Coming to Drexel University July 2020 Philadelphiafreedoms.Com

FREEDOMS PARTNERSHIP OPPORTUNITIES

COMING TO DREXEL UNIVERSITY JULY 2020 PHILADELPHIAFREEDOMS.COM

2020 PLAYER LINEUP TO BE ANNOUNCED A Whole New Game – Coming to the heart of the City!

Drexel University, July 2020

• Superstar players & coaches like the Bryan Brothers – the winningest doubles team in history! – Taylor Townsend, Sloane Stephens, Judy Murray & more • Billie Jean King’s gift to the sport – a unique gender-equal format – men and women playing together on a team -- fast-paced play, creative fan engagement, and savvy social media • Live music and unique entertainment (Woodstock Night, British Invasion Night, Fashion Event, Ball Dogs & more!) • Experiences you’ll never forget!

PhiladelphiaFreedoms.com | @PhillyFreedoms | #ServingFreedom 2 Drexel University Summer 2020 • Announcing our brand-new site in the heart of Philly – the beautiful, state-of-the- art Daskalakis Center – the “DAC” – on the campus of Drexel University • Centrally located @Market &33rd/ Convenient parking/steps from 30th Street Station and all mass transit/easy access from the Schuylkill Expressway • Summer in the City -- pre-match dining and fun in the vibrant neighborhood of University City

3 PhiladelphiaFreedoms.com | @PhillyFreedoms | #ServingFreedom Billie Jean King & the Philadelphia Freedoms… BREAKING NEWS - #1 on Newsweek list of It all began with a tennis match… “Women Who Changed the World in the Last Century” – January 2020 • Not just any tennis match – the most famous one in history – The Battle of the Sexes • Recipient of America’s highest civilian honor, Presidential Medal of Freedom • Billie Jean King won this match… which gave her an idea – use tennis • “One of the Most Important Americans as a platform for social change of the 20th Century” – Life Magazine • So Billie Jean King co-founded • Co-Founder of World TeamTennis, World TeamTennis Founder of the Women’s Sports • WTT is a fast-paced, super-charged Foundation, Women’s Tennis Association tennis competition – with men and & the Billie Jean King Leadership Initiative women playing together equally • Namesake of the USTA Billie Jean King • The Freedoms became Billie Jean’s National Tennis Center, site of the US team and Elton John wrote a hit Open song for her and the team – “Philadelphia Freedom” • International Tennis Hall of Fame inductee (39 Grand Slam titles) • So it began… • Inspiration for the hit motion picture The Battle of the Sexes with Academy Award winning actress, Emma Stone, playing the role of Billie Jean King #ServingFreedom Promotion… PROMOTION HIGHLIGHTS BY THE NUMBERS:

430,376 75,000+ 2.1 million 500,000+ Patrons in the databases Unique visitors on the PECO customers receive Followers of @BillieJeanKing of Wells Fargo Center e-blasts league site, WTT.com statement inserts in June &July see her Freedoms posts

30,000 + 2.1 million 1,408,036 450,000+ Unique page views on Impressions from our Impressions and 55,000 Viewers on CBS Network PhiladelphiaFreedoms.com MNI Digital engagements from our 2019 CBS Sports Network – 15 total matches Marketing Campaign social media season tally during the season ESPN+ - 18 total matches NBC Sports Philadelphia WTT.tv – 59 live-streamed matches 170,000+ 1,000,000+ CBS 3 & CW Philly – Official Sponsor Impressions from Impressions: Retargeting Campaign ▪ ESPN, ESPN2, Fox News, CNN, HGTV, Bravo, E! Plus… ▪ Additional Promotion Highlights: High-visibility billboards ▪ Approximately 40 billboard on I-76, I-95, and the locations throughout the area Schuylkill Expressway ▪ SEPTA Regional Rail ▪ SEPTA bus backs, Suburban Station digital ▪ Selected radio promos and ticket giveaways

PhiladelphiaFreedoms.com | @PhillyFreedoms | #ServingFreedom 5 #Serving Freedom Assets

EXPERIENCES A Conversation with Billie Jean King

BRANDING A Conversation w/Billie Jean King, Venus Williams, Valerie Camillo & Friends CBS Sports Network, ESPN+

COMMUNITY

20 Pop-Ups in 2020!

PhiladelphiaFreedoms.com | @PhillyFreedoms | #ServingFreedom 6 #Serving Freedom Assets

EXPERIENCES “A Conversation with Billie Jean King” • A unique and memorable program with an iconic leader and social visionary • Billie Jean King to participate in a “conversation” with other special guests • Topics can include business and leadership, diversity and inclusion, and “The Battle of the Sexes” • VIP Tennis Experience with a Superstar Pro – on the Freedoms’ home court

BRANDING •Prominent positioning in signage, event graphics, advertising materials & all references; social media campaign •Advertising schedule – TV, radio, billboards, posters, online •In-game – FanCam, Lucky Row, Text-to-win, On-court presentations •Best seats in the house – VIP tables, Courtside Club access, special amenities • TV – CBS Sports Network, ESPN+, WTT.com, CBS 3

COMMUNITY •20 Pop-Ups in 2020! •Taking tennis to the streets of Philly – iconic locations & neighborhoods – for the youth of our City, in partnership with Legacy Youth Tennis & Education •Charity Benefit – The Freedoms have raised over $1.5 million for local causes in the last six years PhiladelphiaFreedoms.com | @PhillyFreedoms | #ServingFreedom 7 “If you have ever seen a Freedoms match, you have seen my philosophy of life in action – men and women competing together on a team and both genders making equal contributions to the result.” —Billie Jean King

2020 Home Schedule

July 16 Washington Kastles July 17 Las Vegas Rollers July 22 Orlando Storm July 23 Chicago July 24 Orlando Storm July 29 Springfield Lasers July 30 Chicago PHILADELPHIAFREEDOMS.COM

Partnership Information: Barbara Perry [email protected] 215 667 8132