food foodhQ.world September 2019 Vol. XXXIV Issue 09

06 15 28 Digging Deeper Experience the State-of-the-Art For Pulses and Future of Seafood Grains Kitchenware Processing Equipments 2nd edition

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Annonce SIAL New Delhi 193x270--.indd 1 23/08/2019 16:20 Introduction Ingredients 01 Issue Content Pulses & Grains 02 Opening Letter & CPH Team 06 Digging Deeper for Pulses and Grains 04 Food Digest Packaging Group Packaging 09  Food Service Packaging Trends are Leading Future Developments

Catering & Hospitality Kitchen Equipment 15 Experience the Future of Kitchenware ISSUE CONTENT ISSUE 09 XXXIV VOL / SEPTEMBER 2019

Cover Story 23 Project Focus 20 Why Traceability in Food Production and Processing is also a Profit Opportunity Sustainability Food Production 23 Transforming the Global Food Production towards Healthier Plans

Processing Seafood Processing 28 State-of-the-Art Seafood Processing Equipment

Country/Regional Reports 20 Brazil , Germany , Saudi Arabia, Turkey 31 Taste of Brazil 33 Germany F&B Sector 4th Largest Info Worldwide 46 Buyer’s Guide 37 Redefining the Saudi Food Sector 47 Coming Events & General Info 39 Turkey Labeled 14th Largest Packaged 48 Closing Letter Food Market Globally

Cover Photo Courtesy of KHS Opening Letter 2

Innovation & Convenience Drive the Equipment Market

In recent years, demand for food packaging equipment has witnessed substantial growth as compared to manual operational machinery. The latest automation trend in manufacturing industry is expected to offer competitive advantage to the manufacturers. Perishable products, such as dairy products, vegetables, and meat among others have short shelf lives and are prone to degradation if not handled or stored properly. Stringent government regulations and policies are projected to control the food degradation and offer standardization of equipment.

The global Rise in demand for attractive, innovative, and convenient- food packaging to-carry packaging for differentiating the product from equipment the rest is expected to fuel the growth of the market. market is expected to garner USD19,268 million by 2023, Moreover, growth in purchasing power, rise in number of from USD14,740 million in 2016, registering a CAGR of online grocery orders, and wide consumer base of on-the- 4 percent from 2017 to 2023, according to a report by go consumer further fuels the demand for packaging, Allied Market Research. Large number of packaging which in turn is expected to drive the market. equipment are employed in the food industry. These are used to perform certain set of functions, such as filling, Meat, poultry, and seafood industry is the most bagging, sealing, wrapping, bundling, cartoning, over- attractive application for the food packaging capping, lidding, labelling, decorating, coding, conveying, equipment market. In 2016, it accounted for and palletizing. Growth in technology has led to the approximately one-fifth share in terms of revenue, emergence of innovative food packaging equipment to growing at a highest CAGR of 4.7 percent from 2017 maintain the efficacy, flavor, and taste of food products. to 2023, according to the same report. The growth in Increase in awareness regarding healthy and hygienic preference of consumer for protein rich food has led food product and its expectancy to be safe from the to the increased consumption of meat and sea food. point of packaging till it arrives is expected to drive the market growth.

This Issue! foodHQ’s September 2019 issue covers the latest developments & happenings in the food industry, including new innovations, products, services, projects, interviews, and events. On page 06, the demand for pulses continues to grow at a significant pace worldwide. On page 09, packaging trends are taking over the food industry globally. On page 15, innovative kitchen gadgets stir the industry. Additional stories are also available, covering the latest activities of regional manufacturers, importers and exporters. We love to receive your comments, suggestions or feedback! Please send them to [email protected] Best Wishes! Rola Hamdan Ghutmi Editor-in-Chief CPH Team (Email domain is @cph.world)

Founders Content & Research Accounting & Finance • Mr. Fathi Chatila (1936-2017) • Editor-in-Chief • Accountant • Mrs. Mona Chatila (1944 - 2006) Rola Hamdan Ghutmi / content@ Hala Nizam / h.nizam@

• President & CEO • Content & Research Manager Circulation & Mail Mohamad Rabih Chatila / rabih@ Leen Hachache / l.hachache@ • Circulation & Mail Manager Abdul Rahman Hallak / ar.hallak@ • Senior Administrative Officer Marketing & Sales Abdul Rahman Hallak / ar.hallak@ • Marketing & Sales Manager Jad L. Aboulhosn / j.aboulhosn@ O pening Letter 3 Food Digest 4

Al-Othaim Leisure Company Opens First Snow Siniora Food Industries Achieved Net City in Egypt Profits

Abdullah Al-Othaim Leisure & Tourism Company, Saudi Siniora Food Industries PLC, a well-known company in the Arabia’s major business group, has launched its first Snow City region’s meat manufacturing of cold cuts, frozen and canned family entertainment project at City Stars Mall in Cairo, Egypt. meat and a listed company on the Amman Stock Exchange, The Snow City was launched in the presence of Osama Noqaly, announced its consolidated financial results for the first half of the Ambassador of Saudi Arabia to Egypt; and the Chairman of 2019. Siniora achieved net profits of USD3.913 million in the first Al-Othaim Group, Abdullah Saleh Al-Othaim; Vice chairman and half of 2019, a growth of 25 percent versus same period last year. CEO Fahad Abdullah Al-Othaim; and other dignitaries. Snow Revenues amounted USD 42.834 million in the first half of 2019, City, the fifth leisure project of Al-Othaim Group in Egypt, was a growth of 8 percent versus same period in 2018. developed at an estimated cost of USD30 million, spanning over an area of 60,000 square feet.

Arab Women Scientists Set Sights on Transforming R&D Cuisines That Diversify the Food Scene

A select group of promising Arab women scientists from across With almost half of Omans population made up of expats, the the Middle East and North Africa (MENA) region have become food scene in the country is continuously evolving. One product the first fellows of the one-of-a-kind Arab Women Leaders in of globalization is also the proliferation of different cuisines Agriculture (Awla) program. The inaugural cohort includes 22 from different countries because as people move around, so do women scientists from Algeria, Egypt, Jordan, Lebanon, Morocco their food. Arabic, Indian, Turkish and Mediterranean food can and Tunisia. Funded by the Bill & Melinda Gates Foundation, the be found almost in every corner of all big cities and even in the Islamic Development Bank (IsDB) and CGIAR Research Program far-flung wilayats. It’s impossible to find a citizen or resident on Wheat, Awla is a regional leadership and research development of Oman who has not tried some of the cuisines from those program led by the International Center for Biosaline Agriculture mentioned. The Italian and the French are proud people and (ICBA). much so about their food.

Agriculture Innovations That Will Drive the Goody: 50 Years of Excellence and Innovation Future of Food Security

Goody, the industry specialist in packaged food products, The Global Forum for Innovations in Agriculture, held under celebrated 50 years of evolution in the food culture. This the patronage of Sheikh Mansour Bin Zayed Al Nahyan, Deputy celebration is a testament to Goody’s distinctive expertise in Prime Minister and Minister of Presidential Affairs, in strategic providing consumers with a diverse range of delicious meals that partnership with Abu Dhabi Agriculture and Food Safety Authority meet the highest quality and safety standards. Khalid Temairik, was attended by more than 8,000 visitors, 310 exhibitors from BTIG Group CEO – owner of Goody trademark, said, “We are 122 countries. The forum which recognizes the best sustainable proud to celebrate 50 years of evolving the food culture, which agriculture innovations that will shape the future of global food coincides with the remarkable transformation of our Kingdom, security was attended by His Excellency Hussein Bin Ibrahim Al led by the Custodian of the Two Holy Mosques King Salman bin Hammadi, Minister of Education, Eng. Awaidah Morshed Al Marr, Abdulaziz Al Saud, and Crown Prince Mohammed bin Salman Executive Council Member of Abu Dhabi and Chairman of the Energy bin Abdul Aziz.” Department, and Dr Nasser La Khreibani Al Nuaimi, Chairman of the Justice, Safety and Security Committee of the Executive Office, HE Abdullah Aqeedah Al Muhairi, Secretary General of the Zakat Fund, and Rashid Abdul Karim Al Balushi, Acting Undersecretary of the Department of Economic Development. 06 PulsesandGrains

INGREDIENTS foodhq.world | September 2019 6

Digging Deeper for Pulses and Grains

According to USADPLC and APA, pulse crops are especially 9 percent to the total pulses production of the country. important to the Palouse region, in Northwestern US. Among pulses, chickpea contribute maximum (28 percent) Farmers across Idaho and Washington in the US have followed by lentil (22 percent), urd bean (16 percent) and cultivated dry peas, lentils and chickpeas for decades pigeon pea (14 percent) in the total production of pulses across thousands of acres of the region’s rolling hills, in U.P. making the Palouse one of the world’s pulse crop capitals. Pulses have always been a very important source of Chickpea crop contributes maximum to the total protein and nutrition around the world but, recently, their pulses production in the state. The advancement in popularity has increased substantially even in regions pulses production technologies has further opened a where they were not consumed traditionally. According to new hope to increase the production and productivity Prnewswire, “the global pulses market reached a volume of the pulses in different irrigated and rainfed agro of 102.7 million tons in 2018, registering a CAGR of 5.7 eco-systems of states. percent during the year 2011-2018.” The United Nations declared 2016 as “International Year of pulses” with the objectives of increasing production and consumption of pulses by 10 percent by 2020 and creating awareness of benefits of pulses by utilizing social media. The“ Global Pulses Market India as Leading Producer Reached A Volume Of India, the world’s largest producer of milk, pulses and jute, is ranked as the second largest producer of rice, wheat, 102.7 Million Tons In 2018, sugarcane, groundnut, vegetables, fruit and cotton. It is also one of the leading producers of spices, fish, poultry, Registering A Cagr Of 5.7 livestock and plantation crops. Worth USD2.1 trillion, India Percent During is the world’s third largest economy after the US and China, contributing to 25.7 percent to the world production. The Year 2011-2018.

