THE MARKET The document industry is transitioning to digital systems, to color, and to an increased reliance on electronic documents. Increasingly, businesses are creating and storing documents digitally and using the Internet to exchange electronic docu­ ments. Xerox believes these trends play to the strengths of the Xerox product and service offer­ ings and represent opportunities for future growth in the $132 billion market that Xerox serves.

ACHIEVEMENTS Xerox has garnered attention for its leadership, not only for its business practices, but for its work in diversity, corporate citizenship, and sus­ tainability. In 2008 the company received some 230 awards from industry groups and media around the world. In 2007 Xerox was awarded the United States National Medal of Technology, one of the highest distinctions a technology com­ pany can receive. Among some of the recognitions the company has received, Xerox ranked fourth among Fortune’s Most Admired Companies in the com­ puter industry in 2009. Also, Ursula Burns, Xerox chairman and CEO, ranked ninth on Fortune’s Most Powerful Women list and is on Forbes’ 100 Most Powerful Women list. Xerox also appeared on Black Enterprise magazine’s list of the 40 Best Companies for Diversity. In 2008 Xerox was positioned in the Leaders’ Quadrant in industry analyst firm Gartner’s xerography and invent new technologies, some Xerox provides software and workflow solutions Magic Quadrant for Managed Print Ser­vices and of which continue to define today’s digital world: with which businesses can easily and affordably for multifunction printers. The company is listed print books, create personalized documents The Ethernet on the Dow Jones and KLD Sustainability for their customers, and scan and route digital Indices. Xerox is the first technology company to • Prototype of the personal computer inter­ information. Xerox’s services expertise is be named a Per­formance Track Corporate Leader facing with a computer mouse unmatched and includes helping businesses by the U.S. Envi­ron­mental Protection Agency. • Icon and window-based computing develop online document archives, analyzing The company also earned a perfect score from how employees can most efficiently share docu­ the Human Rights Campaign on its 2009 • Laser printing ments and knowledge in the office, operating in- Corporate Equality Index. • The fax machine house print shops or mailrooms, and building Web-based processes for personalizing direct HISTORY • Print-on-Demand technology mail, invoices, brochures, and more. Xerox also Xerox was founded in 1906 as the Haloid Com­ offers software, support, and supplies, such as pany. The Haloid Company — which later THE PRODUCT toner, paper, and ink. became Haloid Xerox, then Xerox — manufac­ Xerox is a $22 billion technology and services tured and sold photographic paper. enterprise and a leader in the global document mar­ RECENT DEVELOPMENTS After World War II, the company’s young ket. Xerox develops, manufactures, markets, ser­ Through its 2009 acquisition of Affiliated president, Joseph C. Wilson, focused his com­ vices, and finances a complete range of document Computer Services, Xerox is now the world’s pany’s energy on a newly acquired technology: equipment, software, solutions, and services. leading enterprise for business process and xerography. Haloid invested all its resources to Xerox provides the document industry’s broad­ document management, offering global services improve the crude, dirty, time-consuming xero­ est portfolio of document systems and services for from claims reimbursement and automated toll graphic process. In 1959 the years of investment businesses of any size. Digital systems include transaction to customer care centers and HR ben­ paid off with the unveiling of the first office high-end printing and publishing systems; digital efits management. copier, which cleanly and efficiently produced presses; advanced and basic multifunctional To further strengthen distribution capacity, copies with just the touch of a button. This initial devices (MFDs) that can print, copy, scan, and fax; Xerox has completed several other acquisitions as success funded more research to both refine and laser and solid-ink printers and fax machines. well in recent years. Xerox acquired Veenman

