Economic profile and opportunities 1
CITY OF JOONDALUP – THE CENTRAL Western BUSINESS DISTRICT Australia OF PERTH’S NORTH- WEST CORRIDOR
With a vision to be “A Global City: Bold, Creative and Prosperous”, the City of Joondalup is committed to distinguishing itself through leadership and by developing an active and engaged community that enjoys lifestyle opportunities and outstanding services, events and programs.
The City is the third largest Local Government in Western Australia (by population) with 161,000 residents. Located just 25 minutes north of Perth, the City is known for its 17kms of pristine coastline, natural bushland and wetlands and more than 300 beautiful parks.
Having the unique advantage of being home to the Joondalup Learning Precinct, comprising Edith Cowan Western University (ECU), North Metropolitan Tafe and the Western Australia Police Academy, the City offers Australia a hub of knowledge and innovation for students, researchers, business and investors. Joondalup Key employment sectors within the City include retail, Perth health, education, and tourism. Westfield Whitford City, Lakeside Joondalup Shopping City, Centro Warwick and the Joondalup City Centre provide major retail centres for locals and visitors. One of the largest major public hospitals in WA – Joondalup Health Campus, is also based in the City of Joondalup.
The City is also home to and partner of the WA Joondalup AustCyber Node, based in the Joondalup Innovation Hub precinct, at Edith Cowan University. The region is one of three key cyber hubs in Australia, bringing together world-class innovation, research and resources. 25 minutes
Perth CBD
Statistics in this document have been taken from economy.id, id the population experts, https://economy.id.com.au/joondalup/ 2
CITY OF JOONDALUP 91,525 Workforce in the AT A GLANCE City of Joondalup
2019 Unemployment comparison Joondalup business count by size
In the 2019 March quarter, Joondalup has the lowest 8000 unemployment rate in comparison to Perth, Western Australia and Australia. 7000 6000 City of Joondalup 4.05% 5000 4000 Greater Perth 6.41% 3000 Western Australia 6.10% 2000 Australia 5.10% 1000 0 0% 1% 2% 3% 4% 5% 6% 7% Sole Employs Employs Employs Employs Businesses 1 – 5 6 – 19 20 – 199 200+ people people people people
City of Joondalup Metropolitan Perth Gross Regional Product $6.48 billion $41.361 billion 9,900 hectares 642, 234 hectares Geographical area 99 square km 6,422 square km Population 160,031 2,059,484 Unemployment 4.05% 6.41% Overseas born population 37.8% 32.2% 60,000 46,042 13,135 2.7 Students Local Workers Businesses million Visitors
City of Joondalup at 2050 North West at 2050 Labour Force 104,751 376,390 Jobs 64,041 224,130 Self Sufficiency 61.1% 59.5% Population 187,993 671,465 3
ECONOMIC SUCCESS GROSS REGIONAL PRODUCT
City of Joondalup’s GRP was $6.48 billion in the year ending June 2018, growing 3.5% since the year 2017. The three largest industries of the City of Joondalup in 2017/18 were health care and social assistance (17.8%), education and training (14.6%) and retail trade (10.7%). In 2016, 51% of Joondalup’s resident population live and work in the local area.