Pulse Cultivation It has been projected that 32 million tons of total pulse requirement for the burgeoning population of India, which will grow to 1.69 billion by 2050. To attain up to this level an annual growth rate of 2.2 percent is required. The demand for pulses continues to grow at 2.8 percent per annum. Although challenges are diverse including climate changing scenario, decreasing land and water resources, this target is not unattainable. Increasing the average productivity of pulses to > 1200 kg ha-1 and bringing an additional area of about 3.5 M. ha. under pulses cultivation will be a concrete step in this direction. Enhancement of yield through development of input responsive varieties with multiple resistances to diseases and insect-pests, short duration varieties that fit well in different cropping systems and climate resilient varieties of pulses will be enormously helpful in a vertical expansion of pulses in the country. Similarly, development of new plant types for different agro-climatic situations, and development of photo-thermo insensitive cultivars in crops like urd bean and moong bean will help expanding the areas of these crops in the non-traditional areas of the country. Since more than 80 percent of the area under pulses is under stressed rainfed environment, the quality seed of improved varieties has emerged as the most vital input for enhancing pulses production in India. U.P. plays an important role in pulses production by contributing about Future of Pulses & Grains During the 2018-19 crop year, CN moved over 27 CN also was able to deliver seven individual weeks of million tons of grain, as compared to the previous over 7,000 hopper cars of grain movement per week. record of 26 million tons set in 2016-17, and compared Investments in plant proteins continue within the to 25 million tons in 2017-18. “Our USD5.5 Billion ingredients space too. In mid-December 2018, investments in our network are delivering results for Ingredion announced several steps to accelerate Canadian grain farmers and the Canadian economy,” production of plant-based proteins globally, joining a said JJ Ruest, President and Chief Executive Officer combined USD 140 million of strategic investments of CN. With more locomotives, more crews, and which will seek to expand the broad range of plant- a renewed fleet of rail cars, we are determined based protein solutions. As a result, two North to enable the growth of natural resources export American manufacturing facilities will produce pea- supply chains via West Coast ports.” November 2018 protein isolates and a range of pulse-based flours and broke CN’s best individual month record for grain concentrates in 2019. movement at 2.71 million tons, and that record was surpassed again in April 2019 with 2.72 million tons.

“Two North American manufacturing facilities will produce pea-protein isolates and a range of pulse- based flours and concentrates in 2019

Leen Hachache Content & Research Manager 9 Group Packaging

PACKAGING CONVEYOR Group Packaging | PACKAGING 9

Food Service Packaging Trends are Leading Future Developments

In recent years, U.S. consumers have been looking for And in 2019, many are expected to deliver on those more sustainability from food industry practices. From promises to accommodate consumer demand. Some packaging to production, shoppers have been willing to companies are even pushing their industries to make pay more to feel like they are helping the environment. big changes. Chocolate manufacturerBarry Callebaut As sustainable business practices across the food and has ambitiously made the goal of not only sustainably beverage industries become the norm, companies have sourcing its own chocolate but making it the industry begun to change their ways to gain a competitive edge norm by 2025, pushing other chocolate brands to level food HQ, 118 x 186 mm, CC-en46-AZ406 08/19 and boost profits. The drive to create more sustainable up and compete with its promises. Additionally, three packaging is a moral obligation now supported by increasingly challenging regulatory enforcement. In the lead up to Packaging Innovations 2019, the UK Department for Environment, Food and Rural Affairs (DEFRA) announced plans to implement a tax on plastics containing less than 30 percent recycled, with UK levels and infrastructure reportedly lagging behind European standards. DEFRA will also introduce an Extended Producer Responsibility (EPR) scheme, which will make producers responsible for the cost of recycling,

As well as a Deposit Return Scheme (DRS) for cans and . However, in his eyes, sustainability expert and Director of Emagine Packaging, Richard Coles, explains that 2018 was a ‘tipping point’ for plastics packaging. “Despite plastics impressive success in the packaging world, it has been poorly portrayed in the media for the damage it has caused to wildlife and human seafood supply chains, in addition to its poor global recycling record (6.9 billion tons of plastics waste – including packaging – has been produced since the 1950s of which an estimated nine percent was recycled).”

Mars, PepsiCo, Coca-Cola, Unilever and Walmart have all announced sustainability pledges, focusing on where products come from, the production and manufacturing processes and the impact that makes on the environment- foodhq.world | September 2019 10

U.S. agencies—the Food and Drug Administration to recommend that food companies standardize on (FDA), U.S. Department of Agriculture (USDA) and “Best If Used By” language for voluntary date-code Environmental Protection Agency (EPA)—finally labeling as part of a new strategy to fight food and acted to improve the date code labeling guidelines . for food sold in the United States. All three agreed Packaging Trends for 2019

Flexibility According to the Flexible Packaging Assn.’s report on the industry, “flexibles accounted for 19 percent of the packaging materials market in the U.S. Much of this growth is due to material and production advancements.” Today, environmentally-friendly plastics like compatibilized and new end-of- life recycling initiatives have allowed flexible packaging’s popularity to multiply. Other reasons why flexible packaging is set to become more popular in 2019 includes resealable, easy to carry and store, uses less material, and is lighter in weight.

Connected packaging One of the biggest developments in retail packaging 3. Large factories will have requirements where is the addition of chips, codes and interactive materials need to be moved between multiple elements that allow the brand to connect directly levels or floors. Conveyors can be designed to with the consumer, creating new marketing transport materials across levels, with almost no opportunities to drive engagement and sales. Those limitation of height. elements include digital markers such as ‘Snapcodes’, 4. Conveyors with automated incline belts can Near Field Communication (NFC), Radio Frequency automatically unload materials, eliminating manual Identification (RFID), Bluetooth and Augmented unloading. This also means that no time is wasted in Reality (AR). For the brand this offers a chance to monitoring material unloads. connect the consumer to the online space, as well 5. Conveyors allow careful control of the speed at as an opportunity for data collection to improve which materials are moved. That means there are knowledge of the customer and measure campaign fewer chances of something breaking and causing performance. Meanwhile, for the consumer, loss due to handling issues. connected packaging adds value to the shopping 6. Conveyors can move in both directions. This is very experience and provides an online platform to receive useful when materials need to be moved between promotional offers and discounts. opposite ends of a manufacturing unit during the manufacturing process. Benefits of Conveyors Where are Conveyors Used? As mentioned above, conveyors are a huge enhancement over using human labor to perform Conveyors are used in almost every industry where the activity of feeding. Other than this, here are materials need to be moved including bottling plants, some more benefits of using conveyor system: recycling centers, plastic making factories and so on. They can be used in every industry which has some 1. Conveyors designed with inclination allow materials kind of process requiring the movement of items and both big and small, to be moved from one elevation materials at regular intervals in a cyclical fashion. The to another easily. This saves a lot of time. primary advantage of conveyor systems is that they 2. Conveyors offer unlimited opportunities to automate a lot of human tasks that are associated continuously load and unload items over a long with the manufacturing and transportation of period of time. materials. This includes tasks like feeding, moving, Group Packaging | Packaging 11 loading and unloading of materials. If your company or factory has any of these requirements, an industrial conveyor is definitely something you should invest in. Visit us @ GULFOOD MANUFACTURING Reinventing the 29 - 31 OCTOBER Packaging and brand experts both agree that the biggest HALL 3, STAND A3-36 trend shaping the packaging industry is the rapid rise of e-commerce. “With global e-commerce sales reaching more than USD2.1tr in 2017 and expecting to reach USD3.8tr” by 2021 according to Lynn Dyer, president of the Foodservice Packaging Institute (FPI), “the vast amounts of packaging required to keep up with such consumer demand is affecting all aspects of packaging, from the design of the box to the incorporation of new technology into the supply chain.” This phenomenal rise brings with it a unique set of challenges for the brands, but it also offers a range of marketing and environmental opportunities as companies think about Innovation In Action the next generation of packaging, one that provides new innovations in distribution efficiency and sustainable design.

Plastic-free There’s little doubt that eradicating the use of single- use plastics is now a large priority for any brand. In the UK, plastic pollution is now the most pressing environmental concern. Currently there is a huge amount of activity in plastic-free shopping, whether its stores offering plastic-free aisles or companies creating new, sustainable forms of packaging, such as the UK dairy brand a2 Milk, which uses 100 percent recyclable FSC-certified -based . “Brands should act FASTBACK® FOR SNACK FOOD now,” says the Mintel report, “either to ensure a place in emerging plastic-free zones by switching to acceptable The FastBack range of horizontal motion pack materials, or by engaging with the debate, clearly conveyors sets the standard for the snack food explaining the benefits of plastic packaging to their market with a focus on performance, safety and product and addressing plastic pollution concerns with integrity. The innovative design has reduced appropriate end-of-life pack solutions.” product breakage, seasoning loss and eliminates downtime for sanitation.

Put our innovation to action in your plant today!

