2010 Cincinnati by the Numbers

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120962 120962-TSP$DOCPAGE9/15/20101:14:29PM for consumer marketing. be known as much for social innovation as proponents hope our region eventually will kindergarten through high school. Local the educational attainment children of from million from a new federal fund to advance 11 recipients nationwide to receive $2 Way and Strive was chosen as one of candidates, a partnership between United Amid a highly competitive pool of Funding breeds social innovation in our region Tower and the long-awaited Banks project. north edge the of Ohio at Great American in new investment is happening on the markets in history, nearly $3 billion dollars Despite theone toughestof real estate Cranes seen flying across the skyline neighborhood. housing opportunities in its eastside project in Covington will transform neighborhoods. The $17 million Hope VI real estate and spur revitalization urban of consideration to accelerate investment in another $4 million in funding under raised more than $3 million to date with Northern Kentucky’s Catalytic Fund has Urban renewal gets a jumpstart in NKY to our region. companies, creative jobs, and young talent should attract more consumer marketing expertise in this business cluster, which validation Cincinnati’s of concentration and brings $250,000 in funding and strong for consumer marketing, a critical win that an Ohio InnovationHub of and Opportunity The State Ohio of designated Cincinnati as Cincinnati named an Ohio Hub of Innovation the last decade. than $100 million in investment capital over assisted companies have generated more businesses. In Northern Kentucky, “ezone” years—will continue to fuel start-up tech by voters—$700 million over the next five 2010 alone and the renewal the fundof million in Ohio Third Frontier funding in Southwest Ohio has attracted close to $15 New funds accelerate business growth friends around town and around the globe. colleagues, your neighbors, and your to achieve greater prosperity with your that our region has the will and capacity usall can of applaud. Share these signs Cincinnati and Northern Kentucky that Here is some good news about Greater Signs of Progress in Our Region Points of Progress www.agenda360.org www.vision2015.org

Photo by: J. Miles Wolf projects, please visit For investors, a complete listing community of partners, volunteer leadership, and staff current Agenda 360 and Vision 2015Under regional the direction action plans of a diverse have come group to of life.business and community volunteers, both the www.agenda360.org Agenda 360 Renaissance, Livable Communities, and EffectiveCompetitiveness, Governance. Educational Excellence, approximatelyRegionalof Stewardship, 40 different Urban community projects business relatedof and to communityEconomic volunteers, who overseeunder the theimplementation direction the of Regional Stewardship Council,country’s a diverse most progressive group metropolitan areas. actionof Visionto unlock 2015 Northern operates Kentucky’s full potential and outpacethan 2,000the residents and leaders Northern of KentuckyKentucky designed acommunity, plan with the goal creating of Vision a plan 2015 for was its created future. as a catalyst More for progress for Visionthe 2015 Northern which seeks to drive regional transformation leadersby 2020. and volunteers are engaged in the implementationCollaboration; the of agenda, Transportation; and Inclusion.areas: Hundreds Businesscommunity of Growth; Quality Place; QualifiedThe Workforce; plan was launched Government in 2009 with recommendationsopportunity—and in six apriority good quality focus life—for of all who callones; our to region grow new home. jobs and retain existing jobs;overarching and to provide goals: economic to keep talented workersAgenda in 360,the regionour shared and attract agenda newfor Southwest Ohio and beyond, has three . or www.vision2015.org . 9/10 • 3,000 • BHD • TS

Photo by: Robert A. Flischel 2010 Regional Indicators Report for Greater Cincinnati and Northern Kentucky Our Region By The Numbers Produced in collaboration by collaboration in Produced

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Knowing Our Region Acknowledgements You can’t reach a desired destination without first knowing precisely where you are. People behind the progress.

