Celebrations Made Sweeter with Versatile, Profitable Pies

Baked Special – Comfort in Every Pie –

Celebrations made sweeter with versatile, profitable pies.

Featuring pies from

09383 | Chef Pierre® Luxe Layers® Chocolate Mousse Caramel Pre-Sliced Pie

BAKED SPECIAL – PIES WORTH MORE TO BAKED IN COMFORT PIE VARIETY CELEBRATING PROFITABLE PIES PIES TO GO CELEBRATE Sara Lee Frozen Bakery is committed to supporting your operation during these challenging times. We value the trust you place in us to provide premium bakery options dedicated to safety and quality that continue to make every moment more memorable.

Baked in Comfort is at the heart of our promise to you: Baked Special. Baked Safe. Baked Simple. Three ways we’re working hard to deliver comforting solutions that satisfy consumer demands. Our pies are B a k e d S p e c i a l – providing the perfect treat for guests looking to add a little joy into their day.

SEE HOW WE’RE BAKING COMFORT INTO EVERYTHING WE DO

BAKED IN COMFORT BAKED SPECIAL – PIES WORTH MORE TO PIE VARIETY CELEBRATING PROFITABLE PIES PIES TO GO CELEBRATE Next Page Baked Special More than ever, we need to help guests create small celebrations and remember to enjoy life’s sweetest moments. Pie makes any moment more memorable, and Sara Lee Frozen Bakery will help you serve a truly special dessert experience. Our Chef Pierre® pies — the #1 name in foodservice* — are baked for menu versatility and profitability so you can increase dessert sales all year long.

SEE ALL PIE OFFERINGS 78% of consumers love or like pie

Datassential SNAP! 2020

Cle ane r L ab e l O p ® t i Hi-Pie Traditional Fruit Open Face o n Unbaked, Pre-Baked, Lattice, Unbaked, Pre-Baked, Pre- s Unbaked, Pre-Baked, Pre- For almost a century, Sliced, No Sugar Added Full Crust, No Sugar Added Sliced, No Sugar Added Chef Pierre® brand Cleaner Label Options Cleaner Label Options Cleaner Label Options pies have been prepared using the finest ingredients and time-honored recipes.

Cream, Silk & Meringue Fruit Cobblers & Pie Crusts Pre-Sliced, Luxe Layers®, Apple Dumplings Unbaked, Standard, No Sugar Added Cleaner Label Options Deep Dish

BAKED SPECIAL – PIE VARIETY PIES WORTH MORE TO BAKED IN COMFORT PROFITABLE PIES PIES TO GO Next Page CELEBRATING CELEBRATE *2018 Proprietary Report Other occasions Baked to celebrate – commercial. worth celebrating Promote pie as the perfect way to celebrate — from food Major holidays holidays to pop culture events and family gatherings. (great for LTOs) Sweeten the deal with LTOs and seasonal offerings that Change of seasons entice all year long. Family get-togethers 09282 (make any day feel Chef Pierre® Blueberry memorable) Unbaked Hi-Pie® Good report card Add a little extra or graduation love to customers’ anniversaries! Team win 09291 Chef Pierre® New job Chocolate Meringue Pie Weddings Offer students a sweet reward for a Anniversary good report card! New baby announcement

09378 Chef Pierre® Luxe Layers® Apple Salted Caramel Pre-Sliced Pie

Help customers celebrate the end of a great career with a retirement pie!

PIES WORTH CELEBRATING BAKED SPECIAL – MORE TO BAKED IN COMFORT PIE VARIETY PROFITABLE PIES PIES TO GO CELEBRATE Next Page Other occasions Baked to celebrate – noncommercial. worth celebrating Promote pie as the perfect way to celebrate — from food holidays to pop culture events and family gatherings. Birthdays (order a pie slice for a patient) Sweeten the deal with LTOs and seasonal offerings that entice all year long. Grandparent’s Day (senior living)

09379 National Pie Day Chef Pierre® Luxe Layers® Blueberry Lemon Meringue Pre-Sliced Pie Welcome new team member Make National Pie Day a special celebration with profitable LTOs! Retirement

07180 Nurse appreciation Chef Pierre® Fruit de la Cream Strawberries & Cream Pie End of semester/ school year Help caregivers show patients some extra love for their birthday!

