1
Monthly Performance Pack October 2010
Sheryl Holland, Publicist, BBC iPlayer BBC Marketing, Communications & Audiences T. 020 8008 5294 | M. 07912 583654 | E. sheryl.holland@bbc.co.uk
Please refer to slide 6 for guide footnotes. 2 Monthly summary – October 2010
• In total the BBC iPlayer received 139 million requests for TV and radio programmes in October, including both online platforms and devices and BBC iPlayer on Virgin Media TV. This was a month-on-month increase of +22%, with requests up +43% year-on-year, and set a new monthly record for the service.
• Returning Autumn titles boosted TV performance, including The Apprentice and Waterloo Road, as well as new drama series Single Father and Lip Service. Comedy also delivered strongly as usual, including Mock the Week and Michael McIntyre’s Comedy Roadshow.
• The Ryder Cup was the most requested radio programme, with a range of programmes from across Radio 1, 2, 4 and 5Live making up the remainder of the top 20 including The Unbelievable Truth, The News Quiz, and special Radio 1 programmes …Presents Mumford & Sons Live and Fearne with Robbie and Gary, performing well.
• Live TV viewing via the BBC iPlayer increased again this month, to make up 11% of all TV programme requests, as also did live radio listening (making up 72%) – influenced primarily by the Ryder Cup.
Consistent with previous months:
• The profile of BBC iPlayer users is evening out over time in terms of male/female ratio, but remains strongly under-55 in terms of age, which is younger than the typical TV viewer or radio listener’s profile.
• BBC iPlayer is used for TV at roughly the same time of day as linear TV viewing, although there is proportionally more daytime and late-peak use. For radio, BBC iPlayer is used far more in daytime than traditional radio listening, which peaks at breakfast-time.
Please refer to slide 6 for guide footnotes. 3 Index Page
Overview for BBC iPlayer across all platforms 4
Monthly requests 7
Average daily requests 8
Average daily users 9
Weekly requests 10
Weekly users 11
Minutes per user per week 12
Top TV programmes 13
Top radio programmes 14
Live vs on-demand 15
Use of BBC iPlayer for TV by time of day 16
Use of BBC iPlayer for radio by time of day 17
Profile of BBC iPlayer users 18
Glossary 19
Please refer to slide 6 for guide footnotes. 4 Total monthly BBC iPlayer requests across all platforms Includes Virgin Media In total the BBC iPlayer saw a record-breaking 139 million requests for programmes across all platforms in October 2010, driven by all-time-high figures for TV requests on online platforms and Virgin Media iPlayer.
Virgin Media BBC iPlayer TV requests
Online BBC iPlayer TV requests 139 130 Online BBC iPlayer radio requests 123 120 118 119 24.0 114 116 117 114 114 107 20.2 19.8 19.6 97 17.8 17.3 16.7 20.5 20.8 19.0 19.8 87 85 87 18.5 81 78 76 76 18.1 69 16.7 15.8 16.3 62 14.8 16.2 77.0 84.1 15.3 14.8 68.2 67.0 73.4 68.7 69.6 70.1 14.1 59.6 65.2 67.9 65.7 14.7 53.2 44.5 36.7 44.9 43.3 37.2 39.1 36.5 36.0 30.8
33.3 26.8 29.3 28.2 32.3 29.9 30.4 32.7 30.6 27.3 28.1 28.4 31.3 Millions of requests of Millions 23.6 25.4 24.7 25.7 25.5 26.5 26.1
16.1 18.4
Jul Jul
Apr Jun Apr Jun
Feb Mar Oct Feb Mar Oct
Aug Nov Dec Aug Sep
May May
Sept
Jan Jan 09 Jan 10
Please refer to slide 6 for guide footnotes. There were measurement problems on 10-11 June which resulted in overcounting on these days. 5 Requests for programmes by device type Includes Virgin Media
October saw increases in BBC iPlayer requests across all platforms.
