Marquette University e-Publications@Marquette College of Communication Faculty Research and Communication, College of Publications 3-1-2018 What Is Grounded Theory Good For? Vivian B. Martin Central Connecticut State University Clifton Scott University of North Carolina - Charlotte Bonnie Brennen Marquette University,
[email protected] Meenakshi Gigi Durham University of Iowa Accepted version. Journalism & Mass Communication Quarterly, Vol. 95, No. 1 (March 1, 2018): 11-22. DOI. © 2018 by Association for Education in Journalism & Mass Communication. Used with permission. Marquette University e-Publications@Marquette College of Communication Faculty Research and Publications/Department of Communication This paper is NOT THE PUBLISHED VERSION; but the author’s final, peer-reviewed manuscript. The published version may be accessed by following the link in the citation below. Journalism & Mass Communication Quarterly, Vol. 95, No. 1 (March, 2018): 11-22. DOI. This article is © SAGE Publications and permission has been granted for this version to appear in e- Publications@Marquette. SAGE Publications does not grant permission for this article to be further copied/distributed or hosted elsewhere without the express permission from SAGE Publications. Contents Grounded Theory: Popular, Useful, and Misunderstood.............................................................................. 3 What GT Can Do for Journalism and Mass Communication Research ......................................................... 3 From Method to Methodology