Getting Started with Data www.boostlabs.com / [email protected] / 301.560.7901 of Contents

03 // Creating an : 8 Critical Elements of Link Worthy Visuals

04 // New Digital Marketing Trend: Interactive Data Visualizations

05 // Telling Stories with Data: Using Big Data Effectively

06 // 4 Great Tools for Data Analysis and Insights

07 // Show Your Data Truth

08 // The Hidden Benefit of Data Visualization: 3 Crucial Insights into Your Data

09 // Data Visualization: A Distinct and Visual Communications Medium

11 // Building the Right Team: The Role of the Information Designer in Data Visualization ______Creating an Infographic: 8 Critical Elements of Link Worthy Visuals The key to a great infographic is the ability to commu- nicate a complex message simply and quickly to your target audience. Of course, creating an infographic is easier said than done. require extensive planning in order to communicate messages and information effectively and be visually engaging.

While there are some qualities that infographics share with all marketing pieces (follow your brand voice and tone, focus on clarity instead of jargon and provide value instead of just self-promotion), there are several differences too. Remember these 8 elements when creating your next infographic and your project will be much more likely to achieve success.

Element #1: Make Sure to Explain “Why” in Addi- a full-sized web page, maybe it’s ok if it scrolls a few Take the time to create an infographic with a polished tion to “What” pages down. However, if your visualization will end up design and striking features so that the data you have on a smaller page, a mobile interface or even print, to share actually gets noticed. Infographics are usually loaded with data, but don’t you’ll want a more concise design. let those numbers steal the show. Be sure to explain The way you accomplish this will vary from brand to the relevance of the data to your reader. The most Element #3: Have an Effective Headline brand and concept to concept, but a few ideas to effective infographics leave the viewer not only with an consider are: understanding of the data, but with an understanding Just as newspaper headlines lure in readers, so too of how that data impacts their lives. must infographic headers. Brevity helps here: maybe nn Imagery-based and graphs seven words or so. Try to put yourself in the read- nn Striking color combinations Element #2: for Who and Where er’s shoes and ask yourself: Would this intrigue me? Would I want to read this based off the headline? After your actual data, the target audience is probably nn Multiple font changes the most import consideration when planning your Boost Insight: Don’t get too bogged down with SEO infographic. Considerations like expected indus- considerations in your infographic. You’ll have time Element #5: Include an “Aha” Moment try knowledge, age and even demographic-based to add keywords and modify titles and categorization To really grab your reader’s attention, offer them a interests will all contribute to the appropriateness when you distribute the infographic. snippet of the data that they’re not expecting. You of data and design elements of your visualization. It likely have a bigger story to tell, but by giving the won’t do you any good, for example, to reference Element #4: Make the Visuals Pop reader a single bit of interesting data, you’ll capture Gilligan’s Island in an infographic designed for a It may seem obvious, but visual content marketing their attention and raise the likelihood that they’ll read millennial audience. While you’re thinking about your through the entire infographic. target audience, take a moment to think about your depends on standing out. If people get bored, they distribution platform too. If the infographic will live on move on. Drab colors, uniform graphics and tradi- tional data visualizations are very likely to be ignored.

3 ______Element #6: Make It More Than a List From this past the modern consumer is born – one who wants to be able to understand the information Be careful not to fall into the “list-making trap” so New Digital Marketing Trend: they’re being given and where it came from. A con- common to less-effective infographics. Lists are, by sumer who wants to make their own decisions and nature, pretty mundane. It’s not enough to give your Interactive Data Visualizations not have the conclusions given to them. viewer points 1 through 10 if you want them to be engaged and interested. Infographics present a unique challenge in this landscape. The very nature of a data visualization is Amplify the impact of your list with visuals that provide to take complex data and boil it down to an easily additional meaning. By involving your readers with consumable story that your audience can relate to. storytelling – focusing on how this information and However, the amount of data you can present is limit- data is useful to them – you can create a much more ed for these key reasons: effective visualization.