in mind that Agenda 360 and Vision 2015 have For a region engaged in competition for The Regional Indicators Report acknowledges the United Way/University of Cincinnati Streetcars will connect people to jobs people and jobs, determining where we are come together to produce this report, in hope of Community Research Collaborative, which set a new standard for the use of current, credible Cincinnati received $25 million in federal from an economic perspective cannot come moving conversation about regional approaches data in assessing the state of our community and is the foundation on which this report funding to begin construction on the from talk to action. streetcar line connecting two of the region’s from educated guesswork or anecdotal was built. biggest job centers — downtown and information. Clear, unbiased data should Uptown. The streetcar project will add jobs, Combining Forces spur private investment along the route be used to describe our current state and Special thanks to Vision 2015—a powerful growth plan for – Eric W. Rademacher, Ph.D., University of Cincinnati Institute for Policy Research through Over the Rhine, and connect riders inform our path to greater prosperity. Northern Kentucky—and Agenda 360— the – Janet Harrah, MA, Northern Kentucky University Center for Economic Analysis and Development with other transit options. complementary shared agenda for Greater – Theresa Crist, MA, University of Cincinnati Institute for Policy Research Suburbs growing livability, jobs Just as important, we can only compete Cincinnati—focus on a few key strategies and – The Carol Ann and Ralph V. Haile, Jr./U.S. Bank Foundation, for their financial support of this CNN/Money Magazine recently ranked successfully in a global marketplace if we act as transformative investments to catalyze project and ongoing data collection West Chester, OH one of the top 100 best one unified region, undeterred by jurisdictional economic growth. Both plans have clear places to live, ranking 32nd in the nation on a boundaries or state lines. It is with this spirit list which considered education, employment, metrics to determine their progress, but now housing, shopping and restaurants, among this annual regional indicators other factors. In Hebron, KY Pemco World report connects those metrics to Air Services brought 300 new jobs to our a bigger picture: a snapshot of region and in Fairfield, OH Keystone Foods brought 239. This summer, Mane Inc.’s where we are today and also how expansion in Lebanon, OH added 100 new we stack up against other regions manufacturing jobs. (see Our Competition, next page). More kids prepared for kindergarten Data Sources Success by 6, a United Way strategy that Confidence in the Data works to improve the readiness of young Policy and economic research The following are the data sources for each of the indicators found in this report. The report will children to learn, increased kindergarten expertise at the University of be updated as new data become available and can be found at www.crc.uc.edu/benchmarks. Most readiness of children in Cincinnati Public of the data sources update annually although a few are updated more frequently. Schools by 5.3%, Covington Independent Cincinnati and Northern Kentucky Schools by 6% and Newport Independent University was tapped to select Schools by 8% from 2008 to 2009. This and compile the data featured in People Indicators really matters: 90% of brain development this report. Objective, credible Educational Attainment | United States Census Bureau, American Community Survey. occurs by the age of six and early exposure to learning is critical. and widely accepted sources, 200% Poverty | United States Census Bureau, American Community Survey. such as the American Community Cost of Living | The Council for Community and Economic Research, ACCRA Cost of Living Index. Job pipeline gets new influx of skilled workers Survey, were used to allow us to Old Age Dependency | United States Census Bureau, Population Estimates Program. The Greater Cincinnati Workforce Network, fairly compare our region to peers Housing Opportunity Index | NAHB-Wells Fargo, Housing Opportunity Index. a regional partnership that helps low-skill residents further their education and get across the country. Population 20-64 | United States Census Bureau, Population Estimates Program. good jobs has worked with 2,300 individuals Net Migration | United States Census Bureau, Population Estimates Program. to date. Some 87% of network participants In addition, the United Way’s State Unemployment | United States Department of Commerce, Bureau of Labor Statistics, have completed training, earned nearly of the Community Report was Local Area Unemployment Statistics. 2,500 post-secondary credentials, and achieved an estimated 70-80% job placement the inspiration and foundation for rate in three career pathways: healthcare, this indicators project. While the Jobs Indicators construction and advanced manufacturing. United Way’s report looks at some Total Jobs | United States Department of Commerce, Bureau of Labor Statistics, Local Area indicators of economic health, Greener region is in our sights Unemployment Statistics. The Greater Cincinnati Energy Alliance was this report expands the picture. Creative Jobs | United States Department of Commerce, Bureau of Labor Statistics, awarded $17 million in federal stimulus More important, we are comparing Metropolitan and Nonmetropolitan Area Occupational Employment and Wage Estimates. funds through the U.S. Department of Defining “Region”: For this report, “region” means the our economic performance against regions we Knowledge Jobs | United States Department of Commerce, Bureau of Labor Statistics, Energy to support energy efficiency retrofit projects in residential, commercial, and federally defined 15-county Metropolitan Statistical compete with for talent and job growth. Metropolitan and Nonmetropolitan Area Occupational Employment and Wage Estimates. Area that comprises parts of three states: Southwest public buildings. The alliance, which serves Ohio, Northern Kentucky, and Southeast Indiana. Average Annual Wage | United States Department of Commerce, Bureau of Labor Statistics, four counties in Ohio and Kentucky, aims to The counties covered in this report are: Boone, Bracken, In this first report and subsequent editions, Quarterly Census of Employment and Wages. increase the region’s efficiency by reducing Brown, Butler, Campbell, Clermont, Dearborn, Franklin, we will be watching 15 key indicators which we Per Capita Income | United States Department of Commerce, Bureau of Economic Analysis, REIS. energy use, increasing energy independence, and retaining jobs in the field. Gallatin, Grant, Hamilton, Kenton, Ohio, Pendleton and have grouped under the headings of “People” Metropolitan GDP | United States Department of Commerce, Bureau of Economic Analysis. Warren. Ongoing, updated information along with and “Jobs.” Knowing where we rank on these Venture Capital | Thomson/Reuters (MoneyTree Report data providers) Venture Capital deals file. detailed county-by-county breakdowns of much of the key factors is an important step in fulfilling 01 data will be made available online at agenda360.org 10 and vision2015.org and crc.uc.edu/benchmarks.

