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-- itqiBan ®pcra .. Wqcatrc . 77-78 Copyright 2010, Michigan Opera Theatre Dr. David DiChiera Founder and General Director There has neve r been a ny doubt in my mind that drama, provides one of the most satisfying experi­ opera has the po tential o f being a " popular" enter­ ences our civilization has devised . tainment, appealing to an ever-widening audience which cuts across a ll economic, socia l, and ethnic And ye t the more successful opera becomes, the strata. A recent U. 5. News and World Report greater the dilemma of its subsidizati o n and sup­ feature called opera "a box office smash," citing a por t. The costs of opera are such that full houses growth in paid attendance from two million in can never provide more than 50% of the actual 1950 to ten million in 1975. cost of each pe rformance, unless of course, the price of a ll tickets is at least doubled, thus placing it Why should this be surprising, since opera brings out of reach of a ll but the affluent. Every expan­ toge ther all the elements which, a lone and in com­ sion necessi ta tes a gr()wing deficit. binatio n, have the potential to co mmunicate and bring pl easure: instrumenta l music, the glory of the Thus o ur challenge is to respond to the growing human vo ice , dance, drama, the vi sual arts. The demand a nd to find the means to sustain its cost. It bringing together of these ele ments, whether it be is a small investment for a re turn which cannot be calle d opera, operetta, musical theater, o r music measured in dollars. I David DiChiero's emergence infO national prominence as one of Ih e counlry'S foremosl crealive producers and operillic impresarios is an exciling success SlUry in Ih e American conlemporary cullUral scene, and an evenl which bodes 1 well for Ihe fulure of Ihe arls which he serves. To his recenlly eleCled POSI as a Vice Presidenl of O PERA America, In c., he brings a preS ligious academic background, Ihe arliSlic experience ofon e {(clively involved in Ih e crearion 0 fnew works 0 farl, {(nd Ihe kind ofaSlut e and Ih orough-going adminislrative professionalism which has enabled him 10 lisl among his accomplishmenls 10 dale Ih e founding of a nalionally known performing arls center for Delroil, and Ih e creation of Michigan Opera Thealre. His conlribulions 10 D (' lro il and Michigan were recenlly ciled in a resolulion oflhe slate Senale, which hailed him as "a man of crealive lalenl, a man of arlislic con viClion , and a man of impeccable aSlhelic lasle, " qualilies which defin e Ihe kind of leadership needed for Ih e arls 10 gro w and 10 flourish. Copyright 2010, Michigan Opera Theatre Dr. David DiChiera, General Director 1977-78 September 30, October 2, 5, 7, 8 October 28, 30, November 2, 4, 5 mq£ ~tu~£nt ~ January 20, 22,25,27,28 February 10, 12 , 15, 17, 18 Opera in English at Music Hall Center for the Performing Arts 350 Madison Avenue, Detroit, Michigan 48226 313 - 963-3717 Michigan Opera Theatre is a member of OPERA America, Inc. Copyright 2010, Michigan Opera Theatre Dr. David DiChiera, General Director JRegiua September 30, October 2,5,7, 8 ([[armeu October 28, 30, November 2, 4, 5 January 20, 22, 25, 27, 28 Jff ausi February 10, 12, 15, 17, 18 Opera in English at Music Hall Center for the Performing Arts 350 Madison Avenue, Detroit, Michigan 48226 313 - 963-3717 Michigan Opera Theatre is a member of OPERA America, Inc. Copyright 2010, Michigan Opera Theatre A TRADITION Hudson's Interior Design Studio has been a tradition for over fifty years. Now as then, our staff of professional designers is at your service to help you create a beautiful back­ ground for your way of life. Visit your near­ est Studio, or call for an appointment. We welcome the opportunity to serve you. hudson·sCopyright 2010, Michigan Opera Theatre interior design studio 'N€'W PUT OUR TAUST IN D€TROIT'S R€NAlSSANCE CENTER. In fact, we've put our entire headquarters there. Maving our headquarters to the a moral one. ultimate potential. And we promise I\enaissance Center is a decision We're determined, along with this: we'll da our parT, Detrait, to based on sound business judgement. a good many o ther people and help you mol~e it. And a good measure of emotion. businesses, to see our city reach its Manufacturers [3anl~ , Manufacturers [3anl~ believes Manufacturers [3anl~ Tower. in Derroir. Enough to mal~e a financial I\enaissance Cenrer, Detrait, commitmenr. And enough to mal~e Michigan 4824J. Copyright 2010,4 Michigan Opera Theatre General Motors $15 Billion COllllllitlllent. In September of 1976, General