MARKETING INFORMATION NOTE FROM THE PRESIDENT

GRAND-AM Road Racing is all about tradition. We start the season at the world’s most famous venue, Daytona International Speedway, with one of the world’s premier events, the Rolex 24 At Daytona. From Daytona we travel to other historic venues: Watkins Glen International, , , Raceway Laguna Seca and, to end our season, the famed Mid-Ohio Sports Car Course.

And ultimately, we are all about our constituents – our drivers, teams, sponsors, race tracks and of course, our millions of loyal fans. Collectively, these constituents form a family – the GRAND-AM Road Racing family, whose members share a unique passion for racing.

Our family is strong. Our family is getting stronger, thanks in part to a partnership with another family you may have heard of: the NASCAR family.

NASCAR acquired GRAND-AM several years ago and has supplied added prestige, credibility and support in many key areas as we continue to grow our sport.

On behalf of everyone at GRAND-AM, welcome to the family.

TOM BLEDSOE President, GRAND-AM Road Racing

A VISION FOR THE FUTURE

It is a revolution driven by the pure spirit and raw enthusiasm of American motorsport fans searching for real, hands-on-and-hearts-in-it, experiences.

Our fans are asking for more; they want to participate in the events they attend. They are hands-on-and-hearts-in-it, sports car racing enthusiasts and they want to feel a personal connection with the drivers, teams, and cars. They want deeper involvement in the total racing scene, giving them an emotional stake in the action. More than anything, fans want to own their experience and to be able to share their raw enthusiasm and excitement with their family and friends.

GRAND-AM Road Racing is giving racing back to the fans… and bringing the fans back to the races! 20 MILLION GRAND-AM FANS IN THE UNITED STATES.

ROLEX SPORTS GRAND-AM CAR SERIES IS BROADCAST IN TV RATINGS HAVE RISEN % IN PAST 191 EIGHT COUNTRIES 58 YEARS. AROUND THE GLOBE. 2011 SCHEDULE 1

