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8j A FIELDGU IDE TO BASICFONT CATEGORIES

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88 whlt.5p..€ls NotYour€ n.my CATECORIES

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Choosea secordcontrasting font for headlines.

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90 lvh te Spr.c s NotYour Encmy CHOOSINGFONTS FOR THE WEB In general.you choose fonts {or your Web protecllhe same way yoLr choose for pfrntl lor!lyle, readabrlrty, and contrast. Alas, lechnologymakes choosingWeb fonts a bit mored fficult. $fft Choorc foatr thrt .!nd.r w.ll onrcttcn, x- a r-r & Er-.r- r irr...- ha. r.aL: Thc numbcr oflhb 6ntr l. llt||t d. For r.|l3^ d. a a-. rardt r..t,*hr !t.t tt-.a.8 years, rnd.- F-.. r-.r-d!--.* Webdesigners have been limited to nr-.drr -F.-drr-rt'a i4 rrr L..t!drrd usingr verysmallfont set. Most desitners |rn Dr.l d-I dra.ccE'..i& ld. nri.rb; ,.,IN(, .a tdad h.arr.l{r I-t ri@ IONTS sluckloArielor Helvetic.,and here'swhy: -.r Whenyou access a websile,your browser ,.t r' . ,lL r\ lt^. r,nrh Wc s.nr( buI)lcr ' 'rrtr! readsthe pagecode for instructions . | ,, ,l'! \ $ rrh rhr IxNr lirrr\ \ttn\. fta ft&.. oflhb t pG Designersare already embfacing on howto rend€rthe .lffont Web-hostedfonts despite rendeing issurs on some brcwsers. 1,, \,,1, $!'rl(1 Ln rirjr\, rr\..r\.() go DUr\. sperifcalionsarc included,your browser Fortunatel,lhis te(hnology is evolvingrapidly. |,,. \,{rIllr !r(.r!rh II,rrrarr" lui.r rhan searchesyour localcodputer for the Fonrttd: Ot a Sontbt Ste M.tt tua 4d Mont 0. bt At jo.da Rod,Ee. specifedfonts. tfthe fontsare present, lhe pag. rcndersas intended. lfnot, the browsdsubstitutes bofinB or uglydefaults. r, four oody copy. Webdesigners pr €ventedthis unwantedfont substitutionby choosing and usjngonly fonts common r.,, 1,,,,\!',r lx\h ritr ftrpnDt ' or r..refl i! acrosscomputer platforms. As mention€d,this Web-safe font list is woefullyshort. thc otherequarry tryl. rbDBrR. l,dr ibr print "|','i,rrri,\i.,,1(l poorsolution was to turn non.Websrfe type into graphics.This preserved the font appearance,but ,n r{i, ,r( rli l!xr oN.Ren. killedsearch engine ^.,kht'le readabilityand madeeditang difficuh. ,,, .l,\l\ r,'rirrr(r)r i l,trgerrypcfrce. By Vbb frnf opdona&. trovlnlr.pulF Fonunately,innovations in Webtypography are changing the ti\rr y bcc.ruserhey R wayWeb designers speci& ,, 't,jr{ typ€. .,,,. r\tft.kc.ror scr both flcxibitiiy I r,,' , \ rh. ryprt-i.cAdobe Theintroduction ofGscadint StyleSheets (CSS), a lanSuagefor applyingWeb styting, gave Wcb , "|t,t.. ,.,11,'I'r,r rh.ll,s Arcir tbr bodyLopy. designerstheability lo speait fonB beyondbfowsef defauhs. CSS versio; two went; stepfurthef and rrtrt \c\uat included "',t\,t.i oihcr v..iariotrs the "@font.Acerule." Thasrule established a stringofcode that all()wed browsers to access ! ,. L'trj\.'|rrntr,or ro.rc c eDpbssis. anddisplay any font a designerloaded to the server.Thiseliminaled the ncedfor fontsto b€available on localcompulers. ln theorythis openedup all fontsfor potentialWeb , trlt,,. ho{^,DFWeblbn6. M.try use.Howev.r, fonts ofiglnally ', designedfor printdo not necessarilypresentwellon . , . n',( \.r!i..s inctudc rct.rcd theW€b.Oifierent browsers us €different "l renderingengines, and the lesuhi5 less-than,stellar font , ,, llrn Jnlinu bold *rishrs, iraticaand clarityand readability. I t,.)l,itr.trxt sNci& tion the sts. ln addition,rnany font foundriescried foul asloading fonts on servelsmade it possiblefor anyonero downloadtho5e fonts without permission. Curr €ntly,the be5rapprorch to Webtypngraphy rs io tare ,,,,r','\rrngfont for headlines. advantageofWeb.hosted fonts available through online font seruices.There ar €sev.;al serviccs ro r I t\\t\ .ot). yoll cin pi.k I chooseftom, somefiee and others 5ubscription-based. Font service fonts tend to b€desiened forthe r, ,^r Jnv.rrc8oryThink ofold Vbb or haveb €efltrsldriven for functionality so therea.e fewerrendering issues.lhey ali have€ nd , ,r r,{,r\ Ihry go $irh cv.rythin8.your LlserLicens ing Agr.ements (EULA) in placeso you cen ,void copy.igh!i;fringemenl. r, 1lLlf(oruriv(, x.-ript.nd eleaor.or Tl|. nunbr ofu/rb fonrr h drfl llmhad.Whib thesenew Web r,rr ( )r tlu could chook r hcadline fontoptions ar €exciting, there is still nowhereneerthe l\llr r,rd..crre samenumberofqualityWeb fonts available as there are fonts fof Drint.plus. not atl ' ', )our conrlast Webfonts arc created equal. 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lOo Whi.spa..ls NorYou,Incmy \ rnrhlr\ ,n h'nl,r.,l l(. I rr.rllr.,l!""r r,rrr b'rll.h \ tr.1\\rtrr ,.nrJi$, t r ltrr ,".'\.