A magazine for Swedish Match’s shareholders and other interested parties · NO 1 · FEBRUARY 2000
South Africa – platform for new markets
The acquisition of Leonard Dingler provides Swedish Match with access to new and exciting markets, in both South Africa and its neighboring countries. More than 300 persons are employed at the snuff and pipe tobacco plant. PAGES 8–10
Partnership “Structural changes Detailed strategy characterized 1999” behind success General Cigar Holdings and Swedish Match AB recently announced, that they have “Swedish Match’s sales increased by 15% to Swedish Match’s big cigar success is La Paz. signed definitive agreements for Swedish SEK 9,420 M in 1999 Ð a year characterized by Behind its success lies a carefully thought-out Match to acquire a 64% interest in General structural changes,” says Sven Hindrikes, branding strategy. Maaike Oomen, Interna- Cigar. Executive Vice President and Chief Financial tional Brand Manager for La Paz, knows how PAGE 2 Officer. important details are. PAGE 3 PAGE 12 2 A MAGAZINE FOR SWEDISH MATCH’ S SHAREHOLDERS AND OTHER INTERESTED PARTIES NO 1 á FEBRUARY 2000 Swedish Match to make major investment in General Cigar Holdings