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Xerox believes that sustainability is not just a nice thing to do. It’s about Preserving biodiversity and the world’s forests. Xerox works with valuing Xerox employees and communities, preserving the environment, its customers, suppliers, and other stakeholders to support the and returning value to Xerox shareholders . . . now and for the future. development of a sustainable paper cycle through paper-sourcing For 40 years, a focus on green innovation has enabled Xerox to guidelines, environmentally sound paper offerings, and products introduce the first office equipment with automatic power-down mode and services that decrease offices’ dependency on paper. Xerox’s and two-sided copying. Xerox helped create the EPA’s ENERGY STAR three-year, $1 million partnership with the Nature Conservancy is program and has since launched over 500 products meeting that pro- strengthening and advancing practices used to conserve the gram’s increasingly stringent standards. Xerox’s solid-ink technology world’s forests. reduces waste by 90 percent compared to color laser printing, and its breakthrough High-Yield Business paper uses half the trees of conven- Preserving clean air and water. Xerox strives to eliminate the use tional office paper. of toxic materials throughout the supply chain. Xerox has reduced Looking to the future, Xerox is aligning efforts around four commit- emissions of regulated pollutants by 94 percent since 1991 and is ment areas where Xerox will innovate and partner to build a more sus- working to improve working conditions and reduce environmental tainable business: impacts in the electronics supply chain through its membership in the Electronics Industry Citizenship Coalition. Climate protection and energy reduction. Xerox invests in technolo- gies that reduce the carbon footprint of its operations and the Preventing and managing waste. Xerox’s goal is to produce waste- document-management solutions it offers to its customers. Xerox is free products in waste-free facilities that promote waste-free cus- on track to achieve a 25 percent reduction in company-wide carbon tomer workplaces. Xerox diverts over 100 million pounds of waste emissions from 2002 to 2012. Xerox’s Sustainability Calculator — an from landfills annually with its recycling and remanufacturing pro- industry first — helps its customers measure and reduce the envi- grams. Since 1991 Xerox has diverted over 2 billion pounds of waste. ronmental footprint of their office. To Xerox, sustainable development is a race with no finish line.

B.V., expanding its reach into the small and mid- Festival, as well as Ducati racing in Europe and a size business market in the Netherlands. co-marketing relationship with NBC Universal. Global Imaging Systems Inc. (GIS) acquired Xerox has also been a major sponsor of the Saxon Business Sys­tems, an office equipment University of Notre Dame athletics program, supplier with offices throughout Florida, and aligning the brand with highly ethical, winning three smaller acquisitions: Better Quality teams across multiple sports. As part of this pro­

XOX7L48059a13_v.qxdBusiness 2/4/08 6:38 PM PageSystems, 1 Precision Copier Service Inc. gram, Xerox also works with the university on DBA Sierra Office Solutions, and Inland minority scholarship programs and work experi­

8.625" Business Systems of Chico.8.25" Xerox acquired GIS, ences for women engineers. 7" As a major sponsor of the FBR Phoenix Open, Xerox has assisted the organizers of this customers and helps them to sense Xerox’s pas­ event, a charitable group called the Thunderbirds, sion for business. in raising more than $36 million for hundreds of Connected. Xerox is aware and focused on charities since 2003. relationships, demonstrating its relevance to its Xerox’s title sponsorship of the Xerox customers’ businesses for today and tomorrow. Rochester International Jazz Festival also has a Human. Xerox is real and personal, showing strong community relations component, includ­ others that Xerox is approachable as individuals ing charitable contributions for scholarship pro­ and as an organization. grams at the University of Rochester’s acclaimed 9.75" 10.5" 11.25" Eastman School of Music. THINGS YOU DIDN’T KNOW ABOUT In all these endeavors and related customer XEROX events, Xerox seeks to leverage experiential mar­ Xerox announces color prints for the same price as keting as a competitive differentiator for the black and white. Now with the Phaser® 8860, making the move to color really is a no-brainer. Checkmate. brand and the business. Xerox Color. It makes business sense. m Because Xerox has been in business for

