Americanadvertisingawards@Districtxi‐Aaf.Org

PRESS RELEASE

Contact: Christal Gammill

AmericanAdvertisingAwards@districtXI‐aaf.org

208-395-8300 ext. 54

19 GOLDS AND 78 SILVERS AWARDED AT THE

AAF NORTHWEST AMERICAN ADVERTISING AWARDS COMPETITION

BOISE, ID – Judging for the AAF Northwest American Advertising Awards Competition was held in Seattle, Washington, April 2-3. The judges for the competition were James Duffy, Associate Creative Director at Heat in San Francisco, Jeremy Seibold, Creative Director at TDA in Boulder, and Jeanne Shields, freelance Creative Director and writer in Chicago. The judges evaluated over 383 entries (321 professional, 62 student) in this year’s competition for the AAF Northwest American Advertising Awards.

 Publicis Seattle was awarded Best of Show for their social spot “Subtitles Explained,” for T-Mobile.

 Best of Show for the student competition went to Joseph Reimer from Northern Idaho College for his entry, Land Rover packaging.

Additionally, Judges’ Choice awards were awarded to Wunderman Seattle for the Halo 5 Puzzle Campaign - Email, Wexley School for Girls for the Darigold Mousetrap Guerrilla Marketing Campaign, and POSSIBLE for St-Germain complete campaign.

The Northwest American Advertising Awards competition is an annual creative competition sponsored by District XI of the American Advertising Federation (AAF); the advertising industry’s largest trade organization. District XI is comprised of local clubs in the states of Washington, Oregon, Idaho, Montana, Alaska and the Canadian provinces of British Columbia and Alberta.

The Northwest American Advertising Awards are the second tier of a three-tiered national competition sponsored by AAF. The winners at this competition have earned the right to proceed onto national judging which a national judging panel will hold in Washington D.C.

A complete list of winners is listed, as follows:

NORTHWEST AMERICAN ADVERTISING AWARDS PROFESSIONAL COMPETITION

SALES & MARKETING

Category: Sales Promotion > 02 - Packaging > 02A - Single Unit Award: Gold ADDY Award Entrant: POSSIBLE Advertiser: Bacardi North America Corporation Title: St-Germain

Category: Sales Promotion > 01 - Product or Service Sales Promotion > 01B - Sales Kit or Product Information Sheets Award: Silver ADDY Award Entrant: Focal Point Marketing & Multimedia Advertiser: WA State Potato Commission Title: Spud Facts 2015

Category: Sales Promotion > 02 - Packaging > 02B - Packaging Campaign Award: Silver ADDY Award Entrant: Doubleknot Creative Advertiser: Tieton Cider Works Title: Tieton Ciders

Category: Sales Promotion > 02 - Packaging > 02B - Packaging Campaign Award: Silver ADDY Award Entrant: Stoltz Marketing Group Advertiser: Powderhaus Brewing Title: Powderhaus Brewing

Category: Sales Promotion > 03 - Point of Purchase > 03B - Free Standing Award: Silver ADDY Award Entrant: Drake Cooper Advertiser: 44 North Vodka Title: 44 North Vodka

Category: Collateral Material > 07 - Brochure > 07B - Brochure Campaign Award: Silver ADDY Award Entrant: Drake Cooper Advertiser: Jensen Jewelers Title: Jensen Jewelers - Elk Ivory Catalogs

Category: Direct Marketing > 10 - Direct Mail > 10B - Direct Mail-Flat Campaign Award: Silver ADDY Award Entrant: Horizon Credit Union Advertiser: Horizon Credit Union Title: E-Service Mailing Campaign

Category: Direct Marketing > 11 - Specialty Advertising > 11A - Apparel Award: Silver ADDY Award Entrant: Drake Cooper Advertiser: Payette Brewing Company Title: Payette Brewing Company

