When: November 1stDecember 9th
Tweets (Start on the 1st, then continue throughout the week)
● The Pitt News mobile app is here! Download the TPN App for FREE for coupons, news, prizes on our trivia and more! #TapThatApp ● Need to look up Shuttle times? Not sure SafeRider is running? The Pitt News app tells you what you need to know. Download it today! #TapThatApp ● The Pitt News has a new mobile app! Download it for FREE to stay up to date with the news, win prizes on our trivia game, and more! #TapThatApp ● Now The Pitt News can be in the palm of your hand! Download the FREE, brand new Pitt News mobile app to stay connected! #TapThatApp ● You can read the news, get coupons, and have a campus map all on the go with the NEW Pitt News mobile app. Download for FREE today! #TapThatApp ● The Pitt News is mobile! Download our new app for FREE to receive news, discounts, social media, and campus resources on the go! #TapThatApp ● Forgot to pick up The Pitt News? Now you can have it wherever you go with our NEW mobile app! Download it for free today! #TapThatApp ● Need to know how many washers are open for your laundry day? Download The Pitt News app to get Laundry Viewer plus other FREE tools! #TapThatApp ● Prove to your friends you’re the best at Pitt Trivia! Download The Pitt News App and play the trivia against friends campuswide! #TapThatApp ● The Pitt News Mobile App is available for iPhone, iPad, and Android. Download it for FREE on Google Play or the Apple Store today! #TapThatApp
Facebook Message (Start on 1st and can continue) The Pitt News is proud to announce the release of The Pitt News Mobile App! The app will allow you to receive news, photos, and offers directly to your phone. It also includes a trivia game with weekly prizes, as well as a campus map and other useful Pitt Tools. This FREE app is available NOW for iPhones iPads and Androids! It’s never been easier to stay connected so go ahead and TAP THAT APP! (Include Simpler, only iPhone Version of Tap that App Flyer in Drew’s folder) REPEAT ON TUESDAY AND THURSDAY WITH DIFFERENT WORDING
Alumni Network Message to Ron ([email protected]) November 1st
Subject of Email: The Pitt News Mobile App
Dear University of Pittsburgh Alumni,
The Pitt News is proud to announce the release of its brand new mobile app! This app is a great tool for alumni and has many features you will enjoy. Included in the app is our campus news so you can stay uptodate on all things Pitt! Also, stay connected with the Pitt Community through the social media section of our app, which provides outlets to The Pitt News Twitter, Facebook, and Instagram accounts. Our app has many other exciting tools, such as a campus map, local offers for in and around the Oakland campus, and an event calendar to keep you posted on upcoming events!
Download the app today and support The Pitt News! The Pitt News mobile app is available for free on iPhone, iPad, and Android! You can download the app today at the Apple Store or on Google Play. We hope that you utilize and enjoy this new app just as much as we do!
Hail to Pitt!
The Pitt News The Pitt News Truth, Virtue, And All Things Pitt
Chalk Designs on the Ground (Start on 1st and continue all week) Areas of Campus to Chalk on Outside Cathedral of Learning Outside William Pitt Union Quad Stairs leading to Quad Posvar (under the giraffe) Area that connects David Lawrence and Posvar Near Pete Sutherland Close to PA/Panther Halls Chalk Designs See Board Chalk Sayings Friday Messages “Download The Pitt News Mobile App for FREE Today!” “The Pitt News is Mobile! TAP THAT APP!” “THE PITT NEWS APP IS HERE! NOW FOR IPHONE IPAD AND ANDROID” Starting on Monday “Have you seen PAGE 3 of The Pitt News today?” Chalk Saying in Classrooms (start on early Monday morning at 6 AM) “Tap that App!” or “Have you see PAGE 3 of The Pitt News?”
