Who's Spending What Where

DataMine

AD METER Who’s Spending What Where A weekly snapshot of the advertisers that spent the most money, the ads that engaged the most viewers and the shows that delivered the best results, with a spotlight on the hottest trends in advanced advertising.

BIG SPENDERS TOP DIGITAL ENGAGEMENT Brands ranked by the greatest increase in advertising budget week over week.* Brands generating the most digital engagement* explicitly linked to linear Includes top three networks receiving the most spend and the percentage of TV advertising, along with estimated spend by each brand over seven days. advertising budget a brand occupies in its industry. Includes networks and shows that generated the best response for the corresponding brand.

1. Hyundai 261% $6.0M 1. Truth 2.4M Digital $1.7M - TNT, Fox, CBS - Comedy Central, MTV, Freeform - 7% of Vehicles: Auto Makers industry spend - Top show: South Park

2. Sonic Drive-In 209% $5.7M 2. Android 2.4M Digital $1.8M

Americas Drive•In SM - Comedy Central, NBC, Fox - ABC, Fox, ESPN - 13% of Restaurants: Quick Serve industry spend - Top show: The Walking Dead

3. Universal 196% $5.3M 3. Geico 2.4M Digital $15.4M - NBC, ABC, CBS - Fox, BET, ESPN - 12% of Life & Entertainment: Movies industry spend - Top show: College Basketball

4. JCPenney 187% $5.9M 4. Samsung Mobile 1.5M Digital $6.2M - ABC, TNT, E! - ABC, CBS, Fox - 8% of Retail Stores: Department Stores industry spend - Top show: The Bachelor

5. Cialis 132% $3.1M 5. AT&T 659K Digital $12.5M - CBS, Fox, TNT - CBS, NBC, ESPN - 66% of Pharmaceutical & Medical: Rx industry spend - Top show: College Basketball

*At least $1 million in spending week over week; for 2/29–3/6. *Digital score includes Facebook, Twitter, YouTube, iSpot.tv and all major search engines within minutes of airing on linear TV; for 2/29–3/6

BREAKDOWN - TOP 5 HGTV SHOW PROMOS BY NATIONAL IMPRESSIONS

Ellen’s Design Challenge 1.1B Flip Or Flop 8 6 0 . 4 M Fixer Upper 8 5 7. 3 M Property Brothers 74 2 . 6 M Rehab Addict 383.5M

*1/1–2/29

SPOTLIGHT - HGTV From Jan. 1 through Feb. 29, the top categories advertising on HGTV were: automakers; online and auction websites; cleaners and fresheners; insurance: auto and general; and health and beauty: skin and foot care. Commercials for Pedigree, the dog food, generated the highest digital response (including tweets, shares, likes, etc.) across HGTV, thanks in part to a Dream Home Giveaway promotion the brand did with the network. In all, 885 brands aired 1,983 different spots a total of 48,632 times on HGTV during the ﬁ rst two months of 2016.

Data provided by

BROADCASTINGCABLE.COM MARCH 14, 2016 BROADCASTING & CABLE 31

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