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the promise of Agenda 360 and Vision 2015— to become a leading region for talent, jobs, and economic opportunity for all who call our Our Competition region home. If we are to achieve economic prosperity, we must perform a critical self- In short, this report— examination of our performance as • Is entirely data-driven, monitoring key compared to those regions with which indicators that define our region in hard we compete. economic terms. For this reason, we matched Greater • Sketches a baseline for continuous Cincinnati and Northern Kentucky against assessment of our progress toward 11 peer metropolitan statistical areas our goals. selected for their similar geography, • Lays the foundation for rigorous population size, and/or demographic benchmarking against competing regions. makeup, and because they often compete • Allows us to align our growth strategies with us for people and jobs. and initiatives with the drivers of economic vitality. While this report compares “regional • Provides a sobering reality and a sense snapshots,” our competing regions are of urgency to focus on actions that can moving targets. Even when we improve, significantly change this picture. other regions might be on an improvement path faster than ours.

Why It Matters Incremental improvements are necessary Even before the current recession, our region steps on a longer journey to success. was lagging behind national averages on a Measurable progress is clearly a good number of indicators of economic growth. thing, yet its true importance can only be While we can point to many signs of progress measured in terms of outperforming our (you can find a list of some at the back of peers. this report), we must accelerate the pace of recovery for Greater Cincinnati and Northern Kentucky. This report lays out the scale of our challenge; right now, we aren’t performing well on many indicators, especially when compared to other regions.

But unlike many other regions, we have a plan for changing the picture. Through implementation of Agenda 360 and Vision 2015, Greater Cincinnati and Northern Kentucky can win in the global marketplace. It will take purposeful, region-wide commitment to be successful and we all have a role to play on our journey to prosperity. Austin, TX Indianapolis, IN Charlotte, NC Louisville, KY Cincinnati, OH Minneapolis, MN Cleveland, OH Pittsburgh, PA Columbus, OH Raleigh, NC Denver, CO St. Louis, MO 02

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People Indicators Data focusing on our most important resource.

While there are countless ways to assess our region, 15 indicators emerged as the most telling. The most current data available were used to measure our region’s standing and progress in relation to our peer regions. These indicators are reliable, diverse, have comparable regional benchmarks and are regularly updated. Together, these indicators compose our regional dashboard and offer an objective Housing Opportunity Index. Our housing costs snapshot of where we are today and point are affordable compared to other regions. A to the necessary steps for the future. big part of our low cost of living is housing. All types of housing are more affordable here Seven of the 15 are People Indicators and they than in most other places — across all income tell us we have work to do in creating a more levels. But a key need is to better connect equitable community and a higher quality of housing to transportation and jobs. life for all. The following graphs show the top and bottom two regions for each indicator, highlighting Cincinnati’s position and ranking among its peers. The ranking was determined from the most recently available data. The peer region average is also listed for comparison.

