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NRM0060_BW_FPC_297x207_v1.indd 1 18/06/2014 9:27 am Business Connect 3 Contents

8 22 FROM THE EDITOR To keen observers, the recent G20 in Brisbane reflected the shift in global economic and political influence away from the West, towards Asia – and acutely, China. In signing a Free Trade Agreement with the world’s largest economy, Australia is stepping up its game in the Asian century. Our country has grown a brand for trustworthy, clean and green products 34 42 and services. And yet many small-to- medium sized businesses have found the prospect of exporting to China too daunting. In response, the Australian Chamber movement has launched a new trade program that utilises a state-of-the-art showroom in Shanghai. Through Export Growth China, your products can be showcased to China’s hotbed of wholesalers – minus the cost and risk. In this new global order, Australian businesses are facing increased World Chambers Congress 5 Breaking the sound barrier: pressures of competition. We explore RODE Microphones 25 Local Chambers of Commerce the untapped potential of Industry- Support Service 6 Eternal sunshine of the Research collaboration in helping business mind: Gallop Solutions 30 businesses to innovate successfully, Export Growth China 8 GENERAL and in raising the productivity of our FEATURE TOPIC: economy as a whole. Industry-Research collaboration Marketing Advice 33 It’s equally important to bring the Innovation equation 12 Women in Trades 34 world to us. On 28 November 2014, DNA collaboration 17 Streamlining: CareSuper 36 Sydney and Sydney Business Chamber (a division of NSW Business Chamber) The inner eye: Ocular Robotics 20 Breakdown: NRMA 38 won the right to host the prestigious PROFILES Young Business Minds 39 10th International Chamber of Commerce (ICC) World Chambers Federation (WCF) Firing the furnace: John Cooke 22 NSW Business Chamber presents World Chambers Congress in 2017. the 2014 State Business Awards 41 Guiding Light: NSW Office Uniting more than 12,000 Chambers, this of Environment & Heritage 24 global forum represents the pinnacle of business networking. CEO of NSW Business Chamber, Stephen Cartwright,

EDITOR Ashley Penny (02) 9458 7255 Business Connect Magazine is published quarterly. outlines the road ahead. [email protected] Subscriptions: $44 per annum (incl GST). Registered by Australia Post publication number: pp255003/03891 EDITORIAL ASSISTANT Elizabeth Strang All of these activities rely on people. ISSN: 1328-259x. The information published in Business DESIGNER Rebecca Solberg Connect Magazine is subject to copyright and may not In a world of rapidly-increasing change, PHOTOGRAPHER Melinda Hird, Dan Gosse, Tom Lane be reproduced in any form without written permission from NSW Business Chamber. The opinions expressed in ADVERTISING ENQUIRIES Ashley Penny our country will need to foster a highly- Business Connect Magazine do not necessarily represent (02) 9458 7255 [email protected] the opinions of NSW Business Chamber or its staff. The skilled, flexible and diverse workforce. information published in Business Connect Magazine NSW Business Chamber is intended as general information only and should not Against this backdrop, we ask why Locked Bag 938, North Sydney, NSW 2059 be relied on in place of specific legal or professional t 13 26 96 advice. No responsibility or liability is accepted by there is an alarming shortage of young f 1300 655 277 NSW Business Chamber or its staff for any claim which women in trades, and what can be e [email protected] may arise from any person acting on the information w nswbusinesschamber.com.au published in Business Connect Magazine. done to redress the imbalance. Chief Executive Officer: Stephen Cartwright Ashley Penny Editor

Business Connect 5 We did it! Sydney to host the World Chambers Congress

Sydney has won the right to host Minister Tony Abbott also recorded among the converted. “There’s no the prestigious World Chambers a video of support for the bid which doubt the Japanese are fascinated Federation Congress in 2017. A highly impressed the judges.” by our product, and it’s certainly global forum uniting more than The ICC World Chambers Congress a great door opener for us over 12,000 Chambers, the Congress will be staged in September 2017 at the here," said Parkes, whose kangaroo represents the pinnacle of brand new International Convention jerky is intriguing Japanese buyers. business networking through the Centre at Darling Harbour. “We know “The food and beverage buyers are global Chamber movement. how great our city is, but to show it off really interested in products that are made to a really high standard, “This is an incredible coup for Sydney,” to world business leaders and Chamber representatives from across the globe that have a long shelf life and can be said NSW Business Chamber CEO, easily consumed, and we fit those Stephen Cartwright, just moments after at a brand new state of the art facility will give them a fantastic lasting criteria. Being Australian made is the historic announcement was made definitely a strong selling point." by the President of the International impression of Sydney,” says Cartwright. Chamber of Commerce World “Now the hard work begins to ensure HOW DOES THE CONGRESS Chambers Federation, Peter Mihok. that the 2017 ICC World Chambers BENEFIT YOUR BUSINESS? The World Chambers Congress is Federation Congress is an unforgettable This Congress will enable Australian Chamber held every two years and will bring experience for all attendees.” members of all sizes to forge ties with together more than 1,000 Chamber Case study of international appeal international Chamber representatives, led by many significantly influential business leaders leaders and business executives Off the back of an Australian brand in their own right. The delegates are eager to from 130 countries to Sydney, many that is viewed as credible, trustworthy explore bilateral trade opportunities, explore of whom will bring trade delegations and green, international markets tourism and hospitality offerings, and invest with them. It is the first time that the are acquiring a distinct appetite for in Australian businesses for mutual benefit. Congress will be staged in Australia. Australian products and services, as “It’s important to not only acknowledge witnessed by the Chamber's trade NSW Business Chamber is preparing the incredible hard work and dedication delegation to Japan in October 2014. a delegation for the 2015 World of our bid team from the NSW Business Featuring seven regional businesses, Congress in Torino, Italy, with the goal Chamber and Sydney Business the delegation garnered immense of promoting the Sydney Congress. Chamber, but the highly professional interest from Japanese buyers, and support of the NSW Government even secured trade contracts for the To learn more, visit through Business Events Sydney, businesses. Trade delegate, Jasper www.wcfsydney2017.com. which was vital to our success. Prime Parkes of Jumping Jerky Australia, is

SPRING/SUMMER 2015 | BUSINESS CONNECT 5 6 Business Connect

The Local Chamber Support Centre team.

Above: The NSW Minister for the Central Coast, Rob Stokes MP, and NSW Business Chamber CEO, Stephen Cartwright, officially opened the Support Centre, based at Tuggerah on the Central Coast.

6 nswbusinesschamber.com.au Business Connect 7

New Chamber service provides helping hand to volunteers

NSW Business Chamber is the NSW Business Chamber, says the in their area, along with registration lending a helping hand to centralised operation offers support and what we can do to help.” Local Chambers of Commerce to local chambers on a daily basis. Cartwright says the Support Centre across the State through a new “That includes calling the members comes at a time when the NSW administrative support initiative. and making sure that they know all Business Chamber’s membership Chamber CEO, Stephen Cartwright, has expanded to its highest says the Local Chamber Support level in its 188-year history – over Centre is designed to 17,000 members and growing. underpin the role that “That’s why the Board of the Local Chambers play in Most of these NSW Business Chamber made assisting local businesses, local chambers“ are run the decision to provide which employ their tangible support to the very fellow Australians. by volunteers, and these people who are the heart “It will help local chambers volunteers have day jobs - they and soul of the Chamber be even better at what run their own businesses. We've movement,” he says. they do, and be even “We have one of the bigger than they are resourced it with dedicated staff biggest memberships of today,” Cartwright says. members whose job it is to any Chamber anywhere in “Most of these local the world, so we are starting chambers are run by ensure that our Allied Local from a position of strength volunteers, and these Chambers across NSW can and we’re going to take that strength and make ourselves volunteers have day effectively support and jobs - they run their own even more effective by creating businesses. For local represent their members. stronger links with all of the chambers to be active and business communities across our grow their membership, it’s a big state through the local chambers.” demand on volunteers and their time. “The idea of creating the Support Centre is to provide centralised about the Chamber” and all about their administration support for those 200 entitlements and what support they local chambers. We’ve resourced it are able to access,” Dorsett says. Want to know more? with dedicated staff members whose “It also includes supporting job it is to ensure that our Allied Local local chambers with their activities, Local Chambers of Commerce Chambers across NSW can effectively with their events, helping them with wishing to take advantage of this support and represent their members.” admin-type activities – perhaps new service can call the Support Service on 1300 139 910. Penny Dorsett, Team Leader of the even calling their members to Local Chamber Support Centre at discuss events that are happening

SPRING/SUMMER 2015 | BUSINESS CONNECT 7 Export Growth China

On the day that Australia and China announced the conclusion of negotiations on a historic Free Trade Agreement, NSW Business Chamber unveiled a new trade program that redefines the export landscape for small- to-medium sized business. China is now a reality for you. The numbers are astounding – a nation of 1.3 billion consumers, with cities larger than the entire population of Australia. Until now, the journey of The bilateral launch welcomed the Vice Chairman of the CCPIT, Mr Yu Australian products to Chinese shelves Ping (centre), with CEO of NSW Business Chamber, Stephen Cartwright, has been fraught with risk, calling and Chamber Deputy President, Professor Trevor Cairney OAM. for serious skin in the game from those prepared to try their hand. When a product does generate of an opportunity to the ultimate interest from the Chinese market, the export sale,” says Stephen Cartwright, Export Growth China turns that notion Chamber’s International Trade Division CEO of NSW Business Chamber. on its head. For only a fraction of will then work with the Australian “Rather than commencing the the cost typically associated with company to facilitate individual trade trade shows, Australian businesses incredibly time-consuming, costly agreements so that they can retail and often frustrating process of will have the ability to feature their their products throughout China. sample products in a custom-designed getting Australian products on the showroom located in Shanghai’s “What this does is substantially shelves in Chinese stores, all they international zone, where wholesalers reduce the risks and costs to SME have to do is register to become congregate in the thousands. exporters by offering a low cost part of this program and find out for export entry point, as well as end-to- themselves whether their product end assistance - from identification is suited to the Chinese market.”