Leen Hachache Content & Research Manager

www.heatandcontrol.com | [email protected]

FoodHQ World_Sept19_Half_87x241_FastBack.indd 1 8/5/2019 3:54:57 PM foodhq.world | September 2019 12 CL156 Sideload cartoning The Cama Cartoning For Fast Moving Consumer Goods

Cama Group is delighted to announce that destined for final installation with Burton’s Biscuits, they will be showing their latest CL156 side load to pack a much loved chocolate biscuit. cartoning machine at the Total PPMA exhibition at The machine features continuous motion rotary the NEC in October 2019, the first public display of picking and opening via air blast to ensure this machine in the UK. efficient carton forming at high speed. Products are insert into the pre-glued carton via the overhead Cama has been supplying cartoning machines as mounted side load carousel before flap closing and part of its secondary range exiting the machine, through an integrated quality since 1982 and now offers its latest Break-Through control reject system to reject cartons with possible Generation (BTG) CL, horizontal cartoning machine open flaps. Finished cartons will then pass to a series, with “state of the art” technology. Cama Cama wraparound packer for packing into cartoners have been developed and improved to Shelf Ready (SRP) transit packaging. offer high-performance and reliable solutions for side loading applications. The Cama cartoning machines Cama has been selected by Burton’s Biscuits due can be integrated into complete production lines for to their expertise and long presence of Cama fast moving consumer goods (FMCG). in the Bakery market with well-established and proven solutions with multiple biscuit & bakery The CL156 is one of Cama’s Continuous motion manufacturers worldwide. Cama’s experience and cartoning machines suitable for applications up to proven solutions include biscuits, snacks, cereal 400 cartons per minute. The machine on display is bars, crackers and even woven products. configured for up to 240 cartons per minute and is Group Packaging | Packaging 13

KHS Is Driving the Visit us @ Digital Revolution in GULFOOD MANUFACTURING 29 - 31 OCTOBER The Beverage Industry HALL 3, STAND A3-36

The entire sector is talking about digitization and Industry 4.0 – but what do these oft-cited terms actually mean for the beverage industry? One thing is clear: their potential is vast. Digital technologies simplify processes, intelligently network systems with one another and relieve operator workloads.

At the same time the digital revolution presents beverage producers and engineering companies with many mighty challenges. As one of the leading Innovation In Action systems suppliers KHS is well aware of the significance these complex change processes hold for the success of a business. The Dortmund machine and systems manufacturer is thus driving a number of research and development projects which specifically focus on digital networking and line optimization. For KHS, one goal of its group strategy is to boost line efficiency and cut down on the amount of resources used such as materials and energy.

“When deciding whether we implement an idea or not, it’s the added value for the customer that counts for us,” states Dr.-Ing. Matthias Schopp, head of Engineering Systems at KHS. The Dortmund systems provider POTATO CHIP PROCESSING SYSTEMS thus finds it prudent to enter into close cooperative partnerships with its clients to this end. “These provide Every machine features innovative technology the perfect conditions in which to approach new developed through years of experience in technologies with realistic expectations and with an delivering snack food systems around the world. From raw potato preparation to frying open mind as to their outcome,” says Schopp. and seasoning, Heat and Control provides all the equipment and services required to make the highest quality natural potato chips, hard- bite chips, sticks, formed chips and other potato snacks.

Put our innovation to action in your plant today!

www.heatandcontrol.com | [email protected]

FoodHQ World_Sept19_Half_87x241_PC.indd 1 8/5/2019 4:05:09 PM 15 Kitchen Equipment

CATERING & HOSPITALITY DISPLAY CABINETS Kitchen Equipment | CATERING & HOSPITALITY 15

Experience the Future of Kitchenware

From innovative presentations by manufacturers to world premieres of new kitchen gadgets, electrical appliances to accessories for cooking, the smart kitchen appliances market is continuously growing in the global scenario at a significant pace. According to Allied Market Research, “the global kitchen appliances market is expected to garner USD253.4 billion by 2020, registering a CAGR of 6.4 percent during the forecast period 2014-2020.”

The Whirlpool Connected Hub Wall Oven Connected Hub Wall Oven was developed by WLabs, Whirlpool›s experimental micro-factory. This 27-inch LCD touchscreen works with Whirlpool›s Yummly app which allows one to find recipes based on their preferences and get step-by-step instructions right on the oven door. Since the oven essentially integrates a giant smart display into the of your appliance, and even adds augmented instructions and the ability to check on your food on top of that, it could be a super useful addition to a smart kitchen when and if it does come to fruition.

Smarterware Display cases form a great option for any food business Reducing food waste often means keeping track of the due to the visibility factor. You can easily store any food expiration dates of the many perishable items sitting item and be aware of it. The display area can prove to be in your fridge. Smarterware, a new line of smart food a great way of attracting more customers and increasing storage from Ovie, is designed to eliminate the clientele. As the meat items will be on display, the this hassle. “The containers keep track of your food’s customers will be sure of what they are purchasing. The lifespan and signals when groceries have passed placement of meat display cases should be strategic in the point of no return”, as Designboom reports. The order to make it attractive and take up less space. Smarterware line works using SmartTags that track how long food has been in your fridge.

These small trackers fit into the of Ovie’s containers. They can also be attached to generic storage containers or food packaging using the Ovie Connect, a circular The“ global kitchen holster can stick anywhere, or the Ovie Clip. The kit also includes a hub that allows the SmartTags to connect appliances market is to the mobile app or a smart home system like Alexa or Google Home. All that needs to be done is to track expected to garner your food is seal it in the Smarterware, slip one of the SmartTags onto the (or attach the Ovie Connect or USD253.4 billion by 2020 Clip to other food packaging), and press the SmartTag. The system can then estimate how long the item will last, based on Ovie’s database of typical food spoilage times, and begin its countdown to the expiration date. foodhq.world | September 2019 16

GoSun The Fusion Winner of the CES 2019 Climate Change Innovator Award, The Fusion is a solar-electric oven by American startup GoSun. It is touted as the world’s first portable oven that can work using both, electric and solar energy. Focused on creating green cooking solutions, the company will be showing off the solar-electric oven at CES 2019. The GoSun Fusion has a low-energy, 150-Watt thermal heating element (equivalent to power drawn by an incandescent light bulb) integrated into the base of the cooking tray, which means you can cook a full meal using no more than a 12-volt battery.

The heating element is captured in a stainless-steel casing that distributes heat within the vacuum chamber evenly. Utilizing GoSun’s patented vacuum tube technology, it makes optimal use of solar energy to cook food. The GoSun Fusion can also work with an additional re-chargeable lithium-ion battery power bank to cook even when it’s cloudy outside. Another benefit is reduced greenhouse gas emissions since it requires no fuel. With less weight and reduced power consumption, this solar- electric oven is ideal for camping.

Sensate Touchless Faucet This year Kohler announced the latest version of Sensate hands-free faucet at Consumer Electronics Show in Las Vegas. The new version comes integrated with Alexa, Google Assistant, and HomeKit support, taking touchless control to a whole new level. It enables users to dispense measured amounts of water and turn the water on or off through simple voice commands or motion-based interactions. The users can full nearly an eight-ounce cup of water or a large pot with hands-free “Global Kitchen Appliances voice control. The sensor-enabled faucet can monitor water usage that’s displayed on the Kohler Konnect app Registered A CAGR Of for more convenience. Being part of the Kohler Konnect 6.4 Percent During The series, this makes use of Konnect application to support Google Assistant, Alexa, and HomeKit. This means a Forecast Period 2014- simple faucet offers you whole new options and amazing washing or cleansing experience. 2020

Kitchen Equipment | CATERING & HOSPITALITY 17

The Primo ‘hTRiO’ The Primo ‘hTRiO’ water cooler is a multifunctional solution for the home or office that will provide intuitive access to H2O and more.

The unit features a bottom-loading design that allows a five-gallon water reservoir to be integrated into the base without the need to position it onto the top like many alternatives on the market. Hot and cold water are made available on the front section, which is also outfitted with a K-Cup slot that will allow for freshly brewed coffee or tea without the need for a Keurig machine.

The Primo ‘hTRiO’ water cooler also boasts a storage section on the top portion for keeping up to 20 K-Cups on hand for quickly brewing up hot beverages throughout the day.Split Induction.

Cooking Top The conceptual ‘Split Induction Cooking Top’ is a multifunctional solution for the modern kitchen that aims to position everything required for meal preparation into a singular spot to make the most of small spaces. Designed by Julius Pang, the system consists of a preparation area for ingredients and three conduction cooktops that can be oriented into different directions.

This will allow anywhere from one person to three to prepare meals without having to feel cramped or confined as they create a meal. The conceptual ‘Split Induction Cooking Top’ addresses the need for efficiency-focused kitchen equipment as the amount of available space in urban homes continues to shrink. “ The conceptual ‘Split Induction Cooking Top’ addresses the need for efficiency-focused kitchen equipment as the amount of available space in urban homes continues to shrink. foodhq.world | September 2019 18

Toasher The conceptual ‘Toasher’ countertop dishwasher is an efficient appliance for the kitchen that aims to eliminate the need for full-size alternatives in favor of a compact solution. Drawing inspiration from a toaster, the appliance works by having just a few place settings positioned onto the top rack before beginning the cleaning process. The side lever will dunk them into water reservoir below to start the cleaning process, which is powered by ultrasonic technology to blast away debris without the need for sprayers.

The conceptual ‘Toasher’ countertop dishwasher is the design work of Lin Shuo De and also transforms into a drying rack when not being used for washing to keep kitchen essentials close at hand. The water reservoir can be easily emptied between uses and works to save ample resources when compared to full-size models.

