5 Years of Location Award a Chronicle of the Industry

2014 2013 2012 2011 2010 Warsteiner Welt, Expo-Holzdach, Ullstein-Halle / axica, Olympiastadion, Warstein Hannover Axel-Springer-Passage, Berlin Berlin Berlin

5 years of Location Award A chronicle of the industry

get-together which has become Since 2010 the Location Award is a seal of the seal of quality for the home quality for top locations offering “that certain something”. With this chronicle, we as hosts, grown German event-industry. would like to warmly thank all our customers, our supporters, the participants and further interested persons without whom none of this would have been possible.

Frank Lienert & Dirk Alberts locationportale GmbH Location Award 2010 satis&fy goes location award Starting signal… With this ceremonious event the starting signal When Frank Lienert came to Each further event was a further development of On the 3rd of September, 2010 locationpor- of the Location Awards went off. More than 450 visit our offices in the summer the idea. We have always considered oourselves tale GmbH for the very first time awarded guests from the event and communication industry of 2010 to persuade us to to be part of the team with locationportale as the six best venues out of 6,000 event loca- celebrated together with the three nominated become a partner for the well as in the work of the jury, which we are contestants from each of the six well-chosen Location Award we were a bit constantly trying to improve. For us it is a terrific tions in Germany. The place of event was categories till the early morning hours. The after cautious at first. Does anybody experience to work within such an environment the Jesse Owens Lounge in the Olympic show-party in the legendary Trompete in the Lüt- really need such an award? where everyone is willing to learn. stadium Berlin. zowufer was a fine way to introduce out-of-town Does the industry really need and foreign guests to the thriving Berlin nightlife. something like this? Somehow The Location Award puts the place of the event in More than twelve-thousand users participated in however I could not help feel the focus, and this is then also the focus of the first open online-voting. Main supporters of it sounded quite interesting satis&fy: the technical implementation and the first hour were the Party Rent Group and the and I started to want to be creation of a concept, something which is very satis&fy AG. close to our hearts as our motto "The True Colours there. Thanks to a mindless statement from my of Events" means exactly this. We, of the Berlin side I suddenly found myself in the jury. satis&fy team, have been concentrating for a long And off it went! time in the comprehensive care of high-quality Already the first award in the Olympic Stadium of event-locations. The winners of the six categories 2010 Berlin was a really fine occasion, handpicked at its best: nominees, audience, location. The question Design-location Location for locationportale, Partyrent and satis&fy together major events about the benefit and the demand was answered AXICA – Kongress- for the Location Award – for us an ideal und Tagungszentrum, Convention Center very quickly in respect of the steady increase and constillation. It is great to be here and to welcome Berlin Messe Hannover interest in the Location Award. Today we are very you, dear guests. proud to have been present from the beginning and supporting the award ceremony. Uwe Buhrdorf, CEO satis&fy Berlin

About satis&fy Mobile-location Special-location De Boer Kai 10 – With unconventional ideas, real pioneer's mind and courageous concepts, often outside of the beaten track, Deutschland GmbH, The Floating Recklinghausen Experience, satis&fy as a supplier for event technology and event architecture, has reached the peak of the domestic event Hamburg business in Germany during the last 20 years. A reason for this is the business model. With the "one-stop solution" satis&fy has become a pre-curser as one of the first suppliers of the industry to provide a comprehensive approach in the customer care and project execution. This has been met with tremendous acceptance. Besides the classical event-technical services such as light, sound, picture, and stage technique satis&fy also bring event creation, fair construction and design literally “to the party” and their portfolio of products is further complemented by their own workshops and programming studios. In addition, satis&fy has Event-location Innovation & made a name for itself as a technical partner for numerous event locations, amongst which the Kongress- und up to 500 persons Technics Tagungscenter AXICA, the Berlin museums for Naturkunde and Kommunikation as well as the Kraftwerk in Palais am CocoonClub, Festungsgraben, Frankfurt am Main Berlin and the event location Fredenhagen in Offenbach who recently are also supplied by satis&fy. Over the last Berlin several years satis&fy, has become known for its ecologically sustainable and responsible event implementation.