nn The infographic may be exploratory or explanato- Element #7: Do Not Lie (Intentionally or ry, but serving both purposes creates a complex Accidentally) and difficult-to-read (thus ineffective) visualization. You probably don’t need to be told that lying is nn The static visual format allows little room to pro- bad – but with infographics, it can be easy to do so vide a context to the data being presented, and accidentally. When you create your data visualization, without context, the impact is lost. the elements need to accurately portray the numbers they represent. nn The static nature of an infographic means that the data can become out of date and unintentionally If your data doesn’t tell the story you want it to, don’t misleading. force it through your infographic – take a moment and find a new story to tell. Interactive data visualizations have the power to These limitations and the relative ease with which return trust to marketing. data can be skewed can cause consumers to mis- Element #8: Build it For Sharing trust the information presented in the infographic. It’s a sad truth, but consumers don’t trust marketing Consumers may be reluctant to believe the story your No matter how great your infographic is, if only one anymore. Marketers have eroded the relationship with infographic tells if they can’t make the same conclu- person sees it, it’s not very effective. Making viewers their customers and prospects over the years almost sions themselves. want to share your infographic is part art and part sci- beyond the point of rescue. It started with brands ence. Start by being sure that you have an engaging “shouting” their message on every available channel An Important Note: Infographics are still very effec- story to tell. Ask yourself, why is this information im- including print, television, cinema and eventually the tive marketing tools and a significant number of mar- portant? Why should my audience care? Then, make internet. As consumers became more crafty (“Wait… keters do not use them to mislead their audience. You sure that your infographic tells the whole story so that there can’t be TWO best Cola drinks of all time”) mar- shouldn’t stop using them – instead you should be new viewers won’t need background to understand keting evolved. aware that as consumers continue to crave more and what they’re seeing. Finally, be sure that you distribute more information, infographics may have to evolve to it on channels that allow for easy sharing so people As consumers began craving data and statistics in meet the need. don’t have to work to get your visualization to their order to make more informed decisions, marketers friends, family and co-workers. started using this information in their advertising efforts. However, the overuse and manipulation of statistics Creating an Infographic or data visualization is a big caused consumers to mistrust that form of marketing undertaking – why work hard without doing it right? (“How can 4 out of 5 Dentists prefer EVERY type of toothpaste?”).

4 Interactive Data Visualizations: An Evolutionary Understanding current consumer trends is critical Why Call it a Data Story? to effective marketing. Currently, that means giving Step Forward A story is a complete method of transferring informa- consumers the ability to inform themselves. Embrace Well-designed interactive data visualizations have a tion. It starts by setting the context or setting, adds this digital marketing trend and give them access – if significant advantage over their static counterparts: layers of information and change, and finally reach- you’re representing your information fairly and ethical- They can include both the conclusions and the data es a conclusion. This package gives the audience ly, they’ll draw the same conclusions as you and that used to draw them. everything they need to understand why they are will only serve to improve your relationship with them. hearing the information, what that information means This is done by creating interactive layers that give After all, isn’t that what great marketing is about? to them, and how they should use the information users the ability to dig deeper into your data story. For going forward. example: ______A well-executed data visualization does the same nn An interactive graph showing that a majority of Telling Stories with Data: Using thing. In a single package, the visualization explains the sample preferred your product can be clicked the context, provides the information, and gives a to show the exact question that was asked and Big Data Effectively conclusion. In order to make that happen, you need explain who answered it. to think about your data as a story. nn Real time business data in an analytics dash- board can show trends which can be clicked to What Exactly is a Data Story? show changes over time and the original data A data story isn’t much different used to make predictions and draw conclusions. from any other story – there’s a point you want to make and you nn Recommendations can be drilled-down to show need to lead your audience on a the user the actual data that was used to cre- path from ignorance to awareness. ate them, instead of leaving them to wonder if it The biggest difference with a data came solely from a desire to steer their dollars story, however, is that they’re usually towards one product or another inspired in one of two ways: nn An interactive data visualization using real time You have a collection of data you’d web traffic data to show the most shared content like to put to use – the ending isn’t on social media networks can be clicked to show well-defined, but you have all the the actual number of clicks and visits per post. elements necessary to get there.