Category: Direct Marketing > 11 - Specialty Advertising > 11B - Other Merchandise Award: Silver ADDY Award Entrant: SIGMA Advertiser: Lilac Bloomsday Association Title: Bloomsday Be A Character Trading Cards

Category: Public Service (Sales & Marketing) > 12 - Public Service Collateral > 12A - Brand Elements Award: Gold ADDY Award Entrant: Moore & Moore Advertiser: Make-A-Wish Alaska and Washington Title: Make-A-Wish Gala Invitation 2015

Category: Public Service (Sales & Marketing) > 12 - Public Service Collateral > 12A - Brand Elements Award: Silver ADDY Award Entrant: Crowberry Co Advertiser: Chase Youth Awards Title: Chase Youth Awards

OUT-OF-HOME & AMBIENT MEDIA

Category: Ambient Media > 24 - Guerrilla Marketing > 24B - Guerrilla Marketing Campaign Award: Gold (Judges' Choice) ADDY Award Entrant: Wexley School for Girls Advertiser: Darigold Title: Darigold Mousetrap

Category: Advertising Industry Self-Promotion (Print) > 23 - Advertising Industry Self-Promotion – Print Advertising Award: Silver ADDY Award Entrant: SOVRN Creative Advertiser: SOVRN Creative Title: SOVRN

Category: Ambient Media > 24 - Guerrilla Marketing > 24A - Single Occurrence Award: Silver ADDY Award Entrant: Wexley School for Girls Advertiser: Virginia Mason Medical Center Title: World's Largest Cast Signing

Category: Ambient Media > 24 - Guerrilla Marketing > 24B - Guerrilla Marketing Campaign Award: Silver ADDY Award Entrant: POSSIBLE Advertiser: Bacardi North America Corporation Title: St-Germain: Biketender

Category: Ambient Media > 25 - Installations > 25A - Single Installation Award: Silver ADDY Award Entrant: Day 1 Studios Advertiser: Amazon Title: Candy Cane Lane

Category: Ambient Media > 26 - Events > 26A - Single Event Award: Silver ADDY Award Entrant: POSSIBLE Advertiser: Bacardi North America Corporation Title: St-Germain Peep Show Category: Ambient Media > 26 - Events > 26B - Events-Multiple Award: Silver ADDY Award Entrant: POSSIBLE Advertiser: Bacardi North America Corporation Title: St-Germain: Biketender

Category: Out-of-Home > 27 - Poster > 27B - Poster-Campaign Award: Silver ADDY Award Entrant: Meta Newhouse Design Advertiser: Tipoteca Italiana Title: Classic Italiani Series

Category: Out-of-Home > 28 - Outdoor Board > 28A - Flat – Single Unit Award: Silver ADDY Award Entrant: Wexley School for Girls Advertiser: Virginia Mason Medical Center Title: Cancer Rainboard

Category: Out-of-Home > 28 - Outdoor Board > 28A - Flat – Single Unit Award: Silver ADDY Award Entrant: Wexley School for Girls Advertiser: Virginia Mason Medical Center Title: Cancer Graffiti

Category: Out-of-Home > 28 - Outdoor Board > 28A - Flat – Single Unit Award: Silver ADDY Award Entrant: Clearwater Power Company Advertiser: Clearwater Power Company Title: Use Electricity Wisely

Category: Out-of-Home > 29 - Mass Transit/Airlines > 29B - Exterior – Single Award: Silver ADDY Award Entrant: Copacino+Fujikado Advertiser: Seattle Mariners Title: Mariners Bus Back

Category: Out-of-Home > 31 - Out-Of-Home Campaign Award: Silver ADDY Award Entrant: Wexley School for Girls Advertiser: Darigold Title: Darigold Fleet

ONLINE/INTERACTIVE

Category: Social Media > 38 - Social Media > 38B - Multiple Platforms Award: Gold, Best of Show ADDY Award Entrant: Publicis Seattle Advertiser: T-Mobile Title: Jump! On Demand Facebook Social