8 nswbusinesschamber.com.au "So many business owners across Australia have told me that they are ready to back the strength of their product internationally, but haven’t known where to start. That’s now been taken care of, and the Chamber movement will be alongside them every step of the way. “

HELPING BUSINESSES EXCLUSIVE TO CLOSE THE GAP CHAMBER MEMBERS Cartwright first conceived the Cartwright believes the strength of idea of the program in 2012 when the national Chamber Movement leading a trade delegation of can be harnessed to remove the Australian SMEs to Shanghai. stress from these business owners “I was struck by how well other and ‘hold their hand’ through the countries, including New Zealand, entire process. “We will be there marketed themselves and their every step of the way and keep them products. Upon my return to Australia, updated on the interest in their it became clear that there was a gap products from the Chinese buyers.” in the market. Exporting can be a The Chamber’s intelligence on the frightening prospect for small and ground in China will focus on providing medium sized businesses, particularly real time advice where it matters – for those from regional Australia. example, redesigning the labelling “China is now Australia’s number or packaging to fit the local market, one export market with 250 million or tailoring the size or ingredients emerging middle class citizens with of the product for a market niche. a known preference for clean, green Cartwright is adamant that any and safe products. Australian small member of a Chamber of Commerce businesses have products that fit throughout Australia is eligible for the these ever increasing demands, but program. "So many business owners the complexity and costs can be across Australia have told me that daunting for the smaller players.” they are ready to back the strength of their product internationally, but haven’t known where to start. That’s The signing of the Memorandum of Understanding (MoU) for Export Growth China, with senior Chinese Government officials.

SPRING/SUMMER 2015 | BUSINESS CONNECT 9 A SIGN OF GOOD LUCK? Export Growth China was officially unveiled at a ceremony in Sydney on Monday, 17 November, 2014 – the same day that Australia announced the conclusion of negotiations on a Free Trade Agreement with Australia, which had been in negotiation for over five years. The ceremony was attended by now been taken care of, and the seen us inundated in recent weeks as senior Chinese Government Chamber movement will be alongside business owners have heard about officials, including Mr Yu Ping, them every step of the way. “ our new service offering in China. My Vice Chairman of the China Registrations for the program have message to all Chamber members is that I hope you seriously consider this Council for the Promotion begun in earnest, ahead of the of International Trade. showroom opening in July 2015. opportunity to test your products in “The whisper campaign has already this enormous market to our north.”

Learn more Export Growth China is an initiative of the Australian Chamber Movement and the program received funding from the Australian Government as part of the Austrade Asian Business Engagement Plan. Learn more by visiting exportgrowth.com.au or calling 1800 505 529 today.

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This activity received funding from the Australian Government as part of the Asian Business Engagement Plan

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The innovation equation

12 nswbusinesschamber.com.au Business Connect 13

“We’re near the top 10 in the world Battling the ‘Lucky Country’ mindset and allowing our businesses to when it comes to investment in Professor Roy Green, Dean of the UTS charge more for their products and research and development, but Business School, identifies the problem services which compensates for when we get to commercialisation as cultural and that Australian businesses Australia’s higher cost base.” we fall down, just when we and researchers, for the most part, see Multiplying economic growth urgently need to move our themselves operating in “separate silos”. As an example of the value of Industry- products and services up the “There is no systematic level of Research collaboration, the report value-added curve,” says collaboration,” says Green. “We identified the unique opportunity Paul Orton, Director of have had no history of a national for Western Sydney to capitalise on Policy and Advocacy at innovation system framework whereby the collaboration model to address COLLABORATION INDUSTRY-RESEARCH NSW Business Chamber. incentives and structures are provided the critical jobs shortage confronting the region. David Borger, Western “We’re near top 10 in the world Sydney Director of the Sydney Business Chamber, says the region supports when it comes to investment in research two million residents. However, and development, but when we get to the 200,000 of them travel out of the region each day to access work. commercialisation we fall down.” “They’re stuck in very long commutes, and that’s a cost to business and Australians have proven themselves to encourage such collaboration, an impact on their family lives,” he to be innovative thinkers, with the except for isolated policy initiatives.” says. “The solution is that we either research and development spending at “We have to get out of a mindset widen the transport pipes from west a record $30 billion a year contributing whereby we think that we can to east, or we do what we can to get to Australia ranking 11th on the 2013 maintain what is an effective jobs created in Western Sydney. Global Innovation Index for research Third World economic structure “Knowledge jobs, jobs that involve as a percentage of GDP. However, of exporting unprocessed raw innovation, are really important when it comes to collaborating with materials and, simultaneously, a First because they have an economic researchers to turn that research into World lifestyle with the import of multiplier. They create five jobs commercial success, Australia ranks consumer goods that, in the end, for every one innovation job.” last out of 33 countries in the OECD. can’t be paid for by our exports.” NSW Business Chamber, working with Sydney Business Chamber, wants to change this by accelerating the process "We must move into advanced, high-end of collaboration between businesses manufacturing adding more value for customers and researchers. The way forward is outlined in the Industry-Research and allowing our businesses to charge more Collaboration Report, which forms part for their products and services which of the Chamber’s ongoing Thinking Business program. This initiative is compensates for Australia’s higher cost base.” dedicated to identifying, and suggesting solutions to problems that stand in the It’s not that Australian businesses Borger says Western Sydney also way of business and community growth. are not open to innovation – 92% has a big migrant population which Drawing on the feedback from over believe they would be more profitable brings with it an entrepreneurial 100 industry, government and research teaming up with researchers than spirit that could be harnessed to sector leaders, the report identified going it alone, confirms the report. create more innovative enterprises. growth opportunities for businesses if “Our nation has already established The region already has a strong only they could tap into the knowledge a strong global reputation in medical research base, with the Westmead of researchers in universities and and health sciences research, and 95 Millennium Institute for Medical research institutions. Behind it all, there per cent of work in this area is at or Research employing 1000 scientists. is a hope of broadening the State’s above world standard,” says Orton. “In fact, Westmead has the second- economic base in the face of growing “However, we must move into highest number of PhDs of any suburb macro-economic pressures being advanced, high-end manufacturing in NSW, so it’s a big labour market that created by the mining downturn. adding more value for customers we need to capitalise on,” says Borger.

SPRING/SUMMER 2015 | BUSINESS CONNECT 13 14 Business Connect

Leadership in action “This is very much a live issue for us,” says Luke Aitken, Senior Manager of Policy and Advocacy. “We don’t 6 action points want to simply discuss change; we want to be active drivers of that To address the barriers to effective collaboration, change. It’s about making a better operating environment for business.” six practical recommendations have been identified: Aitken concedes a legal minefield exists around intellectual property, 1. GOOD 5. MARKETPLACE but he says he is encouraged by more universities and research organisations PRACTICE FOR RESEARCH attempting to simplify the approach. FORUMS EXPERTISE “Going through that IP process The purpose of these forums is to The marketplace targets the adds significantly to costs provide a practical way for companies fundamental match-making challenge, and scares people off.” and researchers to share their own bringing willing buyers and sellers specific experiences – successes and of research closer together. It is NSW Business Chamber initially failures in collaborating with each other. proposed to include a combination of plans to promote collaboration an online platform and intermediary next year through what it calls service to contextualise requests for a “reverse trade show”. 2. GUIDELINES expertise. In reality, a central point Essentially, the guidelines will answer “Instead of businesses promoting for problem owners and problem the burning questions that companies themselves, universities and research solvers to start the search process. and researchers face on the road to organisations will be promoting their healthy, productive collaborations. capabilities,” says Aitken. “Like a They will also include a standardised 6. GOVERNMENT trade show combined with ‘speed- intellectual property agreement dating’ - businesses can meet with REFORM for short-term engagements. the researchers face to face and Focal points for government hopefully from that they can identify 3. WORKSHOPS reform could include: a problem or opportunity on which • Initiatives to incentivise collaboration they can start collaborating.” TO BREAK DOWN between research organisations NSW Business Chamber intends THE BARRIERS and industry to play an ongoing role in the For motivated small-to-medium • Review of government procurement evolution of the collaboration sized enterprises, a series of policies to encourage collaborative process. “The basis is about putting capability development workshops innovation people together,” says Aitken. is proposed. These are designed • Review of the competitive neutrality to break down the barriers to provisions within the context of how participation by addressing resource Get onboard! much research organisations can and skill constraints on capturing and charge for commercial services You can become an active deploying research knowledge. contributor to the program. • Improve access to government To voice your opinion and 4. BUSINESS funded innovation programs, and help shape practical outcomes, TO SHAPE information sharing between email Luke Aitken government departments on [email protected] CURRICULUM • Consolidate government innovation today. The idea is to introduce a series of programs to reduce fragmentation, forums that will allow companies duplication and complexity. to provide input into university • Encourage mobility between curriculums. By increasing the companies and research exposure of students and researchers organisations to real life companies and cultures, the translation gap shrinks. An update on the implementation of these action points will be communicated by NSW Business Chamber to members in the first quarter of 2015.