1/28 & 29 1 ROLEX 24 AT DAYTONA DAYTONA BEACH, FL ROLEX SPORTS CAR SERIES CONTINENTAL TIRE SPORTS CAR CHALLENGE 2

3/5 2 HOMESTEAD-MIAMI SPEEDWAY HOMESTEAD, FL ROLEX SPORTS CAR SERIES 3 CONTINENTAL TIRE SPORTS CAR CHALLENGE

4/9 3 BARBER MOTORSPORTS PARK BIRMINGHAM, AL ROLEX SPORTS CAR SERIES 4 CONTINENTAL TIRE SPORTS CAR CHALLENGE

5/14 4 VIRGINIA INTERNATIONAL RACEWAY ALTON, VA 5 ROLEX SPORTS CAR SERIES CONTINENTAL TIRE SPORTS CAR CHALLENGE

5/28 & 30 5 LIME ROCK PARK 6 LAKEVILLE, CT ROLEX SPORTS CAR SERIES CONTINENTAL TIRE SPORTS CAR CHALLENGE

6/3 & 4 6 WATKINS GLEN INTERNATIONAL WATKINS GLEN, NY ROLEX SPORTS CAR SERIES CONTINENTAL TIRE SPORTS CAR CHALLENGE 7 8

6/24 & 25 7 ROAD AMERICA ELKHART LAKE, WI ROLEX SPORTS CAR SERIES CONTINENTAL TIRE SPORTS CAR CHALLENGE

7/9 8 MAZDA RACEWAY LAGUNA SECA 9 MONTEREY, CA ROLEX SPORTS CAR SERIES CONTINENTAL TIRE SPORTS CAR CHALLENGE

7/23 & 24 9 NEW JERSEY MOTORSPORTS PARK MILLVILLE, NJ 10 ROLEX SPORTS CAR SERIES CONTINENTAL TIRE SPORTS CAR CHALLENGE

8/13 10 WATKINS GLEN INTERNATIONAL WATKINS GLEN, NY 11 ROLEX SPORTS CAR SERIES

8/20 11 CIRCUIT GILLES VILLENEUVE 12 MONTREAL, QUEBEC ROLEX SPORTS CAR SERIES

9/17 12 MID-OHIO SPORTS CAR COURSE LEXINGTON, OH ROLEX SPORTS CAR SERIES CONTINENTAL TIRE SPORTS CAR CHALLENGE

CATCH ALL THE ACTION ON: GRAND-AM ROLEX SPORTS CAR SERIES GRAND-AM CONTINENTAL TIRE presented by Crown Royal Cask No. 16 SPORTS CAR CHALLENGE

he GRAND-AM Rolex Sports Car Series presented by he Continental Tire Sports Car Challenge features sports Crown Royal Cask No. 16 offers extremely competitive cars from manufacturers worldwide, straight from the T sports car racing and features two classes of cars, the T showroom floor, racing side-by-side with only minor exotic Daytona Prototypes and sleek Grand Touring machines modifications. The only improvements made are in the area of that run simultaneously on track. Rolex Series races are safety; other than that, this series’ cars are basically street-legal, measured in time, not distance, and require more than one provided you’re talking about a fast-moving street! There are two driver at the helm. Typically a two-man team competes in the shorter, sprint events which classes competing simultaneously in the Continental Tire Sports Car Challenge: Grand Sport last anywhere from two hours to two hours and 45 minutes. For the longer and more difficult (GS) and Street Tuner (ST). races, such as our marquee event, the Rolex 24 At Daytona and the Six Hours At Watkins Glen, a 3-to-4 man team will contend. In addition to taking on tires, refueling and making GRAND SPORT CLASS (GS) GS (GRAND SPORT) chassis adjustments, driver changes are also required during the race. GS cars have engines that generate between 350 and 405 horsepower, which CLASS (DP) equates to speeds in excess of 160 mph. The Daytona Prototype (DP) class is This class includes BMW M3s, the premier draw in GRAND-AM. That DAYTONA PROTOTYPE Camaros and Ford Mustangs, among others. attraction starts with its name … Daytona Prototype … a combination of the world’s greatest race track and sports car label that conjures up thoughts of , science – and STREET TUNER CLASS (ST) daring. The striking, mid-engine machines ST (STREET TUNER) debuted in the Rolex Series in 2003. The ST cars can reach speeds in excess of DPs are purpose-built for close, door-to- 130 mph. But get this: no V-8s allowed, door competition – and made to order for only four and six-cylinder engines. MINI excitement. Capable of speeds in excess of Cooper, Volkswagen GTI and Honda Civic Si 185 mph, DPs also feature the latest in safety and technology. They are produced by five are examples of ST cars. chassis constructors. Each chassis is designed and manufactured independently but is also kept within GRAND-AM rules that are aimed at keeping the racing action close.

GRAND TOURING CLASS (GT) The Grand Touring (GT) class consists PREMIER GRAND-AM IRACING.COM of cars most fans can identify with; BMW, GT (GRAND TOURING) Porsche, , Mazda and others, since ONLINE SPORTS CAR SERIES they retain similar design and aesthetics to current high-performance sports cars sold on The Premier GRAND-AM iRacing.com Online Sports Car showroom floors. But don’t let appearances Series features virtual GRAND-AM! The series features Daytona fool you. GTs are all business, and that Prototypes and Mustang race cars, competing at some of the business is racing, with carbon-fiber bodies same, to the millimeter-accurate versions of the tracks, the real and other technology similar to that employed world GRAND-AM Rolex Series races at. Two champions are crowned at the end of the ten in the Daytona Prototype class. As in the DP race season – one in each class. This series allows for automobile aficionados and sports class, though, GT competition is enhanced – car racing fans from every corner of the earth to get involved with GRAND-AM! and not defined – by technology. GRAND-AM employs methods to ensure that at each event, every competitor has the potential to win. And that’s a tough job when you’re talking about a mixture of American- produced muscle cars and the hottest imports from around the globe, capable of producing between 400-450 horsepower. THERE ARE DEMOGRAPHICS GRAND-AM ROAD RACING FANS IN THE UNITED STATES. 20MILLION

