Realise Digital Launches Rebrand for Apex Hotels Submitted By: Wildfire Monday, 5 March 2012

Realise Digital Launches Rebrand For Apex Hotels Submitted by: Wildfire Monday, 5 March 2012

Realise Digital Launches Rebrand For Apex Hotels Rebrand includes a new website featuring superior mobile, social and international focus Edinburgh, 5 Feb 2012 – Realise Digital (http://www.realise.com/digital) has completed a full rebrand of Apex Hotels, one of the UK's leading operators of contemporary city centre hotels. It includes a full relaunch of the company’s website, focusing on providing customers with content and community engagement to add value to their stay and overall interaction with the brand. “We see Apex as a lifestyle choice for our customers and we wanted branding that better represented that,” explained Lorna Lee, Marketing Director at Apex Hotels. “Realise Digital has created a fresh, modern feel that perfectly complements the high-end properties we have in our portfolio and reflects this across all our online and offline marketing.” To make the new site more than just a simple booking platform, Realise Digital worked with Apex to create detailed profiles of how each audience would use the site and build clear user journeys. For example, someone booking a wedding will have vastly different requirements to a business customer that wants to head in, book their room and move on. The site makes use of dedicated content areas - like the blog, city guides, local offers and competitions – to give site visitors a value-added experience that matches their requirements. Lorna Lee, Marketing Director at Apex Hotels said: “The new site helps us build a virtual concierge service for our customers – even before they have visited the hotel. The vast amount of content and other social features will allow our customers to really get the most out of their stay with us and will again reinforce the values that we want our brand to portray.” The new site also features enhanced functionality on the back-end, with greater language support, improved mobile rendering and enhanced performance. The site itself is built on Ektron CMS, allowing Apex to update all content in real-time and also includes integration with the company’s booking system. Don Smith, Executive Creative Director at Realise Digital said: “The new Apex Hotels website shows how great digital design can not only enhance a traditional booking experience but reframe the entire customer experience. Achieving this for such a wide range of audiences isn’t easy but by creating an engaging experience, from research and booking to the visit itself, Apex can ensure lifetime customer value and loyalty will increase.” - ends - Notes to editors For further information contact: Max Tatton-Brown

Page 1 EML Wildfire Tech PR [email protected] 020 8408 8000 About Apex Hotels Apex Hotels is the UK’s leading independent operator of four-star contemporary hotels. Based in Edinburgh, the company operates the Apex City and Apex International in Edinburgh’s Grassmarket, and owns the Apex Waterloo Place Hotel at the East End of Princes Street, the Apex European in Edinburgh’s West End, the Apex City Quay Hotel & Spa in Dundee and also in London, Apex Temple Court, Apex City of London and Apex London Wall Hotels. About Realise Realise Digital is one of the UK’s leading digital agencies (NMA Top 100), dedicated to combining creative vision with excellent technical understanding and execution. The company’s core service offering consists of digital strategy, website and intranet design and development, online marketing and outsourced support. Realise Digital is headquartered in Edinburgh, with offices in London and New York. The Realise Digital team is headed up by Digital Director, Fiona Proudler, Creative Director, Don Smith and Chief Technical Officer, Jon Tonberg. Its clients include Channel 4, Lloyds Banking Group and Standard Life. For more information, please visit www.realise.com/digital

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