Wo-in-One Food Choppers Created to help users ditch the cutting board, the Clever Cutter Two-in-One food choppers work by incorporating the design of a knife and a cutting board into a scissor-inspired utensil. Great for fresh ingredients, as a way to portion food and more, the utensil features a spring-based design that makes the chopping experience more fluid.

The utensil can be used with fresh fruits and vegetables or with cooked meats to portion them out onto plates or into containers. The choppers are an ideal kitchen accessory for those that practice portion control as they can help to offer precision cutting capabilities and the ability to portion out accordingly.

Leen Hachache Content & Research Manager Photo Courtesy of TOMRA 20 Project Focus

COVER STORY foodhq.world | September 2019 20

End-to-end traceability in the Why food supply chain can do more than safeguard against potential Traceability disasters, particularly at the processing stage. Geoff Furniss, Head of BBC Technologies within in Food TOMRA, explains how. Production Every step of the food supply chain, from farm to table, is under pressure to improve traceability. Regulators, retailers and consumers increasingly demand traceability, and by helping to prevent food scandals, and Processing brand reputations can depend on it. But there’s more to this story than meets the eye.

Is Also A Profit It is widely understood that traceability is important for food safety, but less well known that traceability can also help food producers and processors improve profitability. Opportunity At this stage in the supply chain, sorting machines – important for ensuring traceability, food quality, and food safety – can also help reduce food waste, analyze yield, and optimize operating efficiencies. Moreover, sorting technologies can help food producers and processors win business by ensuring that their products attain a quality standard appealing to retailers. foodhq.world | september 2019 Project Focus | COVER STORY 21

The core need for traceability is trust. Just think of food-related news headlines in recent years: melamine in dairy products, salmonella in peanut butter, wood pulp bulking-out parmesan cheese, horse meat passing as beef, E.Coli bacteria in romaine lettuce, listeria bacteria found inside an apple processing plant, and so many other scandals too. Bad news spreads far and fast, amplified by consumers on social media, and shoppers come to regard food suppliers with suspicion.

Whether these scandals are caused through fraud or by accident, higher levels of traceability in the food supply chain would prevent many from ever happening. If food scandals do occur, traceability can make it easier to track down the sources of contamination or adulteration. In the case of E. Coli in romaine lettuce, for example, the cause was quickly found to be water in a canal in Arizona, but it was impossible to traceback all affected products because bagged salads contained ingredients from multiple ranches and their records of origin were not thorough enough. More detailed and standardized record-keeping is essential.

Consumers want this complete story, and they want to access it through digital channels such as websites and smartphone apps. This matters because consumers increasingly make food purchasing decisions based on the detailed product information available to them. Brands and products perceived as trustworthy can win customer loyalty and command price premiums, and that perception strengthens in consumers’ minds when retailers share information about food origins, ingredients, and processing. Recognizing this, Walmart China last year launched a traceability project which gives shoppers detailed information about the provenance of fresh packaged vegetables, accessed through a QR code scanned by a smartphone. SUSTAINABILITY

23 Food Production Food Production | SUSTAINABILITY 23

Transforming The Global Food Production Towards Healthier Plans

Transformation of the global food system is urgently red meat, while countries in South Asia eat only half needed as more than 3 billion people are malnourished the recommended amount. All countries are eating (including people who are undernourished and over more starchy vegetables (potatoes and cassava) than nourished), and food production is exceeding planetary recommended with intakes ranging from between 1.5 boundaries -- driving climate change, biodiversity times above the recommendation in South Asia and by loss, pollution due to over-application of nitrogen and 7.5 times in sub-Saharan Africa. phosphorus fertilizers, and unsustainable changes in water and land use. “The world’s diets must change dramatically. More than 800 million people have insufficient food, while many Human diets inextricably link health and environmental more consume an unhealthy diet that contributes sustainability, and have the potential to nurture both. to premature death and disease,” says co-lead However, current diets are pushing the earth beyond its Commissioner Dr Walter Willett, Harvard University, USA. planetary boundaries, while causing ill health. This puts “To be healthy, diets must have an appropriate calorie both people and the planet at risk. Providing healthy intake and consist of a variety of plant-based foods, low diets from sustainable food systems is an immediate amounts of animal-based foods, unsaturated rather than challenge as the population continues to grow -- saturated fats, and few refined grains, highly processed projected to reach 10 billion people by 2050 -- and get foods, and added sugars. The food group intake ranges wealthier (with the expectation of higher consumption that we suggest allow flexibility to accommodate various of animal-based foods). To meet this challenge, dietary food types, agricultural systems, cultural traditions, and changes must be combined with improved food individual dietary preferences -- including numerous production and reduced food waste. Unprecedented omnivores, vegetarian, and vegan diets.” global collaboration and commitment will be needed, alongside immediate changes such as re-focusing Widespread adoption of such a diet would improve agriculture to produce varied nutrient-rich crops, and intakes of most nutrients -- increasing intake of healthy increased governance of land and ocean use. mono and polyunsaturated fatty acids and reducing consumption of unhealthy saturated fats. It would Scientific Targets for a Healthy Diet also increase essential micronutrient intake (such as iron, zinc, folate, and vitamin A, as well as calcium in Despite increased food production contributing to low-income countries), except for vitamin B12 where improved life expectancy and reductions in hunger, supplementation or fortification might be necessary in infant and child mortality rates, and global poverty over some circumstances. the past 50 years, these benefits are now being offset by global shifts towards unhealthy diets high in calories, sugar, refined starches and animal-based foods and low in fruits, vegetables, whole grains, legumes, nuts and seeds, and fish.

Compared with current diets, global adoption of the new recommendations by 2050 will require global consumption of foods such as red meat and sugar to decrease by more than 50 percent, while consumption ...More“ than 800 million of nuts, fruits, vegetables, and legumes must increase more than two-fold. Global targets will need to be applied locally -- for example, countries in North America people have insufficient eat almost 6.5 times the recommended amount of food The“ Cama Cartoning Machines for Fast Moving Consumer Goods Cama Group is delighted to announce that they will be showing their latest CL156 side load cartoning machine at the Total PPMA exhibition

foodhq.world | September 2019 26

Food Sustainability Since the mid-1950s, the pace and scale of environmental Firstly, policies to encourage people to choose healthy change has grown exponentially. Food production is diets are needed, including improving availability and the largest source of environmental degradation. To accessibility to healthy food through improved logistics be sustainable, food production must occur within and storage, increased food security, and policies that food-related planetary boundaries for climate change, promote buying from sustainable sources. Alongside biodiversity loss, land and water use, as well as for advertising restrictions and education campaigns, nitrogen and phosphorus cycles. However, production affordability is also crucial, and food prices must must also be sustainably intensified to meet the global reflect production and environmental costs. As this population’s growing food demands. may increase costs to consumers, social protection for vulnerable groups may be required to avoid continued This will require de-carbonizing agricultural production poor nutrition in low-income groups. by eliminating the use of fossil fuels and land use change losses of CO2 in agriculture. In addition, zero Secondly, strategies to refocus agriculture from producing loss of biodiversity, net zero expansion of agricultural high volumes of crops to producing varied nutrient-rich land into natural ecosystems, and drastic improvements crops are needed. Currently, small and medium farms in fertilizer and water use efficiencies are needed. It supply more than 50 percent of the essential nutrients is estimated the minimum, unavoidable emissions of in the global food supply. Global agriculture policies greenhouse gases if we are to provide healthy food should incentivize producers to grow nutritious, plant- for 10 billion people by 2050. They conclude that non- based foods, develop programs that support diverse CO2 greenhouse gas emissions of methane and nitrous production systems, and increase research funding for oxide will remain between 4.7-5.4 gigatons in 2050, with ways to increase nutrition and sustainability. In some current emissions already at an estimated 5.2 gigatons contexts, animal farming is important to nutrition and in 2010. This suggests that the decarbonization of the ecosystem and the benefits and risks of animal the world energy system must progress faster than farming should be considered on a case-by-case basis. anticipated, to accommodate the need to healthily feed humans without further damaging the planet. Thirdly, sustainably intensifying agriculture will also be key, and must take into account local conditions to help To stay within planetary boundaries, a combination of apply appropriate agricultural practices and generate major dietary change, improved food production through sustainable, high quality crops. enhanced agriculture and technology changes, and reduced food waste during production and at the point Lastly, food waste must be at least halved. The majority of consumption will be needed, and no single measure is of food waste occurs in low- and middle-income enough to stay within all of the limits. countries during food production due to poor harvest Humanity now poses a threat to the stability of the planning, lack of access to markets preventing produce planet. Sustainability of the food system must therefore from being sold, and lack of infrastructure to store and be defined from a planetary perspective. Five key process foods. Improved investment in technology and environmental processes regulate the state of the planet. education for farmers is needed. Food waste is also an issue in high-income countries, where it is primarily caused by consumers and can be resolved through The Vision for a campaigns to improve shopping habits, help understand ‘best before’ and ‘use by’ dates, and improve food Healthier You storage, preparation, portion sizes and use of leftovers. The Commission proposes five strategies to adjust what people eat and how it is produced: PROCESSING