The advantage to this type of marketing is that you You know the point you’d like to can still present an uncluttered data story. At the make and want to use data to back same time, you allow investigative consumers to see Using big data effectively, at its heart, is just another it up – you know the ending you’d like, but may be the data that you used to reach your conclusions (and form of storytelling. Like a story, big data isn’t effective unsure of how to use your data to get there. You then draw their own, hopefully similar, conclusions). unless the audience comes away from the experience know what you’d like to show, but have to interpret changed. Of course, also like telling a story, creat- existing data to see if it works, or compile new data to The Landscape Isn’t the Only Thing That’s Chang- ing that sort of impact isn’t easy. We talk a lot about make your point. ing: If your data story is based on information that “telling stories with data”when creating data visualiza- can change frequently, creating a static infographic tions, but what does that actually mean? Whether you’re starting at the end and working back- each time is a costly undertaking. In addition to user wards, or starting at the beginning and discovering interactivity, interactive visualizations can dynamically where your data leads, you motivation is to inform, re-draw themselves based on a fluid data set. educate and maybe even entertain to your audience.

5 ______How do you Tell a Data Story? you can blend multiple data sources and types to gain the exact insights you need. Like any good presentation, telling your data sto- 4 Great Data Visualization Tools ry starts by knowing your audience. Unlike a more for Data Analysis and Insights The basic version is free and allows for simplistic, but traditional story, however, your data story requires a insightful, visualizations to be created. If your project more in-depth understanding of your audience to be requires more advanced features, like Salesforce Re- truly effective. Ideally, you can define your audience by porting, Enterprise Information Integration or Mobile answering these questions: access, upgrading to “Analytics Enterprise” allows you to access to these features. nn Who is your target reader/viewer? (What role do they play, title do they have, etc…) Domo nn What do they want to know? (What information is Domo offers an online business intelligence tool that important to them.) has a sleek UI and is specifically designed to allow users to build sophisticated dashboards with no IT in- nn How do they like to see data presented? (Are they likely to prefer an in-depth data table, or will volvement. Because the software is accessible online, charts and graphs be sufficient? ) Domo and the dashboards it creates, are available to your entire organization. nn Where will they find your data story? (How it’s best distributed will help you understand the Their Domo platform is particularly well-suited for medium you can work with) users looking to visualize data in existing cloud-based When creating data visualizations, there are two apps like Salesforce.com. In addition to cloud-based The format you choose for your data story will rely primary options: hiring a data visualization specialist/ apps, Domo can take input from databases, spread- heavily on your target audience, but there are several agency or using data visualization software. Each sheets and even social media platforms. The output is options to choose from: method is appropriate for different types of visual- just as versatile – Domo created dashboards are de- ization projects. If you have a project that is best signed to be viewable on tablets and mobile devices nn Text served by data visualization software, then you’ll need in addition to a traditional PC interface to choose the best data visualization tools for your nn Infographic project. Tableau nn Interactive Data Visualization We’ve compiled a list of the tools we know and like Tableau offers a suite of tools that include an online, – the one that’s right for you will vary based on your desktop and server version. All of these versions pro- nn Motion Graphic specific project needs, but these will give you a start: vide a easy-to-use drag and drop interface that can nn Video help you quickly turn your data into business insights. MicroStrategy Analytics Desktop The online and server versions allow your entire team nn Interpretive Baboon Symphony to build and work with the visualization tool. MicroStrategy Analytics Desktop is a fast and us- There’s still plenty of work to do from this point. un- er-friendly software for visual data analytics. Quick to Like many other data analytics and visualization tools, derstanding what kind of story you want to tell, who download and install, this visualization software allows Tableau can connect to local or remote data of many you want to tell it to and how you’ll be telling it are the you to get to work quickly. Included sample data and different formats. Additionally, the Tableau engine can most critical decisions for creating an effective data pre-built interactive dashboards further serve to lower connect to live data for up-to-date visualizations (at story. Big data is, as its name suggests, imposing – the learning curve. the sacrifice of some speed) or warehoused data for but the most important element is the story it tells. much smoother-moving visualizations. MicroStrategy allows you to connect any database Finding those stories and telling them is how you can you like, import Excel spreadsheets/CSV files and make big data work for your marketing goals. even import data from an online source. What’s more,

6 ______QlikView The QlikView business discovery platform is one of Show Your Data Truth a few visual analytics tools offered by Qlik. QlikView can’t create the same elegant visualizations that the 1. Tell an “Internal Data Story,” not other tools offer, but the software’s dynamic model meant for the wider world means that you can quickly analyze your data in mul- tiple dimensions. In addition, QlikView is able to work A story that can be told internally is the off of data in memory instead of off your disk, allowing best way to vet your idea. Things like sales for real-time operational BI environments (like monitor- pipeline info, customer satisfaction ratings, ing financial transactions). etcetera can all be great baseline metrics for an overall story. On occasion, this can lead QlikView is able to work with a wide variety of data to providing a level of transparency to the sources, including SAP, Oracle, Salesforce.com and entire company and help them unite around other legacy data files like Excel spreadsheets. What’s a common goal. The end product can also more, QlikView can combine these disparate data provide an idea for possible external ap- sources into a single visualization or dashboard. proaches.