Category: Advertising & Promotion > 42 - Email Award: Gold (Judges' Choice) ADDY Award Entrant: Wunderman Seattle Advertiser: Microsoft Title: Halo 5 Guardians Puzzle Campaign

Category: Websites > 37 - Websites > 37C - Microsites Award: Gold ADDY Award Entrant: Creature Advertiser: Blue Nile Title: Blue Nile - Stealth Mode

Category: Social Media > 38 - Social Media > 38B - Multiple Platforms Award: Gold ADDY Award Entrant: POSSIBLE Advertiser: Bacardi North America Corporation Title: St-Germain: Biketender

Category: Advertising & Promotion > 42 - Email Award: Gold ADDY Award Entrant: Wunderman Seattle Advertiser: Microsoft Title: Rise of the Tomb Raider Pre-Order Awareness

Category: Websites > 37 - Websites > 37A - Consumer Award: Silver ADDY Award Entrant: Karass Creative Advertiser: Karass Creative Title: Ketchikan Story Project

Category: Websites > 37 - Websites > 37A - Consumer Award: Silver ADDY Award Entrant: Armstrong Marketing Solutions Advertiser: Bisl Title: Bisl

Category: Websites > 37 - Websites > 37C - Microsites Award: Silver ADDY Award Entrant: Cole & Weber Advertiser: Chateau Ste. Michelle Title: A Toast To

Category: Websites > 37 - Websites > 37C - Microsites Award: Silver ADDY Award Entrant: Gonzaga University Advertiser: Gonzaga University Title: Online Advent Calendar

Category: Websites > 37 - Websites > 37C - Microsites Award: Silver ADDY Award Entrant: 14Four Advertiser: Taylormade Title: Taylormade PSi

Category: Websites > 37 - Websites > 37C - Microsites Award: Silver ADDY Award Entrant: Tether Advertiser: Microsoft Title: Inside Building 87

Category: Social Media > 38 - Social Media > 38B - Multiple Platforms Award: Silver ADDY Award Entrant: Copacino+Fujikado Advertiser: Wing Luke Museum Title: Bruce Lee - Break The Hate Campaign

Category: Social Media > 38 - Social Media > 38B - Multiple Platforms Award: Silver ADDY Award Entrant: POSSIBLE Advertiser: Bacardi North America Corporation Title: St-Germain: Peep Show

Category: Apps > 39 - Apps > 39C - Games Award: Silver ADDY Award Entrant: Artifact Technologies Advertiser: Artifact Technologies Title: BattleKasters

Category: Branded Content & Entertainment > 45 - Branded Content & Entertainment for Online/Interactive Award: Silver ADDY Award Entrant: Wunderman Seattle Advertiser: Microsoft Title: Halo 5 Guardians Puzzle Campaign

Category: Branded Content & Entertainment > 45 - Branded Content & Entertainment for Online/Interactive Award: Silver ADDY Award Entrant: POSSIBLE Advertiser: Bacardi North America Corporation Title: St-Germain: Peep Show

Category: Public Service (Online/Interactive) > 46 - Public Service Online/Interactive Award: Silver ADDY Award Entrant: Treatment Advertiser: Spokane Arts and The City of Spokane Title: Spokane Mayor's Urban Design Awards website

Category: Public Service (Online/Interactive) > 46 - Public Service Online/Interactive Award: Silver ADDY Award Entrant: Second Harvest Kitchen Advertiser: Second Harvest Title: Second Harvest Kitchen

FILM, VIDEO, & SOUND

Category: Radio Advertising > 49 - Radio Advertising – Regional/National > 49C – Radio-National Campaign Award: Gold ADDY Award Entrant: Mitchell+Palmer Advertiser: Tobacco Connection Big Smoke Title: Tobacco Connection Big Smoke

Category: Film, Video, & Sound > 55 - Internet Commercial > 55A - Single Spot – Any Length Award: Silver ADDY Award Entrant: POSSIBLE Advertiser: Microsoft Title: Collective Project