28 Seafood Processing DAIRY PROCESSING foodhq.world | September 2019 28

State-of-the-Art Seafood Processing Equipments

The global seafood processing equipment market size Shift in Demand in China is projected to grow from USD 1.4 billion in 2018 to Demand for seafood is set to rise in China, USD1.9 billion by 2023, at a CAGR of 5.6 percent during especially for high-quality products, which could the forecast period. The global processed seafood mean Vietnam’s USD572 million exports in the first market size is projected to grow from USD207.6 billion half would double to USD1.2 billion for the year, in 2018 to USD 267.3 billion by 2023, at a CAGR of the Vietnam Association of Seafood Exporters and 5.2 percent during the forecast period. Rising demand Producers (VASEP) said in a new report. China is one for processed seafood, coupled with continuous of Vietnam’s most important seafood markets. Over innovations in fishing techniques are major factors 150 Vietnamese businesses export to the country, driving growth of the global processed seafood market. 50 of them shrimp and 45 of them pangasius In addition, inclination towards ready to eat seafood fish. Vietnam ranks among the top ten seafood by consumers, and technological advancements in producers in the world, according to the U.N. Food processing equipment are other factors expected to and Agriculture Organization. boost growth of the global processed seafood market The Rise of Salmon over the forecast period. Over the past few years, there has been an increase in the per capita consumption of protein which has resulted in the rising preference for fish as compared to animal meat as it is a rich source of protein. Some of the other factors which have positively influenced the growth of the global salmon market include “The global seafood rising health consciousness, value addition, changing dietary habits, convenient packaging, etc. According to processing equipment Globenewswire, the global salmon market reached a volume of 3.7 Million Tons in 2018. Looking forward, the market size is projected to market volume is projected to reach 4.7 Million Tons by 2024, expanding at a CAGR of 3.9 percent during 2019- grow (…) to USD1.9 billion 2024. On the basis of production, Norway is the largest by 2023 market for farmed salmon followed by Chile, Scotland, Canada and Faroe Islands. Seafood Processing | PROCESSING 29

On the other hand, for wild captured salmon, the the company has added leading edge heading, United States represents the biggest producing filleting and skinning machines, as well as a state- region followed by Russia, Japan and Canada. of-the-art Ice Management System. “Icewater is The salmon market has also been segmented the only processor in North America dedicated based on end-markets which represent the major full-time to Atlantic cod production and we’re consumption regions. This segment is being led by committed to being among the best in the world,” EU followed by the United States, Brazil, China, explained President and CEO, Alberto Wareham. Russia and Japan. The competitive landscape of the The FleXicut automatic pinboning and portioning global salmon market has also been examined with machine uses X-ray vision to locate the pinbones some of the key players being Mowi ASA, Cermaq, and cuts using water-jets and knives to remove Leroy Seafood Group, and SalMar. bones and portion fillets. The automation of bone removal with the revolutionary machine raises Here are the Top Seafood Processing Equipment: productivity and greatly improves product handling Quality Scanning and yield. The FleXicut system at Icewater will also The QC Scanner is an efficient and accurate device include intelligent product distribution. FleXisort for checking the quality of your fish after filleting automatically allocates each of the various outputs and trimming, or after skinning. This gives the to different product streams, thereby saving time benefit of monitoring and registering the quality and further increasing efficiency. of your products, allowing to grade and sort them according to customer specifications. A 2D vision Pacefeeder camera rapidly scans the surface of each fillet and The PaceInfeeder is an optimized infeed system detects melanin and blood spots, trimming and designed for the automatic fixed-pace infeed of skinning defects, and levels of brown meat. It can de-headed fish to the MS 2730 Filleting Machine, also identify the color of selected areas to color resulting in higher filleting quality and reduced grade the fillets according to industry standards. labor costs. The Filleting Machine also offers A 3D vision camera then estimates the weight by automatic back and belly trim, to reduce the need measuring volume. This feature can be used to for manual trimming, and automatically adjusts indicate the yield trend, which helps determine to various fish sizes.The Marel portion cutting when the machine needs adjusting. equipment is fast, precise and highly automated, with innovative cutting patterns so processors can RoboBatcher create value-added products and deliver custom- Vísir has just installed their first RoboBatcher made portions directly to orders. and this agreement will see the installation of additional robots in the near future. “We entered an agreement with Vísir on the joint development of robot box packing last year,” says Sigurdur Ólason, Managing Director Marel Fish. “After a very smooth installation of the first packing robot, we’re very happy that Vísir is already keen to step up the automation yet another notch.” The new solution is interconnected with the FleXicut lines they have onshore in order to maximize efficiency and product quality.

FleXicut The Brussels Expo, Canadian seafood company Icewater Seafoods penned an agreement with Marel to purchase the $1.6M FleXicut for its 70,000 square foot, world class cod plant. Since 2018, Leen Hachache Content & Research Manager COUNTRY/ REPORTS REGIONAL

31 Brazil 33 Germany 37 Saudi Arabia 39 Turkey Brazil | COUNTRY / REGIONAL REPORTS 31

Taste of Brazil

According to Mordor Intelligence, “the Brazil Food Ingredient Market is forecasted to reach USD23.63 billion by 2024 growing at a CAGR of 5.2 period during the forecast period (2019 - 2024).” As the world’s 4th largest agricultural exporter, over 10 percent of their GDP is from the agricultural sector.

Agro food is the largest employer in the manufacturing industry with approx. 1.6 million direct jobs (20 percent of total jobs) from 45,000 companies. The market is dominated by players, like Cargill Inc., Koninklijke DSM NV, AAK AB, and DuPont.

There are various small and medium local players holding a significant share in the market. The leading players in the market studied enjoy a dominant presence across the country. These players focus on leveraging opportunities posed by food industries to expand their product portfolio, in order to cater to the requirements for various product segments under the food industry.

Cargill, one of the global ingredient suppliers, joined hands with major domestic players for sugar production, thus increasing the market share in Brazil. Many companies from Europe and the United States have strong ties with local distributors, and traders, which help them sell products to local sellers. Brazil imported USD2.8 billion of intermediate food products in 2018. Compared to the previous year, the total sales to Brazil increased four percent.

The five major players – Argentina, the United States, Portugal, Indonesia, and Uruguay represented 54 percent of overall exports to Brazil. The excellent performance of U.S exports to Brazil, made the country The“ Brazil Food Ingredient become the second major exporter of intermediate Market is forecasted to products to Brazil, accounting for 11 percent market share. Considering trade with economic blocs, the reach USD 23.63 billion European Union and Mercosul represent 31 percent and 27 percent of Brazil’s total agricultural intermediate by 2024 products imports foodhq.world | September 2019 32

Demand for Natural Colors Is Increasing With increasing preference for clean products, the demand for natural colors is expected to increase exponentially during the forecast period, resulting in a revenue of USD43.5 million in 2018. Although natural colors are safer, they have a few fictional issues, like consistency. This production of such colors involves high production costs and lack of raw material availability. Natural colorants have varied applications in functional foods. Food colors find application in many processed foods as well, including candies, snack foods, margarine, cheese, soft drinks, jams/jellies, gelatins, pudding, and pie fillings. The main constraint of the industry is the high cost of production, chemical instability due to fluctuating temperature/pH conditions and increased regulations.

F&B Scope of Brazil The food and beverage sector in Brazil are one of the driving elements of the national economy. As the largest producer of coffee, sugarcane, oranges, and cattle, Brazil has a strong agricultural base on which to build their up and coming manufacturing industry. A number of larger multinational brands have built facilities in Brazil due to the proximity to large quantities of unique and economic agricultural products needed. The food and beverage sector are investing in a very prominent way in modernization demand for ingredients, such as fibers, whole grains, of facilities to improve production and quality. Brazil dairy ingredients, and proteins among others, as they is one of the largest countries in the South America address specific health concerns, including immune region, with natural and organic food products gaining prominence the country. There is a high consumer and digestive health.

Brazil Food Market Dominated by the Use of Synthetic Flavors Food ingredients are added to a variety of food products wide variety of aromas and are comparatively cheaper to perform various functions, such as improving overall than natural flavors. However, the natural flavor safety and effectiveness, maintaining the nutritional market is growing at a faster rate owing to increasing value of food products, and improving taste, texture, consumer preference for natural ingredients in Brazil. and appearance of the final food product. The demand The food & beverages industry is the largest consumer for synthetic food ingredients from Brazil and other of flavors. Fruit flavors are considered truer and fresher South American countries is declining significantly, as since they are prepared from fresh fruits. The love consumers are adopting plant-based food ingredients. toward fruits by the consumers creates the market for Brazilian consumers, especially the millennials, are these flavors. Flavor trends are leaning toward mixing adjusting to a healthier and more active lifestyle, and natural extracts with exotic and spicy or traditional thus, there is a significant shift in food preferences, flavors. While growing demand for exotic food products from junk food to more natural and healthier food has driven the flavor market, the demand for Brazilian choices. Consumers are following the to get spice flavors such as parsley, cumin and oregano are information regarding calories, total fat, cholesterol, expected to continue to increase in other countries, sugar, proteins, preservatives, carbohydrate, gluten, such as Europe and the United States. and sodium. Flavors in food applications are two types: natural flavor and synthetic flavor. At present, the Brazil food market is dominated by the use of Leen Hachache synthetic flavors as they are available easily with a Content & Research Manager Germany | COUNTRY / REGIONAL REPORTS 33

Germany F&B Sector 4th Largest Worldwide With nearly 83 million of the world’s wealthiest consumers, according to USDA, Germany is by far the biggest market for food and beverages in the European Union. Germany is a major producer of food and agricultural products and a leading player in the global marketplace. In 2018, Germany’s nominal GDP reached USD4 trillion, positioning the country as the 4th largest economy in the world. Germany is also the third largest importer of agricultural products after the United States and China. In 2018, imports reached USD108 billion, an increase of 2.9 percent compared to 2017. While 78 percent of these imports originated from other EU member states, the United States was the largest supplier outside the bloc. Imports of agricultural products from the United States totaled USD2.5 billion in 2018.