Although there are some noteworthy challenges when Example: One of our clients decided to build it comes to creating scripting and troubleshooting an executive dashboard that showcased data challenges, the QlikView tool is generally quite the company’s revenue performance via user friendly and offers robust filtering options. key metrics. We developed unique charting types within a specific layout driven by data When you need the ability to quickly visualize your Most of our clients never seem to have an issue relationships, the combination resulted in an illumi- data or use a dashboard to watch for known, expect- when it comes to data collection. After all, data is nating experience, used throughout the company ed and unexpected circumstances, visual analytics everywhere in a business and it’s profoundly silly how to help inspire greater performance. This dashboard software may be right for you. Choosing the best data quickly and easily it piles up. It can be difficult to de- has also led to the motivation of publicly bound visualization tools for your organizations needs is a termine the right time to pull insights, tell that incredi- products that showcased valuable insights to its process of trial and discovery. These four options are ble data story, or just do something, anything, with it. customers. a great place to start. Why is it a challenge? Here are some common rea- When you’re looking for a data visualization that will sons: have a high return-on-investment, a custom dash- board may be right for you.. A custom data visual- nn Data is available, but it’s not easily accessible ization dashboard allows your organization access to (unstructured or various locations) data in real time, allowing you to quickly understand key business metrics and make decisions based on nn The Data available can’t support the intended that information. Custom visual dashboards save story time, improve decision making, and help save or bring in new revenue. Experienced data visualization firms nn The Data doesn’t tell a clear story like Boost Labs can build a great custom dashboard Given these complications, how do you get your data that is tailored to your company’s needs. out there?

7 ______2. Perform Data Discovery these projects can have a much higher likelihood of completion and success. Everyone overestimates how difficult it is to visualize The Hidden Benefit of Data your data, but with data manipulation products like Tableau, Domo, Pentaho, IBM’s Many Eyes, D3, and Visualization: 3 Crucial Insights Insight into Data #1: Is the data complete? R, among others, it’s that much easier to gain under- into Your Data The most straightforward insight that visualization can standing of data using a visual medium. give you about your data is its completeness. With a few quick charts, areas where data is missing show The key is to start with a simple portion of your data up as gaps or blanks on the report (called the “Swiss and to start pulling basic insights to visualize and Cheese” effect). correlate with each other. This process leads to a compound series of questions that can help provide In addition to learning which specific data elements an overall vision to the end product goal. We see the are missing, visualizations can show trends of missing effect during our discovery process, which usually data. Those trends can tell a story about the data leads to unforeseen avenues for data intelligence. collection process and provide insight into changes necessary in the way data is gathered. Example: A client of ours had a challenge with their existing customers. Their clients were in a A Data Completeness Example: After creating a visu- process rut when it came to gaining intelligence via alization on a collection of survey data regarding mov- our client’s data set. This meant that our client’s ie-going habits, it’s clear than there are a significant customers were quickly hitting a perceived value number of blanks after question 14 on the survey. The ceiling when it came to extracting the most insights visualization helps the survey company recognize that out of the data set. The simple solution came down those specific records need to be abandoned, but to how the data was visualized and internally struc- also that the survey should be shortened to accom- A slick , an interactive data-exploration inter- tured. modate for “respondent fatigue”, the likely cause of face or a KPI-based dashboard; all of these are data the incompletions. Through our innovation process we created a visualization products. They garner a lot of attention “Rainbow Matrix Sphere Grid” design to help solve because they are a finished product, and look nice as our client’s challenge. Users can select multiple well. However, for many companies engaged in data Insight into Data #2: Is the data valid? items for a campaign, visualize relationships be- visualization, those final deliverables aren’t the most The importance of visualization among data vali- tween all items, see the population that the cam- important benefit of data visualization. Instead, it’s dation techniques has been discussed before. It’s paign can target, and create interlinking boolean the insights into the quality of their collected data that clear, then, that visualization can play a pivotal role in rules. This ultimately helped our client’s customers truly leads to success. understanding data’s validity. By executing a quick, lead to a better process of exploring out of the box preliminary visualization on collected data, trends that insights, thus gaining more value out of the same Data visualization provides 3 key insights into data: indicate problems in the complete data can be found. data set. nn Is the data complete? A Data Validation Example: A collected dataset is designed to demonstrate the difference in male nn Is the data valid? population statistics between Alaska and Florida. nn Is the data well-organized? Examination of individual records and outliers show that the data is valid – there are a significantly higher Without knowing those 3 elements, data collection percentage of males in Alaska than in Florida, this is and business intelligence processes become much expected. However, a visualization of the entire data- more expensive, labor intensive, and may end up set shows that there are more males in Alaska than abandoned when the data doesn’t demonstrate what Florida. This is a red flag because, even with the gen- is intended. Using the insights from data visualization,

