MOOMIN PUBLISHING MOOMIN LICENSING
A HERITAGE BRAND A WORLDWIDE BRAND
Tove Jansson (1914-2001), Finnish-Swedish writer and artist, achieved worldwide fame With a rich archive of artwork and stories, Moomin is one of the very few licenseable, as the creator of the Moomins, written and illustrated between 1945 and 1977. Tove wrote art-based character brands. It’s internal qualities have made the Moomins one of top nine novels, four picture books and hundreds of comic strips. Te books about the brave and 20 licensed brands in the world.* adventurous, yet family focused and home-loving Moomins have been translated into more than 50 languages and are still in print all over the world today. Moomin products span from branded aeroplanes and high fashion collections to kichen utilities, plush toys and apps. In 2016, 700 licensees were contracted to work on In collaboration with Moomin Characters and key publishers, the Moomin publishing this global business, generating an estimated consumer value of 700 million Euro. business is blossoming, growing up to 30% year on year since 2010. With carefully developed ”new publishing”, based on the storylines and artwork created by Tove Jansson, Penguin Upcoming brand developments include TV animation, theme parks, shops, cafés and Random House, Pan Macmillan, Egmont and Bonnier Books Finland have developed a a state of the art children’s hospital. number of books and series of publications including board books, story, activity and cofee table books, sold and re-printed worldwide, from the UK to Korea, Russia to the US, Finland * Licensing Power list, Licensing biz 2015 to Japan, to mention a few.
For information about Moomin publishing, please contact: [email protected]
www.rightsandbrands.com www.chintiandparker.com
”Forget Disney, this Moomin jumper collection is our new obsession”
COSMOPOLITAN, July 2017
www.aaltointernational.com
www.chintiandparker.com
www.fnnishbabybox.com
www.kokorotextiles.com www.martinex.f
www.mozoaccessories.com www.ivanahelsinki.com
www.chintiandparker.com
www.arabia.f
www.ivanahelsinki.com www.aaltointernational.com
www.mysantagift.com
www.rattstart.se
www.martinex.f
www.saurum.f
www.martinex.f
www.isoisanpuulelut.f ”life is very charming” Moominmamma, Moominland Midwinter
The famous designer Efva Attling made a necklace in silver/gold in honour of Tove Jansson during Finland 100. www.mozoaccessories.com
www.efvaattling.se
www.muurla.com www.plutoprodukter.se
www.arabia.f
www.fnlayson.f 2 5 9 THE HISTORY OF MOOMIN 1 THE HISTORY OF MOOMIN
1949 Te frst Moomin play, 1977 Te third picture book, 2015 1914 Tove Jansson is born 2011 Launch of the frst ofcial ”Moomin and the Comet”, premieres. ”Te Dangerous Journey”. on August 9, 1914. Moomin Shop in London. 1950 Te third book, 1 9 2013 Ofcial launch ”Te Exploits of Moominpappa”. 7 7 of moomin.com 1951 Te frst edition in the US, 1959 Te frst Moomin television series, ”Te Happy Moomins” (Trollkarlens Hatt) 2014 Tove 100 is celebrated 59 a German puppet animation. 19 around the world, the centenary 1952 Te frst picture book, 1979 of Tove Jansson´s birth. ”Te Book about Moomin, Mymble 1960 Tove´s brother Lars Jansson and Little My”. takes over the Moomin 2014 Animated feature flm: Comic production. ”Moomins on the Riviera” 1954 Te fourth book, 2015 Junibacken opens a major ”Moominsummer Madness”. 1960 Te second picture book, 2015 Moomin Ballet, Moomin exhibition and play ”Who Will Comfort Tofe?” 0s Finnish National Ballet. area in Stockholm 193 54 19 1979 Te Moomin House 1 1930s Tove Jansson draws the 96 tours Europe. 2015 Moomin 70 Jubilee, 70 years since the 0 frst version of a Moomintroll frst Moomin book. on the wall of the outhouse. 1980 Te fourth picture book, ”An Unwanted Guest”. 2016-2018 Tove Jansson/Moomin 1940s Tove uses a Moominlike Artwork Tour, Stockholm-Gothenburg character as a re-occuring signature 1990 Te Japanese Moomin animation, -Copenhagen-London-Tokyo-Seoul. in the magazine Garm. 104 episodes, is produced, still on air to this day.