Healthy Lifestyle Germany is an attractive and cost-efficient location in Germany is the second largest organic market in the, the center of the EU. While many consumers are very clean label foods, “free from” products (e.g. gluten or price sensitive, the market also provides for many wealthy lactose free), and locally grown are further trends that consumers who follow value-for-money concepts. These attract more and more German consumers. Increasing consumers are looking for premium quality products and share of consumers who view their purchasing decision are willing to pay a higher price. as a political or lifestyle statement (no GMO, “free- range” eggs, vegetarian or vegan diet, etc.). Consumers Germany still has some of the lowest food prices in increasingly require traceability and information about Europe; German citizens spend less than 11 percent of production methods. Germany remains a price-focused their income on food and beverages. Low food prices market, but the share of consumers who are willing to result from high competition between discounters and pay for quality is increasing in most cities. the grocery retail sale segment. Fair trade and organic products have become more important on the German grocery market. world (behind the US) and presents good prospects for exporters of organic products. Germany“ is a major Ageing population and increased health consciousness of consumers is fueling the demand for health and producer of food and wellness products, as well as functional food products. Increasingly high-paced society and the rising number of agricultural products and a single households are driving the demand for convenient leading player in the global ready-to-eat meals, desserts, and baking mixes. Ethnic foods, beauty and super foods marketplace. foodhq.world | September 2019 34

Road Map for Market Entry U.S. companies seeking to export goods to wholesalers havespecialized in products or product Germany are advised to do thorough research for groups, and some are even experts in food products a good understanding of the market. FAS GAIN from a specific country of origin. Thus, specialized Reports are a good source for country specific importers have an in-depth knowledge of importing information: http://gain.fas.usda.gov. Also, contact requirements, such as product certification, with the FAS office in Berlin is encouraged for labeling, and packaging. They also typically handle anyone interested in entering or learning more shipping, customs clearance, warehousing, and about the market (contact information provided distribution of products within the country. at the end of this report). Once U.S. companies have acquired this background information, they Market Structure may consider attending or visiting one of Europe’s Consolidation, market saturation, strong USDA endorsed trade shows like the ANUGA show competition, and low prices are key characteristics and other trade shows in Europe. They serve as a of the German retail food market. The top five springboard into the market, helping companies to grocers account for around 72 percent of the total establish new trade contacts and gauge product market. The German market is largely dominated interests. Germany hosts many of the largest trade by domestic players. This is particularly true for shows in the world. Therefore, it is an excellent hypermarkets, supermarkets, and discounters. location for U.S. exporters to promote their German consumers are very particular about what products to get in contact with potential business they like and what they do not like in their grocery partners, buyers, to meet with FAS Berlin, and to retailers, and grocery retailers can count on a strong conduct product introductions. base of loyal customers. The failure of Walmart to establish itself in Germany over a decade ago is the Import Procedure example for how hard it is for international players Importers represent the first link in the domestic to successfully enter the German market sales chain and are consequently responsible for the compliance of imported products with national and EU regulations. The European Commission has published the following guidance document which refers to key Community law requirements. The responsibility for enforcing food law provisions in Germany lies with the federal states (Laender). Whether a specific product complies with the legal “The responsibility for requirements is be evaluated by considering the actual product in its entirety, taking into account enforcing food law its origin, import certificate, composition, intended provisions in Germany lies purpose, and presentation. Please contact FAS Berlin for clarification on questions concerning the with the federal states. interpretation and application of import provisions in individual cases. Purchasing by German food retailers is fragmented and competitive. Few German retailers import products directly from other countries, except for items that they purchase in large quantities. Most food retailers would rather buy from central buyers/distributors importing food and beverages. In general, these Germany | COUNTRY / REGIONAL REPORTS 35

Food Processing Industry The 6,044 food processing companies employ about players. This is particularly true for hypermarkets, 595,500 people. The sector is dominated by small supermarkets, and discounters. German consumers and medium size companies; 96 percent of which are very particular about what they like and what have less than 250 employees. In 2017, the sector they do not like in their grocery retailers, and generated a turnover of roughly USD 203 billion2 ; grocery retailers can count on a strong base of loyal accounting for 5.46 percent of the German GDP. customers. The failure of Walmart to establish itself The largest subsectors by value were meat, dairy, in Germany over a decade ago is the example for bakery, confectionary and ice cream, and alcoholic how hard it is for international players to successfully beverages; accounting for 24, 15, 10, 8 and 7 percent, enter the German market. respectively.

Market Structure Consolidation, market saturation, strong competition, and low prices are key characteristics of the German retail food market. According to Mordor Intelligence, “Germany is the third largest

“the top five grocers account for around 72 percent exporter of consumer of the total market.” The top five grocers account oriented agricultural foraround 72 percent of the total market. The German market is largely dominated by domestic products worldwide

Leen Hachache Content & Research Manager foodhq.world | September 2019 36

HOBART Launches The World’s First Two-Level-Washer

“Sometimes double doesn’t make sense. Sometimes cooking utensils is one of the most challenging it does.” This is HOBART’s slogan for promoting tasks. To clean the wash ware, manual pre- their latest invention: The world’s first TWO-LEVEL treatment in a sizeable sink is usually required. The WASHER. The newly developed dishwasher by the space for this, however, is often not available in world market and innovation leader for commercial small kitchens. warewashing equipment has a second wash chamber for simultaneous washing. T his means two levels are available for double the washing volume. It is another great benefit that the TWO-LEVEL-WASHER with its compact design does not take up more space in the kitchen than a conventional dishwasher. The new product will be available from early September.

Manfred Kohler, Vice President Sales and Manufacturing of HOBART GmbH, says that this unique washing solution offers great potential to relieve kitchen staff thanks to its increased capacity. “At peak times, the kitchen is always incredibly busy, and dishes must be washed fast to be ready for reuse quickly. Here, our TWO-LEVEL- WASHER makes a real difference because it can wash twice the amount of dishes in the same time. This is a huge relief for the scullery staff.”

Maximum flexibility: washing different wash ware at the same time Whether plates, coffee cups or GN pans: The HOBART TWO-LEVEL-WASHER not only increases the volume but also the flexibility in terms of different types of wash ware. For example, while porcelain plates are being washed in the upper level, the bottom chamber of the dishwasher provides space for saucers, pans, cooking pots, Two-Level-Washer cutlery or salad bowls. The kitchen staff save lots of time and have different wash ware ready for reuse when they need it. Space-saving wash organisation: Suitable and functional for every scullery Heavily encrusted food on cutlery and Saudi Arabia | COUNTRY / REGIONAL REPORTS 37

Redefining the Saudi Food Sector

The food processing industry in Saudi Arabia is well- positioned to grow at a considerable rate in the near future. Domestic, regional and international demands for Saudi food products have been increasing year after year, with seafood, dates and halal foods leading the way. The Kingdom is famed for its authentic halal food products — particularly those from Makkah and Madinah. The Kingdom’s halal food market is currently worth USD6 billion, but it has the potential to take a substantially bigger share of the USD1.3 trillion global halal market. The sector also benefits from a well-developed ecosystem that meets the high standards and growing demands of the expanding marketplace. Despite short-term economic challenges and cautious spending in 2017 due to the VAT, expat fees, and higher utility prices, the food industry in Saudi Arabia stayed strong. Saudi Arabia’s Food and Beverage (F&B) market is the largest and most attractive in the Middle East, valued at USD45 billion and predicted to grow at a rate of 6 percent over the next five years. That growth is being driven by several factors, including the Kingdom’s expanding population and the increase in Hajj and Umrah visitors.

Domestic Demand Shift in Spending In 2018, the Saudi food industry accounted for 10 percent According to the Saudi Arabia General Investment of GDPs, highlighting its importance as a leading Saudi Authority (SAGIA), “the Kingdom is expected to see around Arabia sector. The average household reportedly spends USD59 billion worth of investment in its food industry by 18 percent of its total expenditure on F&B, meaning the 2021.” And while retail spend is certainly increasing, how Kingdom’s domestic demand amounts to 60 percent and where consumers are spending their riyals is also of total consumption in the GCC. Around USD70 billion shifting. Saudi Arabia boasts one of the world’s youngest was spent on food consumption during 2018 in the populations, with 70 percent of the country’s citizens Kingdom. 2018 also saw a 10 percent increase in food under the age of 30. Especially receptive to the newest imports, and that figure is expected to increase to USD35 technology and lifestyle trends, the youth are often billion by 2020, raising the prospect of significant import- viewed as the most malleable when it comes to change, substitution opportunities for Saudi F&B producers to and this is particularly true of the evolving F&B sector. serve the untapped demand for local dairy, meat and fruit However, while undeniably influential, this growth is not products. Furthermore, F&B players in Saudi have easy one that is being solely driven by youth. The government’s access to growing and under-supplied markets in the GCC commitment to enhancing the quality of life of its citizens and MENA regions. With 29 million residents is also proving instrumental in further growing this sector. Recent changes to legislation, including rules which have and an annual population growth rate of 3.3 percent, Saudi enabled women to drive and have brought cinemas back Arabia has the largest population in the GCC. Over 50 to the Kingdom, will also transform social dynamics, which percent of the population is under 25, and the youth of Saudi will in turn impact a number of industries – F&B included. Arabia are particularly susceptible to Western consumer trends. However, in order to benefit from potential growth, market players need to address the changes in consumer behavior that are shapingthe sector. “Saudi Arabia’s F&B market Saudi consumers are becoming more health conscious, is valued at USD45 billion something market players should address by providing foods that are sugar free, low in salt, fatfree, and do not and predicted to grow at a contain preservatives and chemicals, or functional foods rate of 6 percent over the that offer specific health benefits. next five years foodhq.world | September 2019 38

Vision 2030 and Technology Future of F&B in Saudi Arabia A central part of Vision 2030 is caring for one’s health. Saudi Arabia has the potential to redefine the food and In line with the government’s long-term plan to ensure beverage industry, supported by the country’s dedication a healthy population, there has been an increased to exploring and incorporating new technology and its focus on healthy eating and wellness. willingness to promote local, SME’s and homegrown concepts. In the short-term, various health food brands and chains – both international and homegrown concepts The strong purchasing power of its citizens and the – are expected to enter the Saudi Arabia market, from government’s commitment to providing a world class quick eats and casual dining options to full-scale tourism, leisure and entertainment infrastructure are restaurants. We also expect to see more traditional also key elements which will prove critical in further brands introducing new concepts and menus to cater enhancing this already influential sector in the economy to those seeking healthier eating options. and in the lives of Saudi citizens.

