SAP Platform Your Innovation Platform in the Cloud

CUSTOMER Key Market Trends

“Gartner predicts that, by 2025, every industry will be transformed by digital business.” Gartner Top 10 Strategic Technology Trends for 2016

“In 2019, companies will deploy ear-worn wearables, with AI enabled voice interface, as digital assistants for customer-facing roles” IDC 2016

“By 2020, all enterprises’ performance will be measured by a demanding new set of digital transformation-driven benchmarks, requiring 20%-100% or better improvements in KPIs.”

IDC 2016

SAP Historical customer is the CIO, however the business stakeholders have gained power and demanding more / faster innovation driving them to SaaS and niche solutions.

© 2017 SAP SE or an SAP affiliate company. All rights reserved. 2 Key business drivers for digital transformation

© 2017 SAP SE or an SAP affiliate company. All rights reserved. 3 Bi-Modal IT

How to steer your company? How to engage?

Mode 1 Mode 2

How to run your How to sense? company?

Setting the foundation 1 1 0 0 How to decide? 0 1 1 1 1 0 0 1 1 0 0 1 © 2017 SAP SE or an SAP affiliate company. All rights reserved. 4 Digitization: Companies become a software-driven company by

Automation Collaboration of the Future Big Data Integration Mobile (Business Processes)

Intelligently connecting People, Things and Businesses

APIs Machine Learning Natural IoT Networks Language Microservices Real-time Analytics

© 2017 SAP SE or an SAP affiliate company. All rights reserved. 5 The right digital technologies enables organizations to be:

Agile Optimized Digital

For their digital transformation journey

© 2017 SAP SE or an SAP affiliate company. All rights reserved. 6 Agile business

• Adaptable to new business challenges

• Masters faster time-to-market practices

• Flexible IT and business processes

• Innovates quickly and often

• Organizationally ready for seismic and small shifts

© 2017 SAP SE or an SAP affiliate company. All rights reserved. 7 © 2017 SAP SE or an SAP affiliate company. All rights reserved. Public 7 Optimized enterprise

• Efficient

• Integrated business processes and workflows

• Integrated IT landscape

• Global expansion-ready

• Enterprise-ready

• Scalable for business needs

• Best practices are readily implemented

© 2017 SAP SE or an SAP affiliate company. All rights reserved. 8 © 2017 SAP SE or an SAP affiliate company. All rights reserved. Public 8 Digital enterprise

• Drives new opportunities with a digital edge using - of Things, big data, bots, machine learning

• Innovative business processes with latest technologies

• Manages volumes of omni-channel transactions

• Engages with customers, employees and partners where, when and how using self-service

• Social

© 2017 SAP SE or an SAP affiliate company. All rights reserved. 9 © 2017 SAP SE or an SAP affiliate company. All rights reserved. Public 9 SAP Cloud Platform the enterprise platform-as-a-Service for leading digital innovation

AGILE OPTIMIZED DIGITAL

Power your AGILE business with OPTIMIZE business processes for Innovate rapidly on a cloud the ability to quickly extend and maximum gain by connecting your platform with machine learning, big personalize existing cloud and on- cloud and on-prem apps and data, Internet of Things prem apps regardless of vendor integrating your entire IT landscape technologies that simplify building applications – with choice in cloud and business processes DIGITAL apps to solve new providers, open and common problems, engage all customers, development languages employees and drive new revenue

© 2017 SAP SE or an SAP affiliate company. All rights reserved. 10 SAP Cloud Platform Become AGILE by extending Cloud and On-Premises Apps

Achieve business Extend current cloud apps to add new features and agility by leveraging personalization unique to the business, its people and goals and extending your Transform your current on-premises applications into current applications beautiful, mobile-ready apps for your employees, customers and partners

Achieve measurable results with pre-built app extensions created by SAP and our partners

ZS Associates uses SAP Cloud Platform to extend the functionality of SAP SuccessFactors Employee Central to have greater confidence in company data and establish a strong foundation for analytics.

© 2017 SAP SE or an SAP affiliate company. All rights reserved. 11 SAP Cloud Platform OPTIMIZE business processes by integrating your apps and data

Optimize business Connect your apps, data, and business processes— processes by regardless of who built them or where they are deployed reducing data silos Deliver the right information and business processes into and operational the right hands on the right device at the right time inefficiencies Integrate on-premises and cloud applications to deliver hybrid clouds with real-time data and event streams

Owens-Illinois, the world’s leading glass packing manufacturer, uses SAP Cloud Platform to achieve cost effective and secure exchange of business-to-government (B2G) e-invoices for legal and tax compliance in Peru.