GRAND-AM FANS GENERAL POPULATION GRAND-AMGRAND-AM FANS FANS GENERALGENERAL POPULATION POPULATION

55-64 65+ 65+ 65+ 55-64GRAND-AM65+ FANS% 65+ % 18-24 GENERAL POPULATION 65+ % 55-64 7 % 9 55-64 15% % % % 18-2418-24 55-64 % % 45-547 9 9 % 55-64 15 15 18-24 7 65+ %16 65+ 45-54 55-64% % % 45-54 20 % % 18-24% 1%5 16 % 18-24 18-24 % 7 9 55-6416 15 12 % 15 % % % 20 20 45-54 15 % 16 18-24 12 12 % 25-34 45-54 % 25-34 20 15 % 12 % 35-44 25-3425-34 %45-54 45-5421 25-34 125-348 % 25-34 3245-54 % % 25-34 % % 35-44 35-44 17 % 21 % 18 18 35-44 % % 2121 18 % % % 17 17 17% 332232 35-44 18% 35-44 35-44 35-44% 1818% 18%

ATTITUDES TOWARD ATTITUDESGRAND-AM TOWARD SPONSORS GRAND-AM SPONSORS PASSION FOR MOTORSPORTS ATTITUDES100% TOWARD PASSION FOR MOTORSPORTS ATTITUDES100% TOWARD INDEX VS. GRAND-AM SPONSORS INDEX VS. U.S. POPULATION GRAND-AM SPONSORS U.S. POPULATION PASSIONPASSION FOR MOTORSPORTS FOR MOTORSPORTS 100% 100% 80% 80% % INDEX VS. I like foreign / exoticI like cars foreign / exotic cars 80% 189 80INDEX VS. 189 % % U.S. POPULATIONU.S. POPULATION 83 % 83 I am a car enthusiastI am a car enthusiast 78 286 78% 286 80% 60% 60% % 80% % I like foreign / exotic cars % % 70 I like foreign / exotic cars % 80189 189 70 I like to attend car shows 78 215 80 % % % I like to attend car shows 78 215 40% 83 % 83 I prefer AmericanI am acars car enthusiast % 124 % 286 40% I am a car enthusiast 74 78 78%286 60% I prefer American cars 74 124 60% % % 70 I enjoy working on my own car 64% 284 % 70 (i.e. changingI like tothe Ioil,attend like customizing, to carattend ect.) shows car shows % 78 215 20% I enjoy working on my own car 78 % 215 284 (i.e. changing the oil, customizing, ect.) 64 20% I am a member of a car club 44% 322 40% 40% I prefer American cars % I prefer AmericanI am a member cars of a car club 44% % 74 124 322124 0 74

