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Memorial Re-Brands Itself Will the New Look Be Becoming of the Campus?

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Memorial Re-Brands Itself Will the New Look Be Becoming of the Campus? MediaScrape: the Spam sculptures quickest way to get aren't the only news from sources art coming out of around the world Douglas Coupland Page 2 - Page 5 Volume 56 Number 26 ·· www~themuse.,ca · June 1, 200& Memorial re-brands itself Will the new look be becoming of the campus? BY fOHN RIETI Michael Pickard's marketing depart­ ment is tucked away on the bottom floor of the Arts and Ad ministration Building. It's windowless, seemingly oblivious to the morning sunshine, and for an office so involved in graphic design it's fairly unglamour­ ous, adorned simply with Pickard's family photos. But from this office, Pickard and the Department of Marketing and Communications has launched one of the biggest changes ever for Memorial - a university re-brand­ ing. The brand was launched last Tuesday at the Inco Innovation Centre to an invitation-only audi­ ence of faculty, staff, and some stu­ dents. The crowd seemed interested, and by the end of the presentation they had plenty to digest along with the catered snacks. Memorial released an entirely fresh face, including a new theme, logo, colour pallet, advertisements, design elements and an integrating marketing plan for the entire 2006- 2007 university year. At the centre of the re-branding Faculty, staff, and students looked on as Memorial launched its new brand. is the word "become." According to Pickard, it is the most crucial part people and ideas become and that efforts. versity needed to enhance its im­ "We have a wonderful story to tell, of the new project. "Become really Memorial is built on creativity and This concept originated about age to better communicate what inside and outside of the universi­ is more than just a buzzword, it is ingenuity of its people." two years ago, when Marketing and MUN offers, and does. A budget of ty," said President Axel Meisen at the essence of what this [university] MUN will play off the word be­ Communications and Memorial's $160,000 was allotted to the three­ the launch. "[MUN has to] create is," said Pickard. "It's a place where come in most of their advertising senior executives decided the uni- year project. SEE 'PICKARD' PAGE 3 Convocation sweeps Memorial BY MARK CLUETT child-birth pioneer Mary Kathleen Matthews, former Petro-Canada The halls at Memorial may seem a vice-president Gary C. Bruce, for­ little less populated. mer director of Newfoundland and This past week, over 2000 degrees Labrador Hydro Roland T. Martin, were awarded to students convo­ and Clerk of the Privy Council Dr. cating from Memorial University Alex Himelfarb. of Newfoundland at the Arts and Exciting to many students still, Culture Centre, adding to the al­ were the honourary degrees awarded most 60 ooo degrees Memorial has to Team Gushue, the five curlers and awarded since its inception. their coach who won Olympic curl­ One notable degree was that which ing gold at this past February's win­ was awarded to Newfoundland and ter games. Team leader Brad Gushue, Labrador Lieutenant-Governor Jamie Korab, Mark Nichols, Mike Edward Roberts. The former politi­ Adam and coach Toby McDonald cian has been working on his mas­ (Russ Howard could not attend) ter of arts degree in hi~tory since were orated by Dr. Annette Stavely, September 2003, the_flrst time one a speech whose highlights includ­ of this provinc~s· ltetrtenant - gover~ ed many references to the universi­ nors has earned a degree while in ty president as "Skip Meisen." office. · In his address to the convoca­ Those receiving honourary degrees tion, Gushue pointed out what hum­ included Irish poet Paul Muldoon, ble beginnings the team had come Newfoundland bµsinessman and from, but their goal always remained Holocaust survivor Philip Riteman, the same - to strive to be the best. professor and Holocaust researcher Gushue also made clear that he didn't Dr. Robert John Gellately, author Dr. think their victory would have been MARK CLUETT Roland J. Le Huenen, choral in$truc- possible without the help of the kine­ Brad Gushue accepted an honourary degree to go along with the business degree he earned back in 2001. tor Sister Kathrin.