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Collaboration DNA

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SPRING/SUMMER 2015 | BUSINESS CONNECT 17 18 Business Connect

The university researchers

gets the most financial return “We’ve changed NEWSOUTH from it,” says Dr Kevin Cullen, the INNOVATIONS Chairman of NewSouth Innovations. the equation. If a UNSW, through “We’ve changed the equation. If a company makes its NewSouth company makes money from the IP and money from the IP Innovations arm, the university gets its research put to is also making use and enhances its reputation, then and the university significant everyone wins. ”The move has had a gets its research put inroads after marked effect on the collaboration to use and enhances leading the equation at UNSW. “We’ve seen a way three significant increase in the number of its reputation, then years ago as companies working with us and wanting the first university in Australia to to work with us, and also an increase everyone wins.” in the number of researchers wanting introduce Easy Access IP. The to future benefits for both sides.” initiative allows companies to access to work with industry,” says Cullen. Cullen says the process has lowered the intellectual property of UNSW “It really seems that we’ve tapped costs across the board and paved researchers for free as the basis of into the virtuous cycle. forming a working relationship. the way for greater participation by “The companies get the IP for SMEs, which he says often can be “People have seen IP as something nothing, but they form a relationship “desperate” to get results quickly to be fought over in terms of who with the researchers and that leads due to budgetary constraints.

18 nswbusinesschamber.com.au Business Connect 19

The corporate innovators

and aircraft maintenance and The company has expertise in medical NORTHROP modification. Irving regards university imaging, medical diagnostics, GRUMMAN collaboration as a way of harnessing patient monitoring systems and

local innovation, and in the big biopharmaceutical manufacturing. COLLABORATION INDUSTRY-RESEARCH Member picture, increasing manufacturing Looking outside the company for the since 2000 operations on Australian soil. latest technological advancements “We’ve been supplying products into is a corporate reality, says Ackland. What about Australia for quite some time, but we “Our research teams never assume they large corporates have changed our position to establish will have all the answers, and constant making the local capability and that very much engagement externally is absolutely first move? US involves engagement with academia crucial. For us to grow, we need to technology and development of local products.” see our technology applied in new giant Northrop Grumman is on and innovative clinical processes.” the front foot in relation to forging Evidence lies in the company’s ‘M5 closer ties with universities. Network Security’ business, which Ackland also sees opportunity across is developing a local portfolio of the wider business community. The company is best known for national products for the global secured- “Our participation across diagnostic defence security products such as the communications market. “We are the imaging, monitoring, radio- pharmacy, Global Hawk and the Trident unmanned centre of excellence for our secured IT, big data and life sciences make aircraft systems, and has played a communications portfolio in the us probably the broadest medical key role in developing the Super world market, and in the logistics technology company on the globe.” Hornets and Joint Strike Fighters. field, we’re becoming the regional “This means when we set up research Earlier this year, the company hub for South Asia operations.” relationships, they can be very announced it was working with broad - just the way most research the Royal Melbourne Institute of “We’ve been organisations are - and we have a great Technology (RMIT) University to supplying products capacity to help join the dots in a way develop solutions for the safe and that perhaps other companies cannot. efficient operation of unmanned into Australia for aircraft systems in Australia. Taking a patient, long-term quite some time, but approach from both sides is also It also signed a memorandum of vital. “Collaboration works when you understanding with the University of we have changed our build personal, trusting relationships, Sydney to work towards enhancing position to establish and have a clear set of objectives education in science, technology, local capability with a deep understanding of engineering and mathematics through each other’s objectives.” collaborative research programs, and that very much technical training and internships. involves engagement Irving regards “We see huge benefit in having these collaboration as a relationships,” says Ian Irving, CEO with academia and of Northrop Grumman Australia. development of local way of harnessing It’s our social responsibility to be local innovation, investing in the future talent of products.” Australia – to provide some career and in the big pathways for students and some GE HEALTHCARE picture, increasing investments into scholarships and GE Healthcare is another corporate some collaborative research.” manufacturing giant ramping up its relationship with In Australia, where it has 420 the research community, and CEO operations on staff, the company works in cyber Michael Ackland says the process is Australian soil. security, secured communications “evolving rapidly”.

SPRING/SUMMER 2015 | BUSINESS CONNECT 19 20 Business Connect

Member since 2011

Ocular Robotics Founder Mark Bishop switched the lab coat for a business suit – and hasn’t looked back. His unconventional path to success shows how a farmer from Tamworth has built an award-winning tech business through innovation and collaboration.

The idea is born than 12 months on the market. It is a while that business was worlds apart pivotal moment for the company that from what he is doing today, they Five years ago, Mark Bishop was born from the study of robotics still required similar base skills. was a researcher developing a in unstructured environments. robotic eye that could skilfully The hurdle of investment capital mimic its human equivalent. Bishop, the Ocular Robotics Founder Bishop felt the need to take his and CEO, has a background in physics He was so confident in his technology research to the next step with the and engineering and developed that he walked away from laboratory vision he had from the outset and the technology as a researcher research in a bid to commercialise the knowledge he had acquired with the Australian Centre for Field the product that he had spent three along the way. The biggest hurdle in Robotics at the University of Sydney. years developing. Now his company the early days was raising capital. However, he says it wasn’t a great Ocular Robotics has cracked what leap from there into the business “In Australia, there tends to be a many businesses would consider world where he applied his research gap between seed money from the holy grail of corporate deals to commercially develop products business angels and the point at - a contract with the US Army. with a range of applications from which venture capital is interested,” The Sydney-based technology firm, private security to space exploration. says Bishop. “That is to say, venture whose RobotEye can focus in a dynamic capitalists who only get interested Prior to his research career, Bishop was space much more quickly than a human in $5 million-plus investments. a farmer who built a family aquaculture eye, has done so on the back of growing business near Tamworth. He says “However, Ocular Robotics was interest in its products after little more founded on a seed round in

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“Rather than being a collaborative relationship between business and research, we took the innovation from the research and created a business to commercialise it.” INDUSTRY-RESEARCH COLLABORATION INDUSTRY-RESEARCH About the tech “We anticipate as we expand the “Our technology matches and application areas of the RobotEye exceeds the human capability to technology that collaborations redirect vision significantly, and with research institutions will exceeds very significantly the be an important element (of capabilities to redirect sensing of the business),” he says. existing technologies,” says Bishop. The company has worked with the “In terms of the rate at which it can Australian Centre for Field Robotics redirect the vision, it mimics the eye. at the University of Sydney exploring It, somewhat, looks like an eyeball the capabilities and properties and moves about those two axes of the RobotEye technology for Mark Bishop in the same way as the human eye use as a plenoptic camera. can. The innovative design is lighter Bishop says there also is a broad 2009 and the first few years were and more agile, making it more range of high-volume applications mainly spent in development of resistant to shock and vibration, for the RobotEye, including use in the the technology and getting it to a and giving it a reliability benefit on general security market. “There’s a point where it was productised.” top of the performance benefit.” strong case for using our systems in Ocular Robotics has filled this funding Broad appeal the general security market, where a gap by raising capital on the Australian single system of ours can cover the Small Scale Offerings Board, where it Bishop says the technology has same area that a number of other earlier raised $700,000 in development the virtue of broad commercial cameras would be required to do. capital. The company continues its applications, including remote At the same time, they can react efforts to raise growth capital to operation of mining equipment, dynamically to what’s happening.” monitoring safety in coal- realise the opportunity presented Price point by the RobotEye technology and loading facilities and managing the products developed from it. oil rig and mining disasters. The former researcher believes his RobotEye technology is currently too The power of unconventional thinking The technology is being used to map the catacombs in Europe, as expensive for the security market, Bishop concedes he has taken an well climate-change research in but the commercial opportunities unconventional path in bringing his mapping vegetation. Toyota and are being explored. “We are able technology to the market. “Rather Hyundai also are also using Ocular to engineer systems that will meet than being a collaborative relationship Robotics’ systems in advanced the price-point for that market. between business and research, driver automation work. Bishop However, as the volumes are likely we took the innovation from the says the company continues to to be significantly higher, we may research and created a business research and develop new turnkey have to move at least some of to commercialise it,” he says. products and plans to maintain a the manufacturing offshore.” Ocular Robotics’ core technology, local high-value manufacturing base. RobotEye, is at the cutting edge of visual-sensing robotics which caught the attention of the US military earlier this year. Bishop Visit ocularrobotics.com to learn more about says it was a word-of-mouth deal the business, visit businessannualawards.com.au that stemmed from a sale made to for more on the Awards. Georgia Tech and a “significant” development for Ocular Robotics.