09284 Show some gratitude for our healthcare heroes! ® Chef Pierre Unbaked National Nurse’s Day | May 6 Apple Razzberry Hi-Pie® National Nurse’s Week | May 6 - 12 Let nurses know National Nursing Home Week | May 9 - 15 they’re truly National Nursing Assistant Week | Second Week of June appreciated!

PIES WORTH CELEBRATING BAKED SPECIAL – MORE TO BAKED IN COMFORT PIE VARIETY PROFITABLE PIES PIES TO GO CELEBRATE Next Page Celebrate spring. Make every month a profitable opportunity to sell more pie. Use this calendar to identify key spring holidays matched to perfect pie pairings.

EVENT RECOMMENDED FAVORITES MORE GREAT OPTIONS #07174 Peach Lattice Pre-Sliced Pie, 8-cut #09283 Peach Unbaked Hi-Pie® Easter #07172 Coconut Meringue Pre-Sliced Pie, 10-cut #07190 Coconut Crème de la Cream Pre-Sliced Pie, 8-cut #07173 Lemon Meringue Pre-Sliced Pie, 10-cut #09293 Gourmet Lemon Meringue Pie #09282 Blueberry Unbaked Hi-Pie® National ® #00889 Blueberry Lattice Pre-Sliced Pie, 8-cut Blueberry Pie Day #09379 Luxe Layers Blueberry with Lemon Meringue Pre-Sliced Pie, 10-cut #07162 French Silk Pre-Sliced Pie, 8-cut #09299 Gourmet French Silk Pie Cinco de Mayo #05145 Key Lime Meringue Pie #07160 Key West Lime Pie (Untopped) #07173 Lemon Meringue Pre-Sliced Pie, 10-cut #09293 Gourmet Lemon Meringue Pie

National Coconut #07172 Coconut Meringue Pre-Sliced Pie, 10-cut #07190 Coconut Crème de la Cream Pre-Sliced Pie, 8-cut Cream Pie Day

#05145 Key Lime Meringue Pie #07160 Key West Lime Pie (Untopped) Mother’s Day #07174 Peach Lattice Pre-Sliced Pie, 8-cut #09283 Peach Unbaked Hi-Pie®

International #07174 Peach Lattice Pre-Sliced Pie, 8-cut #09283 Peach Unbaked Hi-Pie® Nurses Day #04580 Chocolate Peanut Butter Crème de la Cream Pie APRIL – JUNE National Apple #00879 Apple Lattice Pre-Sliced Pie, 8-cut #09260 Apple Pre-Baked Hi-Pie® Pie Day

#05145 Key Lime Meringue Pie #07160 Key West Lime Pie (Untopped) Memorial Day #07173 Lemon Meringue Pre-Sliced Pie, 10-cut #09293 Gourmet Lemon Meringue Pie

National Strawberry #07121 Strawberry Rhubarb Unbaked Pie #09289 Strawberry Rhubarb Unbaked Hi-Pie® Rhubarb Day

#07180 Strawberries & Cream Pie Father’s Day #04580 Chocolate Peanut Butter Crème de la Cream Pie

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PIES WORTH CELEBRATING BAKED SPECIAL – MORE TO BAKED IN COMFORT PIE VARIETY PROFITABLE PIES PIES TO GO CELEBRATE Next Page Celebrate summer. Make every month a profitable opportunity to sell more pie. Use this calendar to identify key summer holidays matched to perfect pie pairings.

EVENT RECOMMENDED FAVORITES MORE GREAT OPTIONS

#00889 Blueberry Lattice Pre-Baked Pre-Sliced Pie (8 slices) #09379 Luxe Layers® Blueberry Lemon Meringue National Blueberry Month #09282 Blueberry Unbaked Hi-Pie® Pre-Sliced Pie (10 slices) #09379 Luxe Layers® Blueberry Lemon Meringue Pre-Sliced Pie (10 slices) #09348 Chocolate Brownie Open Face Pre-Baked Independence Day Pre-Sliced Pie (10 slices) #09260 Apple Pre-Baked Hi-Pie® #09347 Chocolate Bourbon Pecan Open Face Pre-Baked National Chocolate Pecan Pre-Sliced Pie (10 slices) #08752 Southern Pecan Pie Pie Day #07165 Pecan Pre-Baked Pre-Sliced Pie (8 slices)