Grand-Am drivers I’m very familiar 0 10 20 30 40 50 60 70 80 0 I enjoy working on my own car % could not run with companies I enjoy working on my own car 64% 64 284 284 20% (i.e. changing the oil, customizing, ect.) 20% their cars withoutGrand-Am driversthat sponsorI’m very familiar(i.e. changing the oil, customizing, ect.) 0 10 20 30 40 50 60 70 80 Grand-Am andwith companies sponsors’ supportcould not run % their cars withoutits drivers that sponsorI am a memberI am a member of a car of club a car club 44% 44 322 322 sponsors’ support Grand-Am and 0 0 its drivers I’m very familiar 0 10 20 30 40 50 60 70 80 Grand-AmGrand-Am drivers driversI’m very familiar 0 10 20 30 40 50 60 70 80 GRAND-AM FAN’Scould notMEDIANcould run not run HOUSEHOLDwith companieswith companies GRAND-AM FANS their carstheir without cars withoutthat sponsorthat sponsor sponsors’sponsors’ support supportGrand-AmGrand-Am and and its driversits drivers GENDERMALE 68% INCOME OF FANS ARE AGE 18 – 34 FEMALE 32% 47% GENERAL POPULATION’S MEDIAN $72,000 HOUSEHOLD INCOME $61,000 PARTNERSHIP VALUE “The GROWTH [of GRAND-AM] that THE SERIES CONTINUES TO GROW WHERE IT MATTERS we’ve seen in the last five years is MOST - THE RETURN ON INVESTMENT. WITH INCREASED really UNPRECEDENTED…that’s a VIEWERSHIP, TV RATINGS AND AT-TRACK ATTENDANCE, WIN FOR EVERYBODY.” OUR PARTNERS GET VALUE EVERY RACE WEEKEND, AND Krista Massey SVP, Director of Sponsorship ON MANY DIFFERENT PLATFORMS. And Event Marketing, SunTrust Bank SPONSORSHIP CASE STUDY “The marketing people at NO. 99 GAINSCO/BOB STALLINGS RACING CHEVY RILEY GAINSCO attribute most GAINSCO credits its six-year-old GRAND- company reports an average 67% increase in of our GROWTH to the AM sponsorship with gaining new business in new policy sales during the two weeks following STRENGTH of the brand the ultra-competitive market of low-cost auto each of its showcar visits to agent locations. insurance. The GRAND-AM team sponsorship The showcar also visits industry trade shows that we have gotten, has been the main focus in GAINSCO’s to recruit new reps and travels to community marketing efforts, integrating advertising, events. GAINSCO has also used the team frankly, by being here website, community and agent outreach. “We sponsorship for incentive programs that offer [at GRAND-AM].” have intentionally built our corporate brand and race tickets and hospitality passes to agents culture around the race car — it is the unifying selling the most policies. GAINSCO’s success Bob Stallings icon of our company and represents our quest has mirrored the GRAND-AM team’s success, Executive Chairman to build a truly outstanding, competitively with annual sales of $48.9 million in 2004 And Chief Strategic Officer, distinctive auto insurance company,” said Glenn growing to $179.6 million in revenue in 2009. GAINSCO, Inc. Anderson, GAINSCO’s president and CEO. The PRE-RACE GRID WALK

AT-TRACK HOSPITALITY OFFICIAL SERIES PARTNERSHIP

Official Partner status with GRAND-AM allows your company to gain access to 20 million fans and take ownership in the leading sports car road racing series in North America. You can showcase your company in a high-energy, GRAND-AM TRANSPORTER consumer-filled environment.

• Exclusive rights to use the GRAND-AM name and logo in advertising and promotions • Exposure on multiple media platforms including SPEED • Placement on GRAND-AM’s official website, www.grand-am.com • VIP racing experiences at events including race tickets, executive hospitality and all- access credentials • Access to pace car rides, starter stand visits, and other unique race elements • Pre-Race and Victory Lane celebration promotional opportunities • Sampling, couponing, display and name acquisition options at track • Race team and track sponsorship opportunities BROADCAST EXPOSURE AUTOGRAPH SESSION There is the potential for product demonstration, prospect education, and for your company to promote your business to the most brand-loyal consumers in sports. Build relationships with our fans and influence them to become your customers. Promotional displays are a key interactive marketing strategy, and space at GRAND-AM tracks can help your company reach thousands of fans during our race weekends.

TRACK OFFICIAL BRANDING AT-TRACK SIGNAGE

PRE-RACE GRID WALK

STARTER STAND VISITS PRIZE MONEY & DECAL PROGRAM

With the appeal of sleek and exotic cars and the ultimate test of driving skill showcased in our series, people from around the globe tune in to and attend GRAND-AM Road Racing events. PARTNERSHIP INTEGRATION We kick off the international motorsports season with our iconic, marquee event, the Rolex 24 At Daytona. There is opportunity for you and your company to be a part of the allure with the Prize Money and Decal Program.