SPRING/SUMMER 2015 | BUSINESS CONNECT 21 FIRING THE FURNACE

John Cooke is fired up. The manufacturing veteran heads up the Manufacturing Industry division, recently introduced by the NSW Business Chamber to help members in this challenging sector. It’s still early days, but Cooke has already targeted the enemy – apathy.

THE ZEALOT Cooke believes the key to that future Cooke has lived and breathed Australian lies in innovation and acceptance of manufacturing for the past 30 years. change, and that generally comes As a youth, he swept filings off the through strong leadership. “You don’t factory floor, learning the ropes in a get to rebuild your business with a tough environment where fools were strategic renewal unless you have not tolerated. By his own account confronted the issue of change and a restless soul, Cooke became a transformational leadership. I came to John Cooke metallurgist and materials scientist, understand in the early 90s that any pushing the limits while working with business that didn’t have a good idea of a supporting framework through the molten metals, roll forming, sheet where it was going, in other words had a whole economy and we need vision finishing, welding and wire drawing, strategy, was not going to go very far.” and leadership from the government both here and in south-east Asia. Cooke says the need is even more – but we still don’t have that.” He worked as a scientific researcher acute today in manufacturing which He also argues there is a growing with the world-class Comalco Research operates in a fluid landscape, and that sense of urgency. “Very often change Laboratories in Melbourne, but over means the strategy needs to be open doesn’t happen until there’s a crisis. time the hunger to steer organisational to continual change. “There’s a lot We’d like to be able to head that off and change saw a career redirection happening in advanced manufacturing act before any crisis potentially hits.” at the moment, but the one thing that’s towards senior management and the Cooke is off to meet with members boardroom, where he led strategy missing is leadership development - this ability to change, to manage to discuss their needs, and how the development and change programs for fledgling Manufacturing Industry some of Australia’s biggest companies. change and to confront the unknown. I aim to position the Chamber to be division, backed by the substantial The fire in the belly is evident as Cooke seen as not only thought leaders resources of Australia’s largest speaks forcefully about fighting a tide across the manufacturing sector but Chamber of Commerce, can become of apathy that permeates Australia’s also the providers of enablement. the enabler that manufacturing is manufacturers at both the small and calling out for. A firm handshake and big end of town. “Manufacturing “For example, we can take a company he’s off. The body language is clear – is going to be lost to us if we with 30 people whose leader is a great there’s work to be done. aren’t careful,” he forewarns. electrician, who is busy and smart, but not necessarily a leader. We might be FIRST WORLD SOCIETY able to help those people rise above it.” Get onboard! “If anyone really wants an advanced The former scientist pauses to reflect John wants to connect with you. First World society in the future, there on the past 20 years of manufacturing. Email [email protected] are many people that would argue “In some ways, the sector hasn’t or call 02 9458 7474 today. manufacturing has to be a part of that.” changed. We still need more education,

22 nswbusinesschamber.com.au John Cooke is fired up. The manufacturing veteran heads up the Manufacturing Industry division, recently introduced by the NSW Business Chamber to help members in this challenging sector. It’s still early days, but Cooke has already targeted the enemy – apathy.

“Manufacturing is going to be lost to us if we aren’t careful.” John Cooke

SPRING/SUMMER 2015 | BUSINESS CONNECT 23 24 Business Connect GUIDING LIGHT Invest wisely in renewable energy and reap the benefits to the bottom line of your business.

Undertaking energy released The Energy Efficiency and Renewables Finance Guide, outlining efficient upgrades or the different financial options available, installing renewable from bank loans and lease agreements, energy has become good to innovative types of finance such as Environmental Upgrade Agreements. business practise – who Checklists for finance eligibility, cash wouldn’t offset rising flow models for various financial electricity and gas prices? options and case studies give the reader a clear understanding of However, choosing the right finance what the process involves and how are listed to help kick-start enquiries. for projects has typically proven a the business can save on utilities by The guide is available now from headache for business owners and investing in clean energy projects. www.environment.nsw.gov.au/ managers. In a bid to help decision What’s more, additional information business/project-financing.htm making, the NSW Government has and contact details of various financiers

24 nswbusinesschamber.com.au Business Connect 25

B R E A K I N G T H E S O U N D BARRIER

RODE Microphones founder Peter Freedman is a local entrepreneur and exporter beating the Germans at their own game. Who says Australian manufacturing is dying?

No short cuts “A lot of the big companies Peter Freedman has taken an are just brand managers.” unorthodox approach to manufacturing The Silverwater-based RODE in Australia, one that has kept the Microphones has always been founder and CEO of RODE Microphones in control of its production line, at the top of his game for 24 years. even when Freedman started the His studio-grade products for the business by importing microphones professional and home recording from China and then modifying Peter Freedman industry have found a lucrative them for improved performance. “There’s no magic bullet, just world market, and their affordability Over the past two decades the investment in high-technology has shaken up an industry once company has built a $20 million machinery and tooling – that’s the dominated by the Germans. arsenal of plant and equipment key,” says Freedman. “I did it over 24 “We go against the grain of best which is the foundation on which years, built the brand and now I have practice worldwide by owning it has built a reputation for quality the pipeline. I own the machine.” machinery and being vertically manufacturing and an ability to quickly integrated,” Freedman says. adapt to changing market trends. Freedman’s comments understate the continuous improvements needed to

SPRING/SUMMER 2015 | BUSINESS CONNECT 25 26 Business Connect

keep abreast of the dynamics of the audio market. A decade ago, Freedman was reported saying that he was continually refining his “I design products that I want to buy. manufacturing processes to keep ahead of low-cost We undertake design thinking from the Asian competitors. Today start of the product – everything about he says that battle is still being waged with a continued it from what’s it going to be, what’s focus on productivity and innovation that comes from it going to do, to the ergonomics and a strong understanding performance is all thought of at the of his target markets. Design with drive very beginning. We know what we’re “I design products that I want after, and then we push it. A lot of the to buy,” Freedman says. “We undertake design thinking big companies don’t have that drive.” from the start of the product – everything about it from what’s it going to be, what’s it going to do, to the ergonomics and and you can’t do that manually.” doorstep in recent years as universities performance is all thought of at the RODE Microphones has just become more engaged with the very beginning. We know what we’re started employing large plastic business community. “They have after, then we push it. A lot of the big moulding equipment similar some incredible IP. It’s there for the companies don’t have that drive. to those used by Leggo. taking - we’ve just got to mine it.” “I could make toothbrushes here if I “The tooling is spectacular with Mistakes worth making wanted to and they’d be awesome. robotic arms. We can go home on RODE Microphones is tapping into that The plastic prices and machine prices the weekend and these machines resource by spending millions of dollars are the same as in China. It’s just about are making them and stacking each year in research and development. the machine and the IP behind it.” them and they are perfect.” “I’m good at R&D now because I’ve made every mistake,” says Freedman “It not only has a future, it’s here now. We’re with a wry smile. “My staff can burn already leaders in avionics for fighter planes and $10,000 or $20,000 on something and I don’t care, as long as they commercial jets, but people don’t know this ... don’t do it twice. “I’ve made a whole heap of mistakes which I learned they (universities) have some incredible IP. It’s from, but I also have kicked a lot of there for the taking.” Freedman on manufacturing goals. The one thing I’m not scared of is risk, but I won’t bet the farm.” RODE, which sells into more than Freedman, who is currently looking The outspoken Freedman is critical 100 global markets and was named at making his own integrated circuits, of the negative mindset surrounding Australia’s Manufacturing Exporter allocates most of his R&D budget Australian manufacturing, describing of the Year in 2013, says automation to “bread and butter” projects it as “spin” from some quarters. is an integral part of the process. that he says he knows will earn him However, this has not stopped “It not only has a future, it’s here now. money, and a smaller slice into Freedman from increasing his workforce We’re already leaders in avionics “edgier and harder” projects. to more than 200 worldwide. for fighter planes and commercial “That’s how you do it. We’re jets, but people don’t know this.” “Our employee base has grown here for the long term. You have because a lot of what we do He also says Australia is developing to be safe and you have to be you cannot do with labour. I am “mind blowing technology” and he excited and go for it.” Amen. machining to sub-micron tolerances has found more of it landing on his

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Unfinished Business HEADS NORTH Regional communities across the State Andrew Constance MP, NSW Treasurer; John Murray, Northern Rivers Regional continue to embrace NSW Business Manager, NSW Business Chamber; Kris Beavis, National Party Candidate Chamber’s Unfinished Business: Ballina; Stephen Cartwright, NSW Business Chamber CEO; and Thomas Towards 2015 and beyond advocacy George MP, Member for Lismore. campaign. Unfinished Business highlights the five challenges which will NSW Business Chamber CEO Stephen Northern Rivers town of Lismore to need to be met by whichever political Cartwright, and NSW Treasurer better understand what the region’s party forms government following Andrew Constance, met with a business community needs most. the State Election in March 2015. large number of members in the

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Statistics based on the current Energy Saver program, which incorporated the Energy Efficiency for Small Business program and the Energy Efficiency Training Program in 2013 The Office of the Small Business “The Chamber believes that Murray, NSW Business Chamber’s Commissioner has partnered with through structured engagement Regional Manager for the Northern the NSW Business Chamber to and a commitment to continuous Rivers – having witnessed the frustration develop a ground-breaking new improvement, small business between small business and local program to increase the number friendly councils can become a government on a daily basis. “This of councils working and engaging reality,” said Stephen Cartwright, program will change the relationship proactively with small businesses. CEO of NSW Business Chamber. between the two parties,” said Murray. Participating councils commit to a “It’s a unique program,” said the NSW “It’s got to be good for business.” Charter which sets out a number Small Business Commissioner, Robyn If you are interested in the Small of benchmarks that councils agree Hobbs. “Next year we’ll have another Business Friendly Councils Program, to meet in order to support small 30 councils in the program, taking please contact Lisa Robilliard, Strategic businesses in their areas. Launched in participation to 70 councils all up.” Project Manager, on 02 8222 4834 or September 2014, forty councils have The idea was conceived by John [email protected]. signed up to the program so far.