8 der ratio differences, Florida’s larger population means that it should have a higher total number of males.

A well-designed, preliminary visualization can give in- sight into the validity of collected data that is difficult, or even impossible, to gain with traditional methods.

Insight into Data #3: Is the data well-organized? Poorly organized data can be the bane of the final step of a data collection or business intelligence pro- cess. Using data organization tools from the start can help streamline later steps of the process.

During collection, the data is often organized in a way that optimizes the gathering process. However, that same organizational scheme can be a problem when the time comes to act. The data visualization process serves to highlight the organizational challenges of your data and provides insights into how it might be done better.

A Data Organization Example: A client wishes to use their collected customer data to develop a cus- tomer profile that defines demographic breakouts of ______snack-food purchases indexed by time of day. Their data visualization partner asks them where that data Data Visualization: A As amazing as he was, Jordan couldn’t transfer his is stored and it is discovered that the transactional ability into another “medium.” His years of honing his data is stored separately from the customer profile Distinct Design and Visual skills as a basketball player didn’t translate to base- information, and that data can only be intersected Communications Medium ball. His expertise in one sport did not automatically through yet another correlational dataset. While all qualify him for success in another. the data is technically available, the data needs to be Let’s start with a conversation about basketball before This same principle holds true for data visualization. reorganized to be functional in decision making. we dive into data visualization. In 1993, at age 30 Too often, marketers, CEOs, data analysts and more and after leading the Chicago Bulls to three consec- Data visualization isn’t just data organization and assume that a data visualization is just a graphic with utive NBA championships, Michael Jordan (typically analysis tool; it can play a crucial role in the entire some charts on it and treat the design process as referred to as the best player of all time) announced data gathering and management process. With a the same. This leads to poorly created visualizations, his retirement from basketball to pursue a career in well-executed visualization, taking time to understand lengthy revision cycles and generally a dissatisfaction professional baseball. That second career lasted less what is to be learned from the data and how the in- with the final product. than two full seasons in the minor leagues, where one formation will be gathered, companies are able to cut of the greatest athletes of all time struggled to even costs and eliminate the waste that comes from having be called “average.” He eventually returned to basket- to re-gather or re-organize their data. ball and led the Bulls to three more championships.