KARBEN - WERNE - BERLIN - MÜNCHEN - HILVERSUM (NL) - PORTLAND (USA)

Foto Olympiastadion Berlin: Reiher & Seidel, Berlin www.satis-fy.com facebook.com/satisandfy Location Award 2011 Location Award 2012 Continuation ... It is not possible to imagine without…

This special event was already initiated the evening Now the third Location Award, already embedded in the rushing after party in the Adagio on the Potsdamer Platz. The The incredible feedback after the first before with an exclusive guided tour of the Mada- event-industry, was awarded on the 8th of September, 2012 significance of this event also has made itself noticeable in the Location Award meant a move was re- me Tussauds exhibition and afterwards a party in in the Berliner Ullstein Halle and Axel-Springer-Passage. The steady growing applicant‘s circle and the active participation quired for the second to Berlin’s premi- the Adagio on the Potsdamer Platz. evening before the guests met in the party-location Trompete in the online-voting. The invitation list had already grown to 500 guests on Lützowufer. The festival evening was rounded off with a um location the AXICA on the Pariser to cheer on the 24 nominated contestants across Platz 3 in Berlin on October 8th, 2011. eight categories. The winners from now on have the extra benefit of being able to use the awards The winners of the ten categories 2012 logo as seal of quality feature in their own corpo- Sustainability & Historic rate presentations. With a great party mood a per- Innovation location fectly produced network event took place in this 1st place: 1st place: evening between business, event service providers Malzfabrik, Berlin Kameha Suite (photo left) Frankfurt (photo left) and those running locations. 2nd place: 2nd place: Tempodrom, Berlin Casino Baden-Baden 3rd place: 3rd place: Unilever-Haus, Stage Theater des The winners of the eight categories Hamburg Westens, Berlin Design-location Hotel Mobile-location Event-location up event-locations to 500 persons 1st place: SIGN!, 1st place: Düsseldorf (photo left) 1st place: OCEANDIVA Flotte, 1st place: Nord Event 2nd place: Peppermint Kameha Grand Bonn Düsseldorf (photo left) Panoramadeck, Pavillon, Hannover (photo left) 2nd place: Hamburg (photo left) 3rd place: Au Quai 2nd place: Gastwerk Gourmet Liner, Berlin 2nd place: Event- und Eventlocation, Hotel, Hamburg 3rd place: Kulturscheune Hamburg 3rd place: Hotel Showtrain, Frankfurt Dagobertshausen Bayerischer Hof – 3rd place: Peppermint Blue Spa, Munich Pavillon, Hannover

Mobile-location Innovation & Design-location Meeting and Technics congress location 1st place: De Boer 1st place: Deutschland GmbH, 1st place: upper east, Langen Foundation, 1st place: Recklinghausen Hamburg (photo left) Neuss (photo left) CCD Congress Center (photo left) 2nd place: 2nd place: Düsseldorf (photo left) 2nd place: Losberger Kulturzentrum E-Werk, upside east®, 2nd place: GmbH, Bad Rappenau Erlangen Munich Congress Park Hanau 3rd place: 3rd place: 3rd place: 3rd place: OCEANDIVA Flotte, H1 Club & Lounge, Sony Center am Quadriga Forum, Düsseldorf Hamburg Potsdamer Platz, Berlin Berlin

Event-location Special Location for Temporary facilities up to 500 persons theme-locations major events 1st place: 1st place: Humboldt 1st place: 1st place: Kaiser-Alm, Carré, Berlin (photo left) Filmpark Babelsberg, EXPO-Holzdach, Munich (photo left) 2nd place: Potsdam (photo left) Hannover (photo left) 2nd place: CUBE- Alte Hagenbeck‘sche 2nd place: 2nd place: Solution, Cologne Dressurhalle, Hamburg Science Center Berlin Olympiastadion Berlin 3rd place: 3rd place: Penthouse 3rd place: 3rd place: Losberger GmbH,

