diversifying regional WA DIGITAL CITY

CITY OF Bunbury The Second City of Western Australia Creating the future industries and jobs of tomorrow Autonomous public transport Swarming drone fire and forest monitoring Why Bunbury? Diversified regional WA Australia’s economy is Robotic automation The being redefined regional Australia is being transformed by a rapidly changing digital landscape that is redefining how we live and work as well as the social fabric of our communities. capacity The concentration of population in capital cities as well as a Those countries and regions with the technological infrastructure to support automation heavy reliance on resources and artificial intelligence are forging ahead at the expense of traditional practice economies. and agriculture, is contributing Herein lies an opportunity, a digital city for regional Australia. An opportunity to co-locate to a growing inequity in health, innovators and future services alongside those industries most prone to automation in a education and employment regional setting. outcomes for regional Australia. Regional Western Australia offers an enviable lifestyle and a unique platform to attract and retain a future work A place where the technology, need and people capability co-exist to create digital PricewaterhouseCoopers force to build new and resilient industries. Through intrinsic foundations solutions. study predicts of lifestyle and affordable living, Bunbury is the heart of the Bunbury-Geographe region and has a diverse economic base as the service centre for regional Western Australia has the South West corner of Western Australia. Centrally located between Perth and the major population centres of % a unique potential on which to the region, Bunbury is the economic engine of the South West. 44 compete when attracting talent, Australian jobs are at risk of investment and industries where Bunbury-Geographe has seen substantial population growth of 12.66 per cent in the seven years to 2018, with automation in the next 20 years with the quality of life for workers is a capacity for a further 70,000 residents. many of those in the regions. key driver. With Bunbury’s access to major services and transport infrastructure such as Bunbury Port, rail, major highways, Busselton-Margaret River and Bunbury airports, and significant higher education opportunities, health and government services, Bunbury is well positioned to enable one of Australia’s fastest growing regions. Advanced manufacturing Autonomous coastal surveillance Creating a regional hub of innovators, technology and industry

Bunbury’s population is estimated at 32,700, and as a City, supports the wider Bunbury-Geographe population of 104,300 and 41,700 workers. Those primary industries prone to future automation and digital disruption including horticulture, livestock, food production and processing, timber, mining, energy generation, port and marine, heavy rail, road freight, oceanography and aquaculture are all on Bunbury’s doorstep. Western Australia’s Imagine being able to work where you want to live rather than living where you work. With the lifestyle benefits Bunbury offers and the affordable cost Second City of living, Bunbury has the opportunity to attract talent, investment, and companies who prioritise a high quality of life and work balance for their Its role as a major hub for services, arts, culture and employment reinforces Bunbury’s position as the state’s Second City, supporting people. the current South West population of 178,406. Through strategic regional investment, these capabilities and industries can be unlocked by removing the infrastructure and technology barriers to future For every 100,000 Australians who choose to live outside of capital centres, an additional $50 billion is released into the economy over 30 years in reduced growth and prosperity. congestion costs and increased consumption. With more than 2.6 million square kilometres of area, and no regional centres greater than 100,000, Western Australia is acutely vulnerable to the challenges of rural-urban drift and the negative impacts of mega-cities. In 2018, Premier Mark McGowan announced that State investment would Wardandi Boodja Noongar man sculpture. City of Bunbury (2019) man sculpture. Boodja Noongar Wardandi continue into Bunbury’s transformation to strengthen its status as Western Australia’s Second City.

The State Government has supported this position with the creation of the Bunbury Development Committee, and in its 2019 Diversify WA economic framework. The Bunbury Geographe region’s economic foundations are in traditional primary industries. While these industries are at high risk of job loss through automation in the future, a significant opportunity exists to create the jobs of tomorrow for economic advantage locally, nationally and internationally. Bunbury offers a number of unique benefits including: Dept. Transport Crown Land Land available for SWDC ◉ Proximity to Perth and major regional population centres development ◉ Proximity to those existing primary industries most prone to future automation (all WAPC Western Australia’s within 40 minutes of Bunbury) including: Dept. Communities Western Power Mining & civil Port and marine Development WA Second City Energy Forestry More than 2,200 hectares of affordable Livestock & horticulture Timber processing vacant government owned land is Food processing Engineering & fabrication A unique hub of public and private already approved for development. ◉ Significant government land holdings approved for development services, industries, creativity and ◉ Existing port, rail, road and airport facilities The nearby Shotts, Waterloo and opportunity that builds on existing ◉ Existing regional facilities Kemerton strategic industrial areas ◉ Existing concentration of public and private service providers and key regional transportation hubs, infrastructure. ◉ Significant data network infrastructure in place between Perth and Bunbury, provide additional land capacity able functioning as a regional hub to support new industries and jobs at- ◉ Ideal seabed for alternate west coast submarine cable landing and key regional digital scale. services hub for Cloud and edge compute Our Great Opportunity

Strategic Initiatives The attractiveness of a place to live is integral as a place for investment and economic development.

Not only does this create job opportunities, but improves social wellbeing, Digital City health and educational outcomes and opportunities for the community. Bunbury and the South West is the natural lifestyle and business choice in University campus & international student Autonomous trackless tram link between Advanced heavy & light manufacturing Western Australia for growth and investment. accommodation hub Bunbury and Busselton technology precincts The future opportunities and strategic initiatives identified here, will underpin Postgraduate and research degrees Linking existing regional heavy rail to the Attract future industries in biopharma, Bunbury’s position as a digital city, regional innovation hub and the Second connecting researchers to regional primary Bunbury CBD and Busselton through active pharmaceutical ingredients, City of Western Australia. industries while providing a world class affordable, electric, high speed trackless advanced materials research and lifestyle and liveability experience for tram technology as world-first for manufacturing, energy systems, artificial A problem today creates an opportunity for tomorrow. students regional connectivity intelligence and automation “

Australian Centre for Applied Digital Alternate west coast submarine cable Renewable and alternate energy We see Bunbury as a solution, a regional centre with an opportunity to position

Healthcare landing and regional technology hub production and storage Pool Ocean of the proposed location beach Bunbuy City back itself as a model for regional innovation. Where people, need and technology Working with the Australian Digital Health Build data network survivability and A concentration of opportunity, converge to create opportunities and drive growth, investment and jobs across Agency, WA Health, WA Country Health resilience, extending Cloud & edge innovators and energy initiatives to fuel the region and Western Australia. Service and CSIRO Data61 to translate digital capabilities to support advanced AI, future industry opportunities with reliable, and AI solutions into health outcomes digital and automation in the region sustainable and affordable energy These initiatives can redefine Bunbury as Western Australia’s true Second City, transforming Bunbury and the greater region into a digital city. #LOVEBUNBURY 4 Stephen Street Bunbury, Western Australia, 6230

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