© 2017 SAP SE or an SAP affiliate company. All rights reserved. 12 SAP Cloud Platform Become DIGITAL with innovative technologies and apps

Innovate and build Build innovative apps to meet new challenges, attract new digital cloud apps customers and drive new revenue opportunities using open Develop using open standards such as Java, Python, Node.js standards as we incorporate and OpenStack technology into SAP Cloud Platform

Create native apps and deploy to any smart phone, tablet, and computer

B. Braun opted for the SAP Cloud Platform and SAP Fiori for iOS to develop an iOS app that scans, tracks a digital twin of each surgical instrument ensuring its availability when needed but also replacing a labor and paper intensive process. .

© 2017 SAP SE or an SAP affiliate company. All rights reserved. 13 What is SAP Cloud Platform? SAP’s Modular Suite

SAP Fiori SAP Cloud Platform Integration

SAP BusinessObjects Cloud & SAP Digital Boardroom Customer SAP Cloud Specific and 3rd Party Applications Applications

Marketplace Business Services

APIs Integration Security Mobile UX Collaboration Big Data Machine Learning IoT Services Services Services Services Services Services Services Services SAP S/4HANA SAP Open Source Runtimes (e.g. Java, Python, R, Go, Scala) BW/4HANA SAP Cloud Platform SAP HANA Open Source Storage SAP Vora (e.g. PostgreSQL, Mongo, Redis, …) SAP Cloud Platform – Platform for SAP Leonardo applications

IOT Analytics

Cloud Platform

Machine Learning Big Data Design Thinking

Connected Data Intelligence

© 2017 SAP SE or an SAP affiliate company. All rights reserved. 16 SAP Cloud Platform: multi-cloud architecture

SAP Cloud Platform on SAP Cloud Platform on Google Cloud Platform2 AWS

SAP Cloud Platform

SAP Cloud Platform on SAP Cloud Platform on Azure1 more IaaS providers Coming Soon

1 in Beta 2 – preview Showcase Data centers build-out (2017) Disclaimer: Dates are subject to change and considerable delays may be introduced due to unforeseen circumstances.

Region/ Location Status Ashburn, NA operational Amsterdam Moscow Phoenix, NA operational Toronto Frankfurt St. Leon-Rot Amsterdam, EU operational Ashburn Tokyo Rot, EU operational US West Phoenix US East Shanghai Sydney, ANZ operational Dubai Tokyo, APJ operational Shanghai, APJ operational Dubai, EMEA Q1/2018 Moscow, Asia Q3/2017 Toronto, NA Q3/2017 Sao Paulo, LATAM Q4/2017 Sao Paulo AWS, EU operational AWS, NA operational Sydney Azure, NA (beta) operational

SAP DC operational SAP DC planned 1 2 AWS CF Azure CF 1) BETA , 2) planned innovations / future direction

© 2017 SAP SE or an SAP affiliate company. All rights reserved Customer SAP Cloud Platform The enterprise capabilities you need to be agile, optimized and digital

Collaboration User Experience Integration Internet of Things Analytics Machine Learning

Security Mobile Data & Storage Business Services Dev & Ops Multi-Cloud

© 2017 SAP SE or an SAP affiliate company. All rights reserved. 19 SAP Cloud Platform The Platform-as-a-Service powering enterprise business

7100+ 650+ 40+ 1,000+ SAP Cloud Platform Partners Building Apps SAP Enterprise Apps Apps Available on Customers on SAP Cloud Delivered on SAP the SAP App Center Platform Cloud Platform

© 2017 SAP SE or an SAP affiliate company. All rights reserved. 20 SAP Cloud Platform Get started today!