Elb-Panorama, Erlebnis-Zoo Hannover O2 World Hamburg Bad Rappenau Hamburg

Location for Meeting and Hotel event-location Special major events congress locations theme-locations 1st place: 1st place: 1st place: Fairmont Hotel 1st place: Senckenberg Alte Federnfabrik, DAS WORMSER Vier Jahreszeiten, Naturmuseum, Düsseldorf (photo left) TAGUNGSZENTRUM, Hamburg (photo left) Frankfurt (photo left) 2nd place: LANXESS Worms (photo left) 2nd place: 2nd place: Auto & arena, Cologne 2nd place: Althoff Grandhotel Technik MUSEUM 3rd place: Glaspalast Ullstein-Halle, Berlin Schloss Bensberg, SINSHEIM – Arena des Erfolges, 3rd place: Allianz Bergisch Gladbach 3rd place: Bullyversum Sindelfingen Arena, Munich 3rd place: nhow, Berlin – Bavaria Filmstadt, Geiselgasteig Location Award 2013 The best locations under one roof

In an open online-voting system the users could vote which Special theme-location Hotel event-location On October 17th, 2013 the presentation of three applicants in each category they would like to nominate the Location Award took place for the first for the Location Award in 2013. The expert‘s jury had deter- time in Hannover – under the roof of the Ex- mined the prizewinners according to strict criteria. Beside the specific criteria in each category, general factors were evalua- po-Holzdach of the Deutsche Messe AG. This ted, such as additional services for events, external appearance, time nine categories celebrated the wealth of flexibility, design, logistics, environmental sustainability, the German event industry. technology and the level of innovation of the location.

1st place: Zoo Leipzig 2nd place: FC Bayern 3rd place: Klimahaus® 1st place: Fort 2nd place: Lindner 3rd place: ATLANTIC GmbH, Eventbereich Erlebniswelt, Bremerhaven 8°Ost Malakoff des Hyatt Park-Hotel Hagenbeck, Congress Hotel Essen The winners of the ten categories 2013 im Gondwanaland(left) Munich (top right) (downright) Regency, Mainz (left) Hamburg (top right) (downright)

Mobile-locations & temporary facilities Design-locations Meeting and event-location up to 500 persons Meeting, event- and congress-location over 500 persons

1st place: 2nd place: 3rd place: Eventschiff 1st place: 2nd place: 3rd place: 1st place: 2nd place: 3rd place: Apostelhalle / 1st place: 2nd place: 3rd place: Stage Dinner in the sky (left) Mobile Eventhalle MS RheinFantasie BMW Welt, PLENUM im AXICA, SIGN! Medienhafen, SIGNAL IDUNA PARK, Hofgut Dagoberts- Restaurant XII Apostel, Eurogress Aachen Cafe Moskau, Theater am Potsdamer Palas (top right) (downright) Munich (left) Berlin (top right) Düsseldorf (downright) Dortmund (left) hausen (top right) Hannover (downright) (left) Berlin (top right) Platz, Berlin (downright)

Locations for major events over 1.000 persons Historic locations & locations of the industrial culture Sustainability & Innovation Newcomer

1st place: 2nd place: 3rd place: Hotel & 1st place: 2nd place: 3rd place: 1st place: 2nd place: BESONDE- 3rd place: Hotel 1st place: Schloss 2nd place: place: QUANTUM, AREAL BÖHLER, Waldbühne Berlin Freizeitpark Dorf Colosseum Theater, ACO Hospitality, Althoff Schlosshotel Scandic Hamburg RE ORTE – Umweltfo- Schloss Montabaur Herrenhausen, ziegelei101, Phatasialand Brühl Düsseldorf (left) (top right) Münsterland (downright) Essen (left) Rendsburg (top right) Lerbach (downright) Emporio (left) rum, Berlin (top right) (downright) Hannover (left) Munich (top right) 3rd (downright)