SPRING/SUMMER 2015 | BUSINESS CONNECT 29 of the business mind

30 nswbusinesschamber.com.au Business Connect 31 [ “Leadership teams often do not have a strong sense of how to create a healthy bottom line and because there is no clarity or transparency, the team as a whole is unable to focus on the activities that will achieve the profit margins which truly signify success.”

Gallop Solutions

Member since 2012 Above: Lindy McNocher, Daniel Davis, CEO; and Nadia Davis, Director.

What is the difference between for their business – and the businesses healthy bottom line and because there money and wealth? Profit is are challenged to realise meaningful is not clarity or transparency, the team not just a balance sheet, but a and sustainable profit margins. as a whole is unable to focus on the state of wellbeing, according “Often they complain that their teams activities that will achieve the profit to Gallop Solutions… are not performing effectively, and margins which truly signify success.” Centrum Printing was once struggling that they don’t seem to care as much ROADMAP OF CHANGE about the business as the owners under the weight of $1.5 million in Davis believes his business is about debt and losing $500,000 a year, but and leaders. These factors lead to a huge sense of frustration and, in some leading change by playing the role now it is a business hungry for growth. of educator, not a director. “We The company this year moved from cases, hopelessness after trying the traditional routes of business advisors.” teach clients ‘how’ rather than Mascot to Chipping Norton, tripling what to do, which truly empowers its factory space in the process. Centrum Printing found itself in a them in the long term.” similar position before approaching It is a remarkable outcome, and one In many situations, the CEO and his of many that can be traced back Davis. Since adopting the Gallop SME Program, Centrum has converted a team draw on ‘hard tools’ that create to Gallop Solutions, a business a clear structure and measurable view consultancy that aspires to transform $500,000 annual loss to a $500,000 profit, despite a slight fall in turnover. of the client’s business through a companies and business owners’ lives seven-division organisational board. for the better. In four short years, the It’s a change that sits well with Centrum group that has helped more than CEO Percy Vij, who now lives the mantra “This offers statistical reporting in real 200 businesses, and in 2014, won the “turnover is vanity, profit is sanity”. time on the key company targets. The owners, leaders and their teams have Excellence in Small Business category CHASING TARGETS at NSW Business Chamber’s South a clear and robust roadmap of what East Sydney Business Awards. In many situations, Davis can identify targets they are working towards, who an all-consuming chase for revenue is responsible for achieving what, and THE COMMON THREAD that would – if left unchecked – a wide range of tools to enable them OF CONFUSION potentially derail the business. “So to develop measurable short and long- The solution begins with empathy. much of the financial management term action plans. It also allows them to Gallop Solutions CEO and co-founder of a company is run retrospectively achieve and track results.” Additional Daniel Davis was a young firebrand, and focused on minimising taxes.” ‘soft tools’ stimulate the work culture, kick-starting his first small business at “The focus is on sales or revenue promoting health and happiness the ripe age of 21, and then setting growth rather than on the key to ensure that teams can thrive. up numerous small businesses across indicator of healthy business profits. “We don’t shy away from the various industries over the coming Sales teams are encouraged and tough conversations and decisions, years. Those formative experiences incentivised to get the sale no but we do stand alongside our enabled him to see the common thread matter what, rather than focusing clients every step of the way.” that runs through troubled businesses on the most profitable outcomes. today. “Prospective clients come to us “Leadership teams often do not have For more, visit gallopsolutions.com with a head full of confusion. They are a strong sense of how to create a struggling to achieve all their dreams

SPRING/SUMMER 2015 | BUSINESS CONNECT 31 Events at Biviano’s Dural

iviano’s ural is Sydney’s newest, purpose built event venue, Band welcomesD events of any and every style you have in mind. Located just 15 minutes from Norwest business park and 45 minutes to the Sydney CBD, Biviano’s Dural is the perfect venue for your corporate, social or family event - from a product launch or conference, to a wedding or birthday celebration.

Spoil your guests with canapés in the garden which leads into the bespoke dining room, boasting luxurious décor, a timeless palate of chocolate, coffee and cream. Radiating with warmth and sophistication, it provides the ideal setting for an impressive and unforgettable event.

9651 2022 I 628 Old Northern Rd Dural NSW 2158 I bivianosdural.com I [email protected] Business Connect 33

“We receive a lot of enquiries from smaller businesses that are excellent at their craft, but not necessarily marketers Events at – and that’s absolutely fine. Asking the right questions Biviano’s Dural at the outset is the best way to start your journey.”

With almost eight million Australians shopping online, more businesses are rushing to upgrade Thinking digital Should your marketing strategy harness their websites and create social media assets. digital channels? ABCS has helped literally Should your business join the race? hundreds of small businesses to improve their online presence, delivering the Digital Enterprise Program on behalf of the Australian Government. Along the way, Hage-Ali developed a list of questions for participants that she considers vital for any business considering a digital strategy. 1. What are my business goals for the next 12 months? Thinking clearly and ask the right is not trying to sell them something. 2. What am I going to achieve by creating questions, says consultant Laila Hage- Regardless of the budget there’s a marketing strategy? Ali. It all comes down to the marketing always a solution. We look at what strategy that fits your business. you’re trying to achieve and how best 3. What are the business' three most important goals? As the team leader at Australian we are able to achieve that goal.” Business Consulting & Solutions The first hurdle 4. Who is your target market? (ABCS), Hage-Ali is spearheading a When confronted with the task 5. What channels are relevant to your business? new phone advice line, exclusive to of creating a marketing strategy, • Website all NSW Business Chamber members. knowing where to start is half the • LinkedIn ABCS, the commercial division of NSW iviano’s ural is Sydney’s newest, purpose built event venue, battle, says Hage-Ali. • Newspaper ads Business Chamber (a • Facebook “We receive a lot of and welcomes events of any and every style you have in mind. specialisation of Australian • Google Adwords enquiries from smaller Business Solutions Group) • Blog B D has assembled a team businesses that are Located just 15 minutes from Norwest business park and 45 minutes of experts to advise excellent at their craft, but 6. How are you going to achieve your revenue to the Sydney CBD, Biviano’s Dural is the perfect venue for your members on all-things not necessarily marketers goals, and who is going to be responsible for each channel? corporate, social or family event - from a product launch or marketing in a diverse – and that’s absolutely offering that guarantees fine. Asking the right 7. What will be the measurement of success? conference, to a wedding or birthday celebration. practical, waffle-free questions at the outset is How will you know if your marketing answers in the space of a phone call. the best way to start your journey.” worked? Spoil your guests with canapés in the garden which leads into “A lot of the questions we have been “In reality, your tactical actions “I encourage our members to work through – whether building an online the bespoke dining room, boasting luxurious décor, a timeless asked so far have been in regards to this list, because it will help shape critical strategy development,” says Hage- presence, developing social media thinking. And if this raises any questions, don’t palate of chocolate, coffee and cream. Radiating with warmth Ali. “Businesses want to know how to assets or creating sales strategies, hesitate to call us! We’ll give you the facts.” grow, which directions they should be will be governed by a strong and sophistication, it provides the ideal setting for an impressive To contact the Marketing Advice taking and what exactly is suitable for business plan. This also prevents and unforgettable event. Line, call 13 26 96 today. them. Through this service they can costly and ad hoc strategies that have a conversation with someone who won’t impact the bottom line.”

9651 2022 I 628 Old Northern Rd Dural NSW 2158 I bivianosdural.com I [email protected] SPRING/SUMMER 2015 | BUSINESS CONNECT 33 ONE IN A THOUSAND Outnumbered but not outclassed. A shortage of young women in trades and technical jobs is nothing new, but the answer could lie in early education to break down the gender stereotypes.