#07174 Peach Lattice Pre-Baked Pre-Sliced Pie (8 slices) #09283 Peach Unbaked Hi-Pie® National Peach Pie Day #07128 Peach Lattice Pre-Baked Pie #05485 Peachberry Unbaked Hi-Pie®

National Banana Lovers Day #09296 Creme de la Cream Banana Pie #07149 Classic Banana Cream Pie

#09348 Chocolate Brownie Open Face Pre-Baked Labor Day #09260 Apple Pre-Baked Hi-Pie® Pre-Sliced Pie (10 slices) #07163 Lemon Meringue Pre-Sliced Pie (8 slices)

JULY – SEPTEMBER JULY National Apple Dumpling Day #07159 Apple Dumpling with Cinnamon Sauce (18 count)

#07160 Key Lime Meringue Icebox Pie #08166 Gourmet Individual Key Lime Cream Pie National Key Lime Pie Day #05145 Key Lime Meringue Pie #08753 Islander’s Key Lime Pre-Sliced Pie (14 slices)

National Strawberry #07180 Fruit de la Cream Strawberries & Cream Pie Cream Pie Day #07153 Strawberry Cream Pie

SEE MORE SEASONAL INSPIRATION

PIES WORTH CELEBRATING BAKED SPECIAL – MORE TO BAKED IN COMFORT PIE VARIETY PROFITABLE PIES PIES TO GO CELEBRATE Next Page Celebrate fall. Make every month a profitable opportunity to sell more pie. Use this calendar to identify key fall holidays matched to perfect pie pairings.

EVENT RECOMMENDED FAVORITES MORE GREAT OPTIONS

National #00879 Apple Lattice Pre-Baked Pre-Sliced Pie (8 slices) #09366 Dutch Apple Pre-Baked Pre-Sliced Hi-Pie® (8 slices) Apple Month #09260 Apple Pre-Baked Hi-Pie® #07129 Traditional Apple Pre-Baked Pie

® #09348 Chocolate Brownie Open Face Pre-Baked Pre-Sliced Pie #09260 Apple Pre-Baked Hi-Pie (10 slices) Oktoberfest ® #09366 Dutch Apple Pre-Baked Pre-Sliced Hi-Pie (8 slices) #09368 Pumpkin Spice Latte Pre-Sliced Pie (8 slices)

#09348 Chocolate Brownie Open Face Pre-Baked National Dessert Day Pre-Sliced Pie (10 slices) #07185 Chocolate Mint Cream Layer Pie

#09383 Luxe Layers® Chocolate Mousse Caramel Pre-Sliced Pie Sweetest Day #09298 Crème de la Cream Cookies & Cream Pie (10 slices) #07180 Fruit de la Cream Strawberries & Cream Pie

#09368 Pumpkin Spice Latte Pre-Sliced Pie (8 slices) Halloween #05481 Caramel Apple Nut Hi-Pie® #09366 Dutch Apple Pre-Baked Pre-Sliced Hi-Pie® (8 slices)

#09372 No Sugar Added Pumpkin Pre-Baked Pre-Sliced Pie National #07166 Pumpkin Pre-Baked Pre-Sliced Pie (8 slices) (8 slices) Pumpkin Day #05824 Pumpkin Pre-Baked Pie #09368 Pumpkin Spice Latte Pre-Sliced Pie (8 slices)

#09282 Blueberry Unbaked Hi-Pie® Election Day #09260 Apple Pre-Baked Hi-Pie® #09278 Cherry Unbaked Hi-Pie®

#00879 Apple Lattice Pre-Baked Pre-Sliced Pie (8 slices) Veterans Day #05451 Strawberry Cobbler #07181 Chocolate Cream Layer Pie OCTOBER – DECEMBER #07166 Pumpkin Pre-Baked Pre-Sliced Pie (8 slices) Thanksgiving #07165 Pecan Pre-Baked Pre-Sliced Pie (8 slices) #09260 Apple Pre-Baked Hi-Pie®

