Ecommerce Holiday Calendar 2021 Ecommerce Holiday Marketing Calendar to Grow Your Online Business in 2021 A Year of Growth
After a challenging 2020, we're all looking forward for a brighter 2021. By now, we’ve all realized how timing become crucial. Offering discounts on Black Friday, special gifts just before Christmas or unmissable deals on Valentine's Day... Being right on time is essential to become successful in ecommerce.
It's no longer all about the big holidays in Q4. With ever increasing competition, you have to make sure to target buyers with timely holiday offers throughout the whole year. To help you with that, we've put together a handy ecommerce calendar. It's a high level overview of what holidays you can target in 2021 to make it your most profitable business year. We've added some relevant Conversation Flow Templates to this calendar for every month, so you can quickly and easily engage your buyers through engaging conversational experiences.
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Get the Guide Add to your Calendar January 2021
Sunday Monday Tuesday Wednesday Thursday Friday Saturday
27 28 29 30 31 1 2
New Year
3 4 5 6 7 8 9
10 11 12 13 14 15 16
17 18 19 20 21 22 23
M. Luther King Jr Day
24 25 26 27 28 29 30
Australia Day
31 1 2 3 4 5 6 90% 25% 15-40% open rate click rate ROAS
Recommended template: Sponsored Message quick news Open Conversation Flow
Sponsored Messages are the best way to deliver promotional content to your subscribers in Messenger. Using Sponsored Messages provides the highest ROAS across all your Facebook campaigns. Learning how to create successful Sponsored Message will help you build a loyal following and get returning customers. February 2021
Sunday Monday Tuesday Wednesday Thursday Friday Saturday
31 1 2 3 4 5 6
Groundhog Day
7 8 9 10 11 12 13
Super Bowl Sunday National Pizza Day
14 15 16 17 18 19 20
Presidents’ Day
Valentine’s Day Singles Awareness Day
21 22 23 24 25 26 27
28 1 2 3 4 5 6
Golden Globes
7 8 9 10 11 12 13 Recommended template: Valentine’s Day Sponsored Message Flow Open Conversation Flow
Valentine's Day recently become one of the biggest sales days in ecommerce. This is the perfect opportunity to give your sales a bit of a boost as people's budgets get back on track after the spending spree of the holidays. Make sure your customers get the gift they're looking for with this Sponsored Message template. March 2021
Sunday Monday Tuesday Wednesday Thursday Friday Saturday
28 1 2 3 4 5 6
National Dress Day,
7 8 9 10 11 12 13
Women’s Day
14 15 16 17 18 19 20
White Day Grammy Awards St. Patrick’s Day Day of Happiness
21 22 23 24 25 26 27
28 29 30 31 1 2 3
4 5 6 7 8 9 10 Recommended template: Join the VIP Flow Open Conversation Flow
Your best customers deserve special attention. Use the VIP Flow to subscribe your top customers to the Messenger list. Once they are subscribed, welcome them with a VIP discount and use follow-ups to remind them about the purchasing. It's a powerful way to build a list: this audience can be retargeted with Sponsored Messages later. April 2021
Sunday Monday Tuesday Wednesday Thursday Friday Saturday
28 29 30 31 1 2 3
April Fools’ Day Good Friday Holy Saturday
4 5 6 7 8 9 10
Easter Sunday
11 12 13 14 15 16 17
National Pet Day
18 19 20 21 22 23 24
Earth Day
25 26 27 28 29 30 1
Oscars
2 3 4 5 6 7 8 Recommended template: Welcome Discount Ad Flow Open Conversation Flow
Use this Messenger Flow to welcome new buyers with a friendly discount and make them purchase. The flow incentivizes your customers with a welcome discount and sends automatic reminders if they don't add something to the cart later: one in an hour, another after 23 hours. Ideal for both prospecting and retargeting ads. May 2021
Sunday Monday Tuesday Wednesday Thursday Friday Saturday