Rosa Hollows, Carpenter

THE ASPIRANT being on the skills-shortage list. aback because if it was a guy wanting But Hollows doesn’t let the male- to do an apprenticeship that question Rosa Hollows says it’s rare to see would not have been asked.” another woman on the worksite. dominated field deter her from building In fact, the 24-year-old carpenter, the career she has always wanted. Hollows says it took time to find who recently completed her “I studied construction at TAFE and an employer willing to take her on. apprenticeship, says over the past was the only girl of 17 boys in the It was a company specialising in three years she has only ever worked class. The first time I walked in they restoring heritage buildings. She with one other female tradie. thought I was their teacher,” she says. says there needs to be a shift in early Hollows says it wasn’t easy finding an education and gender stereotypes This isn’t surprising as 2012 statistics if the situation is to improve. on gender segregation in the trades in apprenticeship. “It was a bit frustrating NSW show carpenters and joiners in the because the people that I was calling “Maybe females are not perceived State consisted of close to 40,000 men needed to know my experience to be strong enough or tough and just over 400 women. And, across with the tools. As I understand it, an enough to do the work involved. three decades, women’s participation apprentice is someone who is learning. However, it isn’t about proving who in trade and technical occupations “I knew nothing apart from what I can carry the most or who can lift has only risen from 10 to 14 per cent learnt at TAFE, the same as any other the heaviest thing. If you are a good despite many of these professions male apprentice. I was a bit taken worker, it doesn’t matter what sex

34 nswbusinesschamber.com.au Business Connect 35

“Non-traditional trades often come support services has been reflected Close to attached with a misconception that in the Australian Apprenticeship they are dirty and dangerous, and Support Network arrangements that as such are domains for boys only will come into effect from July 2015. 40,000 – but this is far from the truth.” The arrangement will endeavour to men Women are most noticeably absent assist employers to improve their from construction, automotive and recruitment and retention practices. Just over electrical jobs, with the latter being “The issue is that women the largest single trade occupation 400 in Australia. This is despite women aren’t exposed to these women making up only 1.3 per cent of professions early enough, Darren Cocks, the workforce for these trades. which is a shame when NSW Business 2012 statistics on gender Chamber segregation in the trades in NSW OVERCOMING you look at how they STEREOTYPES show carpenters and joiners. are excelling in them” NSW Business Chamber’s Education and Training Policy Advisor Nick “This, along with changing how you are and that really resonates Minto says discussion has been these professions are portrayed in on the sites that I have been on.” tangled with many pain points, such schools, are two important initiatives The Chamber’s Director of Member as prevailing gender stereotypes required to generate change. Greater and Commercial Services, Darren and discrimination issues. employer support may provide Cocks, backs this claim. “There has been a range of further opportunities to focus on “The issue is that women aren’t government initiatives that have tried some of the recruitment bias and exposed to these professions to tackle the problem, but the number selection practices that may be early enough, which is a shame of women in these professions still limiting participation of young women when you look at how they are hasn’t really shifted,” says Minto. in non-traditional trade areas. excelling in them,” says Cocks. “A major root of the issue is “Now the focus needs equally to He refers to diverse case studies on the general gender stereotypes that be on presenting apprenticeships Australian Business Apprenticeships stay with us from an early age in non-traditional trade areas as Centre website; one being a young about certain occupations.” realistic career options for young woman who is excelling in smash- women when they are at school.” Minto says the Chamber’s advocacy repair spray painting, and another in recent years for greater employer Although women tend to be absent nailing her carpentry apprenticeship.

WOMEN OF INFLUENCE

on the construction site, high Women of Influence Awards for 2014. apprentices are learning basics and representation is often associated Somehow Brown finds time to teach not bringing in much money.” with traditional domestic trades, such business-minded tradespeople The working mother believes the as hairdressing and hospitality. Small at TAFE Western, but she incentive for youth entering these Ellie Brown business owner and NSW Business acknowledges that something fields is just as weak, resulting in Chamber Board member Ellie Brown has to change to attract and a missed opportunity to target trained more than 20 apprentices at keep apprentices in all trades. youth unemployment – currently her former beauty salon in Orange. “We should be reassessing incentives at its worst since 2001 – and youth Her work to promote small business under-employment, which is at its growth and career pathways at a for employers taking on apprentices,” she says. “The majority of employer highest level since 1978. “There local community level has led to isn’t much of an incentive to enter her being named as one of the 100 reimbursement comes at the end of the training period, but perhaps these professions if you are getting Women of Influence in The Australian less than minimum wage.” Financial Review and Westpac 100 it should be paid in instalments to encourage business owners when

SPRING/SUMMER 2015 | BUSINESS CONNECT 35 36 Business Connect

Making superannuation Clearing House which is a cost-effective, employers to comply with these contributions to employees is SuperStream compliant solution.” standards well before the cut-off a slow and arduous journey for Hosper also points out that dates to ensure a smooth transition. thousands of Australian employers. employers can tap into support Believe in the relationship If you can relate, it’s time to from their super fund to help Just as you need a reliable, efficient streamline your operational boat. refine the contribution process. team for your business to flourish, you It’s no secret that the superannuation What is SuperStream? need a good partner in super too. It landscape is a changing beast. SuperStream is the invisible was the strong partnership CareSuper Former treasurer, Peter Costello, elephant in the room – it’s there, formed with The Travel Authority that recently criticised the industry as “too but many employers are uncertain set them apart from other super funds. complicated” for the average Australian on what to do. In a nutshell, Affleck, and fellow CareSuper Client to understand. That’s small comfort SuperStream is a Government Partnership Manager Matt Adlam, for employers charged with a growing initiative that entails changes to regularly visit The Travel Authority to list of obligations– most recently the ‘back office’ administration of offer support, assistance and hold free with the introduction of SuperStream and the increase to compulsory super guarantee contributions. “Streamlining the way you make super So how can the employer prevail? contributions is paramount, especially For Peter Hosper, Managing Director of The Travel Authority, it’s about because it’s common for employers streamlining the whole experience. like myself to make contributions to a Think lean number of different super funds, which During a period of rapid business expansion, Hosper worked with his is time consuming.” super fund’s contact, CareSuper Client Partnership Manager John Affleck, to super, including the introduction of workplace seminars for employees pinpoint the ways to make payroll and mandatory online data standards on a range of financial literacy topics. super process leaner and centralised. and payments for all employers. “As a company that works in customer “Streamlining the way you make super “For many employers this will mean service, personal service is really contributions is paramount, especially a change to the way they make their important to us,” says Hosper. because it’s common for employers super contributions,” says Affleck. like myself to make contributions to a “The superannuation industry is number of different super funds, which currently one of the highest generators is time consuming,” says Hosper. To speak to a CareSuper Client of paper cheques in Australia.” Partnership Manager about your One possible solution is a Action point! super contributions, SuperStream superannuation clearing house, says obligations or any super-related The deadline to transition to online Affleck. “Clearing houses allow you to queries visit caresuper.com. data and contributions is 1 July 2015 pay multiple super funds with one single au/CPM or call 1300 360 149. for employers with 20-plus employees, payment and are a smart way to reduce To find out more about your and 1 July 2016 for employers with 19 manual administration. Employers with SuperStream obligations visit employees or fewer. Anticipating a 19 employees or fewer have access ato.gov.au/superstream. to the Government Small Business late reaction, the ATO is encouraging

36 nswbusinesschamber.com.au Now choosing CareSuper is doubly smart

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Please note that past performance is no guarantee of future performance. The information provided in this advertisement is general advice only and has been prepared without taking into account your particular financial needs, circumstances and objectives. The features, risks and fees associated with each investment option can be different so you should consider your own investment objectives, financial situation or needs and read the Product Disclosure Statement prior to making an investment decision. You may also wish to consult your own licensed financial adviser. CARE Super Pty Ltd (Trustee) ABN 91 006 670 060 AFSL 235226. CARE Super (Fund) ABN 98 172 275 725. 38 Business Connect

Motor vehicle breakdowns are oysters travelling from the Sydney the roadside. We pride ourselves on expensive at the best of times, but for Fish Markets to Gosford, or a truck getting a member’s truck full of freight small businesses whose reputation transporting fruit and vegetables to where it’s supposed to go, instead depends on reliable service, the cost interstate,” says Beattie. “When a of getting towed to a repair shop.” of lost income and downtime quickly breakdown happens, there’s a lot more NRMA Business Motoring also offers adds up. Not to mention the potential on the line than just lost productivity.” like-for-like replacement of motor cost and risk of employees being By necessity, service capacity extends vehicles and transportation of goods, exposed to unsafe roadside situations. across vehicle types and sizes – drivers and passengers to ensure the wheels of business keep moving. “When a breakdown happens, there’s a lot “We also focus on keeping yourself and employees as safe as possible when a more on the line than just lost productivity.” breakdown occurs. The cost is far too great when it comes to people’s safety. As a needs-driven service to remedy from motorbikes, cars and vans to Safety is one of our core values and the problem, NRMA Business Motoring trucks of any size. Performance is we apply it to businesses by keeping was established to provide roadside routinely measured, with current employee drivers in the safest possible assistance specifically to business. In statistics showing that 98 per cent hands when breakdowns occur.” the past year, the service came to the of heavy vehicles get back on rescue of 68,000 business vehicles and the road following a call-out. drivers. In real terms, the assistance “Our product range for commercial translates into hundreds of thousands vehicle assistance is really what NRMA Business Motoring provides of dollars in savings for businesses, distinguishes us from other services,” Roadside assistance for more than 136,000 says Matthew Beattie, the Head says Beattie. “We have over 5000 vehicles and over 22,000 businesses. To join of Business Motoring at NRMA. service providers across Australia who the club go to mynrma.com.au/business “It could be a refrigerated van full of we can deploy to repair a vehicle at

38 nswbusinesschamber.com.au Business Connect 39

Bright sparks from the Young Business Minds awards. The winners (from left) were Myla Swallow, Cohen Bosworth, Arvin Bayatpour and Ella Bricknell. Young Business minds

Young entrepreneurs are to play in recognising and rewarding the distinction of chairing the judging tomorrow’s business leaders. entrepreneurship and business related panel. “It was encouraging to see an NSW Business Chamber recently achievements of young people in impressive level of entrepreneurship supported an awards program their local region. Engaging schools, and business acumen from all eight that rewards the entrepreneurial parents and students is a great way finalists. The quality of proposals made spirit and emerging business to build the profile of Local Chambers the judging a difficult task,” says Minto. acumen of school students and support our young people. I in North West Sydney. President of Dural & Round Corner “Engaging schools, parents and students Chamber of Commerce, Rod Cuevas, prompted his chamber to establish is a great way to build the profile of Local the Young Business Minds Awards to Chambers and support our young people.” encourage the region’s youth while also promoting local businesses and chamber ties with the community. am keen to encourage other Local To learn more about the Chamber's NSW Business Chamber CEO, Stephen Chambers to establish similar awards policy and advocacy in support Cartwright, congratulated Rod on programs for young people.” of youth skills and development, the establishment of the program. Nick Minto, NSW Business Chamber email [email protected]. “I believe that Local Chambers of Policy Advisor for Workforce Skills had Commerce have an important role

SPRING/SUMMER 2015 | BUSINESS CONNECT 39 When your vehicle isn’t moving, your business isn’t earning. Get Australia-wide roadside assistance with NRMA Business Motoring.

