Transportation Demand Management (TDM) Plan Roanoke RIDE Solutions
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Long-Range Transportation Demand Management (TDM) Plan Roanoke RIDE Solutions Working Draft report prepared for Roanoke RIDE Solutions prepared by Cambridge Systematics, Inc. with Center for Urban Transportation Research LDA Consulting Southeastern Institute of Research February 2010 draft 4 report Long-Range Transportation Demand Management (TDM) Plan Roanoke RIDE Solutions prepared for Roanoke RIDE Solutions prepared by Cambridge Systematics, Inc. 4800 Hampden Lane, Suite 800 Bethesda, Maryland 20814 with Center for Urban Transportation Research LDA Consulting Southeastern Institute of Research date February 2010 Table of Contents 1.0 Purpose of the Plan ............................................................................................. 1-1 2.0 Overview of RIDE Solutions ............................................................................ 2-1 2.1 History of TDM Program .......................................................................... 2-1 2.2 Governance and Organizational Structure ............................................. 2-1 2.3 Service Area Profile .................................................................................... 2-9 2.4 Current TDM Services and Programs .................................................... 2-19 3.0 Future RIDE Solutions Service Area Profile ................................................. 3-1 3.1 Expected Areas of Growth ........................................................................ 3-1 3.2 Projected Demographics ............................................................................ 3-6 3.3 Projected Travel Patterns ........................................................................... 3-7 3.4 Future External Forces ............................................................................... 3-8 3.5 Future Transportation and TDM-Related Trends ................................ 3-12 4.0 RIDE Solutions Strategic Plan ......................................................................... 4-1 4.1 Strengths, Weaknesses, Opportunities, and Threats (SWOT) .............. 4-1 4.2 RIDE Solutions’ Mission and Vision ........................................................ 4-4 4.3 RIDE Solutions Program Strategy ............................................................ 4-9 4.4 Goals, Objectives and Strategies ............................................................. 4-13 4.5 Program Monitoring and Evaluation .................................................. 4-23 5.0 Financial Plan ...................................................................................................... 5-1 5.1 Current and Historic Financial Resources .............................................. 5-1 5.2 Future Financial Resources ....................................................................... 5-2 5.3 Future Funding Sources ............................................................................. 5-5 6.0 Summary .............................................................................................................. 6-1 6.1 The Planning Process ................................................................................. 6-1 A. Profile of Area Green Organizations ................................................................. 1 RIDE Solutions Long-Range TDM Plan i List of Tables Table 2.1 Jurisdictions in RIDE Solutions’ Service Area ..................................... 2-10 Table 2.2 Major Activity Centers in RIDE Solutions’ Service Area ................... 2-11 Table 2.3 Estimated Demographic Profile Roanoke Valley (1990-2010) ........... 2-12 Table 2.4 Top 10 Employers in RIDE Solutions’ Service Area ........................... 2-13 Table 2.5 Top 10 Areas Residents Commute To and Workers Commute From in Roanoke Valley Region ............................................................ 2-17 Table 3.1 Demographic Changes (2010-2030) ........................................................ 3-7 Table 3.2 Estimated Employment Levels ................................................................ 3-7 Table 4.1 Profile of Roanoke Area Environmental-Sustainability Organizations ............................................................................................. 4-7 Table 4.2 Planning Efforts Across Three Planning Horizons ............................. 4-13 Table 4.3 Agency Objectives and Strategies ......................................................... 4-16 Table 4.4 Current Performance Measures ............................................................ 4-24 Table 4.5 Future Evaluation Criteria ..................................................................... 4-25 Table 5.1 RIDE Solutions FY 2006-2010 Operating Budgets ................................ 5-1 Table 5.2 RIDE Solutions and RIDE Solutions FY 2006-2010 Operating Revenue Sources ........................................................................................ 5-2 Table 5.3 Constrained Short-Term Program Expenses ......................................... 5-3 Table 5.4 Unconstrained Short-Term Program Plan and Expenses .................... 5-3 RIDE Solutions Long-Range TDM Plan iii List of Figures Figure 2.1 Organizational Chart ................................................................................ 2-3 Figure 2.2 Map of Service Area ................................................................................ 2-10 Figure 2.3 Population Growth in the Roanoke Valley and Virginia ................... 2-13 Figure 2.4 2006 Mode Split ....................................................................................... 2-14 Figure 2.5 RIDE Solutions Region’s Use of Alternatives to Drive Alone Commute .................................................................................................. 2-15 Figure 2.6 Percent Commute Outbound ................................................................. 2-16 Figure 2.7 Average Length of Trip in Minutes and Miles in Virginia ................ 2-18 Figure 2.8 Commuter Satisfaction ........................................................................... 2-19 Figure 2.9 Reasons for Use of Alternate Transportation Modes ......................... 2-20 Figure 2.10 Ridematching Database Registrants ..................................................... 2-23 Figure 2.11 Database Applications & Percentage Matched ................................... 2-24 Figure 2.12 Telework ................................................................................................... 2-26 Figure 2.13 Program Awareness ................................................................................ 2-30 Figure 2.14 Advertising Awareness .......................................................................... 2-31 Figure 3.1 Size and Age Profile of U.S. Generations ............................................... 3-9 Figure 3.2 Reasons for Use of Alternate Transportation Modes ......................... 3-11 Figure 3.3 Potential New Teleworkers .................................................................... 3-13 RIDE Solutions Long-Range TDM Plan v 1.0 Purpose of the Plan RIDE Solutions is the Roanoke region’s designated Transportation Demand Management (TDM) agency. TDM, according to the U.S. Department of Transportation, is any program “designed to reduce demand for transportation through various means, such as use of transit and of alternative work hours.” RIDE Solutions, like the other 14 TDM agencies throughout Virginia, promotes ridesharing and other transportation alternatives to single-occupancy vehicles (SOV) in order to assist individuals seeking transportation options to their workplaces and other destinations, to mitigate congestion on Virginia’s roadways, and to reduce environmental impacts caused by vehicle emissions, roadway expansion, and other transportation-related factors. As the region’s TDM agency, RIDE Solutions provides TDM-related services to residents, employers, and employees in its service area, including commuter information, carpool ridematching, guaranteed ride home, telework assistance, and information and support for bicyclists and pedestrians. It also promotes the use of transit service, but does not directly operate any transit. RIDE Solutions delivers its services through various methods, including a Web site, telephone contact, in-person assistance at worksites, and through mailed and emailed information distribution. Relative to other transportation programs, RIDE Solutions has few large capital costs and operates using short-term (1-2 year) funding horizons. Beginning in 2009, the Virginia Department of Rail and Public Transportation (DRPT) requires all agencies receiving TDM grant funds to prepare and submit a long-range TDM Plan. The purpose of this Plan is to identify and detail the TDM programs currently provided in the region, to outline potential improvements to be carried out in the Plan’s timeframe, and to illustrate the financial resources necessary to implement these programs and improvements. This document is RIDE Solutions’ Long-Range TDM plan. It establishes the scope and benefits of RIDE Solutions’ programs and provides information for DRPT to incorporate RIDE Solutions’ TDM plans into the State’s overall TDM plans, funding decisions, and programs. More specifically, this document will: RIDE Solutions Long-Range TDM Plan 1-1 Serve as a management and policy document for RIDE Solutions. Provide DRPT with information necessary to fulfill related planning and programming requirements. Document current and proposed future operating budgets for RIDE Solutions.