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Strategic Planning and Business Policy a Study Of 1 STRATEGIC PLANNING AND BUSINESS POLICY A STUDY OF BAHRIA TOWN USMAN NASIR SALEH FAISAL HAMAD KHALID INSTRUCTOR: SIR ASIF AYUB KIYANI 2 Contents VISION STATEMENT.....................................................................................................3 MISSION STATEMENT...............................................................................................3 HISTORY AND OVERVIEW OF BAHRIA TOWN............................................................4 Economic Development..............................................................................................4 Infrastructure Development.......................................................................................4 Welfare Projects.......................................................................................................... 5 PRODUCTS.................................................................................................................. 5 Bahria Town Lahore:...................................................................................................6 Bahria Town Education..................................................................................................... 6 Bahria Town Health Care...................................................................................................6 Bahria Town Trust............................................................................................................6 ORGANIZATION CHART...............................................................................................7 EXTERNAL AND INTERNAL AUDIT...............................................................................8 THE INPUT STAGE.....................................................................................................11 EFE (EXTERNAL FACTOR EVALUATION MATRIX).........................................................11 ANALYSIS OF EFE MATRIX.........................................................................................13 ANALYSIS OF IFE MATRIX..........................................................................................16 CPM (COMPETITIVE PROFILE MATRIX).......................................................................18 ANALYSIS OF CPM MATRIX:.......................................................................................18 COST LEADERSHIP STRATEGY..................................................................................18 DIFFERENTIATION STRATEGY....................................................................................20 FOCUS STRATEGY..................................................................................................... 20 MATCHING STAGE..................................................................................................... 21 SWOT MATRIX...........................................................................................................22 BOSTON CONSULTING GROUP (BCG) MATRIX...........................................................23 3 THE GRAND STRATEGY MATRIX.................................................................................25 QSPM MATRIX (QUANTITATIVE STRATEGIC PROFILE MATRIX)..............................32 CHARACTERISTICS OF AN EFFECTIVE EVALUATION SYSTEM..................................41 CONCLUSION............................................................................................................ 43 4 VISION STATEMENT The vision of Bahria Town is to be the largest real estate developer in Pakistan with its prime focus on the middle class customers. To build the future, we need ideas, the free flow of those ideas, and the effective use of human power and technology to shape those ideas into life changing ground realities. Bahria Town wants to capitalize on the countless opportunities being provided by globalization and to use advancement in technology to build innovative structures. MISSION STATEMENT Bahria Town aspires to be Pakistan’s greatest builder of all times, with projects offered to an eclectic mix of segments , at choice locations with world class amenities, while ensuring the highest international standards, timely delivery, and lifelong customer satisfaction. 