TEAM UP WITH LUGE .

From toboggan hills to the international podium.

SPONSORSHIP OPPORTUNITIES

www.luge.ca WE ARE LUGE CANADA //

It may be argued that more Canadians participate in luge than play hockey. Sounds crazy, we know! But, with the sport’s beginnings being deeply rooted in community tobogganing hills in all corners of the country, each winter hundreds of thousands of Canadians of all ages grab their and head out for an afternoon of sliding on snow and .

Luge Canada is the governing body for luge racing in the country tasked with the responsibility of recruiting young sliders who enjoy the speeds of going downhill on snow and developing them into high-per- formance athletes with the ultimate goal of to the international podium.

The sport consists of four individual disciplines:

• Men’s • Women’s • Doubles • Team Relay CANADA’S NATIONAL TEAM //

Canada’s luge athletes are on the cusp of sliding into the Olympic history books.

Once content with wearing group of rising stars who have the national team jacket, Can- emerged on Canada’s west ada’s Senior and Junior World coast, and in Alberta, cele- Cup Team athletes are now brated winning two medals at among the best in the world the Youth in and accomplishing what was 2016. once the unthinkable - win- ning medals at all levels. But the ultimate goal – win- ning the nation’s frst Olympic The Canadian luge program luge medal – has not yet was transformed thanks in been achieved. large part to Canada hosting the 2010 Olympic Games. While turning in its best Now having access to mul- Olympic performance ever tiple tracks to recruit, train in 2014, the Canadian Luge and compete on at home, team left Sochi with three world-leading coaching heartbreaking fourth place, and increased government and a ffth place fnishes. funding have resulted in the Hungrier than ever before Canucks making history by to fnish the job, these great winning medals in all race Canadian role models need disciplines. your help to give them a fnal The next generation is also nudge they require to get making their mark. A talented onto the podium. IT’S OUR TIME TO SHINE IN 2018 //

We have the talent & determination to bring home Canada’s frst ever Olympic Luge Medal. But we need your help.

Here’s how your company can help make the diference for Luge Canada:

• Coaching • Travel • Training • Equipment • Innovation • Athlete Development

When you partner with Luge Canada, you become an integral part of our community. Our Corporate Teammates help us to ofset the cost of hiring additional coaches for on and of ice training, travel to international races and the pur- chase of aerodynamic and innovative equipment so we can keep pace with our competitors. Athlete Engagement National team athletes will be made available – outside of training times & the competition season – whenever BENEFITS TO possible for promotional appearances & motivational speaking events at your YOUR COMPANY // head ofce, regional ofces, or corporate events.

Gold Level Partnership Community Involvement Community involvement is core to our Global logo recognition on senior & journey to the podium. Be it speaking at junior nation team: schools, attending community events or corporate functions, our athletes • Race suits* understand the role they play in the • Media Wear community – inspiring and encouraging • Bottom of Sleds all Canadians to live healthier, more ac- tive lives. As a gold level partner, you will Global logo recognition on website and be recognized for your involvement at all printed promotional materials these events. We can also arrange luge themed community events for you. Ofcial recognition at Luge Canada press conferences and media The Luge Experience releases. Plus, ongoing social media recognition. Be it from the tourist start house on the Olympic track, a community tobog- VIP hospitality at all Canadian luge ganing hill, or on wheel sleds at our world cup races, and international development start ramp, we welcome when possible. the opportunity to execute an exciting luge experience for kids and/or adults *Not available for the 2016–2017 season. on your behalf. We’ll bring our sleds, coaches, and athletes, along with im- portant safety messages, Co-branding opportunities welcomed. 2017-2018 SPEED SUIT LOGO NATIONAL TEAM PLACEMENTS //

RACE SCHEDULE // *Speed suit indicates logo placements only. Not a true 1 representation of the fnal product or logo size. 4 2

WORLD CUP RACE #1 – INNSBRUCK, AUT WORLD CUP RACE #6 – KONIGSSEE 5 3 November 15 – 19, 2017 January 2 – 7, 2018 6 WORLD CUP RACE #2 – WINTERBERG, GER WORLD CUP RACE #7 – OBERHOF, GER November 21 – 26, 2017 January 9 – 14, 2018

WORLD CUP RACE #3 – ALTENBERG, GER WORLD CUP RACE #8 – LILLEHAMMER, NOR November 22 – December 3, 2017 January 17 – 21, 2018

WORLD CUP RACE #4 – , CAN WORLD CUP RACE #9 – SIGULDA, LAT 8 December 6 – 9, 2017 January 24 – 28, 2018

WORLD CUP RACE #5 – LAKE PLACID, USA PYEONGCHANG OLYMPIC , December 13 – 16, 2017 SOUTH KOREA 7 9 February 9 – 25, 2018

*All World Cup races will be live streamed on CBC. Please inquire with us for the full broad- cast schedule. To truly maximize the benefts of a Gold Level COST ANALYSIS // partnership for both parties, Luge Canada is requesting a three year agreement.

We’re looking for long-term A long term commitment will allow both Luge partners to help us slide into Canada and your company to see positive the history books in 2018 and results and ROI on and of the track. beyond. Our goal is get more Canadians on a in their communities, while we chase our perfor- mance goals of sliding onto the podium in all four luge events in the lead up to, and includ- ing, the 2018 Games. Your investment in our program could help us achieve this goal.

PLEASE CONTACT US TO DISCUSS PRICING FOR A CUSTOMIZED GOLD LEVEL PARTNERSHIP.

YOUR LOGO HERE SILVER LEVEL BRONZE LEVEL EVENT SPONSORSHIP //

PARTNERSHIPS // PARTNERSHIPS // The opportunity to partner with a high performance team is an excellent awareness campaign for your organization – when we win you win with us! To truly maximize the benefts of this sponsorship, we ask that you commit Silver Level partnerships are designed to maxi- Bronze Level partnerships allow companies to for a two year period. As the title sponsor for our Canadian World Cup Races, mize your company’s needs with a sponsorship get involved with Luge Canada success at a your logo will appear on 25% of all signage & advertising, which includes the activation that matches your marketing budget. lower budget commitment. following: start and fnish area signage, track signage (positioned for TV cov- erage), ofcial recognition on all printed materials, press conference signage press release recognition, medal ceremony and fower presentation area, Jumbotron commercials during event, VIP tent, World Cup web page logo recognition and links, ten (10) VIP accreditations with access to the VIP area Current Silver Sponsors: Current Bronze Sponsors: will also be provided per race. Please contact us for Event Sponsorship costs.

THANK-YOU //

Corporate teammates are an important part of the Luge Canada Community. Our talented sponsorship activation team is ready to customize a partnership with your company that will create amazing value and provide you with unique opportunities and experience. We are on track to make history in 2018, and we’d love for your company to be apart of the journey. Contact us today to set up an in person meeting & presentation.

[email protected] SLIDE WITH OUR TEAM TODAY.

www.luge.ca