Category: Film, Video, & Sound > 55 - Internet Commercial > 55A - Single Spot – Any Length Award: Silver ADDY Award Entrant: Publicis Seattle Advertiser: T-Mobile Title: Binge On Life Story

Category: Film, Video, & Sound > 55 - Internet Commercial > 55B - Online Film, Video & Sound Campaign Award: Silver ADDY Award Entrant: Publicis Seattle Advertiser: T-Mobile Title: Binge On Social

Category: Film, Video, & Sound > 55 - Internet Commercial > 55B - Online Film, Video & Sound Campaign Award: Silver ADDY Award Entrant: Publicis Seattle Advertiser: T-Mobile Title: Jump! On Demand Social

Category: Film, Video, & Sound > 55 - Internet Commercial > 55B - Online Film, Video & Sound Campaign Award: Silver ADDY Award Entrant: POSSIBLE Advertiser: Microsoft Title: Collective Project

Category: Branded Content & Entertainment > 58 - Branded Content & Entertainment For Online Film, Video & Sound > 58A - Single entry: 60 seconds or less Award: Gold ADDY Award Entrant: Publicis Seattle Advertiser: T-Mobile Title: Jump! On Demand Branded Subtitles

Category: Branded Content & Entertainment > 58 - Branded Content & Entertainment For Online Film, Video & Sound > 58A - Single entry: 60 seconds or less Award: Silver ADDY Award Entrant: Publicis Seattle Advertiser: T-Mobile Title: Jump! On Demand Branded Entertainment Branded Content

Category: Branded Content & Entertainment > 58 - Branded Content & Entertainment For Online Film, Video & Sound > 58B - Single entry – more than: 60 seconds Award: Silver ADDY Award Entrant: Brickhouse Creative Advertiser: Ruby Springs Lodge Title: Ruby Springs Lodge Video

Category: Branded Content & Entertainment > 60 - Branded Content & Entertainment – Non-Broadcast Award: Silver ADDY Award Entrant: POSSIBLE Advertiser: Bacardi North America Corporation Title: St-Germain: Peep Show

CROSS PLATFORM

Category: Integrated Campaigns > 70 - Integrated Advertising Campaigns > 70D – Consumer Campaign-National Award: Gold (Judges' Choice) ADDY Award Entrant: POSSIBLE Advertiser: Bacardi North America Corporation Title: St-Germain

Category: Integrated Campaigns > 70 - Integrated Advertising Campaigns > 70C – Consumer Campaign-Local Award: Silver ADDY Award Entrant: Wexley School for Girls Advertiser: Darigold Title: Darigold White Cheddar - Integrated Campaign

Category: Integrated Campaigns > 70 - Integrated Advertising Campaigns > 70D – Consumer Campaign-National Award: Silver ADDY Award Entrant: Publicis Seattle Advertiser: T-Mobile Title: Jump! On Demand Integrated

Category: Integrated Campaigns > 70 - Integrated Advertising Campaigns > 70D – Consumer Campaign-National Award: Silver ADDY Award Entrant: Wunderman Seattle Advertiser: Microsoft Title: Halo 5 Guardians Puzzle Campaign

Category: Integrated Campaigns > 72 - Integrated Branded Content Campaign Award: Silver ADDY Award Entrant: POSSIBLE Advertiser: Bacardi North America Corporation Title: St-Germain

Category: Online/Interactive Campaign > 73 - Online/Interactive Campaign Award: Silver ADDY Award Entrant: Cole & Weber Advertiser: Columbia Crest Title: The World's First E.C.O.