43 2016 Adventures i Moominland, 19 1 99 an interactive Moomin exhibition 0 2015 1950s Te Moomin novels are opens at Southbank Centre, London. translated and published in Finnish. 2016 Mid-1950s 1962 Te sixth book, First Moomin licensed products; ”Tales from Moominvalley”. ceramics by Arabia and handmade Moomin dolls by Ateljé Fauni. 1965 Te seventh book, 2017 Re-opening of the Moomin Museum ”Moominpapa at Sea”. at Tampere Hall, Finland. 4 95 1 1969 Moomin becomes a Swedish TV celebrity with the series ”Mumintrollen” (Te Moomins). 1945 Te booklet ”Te Moomins and the Great Flood” is published. 1970 Te eight book, ”Moominvalley in November”. 1990 Re-launch of the Arabia mug. 1946 Te frst book about the Moomins, 1974 Te frst Moomin opera. ”Comet in Moominland” is published. Almost 1 million Moomin mugs 2017 Mumin Kafe, a new 1 are sold every year since then. 97 chain of Moomin cafés, opening all over Scandinavia. 1947 Te frst Moomin Comic, 0 ”Moomintroll and the end of the world”. 1992 Japanese animated feature flm ”Moomin and the Comet”. 2017-2018 Oxfam + Moomin, 2019 Te Invisible Child Campaign. 1948 Te second book: 1954 London´s Evening News ”Finn Family Moomintroll”. commissions and publishes 2019 New Moomin Teme Park the Moomin Comic Strip 3 1993 Te frst themepark 9 9 in Japan. 19 1 5 0 ”Moominworld” opens in 1957 Te ffth book, Naantali, Finland. ”Moominland Midwinter”. 2019 New TV animation ”Moominvalley”, launching 2001 Tove Jansson dies. 1958 Te theatre play ”Troll i Kulisserna” frst season will have 13 episodes x 22 minutes. (Moomins on Stage) premieres. 2010 Film: ”Moomin and the Comet Chase” with music by Björk. For more information about the products and the producers: MOOMIN-THEMED www.moominproducts.com AMUSEMENT PARK IN FINLAND. www.moominworld.f
www.martinex.se
A NEW MOOMIN THEME PARK WILL OPEN ”THE MOOMINS WERE OUR IN JAPAN 2019 TICKET TO INSTANT SUCCESS”
Riia Sandström, Managing Director, Martinex TOKYO INTERIOR LIFE STYLE 2017
TOVE JANSSON EXHIBITIONS STOCKHOLM GOTHENBURG COPENHAGEN LONDON SOUTHBANK TOKYO SEOUL
TOKYO INTERIOR LIFE STYLE 2017 SOUTHBANK CENTRE, LONDON BLE LONDON 2016
Photos: Vic Frankowski NEW MOOMIN THEME PARK IN JAPAN, OPENING 2019
MOOMIN MUSEUM - TAMPERE HALL © Jari Kuusenaho : Tampere Art Museum MOOMIN REVENUE ESTIMATED RETAIL VALUE 2016 700 MILLION EURO
2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 EVENTS & POP-UP STORES
THE MARKET
NORDIC 46 %
JAPAN 45 %
UK 1 %
KOREA 3 %
OTHER ASIA 5 % THE MOOMIN CAFÉS FINLAND JAPAN THAILAND SWEDEN HONG-KONG SOUTH KOREA
Ofcial Webshop: www.moomin.com
THE MOOMIN SHOP FINLAND UNITED KINGDOM JAPAN THAILAND CHINA HONG-KONG SOUTH KOREA NEW MOOMIN TV SERIES, Premiere 2019
Produced by Gutsy Animations. THE MOOMIN MUSEUM Directed by Oscar-winning director Steve Box. THE MOOMIN MUSEUM IN TAMPERE RE-OPEN IN 2017.