Learn Try for Find a Reach More! Free! Partner App! Out! cloudplatform.SAP. cloudplatform.SAP. SapAppCenter.com Contact your SAP com com/try Account Executive

© 2017 SAP SE or an SAP affiliate company. All rights reserved. 21 Appendix SAP Cloud Platform Technical Resources and Capabilities SAP Cloud Platform Deploy Lightweight Apps with Zero Disruption to Your Core Business Applications

Lightweight Apps Core Business Applications

• Built and Run on SAP Cloud Platform • Located On-Premises and in the Cloud • Powers Agility and Innovation • Power Critical Business Functions

Works with Your Core Works with SAP Cloud Platform Business Applications to to Deliver Data and Business Extend Data and Processes to Lightweight Apps Business Processes

© 2017 SAP SE or an SAP affiliate company. All rights reserved. 23 SAP Cloud Platform - High-level architecture

SAP Web IDE / Cockpit Marketplace SAP API Business Hub Development Operations Commerce SAP Cloud Platform On-Premise / SaaS Managed Cloud Business Services Localization/ Programming Commerce Data Quality … Tax models Dev / Ops SAP S/4HANA SAP S/4HANA HTML5 Platform Services SAP Integration Analytics Mobile IoT SAP Business Suite XSJS/XSA SuccessFactors SAP Cloud for SAP Business Java Machine Collaboration Security UX Customer Warehouse Node.js Learning Python SAP Ariba Data & Storage SAP ASE Redis (Big) Data Services: Concur Community Services buildpacks Altiscale/Hadoop SAP Fieldglass SAP HANA PostgreSQL MongoDB SAP Vora2 SAP Business ByDesign Virtual Machines (1) (2)

1) BETA , 2) planned innovations / future direction

© 2017 SAP SE or an SAP affiliate company. All rights reserved. 24 Collaboration Context-driven and engaging, social interactions for modern applications

Power social collaboration for the enterprise Quickly incorporate gamification into any app • Connect people to key information and processes • High-throughput scalable SAP Cloud Platform, with SAP Jam gamification service • Publish relevant data from SAP and non-SAP • Easy development and administration framework apps • Built-in analytics to monitor player behavior • Embed data feeds into existing SAP applications • Powerful gamification rule management

Mobilize your content – SAP Document Center • Access any document from any device • Share files securely inside and outside the company • Integrate with SAP Business Suite, SAP S/4HANA, SAP Jam, SAP Fiori launchpad and standard CMIS repositories

© 2017 SAP SE or an SAP affiliate company. All rights reserved. 25 Multi-cloud Expanded cloud options Build cutting-edge open innovations Expand development options in Cloud • Bespoke cloud-native applications readily leveraging • Make best of both worlds with hybrid cloud -Develop community innovations and emerging technologies XSA applications on-premise on HANA. Readily • Accelerated time to market at lower costs due to openness of deploy the same app in cloud on SAP Cloud Platform. the platform. Letting you maximize your ROI from existing on- • Scalable, fast, simple and robust platform to build cloud premise investments architecture to suit your business needs • Natively integrate established standard development • Leverage multitude of PaaS development and business tools and processes (e.g. Git, Eclipse) services. • Transform to a Digital Enterprise • Build new business models leveraging enterprise grade services for emerging technologies such as Machine learning (ML) empowering new age SaaS solutions. • Reduce the cost of digital transformation leveraging open platform, with application development options to support XSA, Node.js, Python, and BYOL – all powered by Cloud Foundry based services. • Flexible deployment option with reduced vendor lock-in and broader coverage

© 2017 SAP SE or an SAP affiliate company. All rights reserved. 26 User Experience Deliver personalized, responsive and simple user experience

Deliver great user experience at scale with SAP Fiori, cloud service • Design the right apps with rapid prototyping, design templates and feedback tools • Develop user-centric and responsive design applications for all devices • Deploy, operate and monitor the experiences

Design, Prototype then deploy using SAP BUILD • Explore inspiring application designs and learn design best practices • Grow your team’s design skills and easily build prototypes

Quickly create engaging business sites with SAP Cloud Platform Portal • Web-based, secure access to on-premises systems, both SAP and non-SAP • Out-of-the- integration to SAP SuccessFactors, SAP Cloud for Customer and on- premises SAP systems

© 2017 SAP SE or an SAP affiliate company. All rights reserved. 27 New User Experience services

Build iOS apps can connect to SAP applications • Create powerful, native enterprise apps for iOS devices • Leverage SAP Cloud Platform Mobile Services

Automate business tasks today with SAP Co-Pilot, digital assistant for the live enterprise • Alleviate users’ workloads by using chat and bot capabilities in S/4HANA Cloud • Offers insights and suggestions for proper course of action using machine learning