Poverty Level. We score fairly well in “poverty avoidance,” but too many people in our region still live in poverty. The number of people in our region who live at less than 200% above the federal poverty level has declined recently, and Educational Attainment. We trail other regions we’re outperforming most of our peers. Yet there in college graduation levels. As the economy continues to be great disparity between our high- has evolved, the need for more education has and low-income earners. It’s important to move grown. We fare poorly when compared to our more people to self-sufficiency. peers in the percentage of population age 25+ with a bachelor’s degree or higher. This is a red flag with significant ramifications and requires strong regional action.

Cost of Living Index. Our region is an affordable place to live. Data show that we continue to enjoy our cost-of-living competitive advantage, a hallmark of our regional profile. This will always 03 be one of the most important factors when companies and families consider where to locate.

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People Indicators Data focusing on our most important resource.

Net Migration. We must tip the scales on people moving in vs. moving out. People send the strongest, bottom-line message about our region’s desirability by “voting with their feet.” Our low score versus peer regions says that we must work harder to attract and retain people.

Population 20-64. We must grow our labor pool. When evaluating potential relocation People Indicators Dashboard, 2010 or expansion opportunities, the first thing businesses look for is a skilled labor force Metropolitan Statistical Area (MSAs) that can fill jobs long-term. We lag behind the Cincinnati-Middletown OH-KY-IN MSA majority of our peer regions.

Poverty Level

Cost of Living

Housing Opportunity

Net MigRation Old Age Dependency. The ratio of people over 65 versus those 20-64 is not in our favor. While populations are aging everywhere, this Population 20-64 metric alerts us to the fact that our region is beginning to skew older at a faster rate than our peers. This affects our future economic Old Age Dependency prosperity as an aging population requires more services and support. Educational Attainment

KEY: = Improving = Little or No Change = Worsening 04

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Jobs Indicators Key data points offer the unvarnished truth.

The following eight indicators were Creative Jobs. We must fuel more creative identified to represent the overall jobs jobs. “Creative jobs” bring new ideas and picture in our region. Many of the People technologies to their local economies. Indicators shared on the previous pages Moreover, creative jobs are often filled by young professionals, a critical demographic. predict our success in the Jobs Indicators In this increasingly important metric, we rank category. Lead indicators such as in the bottom third of peer regions. educational attainment and workforce size and readiness impact our ranking and performance on the Jobs side.

Take a look at how we stack up on these critical Jobs Indicators as compared to our competitive set. Again, the graphs show the top and bottom two regions for each indicator, highlighting Cincinnati’s position and ranking among its peers. The peer region average is also listed for comparison.

Total Jobs. Our need for job growth has reached Average Annual Wage. We must attract more a crucial point. The recession’s toll on jobs high-paying jobs. While our overall regional spared no one — every region has suffered. affordability partially explains and offsets our But Greater Cincinnati and Northern Kentucky low ranking here, a rising average annual wage were hit harder than most of our peers, losing will make our region more attractive. 48,300 total jobs between 2008-09.

Per Capita Income. We’ve seen a decline for the first time in 40 years. After years of keeping The percentage of managerial Knowledge Jobs. pace with national patterns, we’ve seen a slight and professional jobs places us last among all decline in per capita income. Putting more people regions. “Knowledge jobs” typically come with back to work may help reverse this trend. above average wages and are also a key indicator for projecting future economic growth. Our region’s position among our peers means we must focus on attracting more knowledge jobs.

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Jobs Indicators Key data points offer the unvarnished truth.

Metropolitan GDP. We’re squarely in the middle of the pack when it comes to GDP. Similar to national GDP, Metropolitan Gross Domestic Product is a measure of local area economic output and is a key indicator of local economic growth and well being. Metropolitan GDP measures the total value of all goods and services produced within a metropolitan area in a given year. Our mediocre performance doesn’t match our aspirations.