Expert jury 2013

We also would like to thank all members of the jury from the last years! Manuela Thomsen Colja M. Dams Uwe Buhrdorf Michael Hosang Claudius Colsman Carsten K. Rath Christian Thorsten Neumann Peter Blach Elmar Funke Consultant, CEO, VOK DAMS, CEO, Owner, Head of Events and Service Excellence Seidenstücker CEO, Project Developer, Lawyer, Funke Müller Deutscher Sparkassen- Agency for Events + satis&fy AG, Berlin Studieninstitut für Group Communica- expert Chairman, noi! Event & Catering AktivMedia GmbH Raimann, Corporate und Giroverband e.V Live-Marketing Kommunikation tions, Volkswagen AG JOKE Event AG GmbH & Co. KG Counsel of the jury Innovation Award Winner: Stadion An der Winner: WECC – Alten Försterei Westhafen Event & Location Award 2014 Award for the most ext- Convention Center raordinary idea Award for the best (Living room World Cup video animation Yes can this be Wa(h)r Stein? 2014)

On September 25th, 2014 for the 5th time Hotel event-location Locations for major events over 1.000 persons Historic locations & locations of the industrial culture the popular Location Awards were extended to be awarded in eleven categories. Further- more two innovation prizes were awarded. The Warsteiner Welt offered the fitting venue for this anniversary award.

Winner: Nominee : Nominee : Winner: Nominee : Nominee : Winner: Nominee : Nominee : Estrel Berlin (left) Sofitel Munich Bayer- Yachthafenresidenz Schuppen 52 (left) Flughafen Tempelhof Tempodrom Historische Stadthalle Altonaer Fischauktions UNESCO-Welterbe The winners of the eleven categories 2014 post (top right) Hohe Düne (downright) (top right) (downright) Wuppertal (left) halle (top right) Zollverein (downright)

Temporary facilities & Tent structures Design-locations Special theme-locations / Locations for brand worlds Stadiums / Arenas / Multifunctional Halls

Winner: Nominee : Nominee : Winner: Nominee : Nominee : Winner: Winner: Nominee : Winner: Nominee : Nominee : ZENDOME (left) Humboldt Box Berlin Schuhbecks teatro SANAA-Gebäude (left) Langen Foundation Science Center Berlin BMW Museum Hamburger Bahnhof – Porsche Museum Olympiastadion BayArena (top right) Mercedes-Benz Arena (top right) (downright) Raketenstation (top right) (downright) (left) Museum für Gegenwart, (downright) Berlin GmbH (left) (downright) Berlin (top right)

Event-locations up to 300 persons Meeting-locations Gastronomy event-locations Mobile-Locations

Winner: Nominee : Nominee : Winner: Oktogon Nominee : Nominee : Mercure Winner: Restaurant Nominee : Nominee : Winner: Nominee : Nominee : OCEAN- Umspannwerk Panorama 2962 Theater Kehrwieder Zeche Zollverein Humboldt Carré Tagungs- & Landhotel XII Apostel – Apostel- Arminius-Markthalle Hard Rock Cafe Color Line GmbH Cap San Diego DIVA Deutschland Alexanderplatz (left) (top right) (downright) Essen (left) (top right) Krefeld (downright) halle Hannover (left) (top right) Hamburg (downright) (left) (top right) GmbH (downright) Expertenjury 2014