Create new mobile apps in a low code/no code environment with SAP Enterprise App Modeler • Run, customize, administer complex SAP apps ( SAP Asset Manager as first supported app) to business needs • Aligned with SAP Fiori design principles, created with Apple, providing amazing user experience

© 2017 SAP SE or an SAP affiliate company. All rights reserved. 28 Apple and SAP Partnership Understand how to benefit from the Partnership

Business Processes Re-defined Leverage mobile capabilities to drive business processes optimization, supported by SAP, Apple, and Partners

SAP Cloud Platform SDK for iOS and SAP Fiori for iOS Leverage the SDK to build new apps, and scale your enterprise app development. Expand the discussion to take advantage of SAP Cloud Platform as your Innovation platform

SAP Academy for iOS Take advantage of the Academy to train your resources. Take advantage of the newly trained Ecosystem resources

SAP Enterprise Apps for iOS Deploy standard apps to drive transformation. Build next generation apps to accelerate your Digital Transformation Journey

© 2017 SAP SE or an SAP affiliate company. All rights reserved. 29 Integration Secure, reliable and easy-to-consume access to remote services and applications

Connect any application Securely share digital assets • SAP and non-SAP, Java and ABAP systems • Access hundreds of APIs and integration workflows on SAP API Business Hub • On-premises and in the cloud • Open API management with SAP Cloud • Communicate reliably at large scale with Platform API Management enterprise messaging service • Traffic management and scale to billion of calls • Send and receive high number of messages in real-time • Monitoring with real-time analytics Integrate processes and data Simplify application development • Intra- and inter-company processes with SAP • More than 60 prepackaged integration flows Cloud Platform Integration • Choice of protocols - HTTP, RFC, SMTP, • ETL between on-premises and cloud POP3, IMAP repositories Protect your business and your users • SAP Cloud Platform Connectivity for secure connections to on-premises systems • Auditable access history

© 2017 SAP SE or an SAP affiliate company. All rights reserved. • Managed in secure SAP datacenters 30 Internet of Things Quickly develop, customize and operate IoT business apps

Connect IoT to core business processes with SAP Cloud Platform Internet of Things service • APIs to embed remote device and message management into any app • Secure messaging services • Data modeling and integration with SAP Cloud Platform Enable remote management for millions of devices • Straightforward onboarding and lifecycle management • Choice of transport protocols and messaging formats • Intuitive service cockpit Synchronize structured data between the edge and the cloud • Bi-directional synchronization between edge devices and SAP Cloud Platform • On-line and off-line mode for communication over unreliable networks • Transactional consistent synchronization

© 2017 SAP SE or an SAP affiliate company. All rights reserved. 31 Workflow Quickly orchestrate tasks that span across people, applications, and organizations

Enhance productivity with coordinated and accountable tasks • Automate and track tasks such as approvals, order fulfillment, or time-sensitive partner collaboration • Impress users with simple, consumer-grade user interfaces using SAP Fiori • Improve processes and track running workflows Rapidly build and modify workflow applications with web-based tooling • Model workflows using industry-standard Business Process Model and Notation (BPMN 2.0) • Create and manage workflow instances from your applications using RESTful APIs • Connect to other applications via service tasks

Tailor your business processes by extending cloud applications and workflows • Create process extensions for S/4HANA Cloud Edition • Model customized workflows for SAP Cloud applications such as SAP Hybris Cloud for Customer, SAP SuccessFactors, Concur, or SAP Ariba • Extend non-SAP cloud applications

© 2017 SAP SE or an SAP affiliate company. All rights reserved. 32 Business Rules Encapsulate and externalize business logic from applications

Empower users to manage business logic independently from application development • Model business rules and formulas in tabular spreadsheet-like decision tables • Provide an easy-to-use web-based business rules editor for managing business rule changes • Embed UI5 controls for decision tables into configuration apps for business users • Implement policy changes in applications without requiring application development Ease developers use and management of rules with RESTful APIs • Build and manage decision tables from code by using APIs • Invoke the rules engine via APIs • Reduce code and management effort for developers by externalizing business policy