Jobs Indicators Dashboard, 2010

Metropolitan Statistical Area (MSAs) Cincinnati-Middletown OH-KY-IN MSA

METROPOLITAN GDP Unemployment. Unemployment here is higher than many of our peers. After absorbing the brunt of the national economic downturn and VENTURE CAPITAL seeing our unemployment figures reach unacceptable levels, we need to work the various levers that will increase employment rates. CREATIVE JOBS

KNOWLEDGE JOBS

AVERAGE ANNUAL WAGE

TOTAL JOBS

Venture Capital. We need more focused PER CAPITA INCOME commitment and funding for local start-ups. Venture capital helps bring new ideas and new investment into the region, which directly UNEMPLOYMENT and indirectly impacts the other key Jobs indicators. We don’t fare well when compared KEY: with our peers. Since start-ups are the key = Improving driver of future job creation, it’s imperative = Little or No Change that we turn this around. = Worsening 06

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How We Stack Up What This Means Our performance vs. our competition. Observations and opportunities.

Where we stand today It’s been said more than once that Greater Cincinnati and Northern Kentucky has been protected from the worst effects of an economic downturn because of our diversified economy. But a clear-eyed appraisal of our standing against our primary competition for people and jobs suggests a different picture. If we took a snapshot of where we stand today, and held it up to a snapshot of each of our competitive regions, we would be disappointed in the results. The rankings below represent how we stack up on a straightforward comparison with our peer regions—at a single point in time on each indicator.

Where we are headed If we look at our progress on each indicator from one point in time to the next, we can track our rate of growth (or decline). In simple terms, if our current growth rate exceeds our peers, it suggests that we could move up in the rankings over time, effectively changing the picture described above. Right now, it’s encouraging to know that our overall growth rate on People Indicators is pacing ahead of most of our competitive regions. But there’s no time for celebration, as our positions in Jobs and Overall Standing provide plenty of room for improvement.

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What This Means Observations and opportunities.

Working together, we can position our region to compete and win.

An astute observer once said that “poverty in While each statistic in this report has Greater Cincinnati and Northern Kentucky is something to teach us, the real power is in the largely invisible.” While this may not be true for comparison to regions with which we compete the 26% of people in our region living near the for people and jobs. Without this comparison, poverty level, the speaker’s point was that it complacency can reign. With it, we can see that was easy for most of us to go through our days other regions are outpacing us on many key without ever meeting poverty face-to-face. economic levers.

Yet the deepening recession—or the This report should serve as a call to action for “Economic Storm,” as our philanthropic sector all of us who want to see Greater Cincinnati calls it—has exposed the ragged edges of our and Northern Kentucky grow and thrive. The community in some unprecedented ways. But more we can work together, the more likely we there are issues still out of our line of sight— are to position our region for future growth. • We can’t see the young professionals Now, more than ever, we must commit to leaving the region for cities with more presenting ourselves to the larger world as opportunities. one region, indivisible. • We can’t see the lack of venture capital dampening entrepreneurial spirit. We have plans to change the story. • We can’t see the lack of education holding Our two regional action plans, Vision 2015 many people back. and Agenda 360, have aligned their resources To ignore the challenges in our region is to risk and their goals in the creation of this report. the future health of our community—and to Both plans have identified transformational leave the consequences to our children. initiatives and investments that will truly change the game for Greater Cincinnati and We have assets we can build on. Northern Kentucky. It’s true that we have many assets. Like our nine Fortune 500 headquarters, our strong Every day, we are making progress on our path “eds and meds,” our thriving arts and culture to improve educational attainment, grow the community, and our beautiful hills and number of skilled workers, increase venture waterways. Plus there are new signs of capital investment, enhance housing options opportunity, such as the Strive educational and affordability, attract and retain young partnership, the acceleration of technology professionals, and solve our transportation start-up companies, and increased investment challenges. Still, we know we will achieve our in downtowns on both sides of the Ohio. goals much faster if more leaders in our community step up. But it’s unwise to believe that this is enough to sustain us over time. We have to build upon Every individual can be a leader and contribute our assets and achieve greater leverage from to improving our future. On the next page, our strengths. In an economy that will be learn how you can play a part in this journey. driven more and more by knowledge Our region’s success depends on you, your workers and innovation, our degree of neighbors, your colleagues at work, the leaders educational attainment barely gets us on the of our community—working together to change playing field, let alone positions us to win this picture. The time is now. against our peer regions.

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What We Can Do Together From indicators to action.