Manuela Thomsen Uwe Buhrdorf Colja M. Dams Michael Hosang Christian Thorsten Neumann Peter Blach Claudius Colsman Carsten Kritz Matthias Holst Nadja Kahn Elmar Funke Consultant, CEO, CEO, VOK DAMS, Owner, Seidenstücker CEO, Project Developer, Head of Events and CEO, Welcome Hotels Director and Managing Partner, Lawyer, Funke Müller Deutscher Sparkassen- satis&fy AG, Berlin Agency for Events + Studieninstitut für Chairman, noi! Event & Catering AktivMedia GmbH Group Communica- Authorised Officer, KahnEvents GmbH Raimann, Corporate und Giroverband e.V. Live-Marketing Kommunikation JOKE Event AG GmbH & Co. KG tions, Volkswagen AG fischerAppelt, live Counsel of the jury marketing GmbH Locations for up to 6.000 persons www.welcome-eventlocations.com

Application, voting, jury judgment The fair way to fame New selection procedure in 2014

In contrast to the open online-voting experienced in the previous years in 2014 for the first time the more than 500 submitted applications were evalua- ted by event planners within companies, from event agencies and associations as well as from experts of the event industry. In the next step, event experts then employed a points system to evaluate the applicants. These event experts had been pre-qualified by virtue of an online-registration system whereby they had to Simply nearer at the event: submit information referring to company, agency or Eps Flexotels at the Location Award 2014 association they belong to as well as branch affiliati- on and the number of events carried out per year. At the end 1,800 event planners delivered 5,000  BARRIERS  LAWN PROTECTION votes. The result of this evaluation was three nominees for each category. The 11-strong expert jury selected the winners from the nominees through a multi-stage procedure. In the first step the experts judged the locations with the help of more detailed evaluation forms. These were tuned to consider contents   ROOM SYSTEMS SEATING & STANDS to the specific features of each single category enabling a differentiated judgment. The possibilities of utilisation, the infrastructure, the representation For your event just the best… on the internet and the explanatory power of the presentation documents, for example, belonged to the assessment criteria. According to category concerned, features such as  HEAVY DUTY SYSTEMS  SITE MATERIAL sustainability, uniqueness, flexibility, design, size and history of the location were noted on the evaluation forms of the jury. Also ghost event inquiries were sent out to test the locations under almost … infrastructure and service from eps real conditions. Finally, selected jury members visi- In order that your concert, festival or event will be a great success. ted well-chosen locations to further get a personal And what can we do for you? Please contact us! impression. At the final jury meeting the experts arduously consulted on each category – until in the end the eleven best locations of 2014 were certain!

Office Köln Office München Office Berlin Zum Frenser Feld 1 Talangerstr. 5 Herzbergstr. 122-123 More information: 50127 Bergheim 82152 Krailling 10365 Berlin www.eps.net [email protected] [email protected] [email protected] Tel. +49 2271 995 44 00 Tel. +49 89 89 444 555 Tel. +49 30 25 700 833 eps_Anzeige_Flexotel_190x136mm_032015_2.indd 1 05.03.15 18:15 Customer Testimonials (extracts) User Testimonials (extracts) locationportale GmbH Scharf As a search-engine for event-locations In the case of a location research auf Locations berlin-locations.info offers high value not locationportale.de is always the Find and ? only for us but also for our customers. The first choice for us. The content is very clearly structured ® presentation of our location via the portal and very well illustrated. The description of the locations helps us to create a very positive image of reflects the most essential content, crucial to making the be found Benefits for the user of our portals… the venue and our catering-service. right choice. A completely successful and effective tool which is fun to work with. locationportale GmbH, the engine of • Well-structured navigation with a clear user guidance Leander Roerdink-Veldboom the Location Award, brings together • Simple and convenient opportunities to compare the venues Head of Department Kitchen and Cateringservice, KaDeWe Berlin Wolfgang Altenstrasser • High content of information by theme specific presentations which Director location provider and service compa- hamburg-locations.com is one of are ideally processed; visually and textually the most important event-platforms nies of the event-industry with their • Quick and direct approach to the providers is possible in Hamburg. The inquiries are very You are doing a great job. The portals are customers. • No annoying or time consuming Log-in or registration necessary precise due to the predetermined search criteria and top, very well cared for and constantly featu- Benefits for the advertising customer… therefore have a high hit rate. The portal is user-friendly ring new destinations and locations. You are