Number of requests % of requests (millions) 139 140 130 17% 16% 15% 15% 16% 16% 14% 17% 17% 17% 123 19% 19% 19% 18% 18% 17% 120 116 118 117 118 24 120 114 113 114 4% 20 1% 1% 3% 4% 4% 4% 4% 107 5% 4% 5% 4% 5% 5% 4% 4% 20 20 Other devices 18 17 17 21 6 97 21 5 19 20 100 19 87 87 6 5 5 5 Virgin Media 85 5 6 18 5 5 5 4 80 16 4 Wii 17 16 1 1 4
60 PS3
74% 75% 74%
73%
75%
73%
73% 72% 70% 70%
99 71%
71% 75% 71%
95 76% 88 86 75% 91 85 89 80 83 81 85 81 Computers 40 73 64 62 62 Mobile devices 20 TOTAL 5 5 5 5 5 6 6 7 7 7 6 7 6% 6% 6% 6% 6%
0 5 3 5% 5% 3% 1% 1% 4% 4% 5% 5% 5% 5%
Jul
Jul
Apr Jun
Oct Nov Oct
Feb Mar
Apr Jun
Aug Sep Dec Aug Sep
Oct Nov Oct
Feb Mar
May
Aug Sep Dec Aug Sep
May
Jul 09
Jul 09
Jan Jan 10 Jan Jan 10
Virgin Media data arrives later than online stats, therefore the remainder of this report is only for the online BBC iPlayer, available via computer / mobile / games consoles.
NB: iPhone data missing over 10 Nov–02 Feb, and Wii stats missing over 22-31 March, due to technical problems Please refer to slide 6 for guide footnotes. 6 Notes on figures in this report
These notes apply to pages 4 to 17 in this pack and should be included as footnotes as relevant when quoting any of these figures. A glossary is on page 19. • This data is collected via a BBC internal data warehouse (BBC iStats). The methodology adheres to industry standard guidelines as defined by JICWEBs and ABCe, with the exception that the BBC data is based on a 25% sample of users and not 100%. The BBC are working towards 100% sample over the coming months • In 2009 the BBC refined its methodology for measuring AV requests, so figures for 2007/8 are not comparable. There may be further changes in the data in future releases as we continue to refine the methodology • Please quote the source of these figures as “BBC iStats” • Unless specified otherwise, figures include requests for both on-demand catch-up (streams and downloads), or views of live simulcasts • We cannot report download playback due to data privacy restrictions • All data is for the UK only and excludes listening outside the UK • January 09 data excludes 1-4 January 09 since changes were made to the measurement system on 5 January • This data includes requests via the BBC iPlayer on any BBC website – whether on a programme, channel or station page, via the pop-out console, or on the BBC iPlayer website itself • None of this data following is for the BBC iPlayer on Virgin Media’s TV service - all is for the online BBC iPlayer, available via computer / mobile / games consoles • This report does not include requests for web-only content (such as online news or sport coverage) – only requests for full-length programmes which have been transmitted on a TV channel or radio station
Please refer to slide 6 for guide footnotes. 7 Monthly BBC iPlayer online requests
There were a record 115m requests to the online BBC iPlayer in October 2010, boosted by a new benchmark of 84.1m TV content requests, while requests for radio content also increased month-on-month to 31.3m.
120 115 110 Radio Requests 104 101 101 99 100 98 95 100 TV Requests 93 94 31.3 89 32.7 . 30.4 79 32.3 29.9 33.8 30.6 28.1 80 27.3 28.9 71 71 28.2 69 29.3 63 65 61 61 26.1 60 54 25.7 25.5 26.5 47 25.4 26.8 23.6 24.7 18.4 84.1 40 16.1 77.0 73.4 70.1 65.2 68.2 68.7 67.4 69.6 67.9 65.5 Monthly Requests (millions) 59.6 53.2 44.9 43.3 44.5 20 36.0 36.7 37.1 39.1 36.5 30.8
0 Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May Jun Jul Aug Sep Oct 09 10
Please refer to slide 6 for guide footnotes. 8 Average daily BBC iPlayer requests
During October 2010 there were a record 3.7m requests per day on average – 1.0 million per day for radio programmes and 2.7 million for TV programmes.
4 Radio Requests 3.7 3.5 3.5 3.5 3.3 3.2 3.2 3.2 TV Requests 3.1 3.1 . 3.0 1.0 2.9 3 1.1 1.1 1.0 2.6 1.1 1.0 0.9 1.0 0.9 1.0 2.4 1.0 0.9 2.3 2.2 2.1 2.0 2.1 2.0 1.9 0.8 2 1.7 0.9 0.8 0.8 0.7 0.9 0.8 0.8 0.8 0.6 2.7 2.5 2.4 2.5 2.2 2.2 2.3 2.2 2.3 2.2 1 2.0 2.1
Average Daily Requests (millions) 1.7 1.5 1.3 1.5 1.4 1.1 1.2 1.2 1.3 1.2
0 Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May Jun Jul Aug Sep Oct 09 10
Please refer to slide 6 for guide footnotes. 9 Average daily BBC iPlayer users
October 2010 saw an average of 1.5 million users per day, with 1.1m for TV content, 0.3m for radio content and 0.05m using both.