When it comes to keeping your vehicle on the road, why not let us take care of it? NRMA Business Motoring gives you legendary roadside assistance wherever you are in Australia. That’s over 90 years of NRMA experience, supporting your business at every turn. There are packages tailored for one vehicle or a whole fleet — everything from motorbikes, cars and vans, to buses and trucks of all sizes. So whatever happens, you can count on us to keep your business moving.

Call 1300 369 349 or visit nrmabusinesswise.com.au T3-4131

T3-4131 Business Motoring resize ad.indd 1 5/12/2014 11:13 am Business Connect 41

When your vehicle isn’t moving, your business isn’t earning. Get Australia-wide roadside assistance with NRMA Business Motoring.

When it comes to keeping your vehicle on the road, why not let us take care of it? NRMA Business Motoring gives you legendary roadside assistance wherever you are in Australia. That’s over 90 years of NRMA experience, supporting your business at every turn. There are packages tailored for one vehicle 2014 State Business Awards or a whole fleet — everything from Regional Program that celebrated 143 determination, innovation and success motorbikes, cars and vans, to buses and Darling Harbour sparkled with the late afternoon sun winners across 13 regions of NSW. inspire everyone,” said the President of trucks of all sizes. So whatever happens, On Friday, 28 November 2014, NSW Business Chamber, Tony Dormer, you can count on us to keep your - a fitting backdrop to the these winners converged on Darling in his opening address. business moving. year's premier celebration Harbour as category finalists for the NSW Business Chamber heartily of business excellence. black-tie State Gala. congratulates the winners and finalists More than a thousand guests boarded of the 2014 State Business Awards. Hosted by NSW Business Chamber, the Sydney’s largest floating venue, the 2014 State Business Awards Gala Dinner Over 400 photos from the Gala are on Dockside Pavilion, in Darling Harbour. represented the end of a state-wide the NSW Business Chamber Facebook Among them were special guests, NSW journey that began months ago with page. Search for the NSW Business Premier, The Hon. Mike Baird; and the Regional Business Awards Program. Chamber State Business Awards Sydney Lord Mayor, Clover Moore. Building recognition of local businesses photo album to view them now. “The annual Awards program is an at a community level, NSW Business For more about the awards, visit opportunity to recognise and reward Chamber worked closely with Local businessannualawards.com.au. Chambers of Commerce to deliver a amazing businesses, whose passion, Call 1300 369 349 or visit nrmabusinesswise.com.au T3-4131 SPRING/SUMMER 2015 | BUSINESS CONNECT 41

T3-4131 Business Motoring resize ad.indd 1 5/12/2014 11:13 am 42 pBusiness Connectassion

NSW Business Chamber’s courage2014 State Business determinationAwards winners Business of the Year Excellence in Business Ethics (sponsored by NSW Business Chamber) (presented by Australian Business Lawyers & – Superair Advisors) – G.J. Gardner Homes, Shoalhaven Excellence in Small Business Excellence in Export (sponsored by City of Sydney) – Superair (presented by Export Growth China) Young Business Executive – Macleay River Meats (sponsored by Australian Business Excellence in Innovation Apprenticeships Centre) – Ross Cargill, (sponsored by Qantas) – SNP Security General Manager, Men at Work passionExcellence in Sustainability Young Entrepreneur (sponsored by NSW Office of Environment (presented by Office of the NSW and Heritage) – De Bortoli Wines Small Business Commissioner) Excellence in Workplace – Dean Williams, Vision Personal Training Health and Safety Business Leader (presented by Australian Business courage(presented by Australian Chamber Consulting & Solutions) – Norske Skog of Commerce and Industry) Paper Mills (Australia) Ltd Albury determination – Mark Bishop, Ocular Robotics Local Chamber of Commerce Employer of Choice (sponsored by NSW Business Chamber) (sponsored by CareSuper) – – South Sydney Business Chamber Earlyrise Baking Company There's more to know... Excellence in Business Business Connect Magazine looks (sponsored by Westpac) – The Smith Family forward to featuring the success stories passion of this year's winners in coming editions. courage

nswbusinesschamber.com.au 42determination passion Business Connect 43 courage Excellence in Small Business Young Business Executive determination passion Business of the Year Young Entrepreneur Business Leader

courage Employer of Choice Julia Morris, Master of Ceremonies Excellence in Business determination

Excellence in Business Ethics Excellence in Export Excellence in Innovation

Excellence in Sustainability Excellence in Workplace Health and Safety Local Chamber of Commerce

SPRING/SUMMER 2015 | BUSINESS CONNECT 43 congratulations

Nice one! fast-track CareSuper is proud to support the your NSW Business Chamber Awards. five Congratulations to all the winners. year plan From your Employer of Choice award sponsor CareSuper

Keep your business moving with the right lending solution. Whether you need to manage cash fl ow, upgrade equipment, start or grow your business, Westpac has a range of business fi nance options available. Let’s talk about how we can support your business today.

Giaan Rooney, CareSuper’s Brand Ambassador

Please note that past performance is no guarantee of future performance. The information provided in this advertisement is general advice only and has been prepared without taking into account your particular financial needs, circumstances and objectives. The features, risks and fees associated with each investment option can be Things you should know: Conditions, fees and charges apply. Lending criteria apply to approval of credit products. This information does not take your personal objectives, circumstances or needs different so you should consider your own investment objectives, financial situation or needs and read the Product Disclosure Statement prior to making an investment into account. Consider its appropriateness to these factors before acting on it. Read the disclosure documents for your selected product or service, including the Terms and Conditions or Product decision. You may also wish to consult your own licensed financial adviser. Disclosure Statement, before deciding. © 2014 Westpac Banking Corporation ABN 33 007 457 141 AFSL and Australian credit licence 233714. CARE Super Pty Ltd (Trustee) ABN 91 006 670 060 AFSL 235226. CARE Super (Fund) ABN 98 172 275 725. congratulations

Nice one! fast-track CareSuper is proud to support the your NSW Business Chamber Awards. five Congratulations to all the winners. year plan From your Employer of Choice award sponsor CareSuper

Keep your business moving with the right lending solution. Whether you need to manage cash fl ow, upgrade equipment, start or grow your business, Westpac has a range of business fi nance options available. Let’s talk about how we can support your business today.

Giaan Rooney, CareSuper’s Brand Ambassador

Please note that past performance is no guarantee of future performance. The information provided in this advertisement is general advice only and has been prepared without taking into account your particular financial needs, circumstances and objectives. The features, risks and fees associated with each investment option can be Things you should know: Conditions, fees and charges apply. Lending criteria apply to approval of credit products. This information does not take your personal objectives, circumstances or needs different so you should consider your own investment objectives, financial situation or needs and read the Product Disclosure Statement prior to making an investment into account. Consider its appropriateness to these factors before acting on it. Read the disclosure documents for your selected product or service, including the Terms and Conditions or Product decision. You may also wish to consult your own licensed financial adviser. Disclosure Statement, before deciding. © 2014 Westpac Banking Corporation ABN 33 007 457 141 AFSL and Australian credit licence 233714. CARE Super Pty Ltd (Trustee) ABN 91 006 670 060 AFSL 235226. CARE Super (Fund) ABN 98 172 275 725. 46 Business Connect

