JOE BARBIERI BARBIERIJOSEPH.COM / [email protected] / 516 – 557–6417

EXPERIENCE ART DIRECTOR / AT&T / 2018–2020

• Art direction and design within AT&T’s Consumer in-house creative services (Audience, Mobility): 360 campaigns, key art, out-of-home advertising, social media, digital advertising, print campaigns, promotional materials, presentations, photo briefs, mood boards

• Managed projects—both large and small-scale—from conception to completion, including brand consistency, business objectives, strategy, development, and execution

SENIOR ART DIRECTOR / / 2016 – 2018

• Creative direction of Shortlist—a joint SVOD between Lionsgate and Tribeca Productions: key art design and recomposition, performance-based creative optimization, integrated marketing alignment, color correction/retouching, asset acquisition and delivery, photo shoot review, archive structure creation and maintenance

• Fostered an evolved visual identity of the brand toward a single, consistent cross-channel voice—resulting in a 63% growth in subscribers

• Maintained brand consistency and brand standards across all platforms

• Conception and execution of promotional and ancillary materials: social media (organic/paid), display ads, emails, trailers, landing pages, in-app needs, as well as printed collateral

• UX/UI guidance—partnering with the Product team in a service platform migration —plus assistance on additional channels within the Lionsgate OTT family (Comic-Con HQ, LOL, Pantaya): wireframes, mockups, existing template modifications, design solutions

ART DIRECTOR / CINEDIGM / 2004–2016

• Promoted from Senior Designer at New Video to Art Director at Cinedigm—following a company acquisition—resulting in a greater reliance on in-house team and maximized workflow

• Creative direction and design for and series distribution: branding, key art, creative refresh, packaging, advertising, digital marketing, internal/ancillary requests

• Designed and managed digital campaigns and assets for streaming partner platforms: key art design and recomposition (spec to size), branding, strategy, digital marketing

• Effectively managed competing and concurrent projects across all departments—establishing systems in regard to strategy, schedules, asset retrieval, approvals, revisions, and delivery

• Orchestrated, developed and implemented brand identity at NYCC, SDCC, film festivals, and trade shows—creating a defined voice, increased sales and growth: booth setup, signage, promotions, digital campaigns, co-management of retail operations

• Managed and mentored junior designers, freelance designers, and interns

Clients included: , iTunes, , , Drafthouse , HBO, Tribeca Films, , GKIDS, Maker Studios, PlayStation, Xbox, A+E Networks, Hallmark Channel 1 JOE BARBIERI BARBIERIJOSEPH.COM / [email protected] / 516 – 557–6417

DESIGNER / WELLSPRING MEDIA / 2003–2004

• Art direction and design for film distribution: key art, packaging, one-sheets, advertising, promotional materials, internal/ancillary requests

• Drove department expansion internally—initiating/building a collaborative relationship between departments—resulting in stronger work output, reduced overhead, and a sharpened brand image

DESIGNER / JEFF ST. ONGE & FRIENDS / 2000–2003

• Design, account maintenance and team coordination for new/existing campaigns

• Ensured delivery of all creative materials, including execution of production needs: prep