Motors introduced a completely new line of trimmer full-size cars. In many ways they were the forerunners of a whole new family of cars designed and engineered for a changing world. They also became some of the most popular new cars in GM history. Creating these new automobiles involved a mas­ sive commitment in both time and capital. In 1977 alone we spent more than three billion dollars and, over the course of our redesign program, we'll probably exceed fifteen billion dollars. Why has General Motors made such a massive commitment? Quite simply because we feel we have an obligation to help conserve our natural resources­ not only gasoline, but the iron ore, copper and other commodities that go into our products. In addition, these new offerings reflect GM's continuing effort to respond to the needs and wants of its customers. If you're in the market for a new car, may we recommend that you see our latest models. You'll find them at your Chevrolet, Pontiac, Oldsmobile, Buick or Cadillac Dealer's showroom. mDesigning and Building ,---MAAKO_FEXCEL_LENCE Cars for a Changing World Copyright 2010, Michigan Opera Theatre 5 General Motors $15 Billion COIlllllitlllent. In September of 1976, General Motors introduced a completely new line of trimmer full-size cars. In many ways they were the forerunners of a whole new family of cars designed and engineered for a changing world. They also became some of the most popular new cars in GM history. Creating these new automobiles involved a mas­ sive commitment in both time and capita1. In 1977 alone we spent more than three billion dollars and, over the course of our redesign program, we'll probably exceed fifteen billion dollars. Why has General Motors made such a massive commitment? Quite simply because we feel we have an obligation to help conserve our natural resources­ not only gasoline, but the iron ore, copper and other commodities that go into our products. In addition, these new offerings reRect GM's continuing effort to respond to the needs and wants of its customers. If you're in the market for a new car, may we recommend that you see our latest models. You'll find them at your Chevrolet, Pontiac, Oldsmobile, Buick or Cadillac Dealer's showroom. mDesigning and Building I MAAKOFEXCEllENCE Cars for a Changing World Copyright 2010, Michigan5 Opera Theatre making banking better for you ... NATIONAL BANK OF DETROIT Membe r Federal Deposit Insurance Corporation 6 Copyright 2010, Michigan Opera Theatre s \\It~ like forty'leven kids iumping up and down on your seat all cIcly long~' Ford Motor Company cars are the result on a cor seat than you would in a year. of one tough test after another. Every new seat Betsy is tough on a car seat. But design gets tested by Bouncing Betsy. tough testing makes for tough cars. So, at Betsy tests seat springs for Fords, Ford Motor Company, we do a lot of it. Mercurys, and Lincolns ... every kind of cor Ford Motor Company builds. Because you give car seats a lot of tough punishment, Betsy tests them tough: 100,000 times! Its simple. Ford wants In a day, Betsy puts more wear and tear to be your car company. Copyright 2010, Michigan Opera Theatre 7 \\1 would like to present to you the 1978 Cordoba, and to tell you about this extraordinary new automobile in greater detail than is possible in a television commercial." ) /¥~ Copyright 2010, 8Michigan Opera Theatre MIa-rrCAN PEM OFFICERS Lynn A. Townsend TRUSTEES C?airman, Board of Directors Mr. and Mrs. J . Addison Bartush John C. Griffin Mrs. W. Victor Benjamin Vice Chairman and Treasurer Mr. and Mrs. Eugene A. Cafiero Mr. and Mrs. Avern L. Cohn Dr. David DiChiera Mrs. Abraham Cooper President Dr. and Mrs. Harold J. Daitch E. Harwood Rydholm Mr. and Mrs. John H. DeCarlo Secretary Mr. and Mrs. Robert E. Dewar Dr. and Mrs. David DiChiera McClintock, Donovan, Carson, and Roach Mr. and Mrs. Frank W. Donovan Legal Counsel Mr. Larry Doss Touche Ross & Co. Mr. and Mrs. Elliott M. Estes Accountants Mr. and Mrs. Charles T. Fisher III Mr. and Mrs. Aaron H. Gershenson BOARD OF DIRECTORS Mr. and Mrs. Donald C. Graves Hon. and Mrs. Roman S. Gribbs Mr. J. Addison Bartush Mr. and Mrs. John C. Griffin Mrs. Avern L. Cohn Mrs. Robert Hamady Mr. Robert E. Dewar Mr. and Mrs. Kenneth G. Hanson Dr. David DiChiera Mr. and Mrs. David Hermelin Mr. Frank W. Donovan Mrs. William E. Johnston Mrs. Aaron H. Gershenson Mr. and Mrs. Ernest A. Jones Mr. John C. Griffin Mr. Jefferson Jordan Mr. David Hermelin Mr. and Mrs. Maxwell Jospey Mr. Walton A. Lewis Mr. and Mrs. Walton A. Lewis Mr.
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