Business Awards sponsors

NRMA Business Motoring Relationships Manager, resources and financial support to NRMA BusinessWise prides itself in at [email protected] help NSW organisations save money, keeping businesses moving. We are the or on 02 9216 5400. increase productivity and gain a longest running and most experienced Visit caresuper.com.au or call distinct competitive advantage. roadside assistance provider for 1300 360 149. Over the past three years, OEH businesses in NSW programs have saved NSW and the ACT. City of Sydney businesses, householders and Sydney is a globally competitive and government agencies an estimated: CareSuper – the industry super innovative city - the premier place in • $63 million in energy costs fund for professionals Australia to live, work and visit. The CareSuper is the largest industry fund City is renowned for its creativity and • 277,000 megawatt hours for people working in professional, productivity, with an economy that energy use managerial and administrative is robust, resilient and dynamic. The • 246,000 tonnes of carbon emissions. occupations. We understand that as City of Sydney is the local government an employer you want a fund that is authority responsible for the central Key OEH programs include: both easy to deal with and focused business district and surrounding Energy Saver on delivering flexible retirement villages, comprising up to 30 suburbs. The Energy Saver program helps options for your employees. That’s The flagship of the City’s actions and businesses identify opportunities where CareSuper comes in. services is its Sustainable Sydney 2030 to reduce electricity and gas usage, We are committed to providing program that seeks to ensure Sydney implement technical projects, superior service and developing remains green, global and connected. access financial support and long-term relationships with The program was developed following measure and verify savings. members and employers. the most comprehensive community Sustainable Government This driving passion makes us: consultation project in the council’s history. Sustainable Sydney 2030 is The Sustainable Government • A leading industry super fund an ever evolving, integrated plan program provides assistance to state with over $9 billion in funds that addresses the environment, government agencies to harness energy under management and society, culture and the economy, efficiency opportunities and make over 258,000 members and is predicated on bold ideas, significant savings on their energy bills. • A MySuper authorised fund and solid governance and partnerships Sustainability Advantage the fund of choice for over 48,000 with community and business. The Sustainability Advantage program employers across Australia Office of Environment is assisting organisations across NSW • Award-winning, consistently and Heritage to achieve increased competitiveness achieving top ratings by Working with the community, Office and improved bottom lines through independent agencies, including of Environment and Heritage (OEH) better environmental practices. Smart Investor’s Industry Fund of cares for and protects NSW’s Qantas the Year award for 2013 and 2014 environment and heritage, which • A profit-for-members fund includes the natural environment, Founded in the Queensland outback (we have never paid commissions Aboriginal country, culture and in 1920, Qantas has grown to to planners or shareholders) heritage, and built heritage. OEH be Australia’s largest domestic and international airline. • A fund that helps members supports the community, business make the right decisions by and government in protecting, There are plenty of reasons why you providing access to advice and strengthening and making the most fly for business; here are a few reasons educational opportunities of a healthy environment why you should fly with Qantas. and economy in NSW. • A proud sponsor of • Earn Aquire Points for your business, NSW Business Chamber. A key role of OEH is to promote on top of Qantas Points for you environmental sustainability and Want to get in touch? • More flights around Australia resource-efficiency practices than any other airline with Contact Mark Patman, Client & Member across NSW. OEH offers programs, Qantas and QantasLink

46 nswbusinesschamber.com.au Business Connect 47

• Fares inclusive of baggage, requirements from a different angle. financial markets and wealth specialists entertainment, inflight dining and customer service centres. Staples Australia and Qantas Points for Qantas Westpac also maintains branches Staples Australia is part of the world’s Frequent Flyer members* and offices in New York, London largest office products company and a • Award winning lounges around and throughout Asia to support our trusted source for office solutions. The Australia and across the world customers both at home and overseas. company provides products, services for eligible customers and expertise in the categories of office Drayton’s Family Wines • Faster, Smarter Check-in supplies, technology solutions, business Drayton’s Family Wines is a 6th for eligible passengers furniture, print solutions, promotional generation winemaking family company, • Mobile apps for iPhone marketing, kitchen supplies, safety and located in the Parish and AndroidTM. facility solutions. Staples operates of Pokolbin, right in the heart of in 26 countries throughout the world Start being rewarded for the many Australia’s oldest wine region, and is headquartered at Framingham, The Hunter Valley. things your business is already doing Massachusetts, USA. by earning Aquire Points on everyday This family enterprise, originally business spend with our partners. In Westpac started by Joseph Drayton, more addition, your employees can still earn At Westpac, we have a simple than 160 years ago is now in the Qantas Points on top of Aquire Points philosophy; if something’s hands of Max Drayton and his earned by your business. Aquire Points worth backing, we back it. two sons John and Greg. can easily be converted to Qantas Founded in 1817, Westpac is Australia’s Drayton’s Family Wines have 55 Points at a rate of 1:1 to any Qantas first bank and first company. A constant hectares of vines which includes Frequent Flyer account. Once Aquire thread through the history of the nation, four vineyards that have been listed Points are converted to Qantas Points, Westpac started out with the idea to as significant because of their age. you can enjoy a range of benefits create security and wealth, and to serve including flights and upgrades, hotels, In particular the Old Flat vineyards the Australian community. shopping in the Qantas Store and more. of Shiraz and Semillon were This is at the heart of our vision and both planted in the 1890’s. Terms and conditions apply, strategy today – to be one of the visit aquire.com.au world’s greatest companies, helping These 55 hectares with Chardonnay, our companies, communities and Semillon, Traminer, Verdelho, Cabernet Rawson Graphics people to prosper and grow. Sauvignon, Cabernet Franc, Merlot and Rawson Graphics is a family owned Shiraz, producing 500 tonnes of fruit quality printing operation based Over the course of almost two that is made into 400,000 litres of wine. in North Ryde and is proud to be centuries, Westpac has contributed to the prosperity of Australia. It has grown, This wine is sold locally, intrastate, a sponsor of this years’ statewide interstate and internationally. Business Awards program. We operate adapted and strengthened to become the latest in printing technologies on the country’s second largest bank. The recently refurbished winery and site including a recently installed HUV The company, along with its 36,000 sales area is now one of the most press which can print directly onto a strong team provides consumer, modern sites in the Hunter Valley. wide variety of papers and plastics. business and institutional banking It boasts a contemporary wine We have been helping clients such as services along with wealth sales area with two additional Saatchi & Saatchi, Johnson & Johnson management, wealth administration separate tasting areas, a café, and NSW Business Chamber produce and insurance services, to customers and a modern well equipped annual reports, brochures, booklets across Australia, New Zealand and winemaking and production facility. the region. and many other print pieces with high Drayton’s Family Wines – 160 years quality results for over 35 years. If you’d Our customers are supported through of pioneering endeavour and like someone to look at your printing a nationwide network of 687 branches viticultural expertise embracing from a different perspective, please and 70 business banking centres, home modern winemaking techniques – call the number on our advertisement finance managers and specialised Pioneers of the Hunter - Since 1853. located in this program and take the consumer and business relationship first step to looking at your printing managers, with the support of cash flow,

SPRING/SUMMER 2015 | BUSINESS CONNECT 47 Congratulations from Staples.™ Staples™ congratulates all the winners and nominees at the NSW Business Chamber 2014 Annual Awards.

Staples™ is the world’s largest office products company and a trusted source for office solutions. The company provides products, services and expertise in office supplies, technology solutions, business furniture, print management, promotional marketing, kitchen supplies and facility solutions.

Call 13 26 44 or visit staplesadvantage.com.au to form a winning partnership with us.

Staples Australia Pty Limited. ABN 94 000 728 398 Phone: 13 26 44

Staples Australia Pty Limited. ABN 94 000 728 398 Phone: 13 26 44 26 13 Phone: 398 728 000 94 ABN Limited. Pty Australia Staples Call 13 26 44 or visit staplesadvantage.com.au to form a winning partnership with us. with partnership winning a form to staplesadvantage.com.au visit or 44 26 13 Call

www.rawsongraphics.com.au solutions. facility and supplies kitchen marketing, promotional management, print furniture, business

The company provides products, services and expertise in office supplies, technology solutions, solutions, technology supplies, office in expertise and services products, provides company The

is the world’s largest office products company and a trusted source for office solutions. solutions. office for source trusted a and company products office largest world’s the is Staples ™

the NSW Business Chamber 2014 Annual Awards. Awards. Annual 2014 Chamber Business NSW the

at nominees and winners the all congratulates Staples ™ ™

from Staples. from

™ Congratulations You’ve just taken the first steps to looking at things differently. If you want to do the same about your print spend, give us a call: Rawson Graphics 02 8873 2500 Thank you for giving small business the recognition it deserves

The City of Sydney is the proud sponsor of the Excellence in Small Business category of the 2014 NSW Business Chamber Business Awards. We continue to celebrate the contribution small businesses make to our community. I wish the very best of luck to all NSW Business Chamber Awards state fi nalists and participants across all categories.

Clover Moore Lord Mayor of Sydney

Excellence in Small Business Proudly brought to you by the City of Sydney

9035 City Business City Business – Business Awards 297x207 DE1.indd 1 4/12/14 10:02 AM Businesses lead with a sustainability advantage

More than 550 businesses are saving over $85 million each year with support from the NSW Government’s Sustainability Advantage Program.

When your fleet isn’t moving, your business isn’t earning. $ Do you want to Are high Do you need help become a more energy prices selling the business Get Australia-wide roadside assistance with NRMA BusinessWise. sustainable hurting you? case for resource When it comes to keeping your fleet on the road, why not let us take care of it? NRMA BusinessWise gives you legendary roadside assistance wherever you are business? efficiency? in Australia. That’s 9o years of experience, supporting your fleet at every turn. There are packages tailored for one vehicle or a whole fleet — everything from motorbikes, cars and vans, to buses and trucks of all sizes. So whatever happens, you can count on us to keep your business moving. Sustainability Advantage leaders that have achieved Gold Partner recognition:

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SPRING/SUMMER 2015 ISSUE 94 magazine