Another global trend that will play a key role in the country’s F&B sector is technology, and the incorporation of data and automation.

Not only can digital solutions control rising costs and limit consumer price hikes by streamlining operations, but they can also be used to enhance the customer experience through quicker delivery and the ability to more readily customize orders.

While digital table managers and recognition tools still sound somewhat futuristic, a number of brands are already considering how to incorporate such technology into their offering to improve the quality of their service and create a new experience for their customers. Although e-commerce continues to impact brick-and-mortar outlets in the retail sector, F&B is one sector which continues to provide value and excitement in a traditional physical environment. In Saudi Arabia, and in the wider region, malls are an extremely popular place to socialize and are deeply ingrained in the nation’s leisure culture.

The incorporation of F&B outlets and restaurants within these malls has increased tremendously, Providing a lively and communal atmosphere for customers and increasing visitor dwell times within The“ Kingdom Is Expected malls. These food outlets are expected to continue To See Around USD59 occupying a growing proportion of retail space over the next few years, further complementing the retail Billion Worth Of Investment proposition as entertainment and leisure destinations, following the recent re-introduction of cinemas to the In Its Food Industry By 2021 Kingdom.

Leen Hachache Content & Research Manager Turkey | COUNTRY / REGIONAL REPORTS 39

Turkey Labeled 14th Largest Packaged Food Market Globally

in real terms is expected when compared with regular packaged food. Media has focused on harmful effects of sugar and saturated fats in recent years and obesity and diabetes are a growing problem in Turkey.

In addition, urbanized, better educated parents with more disposable income give high importance to the nutritional content of the food they give to their Food retail in Turkey is worth over USD80 billion, with children. This is creating an increasing demand for total retail sales valued at approximately USD150 billion. functional/fortified baby and children’s food. Overall “The average GDP growth between 2014 and 2018 demand for “better for you” packaged food is also was about 5 percent and annual average projected an increasing trend. Urban professionals are more GDP growth is 3.6 percent between 2019 and 2023” concerned with appearance, therefore low-fat, low- according to Economist Intelligence Unit (EIU). Turkey carbon and low-sugar, “better for you”, packaged food remains a net exporter in the processed foods industry is getting more popular. According to World Food, in both to the world and the United States in 2018, as total, Turks are now consuming over USD200 million they have been for the past five years. The country has of organic products every year. a developed food processing industry with good quality products and the pricing is competitive compared to There are some 72,000 green food producers Europe and the United States. Revenue in the Food & throughout the nation now, and the internal Beverages segment amounts to USD195 million in 2019 production figures of organic produce has reached and is expected to show an annual growth rate (CAGR around 3 million tons. Low-fat milk and yogurt are 2019-2023) of 22.8 percent, resulting in a market volume early examples of this kind of food; baked potato chips of USD443 million by 2023. instead of fried is getting more popular even though they are more expensive. “Naturally healthy” packaged Going the Healthy Way food such as nuts, seeds and dried fruits, high fiber It is expected that demand for imported higher-value bread (instead of white regular bread), sourdough processed food products will increase in the coming bread, kefir for probiotics, high probiotic yogurts, cold years, especially in Turkey’s urban western centers where press olive oil also continue to gain market share consumers are relatively wealthier. Turkey is increasingly and observe real sales growth. Low-salt options are turning towards Western standards when it comes to also common. There are 47,617 food processing and grocery shopping. Supermarket and hypermarket stores processing and 595 beverage producing enterprises are seeing their popularity rise exponentially across the in Turkey as of 2017, according to the latest statistics country. With a growing young middle class who travels published by TurkStat. Calculated on the basis of more than their parents, taste for international flavors sales values, the food production industry constitutes will increase. 14.25 percent of all production industries as of 2017, and beverage manufacturing industry is 0.70 percent of all manufacturing industries in Turkey. This makes Turkey’s geographical position facilitates food imports food and beverage production the second largest and exports as well. Due to fast expansion of discounters manufacturing industry in Turkey after motor vehicles. and hard-discounters, modern market chains are becoming so widely available in close proximity to consumers that now a big portion of urban consumers are reaching packaged goods very easily and have become less likely to visit small shops to purchase Annual average projected artisanal foods. “Functional/fortified” packaged goods “ are gaining ground in the market due to increased GDP growth is 3.6 percent health consciousness of mainly urban middle, upper middle, and higher-class consumers. Stronger growth between 2019 and 2023 foodhq.world | September 2019 40

Food Additives Despite Turkey’s strong agricultural production base, In summer, the Mediterranean and Aegean coasts of when it comes to food additives, such as coloring the country are flooded with foreign and domestic additives and artificial sweeteners, Turkish companies tourists. High end restaurants that are generally in large import these products. They are then sold as mixes under metropolitan areas or coastal resort towns are potential a Turkish brand or with the original brands. There is one users of imported processed food and ingredients. To target prominent Turkish company that is producing aromas, the increasing consumer preference for online ordering natural identical flavors, called Aromsa. Most of the as a result of the greater penetration of internet and aromas/flavorings used in the industry are imported. mobile internet, leading fast food companies continue to When it comes to yeasts for the bakery sector, there are make significant investments in digitalization and service three large companies in Turkey producing these. The one improvement for their online ordering systems. The new with the largest market-share is Turkish-owned, called trend in terms of digitalization has been integrating the Pakmaya, the other two are European-origin foreign online ordering mechanisms with social media channels in direct investments in Turkey. All three are also exporting general and Facebook in particular. to other countries. According to Euromonitor, “retail sales in the packaged Food Processing Ingredients food market in Turkey reached USD33 billion in 2016.” In gelatin, there is demand for Halal products as Turkey That represents a growth rate of 43.8 percent or USD10 is a Muslim country and pork products are common in billion since 2012. That also made Turkey the 14th largest gelatin production globally. There are some Halal gelatin packaged food market in the world and the 6th largest producers in Turkey that use only beef products to meet in all of Europe. By the year 2021, the retail sales in the the demand. When it comes to vitamins and minerals packaged food market in Turkey is expected to reach as food ingredients, most are imported, though there is nearly USD58 billion, a growth rate of 55.5 percent and some local production, such as calcium carbonate. USD20 billion.

Additives are generally imported from developed countries. Europe and the United States are the main sources, with Netherlands and Germany being the two most important countries that sell these to Turkey. Turks“ are now consuming The penetration of organized retailers is approximately over USD200 million of 50 percent, with the rest being traditional small family- owned corner grocery stores. These smaller stores organic products every year have little (or no) imported packaged food, but more domestically produced processed products such as cheese, bakery items, confectionary and snacks. Turkey’s largest cities are Istanbul, Ankara, Izmir, and Adana.

Leen Hachache Content & Research Manager LEBANON Turkey | COUNTRY / REGIONAL REPORTS 41

Tunç Consultancy For Olive Products

Olive Oils As Tunç Consultancy, is an olive and olive oil focused olive oil producers in the market. It is kind of a family food company located in Turkey. Its commercial activities business in Dardanelles/Turkey, and it is producing table are carried out in the Food Industry in Dardanelles olives and olive oil. The company is always trying to (Çanakkale) region; such as food production, foreign improve its techniques, enhance flavor of our olive oil. So, trade representation, marketing and sales. In the field of in this process it has broken through with its olives and food, the company focuses on table olives and olive oil olive oil and it is still continuing to do so. production, also jam and tahini production as a subsidiary activity. Olives, olive oil, jam and tahini are producing and Halidun also has the goal of commercialization in fruit selling under the brand named “Halidun”. jam and tahini production in Dardanelles. In Dardanelles, especially peach, nectarine, strawberry and tomato jam As the brand name, Halidun means infinity. In this were added to the product range of Halidun in parallel context, providing the necessary environment and with the agricultural density of the region. suitable production mechanisms for the sustainable growth of agricultural products is an important element It is aiming to soft-land in foreign markets, and let people for our brand. Working for nature and healthy life in line taste Dardanelles’ tasty and healthy olives, olive oils, jams with sustainability represents the vision of Halidun. With and tahini. Halidun, it focuses on the production of boutique and quality products without rivaling large-scale olives and INDUSTRY NEWS INDUSTRY

43 Products & Services 45 Events Preview Products & Services | INDUSTRY NEWS 43 Adding Value to Seafood By Batter and Breading Application

The process, which was commercially introduced with seasoned breading mix for seafood in the late 1930’s, has evolved greatly. Today, every food imaginable has been coated, and the commercial coating formulations have become more sophisticated and elaborate. Through continued research, now incorporate a vast array of flours, seasonings, batters and breaders that deliver a more desirable product appearance and texture, while locking in more flavour and moisture.