1.6 Users of Radio Only 1.5 1.4 1.4 Users of Both 1.3 1.3 1.4 1.3 1.3 1.3 Users of TV Only 1.2 1.2 1.2 1.2 0.30 0.32 0.31 1.2 0.30 0.30
. 1.1 0.32 0.33 0.30 0.05 0.29 0.26 0.28 1.0 0.30 0.06 1.0 0.06 0.06 0.05 0.9 0.9 0.8 0.27 0.05 0.05 0.04 0.05 0.04 0.8 0.05 0.05 0.8 0.8 0.8 0.8 0.8 0.28 0.26 0.04 0.27 0.27 0.26 0.24 0.24 0.25 0.04 0.26 0.04 0.6 0.03 0.03 0.03 0.03 0.03 0.03 1.10 User agents (millions) 0.03 0.99 0.98 1.01 0.98 0.86 0.88 0.91 0.90 0.90 0.90 0.92 0.4 0.74 0.64 0.60 0.57 0.48 0.54 0.51 0.53 0.54 0.53 0.2
0.0 Jan- Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan- Feb Mar Apr May Jun Jul Aug Sep Oct 09 10
Please refer to slide 6 for guide footnotes. 10 Weekly BBC iPlayer requests - latest 6 months
Requests to BBC iPlayer continued to increase across October, corresponding with the strengthening Autumn schedule.
TV Requests Radio Requests
30 BBC iStats overcounting on 10-11 June 28 due to technical problems 27 26 26 26 26 24 24 24 25 24 23 23 7.2 23 23 23 22 22 22 22 . 22 21 21 21 22 7.0 7.2 7.9 7.8 21 8.1 20 7.1 20 7.3 7.0 6.3 7.4 6.2 6.4 7.2 6.2 6.2 6.7 6.6 6.7 6.8 6.7 6.4 6.1 6.7 5.8 6.2 15
20.8 10 19.1 19.4 18.3 18.2 17.6 16.8 17.2 16.5 16.5 15.9 15.9 16.7 16.1 16.6 15.8 16.5 14.8 15.3 15.4 14.9 15.0 15.4 15.0 Weekly Requests (millions) 14.6 13.9 5
0
05 Jul 05 Jul 12 Jul 19 Jul 26
07 Jun 07 Jun 14 Jun 21 Jun 28
04 Oct 04 Oct 11 Oct 18 Oct 25
02 Aug 02 Aug 09 Aug 16 Aug 23 Aug 30 Sep06 Sep13 Sep20 Sep27
10 May 10 May 17 May 24 May 31 '03-May
Please refer to slide 6 for guide footnotes. 11 Weekly BBC iPlayer users – latest 6 months
As seen with requests, weekly user numbers in October increased across the month.
Users of Radio Only BBC iStats overcounting Users of Both on 10-11 June due to 8 technical problems Users of TV Only
7 6.7 6.0 6.1 5.8 5.9 6 5.6 1.4 5.4 5.4 5.4 5.5 5.5
. 5.3 5.2 5.1 5.2 5.2 5.2 5.1 4.9 5.0 4.9 5.0 4.9 1.1 1.1 1.1 1.3 4.8 4.7 5 1.2 0.4 4.6 1.1 1.1 1.1 1.2 0.9 1.1 1.2 1.0 1.0 1.0 1.0 1.2 0.4 0.4 0.4 0.9 1.1 1.0 1.0 1.1 1.1 0.5 0.5 0.4 0.4 1.0 0.4 0.9 0.4 0.4 4 0.4 0.4 0.4 0.3 0.4 0.4 0.4 0.3 0.3 0.3 0.3 0.3 0.4 0.4 0.3 3
User agents (millions) 4.9 4.4 4.4 4.5 2 4.0 4.0 3.9 3.9 3.9 3.9 4.0 3.8 3.6 3.8 3.7 3.8 3.7 3.6 3.7 3.7 3.6 3.8 3.4 3.4 3.3 3.4
1
0
05 Jul 05 Jul 12 Jul 19 Jul 26
07 Jun 07 Jun 14 Jun 21 Jun 28
04 Oct 04 Oct 11 Oct 18 Oct 25
02 Aug 02 Aug 09 Aug 16 Aug 23 Aug 30 Sep06 Sep13 Sep20 Sep27
10 May 10 May 17 May 24 May 31 '03-May
Please refer to slide 6 for guide footnotes. 12 Requests and average minutes per user per week
On a weekly basis, each user of TV on BBC iPlayer is requesting around 4 programmes, and streaming over an hour of content. Each weekly user of radio content is requesting just over 6 programmes, and is streaming around three hours of radio content.