#09383 Luxe Layers® Chocolate Mousse Caramel #09260 Apple Pre-Baked Hi-Pie® Christmas Pre-Sliced Pie (10 slices) #07166 Pumpkin Pre-Baked Pre-Sliced Pie (8 slices) #07185 Chocolate Mint Cream Layer Pie New Year’s Eve #07165 Pecan Pre-Baked Pre-Sliced Pie (8 slices) #05059 Blackberry Unbaked Hi-Pie®

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PIES WORTH CELEBRATING BAKED SPECIAL – MORE TO BAKED IN COMFORT PIE VARIETY PROFITABLE PIES PIES TO GO CELEBRATE Next Page Celebrate winter. Make every month a profitable opportunity to sell more pie. Use this calendar to identify key winter holidays matched to perfect pie pairings.

EVENT RECOMMENDED FAVORITES MORE GREAT OPTIONS

#00879 Apple Lattice Pre-Sliced Pie, 8-cut #09260 Apple Pre-Baked Hi-Pie® National Pie Day #07174 Peach Lattice Pre-Sliced Pie, 8-cut #09283 Peach Unbaked Hi-Pie® #09298 Cookies & Cream Crème de la Cream Pie Super Bowl Sunday #07132 Fruits of the Forest Unbaked Hi-Pie® #09285 Fruits of the Forest Unbaked Hi-Pie® #07162 French Silk Pre-Sliced Pie, 8-cut Valentine’s Day #09299 Gourmet French Silk Pie #05451 Strawberry Cobbler #09282 Blueberry Unbaked Hi-Pie® #00889 Blueberry Lattice Pre-Sliced Pie, 8-cut President’s Day #09278 Cherry Unbaked Hi-Pie® #00888 Cherry Lattice Pre-Sliced Pie, 8-cut

National #09278 Cherry Unbaked Hi-Pie® #00888 Cherry Lattice Pre-Sliced Pie, 8-cut Cherry Pie Day

#09377 Sweet Potato Pre-Sliced Pie, 10-cut #00880 Sweet Potato Pre-Sliced Pie, 8-cut Mardi Gras #09347 Bourbon Chocolate Pecan Pre-Sliced Pie, 10-cut #07111 Blackberry Unbaked Pie #05059 Blackberry Unbaked Hi-Pie®

National Banana #09296 Creme de la Cream Banana Pie #07149 Classic Banana Cream Pie Cream Pie Day

JANUARY – MARCH JANUARY #00879 Apple Lattice Pre-Sliced Pie, 8-cut #09270 Apple Unbaked Hi-Pie Pi Day #09282 Blueberry Unbaked Hi-Pie® #00889 Blueberry Lattice Pre-Sliced Pie, 8-cut #07162 French Silk Pre-Sliced Pie, 8-cut #09348 Chocolate Brownie Pre-Sliced Pie, 10-cut March Madness #09270 Apple Unbaked Hi-Pie® #00879 Apple Lattice Pre-Sliced Pie, 8-cut #09347 Bourbon Chocolate Pecan Pre-Sliced Pie, 10-cut #09348 Chocolate Brownie Pre-Sliced Pie, 10-cut St. Patrick’s Day #07185 Chocolate Mint Cream Layer Pie #09347 Bourbon Chocolate Pecan Pre-Sliced Pie, 10-cut Topped with Chocolate Shavings

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PIES WORTH CELEBRATING BAKED SPECIAL – MORE TO BAKED IN COMFORT PIE VARIETY PROFITABLE PIES PIES TO GO CELEBRATE Next Page Easy prep. Easier profits.

• Pre-sliced pie options allow for less breakage and waste. SEE ALL PRE-SLICED PIES

• Pre-baked pie options reduce labor costs and make dessert as easy as thaw and serve.

• Easily upcharge by transforming a pie slice with simple culinary upgrades. Try caramel sauce or a berry compote drizzle or add a scoop of ice cream. Go even further with one of our tempting culinary concepts.

