KUALA LUMPUR Time Difference Distance 0 hours Distance 3,469km 3,898km Flying Flying 4.5 hours 5 hours Time Difference SEOUL MUMBAI Time Difference 0 hours 0 hours Distance Distance 6,991km 7,265km Flying Flying 9 hours 9 hours HUZHOU Distance Time Difference Time Difference 7,046km +1 hours -2.5 hours Flying 9 hours DUBAI Time Difference Distance 0 hours 9,022km Flying 12 hours Time Difference -4 hours LONDON TOKYO Distance Distance 14,466km 7,891km Flying Flying 18 hours 10 hours Time Difference Time Difference -8 hours +1 hour

JOONDALUP PERTH CAPE TOWN Distance 8,715km Flying 11 hours AUCKLAND Time Difference Distance -6 hours 5,254km Flying 7 hours Time Difference Gateway to the world +4 hours The City has a global outlook, delivering initiatives to empower local businesses to access global markets, encourage the exchange of knowledge and enable international trade and investment in the City.

The City’s Sister City relationship with Jinan, China has benefitted local businesses and the community with numerous cultural and commercial activities successfully established. Representing one of the Asia-Pacific’s most unique and exciting business locations, the City and its JLP partners are committed to focusing on the future, creating a vibrant and exciting City encouraging and attracting a variety of investors and visitors from around the world. 18

ABOUT THE ECONOMIC DEVELOPMENT TEAM

From left to right: Nashid Chowdhury, Michael Faulkner, Rebecca Kennedy, William Barry and Andrea Killeen

Economic development is often considered to be the • Accessing global market opportunities through realm of Commonwealth and State Governments, inbound and outbound missions; however Local Governments play an integral role to • Gaining insights through thought leadership initiatives improving the economy. such as the Joondalup Business Forums; • Advocating for the needs of Joondalup economy; The City has an Economic Development Team who are • Providing you with access to City of Joondalup innovative, professional and solutions focused advocates statistics including Economic Profile, Population for attracting, growing and connecting businesses locally forecasts, community profile and social atlas; and globally. • Keeping you updated with business and investor A key focus for the team is the delivery of the City’s information about the City in the Business section Economic Development Strategy, which has a vision of a of the City of Joondalup’s website and online high performing, thriving economy supported by a culture e-newsletter; and of entrepreneurship, investment, spirit of collaboration • Supporting you to access the Joondalup Innovation and innovation with a focus of enabling Joondalup to Fund. continue transforming into a global, digital and destination For further information, visit the City of Joondalup’s city. The team can support you by: website, or contact the City of Joondalup’s Economic • Welcoming and connecting you to the Joondalup Development team at [email protected], business community; or call 9400 4253 or 9400 4407. • Supporting your businesses to become globally, digitally and destination ready; • Facilitating trade and investment opportunities locally and globally; For more information, please contact the Economic Development Team

T: 9400 4253 or 9400 4407 E: [email protected] joondalup.wa.gov.au

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