Category: Online/Interactive Campaign > 73 - Online/Interactive Campaign Award: Silver ADDY Award Entrant: Publicis Seattle Advertiser: T-Mobile Title: Jump! On Demand Interactive

Category: Online/Interactive Campaign > 73 - Online/Interactive Campaign Award: Silver ADDY Award Entrant: POSSIBLE Advertiser: Microsoft Title: Collective Project

ELEMENTS OF ADVERTISING

Category: Digital Creative Technology > 95 - Innovative Use of Interactive / Technology Award: Gold ADDY Award Entrant: Wunderman Seattle Advertiser: Microsoft Title: Halo 5 Guardians Puzzle Campaign

Entry ID: 95-156757-11-SEA Category: Digital Creative Technology > 95 - Innovative Use of Interactive / Technology Award: Gold ADDY Award Entrant: POSSIBLE Advertiser: Bacardi North America Corporation Title: St-Germain: Peep Show

Category: Digital Creative Technology > 90 - GPS & Location Technology Award: Gold ADDY Award Entrant: POSSIBLE Advertiser: Bacardi North America Corporation Title: St-Germain: Biketender

Category: Visual > 79 - Illustration > 79A - Illustration - Single Award: Silver ADDY Award Entrant: Doubleknot Creative Advertiser: Chateau Ste Michelle Wine Estates Title: The Pundit

Category: Visual > 79 - Illustration > 79B - Illustration - Series Award: Silver ADDY Award Entrant: SIGMA Advertiser: Sterling International Title: RESCUE!-Villan Campaign

Category: Visual > 80 - Still Photography > 80A - Black & White, Single Award: Silver ADDY Award Entrant: Dean Davis Photography Advertiser: Dean Davis Title: North Channel in the Winter

Category: Visual > 80 - Still Photography > 80B - Color, Single Award: Silver ADDY Award Entrant: POSSIBLE Advertiser: Bacardi North America Corporation Title: St-Germain: Peep Show

Category: Visual > 80 - Still Photography > 80B - Color, Single Award: Silver ADDY Award Entrant: Focal Point Marketing & Multimedia Advertiser: Focal Point Marketing & Multimedia Title: SIGN Photography - Feline-Friend

Category: Visual > 80 - Still Photography > 80D - Campaign Award: Silver ADDY Award Entrant: Dean Davis Photography, Inc Advertiser: Red Lion Hotels Title: Project Wake Up Call

Category: Digital Creative Technology > 88 - Interface & Navigation Award: Silver ADDY Award Entrant: Tether Advertiser: Microsoft Title: Inside Building 87

Category: Digital Creative Technology > 90 - GPS & Location Technology Award: Silver ADDY Award Entrant: Artifact Technologies Advertiser: Artifact Technologies Title: BattleKasters

Category: Digital Creative Technology > 91 - Augmented Reality Award: Silver ADDY Award Entrant: Tether Advertiser: Daniels Real Estate Title: THE MARK App

Category: Digital Creative Technology > 92 - Mobile Interaction Award: Silver ADDY Award Entrant: Artifact Technologies Advertiser: Artifact Technologies Title: BattleKasters

Category: Digital Creative Technology > 94 - Data Driven Media Award: Silver ADDY Award Entrant: Wunderman Seattle Advertiser: Microsoft Title: Your Xbox Year in Review

Category: Digital Creative Technology > 95 - Innovative Use of Interactive / Technology Award: Silver ADDY Award Entrant: Wunderman Seattle Advertiser: Microsoft Title: Rise of the Tomb Raider Pre-Order Awareness

Category: Digital Creative Technology > 95 - Innovative Use of Interactive / Technology Award: Silver ADDY Award Entrant: Artifact Technologies Advertiser: Artifact Technologies Title: BattleKasters

Category: Digital Creative Technology > 95 - Innovative Use of Interactive / Technology Award: Silver ADDY Award Entrant: POSSIBLE Advertiser: Bacardi North America Corporation Title: St-Germain: Biketender

NORTHWEST AMERICAN ADVERTISING AWARDS STUDENT COMPETITION

SALES & MARKETING - SALES PROMOTION

Name on Award: Joseph Reimer Category: Sales Promotion > S01 - Product or Service Sales Promotion > S01A – Packaging Award: Gold, Best of Show ADDY Award Educational Institution: North Idaho College Title: Land Rover