Average weekly minutes streamed, per user, per week
260 240 TV minutes Radio minutes 220 Latest monthly
200 B.H.
B.H. average 180 = 184 minutes 160 140 120 100 Latest monthly 80 = 73 minutes 60 40 20
Average weekly minutes streamed per user . 0
05 Jul 05 Jul 12 Jul 19 Jul 26
07 Jun 07 Jun 14 Jun 21 Jun 28
04 Oct 04 Oct 11 Oct 18 Oct 25
02 Aug 02 Aug 09 Aug 16 Aug 23 Aug 30 Sep06 Sep13 Sep20 Sep27
10 May 10 May 17 May 24 May 31 '03-May
Please refer to slide 6 for guide footnotes. 13 BBC iPlayer - top 20 TV episodes, October 2010 The first three episodes of returning series The Apprentice topped the TV iPlayer list this month. Drama also continued to perform well, in particular Waterloo Road, Single Father and Lip Service, while Mock the Week, Michael McIntyre’s Comedy Roadshow and Russell Howard’s Good News delivered well for comedy. BBC iPLAYER TOP 20 TV EPISODES BBC iPLAYER TOP 20 TV EPISODES – ALL – MOST-REQUESTED EPISODE PER SERIES Total requests per episode Total requests per episode
1 The Apprentice Series 6 Episode 3 953,000 1 The Apprentice Series 6 Episode 3 953,000
2 The Apprentice Series 6 Episode 1 916,000 2 Michael McIntyre Comedy Roadshow S 2 Ep 3 615,000
3 The Apprentice Series 6 Episode 2 864,000 3 EastEnders 11/10/10 560,000
4 Michael McIntyre Comedy Roadshow S 2 Ep 3 615,000 4 Lip Service Episode 1 557,000
5 EastEnders 11/10/10 560,000 5 Mock the Week Series 9 Episode 10 552,000
6 Lip Service Episode 1 557,000 6 Russell Howard's Good News Series 3 Ep 1 523,000
7 Mock the Week Series 9 Episode 10 552,000 7 Waterloo Road Series 6 Episode 7 505,000
8 Mock the Week Series 9 Episode 12 541,000 8 Merlin Series 3 Gwaine Episode 4 448,000
9 Russell Howard's Good News Series 3 Ep 1 523,000 9 Spooks Series 9 Episode 3 432,000
10 Mock the Week Series 9 Episode 11 510,000 10 Single Father Episode 1 397,000
11 Waterloo Road Series 6 Episode 7 505,000 11 Never Mind the Buzzcocks Series 24 Episode 1 327,000
12 Michael McIntyre Comedy Roadshow S 2 Ep 6 500,000 12 Have I Got News for You Series 40 Episode 1 327,000
13 Michael McIntyre Comedy Roadshow S 2 Ep 5 491,000 13 Strictly Come Dancing Series 8 Episode 3 325,000
14 Waterloo Road Series 6 Episode 9 480,000 14 Louis Theroux Law and Disorder in Lagos 301,000
15 EastEnders 08/10/10 475,000 15 Harry & Paul Series 2 Episode 1 267,000
16 EastEnders 12/10/10 471,000 16 The Sarah Jane Adventures Series 4 Part 2 250,000
17 Waterloo Road Series 6 Episode 8 465,000 17 The World's Strictest Parents Series 3 Episode 1 248,000
18 Michael McIntyre Comedy Roadshow S 2 Ep 4 455,000 18 QI Series 8 Humans Episode 4 219,000
19 Merlin Series 3 Gwaine Episode 4 448,000 19 Him & Her The Argument Episode 6 217,000
20 EastEnders 01/10/10 448,000 20 Horizon The Death of the Oceans? Episode 2 212,000
Note: excludes episodes which had been available for fewer than seven days at the end of the month. Please refer to slide 6 for guide footnotes. 14 BBC iPlayer - top 20 radio episodes, October 2010 The Ryder Cup was the most requested radio programme, with a range of programmes from across Radio 1, 2, 4 and 5Live making up the remainder of the top 20 including The Unbelievable Truth, The News Quiz, and special Radio 1 programmes …Presents Mumford & Sons Live and Fearne with Robbie and Gary, performing well. BBC iPLAYER TOP 20 RADIO EPISODES BBC iPLAYER TOP 20 RADIO EPISODES – ALL – MOST-REQUESTED EPISODE PER SERIES Total requests per Ep Total requests per Ep