With your decals on the racecars, and patches on fire suits, the Decal Program offers an assurance that your organization will have brand awareness and association with the series, at a level that is affordable. You will SHOW CAR AT-TRACK SIGNAGE have access to drivers, team members and owners, all season with GRAND-AM hard cards as well as the full support of the GRAND-AM/ NASCAR PR team.

Maybe it was the precision of the pit-stop, or the team performance of the race… With a Special Award you decide what notable accomplishment the teams get rewarded for during a season. MESCO Building Solutions decided the Rookie of the Year was the right fit for them. How will your company make its mark on GRAND-AM Road Racing and in the minds of the teams? This program also offers end of the year banquet opportunities.

Should you want to honor the hard work of a team for a season long effort, a Year-End Award may be more your speed. With this program you will be able to participate in Victory Lane ceremonies and in the year –end awards banquet.

SPONSOR SPECIAL AWARD MEDIA EXPOSURE

The GRAND-AM Rolex Sports Car Series presented by Crown Royal SPEED is one of the fastest-growing sports cable networks in the Cask No. 16 and the Continental Tire Sports Car Challenge will again be country and is now available in more than 77 million homes in North featured on SPEED in 2011. All 12 Rolex Series races will be broadcast America. The 2011 season marks the twelfth year that SPEED has on America’s leading motorsports network along with nine out of 10 covered the GRAND-AM Rolex Series. Continental Tire Sports Car Challenge races. GRAND-AM is also proud to partner with Azteca America Central The 2011 Rolex 24 At Daytona featured 3.1 million unique viewers Florida for “Al Volante con GRAND-AM,” the first Spanish-language tuned in to part of the SPEED broadcast. The broadcast averaged news magazine show devoted to GRAND-AM. 443,000 viewers and peaked at 873,000 viewers for the checkered flag. The Rolex 24 At Daytona preview show also drew impressive ratings Motor Racing Network (MRN) began fulltime race coverage of the leading up to the Rolex 24 At Daytona, with an average of 606,000 GRAND-AM Rolex Sports Car Series presented by Crown Royal Cask viewers tuned in to the first showing on FX. The Rolex Series had more No. 16 for the 2010 season, and that relationship will continue in 2011 unique viewers tuned in to SPEED than any other road racing series as all 12 Rolex Series races will be covered. The MRN race broadcasts in 2010, 29% more than F1 and 42% more than ALMS. Looking at the are heard by thousands of race fans who tune into several radio long-term trend, 2010 Rolex Series ratings are up 58% over 2003. affiliates across the U.S.

The 2011 Continental Tire Sports Car Challenge season is off to a In addition, MRN provides race event coverage to Sirius Satellite Radio commanding start with the first broadcast, the GRAND-AM 200 at and is streamed live at www.grand-am.com. Daytona International Speedway, averaging 198,000 households and 237,000 viewers. Viewership exploded in the West Central region in 2010, up 119% and Northeast region, up 100% over 2009.

INTERNATIONAL EXPOSURE

GRAND-AM ROLEX SPORTS CAR SERIES RACES OR HIGHLIGHT PROGRAMS ARE DISTRIBUTED BY 17 TELEVISION PARTNERS IN 191 COUNTRIES AND TERRITORIES, REACHING MORE THAN 321 MILLION HOMES.

THE AMERICAS EUROPE MIDDLE EAST AFRICA ASIA AUSTRALIA SPEED Eurosport 2 ESPN Middle East ESPN Africa ESPN Star SPEED ESPN Dos Sport 5 ESPN Israel ESPN Pacific Rim Network Ten SPEED Latin America 2 ESPN + ESPN + Andina OF THE FASTEST GROWING RACING PARTNERS SERIES IN NORTH AMERICA! ONE DAYTONA BLVD. | DAYTONA BEACH, FL 32114 USA 386 310 6500 | FAX 386 681 6695 | WWW.GRAND-AM.COM