\ rlx n, rk rl l'' W.l' $rh ,h.,rirtrf bull.t.,I'ut.tr $ rrhr!r,"' ,l.n$) ,lt, h!trF. - (.,,,(loL\tit .htr,kl.lfyon rtlnrtlona .rrtril)((.ru\( \tn, nrL.nt\,tr, Onulputct lum zzril ullem $.'rn .rI'ulld w,rh ,thr. pe^(n, Ir,.drnd.r puurrgi t-/rtlL \l'l!,, (\ I\,ll(trJ inciiarlurlr. U( hcommod t.ut',,9 \h.rF li\nn Dn. dr'tlrf nrn! \lDrlx,l-brtcd tbnt s.ts our rn\. \rn, r'.,\. r$(' ol!r,,F .. ecilla Ecip .r s volorc rlN(. (:h,rx( ('n.rhmg (hat nurLh$ tht tone ofrour rrtler rru,l tIe hrrll.re,lIq fcu fcuip'Gro dunt ilit:t. s,rl' {,rr,n,nJ,',Fl'(ri\ 'l! Ut cr alit inciduisnis ct lm r\f. (n ,"rre ,t (,r,t,.\t Addur8. bit ofcobr to your bullea is alo rn opton A zriur. rciliquir dions.ctc lnill fop ofcolo. rt thc beginnins ofcach tine can rid wIfrt \,tr,rliullfr.,i |t\rs mdllo conscrcm num the rcader r nrvigatingyour list.Ilur kccp it to onc color, rrrhrllc.l srthrn .url tlosr incing e .ur d incipiscilis plersc.Youdont want your bullet lit to look like thc .,l,n,F$rrh thr r..t ot th. d dionulL con cum rride ofr b:g ofjcllybeans. ,,'t\.,r nr[I.i,!'.,t.h !' z.illsdrc cl dig.ia.c v.ht. t.i!\,n iir)t \r\ 1..!r( .n TAKINCA PAGE FROM Duipit dolor * dit, volorsc mrgni' ni! nulm, cons€d Il \,\tr br11(t.(ili\r tlowi NEWSPAPER DE5IG N ming c. con*cr.t dui cu \rth rh. fof\, con.i(l(r fcum vullandrc molumsan For pBentina cxtcnsivc.nbunls of twe in e diSstibld nrlLnnDs tlr Nhol( hst. h.nt dolohlir nc num ip lbrmar, nrysp:peE iulc. D6igncB of d:ily bDdsheet Yn' llh,r!c to ri. !k,ur .lk.liqurt ar v.liquip newspap.r nunigc to Ly out fiw or 3ix rexr-he.!"y on how rtrrch to .t[lLrD.trt stori6 on a sinde 6ont prge e.ch dry,wnh eA.h story flxlent.TiN littl..urd th( clerrly delineatedir a visuelhicnrchy. Mu.h ofthis irrlert,rtion looks likc r frnhsnc featis acconrplish.dwrth typcsetring.Andthc ni\ k..]i)o nru(h JDdvou'll Gaditoi|'.ffr&.- besrpart? There tactics.dapt to wcb dsi8n and othcr justifi.d (en h.rt .r distracrnrg hole Fult tlrt cr.rt. ugly Frping qpes ofprint dcsi1qt,too. riv!6 ofwfihaspac. unh33 thr rrtb ofbnt sizato columnwidth lfyour bulletedlist srtsrt Storyheadlines. ir iust right.N6 ,spapcrd.sign.6 r sid.brr or s othcruise ar! ploftssionrlsand can pullthls Headlres ae the billboardsofnesp,pcr desisr.A veU- vnurlly rcparatedfmrtt hovi.ver,should not try jryled headline s likc . bis sma.k on thc ncc that says, of,. You, homc. ''Re.d me! 'Newsp.per d6igneB .E cxpcr6 crtaong thisat Jk( n .on.rrt with the interest And visual hicnrhy drctrt$ techniqu.r likc ptlr gaps you ruroundins body typc. For Hov/nany whitc can position and font conra$. L\ ,,,t\ ( \er ur iD old stylr font, conridcr r ians find in thc columnabo,/al , rr.rtcJI'ullet lirt. he.dline sircsalso reinlbrcc the ideathat $nrc ' t, Graduated storid are moe inportanr rhan othcrs.Thc biggerthe \ rli.' !(nr lnr ii inlinc or in a $panrc box,a ', heidline, the n'or imponanr thc story Heidline font , lr ,i(r,,.r,,,J.nt lD r hinginE indent,thc lint rizc, vary,but it! unusualro seerhcD \ct lc< th.n 24 (r,r ou.-into the lcli nuqarn.lti son ',,',a Jut\ poins,which nrernr leadingdjusnncnr!, too, for he.dlins th.t run ., ,,. ,n .tr,n)dcnt.A hinAing indentpushc! thc rbrc than otrc line deeP. ,{ l\,ll(1\ tt) thc lcft rnd alignsall the ren)anrnrg Anothcr trick is to chodd . condensedtbDt for headlinesWntins ne\e stylc h.adlin6 c.n be tncklaTbey need to be pidry, blt keePin8then , rddtDsrxr6 ldrd'nsh('w((n '.i-i'., ',n{J.r roncisc cm be dilficult. Con&DFd fonK ere dnM to be om'\rtr d'an ',, r rtr('tlk rp..c helF,slrre ea.h itenr ind sr$d.d fon6. Sincc .onden*d fons uke up les ryacc they of,er m urn . , i rle hrt.This is whit. sp,.e and.lusrcr'ng ro h'r ofwste @m for.optdtting hcrdln6.You dont need t.' be a nl$ pm. either, to t:kc d\?ntage ofthrt kn ofhelp Columns. ,rr .'l!rx ,,)l{!!rn.l'ut r).$.l, rl'er..trc rrr, olurtrtr W( L((l' s{n')s 'ct trcc.$! iti.x\ier ii,r rh. L-!( (o tr.,.k li.kk .rrrl lnnh ,rrx\ ., lis inches:s oppo*rt to drc rv th of.nr e,)rirl rcr(cn or tis.. li' r.\rf$. newspapeBteach us thr! rbout two rtcho nrkc r good{,z.(l .o|u'ul width-not too wide or t(x, nrn'* { In pdnted newspapcrsthc recdnuended lcngth for lcr ofbody .otv n 3r le,st rwo inch.s decpbut no more thrn lr! 12 inches.Keep!)g les lengrhshorrcr rho applieito newswebsitc homc prses,wheR thc gorl is to introducc nrultiplestories in the srnrcspa.e.ln f!ct,l.g length on newshoDr c pasesshould be significintly \hotter then I II I 2 in.hes.Once rhc readercli.ks thrc{gh to act to the ftll stor},rhe .ol)) Lcttaforms ara r likely to bc sct in r singlecolunn .nd lcngth is no longer n issue. inter€stinga|rd car repace rmages as Elrn ifyou dont wint the look ofcoluDns in ydur docum..t,you can takc advrntageoftht prin.iplc ofn.rrowcr linesofrype for the eyeto sc.n by increasingrnargnr .nd dccrcasidsline length.