9 through Data Visualization Finding that story can be difficult, especially when Define the Audience for Your Visual Content the impact of a data set isn’t clear. That’s where you & Infographics Stand Apart from Storytelling 101 (and thus, Marketing 101) is “know can leverage additional resources to understand what A painting, a piece of prose, a dance, a powerful con- your audience.” Because data visualizations tend to your information actually means to people. Try these certo, or a line of poetry: Each of these is a separate tell a complex story, the more you know about the resources to help you interpret the story your data and distinct medium of expression. Each invokes dif- target audience, the more powerful the data visualiza- tells its target audience. ferent reactions and emotions. Each works differently, tion will be. and demands its own degree of expertise. nn Another Department in Your Company – other By knowing your audience, you know how: departments will bring their own to It’s why Michael Jordan couldn’t hit a curve ball. the data and show you how it impacts the people nn Data should be gathered – Collecting the data Data visualization isn’t just an extension of graphic they work with most often (prospects, existing that matters to the final audience the first time arts. It’s a medium that demands specific expertise. clients, past clients, vendors, etc…) around saves time and money by avoiding costly You may have that person in-house, in the form of an re-gathering. nn A Long-Standing Client – letting your trusted information designer, but many companies need to and long-standing clients look at your data and look externally for this resource. But, even with the nn Data should be set up for presentation – help you interpret what impact it has on them is a right designer, your job is only just beginning. Knowing the expertise and experience of your great way to get the general client perspective. audience allows you to know how complex the Good Visual Communication Design and Data presentation can be (and how much background nn An Experienced Data Visualization Agency – needs to be explained). Viz Start with Knowing Your Data Story Data visualization agencies look at data every day and help companies tell the stories behind it. Use Data visualizations are a unique communication nn The data visualization should be distributed one as a resource to understand what your data medium in that they tell a complex data story visual- – Getting your visualization in front of the right can say. ly. It’s crucial, then, that your visual communication people means putting it where they’re already hanging out. Knowing your audience means that projects start with a story. You have some information After you’ve decided on the story you want to tell, you know how to reach them. you want to share with your audience and you want take a moment to be sure that your data actually it to inspire some action from them. Knowing the final backs it up. If your data doesn’t correlate, you can A final piece of visual content like a data visualization objective of the visualization is so important that an either find a different story or collect other data. Either or infographic is often a static image – and that has experienced information designer or visualization solution, in the long run, is better than trying to force a led people to believe it’s just another “graphic design agency won’t even begin designing until this step visualization to represent the data in a way it doesn’t project”. is accomplished. fit. Remember that visualization is its own communica- tion medium, requiring a different level of expertise and different work before any lines are drawn. Get started right, and have the right members on your team, and you won’t be driving the lane when you should be swinging for the fences.

10 ______Building the Right Team: The Role of the Information Designer in Data Visualization The total volume of information in the world is growing exponentially (actually, it’s doubling each year). On top of that, information is more important to marketing and business intelligence than it’s ever been. Because displaying that information in an easy-to-digest data visualization or infographic is so important, it’s crucial to have the right skillset on your visualization team.

All designers handle the challenge of presenting information. Their objective is always to engage and enlighten, and often to persuade. However, not all designers are capable of presenting complicated data stories and insights in a way that is: nn Engaging nn Explanatory nn Easily absorbed nn Accurately portrayed

Enter the information designer. Most professional designers are skilled at using lay- However, engaging graphics are still a key part of their How is an information designer different from a out, color and other graphical elements to make the responsibility. Information designers don’t abandon graphic designer? presentation of information attractive and readable. the idea of having a visually compelling end-product – But, typical graphic designers tend to be concerned they simply make sure that their presentation deci- Let’s start with an analogy: Baseball pitchers and with generating an emotional response only in the sions reinforce the data instead of obscuring it. information designers have a lot in common. There viewer. are 9 men on the field for a professional baseball What makes an information designer special? team at any given time, and they all have at least The information designer, on the other hand, tackles one thing in common: They can throw a ball fast and different communications challenges. While an infor- First and foremost, a good information designer accurately. However, that doesn’t mean they can all mation designer’s final product must be attractive and needs to be a good graphic designer. The skillset pitch. There’s more to pitching than just throwing the eye-catching, their true job is to connect intellectually required to create great data visualizations and info- ball hard and straight – it’s a specific talent and skillset with emotion. That means that an - graphics includes the same graphic design under- that must be found and cultivated. The same is true er will place a higher priority on accuracy and ease standing and training of a traditional designer. As a of information designers. of data consumption within an aesthetically pleasing general rule, an information designer is fully capable visual context. of handling the role of a traditional graphic designer. The opposite, however, cannot be said.

11 A good information designer has additional skills that lend themselves toward understanding and present- ing data. For some, these come from a background in mathematics, statistics, or research. For others, it may be business school or management training. Whatever the reason, data speaks to these people and they are able to coherently “speak data” to oth- ers.

Put plainly, an information designer will be better equipped to understand the story within your data and then tell it with a data visualization. That means they can: nn Create the project more efficiently nn Notice discrepancies or other issues with the data set No matter what stage you are in, there is a nn Offer insight into better ways to reach your objec- tives solution to help get you to the overall goal of nn Work directly with analysts to find additional data showing your data truth. points If none of the ideas have helped, please call or email Sharing the tremendous amount of data you have is a challenge. Build your data visualization team with us to see if we can help give you your first step. an information designer at its core, and you have an advantage that leads directly to an amazing final www.boostlabs.com / [email protected] / 301.560.7901 product.

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