1 The Ryder Cup 2010 04/10/10 157,000 1 The Ryder Cup 2010 04/10/10 157,000
2 The Unbelievable Truth Series 6 Episode 4 97,000 2 The Unbelievable Truth Series 6 Episode 4 97,000
3 The Unbelievable Truth Series 6 Episode 3 94,000 3 The Chris Moyles Show 15/10/2010 84,000
4 The Chris Moyles Show Friday 15/10/2010 84,000 4 The News Quiz Series 72 Episode 3 82,000
5 The News Quiz Series 72 Episode 3 82,000 5 BBC Radio 1 Presents... Mumford & Sons Live 77,000
6 The News Quiz Series 72 Episode 5 79,000 6 Fearne Cotton Robbie & Gary 07/10/2010 63,000
7 BBC Radio 1 Presents... Mumford & Sons Live 77,000 7 5live Prem Lgue L’pool v B’burn 24/10/2010 57,000
8 The News Quiz Series 72 Episode 2 76,000 8 The Archers 07/10/10 57,000
9 The Unbelievable Truth Series 6 Episode 2 75,000 9 The Official Chart with Reggie Yates 17/10/10 54,000
10 The Chris Moyles Show 08/10/10 75,000 10 Football 03/10/10 54,000
11 The News Quiz 01/10/10 71,000 11 Desert Island Discs Johnny Vegas 03/10/2010 54,000
12 The Ryder Cup 2010 03/10/10 70,000 12 Greg James 07/10/10 48,000
13 The Chris Moyles Show Friday 01/10/2010 69,000 13 Annie Mac Andy C & Sh/Robot 22/10/2010 45,000
14 Fearne Cotton Robbie & Gary 07/10/2010 63,000 14 Dev takes over the afternoon 21/10/2010 44,000
15 The Chris Moyles Show Tuesday 05/10/2010 63,000 15 Steve Wright in the Afternoon 04/10/10 39,000
16 The Chris Moyles Show Thursday 14/10/2010 63,000 16 Ken Bruce 22/10/10 38,000
17 The Chris Moyles Show Thursday 21/10/2010 60,000 17 Jeremy Vine 22/10/10 36,000
18 Fearne Cotton 01/10/2010 60,000 18 Scott Mills 30/10/10 35,000
19 The Chris Moyles Show Wednesday 06/10/2010 59,000 19 Sports Report 20/10/10 34,000
20 5live Prem Lgue L’pool v B’burn 24/10/2010 57,000 20 That Mitchell and Webb Sound, Series 4 34,000 Note: excludes episodes which had been available for fewer than seven days at the end of the month. Please refer to slide 6 for guide footnotes. 15 Requests by on-demand catch-up vs live simulcast
Live TV viewing via the BBC iPlayer increased +1 point in October to make up 11% of all requests, and live radio listening also saw another increase, up to 72% - boosted by the Ryder Cup.
TV Requests Radio requests
* 5 6 2 4 7 8 8 8 8 8 10 14 10 8 10 11
66 67 68 69 72 72 74 70 72 71 71 70 68 69 71 72
95 94 98 96 93 92 92 92 92 92 90 86 90 92 90 89
34 33
32 31 28 28 26 30 28 29 29 30 32 31 29 28
Jul
Jul
Apr Jun
Oct Oct
Apr Jun
Feb Mar
Oct Oct
Sep Dec Sep
Feb Mar
Aug Nov Aug
Sep Dec Sep
May
Aug Nov Aug
May
Jul 09 Jul
Jul 09 Jul
Jan Jan 10 Jan Jan 10
Simulcast Simulcast On-demand On-demand
Please refer to slide 6 for guide footnotes. * There were technical problems measuring some simulcast TV streams in September and October 16 BBC iPlayer – use for TV by time of day, October 2010
The scale for each line on this graph is different – traditional TV viewing is far higher than BBC iPlayer use. However it shows the relative usage pattern by time of day – with BBC iPlayer use (for TV) being closer to the pattern of TV viewing, than of internet use, with proportionally more viewing in daytime and late peak.
