NOTICE OF ANNUAL GENERAL MEETING AND EXPLANATORY NOTES

THIS DOCUMENT IS IMPORTANT AND REQUIRES YOUR IMMEDIATE ATTENTION If you are in any doubt as to what action to take, you are recommended to consult your stockbroker, bank manager, solicitor, accountant or other independent financial adviser authorised under the Financial Services and Markets Act 2000 if you are resident in the United Kingdom or, if you reside elsewhere, another appropriately authorised financial adviser. If you have sold or otherwise transferred all of your shares in Group plc, please send this document and the accompanying proxy form as soon as possible to the purchaser or transferee, or to the stockbroker, bank or other agent through whom the sale or transfer was effected, for transmission to the purchaser or transferee.

Betfair Group plc Waterfront Hammersmith Embankment Chancellors Road (access on Winslow Road) London W6 9HP United Kingdom Annual General Meeting – Wednesday, 9 September 2015 at 11am

Dear shareholder Action to be taken A proxy form for use by shareholders in connection with the Annual General Meeting (AGM) AGM will be posted to shareholders who appeared on the register We are pleased to inform you that the AGM of Betfair Group plc of members at the close of business on 3 July 2015, being the (the “Company”) will be held at 11am on Wednesday, 9 September last practicable date prior to publication of the proxy form. 2015 at the Company’s registered office: Waterfront, Hammersmith Those holders who are registered for electronic communications Embankment, Chancellors Road (access on Winslow Road), London will be sent an email incorporating a link to the online voting site W6 9HP, United Kingdom. (see below). The formal notice of the AGM, which contains details of the Electronic Proxy Appointment (EPA) is available for the AGM. business to be transacted, is set out on pages 2 and 3. EPA enables shareholders to lodge their proxy appointment by The AGM is an important day in our calendar and it is the Board’s electronic means via a website provided by the Company’s registrar, opportunity to present the Company’s performance and strategy to Computershare plc (the “Registrar”) at www.investorcentre.co.uk/ shareholders and to listen and respond to your questions. eproxy. Voting CREST members may use the CREST electronic proxy appointment At the meeting itself, voting on all the proposed resolutions will service to submit their proxy appointment in respect of the AGM. be conducted on a poll rather than a show of hands, in line with Our CREST Issuer Agent ID is 3RA50. recommended best practice. Voting by poll is more transparent and Further information regarding the appointment of proxies and voting equitable because it includes the votes of all shareholders who have is set out on pages 7 and 8. cast their vote by proxy, rather than just the votes of shareholders who attend the AGM. Please note that all proxy votes and appointments, whether postal or electronic, must be received by the Registrar no later than 11am Shareholders of the Company will be asked to consider and, if on Monday, 7 September 2015. thought fit, approve resolutions in respect of the matters set out on pages 2 and 3. The results will be published on our website Recommendation corporate.betfair.com and they will also be released to the London The Board believes that the adoption of resolutions 1 to 19 will Stock Exchange. promote the success of the Company and is in the best interests of the Company and its shareholders as a whole. The Board In 2014, all of the AGM resolutions were passed at the AGM with unanimously recommends that all shareholders should vote in votes ranging from 68.1% to 100% in favour. favour of all the resolutions to be proposed at the AGM, each of Website which is set out in the Notice of Meeting. Each of the Directors Our corporate website corporate.betfair.com provides much intends to vote in favour of all resolutions in respect of their own information about the Co