Pie increases For every pie you check average by sell or add to your 34% at full service meal bundle you can restaurants make 25% more in NPD, CREST YE Feb 2020 profits — equating to $500 in additional profits per week

Pie has grown to Datassential Pulse Report 2019 be +34% more (Based on $67 meal bundle retail) important to overall restaurant satisfaction over the last 5 years

NPD Crest 2020

PROFITABLE PIES BAKED SPECIAL – PIES WORTH MORE TO BAKED IN COMFORT PIE VARIETY CELEBRATING PIES TO GO CELEBRATE Next Page Grow your to-go sales. Heat-and-eat and take-and-bake options provide fresh-baked flavor customers can enjoy anywhere. Offer whole pies or by the slice in a meal bundle to profit on every order and make the eating experience truly special.

SEE TO-GO CONTAINER SOLUTIONS

Consumer meal satisfaction is 47% if pie is included in the meal Delivery of desserts has increased Digital ordering NPD Crest, AMJ 2020 175%, with pies of desserts has among the lead increased +199% Datassential 2020 Datassential One Plate, Operator 2020

09293 | Chef Pierre® Premium Lemon Meringue Pie

09282 | Chef Pierre® Unbaked Blueberry Hi-Pie®

PIES TO GO BAKED SPECIAL – PIES WORTH MORE TO BAKED IN COMFORT PIE VARIETY CELEBRATING PROFITABLE PIES CELEBRATE Next Page More ways to celebrate – commercial culinary concepts.

Easily upcharge by transforming a pie slice with simple culinary upgrades. Try caramel sauce or a berry compote drizzle or add a scoop of ice cream.

Coconut Cream Pie with Raspberry Margarita Coulis Featuring 05876 | Chef Pierre® Creme de la Cream Coconut Pie Pair cool coconut cream pie with a sauce that blends the fresh fruit and citrus flavors of a margarita.

Chocolate Peanut Butter Pie with Mexican Chocolate Sauce Peaches & Cream Pie Featuring 05095 | Chef Pierre® Chocolate Peanut Butter Silk Pie Featuring 09283 | Chef Pierre® Peach Unbaked Hi-Pie® Decadent peanut butter chocolate pie with warm Sweet peach pie combined with smooth cream cheese, spiced Mexican chocolate sauce. brushed with apricot glaze and baked to golden.

Elevate your pie offerings even more with our complete library of culinary inspiration! SEE MORE RECIPES SEE OUR PIE TIPS AND TRICKS MORE TO CELEBRATE BAKED SPECIAL – PIES WORTH BAKED IN COMFORT PIE VARIETY CELEBRATING PROFITABLE PIES PIES TO GO Next Page More ways to celebrate – noncommercial culinary concepts.

Tajin Lemon Meringue Pie Featuring 09293 | Chef Pierre® Gourmet Lemon Meringue Pie Citrus and ethnic spice balance each other in this perfect spring lemon pie, garnished with caramelized citrus and mint.

Apple Cinnamon Roll Pie Chocolate Brownie Pie with Raspberry Prosecco ® ® Drizzle & Vanilla Cream Featuring 09270 | Chef Pierre Apple Unbaked Hi-Pie Featuring 09348 | Chef Pierre® Chocolate Brownie Open Face Pre-Sliced Pie Premium Apple Hi-Pie® tossed with cream cheese and cinnamon sugar, baked Warm and chocolatey brownie pie kissed with to golden brown and finished with scratch-made cream cheese frosting. a fresh house-made prosecco raspberry syrup, nestled in a velvety vanilla yogurt cream.

Use all of our culinary-inspiration to create signature desserts that stand out. SEE MORE RECIPES SEE OUR PIE TIPS AND TRICKS MORE TO CELEBRATE BAKED SPECIAL – PIES WORTH BAKED IN COMFORT PIE VARIETY CELEBRATING PROFITABLE PIES PIES TO GO Next Page Name of Operation

First and Last Name Title PIES PROMOTION Save $10/case up to $250 on select pies! Mailing Address Valid January 1, 2021 – June 30, 2021

PRODUCT CASES REBATE City State Zip CODE PRODUCT NAME PURCHASED PER CASE TOTAL REBATE

Telephone 09285 Chef Pierre® Unbaked Fruits of the Forest Hi-Pie® x $10.00 =

09284 Chef Pierre® Unbaked Apple Razzberry Hi-Pie® x $10.00 = Email Check box to receive emails from the Sara Lee Frozen Bakery family of brands. 09289 Chef Pierre® Unbaked Strawberry Rhubarb Hi-Pie® x $10.00 =