TOVE JANSSON/MOOMIN EXHIBITION TOUR DULWICH PICTURE GALLERY, LONDON 25.10.2017-30.1.2018
THE LAKES INTERNATIONAL COMIC ART FESTIVAL IN KENDAL, UK
OXFAM + MOOMIN THE INVISIBLE CHILD CAMPAIGN 2017-2018
TWO NEW MOOMIN SHOPS IN LONDON 2017 AROUND 20 MOOMIN SHOPS WORLDWIDE - FINLAND, UNITED KINGDOM, JAPAN, SOUTH KOREA, HONG KONG, AND THAILAND
NEW CHILDREN´S HOSPITAL OPENING IN HELSINKI 2018
MUMIN KAFFE A CAFÉ CHAIN IN HELSINKI EXPANDED TO SWEDEN 2017
MOOMIN EXHIBITION TOUR, SOUTH KOREA MOOMIN ORIGINAL ARTWORKS EXHIBITION TOUR IN SOUTH KOREA 2017 - 2018.
MOOMIN THEME PARK IN JAPAN OPENING 2018-2019
NEW TV SERIES LAUNCH 2019 DIRECTED BY ACADEMY AWARD WINNER STEVE BOX, PRODUCED BY GUTSY ANIMATIONS.
MOOMIN 75th ANNIVERSARY 2020
Cast and Characters: Moominmamma – Rosamund Pike (Gone Girl, A United Kingdom, An Education) Moominpappa – Matt Berry (The IT Crowd, Toast of London, The Philanthropist) Moomintroll – Taron Egerton (Kingsman, Eddie the Eagle, Testament of Youth) Snorkmaiden – Akiya Henry (Bing, Bottersnikes and Gumble, Noddy in Toyland) Sniff – Warwick Davis (Harry Potter, Star Wars, Life’s Too Short) Mrs Fillyjonk – Kate Winslet (Titanic, Revolutionary Road, The Reader) The Muskrat – Will Self (Shooting Stars, author of Phone, The Minor Character) The Ghost – Richard Ayoade (The IT Crowd, presenter of Travel Man & Crystal Maze) FOR INFORMATION ABOUT THE MOOMINS FOR PUBLISHING/LICENSING:
Worldwide agent on behalf of Moomin Characters™ www.bullslicensing.com, [email protected]
Contacts: Sub-agents:
Merchandising Tuttle-Mori Agency Territory: Japan. Gustav Melin, Global Licensing Director Contact: Takumi Nakayama, email: [email protected] [email protected] Medialink Animation International Ltd. Kristin Tjulander, Marketing & Sales Director Territory: Hong Kong, China, Malaysia, Singapore, Tailand, Philippines, Taiwan and other Asia. [email protected] Contact: Noletta Chiu, email: [email protected]
Ilkka Lind, Sales Executive Finland SMC Seoul Merchandising Co. Ltd. [email protected] Territory: South Korea. Contact: Jusung Lee, email: [email protected]
Caroline Mickler Limited Publishing Territory: United Kingdom and Ireland. Contact: Caroline Mickler, email: [email protected]
Brand 4 Rent Territory: Armenia, Azerbaijan, Belarus, Kazakhstan, Kyrgyzstan, Moldova, Anna Lawrence, Foreign Rights Director Russia, Tajikistan, Uzbekistan, Ukraine [email protected] Contact: [email protected] www.rightsandbrands.com
Te ofcial home of the Moomins: For information about products and licensees: www.moomin.com www.moominproducts.com
www.facebook.com/moomin
© Moomin Characters™