We are offering tailor-made online-marke- and has a high retrievability with Google. Alterations are a huge support in our work. Keep it up! locationportale.de • Leading presence of our portals in the search engines, primarily ting concepts for venues of any kind. The updated very prompt. Google principles are an optimum positioning Kristin Neumann • Completely up-to-date as content, e.g. text, pictures and PDF’s can Anne-Maria Gehlhar in the net, a user oriented navigation, Head of Conference Management, east Group be exchanged or updated at any time free of charge and on short Senior Project Manager a first-class appearance and the notice. theme-specific presentation of frankfurt-locations.com For a successful event you need to • The visual and graphical interface of our portal reflects our high the locations. is the perfect online-plat- have the best event-location. To ensu- standard of quality locationportale GmbH opera- form for marketing the Congress Park Hanau (CPH). We re we offer a perfect event framework • The user can get in direct contact with the provider, no time- tes a portal for the nationwide are using in a targeted way by virtue of the regular news- to our customers over and over again, delaying placement, no commission and no hidden expenses search of locations Germany- letter of locationportale. The CPH has positioned itself we always turn to the services and possibilities of locati- • Exemplary presentation of the location wide as well as specific portals in Hannover, very well not least because of the participation of the onportale.de. Many thanks for that! • Individual and competent consulting via our dedicated team Cologne, Düsseldorf, Berlin, Munich, Stuttgart, Location Award. We have noticed a significant increase Braunschweig, Frankfurt and the metropolitan regi- in direct inquiries and a continuously increasing access to Manuela Schmidt on of the Ruhr district. our website. i.V. Sabine Maiwald-Wolf, Head of Education & Events Manageress of Sales / Authorized Representative For further information please visit: www.locationportale.de | www.deutschland-locations.info | www.location-award.de

RAUMWUNDER HANNOVER The secret to making your event a success! Planning your next event?

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Are you curious? facebook.com/deboerzelte twitter.com/deboerzelte youtube.com/deboerzelte pinterest.com/deboerzelte Essential We like to thank our partners

Founding Partners

The Party Rent Group as a certified satis&fy, one of the leading European The Mise en Place Group is one of the logistic company has supported the full-service provider in the field of event most successful companies in the sector Location Award since 2010 with a pro- technology and event architecture has of personnel services. The commitment fessional service and the most modern been the technical partner of the Locati- of the Mise en Place Group plus the event-equipment. on Award since 2010. quality of their employees are the gua- rantor for a successful event.

Agency of the Location Award – Aktiv Events The Aktiv Events GmbH supports the Location Award as the implementing event agency and ensuring a smooth functioning of all subsections in 2012, 2013 and 2014. We are very pleased to have had such a professional agency at our side. Aktiv Events has been significantly involved in the success of the award evening. Anzeige partyrent.com More than an award!

Five years of Location Award I am delighted that Party Rent have been a partner – this means more than five from the first hour and also that I personally can once high-carat evenings for the more can contribute to support this so important event event- and communication in 2015. After the impressive staging and the logistic industry. This means much performance in Warstein I am extremely excited to be more than some simple award part of the legacy the Award will create this year. ceremonies. In the previous host locations Berlin, Hanno- By now my special thanks are due for all those who ver or Warstein it was more send their location into the race and apply for a Locati- than that. on Award. By your engagement the whole variety of the industry becomes visible – and also the unusual quality. The Location Award has established itself as THE quality seal in one of the largest and most competitive event markets in the world, and that within just a few years! With this ambitious claim the Location Award continues to contribute their part to the sustainability and conti- nued success of our industry. Stephan Mahnecke Party Rent Group … as well as all further supporters in the last years.

Location Award 2015-neuer text.indd 1 16.03.2015 11:55:38 Facing future together! Facing the Facing the www.fiylo.com locationportale GmbH fiylo, brand new of

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