Distributor Name Distributor City , State 07132 Chef Pierre® Unbaked Fruits of the Forest No Sugar Added Hi-Pie® x $10.00 =

07121 Chef Pierre® Strawberry Rhubarb Pie x $10.00 = TYPE OF OPERATION: (check one) 05485 Chef Pierre® Unbaked Peachberry Hi-Pie® x $10.00 =

Commercial Restaurants 09288 Chef Pierre® Unbaked Apple Cranberry Hi-Pie® x $10.00 = Traditional QSR/Fast Food Average Number of Bars & Taverns Meals Served Per Day 09290 Chef Pierre® Unbaked Dutch Apple Hi-Pie® x $10.00 = Fast Casual/Quick Casual Under 100 Meals Traditional Bakeries 100-299 09274 Chef Pierre® Dutch Apple Pie x $10.00 = Midscale/Family Dining 300-499 Farm Stands 500-599 09366 Chef Pierre® Dutch Apple Pre-Sliced Hi-Pie® x $10.00 = Casual Dining 600-999 Convenience Stores 1,000-1,999 09263 Chef Pierre® Wild Berry Blast with Zesty Lemon Crust Unbaked Hi-Pie® x $10.00 = Fine Dining 2,000-4,999 5,000 or more 09291 Chef Pierre® Chocolate Meringue Pie x $10.00 = Noncommercial/Beyond Restaurant/Onsite Feeding How did you hear about 07185 Chef Pierre® Chocolate Mint Cream Layer Pie x $10.00 = Business & Industry this program? Casinos/Gambling Sales Rep 09298 Chef Pierre® Crème de la Cream Cookies & Cream Pie x $10.00 = Hospitals Distributor Sales Rep Corrections Tradeshow 07160 Chef Pierre® Key West Lime Pie x $10.00 = Traditional Nursing Homes Website Supermarket Deli Email 07181 Chef Pierre® Chocolate Cream Layer Pie x $10.00 = Retirement Communities Other______Mass Merchandisers 05095 Chef Pierre® Chocolate Peanut Butter Silk Pie x $10.00 = Colleges & Universities Recreation 07180 Chef Pierre® Fruit de la Cream Strawberries & Cream Pie x $10.00 = Vending Airlines/Travel 09299 Chef Pierre® French Silk Pie x $10.00 = Office Coffee Service (OCS) Cruise Lines 07162 Chef Pierre® French Silk Pre-Sliced Pie x $10.00 = Stadiums/Arenas Lodging 05876 Chef Pierre® Crème de la Cream Coconut Pie x $10.00 =

07190 Chef Pierre® Crème de la Cream Coconut Pre-Sliced Pie x $10.00 = TO REDEEM: Online redemption encouraged. Photocopies accepted. TOTAL

Redeem online at www.fspromos4u.com/saralee and enter the Quick Access Code: H12021PIES or mail completed form to: TERMS & CONDITIONS: Valid only for product codes listed in this offer. Promotion period is January 1, 2021 – June 30, 2021. All items listed on this offer can be purchased at any time during the promotional period. Offer applies only to foodservice operators. One coupon/redemption per location or headquarters address. Headquarters may submit for multiple locations and request one combined rebate check; however, reporting must show individual store addresses and purchase information. This offer is Sara Lee Frozen Bakery not valid for school or military bids and operator members of Group Purchasing Organizations. Offer does not apply to Resale, Bid, Contract Business, National Accounts c/o H12021PIES and Franchise affiliated groups. Any other use constitutes fraud. Sara Lee Frozen Bakery Teams has final decision on the interpretation of the terms & conditions of this PO Box 2040 program and reserves the right to cancel this program at any time. Void where prohibited. Distributor invoices or tracking reports must accompany rebate form and Brownsdale, MN 55918 include Sara Lee Frozen Bakery item numbers, operator & distributor, business name and appropriate purchase dates. Submission must be postmarked by July 31, 2021. Allow 6-8 weeks for fulfillment. Not valid in conjunction with any other Sara Lee Frozen Bakery offer except the Sweet Perks Program. Limit $250.