Black and white prints used to have one big and white, too: 30 ppm. The solid ink Phaser 8860 more than half a century, many people advantage over color. Cost. But now, Xerox levels is surprising in other ways, too: it saves up to 50% the playing field with the Phaser 8860 network on color consumables over 3 years* and creates 90% BRAND VALUES color printer. It prints color for the exact same less waste than typical color laser printers. So don’t think of the company as a copier com- price you’ve always paid to print in black and shy away from color, embrace it. After all, it’s a move Phaser® 8860 white. Print speed is exactly the same as black Color Printer any budget can easily accommodate. Brilliant. Savvy. Xerox believes its deep understanding and pany when, in fact, the company special- pragmatic approach toward its customers uncov­ xerox.com/checkmate 1-800-ASK-XEROX izes in document management. From

©2008 XEROX CORPORATION. All rights reserved. XEROX®, sphere symbol, Phaser® and Xerox Color. It makes business sense are trademarks of XEROX CORPORATION in the United States and/or other countries. *Based on a 4,000-page print volume per month when compared to HP and Lexmark using own-brand consumables. ers the insights that competitors don’t see. desktop printers and multifunction office Enterprising. Xerox believes its proactive, systems to high-speed color presses, a provider of office technology for small and hard-working, and action-oriented attitude outsourcing, and digital imaging, Xerox

midPUBLICATIONS:-size business in JOB#:theXOX-XMP-M70805A_REV United States. allows it to experiment and take intelligent risks. Sports Illustrated, DESCRIPTION: Winning Color New Pg provides the industry’s broadest portfo- BusinessWeek, BLEED: 8.625" x 11.25" CIO, The Economist, TRIM: 8.25" x 10.5" Forbes, Fortune, SAFETY: 7" x 9.75" Straightforward. Xerox believes its truthful Harvard Business Review, GUTTER: lio of document services and systems for MIT Technology Review, PUBLICATION: << See Publication List << AD: Greg Elkins 8-3759 Time Business, CW: Mike Macina 8-3639 PROMOTIONNewsweek, Business Plus, ACCT MNGR: MariaJose Crespo 8-3337 and transparent nature enables others to work US News & World Report ART BUYER: Veronica Tyson-Strait 8-3193 businesses of any size. PRINT PROD: Tom Stocks 8-3941 PROJ MNGR: Linda Holmes 8-4121 Experiential marketingThis advertisement prepared isby Young & aRubicam, key N.Y. component of easily with the company. CLIENT: Xerox STUDIO#: 7L48059 JOB#: XOX-XMP-M70805A_REV BILLING#: XOX-XMP-M70725 FILE NAME: XOX7L48059a13_v.qxd Page #: 1 m Almost without exception, Xerox’s services OPERATOR:Xerox’s rjm SAVED: brand 1/31/08 - 2:40 PM strategy,PREV OP: el includingCREATED: 6/4/07 - 4:54 PM a global initia­ Dependable. Xerox believes its dedication HANDLING#: 32.0 PRINT SCALE: 92% DOC PATH: Retouching:Clients:Xerox:7L48059_XOX-XMP_M70805A:Latest Files:XOX7L48059a:XOX7L48059a13_v.qxd FONTS: HelveticaNeue BoldCond, HelveticaNeue Condensed, Xerox Sans, Xerox Sans Bold, Xerox Sans ExtraBold, Xerox Sans Light business and office document solutions COLORS:tiveBlack, Cyan, Magenta,that Yellow connects clients and prospects to the and accountability for its actions build relation­ Xerox brand in personally relevant and compelling ships in which its clients can trust. are routinely helping customers take 25 ways while demonstrating strong corporate citizen­ Open. Xerox is flexible and receptive, dem­ percent or more of the cost out of manag- ship. Among Xerox’s major sponsorship platforms onstrating that Xerox is trustworthy and willing ing information, content, and documents. are long-standing, multiyear relationships with the to listen to its customers. Xerox’s services business generated University of Notre Dame, the FBR Phoenix Vibrant. Xerox is colorful and energetic, $3.5 billion in annuity revenue in 2008. Open, and the Xerox Rochester International Jazz which builds an emotional relationship with its

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