Coating Materials Pre-dusts are typically a blend of finely ground grain-based breaders, or dry batter. They are applied as the first layer in the coating system. A pre-dust provides a good binding surface to which batter can attach, and contributes to increasing the total coating pickup. Agents are often added to predusts to help other coatings bind better to the substrate. Pre-dust is frequently used as a flavour carrier. Flavourings in the pre-dust are somewhat protected during the frying process, making their taste more noticeable after the product has been slightly chewed. Typically, a pre-dusted product will have a more uniform coating, improved appearance and texture, and will have reduced coating blow-off during the frying process.

Batters Standard Batter Breaders Batters are generally a blend of several ingredients, such Each breader has a characteristic flavour, size, texture and as flour, starches and water. They provide an colour. Adding spices, nuts and other natural and artificial surface to which flour or breadcrumb coatings can stick. flavourings, as well as different flours, starches and Adhesive agents are often added to batters to coat crumbs, can augment breading taste and appearance in specialty products that are slick or have a dense surface. nearly limitless combinations. Batters with flavours and colours help to create final taste and appearance characteristics. Batter viscosity is key to Flour obtaining the desired coating pickup, adhesiveness and Flour is a natural for carrying flavours and colours, so it texture. is often mixed with various spices, starches and other ingredients. Flour is one of the most widely used coatings. Tempura Batter It produces a home-style appearance that is popular with Tempura batter is prepared and blended like any other consumers, while its flexibility and tolerance to frying batter, except that leavening agents are added to form make it successful for producers. gas in the mixture. The gas expands when fried, resulting in puffing of the coating and the hard-bite texture that is typical of tempura-battered products.

Wash Batter Combinations of water, eggs, starches, adhesion agents, colour agents, and flavour agents are ordinarily found in wash batters. They provide a unique surface texture to fried products like french fries, spring rolls, several types of seafood products, and many specialty foods. foodhq.world | September 2019 44

Interpreting The Flavor Of Time

Sensient Flavors presents a new collection of ‘Trends to Taste’ flavors. The range of six state-of-the-art flavors is based on the company’s latest insights into consumer interpretations of the past, present and future. The flavors not only give final applications a new aromatic kick; but also inspire insight and achievable innovations that can help narrow the gap between a brand and its consumers.

Where does the story of your product belong – the past, present or future? By addressing this question, Sensient Flavors is offering food and drink manufacturers the latest insights into consumer attitudes. Published annually, the ‘Trends to Taste’ forecast encompasses the company’s syndicated research and horizon-scanning capabilities in pursuit of one clear goal ̶ capturing the latest consumer trends and transferring them into a flavoursome, aromatic language.

Its team of flavourists has examined current consumer perception of past, present and future times. For each dimension, they identified both positive and negative feelings, which are strong drivers of consumer behaviour. By turning these insights into a flavour collection, the company has created six avant-garde offerings that mirror specific consumer attitudes to each time dimension, and help drive stronger product performance in the marketplace.

Engaging the past Controlling the present While some of us associate the past with positive feelings More and more people consider the modern world to of nostalgia, stability and comfort, others use yesteryear be immersive - an interactive experience to be explored. to make changes to their future. To reflect the emotions For these shoppers, the flavour expert presents the of the former, Sensient Flavors has developed a new aroma of Timut Peppercorn – a plant highly appreciated variation of Poudre Douce – a warm and comforting by Himalayan natives for its versatile properties. medieval spice blend for use in various foods from roasted Characterized by peppery notes in combination with meats to bakery items. By contrast, Romeu e Julieta ̶ a zesty fruit aromas, it helps create tailored products that flavour combination of traditional tropical fruity guava tap into interactive indulgence. paste and subtly sweet cheese ̶ was designed to create both a new sensory experience, as well as acknowledge However, there are also an increasing number of people the feelings of the latter group of consumers. who are rather overwhelmed by today’s multi-sensorial stimulation. For this group, Chocolate Toadstool with deep earthy umami and decadent chocolate notes helps create authentic products to satisfy a taste for diversion and escapism. Events Preview | INDUSTRY NEWS 45

Global Flavor Powerhouses to Lift The Lid On New Zest For Food Production Gulfood Manufacturing, the largest food and beverage Key food innovators on displayInformation: processing and packaging show in the Middle East, Another Gulfood Manufacturing debutant from Asia and Africa, will lift the lid on the reinvention of Switzerland, Firmenich, the world’s largest privately- food production when it returns for its sixth edition owned fragrance and flavour company, will be from 31-29 October at Dubai World Trade Centre, as demonstrating its innovations for fat and salt reduction, manufacturers race to improve efficiency and pricing MSG replacers, taste enhancers and alternative ‘green’ while complying with increasing regulation. protein solutions amid the trend for sugar reduction and going ‘natural’, which is driving technological Growing food safety and waste concerns and a desire to innovation. get produce to market faster and more affordable are now driving innovation and impacting the equipment “In tackling today’s malnutrition crisis, our latest producers choose in a fiercely competitive F&B market. technology TastePRINT can reduce up to 100 per cent Gulfood Manufacturing 2019 will address these and of added sugar naturally while keeping an equal taste other industry issues with the latest in processing experience. This year alone with our taste modulation technology on show across 81,000 square metres of technologies we removed 215 metric tonnes of sugar exhibition space. from products that consumers love, taking 870 billion Tailored networking opportunities afforded at the mega calories out of their diets,” said Thoger Larsen, VP event will also shape the industry’s future, with sector- Flavors IMA, Firmenich. wide collaboration crucial to meeting the challenges, according to Swiss flavours manufacturing powerhouse Givaudan. The firm is making its Gulfood Manufacturing 2018 Manufacturing Gulfood debut this year, aiming to use the platform to seek out partners to “co-create and innovate”.

Antonoine Khalil, Givaudan’s Commercial Head – Africa & the Middle East, believes current industry challenges “cannot be solved in isolation,” adding: “Some of the challenges we’re seeing include changing consumer attitudes towards ingredients, origin, labelling, authenticity, sustainability, health and wellness. Consumer attitudes have significantly evolved in recent years – not only in mature markets – and we need to respond with speed, efficiency and new solutions.

“Affordability in developing markets where consumers are becoming more conscious about how to spend their money is also another key issue. We are stepping up our collaborative efforts to tackle these challenges as part of a global innovation ecosystem, while leveraging our market-leading knowledge and expertise for scalability to drive the necessary speed, efficiency and new solutions.” GENERAL INFORMATION

foodhq.world | September 2019 BUYER’S GUIDE 46

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Global Food Tech Trends to Watch in 2019

The global food market is blazing. Last year was a golden year for food tech startups. According to PitchBook, 2018 set a decade-high record for VC investment in the space with food startups such as unicorn DoorDash and Instacart valued at $4.4B. Driving forces shifting the interest in food tech include climate change, digitalization opportunities, as well as health-focused consumers. The reality of climate change and its global impact is fostering innovative startups eager to make change. With the rapid evolution of technology, digitalization opportunities - in a traditionally low-tech, complex industry- open a variety of applications to the global chain. An increase in desired wellness has also resulted in changes in consumer diets, facilitating the rise of vegetarianism and veganism. According to the Mintel Global Food and Drink Trends 2017 report, there was a 257 percent increase in the number of vegan food and beverage launches in 2016, compared to 5 years ago. The food and beverage industry is changing - that much is clear. Let’s delve into 2019 food tech trends that are pulling us forward to more nutrition, more transparency, and increased utilization of technology.

Top Food Technology Trends Transforming Food & Agriculture

1. Plant-based and Animal Free 3. Plastic Free Improved technologies focused on animal product Last year was a turning point for the CPG space with many substitutes continue to grow and get new investments. important changes in international regulations and the Wildfire tragedies in California and reduction of crop yields signature of agreements. We saw this with the European in many European countries brought even more focus to Union banning the use of single-use plasticssuch as climate change, which is directly associated with animal straws, cutlery, plates, and stirrers. Suffering from high air- farming and meat consumption due to high emissions of pollution rates, China restricted importing and processing greenhouse gases. Impossible Foods recently launched residues from other countries. Furthermore, CPG giants, the 2.0 version of its vegan burger, which was the winner such as Danone and Coca-Cola, as well as important in the top tech category at CES 2019. As prices decrease global generators of plastic waste, got together during and sensorial quality increase, these products will gain Our Ocean Global Conferenceand signed an ambitious more popularity among all consumer groups. agreement to significantly reduce plastic generation and disposal. Biodegradable, plastic-free solutions with 2. Service Robots and Restaurant Digitalization optimized functionalities are gaining traction. There Although expensive, food service robots will be making are many corporations and startups leading the charge their way in 2019 as well as new e-restaurants such as for packaging innovation. Check out my last article on Spyce and Eatsa. By bringing together the convenience packaging innovationwith a list of leading startups and of ordering online, personalization of meals, access corporations in the space. to healthy and nutritious ingredients, and the speed of getting food at a counter, service robots and e-restaurants are setting new standards. CafeX’s robot arm is trained to prepare the perfect cappuccino and Carin Gerhardt the burger flipper robot is a grilling master. What will be next?

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