Seth Rogen Tapped As Master For The “ CENTRAL Roast Of ”

" Roast of James Franco" to Premiere on Sunday 8 September at 10pm

COMEDY CENTRAL UK has announced that has been named Roast Master for the "COMEDY CENTRAL Roast of James Franco." The event (#FrancoRoast) will tape at Culver Studios on August 18 and premiere in the UK on Sunday 8 September at 10pm.

Since first teaming up in 1999 on the cult-favourite television series "Freaks and Geeks," Franco and Rogen have collaborated on some of today's most outrageous and quotable movies including "," "Pineapple Express" and the forthcoming "The Interview."

The "COMEDY CENTRAL Roast Of James Franco" will be executive produced by Joel Gallen from Tenth Planet Productions, who also served as Executive Producer and Director of the COMEDY CENTRAL Roasts Of Rosanne Barr, , and , as well as the Emmy®- nominated "COMEDY CENTRAL Roast Of ." Jonas Larsen is the Executive in Charge for the network.

Notes to Editors:

About Comedy Central UK:

Comedy Central is a leading Pay TV General Entertainment channel and is part of Viacom International Media Networks (VIMN). A joint venture between VIMN (75%) and BSkyB (25%), Comedy Central airs on the Sky and Virgin Media platforms. Comedy Central launched in the UK in April 2009 and has since grown by a phenomenal 82%. The channel broadcasts a mix of hit US acquisitions and original UK productions targeting a 16-34 year-old audience. Popular shows include , Anger Management, Friends, , , Mike & Molly, Tosh.0 and Whitney. In 2012 Comedy Central aired its first local commission Threesome which received both critical acclaim and high ratings. A subsequent series followed as well as the channel’s second commission Alternative Comedy Experience. Other commissions set to debut in 2013 include Seann Walsh World and Big Bad World. In addition to the main Comedy Central channel are Comedy Central +1, Comedy Central Extra and Comedy Central Extra +1 providing audiences with further viewing opportunities and more fantastic content.