~~ BdJamy, natural siology department at Memorial. iron COM ft -x~· ~t me 9~Uutn 26 27 ,/!S 29 30 31 CA LL JI FF y ~w. themuse.ca 2 NEWS June 1, 2006 A new twist on the news MediaScrape.com the ability to communicate direct­ ly with a targeted audience, while provides an on-line consumers only see ads relevant to their interests. international news fix The progression of MediaScrape's new networking and marketing BY JUSTIN MADOL techniques display a growing trend from today's viewers to personal­ A Canadian internet-television news ize, and refine information media. network is on the leading edge of Similar advances in web publishing news media, and is offering its view­ have also recently emerged on the ers the chance to personalize their Internet. Really Simple Syndication intake of the issues. (RSS) feeds link directly to the head The Montreal based company, lines of a particular website and are MediaScrape, is an information net­ readily available with most news work that deals exclusively with vid­ agencies (including www.today. eo broadcasts collected from widely mun.ca). Software programs func­ varying sources. The company uses tion in turn, to aggregate and orga­ a new editing process (patent pend­ nize the feeds to the users prefer­ ing) that collects analogue broad­ ences offering a 'personalized' news casts from around the globe and dig­ program. itizes them while retaining a high With its innovative ideas and free quality of picture. It selects the top service, MediaScrape could be pav­ stories from each region to head­ JlJSflN /\IADOL ing the way of a News revolution. line on its site, and presents them The computers in the Dueen Elizabeth II Library should be able to run mediascrape.com, allowing students to No longer will viewers of video me­ in their original language and for­ view a wide variety of news sources online. dia have the filters of networks im­ mat while providing English subti­ posed over raw content, nor will they tles for the clips. ship with media giants such as the but is mostly aimed toward students, tion." deal with the personalities of stale A first glance over the site pres­ Associated Press and the Canadian and immigrants who can use the ser­ When registering with the site, news anchors whose humor expired ents a sleek and professional inter­ Press, as well as many local TV sta­ vice for research or to catch up on users are asked for name, e-mail, alongside hot pants and Wham!. face that's easy to navigate, and isn't tions throughout the world. The news from home. Any students at and address (just location), in order Now they will view information with completely littered with ads. Getting wide reaches of the network allow MUN will be set, as most comput­ to create a personal account. Like a distinctly local feel, giving them more involved and comfortable with the company to collect an unparal­ ers on campus can run the website, mainstream forms of news media, the opportunity to form their own the site takes only minutes and the leled volume of audio/visual content and the campus wireless network print and broadcast, MediaScrape opinions, while any advertising in­ options offered to registered users from local sources. will support its videos as well. has to rely on advertisements to pay volved becomes less aggressive and extend the experience to include fo­ The site is updated every thirty "Because MediaScrape will be ful­ for its expenses. Yet, even in this far more relevant. rums and blogs where people can minutes, and archives videos for 30 ly sponsored by advertisements we category the company has taken a "This is a breakthrough in voice personal opinions on inter­ days after release. The raw videos are able to offer its Internet video different approach. Registered us­ news information," said Cavell. national issues. Unfortunately the are translated and edited on location services free of charge to the pub­ ers' news preferences and person­ "[MediaScrape provides] a virtual loading time on some of the videos at one of several affiliated bureaus lic," said Tyler Cavell, MediaScrape's al information are analyzed so that platform for multi perspectives on is pretty slow, but it may be because spread throughout the Americas and founder and Chief Operating Officer. advertisements reflect the person­ single issues and unbiased top world the site is still in its beta version. Europe, with Africa and Asia soon "MediaScrape strives to improve in­ al interests of the user. This inno­ and regional stories." The basic mechanics of the net­ to establish their own. formation flow between people, ca­ vative take on marketing, also em­ Check out www.mediascrape. work rely on MediaScrape's partner- The website has free public access tering to the young cyber popula- ployed by Google, gives advertisers com NEWS BRIEFS Excellent grad students gar­ al students. Medical student Patti Over 45 per cent of MUN medicine Matthews, assistant professor ofHealth Mount Allison University, and the ner awards McCarthy also won for her work with graduates are choosing to study fam­ Policy and Health Care Delivery at University of Prince Edward Island The Graduate Student Union award­ the Walk for Hope, which she coor­ ily medicine as opposed to another MUN, claims physicians trained at will all be able to transfer informa ed six students $250 each in recogni­ dinated along with her sisters in sup­ specialty. MUN make up more than half of all tion over the Atlantic Computational tion of their outstanding work in var­ port of the National Ovarian Cancer MUN's school of family medicine, doctors in the province.
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