Name on Award: Christian J Davenny Category: Sales Promotion > S01 - Product or Service Sales Promotion > S01A – Packaging Award: Silver ADDY Award Educational Institution: Spokane Falls Community College Title: Bomb Sauce

Name on Award: Tyler Hawotte Category: Sales Promotion > S01 - Product or Service Sales Promotion > S01A – Packaging Award: Silver ADDY Award Educational Institution: Spokane Falls Community College Title: Maple Mtn Syrup

Name on Award: Sophia MacDonald Category: Sales Promotion > S01 - Product or Service Sales Promotion > S01A – Packaging Award: Silver ADDY Award Educational Institution: Spokane Falls Community College Title: Oni Hot Sauce

SALES & MARKETING - COLLATERAL MATERIAL

Name on Award: Makenzie Guyer Category: Collateral Material > S05 - Publication Design > S05A - Cover Award: Gold ADDY Award Educational Institution: Montana State University-Bozeman Title: Illustrative Bark Cover

OUT OF HOME & AMBIENT MEDIA - OUT-OF-HOME

Name on Award: Lalita Thardomrong Category: Out-Of-Home > S10 - Outdoor & Transit Advertising > S10A - Outdoor Board (Flat or 3D) Award: Silver ADDY Award Educational Institution: University of Oregon Title: Planters

ONLINE / INTERACTIVE - APPS

Name on Award: Jaimee Parker Category: Apps > S14 - App (Mobile or Web-Based) Award: Silver ADDY Award Educational Institution: Montana State University Title: Spindego App

CROSS PLATFORM - INTEGRATED CAMPAIGNS

Name on Award: Hailey Zwanzig Category: Integrated Campaigns > Integrated Brand Identity Campaign > S20 – Integrated Brand Identity Campaign Award: Silver ADDY Award Educational Institution: Spokane Falls Community College Title: Carla's Creamery

Name on Award: Carling Peck Category: Integrated Campaigns > Integrated Brand Identity Campaign > S20 – Integrated Brand Identity Campaign Award: Silver ADDY Award Educational Institution: Montana State University Title: Sticky Pitcher

ELEMENTS OF ADVERTISING - ILLUSTRATION

Name on Award: Tyson S Duerr Category: Illustration > S23 - Illustration > S23A - Illustration – Single Award: Silver ADDY Award Educational Institution: Eastern Washington University Title: Nike Design Ad

Name on Award: John Bruzas Category: Illustration > S23 - Illustration > S23B - Illustration – Campaign Award: Silver ADDY Award Educational Institution: Spokane Falls Community College Title: Little Monsters Illustration Campaign

ELEMENTS OF ADVERTISING - ART DIRECTION

Name on Award: Andy Stewart Category: S25 - Art Direction Award: Gold ADDY Award Educational Institution: School of Visual Concepts Title: KEXP Poster

Name on Award: Michael Harring Category: S25 - Art Direction Award: Gold ADDY Award Educational Institution: School of Visual Concepts Title: KEXP Poster

Name on Award: Grant Robinson Category: S25 - Art Direction Award: Silver ADDY Award Educational Institution: School of Visual Concepts Title: KEXP Poster

Name on Award: Amy Redmond Category: S25 - Art Direction Award: Silver ADDY Award Educational Institution: School of Visual Concepts Title: KEXP

ELEMENTS OF ADVERTISING - FILM, VIDEO & SOUND

Name on Award: Kira Kallem Category: Film, Video & Sound > S26 - Cinematography Award: Silver ADDY Award Educational Institution: Eastern Washington University Title: Inescapable

ELEMENTS OF ADVERTISING - DIGITAL CREATIVE TECHNOLOGY

Name on Award: Katie Jendrey Category: S31 - Digital Creative Technology Award: Silver ADDY Award Educational Institution: Sanford-Brown College Title: Food Spy

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