It’s easy to read this report and then go about our business in the same way we did yesterday. Yet the price we pay for this complacency is steep; the comparisons to our competitor regions make the consequences abundantly clear. If we want to be a leading region for talent, jobs and economic opportunity, we must work together on those transformative initiatives and investments that will move us up the economic ladder. Here are a few suggestions of what you can do to help.

If you are a corporate leader . . . Create a issues by advocating for more efficient transit clear path to advancement and opportunity for (connecting homes and jobs). all your employees through tuition assistance and other knowledge-building activities. Step If you are a parent . . . Spend time with your up and support our regional HYPE initiative kids and their school work. Make it a goal to attract and retain young talent. Assist with to encourage everyone in your household to business attraction and retention across the graduate with a two- or four-year degree from region, so we can grow jobs more quickly. a college or university. Sharpen your Walk the talk as you travel the nation and the professional skills and continue to advance globe, telling all about why this is a region on your own career and compensation. an upward trajectory. The nature of our region and our economic If you own a small business . . . Encourage realities must engage us all—there are no your employees to complete their education— sidelines to sit on anymore. At a minimum, whether it’s high school or beyond. Support each of us can do three things: achievement in your local school systems. Be informed. Become familiar with Agenda If you are a young professional . . . Use 360 and Vision 2015. Understand this your powerful social networks to tell others scorecard, our challenges and their why you love our region. Get involved with a implications, and our opportunities to make community organization and a cause you can meaningful progress. be passionate about—it’s the best way to feel at home here. Invite out-of-town friends to Be involved. We’ve provided a short list of come for a visit and then show them all the ways you can engage directly in changing the things that make Greater Cincinnati and picture for our region. We challenge you to Northern Kentucky unique, exciting, and cool. think of additional ways you can be a driver of economic health. If you work in the public sphere . . . Adopt policies that support job growth. Partner Believe we can be successful. Be an ambassador with non-profits and others to bring more for this important work. Set aside skepticism investment into our region—both private and reignite your civic pride. Trumpet our capital and public funding. Reach across assets to all who will listen, even while we work jurisdictional boundaries to implement more on our many challenges. impactful change. Solve our transportation 09

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Knowing Our Region Acknowledgements You can’t reach a desired destination without first knowing precisely where you are. People behind the progress.

agenda360.org vision2015.org www.vision2015.org www.agenda360.org 120962 120962-TSP$DOCPAGE9/15/20101:14:29PM for consumer marketing. be known as much for social innovation as proponents hope our region eventually will kindergarten through high school. Local the educational attainment children of from million from a new federal fund to advance 11 recipients nationwide to receive $2 Way and Strive was chosen as one of candidates, a partnership between United Amid a highly competitive pool of Funding breeds social innovation in our region Tower and the long-awaited Banks project. north edge the of Ohio at Great American in new investment is happening on the markets in history, nearly $3 billion dollars Despite theone toughestof real estate Cranes seen flying across the skyline neighborhood. housing opportunities in its eastside project in Covington will transform neighborhoods. The $17 million Hope VI real estate and spur revitalization urban of consideration to accelerate investment in another $4 million in funding under raised more than $3 million to date with Northern Kentucky’s Catalytic Fund has Urban renewal gets a jumpstart in NKY to our region. companies, creative jobs, and young talent should attract more consumer marketing expertise in this business cluster, which validation Cincinnati’s of concentration and brings $250,000 in funding and strong for consumer marketing, a critical win that an Ohio InnovationHub of and Opportunity The State Ohio of designated Cincinnati as Cincinnati named an Ohio Hub of Innovation the last decade. than $100 million in investment capital over assisted companies have generated more businesses. In Northern Kentucky, “ezone” years—will continue to fuel start-up tech by voters—$700 million over the next five 2010 alone and the renewal the fundof million in Ohio Third Frontier funding in Southwest Ohio has attracted close to $15 New funds accelerate business growth friends around town and around the globe. colleagues, your neighbors, and your to achieve greater prosperity with your that our region has the will and capacity usall can of applaud. Share these signs Cincinnati and Northern Kentucky that Here is some good news about Greater Signs of Progress in Our Region Points of Progress www.agenda360.org www.vision2015.org

Photo by: Robert A. Flischel 2010 Regional Indicators Report for Greater Cincinnati and Northern Kentucky Our Region By The Numbers Produced in collaboration by collaboration in Produced