City of Joondalup’s, Health Care and Social Assistance is the largest employer, generating 10,949 local jobs in 2017/18 Industry Sector 25.0 City of Joondalup % Western Australia %
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Home to one of three cyber growth centres in The City is committed to providing in-kind support Australia for the WA Node via sponsorship, programming and promotions. Since 2014 the City has partnered with the The Innovation Hub was welcomed to Edith Cowan ECU Security Research Institute to deliver Cyber Check. University’s Joondalup Campus in 2017 following Me, an initiative which aims to ensure small to medium- many years of collaborative efforts between the sized businesses are protected from cyber threats. University and the City to attract, build and support innovative businesses. The Joondalup Innovation Hub “The added value and connections gained by is an initiative of the McGowan Government’s New clustering education, policing, cybersecurity scale- Industries Fund, a $16.7 million initiative to support ups, research and development and government and accelerate new and emerging businesses in within a designated geographical area in Joondalup Western Australia. has allowed AustCyber to partner with a critical mass of thinkers and creators. The next two to three years The New Industries Fund is providing $200,000 will undoubtedly see even more connections made, in funding each year over four years to support projects initiated and the creation of local cyber jobs.” operations and staffing at the hub, partnering with – Dr Ian Martinus, WA AustCyber AustCyber with $50,000 per year of matching funding to support the node. WA AustCyber, is part of a federal network of AustCyber nodes, part of the federal government’s Industry Growth Centres Initiative which was established through the National Innovation and Science Agenda. 18,000 WA AustCyber aims to grow the Australian cyber skilled cyber security security ecosystem, export Australia’s cyber security workers within the to the world and make Australia the leading centre for next decade cyber education. In particular through this initiative, they aim to address shortage of skilled cyber security workers around the world – where projections suggest that in Australia alone this shortage could reach 18,000 skilled cyber security workers within the next decade. 5
Full-Time Working Residents
58.4%
Population Growth Forecast
The City of Joondalup City population from present year is forecast to grow to 181,841 by 2050.
187,993 181,841 176,153 171,182 166,896 162,737 Population 161,369
2019 2021 2026 2031 2036 2041 2050
Forecast year
Population age structure Overseas born residents in Joondalup
Between 2019 and 2031, the age structure forecasts for the Joondalup is a multicultural city where in 2016, 37.8% City of Joondalup indicate a 2.8% increase in population under of people in the City of Joondalup were born overseas. working age, a 30.4% increase in population of retirement age, and a 1.4% decrease in population of working age.
60,000 30,000 25,000 50,000 20,000 40,000 15,000 30,000 10,000 20,000 5,000
10,000 0
India 0 Ireland China Malaysia 0 – 19 20 – 44 45 – 69 70+ Zimbabwe South NewAfrica Zealand United Kingdom 2019 2031 6
SKILLS, KNOWLEDGE AND INNOVATION
JOONDALUP LEARNING PRECINCT
Having the unique advantage of being home to the Joondalup Learning Precinct (JLP), comprising Edith Cowan University (ECU), North Metro Tafe and the Western Australia Police Academy, the City proudly acknowledges the support of the Precinct institutions’ work with local business, government, and commercial clients to provide international education and training programs; professional and scientific services; and research and consultancy services to assist with business growth.
The mandate of the JLP encourages collaboration, advocacy and resource-sharing to deliver positive and sustainable outcomes for students, researchers, business and investors, as well as the local economy.
Total number of students 63% in the City of 20,666 Joondalup of employees have enrolled in Primary Schools a certificate level qualification or higher. 10,932 enrolled in High Schools/ 73 College Education 30,212 facilities enrolled in Edith Cowan University
Highest qualification achieved 7% 48 24% Primary Schools 37% 11%
21% High Tertiary Schools/ Institutions 20 College 5 Bachelor or higher degree Advanced diploma or diploma Other vocational qualification No qualification Not stated 7
Embracing international students in the community
International students make significant contributions to a local community’s prosperity and play a crucial role in enhancing the City’s cultural diversity and global reputation as a centre for learning, research and innovation. The flow-on effects of international education are far greater than that of tourism, due to the duration of students’ stays, their local spend, and the jobs and enduring global ties created. The sector has a reputation for providing high-quality education, and the potential to create more jobs.
Currently WA has over 50,000 international students studying in Perth with a vision to grow this to 100,000 students by 2025. In January – June 2019, metropolitan Perth attracted 39,139 enrolments and the North West region of Perth attracted 6,222 enrolments (15% of Perth’s market share) with only 2,448 international students commencing their studies in the region. Joondalup has an opportunity to grow these numbers with capable education providers across university, TAFE, private providers and schools. There is a significant opportunity to attract more students into the region and support them during their stay.