Columbia Publishing Course Publishing Formerly the Radcliffe Publishing Course Course
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Columbia Columbia Publishing Course Publishing formerly the Radcliffe Publishing Course Course For Information Shaye Areheart, Director A Professional Columbia Publishing Course The Graduate School of Journalism Experience in Columbia University the Business 2950 Broadway, MC 3801 New York, NY 10027 of Publishing Tel. 212-854-1898 E-mail: [email protected] @columbiapubcrse https://journalism.columbia.edu/publishing June 9 – July 19, 2019 The Columbia Publishing Course does not discriminate Columbia University among applicants or students on the basis of race, Graduate School of Journalism religion, age, gender, sexual orientation, national origin, color, or disability. New York City Columbia Publishing Course areers in publishing have always attracted people with talent and energy and a love of reading. CThose with a love of literature and language, a respect for the written word, an inquiring mind, and a healthy imagination are naturally drawn to an industry that creates, informs, and entertains. For many, publishing y The class of 2018 is more than a business; it is a vocation that constantly challenges and continuously educates. Choosing a career in publishing is a logical way to combine personal and book, magazine, and digital publishing, which helps professional interests for people who have always worked them determine their career preferences. During on school publications, spent hours browsing in bookstores the first weeks, the course concentrates on book and libraries, or subscribed to too many magazines. publishing—from manuscript to bound book, from The Columbia Publishing Course was originally bookstore sale to movie deal. Students study every founded in 1947 at Radcliffe College in Cambridge, element of the process: manuscript evaluation, Massachusetts, where it thrived as the Radcliffe agenting, editing, design, production, publicity, sales, Publishing Course. In 2001, the course moved to e-books, and marketing. Students also learn about Columbia University’s Graduate School of Journalism. different types of publishing houses, publishing New York City is the heart of American publishing, and strategies, and career paths. The class then divides the Publishing Course has taken every advantage of its into small groups for a seven-day book workshop. Each current location while building on its strong legacy. workshop group simulates the operation of a publishing For seventy-two years, the Publishing Course has house, giving students a chance to apply what they’ve provided an intensive introduction to all aspects of book learned and to gain hands-on experience in a particular and magazine publishing, from evaluations of original area of book publishing. manuscripts to the sales and marketing of finished The second section of the course is devoted to products. Students learn from writers, editors, publishers, magazines and digital media. Magazine and Web design directors and illustrators, advertising experts, and professionals lecture on every facet of print and publicists—all are leaders in the industry, and many are digital publication, from planning, writing, and design course graduates. More than one hundred publishing to marketing, promotion, and distribution. Through professionals come to the Publishing Course each lectures and regular assignments, students learn summer to describe the nature of their work, conduct what it takes to publish a successful magazine and workshops and seminars, and answer questions in launch a profitable website. During the magazine and classroom discussions and informal sessions. digital workshop, student groups develop proposals The curriculum is very intensive. Students learn for new print and online publications, researching about publishing through a rigorous schedule of lectures possible audiences, establishing editorial mission and group activities and by completing professionally statements, designing layouts and wireframes, assessing evaluated assignments. By spending time with speakers competitors, determining potential advertisers, and and instructors at meals and in late-night discussions, developing a branding strategy. By the end of the six working on assignments after classes end, and living weeks, course graduates have a greater understanding with like-minded colleagues for six weeks, students of book, magazine, and digital publishing than many take part in a total-immersion program that cannot people working in the field do. be duplicated by a series of part-time courses. In the The final week of the Publishing Course ties together process, students discover a capacity to assimilate and everything students have learned in the previous five produce more than they ever imagined possible. weeks and features lectures, field trips, and additional The Publishing Course allows students to compare career guidance. The Columbia Publishing Course provides an workshops are intensive, collaborative simulations that unparalleled overview of the entire publishing process, require interaction with writers, agents, illustrators, teaches basic publishing skills, and offers students the and advertisers. Based on their particular areas of opportunity to meet and learn from top publishing interest, students are assigned to a workshop group professionals. and take on specific job responsibilities. Teams of carefully selected mentors work with each group, New York City facilitating discussion and providing guidance and The New York City publishing community continues professional advice. to welcome students of the course to various special Students also have access to a computer lab events. In the past, students have had a choice between equipped with sophisticated design software. In visiting Time, Inc., where the media company’s human addition, groups work with custom-designed models resources team organized a cocktail event at their for financial projections and up-to-date industry beautiful downtown headquarters, and children’s book databases. At the end of each workshop, top publishing publisher Scholastic, Inc., for an intimate lunch with leaders carefully evaluate each group’s results, giving publisher Arthur A. Levine, J. K. Rowling’s editor. In constructive criticism and real-world feedback. past years HarperCollins, Random House, Macmillan, These workshops equip students with the practical Hearst, Condé Nast, and Rolling Stone have also knowledge, experience, and confidence needed to welcomed our students. succeed in their careers. Course Faculty Book Workshop The instructors and lecturers, drawn from all areas During the book workshop, each student group of the publishing industry, are recognized as experts in forms a hypothetical publishing company that their fields. Many speakers are course regulars; others develops six potential titles for publication. Students are invited to speak because they are setting trends are responsible for determining the company’s or challenging traditional methods. Faculty members editorial mission, coming up with book ideas, and represent publishing’s diversity: some are executives putting together a final prospectus. They create in multinational conglomerates, others are successful entrepreneurs, some work with blockbuster franchises, marketing, publicity, and subsidiary rights plans for and others strive to reach specialized markets. The each book and present their titles to the class at a detailed list of the 2018 faculty (see the following simulated rights auction. They design book jackets, pages) is representative of the high caliber set production specs, and use computer models to of instructors who teach at the course each year. build financial projections for each title and for the publishing house as a whole. Editing Seminars Short seminars are held during the course to teach Magazine-Digital Workshop the fundamentals of book manuscript evaluation For the magazine-digital workshop, student and magazine editing. For the manuscript evaluation groups develop original concepts for hypothetical new seminar, each student reads an unpublished manuscript publications. Each team finds underserved audiences, and writes a reader’s report recommending whether evaluates competitive titles and sites, and shapes the or not to publish. Students meet in small groups with content and editorial voice of its magazine and the editors to discuss the editing process and methods of accompanying website. manuscript evaluation. In the magazine-digital editing Students research story ideas and writers and seminar, students edit an article that is about to be published in a national magazine or on a website. establish regular features and departments. They Seminar sessions focus on developing effective ledes target advertisers; propose strategies for promotion, as well as editing for length and clarity. circulation, and digital audience development; and set budgets. Designers create layouts that complement Workshops editorial content. The final results capture the look, feel, Students apply what they’ve learned in lectures and tone of each magazine and website and include during two hands-on workshops. These weeklong detailed long-term business plans. Wendy Lamb Morgan Entrekin Jennifer Powell Tayari Jones Michael Reynolds Whitney Frick Michael Selleck Lucas Wittmann Ruth Liebmann Cecilia de la Campa 2018 Book Program Whitney Frick, VP and Editorial Director, Dial Press, Penguin Random House Book Keynote: Revering the First Amendment Paul Golob, Executive Editor, Henry Holt, Macmillan John Sargent, CEO, Macmillan Julianna Haubner, Associate Editor,