Flyers around Campus and in Dorms (All Week Long) Tap that App Flyer Shrink Plain Tap that App Flyer to have it four times on one sheet of paper Print out at SORC Hand out to RA friends and put around Campus Have you seen PAGE 3 of The Pitt News? Flyer Apply same concept from Tap that App Flyer Above Place around campus
Full Page (November 4th) On page 3 of The Pitt News, have full page ad (the Tap That App w/ all 3 devices) that will correlate with the Have you seen page 3 of The Pitt News? flyer that will be around campus
Website Banner (Start on November 4th and continue it) See Banner in Ads Folder
Website Corner Ad See Ad in Ads Folder
InHouse Fillers (Start on 4th, continue on all week) Taking the simple ‘Tap that App’ flyer and putting it as filler ads in TPN
InHouse Ads ● Create 1/2 Island and 1/4 Ads to run in paper. Base them on Full Page but simplify
Napkin Ad w/ Sodexo (Starting on 1st, and continuing) Email Kristen Lauteri ([email protected]) Give her 4 by 6 Tap that App ad CONFIRMED Tabling Event 1st Tabling Event on 11/4 11:151:15 outside WPU 11/5 Towers lobby from 122 11/6 Sennott 122 11/7 Sutherland from 46 11/14 TOWER 122 Tabling Event TShirt Giveaway: ● Student has to download app to play ● Have gold/blue solo cups and ping pong balls ● If a student makes it in a cup they win a tshirt ● Possibly have other prizes the furthest cup is a concert ticket, other cups are tshirts ● Promote through Twitter, email Campus Connect ● Make a sign/poster ● Play pumpup Music ● Bring the iPad to all tabling events ● PLAN B ○ For any event. Plan B will be a Raffle Contest. Anyone who shows us they’ve downloaded the App will receive a TShirt and then be entered to win a raffle contest for Concert Tickets. THIS WILL BE PLAN A FOR SENNOTT and other more serious buildings
Campus Connect “Tap That App! The Pitt News has launched its Mobile App! Download it today for free! Look for us by the WPU from 111 today for GIVEAWAYS!”
Student Events Calendar Applied to have Tabling Event placed on Academic Calendar
Video Short version on Video Screens Longer versions on Website and App Put onto TPN Youtube Channel
Alumni Newsletter (Pitt Connection) link to website containing the full page ad of The Pitt News App sent on the November 12th Pitt Connection
Bulletin Boards in Dorm Create PowerPoint Presentation to present to Res Life that will act as template for Bulletin Boards around Campus
WPTS Shoutout See separate Tap that App WPTS doc
Flyers in WIlliam PItt UNion Have them approved in WPU Lobby Information Desk Alter Full Page Ad Give them 5 or so copies
Media Screens More Complex version of Napkin Flyer found in Folder
Reminder Campaigns While You Wait Campaign Place bold colored flyers in locations across campus where people are typically waiting with nothing to do Locations ● Elevator Lobbies (WPU, Cathy (in Elevators), Posvar, Sennott, Alumni, Towers, Mervis,Hillman) ● Self Service Printers ○ Benedum, Bruce, Towers, Sennott, Posvar, Union ● Bus Stop Shelter outside Joe Mamas and CoL ● Outside Big Lectures ○ Cathy, Posvar, David Lawrence, Sennott
Get the Greeks to Download the App! ● 1700 more Downloads in a Two Week Span ● Matt Pitches on Sunday Meeting with Greek Board ● On a Sunday, Drew gives Matt and I the official number that will begin the 1700 Benchmark ○ Everyday during that span, Matt and I get the number and monitor the progress as well as keep the Greeks informed ● Greeks would receive free advertising if 1700 benchmark is reached
Why Do You Love the App? ● Ask people to tweet us our favorite things about the Pitt News mobile app and one winner will receive Concert Tickets ○ TWEETS: ○ What’s your favorite feature of The Pitt News Mobile App? Tweet us your answer and you could WIN concert tickets! #TapThatApp ○ Did you download The Pitt News Mobile App? If so, tweet us why you love it for a chance to win FREE concert tickets! #TapThatApp ○ Why do you tap our app? Tweet us your favorite feature of The Pitt News Mobile App & you could WIN FREE concert tickets! #TapThatApp ○ Do you have The Pitt News Mobile App on your phone? Tweet us why you love it for a chance to win concert tickets! #TapThatApp ○ WIN CONCERT TICKETS! Tweet us your favorite feature of The Pitt News Mobile App to enter to win! #TapThatApp ○ Tap that app! Download The Pitt News Mobile App for free and tweet us why you love it to enter to win concert tix! #TapThatApp
Study Break Campaign ● Run during finals week/week before ● Create ad telling students to take a break and download the app