25 26 27 28 29 30 1
2 3 4 5 6 7 8
Brothers and Sisters Day Cinco de Mayo
9 10 11 12 13 14 15
Mother’s Day
16 17 18 19 20 21 22
National Love a Tree Day Eurovision Song Contest
23 24 25 26 27 28 29
Victoria Day in Canada
30 31 1 2 3 4 5
Memorial Day June 2021
Sunday Monday Tuesday Wednesday Thursday Friday Saturday
30 31 1 2 3 4 5
World Environment Day
6 7 8 9 10 11 12
13 14 15 16 17 18 19
Children’s Day
20 21 22 23 24 25 26
Father’s Day International Yoga Day
27 28 29 30 1 2 3
Social Media Day
4 5 6 7 8 9 10 Recommended template: Wheelio Welcome Flow Open Conversation Flow
Wheelio is a very popular popup in ecommerce: it converts 15-20% of your ads into Messenger subscribers. However, most of the subscriptions end with discount abandonment. This flow automatically sends Messenger reminders to customers who spun the Wheelio wheel but haven't added anything to the cart. July 2021
Sunday Monday Tuesday Wednesday Thursday Friday Saturday
27 28 29 30 1 2 3
Canada Day
4 5 6 7 8 9 10
Independence Day
11 12 13 14 15 16 17
18 19 20 21 22 23 24
National Moon Day Summer Olympics
25 26 27 28 29 30 31
1 2 3 4 5 6 7 August 2021
Sunday Monday Tuesday Wednesday Thursday Friday Saturday
1 2 3 4 5 6 7
Back-to-School Season
8 9 10 11 12 13 14
International Cat Day
15 16 17 18 19 20 21
National Nonprofit Day
22 23 24 25 26 27 28
International Dog Day
29 30 31 1 2 3 4
Bank Holiday in the UK
5 6 7 8 9 10 11 Recommended template: Sponsored Message Flow Open Conversation Flow
Sponsored Messages are an ad type that you can use to deliver highly targeted promotions in the Messenger inbox of your subscribers. Use the Sponsored Message Flow to build a loyal customer base and drive repeat purchases. September 2021
Sunday Monday Tuesday Wednesday Thursday Friday Saturday
29 30 31 1 2 3 4
5 6 7 8 9 10 11
Labor Day
12 13 14 15 16 17 18
Oktoberfest
19 20 21 22 23 24 25
AFL Grand Final
26 27 28 29 30 1 2
EU Day of Languages
3 4 5 6 7 8 9 October 2021
Sunday Monday Tuesday Wednesday Thursday Friday Saturday
26 27 28 29 30 1 2
3 4 5 6 7 8 9
10 11 12 13 14 15 16
Canadian Thanksgiving
17 18 19 20 21 22 23
24 25 26 27 28 29 30
31 1 2 3 4 5 6
Halloween Recommended template: Halloween Sale Ad Flow Open Conversation Flow
Drive more sales during the Halloween promotions. Connect this flow to your Halloween offer ads and send the discounts to your customers on Messenger. If they don't purchase in the next 60 minutes, send a follow-up to remind them about the offer. 23 hours later, send a final reminder. November 2021
Sunday Monday Tuesday Wednesday Thursday Friday Saturday
31 1 2 3 4 5 6
Melbourne Cup Diwali
7 8 9 10 11 12 13
Remembrance Day
Veterans Day
14 15 16 17 18 19 20
21 22 23 24 25 26 27
Thanksgiving in the US Black Friday
28 29 30 1 2 3 4
Hanukkah Cyber Monday
5 6 7 8 9 10 11 Recommended template: Black Friday Sale Ad Flow Open Conversation Flow
Black Friday is the busiest time of year in e-commerce. This Black Friday Flow helps you stand out from the crowd and talk to your customers directly with 95% open rates. Drive people from your Black Friday ads to the flow, give them your best deals and send two automated reminders if they don't add items to their cart. December 2021
Sunday Monday Tuesday Wednesday Thursday Friday Saturday
28 29 30 1 2 3 4
5 6 7 8 9 10 11
12 13 14 15 16 17 18
19 20 21 22 23 24 25
Christmas Eve Christmas Day
26 27 28 29 30 31 1
Kwanzaa
Boxing Day New Year’s Eve
2 3 4 5 6 7 8 Recommended template: Christmas Sale Ad Flow Open Conversation Flow
Use this Christmas Sale Ad flow to subscribe your audience from Click-to-Messenger ads. The flow sends 2 automated follow-ups if your subscribers didn't put any items into their cart. This conversation flow was built by Budai Media. The agency scales ecommerce brands using email and Messenger marketing automation.