5 HISTORY AND OVERVIEW OF BAHRIA TOWN Bahria Town is one of the largest real-estate developers in Asia. Bahria Town has projects in Lahore, Rawalpindi, and Islamabad and is planning to develop projects in Murree and Karachi. The principal sponsor of the Bahria Town initiative is Malik Riaz Hussain. Bahria Town has been shaping landscapes and lives in Pakistan since the company's inception in 1996. Not just building homes, Bahria Town has developed value-added, master-planned communities housing thousands of families enjoying a complete living experience. When complete, projects such as the JV D&B Valley, Golf City, Garden City, Bahria Icon and many more under development will accommodate more than a million residents and will cover over 1 billion sq ft. Bahria Town’s 21,000 employees are delivering USD 5 billion of iconic developments, driving leadership, pioneering innovation and creating a legacy for generations to come. Bahria Town is the prime mover of the Pakistan's real estate and construction sector. Economic Development · Created direct employment for 21,000 people and 100,000 families. · Providing economic sustenance for over 1 Million families through supply chain and associated employment. · Driving and injecting foreign investment during these difficult times and building 2 Sheraton Hotels with investment of more than USD200 million. · Generated demand for 55 factories from cement, paint, bricks, glass and tiles to aluminum. · Bahria Town has paid direct and indirect taxes worth billions of rupees to the government. Infrastructure Development · Delivered and developed Asia’s largest private housing scheme. · Development projects of billions of rupees which have introduced a new lifestyle to the nation. Bahria · Town maintains its indigenous project development department with equipment worth more than Rs 6.5 billion. · Delivered communities the size of cities with complete infrastructure including grid stations, hospitals, schools, recreational facilities, security,civic amenities, utilities, emergency services and futuristic lifestyle in a gated community. · Committed to bridge the annual deficit of 700,000 houses by providing housing solutions starting from Rs. 3.5 Lakhs, catering to all socio-economic classes. 6 Welfare Projects · Providing daily free meals, twice a day, to more than 35,000 people throughout Pakistan under Bahria Town Dastarkhawan. · Thousands benefit from free medical treatment ranging from dialysis to open heart surgery, bone marrow transplant to general treatments in 3 large Bahria Town Trust hospitals. · Mobile dispensaries providing free medicines in rural areas. · Regular financial support to Al-Shifa Trust,Shaukat Khanum Memorial Trust, Sahara Trust, SOS Village and many more welfare organizations. · Running centers for over 4,000 orphans with educational and lodging facilities. · Delivered thousands of Pakistan’s first low cost 5 marla houses of Rs 3.5 and 5 Lakhs only. · Conducted combined marriages of more than 4,500 couples. · Providing micro-finance loans to students in Rawalpindi Agricultural University. · Running various schools, institutes and colleges in different cities and villages with more than 7,000 students. · Always at the forefront in helping the nation in times of natural calamities & unfortunate incidents such as the 2005 devastating earthquake, Margalla Tower & fire at the Marriott Hotel and Ghakhar Plaza Rawalpindi. Also led many relief teams for the aid of IDP’s, which provided financial, medical & food assistance. Medical Camp established at Swabi has served over 30,000 patients already. Bahria town offers its products and services throughout Pakistan in cities including Rawalpindi and Lahore. PRODUCTS Bahria Town Rawalpindi: Safari Villas Meadows Bahria/ Safari Homes Awami Villas Bahria Heights Executive Lodges Overseas Enclave Safari Apartments Safari Valley 7 Bahria Town Lahore: Awami Villas Bahria Orchard Umer Usman & Ali Blocks Safari Villas Overseas Enclave Executive Lodges Canal View Residency Park Lane Tower SERVICES Bahria Town Education Bahria Town Health Care Bahria Town Trust 8 ORGANIZATION CHART CHAIRMAN MANAGING DIRECTOR TECHNICIAL ADMIN DIRECTOR DIRECTOR TECHNICIAL MECHINICAL PROJECT BUSINESS ADMIN HRM PROCU ACCOUNT DEPT DEPT MGT. DEVELOPMENT DEPT DEPT REMEN DEPT DEPT DEPT T STAFF SALE MGMT PROCUR HO S GENERAL QC INSPECTIO GROUTIN EMENT ACC AND SECTION SECTION N SECTION G UNIT SECTION OU MAR NT KETI NG SECTI QS SECTION REPAIR LOGISTIC GRO BORE PILING CUST STORE AND UNIT SECTION STAFF UTI OME SECTION MAINTAIN DEV NG R ANCE SEC ACC RELA SECTION OU TION SHSE DESIGN BOR AND E DRAWING R&D PILI SECTION SECTI NG ON UNI T 9 EXTERNAL AND INTERNAL AUDIT Strengths: 1. Bahria Town maintains its indigenous project development department: All the construction projects are supervised by the project department, so therefore individual attention can be paid to every project undertaken by Bahria Town. 2. Bahria Town has over 20,000 dedicated workforce: Employees are an asset for any organization and Bahria Town maintains over 20,000 dedicated employees which instill customer confidence and satisfaction. 3. Bahria town has Training and development programs for all levels: To ensure professionalism and commitment Bahria Town conducts regular training seminars to keep its employees up to date with new market developments. 4. Reward control
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