Internet and TV usage patterns by time of day (scales adjusted for comparison)
TV viewers
BBC iPlayer TV requests BBC iPlayer peak – 262,000 TV peak – 27.2 million
Internet users (any website) Internet peak – 28.1 million Note: each each very line a has (seescaledifferent Note:peaks)
06:00 07:00 08:00 09:00 10:00 11:00 12:00 13:00 14:00 15:00 16:00 17:00 18:00 19:00 20:00 21:00 22:00 23:00 00:00 01:00 02:00 03:00 04:00 05:00
Sources – TV from BARB October 2010, internet from Nielsen September 2010, Please refer to slide 6 for guide footnotes. BBC iPlayer from BBC iStats October 2010 - see footnotes on final page for more detail 17 BBC iPlayer – use for radio by time of day, October 2010
The scale for each line on this graph is different – traditional radio listening is far higher than BBC iPlayer use. However it shows the relative usage pattern by time of day – with BBC iPlayer use (for radio) being in-between the pattern of radio listening and internet use, with proportionally more listening in daytime and evening compared with the traditional linear breakfast peak.
Internet and radio usage patterns by time of day (scales adjusted for comparison)
BBC iPlayer peak – 88,000 Internet peak – 28.1 million Radio peak – 14.4 million Radio listeners
BBC iPlayer requests for radio
Internet users (any website) Note: each each very line a has (seescaledifferent Note:peaks)
06:00 07:00 08:00 09:00 10:00 11:00 12:00 13:00 14:00 15:00 16:00 17:00 18:00 19:00 20:00 21:00 22:00 23:00 00:00 01:00 02:00 03:00 04:00 05:00
Sources – radio from RAJAR Q3 2010, internet from Nielsen September 2010, Please refer to slide 6 for guide footnotes. BBC iPlayer from BBC iStats October 2010 - see footnotes on final page for more detail 18 BBC iPlayer use by demographic
The profile of users of the BBC iPlayer is measured on a monthly survey of 700 UK adults. The gender profile is stable with a slightly male skew, and most users are aged under 55 years.
100% 100% 16 16 16 15 15 31 21 20 17 20 18 37 80% 41 41 43 44 42 43 43 43 80%
60% 42 41 39 41 42 43 37 60% 39 43 40 55+ Women 40% 35-54 70 40% 63 59 59 57 56 58 57 57 57 Men 15-34 45 20% 20% 38 38 41 43 43 43 42 44 42
0% 0% Jan- Apr- Jul- Oct- Jan- Apr- Jul- Oct- Jan- Apr- Jan- Apr- Jul- Oct- Jan- Apr- Jul- Oct- Jan- Apr- Mar Jun Sep Dec Mar Jun Sep Dec Mar Jun Mar Jun Sep Dec Mar Jun Sep Dec Mar Jun 08 09 10 08 09 10
Gender Age
18 23 34 Women 43 55+ 35 48 52 51
40 41 Men 35-54 35 34
57 52 48 49 15-34 42 36 29 32
Users of PC All broadband All TV viewers All radio iPlayer users listeners Users of PC All broadband All TV viewers All radio iPlayer users listeners
Please refer to slide 6 for guide footnotes. User profiles - TV from BARB (Q3 10), radio from RAJAR (Q3 10), broadband from TNS survey 2000 adults (Sep 09) 19 Glossary
Stream – click to play instantly
Download – save to your computer to play later We cannot report on playback of downloads due to technical and data privacy restrictions
Users – a count of computer browsers accessing the online BBC iPlayer service So please note: if someone has a different computer at work and at home, they are counted twice. If a family watches on a computer together, only one browser is counted. This is the industry-standard way of counting “users” or “visitors” to websites.
Requests – number of successful requests to stream or download a programme We only count successful requests, where a stream or a download actually start, rather than “clicks” which can be repeated if the user does not see an immediate reaction on the website.
Catch-up / on-demand – programmes requested after they have gone out on “normal” TV/radio channels and are available on BBC iPlayer
Live / simulcast – streaming of live TV channels / radio stations on the website, at exactly the same time as broadcast on “normal” TV / radio
Special footnotes for slides showing data for time of day TV data – BARB average audience, live overnights, by hour, all individuals aged 4+, Total TV Radio data - RAJAR average audience, by hour, all adults 16+, all radio stations BBC iPlayer - average requests, by hour, all programmes, stream & downloading, live and on-demand, UK only Nielsen – user numbers, aged 2+ based on internet population estimate of 38 million individuals
Please refer to slide 6 for guide footnotes.