Rapidly build decision logic for workflow and extension apps on SAP Cloud Platform • Create rules to control process extensions for S/4HANA Cloud Edition • Model rules to control custom workflows for SAP Cloud applications such as SAP Hybris Cloud for Customer, SAP SuccessFactors, Concur, or SAP Ariba

© 2017 SAP SE or an SAP affiliate company. All rights reserved. 33 Analytics Freedom to visualize data, discover new insights, and share results

Analytics for Users Analytics for Applications SAP Business Objects Cloud SAP Cloud Platform SAP service, advanced analytics capabilities • Discover, visualize, plan and predict with all your • Predict future outcomes with prepackaged business data whether you’re in the boardroom or algorithms from the SAP HANA predictive in front of the customer analysis library (PAL) • Seamlessly anticipate and respond to new • Leverage advanced text analysis, mining and business challenges and opportunities without search delay in a solution designed entirely around users • Benefit from analytics on geospatial, streaming • Built natively on the SAP Cloud Platform, your data and graph data is safe with a SaaS solution from the world’s largest provider of analytics and enterprise applications

© 2017 SAP SE or an SAP affiliate company. All rights reserved. 34 Security Seamless, secure user access to applications, from anywhere, using any device

Offer one log-in from any device, anywhere • Standard-based single sign-on (SSO) – SAML2 • Delegated authentication through third-party identity providers Simplify user experience • Self service user registration and password-reset • Social-log-in via Twitter, LinkedIn, Facebook and Google+ Deliver enterprise-class efficiency and robustness with SAP Cloud Identity Authentication • Customizable branding and look & feel • Centralized account management • Two-factor authentication • Interoperability with 3rd-parties LDAP user directories

© 2017 SAP SE or an SAP affiliate company. All rights reserved. 35 Mobile Consumer-grade experience with enterprise-grade performance anytime, anywhere Maximize app development efficiency with SAP Cloud Platform Mobile Services:

For development and operations For Security • Open tooling approach and component reuse • Security at all entry points: devices, apps & content • SDK for Kapsel and native apps • Standard SAML2 and FIPS 140-2 compliance • HTTP REST API for service access • Policy-driven application-level security For user productivity • Embedded security policies into mobile apps • Online/offline operations For deploying, managing & provisioning apps • Push API • Zero-configuration for user’s onboarding

© 2017 SAP SE or an SAP affiliate company. All rights reserved. 36 Data and Storage State-of-the-art data management for structured and unstructured information

Manage and access SAP HANA in-memory power for analytic and mix-workloads • In-memory and relational-compliant data persistence • Support for OLTP and OLAP workload in the same application • Predictive analytics and advanced processing for graph, spatial, series and text data Achieve extreme speed for transactions at a low TCO with SAP ASE • Disk-based relational-compliant data persistence • Maximum transactional throughput with minimal resources • Scalability for large transitional volumes Manage unstructured content – SAP Cloud Platform Document service • Fully featured document management engine - versioning, hierarchies, access control • Allow to embed content management into any application • Open standard OASIS CMIS-based repository and interoperability

© 2017 SAP SE or an SAP affiliate company. All rights reserved. 37 Business Services Fuel the fast development and sharing of business application and services

Leverage prebuilt business services from SAP • SAP Hybris as-a-Service (YaaS) on SAP Cloud Platform with core, commerce, marketing and service packages • Augment front-office solutions with new functionality and deliver new line of business-centric apps Collaborate with other development teams • Tools to build enterprise services and manage projects • Collaborative development and testing environment • Pre-built packages, guides, and community support • Wide choice of development languages Browse, buy and sell API packages on the YaaS marketplace • Full marketplace handles all subscriptions, billing and reporting

© 2017 SAP SE or an SAP affiliate company. All rights reserved. 38 Development and Operation Rapid design, development and deployment of intuitive, modern applications

Enable collaboration between business and development • Business experts use templates and wizards to prototype apps • Easily extend Fiori applications and build new Fiori-like apps Increase development productivity • SAP Web IDE - browser-based development environment, develop once and deploy on any device • Drag-and-drop tools, wizards, templates, code completion… • Automatic UI translation - SAP Translation Hub • Available also, plugins for the popular open-source Eclipse IDE Open development paradigm for easier adoption • Choice of programming models (Java, XSJS, and HTML5) • Develop new and extend existing applications

© 2017 SAP SE or an SAP affiliate company. All rights reserved. 39 Thank you.

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