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Technicrlly,jusrific,iionrefers to all forrN of copy aligiment, includins leli jusiifi ed Etf a6k' b (Ru\hleft wirb ra&lcd.ight cdsc),nght justjficd (ltushiight $ith rassedleft edsc)..enrered,or fullv justified (right EashetContents: and left edgesperfectly squa.ed). Da/ Pl.nnd = Fmklin Corq The bestjustificatioDfor rcrding is Alphrbd Sdc!.K = Bdlrd D.rigns rlsays lef-rjustified(flush lcft sith ragged Blo$n Notcnli _ Cnne & (;. .isho. It a.corDrodatesnatural word Snrll Norcprd: Cnn. & Co. \p,.ng and providesc.\y eyetracklng. Photo Alb0h : Mt.L Aibury Poorly handlcd lirll Justiflcanon ie$ rs in unsighrlvgaps itr cop!. Not only doesthis look ewful,it cutsdown on read.bjliry FloPl cemi. Shnp Bor Frtl Justiarcetioncin be pllicularly C.di6c{. fiv cnfhic D6tn s.ri.cr prcblenDtic in vebsitcs.Wel-desigred, fi'n lo Foo! D.d!n - ($l t0 vJu.) responsiR pasesadjust n si,e to iit thc viNnlg doicc (photrc,tableo oi brcws.r T()TALBASKE f VAI.UE,$275 wndow size.Ittdificuh to.ontrcl rivcrs ofwhite spaccin prinr when )ou haw lotd contrcl of the dcsisn.Web desi$ ns.

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